[News] Xiaomi captivates hundreds at its inaugural U.S. Mi Fan event

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[News] Xiaomi showcases 5G version of Mi MIX 3 with Snapdragon 855

GUANGZHOU, China, December 6 2018—Today, Xiaomi showcased the 5G version of Mi MIX 3 at the China Mobile Global Partner Conference. Among one of the first 5G smartphones, 5G version Mi MIX 3 sports Qualcomm’s latest chipset platform, Snapdragon 855 and X50 5G modem, with a maximum download speed of up to 2Gbps. Xiaomi also demonstrated Web surfing and live video streaming using the 5G network, providing a vivid experience of the future benefits of 5G.

Leading the way in the 5G era with China Mobile 5G smartphone in Q3 2018

Xiaomi has always prioritized R&D, especially with regards to core wireless technologies for the smartphone industry. The high download speed brought by Mi MIX 2‘s four-antenna LTE technology, Mi 6‘s 2 x 2 dual-channel Wi-Fi are widely acclaimed. Mi 8‘s dual-frequency GPS is also at the forefront of the industry.

That still holds true in the 5G era. Back in early 2016, Xiaomi set up a 5G exploratory research team to conduct comprehensive and in-depth research on the 5G standard. Since then, Xiaomi has participated in and led some discussions on 5G technical topics and has led the development of the industry.

5G has higher requirements for antenna design and transmission than 4G and Xiaomi is leading in antenna array research and development. Xiaomi also contributed greatly to the 3rd Generation Partnership Project, a collaboration between groups of telecommunications standards associations, helping it revise the existing standard of NB-IoT, an important part of 5G technology.

At the beginning of 2017, Xiaomi officially launched the design of 5G smartphones. In September 2018, Xiaomi took the lead in building 5G signaling and data link connections, laying the foundation for 5G commercial use. Xiaomi will participate in the first wave of 5G pre-commercial field test launched by China Mobile in the first quarter of 2019, and will also launch the 5G version of Mi MIX 3 in Europe, and then launch commercial smartphones supporting China Mobile’s 5G network in the third quarter of 2019.

Exploring new 5G applications

In July 2018, Xiaomi signed a strategic cooperation framework agreement with China Mobile. Taking advantage of its own strengths in the IoT field, Xiaomi will cooperate with China Mobile and other partners to explore new applications that make full use of 5G technology.

In the future, Xiaomi will make full use of its position as the world’s largest consumer IoT platform, and jointly promote 5G in the smart home field with China Mobile. Xiaomi will also explore opportunities in emerging business areas, such as 8K ultra-high-definition VR streaming, 3D holographic video call, 3D AR street view navigation, video game streaming services, among others.

[News] Xiaomi and IKEA partner to bring smart connected homes to more users

Xiaomi further opens up AIoT program and invests RMB 100 million to set up a developer fund

BEIJING, China, November 28 2018 — Global technology leader Xiaomi today announced at its annual MIDC conference a strategic partnership with IKEA. IKEA’s full range of smart lighting products will be connected to Xiaomi’s IoT platform starting this December in China. This marks the first time IKEA has partnered with a Chinese technology company.

A pioneer in AI and Internet of Things (IoT), Xiaomi IoT platform has connected more than 132 million smart devices (excluding mobile phones and laptops), and has more than 20 million daily active devices in more than 200 countries and regions around the world, as of September 30. This is according to data released at the conference by Lei Jun, Founder, Chairman and CEO of Xiaomi Corporation. Xiaomi Xiao Ai voice assistant has cumulatively been activated on about 100 million devices, with monthly active users exceeding 34 million and cumulative wake-up times exceeding 8 billion.

 

Fan Dian, General Manager of the IoT platform department of Xiaomi, said, “IKEA and Xiaomi share very similar values and I believe our cooperation will accelerate the development of the smart home industry across the world.”

Anna Pawlak-Kuliga, CEO and president of IKEA Retail China said she believes the two companies will benefit greatly from the partnership, better enabling both to serve customers worldwide with smarter solutions at home.

Starting in China in December, IKEA’s full range of smart lighting products will be connected to Xiaomi IoT platform and can be controlled via Xiaomi products, including Xiao Ai voice assistant and the Mi Home app. The lights can also be paired to other Xiaomi IoT smart devices such as sensors and electrical appliances for smart scene management. The smart lighting products will be connected to Mi Control Hub through the ZigBee protocol.

