Xiaomi and Samsung jointly announce 64MP camera and 100MP camera sensor

Beijing, CHINA, August 7, 2019 – Xiaomi and Samsung Electronics today launched an ultra-high resolution 64MP camera technology, which the Redmi product line will be the first to adopt. The two global technology leaders also jointly announced that they will bring the first-of-its-kind 100MP camera sensor, featuring the highest pixel count and resolution on the market. 

Samsung’s 64MP debuts on Xiaomi’s product line

The 64MP Samsung ISOCELL GW1 sensor has high resolving power and uses a remosaic algorithm to produce ultra-clear 64MP shots in bright conditions. With the pixel-merging Tetracell technology, GW1 also delivers bright 16MP images under low-light conditions. Even when the print resolution is 72dpi, it is able to print a large, high quality poster up to 3.26 meters in height. The 1/1.7-inch image sensor is one of the largest so far on the market, ringing in 34% larger than the standard 48MP smartphone cameras seen on typical flagship devices. 

Samsung’s GW1 sensor also adopts ISOCELL Plus technology, which replaces the original metal barrier formed over photodiodes with an innovative new material, minimizing optical loss and light reflection. It’s also equipped with a Dual Conversion Gain (DCG) technology, which converts light into an electric signal based on the ambient lighting conditions. Hence, under brighter conditions it uses a low ISO, and under dim ones it leverages a high ISO to achieve an optimal signal-to-noise ratio in the resulting photographs. 

Xiaomi and Samsung jointly launch the world’s first 100MP sensor   

Xiaomi debuts Samsung’s 100MP sensor to offer smartphones with ultra high-resolution cameras. The 108MP sensor surpasses the 100MP mark for the first time ever in smartphone image sensors. It is also the world’s highest-resolution smartphone camera sensor, capable of producing photos with a resolution of 12032 x 9024 pixels.

Photographers can not only take more detailed photos, but also make better use of their imagination and creativity with this sensor. The 100MP ultra high-resolution camera sensor even maintains a high-quality picture of 27MP in 2x zoom – more than doubling the pixels of a standard 12MP telephoto camera.  

Moreover, Samsung’s 100MP sensor will be the largest smartphone image sensor offered on the market. The notable sensor size enables an ultra-high light input to deliver stellar images in low-light environments. 

Xiaomi’s continuous innovations and advancements in imaging technology

These latest innovations are a testament to Xiaomi’s ongoing dedication to imaging excellence. Throughout Xiaomi’s smartphone photography journey, our camera features – such as Mi 5’s 4-axis optical image stabilization and Mi 6’s dual camera with optical zoom – have gleaned notable traction and praise from users and Mi Fans around the globe. 

In 2018, Xiaomi’s Camera Department was formally established, with team members across the world, to focus on conducting research and development for imaging technology. Since then, Xiaomi has achieved major accomplishments in the imaging space:

  • Mi MIX 2S appeared on DxOMark’s rankings
  • Mi 8 ranked fourth in the world on DxOMark’s photo ranking at launch
  • In early 2019, Redmi Note 7 featured the world’s first 48MP camera, and was the first sub-$200 device equipped with a flagship sensor
  • Mi 9, featuring a triple-camera setup with 48MP ultra-wide angle main camera, ranked third in the world on DxOMark during its release, while its video imagery ranked first at launch

Strong AI research and development capabilities contribute to the advancements of Xiaomi’s imaging technology. According to the statistics by the Nikkei Business News, Xiaomi’s AI-related patent applications ranks 11th in the world. Xiaomi’s AI ​​algorithm team, comprised of over 1,000 people, has continuously developed new innovative camera functions, and launched the well-received AI night scene mode, 960fps slow-motion capture, AI motion tracking and AI Skyscaping. 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.

Being young is how we differentiate ourselves — Open letter from our Chairman

Dear Xiaomiers,

The Fortune magazine has just released the annual Fortune Global 500 list for 2019, with Xiaomi making the list for the first time ever!

We are ranked No. 468 on the list, and one of the seven companies in the Internet Services and Retailing category. As the youngest among this year’s 500, except those established through mergers, we have so far achieved a huge success since our founding nine years ago.

We have gone through some of the greatest business miracles, and being a Fortune Global 500 company is the best conclusion to these adventures along the journey. At a time when the mobile internet industry is on the rise, we have presented a unique and powerful business model, as well as an industry leading mindset for developing products, in an effort to continuously offer the best user experience beyond expectations. We have also stayed true to our commitment to relentlessly building amazing and highly innovative products at honest pricing points – a cornerstone of all our successes.

