CHAIRMAN’S LETTER TO INVESTORS, 2019

Dear investors and friends:

The world is still under the dark shadows of COVID-19 pandemic, and during this difficult time, nothing is more important than your well-being. As such, I sincerely wish good health for you and your loved ones.

We have just released our full year financial results for the year ended December 31, 2019. Besides reporting on our growth, I believe it is equally important for us to share our vision and strategies on how we can overcome economic “black swan” events.

A year of prudent management and proactive progress 

In 2019, Xiaomi exceeded RMB200 billion in revenue for the first time, reaching RMB205.8 billion, an increase of 17.7% year-on-year, as well as adjusted net profit of RMB11.5 billion, an increase of 34.8%. Against the backdrop of uncertainties related to Sino-US trade tensions, Xiaomi’s commendable results stood out in strong contrast.

In 2019, Xiaomi hit a series of significant milestones. We made our inaugural entry into the Fortune Global 500 list, becoming the youngest company on the list. We entered BrandZ’s global brand TOP100 for the first time, ranking 74th. We also accomplished an unprecedented record, becoming the first smart TV brand to ship more than 10 million units annually in China ever.

Foresight, confidence, resilience and strong execution are key to our continued progress

Mobile telecommunications is at a critical juncture globally, as the industry transitions from 4G to 5G. We have adopted a sound business strategy, focusing on product quality, innovation, and delivery, while making key adjustments to our brands, product portfolios, organizational structure, and management systems. Combined together, these initiatives have paved a solid foundation for our future.

We have officially launched a dual-brand strategy for our smartphones business, with the brand separation of Redmi from Xiaomi. Their independent operations have brought us great success. Our market share is consistently ranked among the top four globally, while our healthy and prudent inventory levels have enabled us to step forward boldly with our 5G game plan.  At the end of 2019, close to half of our revenue are derived from overseas markets, making Xiaomi a truly global company. Our Internet Services business has become more dynamic and diverse, while our AIoT business maintained its global leadership, becoming recognized across our industry as a “first mover in smart living”.

Business success on the back of technological innovation

At Xiaomi, we firmly believe that our business success is underpinned by technological innovations, and to that effect, we have continually increased our R&D investment. In 2019, our R&D investment reached RMB7.5 billion, a 29.7% year-on-year increase on the back of substantial R&D expansion for the three prior years. In 2020, we expect our R&D investment to increase to RMB10 billion.

At the same time, we are also proactively attracting top R&D talent from around the world. Recently, we have successfully recruited Daniel Povey, a top international expert in artificial intelligence, to join Xiaomi. Starting from 2019, we have set up the Xiaomi Annual Technology Award, which awards a US$1 million bonus to core R&D project personnel with the highest technical achievements each year. Last year, the award was shared by 10 engineers from the Xiaomi MIX Alpha project.

Our strategic roadmap of “5G+AI+IoT and next generation super internet”

To us, 5G is not merely about a faster smartphone network, while AIoT is also not just about AI technologies or IoT platforms. Instead, “5G+AIoT” will be a revolutionary combination that will fundamentally change all Xiaomi’s products, platforms and user scenarios, catalyzing the next stage of our growth in the next generation of Internet era. At the start of last year, we first proposed our “All in AIoT” initiative, allocating an investment of RMB 10 billion in AIOT over the next five years. One year in, we believe we are moving in an important strategic direction. As such, we will increase our investment to at least RMB 50 billion over the next five years in “5G+AIoT”, to ensure our absolute dominance over the new smart living era.

This bold initiative will enable us to create greater value for you and is a tangible reflection of the philosophy we adhere to: By making a connected world a reality for billions of people globally. We believe technology can be a force for good to improve lives everywhere.

We firmly believe that a connected world is better than an isolated one. We also firmly believe in the economic value created by global collaboration, and how the world can truly change when technology is freely accessible.  During the COVID-19 outbreak, as we witnessed people in isolation connecting with their family, loved ones and even their pets through their smart devices, we could feel the very human desires to connect and to care.

It is famously said that no man is an island. At Xiaomi, we deeply believe in this. As we build the next generation super internet, we will continue to use technology to connect and improve lives everywhere.

Operational efficiency as the ultimate way to overcome crises 

While our industry and the entire world are currently facing huge challenges, we have absolute confidence in navigating through these extraordinary times together with our partners. During this period of adversity, the strength of our operational efficiency will be more obvious than ever.

At Xiaomi, we have always been very focused on efficiency. We believe that the pursuit of efficiency is an exercise in self-discipline and contingency planning.

Having experienced the SARS epidemic and global financial crisis in 2003 and 2008 respectively, my colleagues and I know crises are the ultimate litmus test that separates successful companies from others. Our efficient operations, strong execution capabilities and consumer trust will enable us to seek out opportunities during crises and stay on a sustainable growth trajectory.

During our IPO, we said that a company that is able to achieve world-class efficiency will have the ability to survive multiple economic cycles, continuously seize new opportunities and sustain excellent operational performance in the long run. Now more than ever, we want to reiterate this.

We are also safeguarding our competitiveness through a series of organizational restructuring. Over the past year, we have established the Department of Group Organization to improve our management processes. We have also set up our employee training campus and ramped up our college recruitment efforts. These initiatives form a key part of our overall effort to grow and sustain our operational efficiency.

In the face of challenges, perseverance is key

Our mission is to relentlessly build “amazing products with honest prices” to let everyone in the world enjoy a better life through innovative technology. In order to ensure that we stay true to our mission, our board of directors passed a special resolution before our IPO last year. According to the resolution, we pledged to our existing and potential users that the overall net profit margin of Xiaomi’s hardware business will never exceed 5%.

A commitment to our consumers and a testament to our efficiency

As we stay true to our commitment to our users, we are pleased to share that, similar to last year, our hardware business net margin in the year ended December 31, 2019 maintained positive and less than 1.0%.

It is also worth highlighting that Xiaomi as a standalone smartphone brand has been re-launched early last year. With the release of Mi 9, Mi 9 5G and Xiaomi CC 9 Pro last year, and the release of the Mi 10 series earlier this year, it is proven that the Xiaomi brand can move upscale while continuing to win over our users via “amazing products at honest prices”.

Despite the impact of COVID-19, we remain optimistic about our future prospects. To date, our supply capacity has recovered to 90% of normal levels and we are seeing light at the end of the tunnel in China. Fortune favors the brave and this year, Xiaomi will continue to act swiftly and decisively.

In a few days, we will celebrate our tenth anniversary on April 6th. Over the past ten tumultuous years, Xiaomi has created a series of miracles. In the next ten years, we will continue to steadily move forward, turning Xiaomi’s vision into reality. Thank you for trusting us, investing in us, and joining us in our journey to let billions of people around the world enjoy better lives through innovative technology.

 

Lei Jun

Chairman

March 31, 2020

Xiaomi’s Revenue Exceeds RMB200 Billion in 2019

All Segments Grow Despite Headwinds, Adjusted Net Profit of RMB 11.5 billion

Both Beat Consensus

***

Strengthen Leading Position in Smart Living Market, Driven by Successful

“Smartphone + AIoT” Dual-Engine Strategy

 

 

Hong Kong, March 31, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things(“IoT”) platform at its core, today announced its audited consolidated results for the year ended December 31, 2019.