In addition to IKEA, Xiaomi also announced in-depth cooperation with Ji Hotel, CHJ Automotive and Ikongjian, an interior decoration company. These partnerships involve a full range of Xiaomi smart IoT devices that can be applied to different scenarios.

Further opening up AIoT possibilities for third-party developers

Since the inaugural MIDC conference in 2017, Xiaomi has been developing initiatives for developers to take advantage of the opportunities in AI and IoT. The Xiaomi IoT Developer Program was first launched last year, giving third-party developers access to the Mi Home platform for controlling smart home scenarios with cloud + AI + big data capabilities.

In the past year, over 1,000 third-party products have successfully been incorporated to the Xiaomi IoT platform, which has accumulated over 1,000 enterprise developers and more than 7,000 individual developers, allowing Xiao Ai voice assistant to perform over 1,300 types of tasks. Xiaomi has also started new initiatives for developers to take advantage of the opportunities in AI and IoT. For more information, please visit the Xiaomi IoT Developer Website.

This year, Xiaomi continues to open up AIoT possibilities. The company announced at the conference that it will invest RMB 100 million to build the “Xiaomi AIoT Developer Fund”, which will be used to support AI developers, hardware equipment manufacturers and AI technology companies.

Xiaomi also released Mi Smart Door Lock, which adopts integrated 3D live fingerprint recognition. It also supports six unlocking means including password, NFC and Bluetooth.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Android 9 Pie update now available for Mi A2!

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Xiaomi’s Q3 Revenue Surges 49.1%, Achieves Rapid Growth Across All Business Segments

Net Profit Reaches RMB2.48 billion, Significantly Beats Market Consensus 

(Hong Kong, November 19, 2018) – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the third quarter of 2018 ended September 30, 2018 (“3Q2018”).

Upholding its unique and powerful “triathlon” business model, Xiaomi’s operating performance was robust in the third quarter of 2018. The Group recorded revenue of approximately RMB50.846 billion, representing a year-on-year increase of 49.1%, among which international revenue grew 112.7% year-on-year to RMB 22.3 billion, accounting for 43.9% of its total revenue. Net profit for the third quarter was approximately RMB 2.481 billion. Adjusted profit (Non-IFRS Measure) was approximately RMB 2.885 billion, representing a year-on-year increase of 17.3%, and a quarter-on-quarter increase of 36.3%.

3Q2018 Financial Highlights

  • Total revenue was RMB50,846.2 million, an increase of 49.1% year-on-year
  • Gross profit was RMB6,578 million, an increase of 26.4% year-on-year
  • Net profit was RMB2,481 million
  • Non-IFRS adjusted profit was RMB2,885 million, an increase of 17.3% year-on-year
  • Earnings per share were RMB0.117

Xiaomi Founder, Chairman and CEO Mr. Lei Jun, said: “In the third quarter of 2018, we successfully built on Xiaomi’s impressive heritage, opening up several new avenues on our journey to achieve significant breakthroughs. The strategies to which Xiaomi adheres, such as strengthening the performance of the high-end market, accelerating the development of new retail channels and focusing on AI development and application, all yielded remarkable results during the reporting period. Furthermore, Xiaomi’s new high-potential businesses, including the monetization of internet services apart from smartphones in China, the globalization of our IoT products and our entrance into the white goods market, have all showed promising beginnings. Thanks to all these achievements, we are extremely confident about Xiaomi’s future.”

3Q2018 Results Review 

Rapid growth across all business segments. In the third quarter of 2018, Xiaomi’s smartphones segment recorded revenue of approximately RMB35.0 billion, representing an increase of 36.1% year-on-year, which was mainly driven by increases in both smartphone sales volume and the average selling price (“ASP”). As of October 26, 2018, Xiaomi’s smartphone shipments exceeded 100 million units, successfully achieving our full-year target more than two months ahead of schedule. Revenue from the IoT and lifestyle products segment grew the fastest year-on-year by 89.8% to RMB10.8 billion. Meanwhile, revenue from our smart TV and laptop sales increased by 100.3% to RMB4,227.2 million in the third quarter of 2018. In addition, several of our ecosystem products, such as the Mi Band, Mi Electric Scooter and Mi VR headset, experienced robust sales growth. Revenue from the internet services segment grew 85.5% year-on-year to RMB4.7 billion in the third quarter of 2018, driven primarily by increasing monetization on Chinese mainland. Advertising revenue grew by 109.8% year-on-year to RMB3.2 billion, driven by the continuous optimization of our recommendation algorithm, users’ increasing engagement of our internet services, and higher pre-installation revenue.

