Redmi on a roll – unveiling Redmi Note 8 series, debuting first Redmi TV and launching new RedmiBook

BEIJING, China, 29 August 2019 – Today, Xiaomi VP and Redmi CEO Lu Weibing announced Redmi’s latest smartphone, Redmi Note 8 and Redmi Note 8 Pro, during a launch event at Xiaomi’s new campus. Redmi Note 8 Pro is the company’s first-ever 64-megapixel camera smartphone utilizing the Samsung GW1 64MP sensor, and sports the latest MediaTek® Helio™ G90T chipset. Redmi Note 8 is equipped with 48MP quad camera, 18W fast-charging, and offers the most powerful audio system yet from the Redmi Note series.

Redmi also debuted its first TV – Redmi TV, and added a new laptop to its existing product line – RedmiBook 14 Pro.

Redmi Note 8 Pro: more than gaming

Redmi Note 8 Pro is powered by the latest MediaTek® Helio™ G90T processor, an octa-core CPU clocked up to 2.05GHz. Powering the gaming experience is Arm Mali-G76 3EEMC4 GPU with a max frequency of 800MHz, providing AI power up to 1TMACs. Combining this with the powerful LiquidCool system, Redmi Note 8 Pro can sustain peak performance for extended periods, so users can game high-speed and hassle-free. Redmi Note 8 Pro sports the latest Samsung 64MP GW1 sensor, equipped with ISOCELL Plus technology and a staggering 64 million pixels. This means the rear camera delivers insanely high-resolution photos for print mediums as tall as 3.26 meters in height. In addition to the 64MP primary camera, the device is equipped with an 8MP ultra-wide lens with a 120° field of view, 2MP macro lens, and 2MP depth sensor, making it the most versatile Redmi shooter ever.

Flagship design with high quality build

Redmi Note 8 Pro uses Corning® Gorilla® Glass 5 on both front and rear, protecting it from both accidental falls and day-to-day wear and tear. The device is offered in three colors, Mineral Grey, Pearl White and Forest Green. Featuring a large 6.53” FHD+ dot drop display, the screen-to-body ratio of Redmi Note 8 Pro up to 91.4 percent and received low-blue-light eye protection certification by Germany’s TÜV Rheinland. Redmi Note 8 Pro builds on the Redmi Note tradition with a massive 4500mAh battery—the series’ largest ever. In order to ensure durability, the entire device of Redmi Note 8 Pro uses IP52 splash-proof technology which offers effective protection against rain and sweat. Redmi Note 8 Pro also offers 18W Type-C fast charging, multifunctional NFC, IR blaster and 3.5mm headphone jack. With the 1217SLS speakers and Smart PA, it ensures a better gaming audio experience.

Redmi Note 8: Series of new upgrades with 18W fast charge in-box

Redmi Note 8 presents a complete upgrade over its predecessor, Redmi Note 7. It offers a 48MP quad camera, Qualcomm Snapdragon 665 SoC, enhanced audio features, faster 18W charging and design. In addition to these upgrades, Redmi Note 8 still retains many features that users enjoy, such as USB Type-C, 3.5mm headphone jack, and an IR blaster.

Redmi Note 8 Pro will be available for pre-order on August 29 at 4:30pm China Standard Time, and open sale at 10am on September 3 in Chinese Mainland. The device will start at RMB 1,399 for the 6GB+64GB, RMB 1,599 for 6GB+128GB version, and RMB 1,799 for 8GB+128GB version.
Redmi Note 8 will be available for pre-order on September 10 at 10am, and open sale at 10am on September 17 in Chinese mainland. The device will retail at RMB 999 for the 4GB+64GB version, RMB 1199 for the 6GB+64GB version and RMB 1399 for the 6GB+128GB version.