In 2019, Xiaomi achieved solid growth across all business segments. The Group’s total revenue exceeded RMB200 billion for the first time, reaching RMB205.8 billion, up 17.7% year-on-year (“YoY”), representing a 9-year CAGR of 112%. Adjusted net profit was RMB11.5 billion, up 34.8% YoY.

In the fourth quarter of 2019, Xiaomi’s total revenue grew by 27.1% to RMB56.5 billion. Adjusted net profit was RMB2.3 billion, increasing by 26.5% YoY.

2019 Financial Highlights

  • Total revenue was approximately RMB205.84 billion, up 17.7% YoY beat market consensus;
  • Gross profit was approximately RMB28.55 billion, up 28.7% YoY;
  • Non-IFRS adjusted net profit was RMB11.53 billion, up 34.8% YoY, beat market consensus;
  • Earnings per share were RMB0.0423;
  • The aggregate amount of cash resources was RMB66 billion.

4Q2019 Financial Highlights

  • Total revenue at historical high of approximately RMB56.47 billion, up 27.1% YoY, the best performing quarter of the year;
  • Gross profit was approximately RMB7.84 billion, up 38.5% YoY;
  • Non-IFRS adjusted net profit was RMB2.34 billion, up 26.5% YoY.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Despite headwinds from the Sino-US trade war and global economic downturn, Xiaomi stood out in 2019 with a commendable set of results as our revenue exceeded RMB200 billion for the first time. We also celebrated several key milestones, ranging from the successful launch of our dual-brand strategy as Xiaomi and Redmi are spun-off and independently operated, the affirmation of ‘5G+AIoT’ as our strategic roadmap, to our inaugural entries into the prestigious ranks of the Fortune Global 500 and BrandZ’s Top 100 Most Valuable Global Brands.”

“While the entire world is still under the dark shadows of COVID-19, we have maintained our keen focus on efficiency to tide over this economic ‘black swan’ with everyone. At Xiaomi, we firmly believe that our long-term business success is underpinned by technological innovations, and to that effect, we plan to invest RMB50.0 billion in the next five years, as we relentlessly focus on technological innovation and user experience to grow our loyal Mi Fan base. Overall, we remain committed to using technology to connect and improve lives everywhere in future.”

Annual Performance Review

Multi-Brand Strategy Off to a Good Start

Smartphone Business Seized 5G Market Share

In 2019, Xiaomi’s revenue of the smartphones segment reached RMB122.1 billion, up 7.3% year-over-year. In the fourth quarter of 2019, revenue of the smartphones segment was RMB30.8 billion, an increase of 22.8% year-over-year. For 2019, Xiaomi shipped 124.6 million units of smartphones while in the fourth quarter, shipments were approximately 32.6 million, up 30.5% year-over-year. According to Canalys, for the fourth quarter of 2019, Xiaomi achieved the highest year-over-year smartphone shipments growth among the top five smartphone companies.

Since January 2019, Xiaomi and Redmi were separated into two standalone brands to operate, and the dual-brand smartphone strategy has made solid progress during the year. The Redmi brand continued to pursue the ultimate price-performance ratio across different price points and make innovative technologies readily accessible to the mass market.

According to Canalys, the Redmi Note 7 was the best-selling smartphone model among all models made by Chinese companies in terms of global shipments in 2019.  In December 2019, Redmi launched its first 5G smartphone, Redmi K30 5G, with pricing starting from RMB1,999, making it the first 5G smartphone priced below RMB2,000, accelerating the adoption of 5G smartphones by a larger population.

The Xiaomi brand, on the other hand, focuses on pioneering advanced technologies and successfully established a solid foothold in the premium smartphones segment. It launched the flagship 5G smartphone models the Mi 10 and Mi 10 Pro in February 2020. The Mi 10 Pro received the highest scores from DxOMark for overall camera, video and photography performance.

In 2019, the average selling price (“ASP”) of the Group’s smartphones increased by 2.2% year-over-year. and the gross margin of the smartphone segment increased to 7.2% from 6.2% in 2018. In 2020, Xiaomi will continue to focus on 5G smartphones development and strengthen its presence in the premium smartphones segment, which will lead to further ASP expansion.

IoT Business Growing from Strength to Strength

2019 is the first year for the Group’s implementation of its “Smartphone + AIoT” dual engine strategy. In 2019, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB62.1 billion, an increase of 41.7% year-over-year and accounted for 30% of the total revenue from 25% in 2018. In the fourth quarter of 2019, revenue was RMB19.5 billion, up 30.5% year-over-year.

In 2019, the annual Xiaomi smart TVs shipments in mainland China exceeded 10 million units, which is believed to set an unprecedented result in China’s TV industry. The global TV shipments reached 12.8 million units, up 51.9% year-over-year. According to AVC, Xiaomi TV shipments ranked first in mainland China and fifth globally in 2019. Xiaomi also ranked first in India in terms of smart TV shipments for seven consecutive quarters as of the fourth quarter of 2019, according to IDC.

As one of the world’s leading consumer IoT platforms, Xiaomi continued to expand its IoT user base. As of December 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) on our IoT platform reached 234.8 million units, an increase of 55.6% year-over-year. Xiaomi AI assistant “小愛同學” had over 60.4 million MAU in December 2019, an increase of 55.7% year-over-year. In December 2019, MAU of MIUI increased by 27.9% year-over-year to 309.6 million.

According to Canalys, Xiaomi was the world’s largest smart wearable device (including smart watch and wristband) brand in 2019 by shipments. Besides, Xiaomi’s IoT products won over 50 renowned design awards around the world in 2019.

Nearly Half of Total Revenue from Overseas Markets 

In 2019, Xiaomi’s revenue from overseas markets was RMB91.2 billion, up 30.4% year-over-year. In the fourth quarter of 2019, overseas revenue grew 40.7% year-over-year to RMB26.4 billion, accounting for 46.8% of total revenue. Currently, Xiaomi products are present in more than 90 countries and regions around the world. According to Canalys, Xiaomi’s smartphone shipments ranked top five in 45 countries and regions in 2019.

In the fourth quarter of 2019, Xiaomi was the largest smartphone brand in India by shipments for ten consecutive quarter, capturing a market share of approximately 28.7%, according to IDC.

In the Western Europe, Xiaomi continued to expand market share. According to Canalys, Xiaomi smartphone shipment in the region grew 115.4% year-over-year in the fourth quarter of 2019. Its smartphone shipments in Spain, France and Italy grew by 65.7%, 69.9% and 206.2% respectively.

In 2019, Xiaomi’s overseas IoT revenue grew rapidly, driven by the robust sales of the best-selling IoT products in overseas markets, including our smart TVs, wristbands, TWS earphones and electric scooters.

Diversified Internet Services Contributing Further to the Group’s Revenue

In 2019, Xiaomi’s revenue from Internet Service reached 19.8 billion, up 24.4% year-over-year. For the fourth quarter, revenue was RMB5.7 billion, up 41.1% year-over-year. In December 2019, the global monthly active users(“MAU”) of MIUI increased by 27.9% year-over-year to 309.6 million with mainland China’s MAU of MIUI standing at 109 million.

