Xiaomi’s Mi 10 and Redmi K30 series are among the first smartphones to feature Qualcomm Snapdragon 865 and 765

Beijing, CHINA, December 4, 2019 – Today Qualcomm Technologies, Inc. announced its two latest 5G mobile platforms – the Qualcomm Snapdragon™ 865 and 765 – at the annual Qualcomm Snapdragon Tech Summit 2019 in Hawaii. Also at the summit, Lin Bin – Co-Founder and Vice Chairman of the Board, Xiaomi Corporation, announced that Xiaomi’s Mi 10 will be one of the first flagship smartphones to utilize the Snapdragon™ 865. Simultaneously, Xiaomi’s Redmi brand general manager Lu Weibing also announced the Redmi K30 smartphone series will be one of the first to feature. Combined, these announcements highlight how Xiaomi is leading the way forward with adopting cutting-edge 5G technologies. 

Snapdragon 865: 5G flagship of 2020
Mi 10 as one of the first flagship phones to utilize the new mobile platform

On the first day of the summit, Qualcomm’s President Cristiano Amon announced that 5G will become widespread in 2020, allowing more consumers worldwide to enjoy 5G multi-gigabit connectivity speeds. As the latest product from Qualcomm Technologies’ flagship 8-series mobile platform sets the standard for performance and user experience of the upcoming generation of flagship smartphones.

Following this, Xiaomi’s Lin Bin immediately announced that the Xiaomi’s next flagship, Mi 10, will be released in the first quarter of next year. As the flagship product celebrates its tenth anniversary of Xiaomi, it is one of the first smartphones to feature the Snapdragon 865 Mobile Platform. 

“The 5G era opens up new opportunities and challenges. It brings great innovations and redefines how users interact with devices, audio, and video applications. The next generation of “Super Internet” will be an all-new model that combines 5G + AI + IoT.” Lin Bin commented. “Xiaomi will fully promote the development and promotion of 5G mobile phones, and will be launching more than 10 5G-enabled mobile phones in 2020.”

Previously, Xiaomi CEO Lei Jun announced that Xiaomi’s 5G future smart factory is almost completed and will start production at the end of December. This Xiaomi “Future Factory” will use technologies such as automated production lines, 5G networks, robots, big data, and cloud service platforms on a large scale. It is expected that 60 high-end smartphones will be produced per minute, boasting an efficiency increase of more than 60% compared to traditional factories.

Snapdragon 765: Integrated SA / NSA dual mode 5G
Redmi K30 among the first to launch on December 10

As one of Xiaomi’s two brands, Redmi will be one of the first mobile phone brands to utilize Qualcomm Technologies’ new 5G Snapdragon 765 with integrated 5G, and will officially release the Redmi K30 series featuring Snapdragon 765 on December 10.

Previously, Lu Weibing, general manager of the Redmi brand, stated that Redmi’s positioning as a “5G trendsetter” in 2020 means that Redmi will be the first to adopt the latest 5G technology, the most aggressive product features and the fastest new product release schedule, so that more users can enjoy the benefits of 5G.

As Qualcomm Technologies has just released the Snapdragon 765 mobile platform on December 3, Redmi will launch a new 5G phone – Redmi K30 within a week. To launch this in such a short time frame is an achievement rare to find across the history of Qualcomm Technologies’ new flagship products. This highlights the strength of the cooperative relationship between Redmi and Qualcomm Technologies, which is unparalleled and is also a reflection of both companies’ dedication to being pioneers of 5G technologies. 

The Redmi K30 series will be equipped with a Qualcomm Snapdragon 765G Mobile Platform. “G” stands for Gaming, which is a high-performance version of the Snapdragon 765 series. The Qualcomm Snapdragon 765 series uses Qualcomm Technologies’ latest generation 5G solution, integrating SA and NSA dual-mode, and is also Qualcomm Technologies’ first integrated 5G processor.

In terms of product design, Redmi K30 features a Dual DotDisplay with ultra-small punch-hole design that enables a fullscreen experience. 

Xiaomi-Redmi dual global debut
One of most valued collaborators of Qualcomm Technologies

Looking back over the relationship between Qualcomm Technologies and Xiaomi, it’s easy to see that every generation of Xiaomi’s Mi digit-series smartphones have adopted Qualcomm Technologies’ flagship mobile platform. For example, Mi MIX 2S was one of the first smartphones to carry Snapdragon 845, Mi 9 debuted with Snapdragon 855 and the upcoming Mi 10 is expected to be one of the first to adopt Snapdragon 865.  

At the Qualcomm Snapdragon Tech Summit, Xiaomi’s Lin Bin stated that the Qualcomm Technologies and Xiaomi collaboration is unrivaled, with the total number of Xiaomi smartphones using Qualcomm mobile platforms exceeding 427 million.

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Xiaomi announces latest change of executive positions

Wang Xiang promoted as President of the Group

Chew Shou Zi appointed as head of global business

 

Left: WANG Xiang; Right: CHEW Shou Zi

 

Beijing, CHINA, 29 November 2019 — Xiaomi Corporation (“Xiaomi” or “the Company”, HKEX stock code: 1810) today announced the latest change of executive positions on Nov 29.

Mr. Wang Xiang, who had been the Senior Vice President of the Group and head of global business, was promoted as the President of the Group. He will be responsible for the Group’s administrative platform, and will assist the Group’s CEO, Lei Jun, to take charge of the Group’s operations.

