[News] Xiaomi launches Mi 8 Lite and Mi 8 Pro

Mi 8 Lite inherits the powerful photography and gaming experience from Mi 8, and Mi 8 Pro takes it up a notch with in-display fingerprint technology.

CHENGDU, China, 19 September 2018—Global technology leader Xiaomi today unveiled Mi 8 Lite and Mi 8 Pro, giving users more ways to enjoy the best features from the Mi 8 series.

With a 24MP Sony IMX576 sensor on the front, and powered by the Qualcomm® SnapdragonTM 660 AIE SoC with state-of-the-art gaming enhancements, Mi 8 Lite is perfect for those seeking both a powerful photography and gaming experience on their smartphones. Meanwhile, Mi 8 Pro elevates the experience of Mi 8 with the addition of pressure-sensitive in-display fingerprint technology. Inspired by the works of famous French impressionist Claude Monet, whose paintings are renowned for bringing out the effect of light on natural colors, Mi 8 Lite and Mi 8 Pro feature a new glass finishing that has a mirror-like gradient finish.

Mi 8 Lite for an amazing photography and gaming experience

With 24 megapixels, the front-facing Sony IMX576 sensor on Mi 8 Lite is able to capture more details than ever before. In low light conditions, the sensor uses Super Pixel technology to combine the information of four pixels into one large pixel, resulting in improved clarity especially in indoor scenarios. As with Mi 8, the rear AI dual camera uses the Sony IMX363 as its main sensor, which comes with 1.4µm large pixels for images with less noise, along with Dual Pixel Autofocus to dramatically improve focusing speeds so you won’t miss your shot.

The high-performance camera hardware is paired with Xiaomi’s advanced AI features, including a new option that applies retouches to your eyebrows, pupils, chin and lips to achieve a nude makeup look. Meanwhile, the Mi 8 Lite display can light up in different colors to suit different scenarios when taking selfies, intelligently illuminating the face with the right color temperature for great-looking selfies.

Mi 8 Lite is powered by the Qualcomm® SnapdragonTM 660 SoC with the powerful Qualcomm® Artificial Intelligence Engine (AIE). It is the first 660-powered device capable of running the Chinese version of Arena of Valor with Vulkan API support, giving it a massive boost in graphics and performance. This is the result of cooperation between Xiaomi and Tencent Games on game optimization after the two sides launched a research lab in July 2018. In addition, Xiaomi also worked with Epic Games to improve the performance, graphics and power efficiency of games based on the Unreal Engine. Mi 8 Lite also adopts Xiaomi’s new Mi Sound feature with an upgraded DSP (digital signal processing) algorithm for all-around audio improvement.

Mi 8 Lite will hit shelves across the Chinese Mainland on 25 September in Aurora Blue, Sunset Gold and Midnight Black, in three versions: 4GB+64GB for RMB 1399, 6GB+64GB for RMB 1699 and 6GB+128GB for RMB 1999.

Mi 8 Pro adds futuristic pressure-sensitive in-display fingerprint unlock

On top of the flagship Mi 8 features, Mi 8 Pro takes it one step further with a pressure-sensitive in-display fingerprint sensor. Unlike other in-display fingerprint technologies that waste energy by constantly pinging the screen to see if a finger is present, the dedicated pressure sensor only activates the unlocking process once you place your finger on the screen, which is faster and more power-efficient. Mi 8 Pro will also have a Transparent Titanium version with the same transparent design as Mi 8 Explorer Edition.


Mi 8 Pro, available in Sunset Gold, Black and Transparent Titanium, will be on sale starting 21 September in two versions: 6GB+128GB for RMB 3199 and 8GB+128GB for RMB 3599.

MIUI 10 Global Stable ROM comes!

MIUI 10 Global Stable ROM comes! The first batch devices are shown below. Check out now!
PS: the OTA update will be released successively and it will cover all by 20th Sep.

 

MIUI 10: Designed for Full Screen Experience MIUI 10 is a breath of fresh air, uplifting the user experience with its upgrades in design, speed, AI and sound.

Responsive and fast

The 14 system optimisations make MIUI 10 even faster. Two more critical system optimisations have been added, namely Lock-free critical path and Codependent prioritizing, which improves the overall responsiveness of MIUI 10 by 10 percent.