Xiaomi continued to make progress in diversifying revenue sources for Internet Services. For the fourth quarter of 2019, its Internet Services revenue outside of advertising and gaming from mainland China smartphones(including those generated from the Youpin e-commerce, fintech, TV internet services and overseas internet services) increased by 112.6% year-over-year and accounted for 43% of total internet services revenue, driving the growth of the internet business. In the fourth quarter, advertising revenue and gaming revenue were RMB3 billion and RMB874.4 million respectively, up 17.8% and 44.4% year-over-year respectively.

Impact of Covid-19 Outbreak

In early 2020, the COVID-19 epidemic spread across the world, Xiaomi experienced temporary disruption in production in February and March 2020, but the production capacity has since recovered to 80% – 90% of normal levels.

For mainland China market, during the peak of the outbreak, Xiaomi’s offline sales were affected as most of Mi stores were closed or operated at shortened hours with significantly lower customer traffic. However, due to its advantages in online channels, Xiaomi is relatively less affected.

For overseas market, with a strong global foothold and continuous expansion into new markets, Xiaomi remains optimistic about the long-term potential of the overseas markets.

Notably, user traffic of Xiaomi’s internet services, such as video and online games, recorded solid growth as people stay at home.

Investment and Development Strategy

As of December 31, 2019, Xiaomi had invested in more than 290 companies with an aggregated book value of approximately RMB30.0 billion. In February 2020, Roborock, one of Xiaomi’s investee companies, was successfully listed on the Science and Technology Innovation Board of Shanghai Stock Exchange (“STAR Market”) in China, becoming its first ecosystem investee company to list on the STAR Market. By expanding the ecosystem, Xiaomi will accelerate the rollout of new complementary products and services, enabling the Group to grow its user base in mainland China and globally.

 

– End –

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

For media enquiries, please write to global-pr@xiaomi.com

Xiaomi Announces the Global Launch of its Mi 10 Series: Mi 10, Mi 10 Pro and Mi 10 Lite 5G 

Xiaomi’s video and 5G-forward flagship smartphone series debuts alongside five new ecosystem products for global markets

Global technology leader Xiaomi today launched the latest devices in its popular Mi smartphone lineup – Mi 10, Mi 10 Pro, and Mi 10 Lite 5G – alongside five new ecosystem products. For the first time ever, each device in Xiaomi’s new flagship line is 5G-ready out of the box, enabling the next generation in mobile connectivity. The new ecosystem products slated for Xiaomi’s global markets include Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV 4S 65”, Mi Air Purifier 3H, and Mi True Wireless Earphones 2.

Mi 10 Pro and Mi 10: Boasting Xiaomi’s most compelling all-round smartphone experience

Creators’ Choice: quad camera setup with ultra-clear 108MP sensor captures the ultimate photo and video content

Mi 10 Pro brings photography and videography to the forefront with its impressive hardware setup and software features. Packed with an impressive 108MP primary sensor, Mi 10 Pro offers one of the biggest smartphone sensors currently on the market.

In addition to shooting ultra-clear 108MP shots, users can document scenes in full perspective, thanks to Mi 10 Pro’s 20MP ultra wide-angle lens. The device includes two dedicated telephoto lenses that cover a wide range of focal lengths: users can snap gorgeous portraits at 2x zoom, or faraway subjects up to 50x zoom with the OIS-stabilized ultra long-range zoom lens.

The main camera’s laser autofocus module, AI 2.0, Night mode 2.0, and dual-flash join forces to capture unrivaled details during daytime photography and brighter, clearer photos at night. Mi 10 Pro offers the world’s most compelling photography experience with a DxOMark score of 124, ranking #1 globally at launch.

When it comes to videography, Mi 10 Pro goes all in. Achieving a DxOMark video score of 104, Mi 10 Pro is the top-ranked device for videography. The device offers the industry-leading UHD 8K 30fps video recording feature to capture every moment in detail, while its unique video modes – including Portrait video, Color focus, ShootSteady, Vlog, and slow motion – allow users to easily create movie-grade content. Mi 10 Pro also offers a Pro mode with additional software options for those striving for a more professional video quality.


Mi 10 Pro

World’s best smartphone audio experience with symmetrical dual speakers

Leveraging best-in-class audio hardware, both Mi 10 Pro and Mi 10 sport a symmetrical dual speaker system on both the top and bottom. The setup involves two 1216 super-linear speakers and a 1.2cc/1.0cc-equivalent speaker chamber with up to 0.65mm/0.5mm speaker amplitude, respectively. Both devices have been specially tuned at every discrete volume level which assists in producing superior sound fidelity. These features come together to create an extraordinary and immersive smartphone audio experience, with Mi 10 Pro earning a DxOMark Audio score of 76, ranking #1 globally.

Introducing Xiaomi’s most elegant smartphone design with unmatched TrueColor Display

Beauty and functionality join forces to form Xiaomi’s most elegant smartphone design ever. Both Mi 10 Pro and Mi 10 sport a 3D curved front and back with smooth contoured edges and slim side bezels to enable the Mi series’ most comfortable in-hand feel yet. To ensure durability, both devices are outfitted with Corning® Gorilla® Glass 5 on both the front and back. Mi 10 Pro flaunts an anti-glare finish and frosted glass rear panel, while Mi 10 offers a gorgeous glossy back. Moreover, the devices’ specially designed discrete in-display front camera minimizes bezels and allows for more display area.

Featuring a dazzling 6.67” curved AMOLED edge-to-edge DotDisplay with TrueColor technology, Mi 10 Pro offers unparalleled color accuracy for serious creatives and casual consumers alike with a JNCD 0.55 and △E <1.1. This new generation display technology yields higher brightness (up to 1200nit maximum brightness) and better power efficiency over its predecessor, while a 90Hz SmoothSync display provides fast and fluid screen response for a stutter-free experience.

All in all, Mi 10 Pro and Mi 10 deliver Xiaomi’s most pleasant display ever. Dual brightness sensors offer accurate brightness detection, while various brightness modes ensure ultimate eye comfort. In fact, both devices are TÜV Rheinland low blue-light certified, and verified by HDR10+ for their vivid visual experience.


Mi 10

Leading performance and speed with Snapdragon™ 865 + LPDDR5 + UFS 3.0

Mi 10 Pro and Mi 10 feature the latest 5G-enabled flagship Qualcomm® Snapdragon™ 865 5G Mobile Platform. Enhancing CPU, GPU, AI performance and the overall user experience, the 7nm chipset features a maximum clock speed of 2.84GHz with the new Kryo™ 585 based on the ARM Cortex-A77 architecture, and also touts improvements in power-efficiency. The powerful chipset is accompanied by ultra high-speed RAM and storage combinations – LPDDR5 and UFS3.0, offering exceptional write-read data and powerful computing capabilities.

Moreover, the devices boast LiquidCool 2.0 – an advanced cooling system consisting of a large vapor chamber, as well as multi-layer graphite and graphene stacks that dissipates heat generated during long-term use to ensure peak performance. This robust overall hardware setup earned Mi 10 Pro a compelling AnTuTu benchmark score of 602,660.