Mr. Lin Bin will continue to hold the positions of executive Director, Vice Chairman of the Board, and President of the Group’s Smartphone Department.

Mr. Chew Shou Zi, Senior Vice President and CFO, has been appointed as the President of the Group’s Global Business Department and will be responsible for the Group’s global business.

The board of directors has set up a CFO Search Committee to select a new CFO. Mr. Chew Shou Zi will continue to act as the CFO until the appointment of a new CFO.

In his letter to employee, Chairman and CEO Lei Jun also announced that Mr. Lu Weibing was appointed as the President of China region and will remain as the General Manager of Redmi brand. Also, Mr. He Yong was promoted as the Vice President of government affairs, administrative affairs and regional management department.

Lei said that thanks to the amazing effort of the entire Xiaomi family, the Company has delivered an outstanding set of Q3 results. Xiaomi will go all-out on 5G next year, it will also be a critical year for the Company to forge ahead with “Smartphone + AIoT” dual-engine strategy. Therefore, Xiaomi need more organization depth and energy brought on by job rotation of our management team. As such, the management team have chosen two young and promising executives Chew Shou Zi and Lu Weibing for job rotation.

For more details, please refer to the announcement:

https://www1.hkexnews.hk/listedco/listconews/sehk/2019/1129/2019112901241.pdf

Xiaomi’s adjusted net profit increased 20.3% in the third quarter

Total revenue hits record high since founding
Both total revenue and net profit beat consensus
AIoT continued to make significant progress
Overseas business developed rapidly

Hong Kong, 27 November 2019 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the third quarter of 2019 ended September 30, 2019 (“3Q2019” or “the Period”). During the Period, the Group’s total revenue increased by 5.5% year-on-year (“YoY”) to RMB53.7 billion, making 3Q2019 the quarter with the highest total revenue since founding. Adjusted net profit was RMB3.5 billion, increased by 20.3% YoY. The Group’s total adjusted net profit in the first three quarters totaled RMB9.2 billion, already exceeded the net profit of last year.

During the Period, the Group continued to operate prudently with its risk resistance capacity steadily improved and gross profit significantly optimized. Gross profit increased by 25.2% YoY to RMB8.2 billion. Gross profit margin was 15.3%. Total cash resources amounted to RMB56.6 billion.

3Q2019 Financial Highlights

  • Total revenue was approximately RMB53.7 billion, up 5.5% YoY;
  • Gross profit was approximately RMB8.2 billion, up 25.2% YoY;
  • Non-IFRS adjusted net profit was approximately RMB3.5 billion, up 20.3% YoY;
  • Earnings per share were RMB0.106.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “The Group has made continuous progress with the encouraging result of an expanded user base since the adoption of ‘Smartphone + AIoT’ dual-engine strategy. Following making the 2019 Fortune Global 500 List and Forbes Global 2000 List earlier this year, we also made our debut on the 2019 Fortune Future 50 List and Forbes’ Top 100 Digital Companies List, reflecting the international recognition that Xiaomi has gained with regards to its strength in digital economy and its business strategy. In anticipation of the upcoming era of 5G technology in 2020, the Group will continue to stay alert to market trends and operate prudently. With the Company’s healthy and stable cash flow and profitability, we are ready to capture and respond to the huge market opportunities that will arise from the widespread adoption of 5G technology, and plan to launch at least 10 models of 5G smartphone in 2020.”

3Q2019 Results Review

Improving gross profit of smartphone business on the back of multi-brand advantages

In 3Q2019, due to the downturn in China’s smartphone market, the Group’s revenue from smartphones segment recorded RMB32.3 billion, down 7.8% YoY. The Group adhered to a prudent operation, continuously optimizing its product portfolio and maintained a steady foothold in mid-to-high-end markets on the back of multi-brand advantages. Product profitability has also been continuously improved, with the gross profit margin of smartphones segment reaching 9.0% in the third quarter, achieving a sequential growth of two consecutive quarters. The gross profit margins in the first quarter and the second quarter were 3.3% and 8.1% respectively. The Group’s smartphone sales volume reached 32.10 million units, ranked 4th globally in terms of smartphone shipments, according to Canalys.

Following the introduction of the first Xiaomi 5G smartphone Mi MIX 3 5G in Europe in February this year, Xiaomi launched its first 5G smartphone, Mi 9 Pro 5G in mainland China during the Period, marking another milestone in 5G technology development. In September 2019, Xiaomi released its concept smartphone, Mi MIX Alpha, a futuristic 5G smartphone featuring the world’s first surround display and a screen-to-body ratio of 180.6%, demonstrating the Company’s continuous efforts in exploring cutting-edge technology. The Company introduced Mi CC9 Pro in November 2019, which is the first mass-produced smartphone to carry a 108MP penta-camera. Mi CC9 Pro Premium Edition achieved a DxOMark score of 121 for overall camera performance, ranking 1st globally at the time of launch.

Driven by the success of multi-brand strategy, Xiaomi’s smartphones product portfolio has seen continuous optimization. The average selling price (“ASP”) of the Group’s smartphones in mainland China increased by 4.6% YoY.