Redmi smartphone series

Xiaomi Group’s multi-brand strategy is proving successful, continuously improving its product portfolio while keeping Redmi an independent brand. Gross margins have increased from 3.3% in the first quarter to 8.1% in the second quarter – a remarkable feat when compared to the ASP of smartphones in mainland China and overseas markets. These other markets have achieved a YoY growth of 13.3% and 6.7% respectively, with smartphone revenue priced over RMB 2,000 accounting for 32.3% of the smartphone segment’s total revenue. Redmi Note 7’s global sales volume reached 20 million units as of June 30, 2019. In addition, global shipments of the K20 series have already been recorded at more than one million units within the first month of its launch.

Redmi TV 70” – Redmi’s first TV debut

Redmi TV 70” offers 4K and sports a minimalist design. With a viewing area 60% larger than 55-inch screens, Redmi TV 70” offers an ultimate immersive viewing experience. Powered by a 6th Gen Amlogic processor with 14 image-enhancing technologies, it displays the best picture while also offering an enhanced audio system. The TV utilizes a 64-bit octacore processor with 2GB ram and 16GB storage, and 2.4G/5G dual-band WiFi for excellent signal connectivity. Redmi TV 70” runs on PatchWall AI TV system, with personalized recommendations for users.

With its smart functionalities, you can say goodbye to all kinds of projectors, adaptors, and cords. Redmi TV 70” allows you to plug your USB directly into the device to view all of your files more efficiently, or use wireless screencast with Mi Laptops or Smartphones. Redmi TV 70” also includes a Bluetooth voice command enabled remote. Just press the dedicated voice button to call our smart assistant XiaoAI, search for your shows or control smart devices in your house. With the press of a button, you can check the status of your devices and receive notifications.

Redmi TV 70” is available for RMB 3799. Pre-order begins August 29 at 4:30pm China Standard Time, and open sales will start on September 10 at 10am through official Xiaomi Chinese mainland channels.

Xiaomi’s smart TVs continue to lead with global shipments reaching 5.4 million units in the first half of 2019. According to AVC, Xiaomi’s smart TV shipments witnessed a 64.9% YoY growth, ranking #1 in mainland China, and within the top 5 globally. In the second quarter, global smart TV shipments totaled 2.7 million units, increasing by 41.1% YoY. Priced at only RMB 3799, Redmi TV 70” is a clear stand for the “extreme performance-to-price ratio”.

RedmiBook 14 Pro

Today, Redmi also unveiled RedmiBook 14 Pro, an enhanced version of its previous RedmiBook 14. Powered by the latest 10th generation Intel core processor, RedmiBook 14 Pro has increased its overall performance by 13% compared to the previous gen processor. Along with NVIDia 25W TDP GeForce MX250 graphics card, 2GB GDDR5 graphics memory, 8GB DDR4 RAM and 512GB hard drive storage, and a large fan cooling mechanism, RedmiBook is fully capable of running mainstream games and managing video editing tasks.

RedmiBook 14 Pro sports a minimalist full metallic body, featuring a 14-inch full HD display with 5.75mm ultra-slim bezels, and an 81.2% increased body-to-screen ratio. In addition to its silver colour available on RedmiBook 14, the Pro version now offers two new colours – dark grey and pink. Only weighing 1.5kg, RedmiBook Pro 14 boasts a long 10-hours of battery life with quick charge supported, allowing it to charge up to 50% in just 35 mins. It also features a full-size keyboard, with 1.3mm key travel distance and 19mm key spacing. RedmiBook 14 Pro also offers enhanced connectivity options, including two USB3.0 ports, a USB 2.0 port, HDMI port and a 3.5mm headphone jack.

All models of RedmiBook 14 Pro comes preinstalled with Windows 10 and Office Home:

Intel Core i5, 8GB RAM/ 256GB ROM / NVidia MX250 graphics card – RMB 3999
Intel Core i5, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4499
Intel Core i7, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4999

RedmiBook 14 Pro will be available for pre-order on August 29th at 4:30pm China Standard Time, and open sale on September 6 at 10am through Xiaomi official Chinese mainland sales channels.

