Redmi on a roll – unveiling Redmi Note 8 series, debuting first Redmi TV and launching new RedmiBook

BEIJING, China, 29 August 2019 – Today, Xiaomi VP and Redmi CEO Lu Weibing announced Redmi’s latest smartphone, Redmi Note 8 and Redmi Note 8 Pro, during a launch event at Xiaomi’s new campus. Redmi Note 8 Pro is the company’s first-ever 64-megapixel camera smartphone utilizing the Samsung GW1 64MP sensor, and sports the latest MediaTek® Helio™ G90T chipset. Redmi Note 8 is equipped with 48MP quad camera, 18W fast-charging, and offers the most powerful audio system yet from the Redmi Note series.

Redmi also debuted its first TV – Redmi TV, and added a new laptop to its existing product line – RedmiBook 14 Pro.

Redmi Note 8 Pro: more than gaming

Redmi Note 8 Pro is powered by the latest MediaTek® Helio™ G90T processor, an octa-core CPU clocked up to 2.05GHz. Powering the gaming experience is Arm Mali-G76 3EEMC4 GPU with a max frequency of 800MHz, providing AI power up to 1TMACs. Combining this with the powerful LiquidCool system, Redmi Note 8 Pro can sustain peak performance for extended periods, so users can game high-speed and hassle-free. Redmi Note 8 Pro sports the latest Samsung 64MP GW1 sensor, equipped with ISOCELL Plus technology and a staggering 64 million pixels. This means the rear camera delivers insanely high-resolution photos for print mediums as tall as 3.26 meters in height. In addition to the 64MP primary camera, the device is equipped with an 8MP ultra-wide lens with a 120° field of view, 2MP macro lens, and 2MP depth sensor, making it the most versatile Redmi shooter ever.

Flagship design with high quality build

Redmi Note 8 Pro uses Corning® Gorilla® Glass 5 on both front and rear, protecting it from both accidental falls and day-to-day wear and tear. The device is offered in three colors, Mineral Grey, Pearl White and Forest Green. Featuring a large 6.53” FHD+ dot drop display, the screen-to-body ratio of Redmi Note 8 Pro up to 91.4 percent and received low-blue-light eye protection certification by Germany’s TÜV Rheinland. Redmi Note 8 Pro builds on the Redmi Note tradition with a massive 4500mAh battery—the series’ largest ever. In order to ensure durability, the entire device of Redmi Note 8 Pro uses IP52 splash-proof technology which offers effective protection against rain and sweat. Redmi Note 8 Pro also offers 18W Type-C fast charging, multifunctional NFC, IR blaster and 3.5mm headphone jack. With the 1217SLS speakers and Smart PA, it ensures a better gaming audio experience.

Redmi Note 8: Series of new upgrades with 18W fast charge in-box

Redmi Note 8 presents a complete upgrade over its predecessor, Redmi Note 7. It offers a 48MP quad camera, Qualcomm Snapdragon 665 SoC, enhanced audio features, faster 18W charging and design. In addition to these upgrades, Redmi Note 8 still retains many features that users enjoy, such as USB Type-C, 3.5mm headphone jack, and an IR blaster.

Redmi Note 8 Pro will be available for pre-order on August 29 at 4:30pm China Standard Time, and open sale at 10am on September 3 in Chinese Mainland. The device will start at RMB 1,399 for the 6GB+64GB, RMB 1,599 for 6GB+128GB version, and RMB 1,799 for 8GB+128GB version.
Redmi Note 8 will be available for pre-order on September 10 at 10am, and open sale at 10am on September 17 in Chinese mainland. The device will retail at RMB 999 for the 4GB+64GB version, RMB 1199 for the 6GB+64GB version and RMB 1399 for the 6GB+128GB version.

Redmi smartphone series

Xiaomi Group’s multi-brand strategy is proving successful, continuously improving its product portfolio while keeping Redmi an independent brand. Gross margins have increased from 3.3% in the first quarter to 8.1% in the second quarter – a remarkable feat when compared to the ASP of smartphones in mainland China and overseas markets. These other markets have achieved a YoY growth of 13.3% and 6.7% respectively, with smartphone revenue priced over RMB 2,000 accounting for 32.3% of the smartphone segment’s total revenue. Redmi Note 7’s global sales volume reached 20 million units as of June 30, 2019. In addition, global shipments of the K20 series have already been recorded at more than one million units within the first month of its launch.