For Xiaomi, good news comes in pairs recently – our presence on the Global 500 list and the grand opening of our new headquarters campus. We would like to take this opportunity to extend our heartfelt gratitude to our friends who believe in us, stand by us, help us, and push us to be better. 

Firstly, I would like to thank the hundreds of millions of users and Mi Fans across the world for their unwavering trust and nonstop pep talks; secondly, I owe a big thank you to our business partners for their long-standing support, without which, Xiaomi would never have the chance to make the Global 500 list all the way from a small workshop of 13 employees; then, our investors, who have given us their understanding, seen us grow with patience, and encouraged us. Furthermore, our competitors in the same sector, thank you all for motivating us and teaching us to look ahead, you truly are the best peers. 

Last but not the least, I would like to express my utmost appreciation to everyone who works at Xiaomi, and to your family members who have been super supportive. Making the list takes the efforts of all. Therefore, as a token of appreciation, we will be presenting a special gift to our 20,538 coworkers and members of key external teams. 

Each of you will recieve 1,000 shares of Xiaomi stocks. Of which, 500 shares serve to celebrate our Global 500 achievement, while the remaining 500 are gifted to the family and loved ones of each coworker and partner for their support along the way.

With a heart teemed with gratitude, we cannot be complacent and must march on. While the Global 500 ranking is measured by sales revenue, and it is true that we are now a sizeable company, however, there is still a lot to be done to make us truly great. In the span of nine years, we have proven that Xiaomi’s business model functions well, earning us a spot in the world’s top business circle. But Xiaomi was not founded to receive the accolades, we will have to work hard in pursuit of excellence. 

As the youngest company on the Global 500 list, we have demonstrated our strength and determination, and have ranked among the top tier in the global business world. Being young is how we differentiate ourselves. With this same spirit, I encourage all employees to constantly embrace the endless possibilities that lie ahead of us. Our vision to be a great company is built on our past successes, testifying to our unfailing commitment through strategic positioning and our ability to continuously making technological breakthroughs and advancements. 

Dear Xiaomiers, difficult roads often lead to beautiful destinations. Let’s embrace our dreams, remember our mission, and overcome difficulties to pursue our commitment to continuously innovating for everyone in the world and building Xiaomi into an exceptional company!

Lei Jun
Founder, Chairman and CEO of Xiaomi

Xiaomi makes Fortune Global 500 list for the first time

Ranks 468th on the Global 500 list for 2019 
And 7th in the Internet Services and Retailing category 
The youngest company among this year’s Global 500

Beijing, CHINA, July 22, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810: Hong Kong) announced today that the company has for the first time made the Fortune Global 500 list, nine years after its iteration. 

The Beijing-based global technology leader is the youngest company on the Fortune Global 500 list for 2019, ranking 468th, with a revenue of US$26,443.50 million and a net profit of US$2,049.10 million in the previous fiscal year. The company also ranks 7th in the Internet Services and Retailing category. 

“It took Xiaomi only nine years to make the Fortune Global 500 list, a milestone that we owe a big thank you to all our Mi Fans and users for their unwavering support. We are also the youngest company on this year’s list, a proud record that we will keep in mind and bring to another level in the global expansion journey,” said Lei Jun, Founder, Chairman and CEO of Xiaomi

Over the past year, we have made significant improvements and adjustments in our core strategies, management structures, technology research and development systems, product lineups, brand developments, and much more. These moves have empowered Xiaomi to continuously shine, even in the face of fierce competition from domestic and international peers. This honor does not mark the end of our pursuit, but simply a new beginning. We remain committed to making amazing and highly innovative products at honest prices, as our philosophy states, in an effort to let our Mi Fans, users and investors enjoy a better life,” Lei Jun added.

As an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core founded in April 2010, Xiaomi was also named to Fortune’s China 500 list for the first time in June, ranking 53rd. 

The company reached RMB10,000 million (approx. US$1,453.72 million) threshold in sales revenue in 2012, and RMB100,000 million (approx. US$14,537.21 million) in 2017.

Xiaomi continues to demonstrate its healthy consumer brand equity and strong growth potential, thanks to the company’s unique and powerful “triathlon” business model, and the results of its dual-core strategy of “Smartphone + AIoT”. 