AIoT business maintaining a leading edge in the market

Building a new model of smart life

As of September 30, 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 213 million units, increased by 62.0% YoY. The number of users who have five or more devices connected to the Company’s IoT platform (excluding smartphones and laptops) increased to 3.5 million, up 78.7% YoY. Xiaomi’s AI assistant “小愛同學”, one of the most active AI voice interactive platforms in mainland China, had 57.9 million monthly active users (“MAU”) in September.

Revenue of the IoT and lifestyle products grew rapidly 

Mi TVs ranked 1st in mainland China and top five globally

In 3Q 2019, revenue of the IoT and lifestyle products business rose by 44.4% YoY to RMB15.6 billion, and the proportion of revenue gradually increased from 21.3% in 3Q2018 to 29.1% in the third quarter this year. Global shipments of Xiaomi’s smart TVs reached 3.1 million units, increased by 59.8% YoY. According to All View Cloud (“AVC”), Xiaomi ranked 1st in terms of TV shipments in mainland China in 3Q 2019, with a market share of 16.9%. Xiaomi also ranked top five in terms of global TV shipment during the Period.

At the same time, Xiaomi’s large home appliance business has also been fully developed. The Group launched 4 Mi Refrigerator in October, sustaining the cost-effective strategy. This means Xiaomi has officially entered the markets of air conditioners, refrigerators and washing machines, further expanded spectrum of products in the large home appliances category and effectively enhanced the connectivity and compatibility of the whole suite of smart home appliances.

During the Singles’ Day shopping festival in 2019, Xiaomi’s IoT and lifestyle products recorded over 5.55 million in sales volume, increased by 148% YoY. On that day, Xiaomi’s smart hardware ranked 1st in terms of sales volume or sales in 219 categories on three major platforms.

Continued diversification of internet service

In the third quarter, revenue from the Group’s internet services segment grew by 12.3% YoY to RMB5.3 billion. In September 2019, MAU of MIUI recorded 292 million, increased 29.9% YoY. The proportion of revenue from newly developed business in Internet services continued to increase. Revenue in the third quarter accounted for 37.2% of total internet services revenue and representing a YoY increase of 87.8%. Newly developed business of Internet services means internet services outside of advertising and gaming from mainland China smartphones, including revenue generated from IoT (TV) internet services, overseas internet services, Youpin e-commerce platform and fintech business.

In September 2019, MAU of smart TV and Mi Box increased by 50.1% YoY to 23.90 million, with more than 3.2 million paid subscribers representing a YoY growth of 68.8%. Revenue from fintech business increased by 91.2% YoY to RMB1.0 billion.

Revenue from the overseas business developed rapidly

Unlocked growth potential of mid-to-high-end markets in Western Europe 

In recent years, Xiaomi has been committed to expanding its overseas market and the overseas business is quite large at present. The revenue from the overseas markets grew 17.2% YoY to RMB26.1 billion in the third quarter, accounting for 48.7% of total revenue.

According to Canalys, Xiaomi ranked top five in over 40 countries and regions in terms of smartphone shipments. As Western Europe is the key overseas market for the Group in 2019, Xiaomi’s smartphones ranked 4th in terms of smartphone shipments in the Western European market with a YoY shipments growth of 90.9%. Moreover, Xiaomi ranked 1st in open market channels and 2nd in the overall market in Spain in terms of smartphone shipments in the third quarter of 2019 with an overall market share of 22.9%, representing a YoY increase in shipments of 63.7%. In November, the overseas version of Mi CC9 Pro, Mi Note 10, was released in Spain.

Meanwhile, Xiaomi maintained a strong leading edge in India market. According to IDC, Xiaomi’s has ranked 1st in India in terms of smartphone shipments for nine consecutive quarters.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Xiaomi kicks off its 3rd Global Photography Challenge

 

Beijing, CHINA, November 22, 2019 – Xiaomi unveiled its 3rd Xiaomi Photography Challenge, giving mobile photographers an opportunity to showcase the beauty of the world while standing a chance to win cash and Xiaomi smartphones of up to US$40,000 in value.

This year’s challenge is based on the theme “See the World”, and will be divided into four categories: See the Details, See the Nights, See the Season, and See the Faces. The photography challenge hopes to encourage more Xiaomi smartphone users to see day-to-day life from a different perspective.

As a community-driven company, the global top 40 entries will be chosen by Mi Fans. The final awards are split into two, namely the Mi Fans’ Choice Awards and the Jurors’ Choice Awards which will be announced on February 5, 2020.

The Xiaomi Photography Challenge was first held in 2017 and drew over 13,000 entries from across the globe. In the subsequent year, it saw over 90,000 Mi Fans participating in the same challenge.

This year, Xiaomi continues to push the boundaries of smartphone photography with the launch of its new photography smartphones and looks forward to more creative stories delivered with Xiaomi smartphones.

Xiaomi Photography Challenge link: https://event.mi.com/global/challenge2019/global-photography

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi launches the India-only Mi Smart Band 3i

Bengaluru, INDIA, 21 November 2019 – Xiaomi, India’s number one smartphone and smart TV brand, today announced Mi Smart Band 3i, successor to Mi Band HRX. 

Xiaomi remains India’s number one wearables company, with a market share of 39% as per Canalys Wearable Band Analysis, Aug 2019. With Mi Smart Band 3i, a whole new set of users are expected to enjoy the fitness benefits and convenience that the device offers.