Catering to the increasing demand for high speed content consumption in the 5G era, Mi 10 Pro and Mi 10 not only offer 5G network connection, but also support 5G MultiLink for simultaneous connection to three networks (2.4G/5G Wi-Fi and mobile data) at once for quick connection switching. Additionally, both devices feature Wi-Fi 6 support, the most advanced Wi-Fi standard currently available. This significantly increases the upload and download speed, while reducing network congestion when connected to multiple devices.

Wireless charging-enabled high capacity batteries team up with ultra-realistic haptic feedback systems for the ultimate smartphone experience

Under the hood, Mi 10 Pro packs an ultra-high-capacity 4500mAh battery that enables a triple fast charging experience with 50W wired charging, 30W wireless charging, and reverse wireless charging. Mi 10 sports a 4,780mAh battery and offers 30W wired and wireless charging, as well as reverse wireless charging.1

Mi 10 Pro and Mi 10’s ultra-realistic vibration system delivers crisper, more realistic haptic feedback than ever before with 150 different vibration options. These updated haptics improve acceleration strength and consistency, and provide sophisticated vibration for the user.

Mi 10 Pro and Mi 10 also offer multifunctional NFC and IR blaster for daily access of swift payment transactions and quick remote control of home appliances.

Mi 10 Pro and Mi 10 Quick Specs:

Mi 10 Pro

Mi 10

Display

6.67” AMOLED TrueColor DotDisplay
19.5:9 aspect ratio, 2340×1080 FHD+
90Hz refresh rate, 180Hz touch sampling rate
5,000,000:1 (typ) contrast ratio
1200nit max. brightness
△E<1.11, JNCD 0.55
Support DCI-P3, HDR10+
Dual ambient light sensors (front & back)
TÜV Rheinland Low Blue Light Certification
Corning® Gorilla® Glass 5

6.67” AMOLED TrueColor DotDisplay
19.5:9 aspect ratio, 2340×1080 FHD+
90Hz refresh rate, 180Hz touch sampling rate
1120nit max. brightness
Supports DCI-P3, HDR10+
Dual ambient light sensors (front & back)
TÜV Rheinland Low Blue Light Certification
Corning® Gorilla® Glass 5

Color

Matte: Solstice Grey and Alpine White

Glossy: Twilight Grey and Coral Green

Dimensions

162.58mm x 74.80mm x 8.96mm,  208g

Network Support

5G: Sub-6 n1/n3/n7/n28/n77/n78
Supports Wi-Fi 6, 5G MultiLink

Processor

Qualcomm® Snapdragon™ 865 5G Mobile Platform, up to 2.84GHz clock speed

Storage

LPDDR5 + UFS 3.0

Cooling System

LiquidCool 2.0 – Vapor Chamber + multi-layer graphite + graphene with up to 10.5°C CPU temperature reduction2

Rear Camera

108MP main lens with 1/1.33” sensor, 8P, 1.6μm 4-in-1 Super Pixels with OIS
20MP ultra wide-angle lens, 117° FOV
12MP telephoto portrait lens with dual PD
8MP telephoto lens with 10x hybrid zoom and OIS

108MP main lens with 1/1.33” sensor, 7P, 1.6μm 4-in-1 Super Pixel with OIS
13MP ultra wide-angle lens, 123° FOV
2MP depth sensor lens, 1.75μm
2MP macro lens

Front Camera

20MP discrete in-display camera

Connection

Multifunctional NFC, IR blaster

Security

Ultra-thin in-screen fingerprint sensor

Battery & Charging1

4,500mAh (typ) high-capacity battery
50W wired fast charge (45 mins to 100%2)
30W wireless fast charge
Reverse wireless charging
65W in-box charger

4,780mAh (typ) high-capacity battery
30W wired fast charge (56 mins to 100%2)
30W wireless fast charge
Reverse wireless charging
30W in-box charger

Audio

Dual 1216 linear speakers, symmetrical speakers system
1.2cc sound chamber
Hi-Res Audio certification

Dual 1216 linear speakers, symmetrical speakers system
1.0cc sound chamber
Hi-Res Audio certification

Motor

X-axis linear vibration motor

System

MIUI 11 based on Android 10

Storage Variants

8GB+256GB

8GB+128GB
8GB+256GB

 

Mi 10 Pro is available in two colors, Alpine White and Solstice Grey, in 8GB+256GB at €999.
Meanwhile, Mi 10 has two variants 8GB+128GB and 8GB+256GB, in Twilight Grey and Coral Green, starting at €799 and €899 respectively.

***

Introducing 5G to everyone – the brand-new Mi 10 Lite 5G 

In an effort to make the endless possibilities of 5G accessible to every user, Xiaomi unveiled an additional member to the Mi 10 family during today’s launch – Mi 10 Lite 5G.

Inheriting the flagship screen and camera offerings from the Mi 10 series, Mi 10 Lite 5G features a 48MP AI quad-camera setting and a 6.57’’ AMOLED TrueColor display with optimized color accuracy. Paired with incredible photography and videography features, such as Night mode 2.0, AI Dynamic Skyscaping, and Vlog mode, Mi 10 Lite 5G allows users to create stunning static and video content with top-notch visual performance.

Featuring a Qualcomm®️ Snapdragon™ 765G and an integrated X52 modem, Mi 10 Lite 5G offers blazing 5G connectivity to power even the most hyper-connected lifestyle. With its Kryo™ 475 chip processor, stellar RAM and storage combo, LPDDR4X and UFS 2.1, Mi 10 Lite 5G ensures a powerful computing performance and efficient operating system.

Mi 10 Lite 5G packs a 4,160mAh large battery and up to 20W fast charge for all-day use, as well as QC3.5 and FFC support.

Mi 10 Lite 5G will be available for purchase starting at €349 in May.

***

Advanced technology sets new ecosystem devices apart: Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV, Mi Air Purifier 3H and Mi True Wireless Earphones 2

Mi AIoT Router AX3600: Leading the next generation of network speed, Mi AIoT Router AX3600 is Xiaomi’s first Wi-Fi 6 enabled router, offering the latest wireless connectivity standards. It sports a dedicated AIoT antenna and Wi-Fi chip, allowing for automatic discovery of IOT devices and easy pairing with one-click configuration. It also supports connecting up to 248 devices simultaneously. Mi AIoT Router AX3600 will be available soon for €119.99.

Mi AIoT Router AC2350: Mi AIoT Router AC2350 is the Wi-Fi 5 variant of Mi AIoT Router AX3600 and supports up to 128 devices. Featuring Wi-Fi speed up to 2183Mbps, the device’s seven external power amplifiers ensures great coverage and stable connection. Mi AIoT Router AX2350 will be available soon for €49.99.

Aside from the two routers, Xiaomi also introduced an array of ecosystem products armed with advanced technology that sets them apart from other products on the market. These offerings include:

Mi TV 4S 65’’: Boasting a truly cinematic experience, Mi TV 4S 65’’ offers best-in-class picture quality with 4K and HDR10+, along with superior sound quality via DTS-HD and Dolby Audio support. Featuring a variety of content providers including Netflix, YouTube, Prime Video, and more, viewers will enjoy an extensive library of entertainment options. Additional apps can be downloaded from the Google Play Store for even more content options, and users can take advantage of convenient features such as Chromecast and Google Assistant.