Ergonomics at its best

With a series of easy-to-use full screen hand gestures without the virtual buttons, along with new features such as more content in the tiled taskbar and improved swiping gestures (up and down for switching tasks, sideways to end current task), users will be delighted at the increase in their multitasking efficiency.

Users will seamlessly be able to switch to Full screen gestures. Besides, MIUI 10 will provide a much more productive experience with a completely redesigned recent apps menu showing up to 5 apps in one screen.

Single-lens portrait photos

Users of MIUI 10-supported Xiaomi smartphones with single cameras will be delighted to know that MIUI 10 will bring its popular AI Portrait photos to these devices, which means users will be able to take portrait shots without having a dual-lens camera.

In a nutshell, portrait photos will be possible on both, single- and dual-rear camera phones running MIUI 10.

Rediscover the sounds of nature 

MIUI 10 brings with it a completely new system of sounds. From notifications, to audio feedback and ambient sounds from an app like the timer — MIUI 10 aims to deliver more signal than noise. MIUI is also designed in a way that will reduce the aural clutter.

[News] Xiaomi and NTT DOCOMO Sign a Cellular Wireless Patent License Agreement

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Xiaomi Indonesia debuts its first smart TV Mi TV 4A 32″, launches Redmi 6 and 6A

JAKARTA, Indonesia, 4 September 2018—Global technology leader Xiaomi marks a significant milestone in Indonesia today with the launch of its first smart TV in Indonesia, the Mi TV 4A 32″, alongside two new smartphones Redmi 6 and Redmi 6A. The incredibly accessible Redmi 6 and Redmi 6A are available in Indonesia starting from IDR 1.999.000 and IDR 1.249.000 respectively. Redmi 6 features the latest MediaTek Helio P22 chipset, based on a 12nm process for a great balance between power and battery performance, as well as a 12MP + 5MP dual camera for beautiful photos.

Redmi 6

Redmi 6A

Mi TV 4A 32”, company’s first TV in the Indonesian market, is set to deliver  a smart TV experience to everyone with amazing quality at an honest price. Offering a sleek design with powerful hardware, as well as an incredibly user-friendly interface packed with a vast library of multimedia content, Mi TV 4A 32” raises the bar in the local TV industry.

Steven Shi, Head of Xiaomi South Pacific Region, Xiaomi Indonesia Country Manager said, “It is a very special day for us in Indonesia. We are happy to introduce three new products, with Redmi 6 and 6A carrying on the Redmi tradition of delivering high quality, amazing products at honest prices. In addition, we are also very excited to bring Mi TV 4A 32” as we believe it will truly disrupt the TV industry in Indonesia and bring a new wave of adoption for smart TVs.”

Redmi 6: fast, efficient and great for photography

The 5.45-inch Redmi 6 sports the latest MediaTek Helio P22 SoC. Its octa-core CPU is built on 12nm process and consumes about 48% less power than comparable 28nm chipsets. For beautiful photos day and night, Redmi 6 has a 12MP + 5MP dual camera setup. The main sensor has 1.25µm large pixels—the largest among popular smartphones in this price range. The 5MP front camera of Redmi 6 is supported by Xiaomi’s AI Portrait mode that renders a realistic bokeh effect with a single lens.

Redmi 6 comes in two versions: 3GB + 32GB for IDR 1.999.000 and 4GB + 64GB for IDR 2.399.000. Redmi 6 will be available during Xiaomi Lazada’s Super Brand Day event on 6 September 2018.

Redmi 6A offers great value
Redmi 6A sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Its  3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera featuring phase detection autofocus and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode. Redmi 6A is priced at IDR 1.249.000 for 2GB + 16GB, and is  exclusively available on Blibli.com on 10 September 2018. Additionally, customers can now use the “Click & Collect” feature that allows for online purchase with an offline pick up at Authorized Mi Stores.

Mi TV 4A 32”

Mi TV 4A 32” comes with Xiaomi’s own PatchWall interface specially designed for Indonesia, bringing together more than 12 different content partners, both local and global, resulting in over 700,000 hours of content, across the largest library of Video-On-Demand providers. PatchWall’s universal search makes it easy to find content, along with personalized recommendations and smart categorizations. Backed by Android TV, users will be able to install their desired apps on Google Play, watch YouTube videos and fully utilize features such as Chromecast built-in and Google Voice Search.