According to international market research organization IDC, as of March 2019, Xiaomi had become the world’s 4th smartphone brand in terms of shipment sales volume, registering a year-on-year growth of 32.2 percent. The company has also incubated and invested in over 200 ecosystem companies, many of which are specialized in developing smart hardware, and thus built the world’s largest consumer IoT platform with approximately 171 million connected IoT devices, excluding smartphones and laptops, by late March 2019.

Xiaomi’s footprints are now present in over 80 markets globally. According to international market research organization Canalys, as of March 2019, Xiaomi was ranked among the top five in more than 40 markets in terms of shipment, and also remained India’s biggest smartphone brand for seven consecutive quarters, with a market share of 31.4 percent. Additionally, the company has maintained a high growth rate in Western Europe, less than two years after its official entry, ranking 4th in terms of smartphone shipments, while making great strides in new markets in Africa and Latin America.

Xiaomi is also dedicated to building and expanding its highly efficient new retail network, which incorporates both online and offline channels, in overseas markets. As of March 31, 2019, there were 480 authorized Mi Home stores overseas, representing a 93.5 percent year-on-year growth, of which over 110 were in Europe and 79 in India.

Xiaomi is investing RMB10 billion in the development of “All in AIoT” in the next five years as part of its “Smartphone+AIoT” dual-core strategy, allowing the prospect to capitalize on  artificial intelligence (AI) and IoT development opportunities in the future, and laying a solid foundation for the growth over the next five to 10 years. Moreover, the company is planning to replicate its success by enhancing and adjusting its business strategies from China to overseas ones. 

The Fortune Global 500, also known as Global 500, is an annual ranking of the top 500 corporations worldwide compiled and published by Fortune magazine for 67 consecutive years, as measured by revenue and net profit from the previous fiscal year.

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.

 

Xiaomi Amplifies Commitment to Open-Source Software

Beijing, China, Jul 20, 2019 – Global technology leader Xiaomi, an active advocate and contributor to the open-source community, hosted HBaseCon Asia 2019 in Beijing on Saturday and called for industry leaders to further engage with the open-source initiatives and collaborate toward more democratic and transparent open-source communities. 

HBaseCon is the premier conference for the community of Apache HBase, an open-source, distributed, non-relational database for the Apache Hadoop ecosystem, which develops open-source software for reliable, scalable, distributed computing. Established in 2017, the annual HBaseCon Asia event gathers committers, contributors, developers, operators, learners, and users, with representation from the likes of Alibaba, Tencent, and Huawei. 

 “Open-source initiatives have no borders. Nowadays it is almost impossible for a company to remain technologically advanced and rapidly upgrade its products without adopting open-source technologies,” said Dr. Baoqiu Cui, Vice President of Xiaomi Corporation and Chairman of Technical Committee. “Embracing open-source software is deeply rooted in Xiaomi’s engineering culture, and we will keep working with partners and developers worldwide to further build the open-source ecosystem.” 

 Xiaomi is currently the fourth-largest smartphone brand and the world’s largest consumer IoT platform; however, the company didn’t start off with hardware as its initial focus. Instead Xiaomi’s first product was the Android-based operating system MIUI, launched in 2010, which benefited greatly from the online community’s contributions.

Among all 82 HBase committers from mainland China, 17 are from mainland China, including 9 from Xiaomi. Duo Zhang, leader of the storage team at Xiaomi and the very first Apache HBase PMC member from mainland China, was the third-largest contributor in 2018 among all 7,000 committers of the Apache Software Foundation. Additionally, Xiaomi contributed 306 patches to HBase last year, accounting for 23% of the total 1,316 patches submitted by HBase contributors all over the world .

Xiaomi has taken other steps to champion open-source software. In 2018, Xiaomi officially open-sourced MACE (Mobile AI Compute Engine), a deep-learning inference framework. Xiaomi also invested RMB 1.65 billion in R&D in the first quarter of 2019, an increase of 50 percent from the prior year. The total investment in R&D last year was RMB 5.8 billion.

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform as of March 31st, 2019. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list. Xiaomi has also made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion.

Xiaomi Introduces Mi A3, Expands Android One Lineup 

Madrid, SPAIN, July 15th, 2019–– Global technology leader Xiaomi today announced Mi A3 as an extension to its best-in-class Android One lineup. Priced under €250, Mi A3 boasts a 48MP triple camera, in-screen fingerprint sensor, updated design and massive battery, making it an ideal daily driver for recent grads to tech enthusiasts, or anyone who appreciates exceptional features at an accessible price.