Priced at €549, Mi TV 4S 65’’ will be available for purchase this June at Authorized Mi Stores.

Mi Air Purifier 3H:  Featuring a significantly improved purification performance, the newly released Mi Air Purifier 3H offers an upgraded CADR of 380m2 which efficiently covers up to 45m2 of space. It also sports a true HEPA filter that eliminates 99.97% of micro-particles and an OLED touch display that shows real-time air quality and allows users to manually adjust settings. Mi Air Purifier 3H can also be controlled via the Mi Home App and is compatible with Google Assistant and Amazon Alexa.

Mi Air Purifier 3H will be available soon, starting at €179.99.

Mi True Wireless Earphones 2: The brand new Mi True Wireless Earphones 2 offer a premium sound experience with amplified bass and noise cancellation technology (ENC). Boasting Bluetooth 5.0, the new and improved earphones allow for a faster and more stabilized signal transmission. Users will enjoy the simplified experience with a pop-up pairing function3, automatic detection for device in/off ear status, and a quick double-tap function to access music or voice assistant.

Mi True Wireless Earphones 2 will be available starting at €79.99.

Product availability may vary between markets. For more details, visit www.mi.com.

For product images, visit: Mi 10 Series, Mi AIoT Router, Mi TV 4S 65″, Mi Air Purifier 3H, Mi True Wireless Earphones 2

1 Wired and wireless charging compatibility and actual charging speed may vary depending on the charger.
2 Data sourced from Xiaomi labs.
3 Only specific Xiaomi smartphone models on up-to-date MIUI versions support this feature. Additional device support will be available via OTA.

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
Android, YouTube, Google Play and other related marks are trademarks of Google LLC.

Xiaomi Introduces the Most Accessible Snapdragon 865 Smartphones – Redmi K30 Pro and Redmi K30 Pro Zoom Edition

Starting from RMB 2,999, the devices feature astonishing performance with UFS 3.1 and true full-screen display with pop-up camera.

Beijing, CHINA, March 24, 2020 – Global technology leader Xiaomi today unveiled its latest additions to the Redmi K30 line – the Redmi K30 Pro and Redmi K30 Pro Zoom Edition. The new Redmi flagship smartphones introduce an array of new and powerful configurations, which include the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1. The new lineup aims to better your viewing and photo-taking experience with the Samsung AMOLED full-screen display with a pop-up camera and a rear camera setup with up to 3x optical zoom and dual optical image stabilization (OIS).

Along with the new smartphones, two brand new Redmi ecosystem products were also announced – Redmi AI Speaker Play and Redmi Smart TV Max 98”. Both of these devices offer revolutionary viewing experiences with exceptional displays, with XiaoAi AI assistant support in the connected smart home era.

A performance beast featuring Snapdragon™ 865 and industry-leading storage combo

The new Redmi K30 Pro packs a whole bunch of performance upgrades, which includes the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1 flash storage while retaining all of the flagship features from the Redmi K30 line. 

Featuring the flagship Qualcomm® Snapdragon™ 865 processor, Redmi K30 Pro boasts a 20% performance boost compared to its predecessor. Built on the newest ARM Cortex-A77 microarchitecture and with the 7nm process, it ensures that the CPU operates on high power efficiency, regardless of the core size. 

To ensure that it delivers an uncompromised experience, it comes paired with the top-of-the-line LPDDR5 and the latest UFS 3.1 flash storage. It continues to push the limits by supporting Turbo Write technology, bringing the sequential write speed to a maximum 777MB/s. With this, users can now effortlessly copy, compress, and download files at lightning speed. The LPDDR5 achieves a maximum pin speed of 5,500Mbps, while maintaining a lower power consumption compared to the previous generation.

Redmi K30 Pro is made for the gaming enthusiasts in mind, with a massive 3,435mm² vapor chamber (VC) cooling system, a large multi-layer graphite, and 9 built-in temperature sensors. It intelligently predicts and controls its internal temperature, ensuring sustained peak performance even when you are playing games for long hours. 

A true, immersive display with pop-up selfie camera

Redmi K30 Pro is made to impress with its ultimate full-screen experience. It features a pop-up selfie camera and ultra-slim bezels to achieve an incredible 92.7% screen-to-body ratio. The pop-up selfie camera pops up almost with no lag time – in mere 0.58 seconds – allowing users to switch between the front and rear camera effortlessly.

While it is equipped with an AMOLED full-screen display and a high 5,000,000:1 contrast ratio with 1200-nit peak brightness, it also has built-in light sensors on both the front and rear to precisely detect ambient light conditions. It then calibrates the screen brightness to ensure a comfortable viewing experience, even in backlit situations. 

The display is also certified by German’s TÜV Rheinland, guaranteeing eye comfort even after prolonged use. 

An amazing camera experience with 3x optical zoom and dual OIS

Redmi K30 Pro takes on a symmetrical quad camera setup, with the main camera using the 1/1.7-inch large Sony IMX686 sensor, allowing a direct output of 9248 x 6944 high-resolution images. 

Redmi K30 Pro Zoom Edition is the first Redmi phone to adopt a 3x optical zoom lens and allows up to 30x digital zoom. The 64MP ultra high-resolution main camera and 3x telephoto lens are both equipped with 4-axis optical image stabilization (OIS), dramatically improving the quality of your photos, especially under low-light conditions. 

Redmi K30 Pro also sports a special macro camera lens – and at present – the only telephoto macro lens in the market. This 5MP telephoto macro lens boasts a 50mm focal length that is comparable to macro lenses found in ordinary cameras and offers 2x magnification macro photography, making it the only “true macro” lens currently available in the smartphone industry.

A complete flagship smartphone experience with the most beloved features

Redmi K30 Pro is designed without the bells and whistles while offering a true, flagship user experience. Despite the complex pop-up camera structure and the “sandwich” motherboard, the sound quality has not been compromised with a 1216 linear speaker.

Made with gaming enthusiasts in mind, the Redmi K30 Pro comes with the 3.5mm headphone jack with High-Res Audio certification. It has also passed stringent tests certifying its gaming core gaming capabilities.

The Redmi flagship also includes all of the fan favorites – the linear motor, infrared remote control, and a subtle notification light feature. 

Starting from March 27, Redmi K30 Pro will be available for purchase in three variants: 6GB+128GB, 8GB+128GB, and 8GB+256GB, priced at RMB 2,999, RMB 3,399 and RMB 3,699 respectively.

Redmi K30 Pro Zoom Edition that features a 3x optical zoom and dual OIS will be available in two variants: 8GB+128GB and 8GB+235GB at RMB 3,799 and RMB 3,999 respectively. 