Featuring a 32-inch LED display with a 1366 x 768 HD panel, Mi TV 4A 32” adopts a minimalist design, with thin 12.7mm bezels and a depth of just 10.8mm at its thinnest edge. Mi TV 4A 32” produces vivid images with vibrant colours and  comes with a dual 8W stereo speaker set-up boasting DTS surround sound for an immersive cinematic experience.

Supporting its powerful performance is an Amlogic 950x quad-core SoC and a Mali-450 GPU with 1GB DDR RAM + 8GB eMMC storage. Along with this, Mi Remote is incredibly easy to use, with just 12 buttons, which is a stark contrast to traditional remotes full of buttons. Mi TV 4A 32” offers great connectivity—it has three HDMI ports, two USB 2.0 ports and an Ethernet port. Wireless options include dual-band Wi-Fi, as well as Bluetooth 4.2 to connect to various supported devices.

Mi TV 4A 32” is priced at Rp 1.999.000 and will be available with pre-orders starting on 6 September exclusively on Lazada. From 20 September onwards, Mi TV will be available online via Mi.com and Lazada, and from 29 September onwards, it will be available offline at Authorized Mi Stores.

Android, YouTube, Google Play and other related marks are trademarks of Google LLC.

Download images here: Redmi 6; Redmi 6A

Download images here: Mi TV 4A 32″

[News] Xiaomi India migrates its local data to India cloud infrastructure

BENGALURU, INDIA, 30 August 2018 — Xiaomi, India’s number one smartphone brand, today announced that it is migrating its Indian data to cloud service providers with infrastructure in India. The data migration would cover all Indian user data across Xiaomi e-commerce platform (www.mi.com/in/), Mi Community (in.c.mi.com), Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV.

Xiaomi is migrating its local data to highly secure Amazon Web Services (AWS) and Microsoft Azure infrastructure in India and all the existing data would be migrated by the end of 2018. All new Indian user data since 1 July is already being stored in local servers and all existing user data on mi.com/in/ will be fully migrated to servers in India by mid-September 2018.

Prior to this, all Indian user data used in mi.com/in/, in.c.mi.com, Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV were stored in AWS servers across Singapore and the United States.

With the migration of local user data to Indian cloud service provider infrastructure based in India, users can expect a jump in access speed.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “At Xiaomi, data privacy and security are of utmost importance to us. We are taking one more step towards user data security and privacy by bringing our cloud services to India for all local data needs. It’s something our teams have been working tirelessly on and I am glad we have been able to turn this around for our India users. With the data stored locally and encrypted end to end, users will be able to enjoy greater access speeds.”

He continued, “Xiaomi is committed to India and data protection and using cloud servers in India is another step in that direction for us. We will continue to work on this aspect and ensure a heightened user experience for all our users in India.”

Xiaomi India continues to be the market leader in India for four consecutive quarters – from Q3 2017 to Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number one smartphone player for four consecutive quarters since Q3 2017, as per IDC.

Xiaomi Corporation 2018 Reports Strong Operating Results in Second Quarter Revenue Soars 68.3%, Net Profit Reaches RMB14.633 B

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9 things you should know about Xiaomi’s new sub-brand POCO

Xiaomi has unveiled our new sub-brand POCO with the mission to deliver performance that matters. Prior to the unveil, we had a chat with Alvin Tse and Jai Mani, key members of the POCO team and spokespeople for the brand. They shared an inside look into their journey on POCO. Let’s dive deeper:

1.When did you decide to start this new brand? What is your ambition?

As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices that matter. For the first product, we got back to basics and focus entirely on speed. Not just peak performance speed, but actual, real world speed.

2.Why do you call your brand POCO? What does it mean?

POCO stands for “a little”—we believe in starting small but dreaming big. POCO sets out to deliver technologies that truly matter. This is why POCO has built a smartphone that delivers unbelievable performance, which we believe will resonate with tech enthusiasts and develop a strong following amongst them.

3.Why not just launch the POCO F1 as a new Xiaomi flagship. Why create a new brand?

POCO F1 has a different positioning from Xiaomi’s Mi devices. While Xiaomi’s Mi series consists of  all-rounded flagship smartphones that set industry standards, POCO zeroes in on perfecting one aspect that truly matters, providing a user experience that is set to get tech enthusiasts super excited,  while maintaining an extreme bang for the buck proposition.

