Three Xiaomi products you need for a cozy winter

For many white collar workers who have to spend the most of their lives in an office building, a MUJI store that happens to be in the same building can be a perfect place to seek comfort. There, they can easily shop a wide variety of good quality and gracefully-designed items from stationery to household items and apparel.

As Xiaomi continues to grow in the mobile tech space, our founder and CEO Lei Jun has expressed an ambition to become the MUJI of the technology space, and also expressed interest in the company’s growth in the consumer goods sphere. We are a company that primarily focuses on technology products but also offers a variety of lifestyle products with minimalist designs tailored to consumers’ needs, and all made available at accessible prices.

With winter right around the corner, these three Xiaomi products are perfect for a cozy winter: Mi Smart Kettle, Mi Down Jacket and Mi Wool Gloves.

Mi Smart Kettle

Sipping a warm cup of coffee on a chilly winter morning is perhaps one of the best moments of the day. Our RMB 199 Mi Smart Kettle can make it even better with four key features: 

Smart: Our kettle can be connected to the Mi Home app, so that users can set the desired temperature on their phones. The app offers several automatic modes, such as a 90 degree setting to brew green tea and a 50 degree setting for milk powder. Users can customize their kettle by pre-setting their preferred temperatures as well.

Boils fast: Thanks to the 1,800 W powerful heating ring at the bottom, the 1.5 liter kettle only takes five minutes to boil water. In contrast, other electric kettles take an average of 10-15 minutes to boil. The kettle’s liner, cap and temperature sensor are all made from a world-class 304 stainless material by POSCO, the South Korea based world leading iron and steel provider, offering a nontoxic, easy to wash and odorless product.

Safe: Thanks to its double-layered exterior material, even when the kettle liner reaches a temperature of 100 degrees, its surface still maintains a temperature of 40 degrees. Due to a hydraulic cylinder cushioning design, the cap opens slowly, so that users are not burned by boiling water vapor either. Our Mi Smart Kettle also has a patented power connector to prevent electric shock.

Mi Down Jacket

Our 90% white duck down jacket is both warm and extremely light, making it the ideal article of clothing for the traveling or working individual this winter. Made from Toray, the leading fibers & textiles technology company from Japan, this material has no pinholes so that feathers won’t escape.

After multiple tests and designs to consider, we have created a custom-fit jacket that is ideal to store while traveling and fashionable to sport on any occasion.

Mi Wool Gloves

For the businessman or millennial on-the-go, our RMB 49 Mi Wool Gloves allow you to continue typing an email or texting while keeping your hands warm. Using a conductive material on the fore finger, middle finger and thumb, the gloves mimic human touch and fit the hand snuggly, allowing accurate touch on the screen. Our Mi Wool Gloves embody a very simple and stylish design, coming in dark grey, dark blue and cream, a functional and attractive accessory for the winter.

These Xiaomi lifestyle products are designed to contribute to consumers‘ everyday lives, allowing them to be more efficient and further enjoy themselves while traveling, going to work or just relaxing at home this winter season.

An inside look at Xiaomi India

Lei Jun (on the right), founder and CEO of Xiaomi and Manu Kumar Jain (on the left), Vice President of Xiaomi and Managing Director of Xiaomi India

Editor’s note:
We have become the number one smartphone vendor in India in Q3 2017 as per IDC. With a market share of 23.5% and 9.2 million smartphones shipped in the quarter, Xiaomi has become the fastest growing smartphone brand in India, surging nearly 300% percent year-on-year! The following is a letter from Manu Kumar Jain, who oversees Xiaomi India.

Three years ago, we started our India journey…

We started with a clear goal in mind: to create high quality products and offer them at prices that allowed us to bring our innovation to everyone. We didn’t have a big team or a big budget. What we did have was extremely innovative products, a handful of dedicated people, the backing of our Mi Fans and lastly, a clear goal to disrupt the market.

We were told that our dreams were too ambitious. We were told that we would fail. Like the hundreds of startups that have come and gone, we were told we would just be another brick in the wall. But here we are three years down the line, achieving the impossible.

I’m really happy to announce that today, Xiaomi is the No.1 smartphone brand in India. This is, without doubt, the biggest feat we’ve achieved since entering the Indian market.