Redmi K30 Pro and Redmi K30 Pro Zoom Edition Quick Specs:

 

Redmi K30 Pro Redmi K30 Pro Zoom Edition

Screen

6.67” Full-screen AMOLED display
20:9 2400×1080 FHD+
60Hz refresh rate, 180Hz touch sampling rate
5000000:1 contrast ratio
1200nit max brightness
DCI-P3 and HDR10+ support
360° Triple ambient light sensor
Corning® Gorilla® Glass 5
TÜV Rheinland Low Blue Light Certification

Body

Skyline Blue, Lunar White, Space Grey AG, Interstellar Purple AG
Corning® Gorilla® Glass 5, IP53

Dimension

163.3mm x 75.4mm x 8.9mm, 218g

Bands

SA+NSA dual mode 5G
Support n1/n3/n41/n78/n79
Support Wi-Fi 6 and MultiLink Technology

Performance

Qualcomm® Snapdragon™ 865 clocked at 2.84GHz
TÜV Rheinland low blue light certification

Storage

LPDDR5 + UFS 3.1
LPDDR4x + UFS 3.0 on 6GB+128GB variant

Heat dissipation

Vapor Chamber + Multiple-layer graphite + Graphene

Rear camera

64MP Sony IMX686
13MP ultra-wide sensor, 123°FOV
5MP macro sensor, AF3-10cm
2MP depth sensor, 1.75μm

64MP Sony IMX686 with OIS support
13MP ultra-wide sensor, 123°FOV
8MP telephoto sensor, 30x digital zoom
with OIS support
2MP depth sensor, 1.75μm

Front camera

20MP pop-up camera

Connectivity

Multi-functional NFC
IR blaster

Unlock

Ultra-thin in-screen optical fingerprint sensor

Charging

4700mAh battery 33W fast charge 63min to 100%
33W in-box charger

Audio

1216 Linear speaker
3.5mm Headphone jack
Hi-Res Audio certification

Motor

Z-axis linear haptic motor

System

MIUI 11 based on Android 10

Storage variants     6GB+128GB
    8GB+128GB
   8GB+256GB

8GB+128GB
8GB+235GB

 

Redmi Smart Display 8”: Kick-starting a new smart screen era

The newly released Redmi Smart Display 8’’ features a massive 8-inch high-resolution screen with a 178° ultra-wide viewing angle, ensuring comfortable use of the device in every way. Also equipped with a built-in camera and the third-generation XiaoAi AI assistant, Redmi Smart Display 8’’ can serve as a hub to IoT products, allowing users to easily control their smart home devices such as security camera and smart doorbell through the giant touchscreen, voice command, or even hand gestures. Redmi Smart Display 8’’ also comes with a built-in Bluetooth Mesh gateway to connect Bluetooth-equipped devices in one simple click.   

Priced at RMB 349, Redmi Smart Display 8’’ will be available for crowdfunding on Xiaomi official channels in Mainland China from March 27.

Redmi Smart TV Max 98”: Bringing home the big screen experience 

Introducing a truly immersive home cinema experience, Redmi released a brand-new TV variant with a gigantic 98-inch display that exceeds the size of a single bed. Comes with a 4K high-resolution display, and up to 85% NTSC color spectrum, Redmi Smart TV Max 98’’ delivers unparalleled visual performance in the most precise way. It also leverages the local dimming technology to achieve a 140000:1 high contrast ratio, and the MEMC technology to ensure smooth and clear motion picture playback. 

Enabled with XiaoAi AI assistant, users can easily search movies and even control IoT devices through Redmi Smart TV Max 98” using voice command. The device also sports Xiaomi’s own PatchWall system which provides personalized content by learning users’ habits through AI technology. 

Priced at RMB 19,999, Redmi Smart TV Max 98” will be available for purchase from all official Xiaomi channels in Mainland China from April 6.

For product images, please refer to Redmi K30 Pro, Redmi Smart Display 8’’, Redmi Smart TV Max 98’’.

Introducing Redmi Note 9S: Power to win

Beijing, CHINA, March 23, 2020 – Global technology leader Xiaomi today announced Redmi Note 9S – a new mid-range performance champion. Delivering on the five star experience Redmi Note users have come to expect, the new device features a powerful processor, striking, symmetrical design, outstanding quad camera setup, and long-lasting battery. 

Xiaomi also introduced two ecosystem products, Mi Handheld Vacuum Cleaner 1C – a powerful cordless home-cleaning assistant, and Mi Smart Compact Projector – a home entertainment device that offers a truly immersive viewing experience.

Performance reigns supreme with a powerful chipset and high-magnitude battery  

Equipped with the powerful Qualcomm® Snapdragon™ 720G chipset, which consists of an octa-core CPU with a 2.3GHz maximum clock speed, Adreno™ 618 GPU and 8nm process technology. Redmi Note 9S offers an unparalleled user experience through its advanced AI technology, and power-efficiency improvements. 

As the first smartphone in the Redmi Note lineup to feature a Z-axis linear vibration motor, it enables faster acceleration which results in better haptic feedback compared to traditional motors.

Its 5020mAh high-capacity battery keeps users fully powered throughout the day, even during heavy usage. When it’s time to recharge, the device offers 18W fast charging and comes with a 22.5W in-box charger.  

Premium quality legacy continues with sleek design and dazzling display

Touting an all-new, notch-free design, Redmi Note 9S sports a unique square-shaped camera layout and side-mounted fingerprint sensor that doubles as a power button for fast, convenient unlocking. Featuring a 6.67” FHD+ DotDisplay with Redmi Note’s first-ever in-display front camera, the device’s premium, symmetrical design boasts an impressive 91% screen-to-body ratio for a more immersive experience. The display also offers TÜV Rheinland low blue light certification to ensure long-lasting eye comfort. Meanwhile, the device is available in three captivating colors to appease any consumer, including Interstellar Grey, Aurora Blue and Glacier White.

Redmi Note 9S advances Redmi Note’s legacy of developing high-quality phones that are sure to satisfy with its splash-proof nano coating and Corning® Gorilla® Glass 5 on the front and back.

Photography and videography shine through with an innovative quad camera setup

Redmi Note 9S features an impressive quad camera setup on the back with a 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens lets users capture large group images with ease, while its 5MP macro lens and 2MP depth sensor round out the setup to capture beautiful images, every time. On the front, Redmi Note 9S sports a 16MP lens for its in-display selfie camera, minimizing front screen bezels without compromising camera quality. 

Prices and availability

Redmi Note 9S will be available first in Southeast Asian markets including Malaysia, Singapore, Vietnam and Thailand, while its availability and price information in other markets will be announced accordingly.

Malaysia:

Starting from March 27, Redmi Note 9S will be available in Malaysia, first via Lazada. The 4GB+64GB version will be retailed at RM 799, whereas the 6GB+128GB version at RM 899.

In conjunction with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price of RM 699 through a flash sales deal.

Singapore:

On March 27, Redmi Note 9S will be available in Singapore, first via Lazada. The 4GB+64GB version will be retailed at SGD 299 whereas the 6GB+128GB version at SGD 349.

Along with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price at SGD 249 during a flash sales deal.

Vietnam: 

The device will be available through Mobile World and Lazada starting from March 27, at 5,490,000 VND for 4GB+64GB, and 5,990,000 VND for 6GB+128GB.