At the same time, we are entirely open about being part of Xiaomi. You can even see on the device that it’s POCO by Xiaomi.

4.I saw on your product that POCO by Xiaomi. What does it mean?

It means that we are sharing Xiaomi’s supply chain and service infrastructure with us while we oversee the sales, marketing and product development.

With some of those sub-brands from other smartphone vendors, a slightly tweaked product can be given a name change and appear in both the parent and sub-brands’ lineups. With POCO F1, this phone is completely different and not available in the Xiaomi lineup.

But we do get resources and support from Xiaomi. We share their supply chain and service infrastructure which includes logistics, after-sales, customer support and quality testing.

5.The smartphone market has already been very saturated. Why have you decided to launch this brand now? Who are your target consumers?

POCO understands the core elements of a great smartphone experience and focuses on providing exactly that. We think this is what users want, instead of abundant features that aren’t crucial  and in fact add to costs. So POCO delivers a fluid, speedy and flagship experience at an irresistible price tag. Our devices offer the ultimate performance with no frills.

6.Why should people buy POCO instead of other already well-known products?

POCO F1 speaks for itself as soon as you look at its specs. You can draw a parallel to a Superbike — it’s all about sustained raw performance. We weren’t satisfied with just Snapdragon 845 as we want the phone to run very fast all day long so we added LiquidCool technology to achieve that. Face Unlock is all good but we also wanted it to unlock securely under low light conditions so we added IR. Our rear dual camera setup with 1.4um on primary camera comes with Dual pixel autofocus that further gives superfast autofocusing in any condition. And we insisted on giving this powerful engine a 4000mAh such that it could last a full day despite running at such high speed. You can see that we have pretty much not held back on anything that could add to its performance. And in addition, the price to spec ratio is jaw dropping!

7.Is the focus of your brand on speed?

I wouldn’t say so – the focus for us is on delivering a phone that goes back to basics and in the case of POCO F1 it’s all about speed. The focus of our devices is to get tech enthusiasts really excited while delivering an extreme bang for the buck proposition.


8.When will you launch your second product? Any specific plan you can share?

We have some exciting ideas but it’s too early to share at this stage. Give us time, we just launched POCO F1!

9.Do you think you can replicate the success of Xiaomi?

It’s not our intention to replicate the success of Xiaomi. We are focused on our own mission, delivering technologies that truly matter.

[News] Xiaomi debuts new sub-brand POCO to deliver performance that matters

POCO F1 sets a new benchmark in the smartphone industry by redefining flagship performance, while maintaining an honest pricing

NEW DELHI, INDIA, 22 August 2018—POCO, a new sub-brand from global technology leader Xiaomi, made its debut today with a mission to deliver performance that truly matters. Created by a highly-experienced team within Xiaomi, POCO seeks to redefine the smartphone experience by offering the ultimate performance with no frills.

The brand’s mission is encapsulated in its very first smartphone unveiled today, POCO F1, which offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage and a long-lasting 4000mAh battery.

Jai Mani, Head of Product, POCO Global, said: “POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.

The new powerhouse will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing. It will hit the shelves in India on 29 August starting at INR 20,999, and roll out around the world gradually.

POCO F1, Master of Speed

POCO F1 is a dream come true for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. This is thanks to the powerful Qualcomm® Snapdragon™ 845 SoC paired with the highly efficient LiquidCool Technology cooling system, enabling it to deliver sustained peak performance for extended periods. Internal testing shows that this system is 300% more effective than conventional, non-liquid cooling solutions as it allows heat from the CPU to dissipate quickly.

Moreover, POCO F1 features a 4000mAh battery that can sustain 8 hours of non-stop gaming. Coupled with up to 8GB LPDDR4x DRAM and super fast 256GB UFS 2.1 storage, POCO F1 easily achieves an AnTuTu score that exceeds 290,000.

AI dual camera and 20MP front camera for uncompromised photography

POCO F1 churns out gorgeous images with its AI dual camera consisting of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus, together delivering amazing photos even in low light and backlit scenarios.

 

 

On the front, POCO F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.

POCO F1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.

