XIAOMI LAUNCHES MI MIX ALPHA

Beijing, CHINA, September 24 2019 –– Global technology leader Xiaomi today announced the release of Mi MIX Alpha concept smartphone. Mi MIX Alpha is a result of Xiaomi’s bold imagination for the future of phones in the 5G era.

Mi MIX Alpha showcases an innovative Surround Screen with a screen-to-body ratio of more than 180.6%. The device features the world’s first 108MP camera, and is crafted with a one-of-a-kind combination of titanium alloy, ceramics and sapphire to make for a revolutionary concept phone.

Xiaomi’s Mi MIX exploration began in 2016 when the company introduced the revolutionary Full Screen Display smartphone concept — an industry first. It was also Mi MIX that pioneered a smartphone screen ratio exceeding the standard 16:9 aspect ratio. Today, full screen displays have become the standard configuration of smartphones.

Since its debut, the Mi MIX series has represented innovation at its finest as Xiaomi sought to reimagine the modern day smartphone. In addition to the Full Screen Display, Mi MIX also embraced cantilever piezoelectric ceramics acoustic technology, ultrasonic proximity sensor, and revolutionary build materials. 

World’s first Surround Display – display almost on all sides

Carrying the original Mi MIX exploration spirit, when Mi MIX Alpha lights up – the front, side, and back of the phone are almost entirely display. The Surround Display allows Mi MIX Alpha to achieve a screen-to-body ratio that reaches an astonishing 180.6%.

Behind the Surround Display is a series of groundbreaking technologies that required a new method of device assembly. Unlike traditional smartphone assembly methods, Mi MIX Alpha’s internal assembly is first carried out, while its display layer, touch panel, and protection layers are laminated one-by-one. All display component layers are compiled in that order to achieve high curvature Surround Display design, so the internal stress caused by bending the display layers can be released layer by layer. To achieve a smooth and flat surface, Mi MIX Alpha also uses a durable protective layer which optimizes the screen stack structure.

To accommodate the nearly all-screen offering, Mi MIX Alpha has minimal bezels on the top and bottom, and ditches the physical side buttons altogether. A brand-new display acoustic technology replaces the traditional earpiece receiver and proximity sensor while the device’s sides are pressure-sensitive and leverage a linear motor to simulate the touch of real buttons.

108MP camera world debut – another milestone for smartphone photography

Mi MIX Alpha features a 108MP camera with the highest resolution, highest pixel count, and the largest sensor found in any smartphone ever – marking another important milestone in smartphone photography.

The main 108MP camera sports a 1/1.33-inch large sensor –  389% larger than the 48MP camera. This image sensor is capable of producing 108MP photos with a resolution of 12032 x 9024 pixels and supports four-in-one Super Pixel to produce large 1.6μm pixels under low-light conditions. The camera also supports new technologies such as ISOCELL Plus and smart ISO, and is equipped with four-axis optical image stabilization (OIS) to ensure stable videos.

In addition to the 108MP camera, Mi MIX Alpha also has a 20MP ultra wide-angle camera which supports 1.5 cm super macro photography, and a 12MP telephoto camera that supports 2x optical zoom and Dual PD focus.

Luxurious titanium smartphone with 5G flagship performance

In addition to its innovative Surround Display, Mi MIX Alpha’s top and bottom parts of the frame are built with aerospace-grade titanium alloy. The alloy is three times stronger than stainless steel but weighs less. On its back, the entire protective cover for the camera area uses a single piece of sapphire glass, which is embedded in ceramic.

On the performance front, Mi MIX Alpha uses the same flagship-grade Snapdragon 855+ mobile SoC as the Mi 9 Pro 5G and supports 5G bands of the three major carriers in Mainland China. The device also features the top-tier 12GB+512GB memory and storage combination, and supports UFS3.0. Mi MIX Alpha is equipped with a 4050mAh battery and comes with a standard 40W wired fast charge.

The mission of Mi MIX concept smartphone is to make a truly disruptive product without considering the costs and return, and without considering mass production. Xiaomi aims to start small-scale production for Mi MIX Alpha at the end of December and retails at RMB 19,999.

Links to product images: Mi MIX Alpha

 

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi pushes ahead with Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro

Beijing, CHINA, September 24, 2019 –– Today, global technology leader Xiaomi announced a trio of new products that highlight performance, industry-leading tech, and design innovations: Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro.

Mi 9 Pro 5G: Blazing speeds with mainstream 5G bands

Mi 9 Pro 5G, Xiaomi’s second release in the 5G mobile phone market, delivers on what 5G is meant to be. 

Working closely with China Mobile, China Unicom, and China Telecom — China’s three major operators — Mi 9 Pro 5G provides full coverage on the mainstream 5G bands used in Mainland China, includes the existing N41 and N78 frequency bands, and China Mobile’s N79 5G band.

With a download speed of up to 2.02Gbps (lab) and 1.78Gbps (field test), Mi 9 Pro 5G is 10 times faster than the typical 4G standard. 

Mi 9 Pro 5G features an artful 7-antenna design – regardless of whether the phone is being held in portrait or landscape orientation, which ensures optimal signal reception to provide the ultimate 5G experience.

A performance beast with Snapdragon 855+ and vapor chamber cooling system

Powered by Qualcomm’s latest flagship processor, Snapdragon 855+, Mi 9 Pro 5G achieves an AnTuTu score that exceeds 480,000 points. Built using a 7nm process technology with three CPU core clusters, its prime core clock speed increased from 2.84GHz to 2.96GHz compared to the standard Snapdragon 855. Along with an enhanced version of Adreno 640, the new processor enables a 15% increase in graphics performance compared to Snapdragon 855.

