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Win $50,000 with creative photos shot on any Xiaomi phone

Voters from around the world will pick the best phone photographer for the 2nd Xiaomi Photography Challenge

Beijing, China, 25 October 2018(Regional market please localize the location)—The Xiaomi Photography Challenge, organized by global technology leader Xiaomi, will give budding mobile photographers using Xiaomi smartphones a chance to win prizes totaling US$50,000.

The 2nd Xiaomi Photography Challenge, which kicks off today, is based on the theme “Ordinary | Extraordinary”. With the belief that even a photo from a phone can defy expectations, the contest allows participants to take creative photos using any Xiaomi phone to discover the uniqueness of everyday life. Photos will be divided into four categories: Natural look (portraits), Piece of the World (landscapes and “big” scenes), Dreamscape (light in the darkness) and Why So Serious? (creative photos).

This year’s challenge boasts a distinguished panel of judges, including Gueorgui Pinkhassov and Jerome Sessini—both members of Magnum Photos, a world renowned photographic cooperative. Wang Xiang, Xiaomi Senior Vice President, as well as Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, will join the panel to pick the top 100 challengers.

The final winners will be selected by Mi Fans, who will vote for their favorite photos from the top 100. From November 27th to December 6th, anyone will be able to log into mi.com to cast their votes.

The first Xiaomi Photography Challenge was held in 2017 with more than 13,000 participants from around the world, with the eventual winner awarded the 30,000 top prize.

Photography Challenge link: https://event.mi.com/en/photography2018 

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About Xiaomi 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.