Redmi TV 70” – Redmi’s first TV debut

Redmi TV 70” offers 4K and sports a minimalist design. With a viewing area 60% larger than 55-inch screens, Redmi TV 70” offers an ultimate immersive viewing experience. Powered by a 6th Gen Amlogic processor with 14 image-enhancing technologies, it displays the best picture while also offering an enhanced audio system. The TV utilizes a 64-bit octacore processor with 2GB ram and 16GB storage, and 2.4G/5G dual-band WiFi for excellent signal connectivity. Redmi TV 70” runs on PatchWall AI TV system, with personalized recommendations for users.

With its smart functionalities, you can say goodbye to all kinds of projectors, adaptors, and cords. Redmi TV 70” allows you to plug your USB directly into the device to view all of your files more efficiently, or use wireless screencast with Mi Laptops or Smartphones. Redmi TV 70” also includes a Bluetooth voice command enabled remote. Just press the dedicated voice button to call our smart assistant XiaoAI, search for your shows or control smart devices in your house. With the press of a button, you can check the status of your devices and receive notifications.

Redmi TV 70” is available for RMB 3799. Pre-order begins August 29 at 4:30pm China Standard Time, and open sales will start on September 10 at 10am through official Xiaomi Chinese mainland channels.

Xiaomi’s smart TVs continue to lead with global shipments reaching 5.4 million units in the first half of 2019. According to AVC, Xiaomi’s smart TV shipments witnessed a 64.9% YoY growth, ranking #1 in mainland China, and within the top 5 globally. In the second quarter, global smart TV shipments totaled 2.7 million units, increasing by 41.1% YoY. Priced at only RMB 3799, Redmi TV 70” is a clear stand for the “extreme performance-to-price ratio”.

RedmiBook 14 Pro

Today, Redmi also unveiled RedmiBook 14 Pro, an enhanced version of its previous RedmiBook 14. Powered by the latest 10th generation Intel core processor, RedmiBook 14 Pro has increased its overall performance by 13% compared to the previous gen processor. Along with NVIDia 25W TDP GeForce MX250 graphics card, 2GB GDDR5 graphics memory, 8GB DDR4 RAM and 512GB hard drive storage, and a large fan cooling mechanism, RedmiBook is fully capable of running mainstream games and managing video editing tasks.

RedmiBook 14 Pro sports a minimalist full metallic body, featuring a 14-inch full HD display with 5.75mm ultra-slim bezels, and an 81.2% increased body-to-screen ratio. In addition to its silver colour available on RedmiBook 14, the Pro version now offers two new colours – dark grey and pink. Only weighing 1.5kg, RedmiBook Pro 14 boasts a long 10-hours of battery life with quick charge supported, allowing it to charge up to 50% in just 35 mins. It also features a full-size keyboard, with 1.3mm key travel distance and 19mm key spacing. RedmiBook 14 Pro also offers enhanced connectivity options, including two USB3.0 ports, a USB 2.0 port, HDMI port and a 3.5mm headphone jack.

All models of RedmiBook 14 Pro comes preinstalled with Windows 10 and Office Home:

Intel Core i5, 8GB RAM/ 256GB ROM / NVidia MX250 graphics card – RMB 3999
Intel Core i5, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4499
Intel Core i7, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4999

RedmiBook 14 Pro will be available for pre-order on August 29th at 4:30pm China Standard Time, and open sale on September 6 at 10am through Xiaomi official Chinese mainland sales channels.

As we’ve continued to launch new laptop products, we’ve steadily increased our market share. On May 28, 2019, the Redmi brand introduced its first 14” slim laptop and enjoyed widespread popularity. According to IDC Consulting (Beijing) Ltd. (“IDC”), the market share of our laptops in mainland China, in terms of shipments, increased from 5.5% in the second quarter of 2018 to 8.7% in the second quarter of 2019.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.