Mi Smart Band 3i – Made for India

Xiaomi’s Mi Smart Band 3i is a device made specifically for Indian consumers. It features a slew of upgrades over its predecessor, Mi Band HRX. The display size goes up from a 1.2cm (0.42) unit to a 1.9cm (0.78) one, with AMOLED technology and touch support. Users can expect the similar battery life they have come to expect from the Mi Band series, with battery capacity bumped up from 70mAh to 110mAh for upto 20 days of usage. Besides tracking steps, sleep and calories, Mi Smart Band 3i also enables viewing notifications directly on the band. It comes with “Find Device” option which enables detection of a  paired smartphone directly from the band. Mi Smart Band 3i is water resistant upto 5ATM (50 metres in depth for 10 minutes), making it safe to be used while swimming and in showers. 

Availability

Mi Smart Band 3i will be available for pre-orders for INR 1,299 starting today, i.e., November 21 on Mi.com

Product Images: Mi Smart Band 3i

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the No.1 smartphone player since Q3 2017, IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the No.1 Smart TV brand since Q2 2018, IDC Worldwide Quarterly Tracker.

 

Xiaomi unveils core technologies at MIDC 2019

Beijing, China, November 19, 2019 – Xiaomi officially announced that an earthquake warning function has been integrated into the company’s user interface MIUI at the annual Mi Developer Conference on Tuesday.

“With the help of the Smartphone + AIoT dual core strategy, Xiaomi will continue its effort in making 5G + AIoT part of daily life for everyone,” said Lei Jun, Founder, President and CEO of Xiaomi.

“Apart from the plan of marketing over ten 5G devices in 2020, we will take great advantage of our world leading position in AIoT to bring the definition of Smart Home to all,” Lei added.

Earthquake warning function in MIUI 11

The world’s first integration of such services in the smartphone operating system, this function allows alerts to be sent to smartphones with MIUI 11 and Mi TV seconds to tens of seconds before the quake waves arrive. It was launched on September 20 on a trial basis when the MIUI 11 was released.

Partnering with Institute of Care-life, a Chengdu-based organization focusing on natural disaster warning, Xiaomi has activated the service first in the earthquake-prone Sichuan Province and will soon expand the program nationwide.

Founded after the devastating Sichuan earthquake in 2008, the institute is world leading in earthquake warning. “Comparing with the earthquake warning alerts sent via smartphone apps available in a few countries, this function integration into the operating system saves users from having to download the apps. It also ensures a timely alert delivery by prioritizing the warning messages and reducing latency,” said Wang Tun, head of the institute.

Fan Dian, General Manager of the IoT platform department of Xiaomi, called for wider adoption of the function by other smartphone and IoT providers and said the company is willing to share its practices and experience.

Xiao Ai 3.0 launched

Xiaomi announced today the update of its Xiao Ai voice assistant to 3.0, which incorporates with a male voice option and the capability of having a naturally continuous dialogue via smartphones.

Behind the functional upgrading, it is Xiaomi’s continuous investment in AI R&D. “Xiaomi’s AutoML model now leads the industry by dataset performance; and MiNLP, the company’s natural language processing platform, is activated over 6 billion times on a daily basis, making Xiao Ai one of the world’s busiest AI platform,” said Cui Baoqiu, VP and Chairman of Xiaomi’s Technical Committee.

By the end of the second quarter, the number of monthly active users of Xiao Ai stood at 49.9 million, making it one of the most used AI voice interactive platforms in mainland China.

Open-source initiatives

As an industry leader, Xiao has insisted on the open-source approach. MACE, the company’s open-source deep-learning framework, announced the arrival of a new version at today’s conference.

MACE-Kit will officially open its source soon, in an effort to further benefit developers. This approach also attracts Daniel Povey, Founder of speech recognition open source tool Kaldi, to join Xiaomi.

Innovations behind Mi MIX Alpha

For the first time, Xiaomi has unveiled the three core technologies behind its recently launched Mi MIX Alpha concept smartphone.

Xiaomi’s innovative layered lamination technology breaks the limit of curved screen and reveals an incredible surround display. Meanwhile, the leading quad antenna solutions optimized for the unique screen form-factor, and its independently-developed UI software solution that revolutionizes screen display and user experience help Xiaomi accomplish its step from zero to one on Surround Display.

Xiaomi Finance

Hong Feng, Co-founder and CEO & Chairman of Xiaomi Finance, said Xiaomi will push forward with industrial finance innovations to better serve partners in manufacturing industry around the globe.

The company has invested in over 270 ecosystem partners, among which more than 100 are focused on the development of smart hardware and lifestyle products. The unique ecosystem model gives the company substantial advantages in supply chain finance and it now serves more than 400 business partners along the chain.

With sophisticated risk management model and technology capability, and extensive user base and supply chain partners, Xiaomi Finance has a solid business foundation and potentials to grow.

Xiaomi leads in sales performance on Singles’ Day

Technology giant tops brand flagship stores on Tmall in Mainland China for seven straight years

The company becomes Southeast Asia’s No.1 best-selling brand in mobiles and tablets category on e-commerce platform Lazada

 

Beijing, China, November 12, 2019 – Xiaomi announced today that its brand flagship store on Tmall witnessed a sales revenue of more than RMB 2.1 billion on November 11, also dubbed Singles’ Day. 

Ranking first among all brand stores on this platform, this is the seventh consecutive year the company has taken the top place in sales since it joined the Singles’ Day campaign in 2013. 

Xiaomi delivered a good sales performance in multiple categories during the world’s largest shopping festival.