As we’ve continued to launch new laptop products, we’ve steadily increased our market share. On May 28, 2019, the Redmi brand introduced its first 14” slim laptop and enjoyed widespread popularity. According to IDC Consulting (Beijing) Ltd. (“IDC”), the market share of our laptops in mainland China, in terms of shipments, increased from 5.5% in the second quarter of 2018 to 8.7% in the second quarter of 2019.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Posts 71.7% Jump in 2Q2019 Net Profit, Beating Consensus

  • Steady growth in revenue cross all business segments
  • Contribution from Overseas Business exceeds 40% of the Group’s total revenue

Hong Kong, 20 August 2019 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the second quarter and the six months ended 30 June 2019 (“1H2019” or “the Period”).

In 1H2019, Xiaomi reported a consensus-beating performance, underpinned by its “Smartphone + AIoT” dual-engine strategy that offers operational efficiency and enhanced risk resilience. During the Period, the Group’s total revenue increased by 20.2% to approximately RMB95.71 billion. Revenue from overseas business was RMB38.6 billion, accounting for more than 40% of total revenue. Adjusted net profit (non-IFRS measure) was RMB5.72 billion, up 49.8% year-on-year (“YoY”). In the second quarter of 2019 (“2Q2019”), Xiaomi’s total revenue grew by 14.8% to RMB51.95 billion. Adjusted net profit (non-IFRS measure) was RMB3.64 billion, increasing substantially by 71.7% YoY.

1H2019 Financial Highlights

  • Total revenue was approximately RMB95.71 billion, up 20.2% YoY;
  • Gross profit was approximately RMB12.47 billion, up 25.3% YoY;
  • Net profit was approximately RMB5.15 billion;
  • Non-IFRS adjusted net profit was approximately RMB5.72billion, up 49.8% YoY;
  • Earnings per share were RMB0.214.

2Q2019 Financial Highlights

  • Total revenue was approximately RMB51.951 billion, up 14.8% YoY;
  • Gross profit was approximately RMB7.26billion, up 28.4% YoY;
  • Net profit was approximately RMB1.96 billion;
  • Non-IFRS adjusted net profit was approximately RMB3.64 billion, up 71.7% YoY;
  • Earnings per share were RMB0.082.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Thanks to the Xiaomi relentless efforts, we have managed to achieve solid growth in our businesses, posting a consensus-beating profit and becoming the youngest Fortune Global 500 company in 2019, despite global economic challenges. Our performance is testament to the success of our ‘Smartphone + AIoT’ dual-engine strategy and the Xiaomi business model. Looking ahead, we will continue to strengthen our R&D capabilities and investments so as to capture the great opportunities brought by 5G and AIoT markets and strive towards ongoing achievements for the company.”

Improving Gross margin of smartphone business on the back of multi-brand advantages

In the first half of 2019, revenue from Xiaomi’s smartphone segment was approximately RMB59 billion; whereas revenue in the second quarter totaled RMB32.0 billion, mainly attributable to smartphone sales volume and increase in average selling price (“ASP”). According to Canalys, we ranked 4th globally in terms of smartphone shipments during the second quarter of 2019. Thanks to the Group’s constant improvement in its product portfolio and its dedicated efforts to making Redmi an independent brand, its multi-brand strategy is exhibiting increased advantages: gross margin increased remarkably from 3.3% in the first quarter to 8.1% in the second quarter whereas the ASP of the smartphones in mainland China and in overseas markets achieved a YoY growth of 13.3% and 6.7% respectively, with revenue from smartphones priced over RMB2,000 accounting for 32.3% of the total revenue of the smartphones segment.

Following the release of new flagship models of our Mi 9 series and Redmi Note 7 series in the first quarter of 2019, the Group released the new flagship model K20 series that highlights ultimate cost-effectiveness in the second quarter, successfully establishing a smartphone portfolio covering a diverse price range. In the second quarter, smartphone sales volume in the reached 32.1 million units. The global sales volume of the Redmi Note 7 series reached 20 million units as of 30 June 2019.  In addition, the global shipments of the K20 series has already been recorded at more than 1 million units within the first month of its launch.