To put things into perspective, we started our India journey in 2014. Based on what we know, no other brand has ever managed such a feat in India within such a short period of time.

To make it easier to digest, let’s crunch on some numbers. As per IDC’s report for Q3 2017, Xiaomi India shipped 9.2 million units in this quarter and commands a 23.5% market share.

Some other trivia from the IDC report which I’d like to share with you:

  • We continue to be the fastest growing smartphone brand in India with a year-on-year growth of nearly 300%.
  • We have witnessed a 91% growth from last quarter to now.
  • With a 51% market share, we continue to maintain leadership in the online smartphone market for three consecutive quarters.
  • We started building our offline channel earlier this year, and within just two quarters, we’ve managed to double our offline sales and are the fourth largest brand within the offline segment.
  • The blockbuster Redmi Note 4 continues to be the #1 best-selling smartphone for the third consecutive quarter, a feat absolutely unheard of for a 10-month old product.
  • Three of the top five selling smartphones this quarter are Redmi smartphones – Redmi Note 4, Redmi 4 and Redmi 4A.

I’d like to dedicate this milestone to each and every one of the Xiaomi India staff, Mi Fans, and all those who trusted us with their hard-earned money. Thank you for putting in the effort to take this company forward. Thank you for doing the impossible.

Until next time,


Connecting with our Mi Fans in Spain

When you think of a brand that makes friends with its users, what comes into your mind? Xiaomi takes it to a whole new level and our sincerity and passion in engaging with our Mi Fans has gained us a following worldwide.

Our connections with Mi Fans start from the top. Our high-ranking executives, including our founder and CEO Lei Jun, interact frequently with our fans on our MIUI forum, and even meet them in person at big parties like the annual grand event Mi Pop, where sometimes executives dance for fans and send out gifts.

You’ve also probably noticed that there’s always a special zone for Mi Fans at each of our launch event. We invite fans to our launch events so they get first hand news from our executives and are able to get a hands on our latest products, instead of hearing about us only through online mediums.

We cherish the connections with our fans. In our Beijing headquarters, there’s a big cupboard full of handmade gifts from our fans.

Our loyal fan base has become an integral part of our corporate culture. Nowadays our fans have a global presence, including markets we haven’t officially entered. For example, though we just announced our official entry into Spain, we have had a loyal Xiaomi following there for a long time. In fact, two of our first 100 MIUI beta testers in 2010 were from Spain.

Ahead of our official launch in Spain, we held a party with Spanish Mi Fans on 29 October. We randomly selected five fans to speak to one-on-one about their experiences with Xiaomi, their favorite products, and their suggestions and feedback.

Spanish Mi Fans at the party, including Alex (on the right in the front row), one of our first 100 MIUI beta testers in 2010

The five Spanish Mi Fans are: Alazne, 17, a science student; Izadi, 20, computer engineering student; David, a public servant; Jorge, 37, a computerized system administration; Raul, a civil servant.

From left to right: Alazne, Izadi, David, Jorge and Raul

How did you first hear about Xiaomi?

Alazne: I got to know Xiaomi through my dad, who joined the MIUI forum and bought me the first Redmi. We used to call it the “HongMi Red Rice 1”, and that was my first Xiaomi product and introduction to the company.

Izadi: I wanted to replace my old Nokia N95 and I decided to look into the Chinese market to find a better phone with a lower price. I found Xiaomi’s Mi 1. Objectively, it didn’t have the best specs, but I loved MIUI because I could personalize it. I also saw that there was a  forum where I could get my questions answered and later I decided to import my M1S Youth Edition.

David: It was out of luck. At the time, I had a HTC Nexus One and I was looking for a custom ROM for that phone. Searching on the Internet I found the MIUI ROM. That ROM changed my phone, it was another way to know Android with a lot of focus on personalization. And that also changed my life because I got to know other like-minded MIUI fans who shared my interests.

Jorge: I learned about Xiaomi when I was searching the market to change my old phone. I found that people were talking about MIUI and I became interested.

Raul: Through MIUI forum.

What was your first Xiaomi device?

David: My first contact with Xiaomi was through the Mi 1S.

Jorge: The Mi 1S

Raul: Redmi 1

What’s your favorite product?