In Southeast Asia, the company became the region’s No.1 best-selling brand in mobiles and tablets category on e-commerce platform Lazada.

In Mainland China, the total sales revenue across all platforms and channels on the day surpassed RMB 6.1 billion, with the sales volume of Internet of Things (IoT) connected smart devices reaching a record high of 5.55 million units, a 148% increase year-on-year.

As the leading smart TV brand in China, Xiaomi sold more than 910,000 TV sets on Monday in the market, ranking first in terms of both sales volume and sales revenue on three major e-commerce platforms – Tmall, JD and Suning.

The newly launched Mi Watch’s sales revenue reached more than 100 million RMB, consolidating the company’s position as the world’s leading wearable device brand. 

An important element of Xiaomi’s AIoT (AI+IoT) strategy has focused on large home appliances, which delivered strong performance during the day, ranking 4th in terms of sales revenue on Tmall, JD and Suning. Thanks to the “Smartphone + AIoT” dual-engine strategy, Xiaomi’s user base has continuously expanded while the number of devices connected to the platform grows.

As of June 30, Xiaomi established the world’s largest consumer IoT platform, with more than 196 million smart devices connected, excluding smartphones and laptops. Meanwhile, the number of users who have five or more devices connected to Xiaomi’s IoT platform (excluding smartphones and laptops) increased to approximately 3 million, representing a year-over-year increase of 78.7%.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Debuts Mi Note 10 in Spain, Featuring the World’s First 108MP Penta Camera Setup

Continuing to Push the Boundaries of Smartphone Photography and Comes Pre-installed with MIUI 11

Madrid, SPAIN, November 6, 2019 – Global technology leader Xiaomi today announced the return of its Mi Note series with Mi Note 10, the latest device of its premium flagship lineup. Touting the world’s first 108MP penta camera setup with a premium design and a massive 5260mAh battery, Mi Note 10 is here to deliver an epic smartphone photography experience.

Also presented today is Redmi Note 8T, the latest smartphone to join the Redmi family. The device offers a 48 MP quad camera setup and features high-end specifications, starting from €179.

In addition, Xiaomi also launched Mi TV 4 series, marking its entry in the TV industry in Spain, available starting at €179.

Welcome to the Penta-Camera Era

Xiaomi’s Mi Note 10 encompasses five different lenses – a 108MP wide-angle lens, 5MP telephoto lens, 12MP telephoto lens, 20MP ultra wide-angle lens, and a macro lens. This setup enables a seamless zoom experience from 0.6x to 50x without compromising image quality.

The 108MP main camera takes mobile photography to the next level and marks an industry first. With the Samsung ISOCELL Bright HMX 108MP sensor, Mi Note 10 features the highest resolution of any smartphone on the market –  12032 x 9024. For the first time ever, the 108MP camera can produce billboard-level prints up to 4.24 meters high*. The device offers a 1/1.33” large image sensor that supports 4-in-1 pixel binning to capture more detail in low-light conditions, while the 4-axis OIS enables unmatched clarity. 

Photography enthusiasts who look to produce the most natural looking portrait photos will be pleased with the Mi Note 10’s 12MP 2x telephoto lens at 50mm focal length, which is one of the most popular focal lengths used by professional portrait photographers. Under low light conditions, the 1.4μm large pixel size and dual PD autofocus allows for sharper and brighter portraits. 

The 5MP 5x telephoto lens is also capable of 10x hybrid and 50x digital zoom to complete the epic zoom range. In addition, the lens is equipped with OIS and a f/2.0 aperture for better images under non-optimal lighting environments.

With its 117 degrees field of view, the 20MP ultra-wide angle lets users capture epic landscapes and large group photos without having to cut people out; while the macro lens offers autofocus for closeups images. 

Mi Note 10’s rear camera setup supports all-new Night Mode 2.0, which allows for greater light capture and combines multiple shots of the same scene for increased versatility. Concert-goers and night photographers will be thrilled with the RAW multi-frame noise reduction technology in the Night Mode 2.0 feature. 

Mi Note 10 also offers ShootSteady video technology for a smooth and steady video experience, along with 960 frames-per-second macro slow-motion video and 4K video with the ultra-wide angle. Users can leverage Vlog mode to easily create stylish and engaging videos with seven different cinematic effects. 

Aside from the powerful penta rear camera setup, Mi Note 10 also features a 32MP front camera, which offers AI beautify, AI portrait selfies, AI scene detection, and AI face unlock, panorama selfie, and palm shutter feature.

For those looking for an ultimate photography experience, Xiaomi also offers Mi Note 10 Pro with an 8-piece lens on the primary camera and a large 8GB RAM + 256GB storage. The 8-piece lens delivers images that look clearer and sharper. 

Style Meets Form and Function with All-New Epic Design

Mi Note 10 features an incredible 6.47” 3D curved AMOLED display. The edge-to-edge display offers slimmer bezels than ever before for a totally immersive experience, while the 400,000:1 contrast ratio allows for deeper blacks and higher color fidelity. Mi Note 10 offers the all-new 88% thinner in-screen optical fingerprint sensor**, with a 10% larger fingerprint detection area that is responsive under strong light, cold conditions, and dry fingers. 

On the back, Mi Note 10 is encased with 3D curved glass which provides excellent grip and feel for the user’s hand. Both the front and the back feature Corning®️ Gorilla®️ Glass 5, adding increased scratch resistance for everyday durability.