In the meantime, the Xiaomi brand continues to innovate and expand new retail channels to sustain its position in the medium-to-high-end and diversified market segments. On 2 July 2019, Xiaomi launched the brand-new CC series which was well received by female users, laying a strong foundation for further development of the market. On 7 August 2019, Xiaomi launched an ultra-high resolution 64MP camera technology, which the Redmi product line was the first to adopt. The Group also announced its collaboration with Samsung Electronics to bring the first-of-its-kind 100MP camera sensor to cater to the increasingly sophisticated demand of users. Meanwhile, following the commercialization of 5G technology, Xiaomi’s first 5G smartphone model the Mi MIX 3 5G was already launched in various European countries, and the second 5G smartphone model will also be launched in China in the second half of the year.

Maintaining robust growth in AIoT business with strong growth momentum in large home appliances

During the first half of 2019, revenue of the IoT and lifestyle products segment rose by 49.3% to RMB27.0 billion over the corresponding period of 2018. In the second quarter of 2019, revenue of the IoT and lifestyle products segment increased by 44% YoY to RMB14.9 billion. It is worth noting that IoT and lifestyle products accounted for 28.8% of total revenue in the second quarter of the year, compared with 22.9% in the same period last year.

Xiaomi’s smart TVs continued to maintain its leading position. The global shipments of smart TV reached 5.4 million units in the first half of the year, representing a YoY growth of 64.9%, ranking 1st and top 5 in terms of shipments in mainland China and globally, according to AVC. In the second quarter, global shipments of smart TV totaled 2.7 million units, increasing by 41.1% YoY. On the other hand, shipments of the Mi air conditioners exceeded 1 million units in the first half of the year, whereas shipments of Mi Band also exceeded 1 million units within 8 days of its launch on 14 June 2019.

As of 30 June 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 196 million units, a YoY increase of 69.5%; users with more than 5 IoT products approximately 3 million, a YoY increase of 78.7%. Furthermore, in the second quarter, monthly active users (“MAU”) of Xiaomi Home application reached 30.4 million globally, and MAU of AI Assistant (小愛同學) had 49.9 million, making it one of the most used AI voice interactive platforms in mainland China.

Diversified internet services contributing further to the Group’s revenue

Revenue from Xiaomi’s internet services segment grew 22.9% YoY to RMB8.8 billion in the first half of 2019; revenue from the internet services segment grew 15.7% YoY to RMB4.58 billion in the second quarter. In June 2019, MAU of MIUI reached 278.7 million, an increase of 34.7% over the corresponding period last year; MAU of smart TVs and Mi Box achieved 53.8% YoY growth, reaching 22.6 million in June 2019.

In the second quarter, Internet services revenue outside of advertising and gaming from smartphones in China but including those generated from TV internet services, overseas internet services, Youpin e-commerce, and internet finance business, increased substantially by 108.8% YoY and accounted for over 36% of total revenue. In the first half of 2019, gross merchandise value (GMV) of Youpin e-commerce grew 113.9% YoY to RMB3.8 billion. It is worth noting that in June 2019, more than 65% of Youpin’s GMV came from non-Xiaomi smartphone users.

Overseas businesses continued to thrive with Western Europe growing the fastest

In the first half of the year, Xiaomi’s revenue from international markets grew 33.8% YoY to RMB38.6 billion, accounting for more than 40% of the Group’s total revenue. In the second quarter, revenue from international markets grew 33.1% to RMB 21.9 billion. According to Canalys, Xiaomi ranked among the top five in over 40 countries and regions in terms of smartphone shipments. According to IDC, Xiaomi’s smartphones ranked 1st in India in terms of shipments for eight consecutive quarters. According to Canalys, Xiaomi ranked 4th in terms of smartphone shipments for Western Europe, representing a YoY increase of 53.2%, which is growing the fastest in the market. In terms of smart TV shipments, Xiaomi ranked 1st in India for five consecutive quarters as of the second quarter of 2019.