On March 27, during Lazada Birthday campaign, Xiaomi will be having one day of flash sale, at 4,990,000 VND for 4GB+64GB. Meanwhile, Mobile World will start a pre-order offer at 5,490,000 VND, plus a 6 months screen repair warranty, and a 0% installment for 6GB + 64GB version from March 27 to April 2.

Thailand:

On its first sales on March 27 during Lazada Birthday campaign, Redmi Note 9S, 4GB + 64GB, will be priced at 5,999 Baht with a free Mi Smart Band 4 (1,299 Baht), a drop from 6,499 Baht.

The 6GB+128GB version will be priced at 7,999 Baht with its first sales during Mi Fan Festival on April 7, through online and offline channels including COM7, TG FONE, JAYMART, and Authorized Mi Stores.

Mi Handheld Vacuum Cleaner 1C

Mi Handheld Vacuum Cleaner 1C offers an effortless cleaning experience with a portable and cord-free design.

This new device retains the powerful DC brushless motor that can spin up to 100,000 rpm from its predecessor, but with an upgraded maximum suction power of 120AW.

An intricate 5-step filtration system includes an advanced multi-cyclone separation system and a H12-class HEPA filter, enables Mi Handheld Vacuum Cleaner 1C to capture 99.97% of dust particles as small as 0.3 microns in size while ensuring only clean air is released.

With a battery that lasts up to 60 mins under eco mode, Mi Handheld Vacuum Cleaner 1C also comes with four versatile brushes adapted for different cleaning scenarios, allowing users to clean tight crevices, delicate surfaces, and fabric-covered furniture.

Mi Smart Compact Projector

The all-new Mi Smart Compact Projector offers a truly impressive home theatre experience with its 1080P FHD video quality that retains true color, and two built-in speakers that support Dolby and DTS decoding.

Featuring a throw ratio of 1.2:1,  Mi Smart Compact Projector provides an adjustable projecting screen size from 60 to 120 inches, which will turn your living room into an immersive environment for movies, concerts, games and more.

Powered by Android TV 9.0, users can download their favorite apps and content through Google Play, as well as fully enjoy functionality such as Google Assistant and Chromecast.

More product images available from: Redmi Note 9S, Mi Handheld Vacuum Cleaner 1C, Mi Smart Compact Projector.

 

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. 

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

 

Xiaomi Reports Zero COVID-19 Infection at Wuhan Office and 80% Work Resumption Rate of Supply Chain

Increasing donations around the world

Roll-out strategy of 5G smartphones in 2020 remains unchanged

Beijing, March 19, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810) reported its measures to combat the COVID-19 outbreak at an online meeting in China.

Wang Xiang, President of Xiaomi, said the Group took immediate action to set up a prevention and control team after the first case of human-to-human transmission was confirmed. The Group also introduced a series of initiatives to combat the spread of coronavirus, provided assistance to the needy, maintained normal business operation and resumed production. In addition, the roll-out strategy of 5G smartphones this year remains unchanged.

Pep talks attached to the cargo of Xiaomi’s donated medical supplies to Italy.

None of the 2,000 staff members in Wuhan infected

Xiaomi has established a comprehensive mechanism for epidemic prevention and control, ensuring zero infection among its 2,000 employees in its Wuhan office as of today. The Group has provided all necessary materials, and financial and legal assistance to its supply chain companies. As of today, an 80% work resumption rate of supply chain has been achieved, ensuring the launch of Redmi K30 Pro to go smoothly on March 24 as scheduled.

President of Xiaomi, Wang Xiang said, “At the beginning of the outbreak, the whole industry turned still and quiet. Now, we all hope something positive can come out of this difficult time, which is why we decided to hold the product launch in February and show our determination to resume working. We believe the halt in production has affected results in the first quarter, as smartphones are essential devices, but the trend of a phone switch brought by 5G development is unstoppable. When the COVID-19 epidemic is contained, there will be a surge in demand for our products. We have not changed our 5G product launch strategy, and we expect at least 10 new 5G smartphone models to hit the market this year.”

Body temperature taken upon entering Xiaomi Campus in Beijing.

While maintaining the launch schedule of its products, Xiaomi has also provided necessary supplies to assist the work resumption of its supply chain, including masks, protective suits, thermometers and disinfectants to factories. It also sought the consent of local authorities on an earlier work resumption schedule. In addition, Xiaomi has provided cash incentive and financial assistance to help relieve the cash flow faced by its factories, as well as accelerate the recovery of production lines and capacities.

Donating supplies to counter the pandemic

Xiaomi has also taken proactive measures to make a massive donation of medical supplies to some affected areas around the world. In China, Xiaomi has donated a batch of supplies including Xiaomi Mi Pads, thermometers, smart washing machines to hospitals based in Hubei Province, and has made cash donations to various charity funds and organizations. Leveraging on its logistics edge, the first batch of materials successfully arrived in Wuhan on Chinese New Year’s Day (January 25).

During the past two weeks, Xiaomi has also provided donations to some European countries to curb a shortage in the countries’ health materials. The first batch of several tens of thousands of FFP3 face masks to the Italian government have been delivered and distributed to the severely affected Veneto Region. Donations of medical supplies to France and Spain also came in a followup.

On March 16, a batch of anti-epidemic materials, organized by Xiaomi and Wuhan University, arrived in South Korea, including 200,000 surgical masks, 100,000 N95 standard masks, 10,000 protective suits, and 10,000 protective masks.

Mi Homes and Authorized Mi Stores across Mainland China have reopened doors to business.

Prioritizing safety and wellbeing of employees

Xiaomi has also taken multiple steps to combat the spread of the epidemic in all Mi Stores. As of March 19, more than 1,800 Mi Home and Authorized Mi Stores in Mainland China had reopened.

To ensure sufficient protection for frontline staff, Xiaomi has delivered a total of 234,000 face masks, 1,277 bottles of disinfectant, 7,402 bottles of instant hand sanitizer, 1,366 boxes of disposable gloves, 2,121 packages of disinfectant cotton and 1,270 thermometers to our stores so far.

Xiaomi has also paid close attention to its foreign employees and staff based in overseas offices. The Group immediately implemented measures to guarantee their health and safety, including a travel control, a self-quarantine policy and the provision of protective materials.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Global debut of Redmi Note 9 Pro Max and Redmi Note 9 Pro in India

Bengaluru, INDIA, 12 March 2020 – Xiaomi, India’s number one smartphone and smart TV brand, today announced the ninth generation of their Redmi Note series smartphones first in India. With an aim to fuel technological development and adoption locally, Redmi Note 9 Pro series brings support for ISRO’s indigenously developed navigation system, NavIC.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, said “Redmi Note series has been the torch bearer of innovation for everyone. Redmi Note 8 series set new benchmarks continuing the Redmi Note legacy and evolved as one of the most sought after series. In 2019, Redmi Note 8 Pro became India’s No. 1 Quad Camera smartphone and Redmi Note 8 went on to become the No. 1 Android smartphone globally.* “

He added, “We are especially excited about Redmi Note 9 Pro Max as we push the boundaries of innovation across hardware and software in its segment. We are especially proud of our deep partnership with ISRO which allows us to bring India’s first navigation system, NavIC, to our Mi fans and consumers. Redmi Note 9 Pro series is built for true Mi Fans and we hope they would appreciate this perfect amalgamation of Aura design, Pro Cameras and Max Performance as we continue to bring the best specs with highest quality at honest pricing.“

Redmi Note 9 Pro Max – Pro Cameras. Max Performance.