The device is offered in three elegant colors – Midnight Black, Aurora Green, and Glacier White.

Massive Battery, Epic Performance 

Mi Note 10 offers uncompromised performance and impressive battery life. The high-capacity 5260mAh battery supports 30W fast-charge and is able to last for more than two days. The device also utilizes the Qualcomm®️ SnapdragonTM 730G mobile platform with 8nm process technology for smooth operation. 

MIUI 11:  Introducing a new visual and audio experience

Aside from top-notch hardware, Mi Note 10 comes preinstalled with MIUI 11. MIUI 11 introduces a whole new design and a set of upgraded features to improve your work efficiency and make your life easier. Removing unnecessary interface elements and visual clutter, MIUI 11 brings content into the spotlight. 

Making efficient use of AMOLED screen capabilities, MIUI 11 makes Always-on Display a perfect personalization tool. Besides that, MIUI 11 also introduces new dynamic sound effects that resemble ambient sounds of nature. This innovative sound effect system has won a Red Dot design award, becoming a first-time design award in the smartphone software category.

In addition to revolutionizing the visual and audio experience, MIUI 11 comes with a powerful set of productivity tools and lifestyle services. Wireless file sharing, printing, working with documents, and managing tasks are all available out-of-the-box now. These new features will not only make you more productive at work, but also help you manage your daily life more efficiently; the new step counter, period tracker, and calculator make completing routine tasks fun and easy. 

Mi Note 10 6GB+128GB will be available at €549. Sales starts from November 15, 2019 via Xiaomi’s official sales channels and through operators include Movistar, Orange, Vodafone, and Yoigo. Users who have purchased a Mi Note 10 on any channel authorized by Xiaomi in Spain can benefit from the Replacement Warranty Service at Xiaomi authorized service center.  

Mi Note 10 Pro retails for €649 and will be available at a later date. 

Product images: Mi Note 10

 

Redmi Note 8T: Capture beautiful images with the 48MP quad camera

Redmi Note 8T is a photography powerhouse, sporting a quad camera setup on the rear. Its 48MP ultra high-resolution primary camera features a ½-inch sensor with an f/1.79 aperture and 79.4° field of view. Meanwhile, its 8MP ultra-wide camera with 120° field of view, 2MP macro lens, and 2MP depth sensor join forces to capture stunning images at any distance. 

On the front, Redmi Note 8T boasts a 13MP selfie camera with an f/2.0 aperture and built-in AI technology that helps users take a perfect selfie, every time. The front camera also includes a panorama selfie feature — a first for the Redmi Note series — that can capture group images without cropping anyone out. 

Durability meets comfort

Equipped with a 6.3” Dot Drop Display with 2.5D curved glass design, Redmi Note 8T offers an incredibly immersive FHD+ visual experience. Users can expect upgraded durability as the devices also tout Corning® Gorilla® Glass 5 protection — front and back — safeguarding against accidental falls as well as general wear and tear. Besides, Redmi Note 8T is also covered in a special nano-coating to make the device splash-resistant.

Performance shines through with a powerful chipset and high-capacity battery  

Redmi Note 8T runs on the powerful Qualcomm® Snapdragon™ 665 chipset. The chipset enhances overall user experience through its advanced AI technology, and improvements in power-efficiency ensure peak performance that will last all day. 

In addition, Redmi Note 8T boasts a high-capacity 4,000mAh battery and offers 18W charging over USB Type-C, with an in-box 18W charger. The unique Auto Cleaning Speaker function also expels dust and debris through low-frequency sonic pulses — another testament to Xiaomi’s dedication to high-quality products. This feature will be available via OTA.

Moreover, Redmi Note 8T also features NFC support for close-range communication between devices.

Redmi Note 8T, which will be available in Moonshadow Grey, Starscape Blue, and Moonlight White, will go on sale in Spain in three configurations (3GB + 32GB, 4GB + 64GB, and 4GB + 128GB) at a price of €179, €199, and €249, respectively. The 4GB + 64GB version can be purchased from next November 8 on mi.com, Mi Stores, Amazon, Alcampo, Carrefour, El Corte Inglés, Fnac, MediaMarkt, PC Components, The Phone House, and Worten. It will also be available through Movistar, Orange, Vodafone, and Yoigo. In addition, the 3GB + 32GB and 4GB + 128GB models will be available soon on the official Xiaomi channels in Spain.

Product images: Redmi Note 8T 

 

Mi TV 4 Series: Bringing a True Smart TV Experience to Spain

Xiaomi today also announced Mi TV 4 series in Spain, which marks the company’s entry into the TV industry in the market. With 3 variants – Mi TV 4S 55”, Mi TV 4S 43”, and  Mi TV 4A 32”, Xiaomi aims to bring a true smart TV experience to everyone with amazing quality at an honest price. Offering sleek design with powerful hardware, incredibly user-friendly interface, along with the introduction of a vast library of multimedia content, the new series acts as a smart living hub and raises the bar in the local TV industry.

Powered by Android TV 9.0, users will be able to install apps from Google Play Store and fully utilize features such as the Google Chromecast and Google Assistant. With an easy to use Mi Remote with a dedicated Google Assistant button, compatible smart home devices can be controlled remotely using voice commands. 

