Xiaomi releases Redmi Go smartphone at Php 3,990

Xiaomi’s first AndroidTM Go device will first be available in the Philippines

31 January 2019—Today, Xiaomi debuted its first AndroidTM Go smartphone, Redmi Go, in the Philippines. Packed with useful software and efficient hardware, Redmi Go will be available at Php 3,990.00.

 

The AndroidTM Go program was launched by Google in 2017, with affordable smartphones running on a highly efficient version of Android. Out of the box, Redmi Go runs the Android™ 8.1 Oreo™ (Go edition) operating system, featuring reimagined Google apps that have been optimized to reduce storage and data use.

“Xiaomi has received such a warm welcome in the Philippines since its re-entry last year, and we are really grateful to all Mi fans for their support.” said Steven Shi, Head of Southeast Asia, Xiaomi Global. “With Redmi Go making its global debut here, we hope that even more users here will be able to enjoy an amazing smartphone experience at an amazing price. This is part of our commitment to make innovation available to everyone.”

Redmi Go features a 5.0-inch HD display, the Qualcomm® Snapdragon™ 425 SoC, and a 3000mAh battery. On the back it sports a 8MP main camera supported by an LED flashlight. On the front, Redmi Go has a 5MP camera for selfies. It comes with two SIM card slots and has a dedicated microSD slot that supports up to 128GB microSD cards.

 

Redmi Go will come in Black or Blue, and will be available in 8GB storage capacity at Php 3,990.00. Pre-orders on Lazada starts from January 31, through February 3, 2019. The first 200 customers to pre-order will receive a free pair of earphones. Redmi Go will be available in Authorized Mi Stores nationwide starting February 4, 2019.

Redmi Go will be released in more markets globally. Local availability in other markets will be announced closer to launch date.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

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Xiaomi announces dual core five-year strategy of Smartphone & AIoT

Company to invest RMB 10 billion in AIoT in the next five years

 

Beijing, China, January 11, 2019 — Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT) in the next five years with RMB 10 billion investment in AIoT, Founder, President and CEO Lei Jun announced at the company’s annual party on Friday.

 

In addition to “AI + IoT”, AI also stands for “All in IoT” for Xiaomi, said Lei.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 132 million smart devices (excluding mobile phones and laptops), including more than 20 million daily active devices as of September 30.

Xiaomi’s recent strategic cooperation with TCL Corp. will further strengthen Xiaomi’s home appliance business in areas of supply chain and OEM, especially when it comes to air conditioners and washing machines.

Consolidate leading position in the smartphone markets across the world

Smartphone business has been Xiaomi’s core in the past years since the beginning. “Before the proliferation of 5G technology, Xiaomi’s success in smartphone business segment lies in striving to consolidate its leading position in the smartphone markets across the world,” said Lei.

In 2019, Xiaomi’s smartphone business will continue to focus on innovation and quality, as well as to optimize its product portfolio.

Xiaomi announced on Jan 10 in Beijing that Redmi will operate as an independent brand. It also released the latest iteration of its popular Redmi Note series—the Redmi Note 7. This signifies the arrival of a dual brand era for “Mi + Redmi”. Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

In addition to the two main smartphone brands, Xiaomi will adopt a multi-brand strategy including Black Shark, POCO and Meitu to better target different user segments.
In the third quarter of 2018, Xiaomi’s international revenue accounted for 43.9% of its total revenue. In 2019, Xiaomi will continue its global expansion with focus on the European and Latin America markets. Xiaomi will continue building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels.

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