“Our Android One series, including Mi A1 and Mi A2, has always been highly successful in terms of immense popularity and exceptional reputation,” said Xiaomi Senior Vice President Wang Xiang. “We believe Mi A3 will continue to exceed our users’ expectations by providing an amazing Android experience at an honest price.”

“We are thrilled to strengthen our partnership with Xiaomi to add another great device to the Android One portfolio this year,” said Jon Gold, Director of Partner Programs, Google. “The all-new Mi A3 will deliver a software experience that is up-to-date and easy to use, with built-in malware protection and regular security updates that keep users safe.”

 

Flagship-Level Camera 

Mi A3 sports a triple camera setup on the back with 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens intelligently detects when users are shooting large images and recommends when to switch to ultra-wide-angle mode for a more optimal shot. And to top it off, built-in AI scenes detection automatically applies photo tuning to help users capture the perfect image, every time. 

On the front, Mi A3 uses a 32MP AI-equipped sensor for its selfie camera which merges four pixels to form large 1.6μm pixels and allows it to capture more detail in low-light conditions. Its unique panorama selfie feature lets users capture stunning group images without having to switch to the rear camera, use a selfie stick or cut people out. And its palm shutter feature eliminates the possibility of camera shake from pressing the shutter button by adding a simple gesture to start a countdown towards the perfect selfie. 

 

Stunning AMOLED display with Improved In-Screen Fingerprint Sensor 

 

Featuring a large 6.088” AMOLED Dot Drop display, Mi A3 offers more vivid colors and deeper blacks with a blazing fast response speed and enhanced power efficiency. For a more secure user experience, Mi A3 features an improved in-screen fingerprint sensor with a 15% increased fingerprint detection area. Compared to its predecessor, the sensor pixels and size has been doubled, allowing for an increased reliability and a 30% increased unlock success rate in extreme conditions – from dry fingers to strong light and ultra-low temperatures. 

 

All-New Dynamic Design Without Compromising Specs

 

Tech enthusiasts will be pleased to find impressive new design upgrades in Mi A3 that enhance the overall look and user experience. With a weight and thickness of 173.8g and 8.475mm respectively, the device’s compact size gives it a leg up for multi-taskers seeking single-hand operation. 

 

Mi A3’s front display and curved back is covered in Corning®️Gorilla®️Glass 5, offering a durable yet comfortable experience.  Importantly, the device’s compact form factor doesn’t sacrifice on audio — Mi A3 sports a cutting-edge front audio system and a 3.5mm jack.

 

Mi A3 is available in three attractive color choices to suit all different styles: Kind of Grey, Not just Blue and More than White. A nano-level holographic pattern enhances the blue and white color options to create a dynamic design effect that will appeal to style-conscious consumers. 

 

Peak Performance to Keep Up With Your Lifestyle

 

Mi A3 packs a punch with its massive 4030mAh battery — the Mi A series’ largest power capacity to-date. By pairing extended battery life with the efficiencies of Android One, Mi A3 enables a more reliable and extended experience for users on the go. And when it’s time to recharge, the device offers up to 18W fast charging via USB Type-C. 

 

As one of the very first devices powered by Qualcomm®️SnapdragonTM 665 Mobile Platform, Mi A3 also boasts smoother performance, faster speed, and improved AI capabilities for those taking advantage of features like AI Beautify and Google Lens. 

 

Android One with the Google Assistant 

 

Mi A3 is powered by Android One and runs on the latest Android 9 Pie operating system out of the box. Users can enjoy the latest Google innovation and stay productive with the Google Assistant, Digital Wellbeing Dashboard and Wind Down. With Google Assistant on Mi A3 you can get things done and stay on top of your plans while on-the-go, in the car or at home – using just your voice. You can ask questions, pull up your schedule, navigate places, set reminders, call, text and control connected smart home devices, hands free.

 

Mi A3 4GB+64GB and 4GB+128GB variants will retail at €249 and €279 respectively. On July 24th, the 4GB + 64GB model be available on mi.com, Mi Stores, Carrefour, El Corte Ingles, MediaMarkt, Movistar and Worten, and will reach Alcampo, Amazon and FNAC in the upcoming weeks. The 4GB + 128GB variant can be reserved on mi.com and Mi Stores from July 24th.