Mi TV 4A 32”, Mi TV 4S 43”, and  Mi TV 4S 55” are priced at €179, €349, and €449 respectively. Meanwhile, we’re offering an early bird price for Mi TV 4S 55’’ at €399 from November 25 to December 2. Pre-sales starts on November 25 across mi.com, Mi stores, Mediamarkt, and PC Componentes, and open sales will start on December 2.

Product images: Mi TV 4 Series

*printed in 72dpi
**compared to previous generation
Android, YouTube, Google Play and other related marks are trademarks of Google LLC.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Presents Leading-edge Products: Mi CC9 Pro, Mi Watch and Mi TV 5 Series

Beijing, China, November 5, 2019 – Global technology leader Xiaomi, today announced a trio of signature products that reset standards for the industry: Mi CC9 Pro – provides you a glimpse of a world with 108MP camera, Mi Watch – a transformed wearable experience, and Mi TV 5 series – an all-round upgrade for the future home.  

Mi CC9 Pro: Benchmarking Smartphone Photography

Following the groundbreaking concept phone Mi MIX Alpha, Mi CC9 Pro sets another important milestone for the industry to become the world’s first mass-produced smartphone shipping a 108MP camera. The remarkable 108MP main camera offers a 1/1.33’’ large image sensor – twice as large as the mainstream 48MP cameras. It supports OIS and features an industry leading resolution of 12032 x 9024. It also incorporates a 4-in-1 (1.6μm) Super Pixel with the latest RAW multi-frame noise reduction algorithm to capture rich detail, even in low-light conditions. 

Aside from the 108MP camera, Mi CC9 Pro sports a penta camera setup that includes a 12MP telephoto camera, a 5MP telephoto camera, a 20MP ultra wide-angle camera, and a 2MP macro camera. The 12MP telephoto camera supports 2x optical zoom with dual PD autofocus, while the 5MP telephoto camera supports 10x hybrid zoom. All cameras are built with world-class technologies that sufficiently cover your day-to-day needs for smartphone photography from landscape, portraits, close-up shots, and even for 1.5cm super macro photography. 

A premium offering – the Mi CC9 Pro Premium Edition was also announced at launch. It comes with an 8P lens that produces images that are clearer and of higher definition. It also surged to the top of DxOMark camera rankings with an overall score of 121 and broke the record for video segment with a world’s highest score of 104. 

Worth noting is that Mi CC9 Pro Premium Edition scored an unbelievable 109 – 14 points higher than the competitor ranked second – in DxOMark’s sub-testing programme ‘Zoom’, all relying on Mi CC9 Pro Premium Edition’s telephoto camera that supports 10x hybrid zoom and OIS to deliver unbeatable image definition, even when captured from a far-off distances.  

On the hardware front, the Mi CC9 Pro dresses to impress with the flagship two-sided curved screen and a 6.47’’ 19.5:9 Full-HD Display. Adopting a COP sealing technology, Mi CC9 Pro has a 3.43mm chin bezel, making it the most narrow Xiaomi smartphone apart from the Mi MIX Alpha. Mi CC9 Pro also supports 30W fast charge, which brings its 5260mAh high-capacity battery to 100% under 65 minutes. 

Mi CC9 Pro and Mi CC9 Pro Premium Edition will be priced at RMB 2799 and RMB 3499 respectively. Three color variants Aurora Green, Glacier White and Midnight Black will be available on official Xiaomi channels in Mainland China starting November 11, 2019.

 

Mi Watch: Transformed Wearable Experience with MIUI For Watch

Featuring a flagship 1.78’’ AMOLED square screen, Mi Watch offers an immersive viewing experience with a 326 PPi pixel density and an elegant four-side curved design. Being the world’s first wearable to sport a Qualcomm®️ Snapdragon WearTM 3100, Mi Watch guarantees a robust device performance and low power consumption. The device also boasts independent speakers, NFC function, and supports WiFi and Bluetooth connection. 

Equipped with a built-in six-axis sensor and a 3rd generation heart rate monitor (HRM) sensor, Mi Watch is able to precisely detect complex motion gestures and heart rate fluctuations during physical activities. With these capabilities, Mi Watch offers up to 10 pro-sport modes such as outdoor running, outdoor biking, open water swimming, and mountain climbing. It also works with professional sports analytics provider FirstBeat to closely track users’ sleep quality, blood pressure levels, heart rate, and physical energy.

Mi Watch also comes with eSIM, a built-in chip that allows users to make phone calls and connect to the internet effortlessly without inserting a physical nano-SIM. With such technology, users can either share the same phone number with their smartphone for seamless connectivity or have a new private number for the Mi Watch exclusively. 

Adding on to all these flagship features, Mi Watch provides a revolutionary UI experience with the MIUI For Watch system, offering 100+ dial plate selections and 40+ of the most used apps for downloading. It also remains an open system for developers to create tremendous possibilities. XiaoAi AI Assistant can be activated for users to easily use voice commands for music playback, phone calls, and navigation. When connected to the Xiaomi AIoT system, Mi Watch is capable of operating thousands of Xiaomi smart home appliances.

Along with the standard Mi Watch, Mi Watch Special Edition was also announced, with a limited offering of 30,000 units worldwide. Featuring a major upgrade to blue sapphire glass as the screen material, the Mi Watch Special Edition adds a classy, aesthetic touch to your day-to-day look. The package also comes with an in-box magnetic charger, an adapter, laser-printed limited product code, suede cleaning cloth, certification for limited collection, and a personalized nameplate. 