Alazne: Without a doubt my favorite device is the Mi 5 because of its design and functionality. I also really want to try the Mi MIX 2 in white.

Izadi: I don’t know if I could choose only one because I like so many, but I guess I would have to choose Mi 3. It is the device that I have had for the longest time and I have a lot of love and appreciation for it. From the Mi Ecosystem, I love the Mi LED Desk Lamp. I really love how it looks on my desk and its functions, despite its very simply design. And the device I would LOVE to have is without a doubt the Mi MIX 2. Right now, I have the Mi Note 2 and am very happy with it.

David: I love the smartphones. We have tried many but I really want the Mi MIX 2. It looks very elegant, it has very high quality and many bands. Also, I like the smart home products. They have great quality and come at an excellent price. I also would like to have the Mi Electric Scooter or a Mi TV 4! Oh my God, is really difficult to choose!!!

Jorge: I have to think… I prefer phones that are 5.5- or 5.7 inches so I would have to say the Mi Note 2 or the Mi MIX 2. They are not small but not excessively big and have great performance.

Raul: As a phone, I would love to have the Mi MIX 2 and the Mi 6 because of their specs. But I also would like to try many of Xiaomi’s gadgets!

What three words would you use to describe Xiaomi?

Alazne: MIUI, fans community and of course the characteristic orange color.

Izadi: Different, competitive, community

David: Made for fans, fans and fans. I think the community is the most important for Xiaomi.

Jorge: MIUI and its fans

Raul: MIUI, Fans, RCP (a Spanish term used to show quality-price relation)

A Spanish Mi Fan experiencing our headphones during the party

What do you want to tell Xiaomi?

Alazne: I want to remind Xiaomi not to forget about its origins and its fan sites like MIUI forum, which have given plenty of support and have achieved a lot of progress.

Izadi: Now that Xiaomi is growing so fast, please don’t forget your origins, don’t forget the fans and the community. Keep listening to us and if possible spoil us a little bit from time to time.

David: Never forget your roots, never lose track and become a multinational company that only thinks of money. Never leave your fans and fan sites. Listen to us, to the people that buy your products.

Jorge: Xiaomi, remember we love MIUI.

Raul: Your fans are the most important, keep listening to us.

Our relationship with Mi Fans is something we really treasure. They always encourage, support and inspire us. In our globalization journey, we always bear in mind that to never forget our roots and those who helped get us where we are now.

【News】Xiaomi makes its debut in Spain, its first entry into Western Europe

Spain entry marks significant milestone for global technology leader Xiaomi

Xiaomi’s devices are set to shake up the local smartphone market with high-quality performance at incredible prices

MADRID, Spain, 7 November 2017—Global technology leader Xiaomi took a major step forward in its global expansion journey as it announced its arrival in Spain today, marking its first entry into Western Europe. Well-known for its range of high-quality innovative products at incredible prices, Xiaomi is set to shake up the smartphone market in Spain and create ripples around Western Europe.

Founded in 2010, Xiaomi’s CEO Lei Jun and other co-founders started the company based on the vision “innovation for everyone”. A unique company like no other, Xiaomi has an innovative business model inspired by Internet thinking that ensures the highest level of efficiency, so it can make its products with cutting-edge technology available at amazing prices.

There are three pillars that make up Xiaomi’s “triathlon” business model: hardware, new retail and Internet services. During an event held at the COAM space in Madrid today, Xiaomi announced that it is bringing to Spain all three parts of its business model, including its very own e-commerce site and a number of Authorized Mi Stores. Through this, the company is demonstrating its commitment to the Spanish market and showing its serious ambitions to change the game in the technology industry.

Mr. Wang Xiang, Senior Vice President, Xiaomi, said at the event: “Today is a momentous occasion for Xiaomi as it marks a new chapter in our global expansion journey. We are so excited to be taking this first step into Western Europe, starting with Spain. After years of unwavering support from our Mi Fans in the Spanish market, we are delighted to officially launch our products here to serve our fans. Xiaomi is a company committed to developing products that combine cutting-edge technological innovations and great design while defying price expectations, and we believe that our products will be a very attractive option for consumers and will ultimately change the game in the technology industry.”