Xiaomi India’s best selling series Redmi Note introduces a Pro Max variant for the first time, pushing boundaries of technological innovation in the segment.

Aura Balance Design

Aura Design, which was introduced with the Redmi Note 7 series sees a paradigm shift with the Redmi Note 9 Pro Max. It features the improved ‘Aura Balance’ design. The 16.9cm(6.67) FHD+ DotDisplay with a 20:9 Cinematic Screen brings an immersive experience and the in-display camera on the front eliminates the notch making it Redmi’s largest ever display on a smartphone.

The rear features a quad camera setup that sits snugly on the glass back and the square design enables consistent field-of-view across all the lenses enabling lesser shift in focus while switching lenses.

To further enhance user experience, Redmi Note 9 Pro Max also features the Z-axis linear vibration motor, becoming one of the only devices in the segment to feature it. Z-axis linear motor enables flagship-like haptic experience, with over 150 custom vibration patterns across the UI.

Performance

Powering the new Redmi Note 9 Pro Max is the performance focussed Qualcomm® Snapdragon™ 720G, an 8nm chipset featuring a custom Kryo architecture. It is powered by 8 Kryo™ 465 cores (2 x Gold – Cortex A76 clocked at 2.3 GHz + 6 x Silver – Cortex A55 clocked at 1.8 GHz), coupled with the Adreno 618 GPU clocked at 750MHz along with Snapdragon™ Elite Gaming. To further enhance gaming and performance, the device features 2×2 MIMO WiFi, enabling upto 2X throughput, better latency, coverage and call clarity.

Xiaomi’s deep partnership with ISRO and Qualcomm Technologies has resulted in a leap with navigational tech bringing NavIC integration with the support of Qualcomm® Snapdragon™ 720G. NavIC is ISRO’s indigenous navigation system, which allows lesser TTF (Time To Fix) and better accuracy across India and 1500km around the Indian subcontinent.

Redmi Note 9 Pro Max features a massive 5020mAh battery while maintaining a slim profile. Redmi Note 9 Pro Max comes with a 33W fast charger in the box.

Camera: Better Quality, More Creativity

Redmi Note 9 Pro Max features a quad camera setup consisting of 64MP Samsung ISOCELL Bright GW1 sensor, an 8MP ultra-wide sensor with a 119° field of view, industry leading 5MP macro sensor and a 2MP depth sensor. The front is adorned by a large 32MP sensor enabling high quality photography, videography and AI Face Unlock.

Redmi Note series has always sought to challenge the status quo with its camera performance and with the new Redmi Note 9 Pro Max, camera software has further improved by leaps and bounds. Users can now shoot selfies in dark environments thanks to the front camera night mode for the first time in a Redmi smartphone.

To enable creativity and content creators, Redmi Note 9 Pro Max features tools for videography like Super Stabilisation on the rear camera, on both the main and the wide angle sensors. Super Stabilisation enables users to shoot videos with a higher level of stability as compared to EIS. Users can shoot in movie mode which allows for a 21:9 frame in their videos. The 5MP macro sensor enables video recording at 1080p, which is rare in the segment. Kaleidoscope, slow motion video on both the rear and front camera enable users to create engaging content. LOG mode, histogram, focus peaking, exposure peaking on the pro mode allows content creators to go beyond casual video making.

Redmi Note 9 Pro – The Performance Beast.

Redmi Note 9 Pro carries forward the legacy of the Redmi Note series, bringing cutting-edge performance and refined camera experience to the segment. It is the most competitive smartphone in its price segment featuring the latest Qualcomm® Snapdragon™ 720G.

The 8nm Process Technology enables it to run 1 – 1.5° cooler for sustained peak performance than many other 12nm chipsets. Like the Redmi Note 9 Pro Max, it also brings support for NavIC.

Redmi Note 9 Pro’s 48MP Samsung ISOCELL Bright GM2 sensor builds upon its predecessor to bring true 48MP photography by bringing features like Smart ISO, enabling better results in the toughest of lighting conditions. The 48MP sensor is coupled with an 8MP ultra-wide angle lens, a 2MP depth sensor and a 5MP macro sensor that lets you go as close as 2cm to the subject and support for 1080p macro video. For selfie lovers, there’s a 16MP sensor in the front.

It features the Aura Balance Design which brings Immersive Experience, Impeccable Craftsmanship and Functional Design to Redmi Note 9 Pro. With the side-mounted fingerprint scanner that sits flush on the matt-finish midframe, Redmi Note 9 Pro facilitates a natural approach to unlocking.

Quality

With the highest focus on quality, Redmi Note 9 Pro series feature triple Corning® Gorilla® Glass 5, on the front, rear and on the rear camera lenses. It is Protected by P2i, splash proof nano-coating technology which protects them from accidental spills, while the reinforced corners provide better resilience to accidental falls.

Event images here.

Redmi Note 9 Pro Max and Redmi Note 9 Pro: Quick Specs

Redmi Note 9 Pro Max Redmi Note 9 Pro
16.9cm (6.67) FHD+ DotDisplay

20:9 Cinematic Screen

Octa-core Qualcomm® Snapdragon™ 720G clocked at 2.3GHz

Adreno 618 with Snapdragon™ Elite Gaming

8nm Process Technology

2×2 MIMO WiFi
Z-Axis Linear Vibration Motor

6GB/64GB, 6GB/128GB, 8GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

4GB/64GB, 6GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

NavIC support

Better accuracy

Lesser TTF (Time To Fix)

64MP Quad camera array

PDAF and Super Stabilization

64MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

48MP Quad camera array

PDAF and Super Stabilization

48MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

32MP in-display selfie camera 16MP in-display selfie camera
5020mAh battery

Type-C

33W charger in-box

5020mAh battery

Type-C

18W charger in-box

MIUI 11 based on Android 10
Triple Corning® Gorilla® Glass 5 – front, back and rear camera
Side-mounted fingerprint scannerP2i hydrophobic nano-coating

Reinforced corners

Dual pyrolytic sheet

380V surge protection on the in-box charger

IR blaster

Interstellar Black, Aurora Blue, Glacier White
165.7mm x 76.68mm x 8.8mm209g

 

Availability

Redmi Note 9 Pro Max will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White in 6GB + 64GB, 6GB + 128GB and 8GB + 128GB storage variants for INR 14,999, INR 16,999 and INR 18,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 25th March.

Redmi Note 9 Pro will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White 4GB + 64GB and 6GB + 128GB storage variants for INR 12,999 and INR 15,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 17th March.

Both the devices will be available across all offline partner stores soon.

 

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone brand since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

*Redmi Note 8 Pro is India’s #1 Quad Camera smartphone as per IDC Worldwide Quarterly Mobile Phone Tracker, 4Q 2019
*Redmi Note 8 is #1 Android smartphone globally as per Canalys Estimates (sell-in), February 2020