In addition, Xiaomi is dedicated to building and expanding its new retail channels in overseas markets. As of 30 June 2019, there were 520 authorized Mi Home stores overseas, representing a 92.6% YoY growth, of which 79 stores were located in India. Currently, Xiaomi has more than 1,790 Mi Stores in India.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi and Samsung jointly announce 64MP camera and 100MP camera sensor

Beijing, CHINA, August 7, 2019 – Xiaomi and Samsung Electronics today launched an ultra-high resolution 64MP camera technology, which the Redmi product line will be the first to adopt. The two global technology leaders also jointly announced that they will bring the first-of-its-kind 100MP camera sensor, featuring the highest pixel count and resolution on the market. 

Samsung’s 64MP debuts on Xiaomi’s product line

The 64MP Samsung ISOCELL GW1 sensor has high resolving power and uses a remosaic algorithm to produce ultra-clear 64MP shots in bright conditions. With the pixel-merging Tetracell technology, GW1 also delivers bright 16MP images under low-light conditions. Even when the print resolution is 72dpi, it is able to print a large, high quality poster up to 3.26 meters in height. The 1/1.7-inch image sensor is one of the largest so far on the market, ringing in 34% larger than the standard 48MP smartphone cameras seen on typical flagship devices. 

Samsung’s GW1 sensor also adopts ISOCELL Plus technology, which replaces the original metal barrier formed over photodiodes with an innovative new material, minimizing optical loss and light reflection. It’s also equipped with a Dual Conversion Gain (DCG) technology, which converts light into an electric signal based on the ambient lighting conditions. Hence, under brighter conditions it uses a low ISO, and under dim ones it leverages a high ISO to achieve an optimal signal-to-noise ratio in the resulting photographs. 

Xiaomi and Samsung jointly launch the world’s first 100MP sensor   

Xiaomi debuts Samsung’s 100MP sensor to offer smartphones with ultra high-resolution cameras. The 108MP sensor surpasses the 100MP mark for the first time ever in smartphone image sensors. It is also the world’s highest-resolution smartphone camera sensor, capable of producing photos with a resolution of 12032 x 9024 pixels.

Photographers can not only take more detailed photos, but also make better use of their imagination and creativity with this sensor. The 100MP ultra high-resolution camera sensor even maintains a high-quality picture of 27MP in 2x zoom – more than doubling the pixels of a standard 12MP telephoto camera.  

Moreover, Samsung’s 100MP sensor will be the largest smartphone image sensor offered on the market. The notable sensor size enables an ultra-high light input to deliver stellar images in low-light environments. 

Xiaomi’s continuous innovations and advancements in imaging technology

These latest innovations are a testament to Xiaomi’s ongoing dedication to imaging excellence. Throughout Xiaomi’s smartphone photography journey, our camera features – such as Mi 5’s 4-axis optical image stabilization and Mi 6’s dual camera with optical zoom – have gleaned notable traction and praise from users and Mi Fans around the globe. 

In 2018, Xiaomi’s Camera Department was formally established, with team members across the world, to focus on conducting research and development for imaging technology. Since then, Xiaomi has achieved major accomplishments in the imaging space:

  • Mi MIX 2S appeared on DxOMark’s rankings
  • Mi 8 ranked fourth in the world on DxOMark’s photo ranking at launch
  • In early 2019, Redmi Note 7 featured the world’s first 48MP camera, and was the first sub-$200 device equipped with a flagship sensor
  • Mi 9, featuring a triple-camera setup with 48MP ultra-wide angle main camera, ranked third in the world on DxOMark during its release, while its video imagery ranked first at launch

Strong AI research and development capabilities contribute to the advancements of Xiaomi’s imaging technology. According to the statistics by the Nikkei Business News, Xiaomi’s AI-related patent applications ranks 11th in the world. Xiaomi’s AI ​​algorithm team, comprised of over 1,000 people, has continuously developed new innovative camera functions, and launched the well-received AI night scene mode, 960fps slow-motion capture, AI motion tracking and AI Skyscaping. 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.