Xiaomi is partnering with Ingram Micro and AliExpress to distribute, market and support its highly innovative products in Spain. Other than its own e-commerce site, for the very first time, AliExpress ( will launch official stores where official Xiaomi products will be sold. Xiaomi’s range of products will also be available online and offline in Spain via Amazon, Carrefour, MediaMarkt and Phone House.

Xiaomi also announced today two Authorized Mi Stores located in Madrid that will open on 11 November—one is situated in the shopping mall La Vaguada and the other one in Xanadú.

Wang Xiang (middle), Senior Vice President, Xiaomi; Enrico Salvatori (right), Senior Vice President and President, Qualcomm EMEA; Donovan Sung (left), Director of Product Management and Marketing, Xiaomi Global

The event also featured a speech from Qualcomm Technologies’ Enrico Salvatori, Senior Vice President and President, Qualcomm EMEA, who congratulated Xiaomi on its official debut in Europe: “Qualcomm Technologies and Xiaomi have worked in close collaboration for many years and have forged a successful working relationship to bring leading-edge products to the world. Since Xiaomi launched its first device six years ago, we have worked together to create powerful and popular smartphones based on Qualcomm Snapdragon Mobile Platforms. Qualcomm Technologies is honoured to work with Xiaomi and be part of their arrival in Europe and proud to be powering their first two mobile devices for Europe.”

Mi MIX 2: Innovation on Full Display

One of the key products that Xiaomi is bringing to Spain is Mi MIX 2, a gorgeous evolution of Mi MIX, the revolutionary concept phone unveiled a year ago. Introduced as a concept device last October, Mi MIX heralded a turning point in the design of smartphones and pioneered the trend of full screen display smartphones.

Mi MIX 2, powered by the Qualcomm® Snapdragon™ 835 Mobile Platform, builds on the foundation of the original concept. It is 11.9% smaller than Mi MIX, and has a 5.99-inch screen with a 18:9 full screen display, which delivers a stunning appearance with the screen almost entirely filling up the front surface.

Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.

Mi MIX 2 will be available in Spain for €499 for the 6GB + 64GB version.

Mi A1: Picture Perfect Dual Camera

Xiaomi also announced the launch of Mi A1 in Spain, starting at €229 for the 4GB + 64GB version, the first device to run on Google’s evolved Android One program.

Powered by the Snapdragon 625 Mobile Platform, Mi A1 incorporates a dual camera configuration similar to that in Mi 6, Xiaomi’s latest flagship device, with wide angle and telephoto lenses used to incredible effect.

The two lenses allow Mi A1 to calculate what is in the foreground and what is in the background, creating a depth-of-field effect that typically requires a DSLR lens to achieve, allowing the user to create photos of unparalleled clarity and color. In addition, an improved Beautify mode that makes selfies look more natural, now works with the both the front 5MP camera as well as the 12MP dual rear camera. Mi A1 supports 2x optical zoom, which makes photos of distant subjects remain clear, while 10x digital zoom is also supported.

Mi A1 runs on stock Android to offer a high-quality software experience designed by Google, underscoring Xiaomi’s commitment to providing more choices for users. It will receive the Android Oreo update by the end of 2017 and will be one of the first smartphones to get the next version of Android in 2018.

Mi Ecosystem: A range of award-winning IoT products for Spain

Another key component of Xiaomi’s hardware strategy is “Mi Ecosystem”, Xiaomi’s unique approach of incubating and investing in specialized companies to effectively expand its product line and solidify its position as a top Internet of Things player.

The “Mi Ecosystem” sub-brand covers a range of hundreds of products manufactured by Xiaomi’s portfolio companies, which numbers 89 now. In addition, the Mi Ecosystem IoT platform has crossed 60 million connected devices, becoming the world’s largest smart hardware platform.

In Spain, Xiaomi is introducing the following well-loved Mi Ecosystem products:

Mi Electric Scooter: Priced at €349.99, Mi Electric Scooter has an award-winning design and is incredibly easy to master. It travels 30km on a single charge and weighs just 12.5kg, and comes with an LED headlight and features such as regenerative braking. By connecting to an app, users can also use their phone as a dashboard.