MIUI for POCO

To fully unleash the performance beast, MIUI has been deeply customized on POCO F1 for a lighter, faster, and smoother experience.

Introducing a system optimization feature called “turbocharged engine”, POCO F1 delivers faster app startups, faster gaming performance, as well as a faster swiping experience due to enhancements in the screen response and animation frame rate.

With a new POCO Launcher, POCO F1 comes with an app drawer that can automatically categorize apps, helping users finds apps easily. In India, MIUI for POCO incorporates taxi, music, and video streaming services for an even more robust user experience.

Based on Android 8.1 Oreo, MIUI for POCO also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.

Armoured Edition with DuPont™ Kevlar®

At the event, POCO F1 Armoured Edition with a back panel made of DuPont Kevlar® also made its debut. The super-tough, heat-resistant material is widely used in the aviation industry, the military, and high-end cycling. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip.

POCO F1 is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. POCO F1 will retail at INR 20,999, INR 23,999, and INR 28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively. The Armoured Edition comes in a single
8GB+256GB configuration and will retail at INR 29,999.

(Google, Android 8.1 Oreo, Android Pie are trademarks of Google LLC.)

Download product images here: POCO F1 

[News] Xiaomi India retains its smartphone market leadership in Q2 2018

Xiaomi has been the number one smartphone vendor for one year

Four out of the  five top-selling smartphones were Xiaomi smartphones in Q2 2018

NEW DELHI, INDIA, 13 August 2018 — Xiaomi today announced that it has retained its market leadership in the India, continuing to occupy the number one smartphone vendor position in Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.

Key highlights of the IDC’s latest Quarterly Smartphone Tracker, Q2 2018:

  1. Xiaomi has retained number one position  in India with 29.7% market share
  2. Xiaomi has 24% higher shipments than the second largest vendor in the country
  3. Xiaomi has been the number one smartphone vendor for four consecutive quarters since Q3 2017
  4. Xiaomi continued to be the number one smartphone vendor in the online smartphone market with 55.6% market share, for the 7th consecutive quarter
  5. Xiaomi grew by 107.6% from Q2 2017 to Q2 2018, making it the fastest growing smartphone brand in the Top 5
  6. Xiaomi had more than 56% market share in the online smartphone segment, and 33% of its overall shipments came from offline channels in 2Q18.
  7. Four out of the top five smartphones in Q2 2018 were Xiaomi smartphones — Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5, accounting for 26% of overall smartphone shipments in the country in Q2 2018
  8. Redmi 5A continued ranking as the number one selling smartphone after seven months, with more than three million units shipped in the quarter.

Overall Smartphone Shipments, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Vendor Market Share
1 Xiaomi 29.7%
2 Samsung 23.9%
3 vivo 12.6%
4 OPPO 7.6%
5 Transsion 5.0%

Online Smartphone Shipments, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Vendor Market Share
1 Xiaomi 55.6%
2 Huawei 7.8%
3 Samsung 7.3%
4 Lenovo 6.6%
5 OnePlus 3.5%

Highest Shipped Smartphone, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Market Share
1 Redmi 5A 9.82%
2 Redmi Note 5 Pro 6.22%
3 Redmi Note 5 5.22%
4 Redmi 5 4.40%
5 Vivo Y71 4.29%

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “This is a proud moment for Xiaomi India as we have continued ranking as the number one smartphone vendor in India for the fourth quarter in a row. We are so grateful for the immense love and support we have received from millions of Mi Fans,  who have believed in us every step of the way. Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India, and I believe we will become an even bigger part of people’s lives as we are committed to gaining our users’ sustained trust and appreciation through constant innovation across our products, business model and infrastructure.”   

Xiaomi entered India in July 2014 and has since disrupted the smartphone industry. Today, Xiaomi has four offices across Bengaluru, Delhi NCR, Mumbai and Kolkata with the 750+-seater headquarters based in Bengaluru. The company has six  smartphone manufacturing plants, one PCBA manufacturing plant and one power bank manufacturing plant across India. Boasting of an extensive service network, Xiaomi has over 1000 authorized smartphone service centers and over 500 Mi TV service centers in India. Xiaomi has an expansive online and offline retail presence, and coupled with over 500 highly efficient employees, it is one of the most promising technology companies in the country.

[News] Xiaomi brings smartphone component manufacturing to India with Holitech Technology

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