 

Device images can be downloaded here.

(Google, Android One, Google Play and other marks are trademarks of Google LLC.)


 

About Xiaomi

 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform as of March 31st, 2019.

Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list. Xiaomi has also made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion.

 

Xiaomi announces Mi CC9 smartphone series

The Mi CC9 series introduces a trendsetting 32MP front + 48MP rear camera setup to empower global creators
Mi CC9 Meitu Edition offers a revolutionary selfie portrait experience
Devices are available from RMB 1299

Beijing, CHINA, July 2 2019 –– Global technology leader Xiaomi has announced three new smartphones – Mi CC9, Mi CC9e and Mi CC9 Meitu Edition – under its new Mi CC series. Designed to deliver the exceptional photography experience younger generations crave, Mi CC9 series’s flagship camera configuration features a 32MP front camera and 48MP rear camera. Devices are equipped with the latest generation in-screen fingerprint sensor and a large 4030mAh battery, and can be purchased from RMB 1299. 

Flagship design with contemporary features

Mi CC9 leverages the exceptional manufacturing processes used to develop Mi 9, and maintains the same comfortable hand-feel with a curved glass back. The new series also makes use of Mi 9’s 6.39-inch FHD+ AMOLED display and screen-to-body ratio of up to 91 percent. 

Mi CC9 comes in three trendy colors, White Lover, Blue Planet and Dark Prince –– all of which produce a 3D effect. White Lover resembles light glistening on the surface of snow, refracting holographic colors in various angles. Blue Planet has a unique “CC” pattern, which is enabled by an even more complex nano-technology manufacturing process, causing the phone’s surface to resemble moonlight shimmering on the ocean.

The new series adopts a vertical logo and has a multi-color LED light on its back cover. In addition to acting as a notification LED, the hue light also supports unique light effects for games and can also pulse along to your favorite music.

The devices are equipped with the latest in-screen fingerprint sensor technologies — with faster unlock speed and a higher success recognition rate — as well as low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.  Mi CC9 also includes hardware DC tuning which ensures color retention while eliminating flickering under low light environment.

Industry-leading 32MP selfies, introducing brand new Mimoji feature

Mi CC9’s front camera uses a Samsung 32MP flagship sensor and merges four pixels to form large 1.6μm pixels and ultimately capture more details in low-light conditions. Meanwhile, AI beautify mode optimizations were applied to retain users’ facial features and avoid over-editing.

The device’s front camera supports palm shutter, as well as panorama selfies by merging three selfie photos in one to fit even more people in a group photo. Xiaomi also introduced a brand new Mimoji feature, that lets you use the front camera to produce cute cartoon photos and animations up to 15s.

Sony 48MP ultra-wide triple camera, all-new AI Skyscaping

At the back, Mi CC9 sports a triple camera setup with 48MP flagship main lens and a large 1/2” sensor for super clear 48MP ultra-high resolution day shots and uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots.  

Mi CC9 intelligently detects when architectural or group shots are taken and recommends if users should switch to ultra wide-angle mode for a more optimal image. With built-in AI distortion correction enabled, the device also corrects image distortion automatically.

For an even more optimal photography experience, users can leverage the all-new AI Skyscaping feature, which accurately detects the sky within the photo and can transform an overcast day to a bright sunny day or even a breathtaking sunset. This innovation was made possible by Mi AI Lab which used deep learning to analyze over 100,000 images of skies. 

Dual turbo technologies, 4030mAh high-capacity battery

Powered by Snapdragon 710 mobile platform, Mi CC9 offers fast speed, excellent performance, and long battery life. Mi Turbo optimizes system performance, enabling the system to run smoothly even after prolonged usage and increases app launch time by 20%. Gaming enthusiasts will also be eager to deploy Game Turbo 2.0 which offers color enhancement by increasing contrast when playing in dark environments. 

Despite its slim form factor, Mi CC9 packs a high capacity 4030mAh battery combined with power-saving features to accommodate up to two days of regular usage. The device is even equipped with multi-functional NFC, Hi-Res audio, 3.5mm headphone jack, and an IR blaster. 

Mi CC9e: A compact Mi CC 9 with Qualcomm Snapdragon 665 debut

Mi CC9e takes on a smaller form compared to the Mi 9 CC, with a 6.088-inch screen and a high-capacity 4030mAh battery. Given its compact size, the weight and thickness are reduced to 173.8g and 8.475mm respectively, making it ideal for single-hand operation.