A virtual repository for personal memories and entertainment, Mi 9 Pro 5G touts up to 12GB of memory and 512GB of storage, meaning it can store nearly 100,000 photos, cache 10,289 TV episodes, or install 643 large mobile apps.

Mi 9 Pro 5G also sports the industry’s most efficient vapor chamber (VC), along with five layers of graphite sheet, high thermal conductivity copper foil and thermal adhesive, together forming a powerful three-dimensional cooling system. The L-shaped VC has a heat dissipation area ​​up to 1,127mm2, which accommodates faster and more efficient heat transfer compared to graphite and copper tubes. As a result, the processor’s core temperature can be reduced by 10.2 °C.

Mi 9 Pro 5G leads the industry with its Triple Fast Charge

Being in charge has a whole new meaning, as Mi 9 Pro 5G takes fast charging to another level by introducing 40W fast wired charging that completes a 100% charge in just 48 minutes. 

It also supports 30W fast wireless charging and high-power 10W wireless reverse charging. Developed in-house by Xiaomi, the 30W wireless fast charging solution is groundbreaking in its hardware structure. With a highly efficient 4:1 direct-charge architecture, the device can minimize energy loss while charging, allowing a 4000mAh battery to be charged to 100% in 69 minutes. Mi 9 Pro 5G also features a 10W wireless reverse charging function, capable of emergent charging for Qi-compatible devices such as headphones, toothbrushes, and razors.

Mi 9 Pro 5G is also one of the first smartphones to acquire TÜV Rheinland Safe Fast-Charge System 3.0 certification through vigorous tests to ensure the safety of its wireless charging.

Picture this: AI triple camera setup and AI Skyscaping

Mi 9 Pro 5G inherits Mi 9’s flagship AI triple camera setup, which consists of a 48MP main camera with Sony’s IMX586 sensor, a 16MP ultra wide-angle camera, and a 12MP telephoto camera. It arrives with support for AI ultra-wide mode for shooting architecture and group photos, AI distortion correction technology, and 4cm macro photography supported by 16MP ultra-wide camera. Truly out of this world, Mi 9 Pro 5G also supports moon mode, AI moving-objects tracking, Mimoji, and AI Skyscaping. 

Linear motor that enables 150+ touch effects and professional screen color calibration

Mi 9 Pro 5G adopts a 6.39-inch AMOLED FHD+ Dot Drop display. The newly-added pro-level color display will automatically detect color management information of the photo and correspond to sRGB and DCI-P3 color gamut display. Better yet, each unit is fine-tuned and calibrated to ensure high consistency of color reproduction before shipment. 

The device is equipped with a customized linear motor for touch haptic feedback, providing a stronger vibration and shorter response time, along with multiple accurate vibration effects. MIUI features over 150 interactive haptic feedback modules for typing, gestures, camera zoom, and fingerprint recognition. Collaborating with CrossFire, Mi 9 Pro 5G also supports immersive in-game haptic experience for different weapons, close combat and ranged combat. 

Layering on to the supported NFC functions with bank cards, access cards, and public transport cards, Mi 9 Pro 5G now expands support for activities such as eID airport check-in, smart hotel check-in and more. A collaboration with XPeng motors also means Mi 9 Pro 5G allows vehicle keyless entry by simply placing the phone on the recognition area.

Mi 9 Pro 5G retails for RMB 3,699, RMB 3,799, RMB 4,099, and RMB 4,299 respectively for 8GB+128GB, 8GB+256GB, 12GB+256GB, 12GB+512GB variants via official Xiaomi sales channels. The 30W Fan-cooled Wireless Charging Stand is available for RMB199. 

MIUI 11: Introducing a new visual and audio experience

At the forefront of typography innovation, MIUI 11 revamps Xiaomi’s visual design by offering a brand-new font, “Milan Pro,” and introduces the world’s first dynamic font scaling feature. Xiaomi also integrates new dynamic sounds effects that resemble ambient sounds from nature. These new visual design and sound effects have won Xiaomi two new Red Dot design awards – a first ever design award awarded in smartphone software industry. 

MIUI 11 also delivers two new suites of office apps, Mi Work and Mi Go, aiming to provide business solutions for on-the-go situations. Mi Work suite includes file sharing, large document transfer, smart screen cast, wireless printing features etc., while Mi Go has a smart travel assistant as well as extreme power saving mode, which allows for a stand-by time of up to 24 hours with only 5% battery life. 

Capping off its new design and tools, MIUI 11 touts the fastest roll-out in MIUI history. Closed beta will be available for sign up immediately after launch on WeChat, while MIUI will launch its open beta on September 27 for 17 different Chinese devices. MIUI 11 stable Chinese ROM will be rolled out mid-October onwards.

Mi Full Screen TV Pro: An 8K-capable TV

An exciting and immersive experience, Mi Full Screen TV Pro series adopts a 4K panel with quality metal design in an aluminum frame and carbon-fiber patterned back* and features a screen-to-body ratio of up to 97%. Mi Full Screen TV Pro is powered by a 12nm Amlogic T972 processor with a quad-core A55 architecture (up to 1.9GHz) and features a 2GB+32GB storage for an enhanced user experience. With a processor co-developed by Mi TV and Amlogic, Mi Full Screen TV Pro supports 8K video playback (in 4K output). 

Mi Full Screen TV Pro is available in three sizes: 43”, 55” and 65” and priced at RMB 1,499, RMB 2,399 and RMB 3,399, respectively. Pre-orders start at 18:00 September 24, and open sales via Xiaomi official sales channels start at 10:00 on September 27.  

*Only available on 55” and 65” variants.

Links to product images: Mi 9 Pro 5G, Mi Full Screen TV Pro

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.