Mi Box: Mi Box is Xiaomi’s 4K Ultra HD streaming media player powered by Google’s Android TV, priced at €74.99. It offers 4K support at 60 frames per second, support for the latest HDR10 standard, Google voice search and Google Cast.

Mi Action Camera 4K: Mi Action Camera 4K, priced at €134.99, captures 4K videos at 30fps with a 145° super wide-angle lens, which is great for landscape still shots. It has a 2.4-inch built-in display for users to control the camera, and a dedicated app can allow users to discover even more shooting options.

Mi Band 2: Mi Band 2 tracks steps, heart rate and alerts users of notifications and calls, and is available at €24.99. It has an amazing battery life of up to 20 days, and is also IP67-rated to protect against water and dust.

Xiaomi’s range of products will be available in Spain starting 8 November at 1p.m. on all online channels including Xiaomi’s own, AliExpress and Amazon, as well as the online sites of retailers including Carrefour, MediaMarkt and Phone House. They will be available on 11 November at the two Authorized Mi Stores at La Vaguada and Madrid Xanadú. The rest of the offline channels, namely Carrefour, MediaMarkt and Phone House, will start selling Xiaomi’s products on 22 November.

For more information about the products coming to Spain, visit

Mi Electric Scooter paving the way for smart transportation

In 2011, Wang Ye, founder and CEO of Ninebot, was surprised at the number of electric scooters he saw when traveling to Southern Europe.

Wang Ye, founder and CEO of Ninebot

He realized that other than motorcycles and electric bikes, personal mobility devices have become a smart solution in highly congested urban areas.

Though motor and electric bikes have their own strengths, electric scooters beat them in at least two ways. First, electric scooters are lighter – normally weighing between 10-15 kg. Second, they are foldable and easy to maneuver in crowded cities.

In Europe, especially Southern and Western Europe, electric scooters are very popular, particularly because automobiles are restricted from entering downtown areas of many European cities.

Today, the market volume for electric scooters across the globe is 3 to 5 million units.

And a large part of this demand comes from China. In large Chinese metropolitans like Beijing, Shanghai, Guangzhou and Shenzhen, electric scooters are more popular than in smaller cities and towns. The reasons are obvious: heavier traffic and a faster pace of life. Besides, motor bikes are forbidden in main areas in several large cities, while electric bikes are not as convenient as electric scooters.

Mi Electric Scooter

You’ve probably heard of Ninebot, because our popular self-balancing scooter was made by this company and carries its brand, but you might not know that this is also the portfolio company in Mi Ecosystem that’s behind our Mi Electric Scooter.

Ninebot is a Beijing-based company and  merged with Segway in 2015, the US-based, world-leading, personal mobility device maker in 2015. Xiaomi is one of the major investors of Ninebot.

Because of its experience and resources, Wang decided to further tap Xiaomi’s distribution network of leading suppliers in order to branch out further into the last-mile smart transportation industry.

Beautiful and smart

At that time, there were already many electric scooters in the market, but the Ninebot team wanted to make something unique.

“After a great deal of product research, we believe we’ve created something unique to the marketplace, blending award-winning style with superior performance that stands out among the competition,” said Wang.”

Wang said the goal of the Mi Electric Scooter was to be beautiful and smart. As Xiaomi’s Mi Ecosystem products have unique industrial design style and strict ID standards, the manufacturing team experimented multiple times to optimize the electric scooter’s design. The painting procedure alone had over 30 tests to achieve the right look. For these efforts, the product has received the coveted Best of the Best of the Red Dot Design Award and the Good Design Best 100 Award.

Practicality is also key to the Mi Electric scooter. To figure out the best riding experience, Ninebot bought 50-60 different types of electric scooters for research. As a result, its highly durable tires can ride for 5000 km, or 250 hours, for a continuous high speed of 20 km/hour. As the scooter’s tires do not come in a standard size, we equip all our global versions with one to two extra tires and tools for replacing.

Like other smart Mi Ecosystem products, Mi Electric Scooter can be remotely controlled by an app via Bluetooth. When it is paired with the app, users can track their average riding speed, distance of their latest ride, their cycling habits, as well as remaining power of the scooter.

With such developments in the transportation industry, we are optimistic about the future of mobility, as it becomes even more innovative and intuitive on the road, providing more possibilities to explore the world.