While compact, Mi CC9e still packs flagship-level specifications, including the ultra-clear 32-megapixel selfie camera, 48-megapixel rear triple camera, an updated in-screen fingerprint sensor, cutting-edge front audio system, and a 3.5mm jack. 

Mi CC9e also debuts Qualcomm’s latest Snapdragon 665 mobile platform. It boasts great power efficiency with the 11nm LPP process technology and Vulkan 1.1 API, and improves AI performance significantly.

These top of the line specs are a true testament to Xiaomi’s commitment to delivering outstanding products at honest pricing for everyone. 

Mi CC9 Meitu Edition: Made for selfie lovers 

Mi CC9 Meitu Edition takes on a one-of-a-kind gradient color, reminiscent of the famous beaches of the Bahamas. Made with selfie lovers in mind, the smartphone features a highly-customized UI theme and ringtone that vibes with its holographic back cover.

Meitu Edition comes with the same hardware configurations – a front 32-megapixel selfie camera and a 48-megapixel triple camera setup. The main difference is the Meitu camera optimization, which capitalizes on all Meitu camera features and video editing capabilities to achieve a resulting image that is natural yet boasts great detail.

The highlight of Mi CC9 Meitu Edition is its unique AI low-light portrait feature that allows users to take beautiful, high-quality portraits in almost zero ambient light. This feature uses Meitu’s unique AI beautify technology and Meitu’s single frame depth acquisition technology to accommodate a wide variety of scenes. Even under extreme low-light conditions where it is difficult to see, the device can still extract facial features and produce a brilliantly detailed selfie thanks to depth acquisition technology.

Mi CC9 Meitu Edition also comes with a superior AI Beautify feature that supports zero-level microdermabrasion for a more natural looking photo. It also solves common problems faced while taking photos, such as accidental eye blinks or shots taken when eyes are closed. 

Mi CC9e 4GB+64GB, 6GB+64GB, 6GB+128GB variants will be available for RMB RMB 1299, RMB 1399, and RMB 1599 respectively

Mi CC9 6GB+64GB variant retails at RMB 1799, and 6GB+128GB variant for RMB 1999.

Mi CC9 Meitu Edition 8GB+256GB retails at RMB 2599. 

Preorders for Mi CC9 and Mi CC9 Meitu Edition will start tonight at 10pm, and open sales will start on July 5, 2019 at 10am through official Xiaomi channels in Chinese Mainland. Mi CC9e will be available on July 9, 2019.

Links to product images: Mi CC9e, Mi CC9, Mi CC9 Meitu Edition

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Mi Beard Trimmer marks Xiaomi’s foray into personal grooming 

IPX7-certified Mi Beard Trimmer allows for convenient use with a multitude of features including the ability to work with a power bank

BENGALURU, India, 25 June 2019 — Xiaomi, India’s number one smartphone brand, today announced Mi Beard Trimmer, marking entry into yet another product category — personal grooming. 

Speaking on the occasion, Raghu Reddy, Head of Category and Online Sales, Xiaomi India, said, “At Xiaomi, all the products we design, we do so keeping in mind the evolving needs of our Mi Fans and consumers. We are truly excited to be offering Mi Beard Trimmer, an India-exclusive product, venturing into the personal grooming segment. Equipped with self-sharpening blades, a long lasting battery along with an IPX7 waterproof body, Mi Beard Trimmer is a one-stop solution to a variety of grooming challenges. We hope that our Mi Fans and consumers across India would make the most of this handy product while achieving their potentially best beard look thus far”

Mi Beard Trimmer: Made exclusively for India

Announced via a rather quirky music-video style launch featuring Xiaomi India employees (access here), Mi Beard Trimmer comes with two combs and a total of 40 length settings, making it suitable for any kind of beard style. The blades it features are also heavy-duty stainless steel, with a design that makes them self-sharpening — meaning your trim will always remain sharp.

Designed for use on the go

With support for corded as well as cordless use, Mi Beard Trimmer is a versatile gadget. A 5 minute charge allows for 10 minutes of use, great for a quick trim in the nick of time. What’s more, thanks to the in-box charging cable, Mi Beard Trimmer can be charged using a USB adaptor or  Mi Power Bank — truly on the go! 