Mi Watch will be available at RMB 1999 for the Black and Silver color variants. Pre-orders start on November 5 via official Xiaomi channels in Mainland China. Mi Watch Special Edition will be priced at RMB 2999 and has a limited number of 30,000 units worldwide, pre-orders will start around mid-December.

 

Mi TV 5: Stunning Display with Futuristic Design

The newly released Mi TV 5 series continues to pursue the limits of craftsmanship by taking the full screen design to the next level. It features a 1.8mm ultra-narrow metal bezel and a 5.9mm slim body, delivering a compact, futuristic design that is perfectly fit for a modern home. 

On the performance front, Mi TV 5 series adopts a flagship 12nm T972 chip that is jointly developed by Xiaomi and Amlogic. It has a core frequency of up to 1.9GHz, allowing a 63% improvement of overall performance compared to its predecessor, while concurrently supporting 8K content decoding.  For storage, Mi TV 5 and Mi TV 5 Pro both provide industry-leading large memory capacity of 3GB+32GB and 4GB+64GB respectively.

Mi TV 5 Pro boasts a 4K quantum dot TV panel and an amazing 108% NTSC color spectrum compared to the industry standard of 72%. It also meets one of the most outstanding HDR standards – HDR 10+ to provide a stunning graphic display for both game players and Blu-ray lovers. MEMC technology is also adopted to ensures a smooth and high-definition motion picture playback.

All Mi TV 5 variants are enabled with a Far-field Voice Recognition technology that allows users to wake theXiaoAi AI Assistant from a distance without the need of a remote control. Hence, it only takes a simple voice command to conduct film searching, weather checking, or smart device operations. Built-in microphones are located right in the middle of the bottom frame and are on stand-by 24 hours a day, ensuring the Mi TV 5’s “XiaoAi AI speaker” is ready even during screen-saver mode.  

Mi TV 5 Pro 55’’, 65’’ and 75’’ variants will be priced at RMB 3699, RMB 4999, and RMB 9999 while Mi TV 5 55’’, 65’’, 75’’ priced at RMB 2999, RMB 3999, and RMB 7999 respectively. Pre-orders start at 18:00 China time on November 5, and sales on official Xiaomi channels in China will start on November 11. 

 

More product images available from: Mi CC9 Pro, Mi Watch, Mi TV 5 

 

Xiaomi opens R&D office in Finland for smartphone cameras

Tampere, Finland – October 30, 2019 – Global technology leader Xiaomi has announced the opening of a research and development office in Tampere, Finland, which focuses on smartphone camera technologies such as camera algorithms, machine learning, signal processing, image and video processing.

This camera R&D team, the largest Xiaomi has established outside of China by far, is located in Hervanta, close to the technology campus of the Tampere University.

Xiaomi, founded in 2010, develops and builds products with a mission to let everyone in the world enjoy a better life through innovative technologies. This year, it has also become the youngest company on Fortune Global 500 list.

With the vision of making the world class smartphone cameras, Xiaomi has arrived in Tampere in summer. The Finnish city has been greatly contributing to camera and imaging related innovations of leading smartphone brands since the 1990s, and Tampere University’s technology campus has traditionally been strong in signal processing. In the past decade, this strength in imaging R&D has been adopted at local offices of some global giants, such as Intel and Microsoft. In addition, the local talent pool in camera technologies is a perfect match for Xiaomi, which seeks to employ highly skilled engineers.

“The setup of this R&D team in Finnish city Tampere is a milestone in our global expansion journey. In this journey, not only do we consolidate ourselves in operations and business, but also work with local talents to further improve our products with highly innovative technologies,” said Wang Xiang, Senior Vice President of Xiaomi, adding that “this move all the more highlights our longstanding commitment of ‘innovation for everyone’.”

“Our Tampere site is Xiaomi’s largest camera team outside of China. We’re focusing on camera technologies such as camera algorithms, machine learning, signal processing, image and video processing – technologies that are driving the R&D of mobile cameras. We are a compact team of around 20 people now, but we are quickly scaling up by building up this team, especially talents specialized in camera algorithm,” said Jarno Nikkanen, Senior Director and Head of Xiaomi Finland R&D.

“Xiaomi’s philosophy has been innovative and highly engaging. It’s all about empowering the teams and individuals to find solutions on their own. What we’re developing in Tampere will end up in the hands of hundreds of millions of users and Mi Fans around the world. That is really motivating,” said Jarno.

Xiaomi joins the rapidly growing Tampere Imaging Ecosystem organized by Business Tampere, the Tampere region economic development agency.

“Business Tampere and the imaging ecosystem have been a great help in setting up the business in Tampere. I have not had experience of making an entry to other countries, but my guess is that our process is among the smoothest ones. For example, we, as part of Xiaomi, are building a state-of-the-art camera lab to facilitate camera algorithms development and have been leveraging the local ecosystem and providers for the lab equipment,” said Jarno.

“We from Business Tampere are also delighted to welcome Xiaomi to the Tampere Imaging Ecosystem. We now have 2 of the top-4 mobile phone manufacturers in the world with R&D sites in Tampere. It proves that our region has one of the top imaging ecosystems in the world,” said Oliver Hussey, Senior Business Advisor at Business Tampere.

>>>

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

For more information about Xiaomi as a company, please visit our blog http://blog.mi.com/en/