Mi Beard Trimmer also features IPX7 certification, meaning that it can withstand submersion in water for up to 1 meter for 30 minutes making it fully washable. Besides, an easy-to-use travel lock makes Mi Beard Trimmer an ideal inclusion in every toiletry kit. The quad-edge design allows for a secure grip while giving the trimmer a refreshed look that breaks the clutter.

Product images here

Mi Beard Trimmer: Quick specs

  • Self sharpening blades with 0.5mm precision
  • 40 length setting with two combs
  • 90 minutes of battery life on one charge
  • IPX7 waterproof quad-edge design
  • Travel lock
  • Cordless and corded usage (supports most power banks)
  • 10min use on a 5min charge

Availability

Mi Beard Trimmer will be available for pre-order for INR 1,199 starting today, 12:05pm on Mi.com. It will be available on open sale at Mi.com, Amazon, Mi Homes starting 27th June at 12 noon.

About Xiaomi Corporation                                                                               

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

 

Xiaomi announces Mi CC, the new smartphone series under its Mi brand

Xiaomi today announced Mi CC, its new smartphone series under its Mi brand. Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.

“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.

The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing numbered Mi and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.  

Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.

Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.

Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.

“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Mi 9T, Xiaomi’s latest flagship, makes its debut in Spain

  • Starting from €329, Mi 9T features the Qualcomm® SnapdragonTM 730 Mobile Platform, AI 48MP triple camera, and a mesmerizing flame-inspired glass back
  • Xiaomi further expands its wide range of Internet of Things (IoT) connected smart hardware with Mi Smart Band 4, Mi Electric Scooter Pro, and Mi True Wireless Earphones

MADRID, Spain, 12 June 2019– Xiaomi announced the arrival of Mi 9T, the latest smartphone in its highly popular flagship Mi 9 family, in Spain today.

Mi 9T will be available from 17 June and starts at €329. The device sports the latest Qualcomm® SnapdragonTM 730 Mobile Platform, a 6.39-inch Full Screen Display, a 20MP pop-up front camera and a rear 48MP triple camera setup.

Qualcomm® Snapdragon™ 730 with an increasing CPU and GPU performance

Mi 9T features the best-in-class Qualcomm® Snapdragon™ 730 mobile platform, offering an increase of 35 percent for CPU performance, and of 10 percent for GPU, as well as twice the AI performance, compared to its predecessor Snapdragon™ 710– all enabled an octa-core KryoTM 470 chip processor based on the 8nm process for extreme power efficiency, along with the 4th generation AI smart engine for delivering powerful AI performance.

The smartphone comes with the new Game Turbo 2.0 for an ultimate gaming experience by optimizing touch response, display, sound quality, network and in-game calls. Touch response rate goes up to 180Hz, while click and touch response times are reduced to about 70 milliseconds, the new Mi 9 family member is able to offer an esports-level gaming experience.

AMOLED Full Screen Display and unique curved glass back with flame design

Featuring a 6.39-inch AMOLED screen without a notch, the display of Mi 9T supports Reading and Sunlight mode 2.0, low-brightness color grayscale optimization, and 256-scale eye protection technology, delivering an incredible immersive viewing experience. It has also received low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute. By adopting an elegant pop-up selfie solution, Mi 9T is able to achieve a true full screen display.

Mi 9T applies a nano-holographic technology to produce a unique flame design on its four-sided curved glass back. The combination of 3D-glass and extremely narrow frame gives the phone an incredibly comfortable hand-feel.

The device is equipped with the 7th-generation in-screen fingerprint technology. The dual optimization of hardware and software significantly improves the fingerprint recognition rate and speed.

48MP triple camera and 20MP pop-up front camera

Offering an AI triple camera setup, Mi 9T features a main 48MP camera with a 1/2″ Sony flagship IMX 582 sensor that can produce ultra-high resolution photos. For night portraits, the camera sensor supports merging four pixels to form large 1.6μm pixels to capture more details in low-light conditions.

In addition to the 48MP main camera, the Mi 9T also features a 13MP ultra wide-angle lens with a 124.8 degree field of view, and an 8MP telephoto lens. The options offered by the combination of these three lenses can cover most settings, delivering an SLR-like photography experience.

Mi 9T sports a 20MP pop-up front-facing camera with a sapphire glass cover. When the front camera is raised, it will display lighting effects and is accompanied by one of six sound effects. The light ring on top acts as a notification light for incoming messages and charging status. Group selfies taken with the panorama feature, which allows panning the 20MP selfie camera, will let you include all your friends in a single shot.

4000mAh large battery, NFC and Hi-Res Audio certification

Featuring a large 4000mAh battery and an AI energy saving mode to automatically adjust screen brightness and for activating sleep mode at night, Mi 9T has power to last through a day of heavy use. Mi 9T supports up to 18W charging.

Mi 9T offers multi-function NFC, with payment transaction speeds increased by up to 30 percent. It also offers superb audio quality, featuring 1217SLS speakers and Smart PA as well as a 0.9cc large sound chamber for powerful playback. The device retains a 3.5mm headphone jack, and has received Hi-Res Audio certification.

Price and availability

Mi 9T will be available in Spain from 17 June with two colors, Carbon Black and Glacier Blue, at a retail price of €329 for 6GB + 64GB. For the first 24 hours, mi.com/es and Amazon will feature a special launch price of €299 for the 6GB + 64GB version. The 6GB + 128GB model, available in Spain in the coming weeks, will be priced at €369. The Flame Red version will come at a later date.

Availability in other markets will be announced closer to local launch dates.

***

Spotlight on newly-launched smart hardware

Among the announced products are a myriad of ecosystem smart hardware connected on the IoT platform, including Mi Smart Band 4, the new generation of Xiaomi’s top-selling smart wearable; Mi Electric Scooter Pro, the much-loved last-mile solution device; and Mi True Wireless Earphones.

Step up, live more: Mi Smart Band 4

The much-expected new generation of Xiaomi’s top-selling smart wearable – Mi Smart Band 4 was also announced to arrive. According to the latest data by IDC, Xiaomi is the number one wrist-worn wearable company by shipment volume (Q1 2019).  

Mi Smart Band 4 comes with an all-new full color AMOLED display, allowing users to view fitness stats, messages and notifications in a glance with a splash of color. Even with a full-color display, Mi Smart Band 4 is equipped with a 135mAh battery and is able to last up to 20 days on a single charge. In addition to the health and activity tracking features from previous generations, Mi Smart Band 4 now features a swim tracking mode to monitor swim length, time, swim strokes, SWOLF (a measure of swimming efficiency) and more. Mi Smart Band 4 retains a sleek and lightweight design, an all-new intuitive user interface for easy navigation, automatic band lock feature when removed from the user’s wrist, and controls for music playback on smartphones.

Mi Smart Band 4 will be available from in Spain at the end of June, at a price of €34.99, on mi.com, Mi Stores and the other official channels of Xiaomi in Spain.

Take the journey further: Mi Electric Scooter Pro

Mi Electric Scooter Pro features a high-capacity battery that offers up to 45km range on a single charge, a climbing angle of 12°, a top speed of 25km/h and a new built-in LED multi-function display for monitoring your ride. Mi Electric Scooter Pro sports the same award-winning minimalist design as the Mi Electric Scooter. Its portable folding design makes it a perfect last-mile solution and allows for easy storage. It features the same intuitive controls, double-braking system as well as a series of battery safety features.  

Mi Electric Scooter Pro is on sale from tomorrow, 13 June, for €499, in Mi Stores and MediaMarkt. In the month of July, Mi Electric Scooter Pro will be available in the rest of official channels of Xiaomi in Spain.

 

No wires, no limits: Mi True Wireless Earphones

Mi True Wireless Earphones, designed for people on-the-go, features a truly wire-free design with no annoying tangled cables. Delivering superior audio and high-quality music playback, it offers up to a total of 10 hours of continuous music playback. Mi True Wireless Earphones offer easy pairing and stable connections – it auto-connects to your paired device when you open the case, offering a quick seamless connection each time. Music playback automatically stops when either of the earpieces is removed from the ear and can also work independently for answering phone calls. Its intuitive touch controls let you tap or double tap to play/pause music, answer/end calls or activate voice assistants.

Mi True Wireless Earphones will be available from tomorrow, 13 June, on mi.com and Mi Stores at a price of €79.99.

Links to product images: Mi 9T, Mi Smart Band 4, Mi Electric Scooter Pro and Mi True Wireless Earphones.

For more information about the products available in Spain, please visit: https://www.mi.com/es***

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Xiaomi announces Mi Smart Band 4 and Mi AI Translator, along with a host of smart home AIoT products

 

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