Consolidated our position in the high-end smartphone market in Mainland. In the third quarter of 2018, Xiaomi continued to optimize its product portfolio to strengthen its presence in the mid- to high-end smartphone market in Chinese mainland. During the reporting period, our smartphone average selling price (“ASP”) on Chinese mainland continued its ascent from the previous quarter, increasing  16% year-on-year and 4% quarter-on-quarter. Our smartphone ASP outside Chinese mainland also increased by 18% year-on-year, attributable to the increase in the proportion of shipments to Western Europe. The rising proportion of mid- to high-end smartphone users has laid a better foundation for the monetization of Xiaomi’s internet services segment in the future.

International revenue grew 112.7% year-on-year, contributing to a higher percentage of total revenue. According to Canalys, our smartphone shipments for Western Europe grew 386% year-on-year and we were ranked fourth in terms of smartphone shipments in the third quarter of 2018. Our smartphone shipments for India and Indonesia grew 31% and 337%, respectively, helping us achieve the number one market share position by shipments in India and catapulting us to number two in Indonesia. We were ranked in the top five in the smartphone markets of 30 countries and regions in terms of shipments in the third quarter of 2018.

Continuously strengthening our user network and monetization ability.  As a result of the increased sales of smartphones and user adoption, monthly active users (“MAU”) of MIUI increased 43.4% from 156.5 million in September 2017 to 224.4 million in September 2018. The average revenue per MIUI user (“ARPU”) for the quarter under review increased by 29.4% year-on-year to RMB21.1. Moreover, the monetization of our overseas internet services businesses is showing early promise. In the third quarter of 2018, the Group’s overseas internet services revenue accounted for 4.4% of all internet services revenue. Xiaomi is also seeing a more significant contribution to internet services revenue from non-smartphone devices, with TV internet services revenue accounting for 5.4% of its total internet services revenue in the third quarter of 2018.

Development Strategy

Artificial intelligence + IoT (“AI + IoT”) forms one of Xiaomi’s core strategies. In the third quarter of 2018, Xiaomi further enhanced its advantages in the global AI + IoT market. As of September 2018, Xiaomi’s AI assistant (“小愛同學”) had more than 34 million monthly active users, making it one of the most used AI voice interactive platforms on Mainland China. At the 2018 World Artificial Intelligence Conference, Xiaomi’s AI assistant (“小愛同學”) was shortlisted for the SAIL Award, the conference’s most prestigious award. As of the end of the third quarter of 2018, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 132 million units, an increase of 13.8% from the previous quarter. There were about 1.98 million users who owned more than five Xiaomi IoT devices, excluding smartphones and laptops, representing an increase of 16.5% quarter-on-quarter.

Xiaomi is also focusing on building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels. As of September 30, 2018, Xiaomi had 499 Mi Homes on Mainland China, mainly in first- and second-tier cities. Moreover, to further penetrate China’s lower tier cities and rural areas, by the end of the third quarter of 2018, Xiaomi had more than 1,100 authorized stores in total, compared with more than 360 authorized stores by the end of the second quarter of this year. Xiaomi’s overall operation remained highly efficient, with its operating expense ratio decreasing by 0.3 percentage points quarter-on-quarter to 8.5% for the third quarter of 2018.

In addition, Xiaomi adopted a multi-brand strategy to better target different user segments. In response to users’ pursuit of ultimate smartphone performance, Xiaomi launched POCOPHONE, its new sub-brand. The brand’s very first smarphone was announced in India on August 22, 2018 and now the device is available in most of its international markets. Xiaomi also launched a gaming smartphone brand, Black Shark, through one of its investee companies. Black Shark brings together powerful hardware, polished software, and gamer-centric services to deliver the ultimate gaming experience to users.

On November 19, 2018, the Company and Meitu, Inc. entered into a strategic cooperation framework agreement. Under the agreement, Xiaomi will receive 30-year exclusive global licensing of Meitu’s branded smartphones and certain smart hardware products. Leveraging Xiaomi’s leading capabilities in hardware, software, AI research and development of internet services, as well as its strong supply chain and production capacity management, and efficient new retail network, the cooperated smartphone business is expected to achieve rapid sales growth. At the same time, Meitu’s brand impression will also help us to gain more female users and to continue to expand and diversify our user base.

– End – 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

[NEWS] Xiaomi enters the UK, marking further expansion in Western Europe

Starting at £499, Mi 8 Pro’s futuristic transparent glass back design is one of the first to feature pressure sensitive in-display fingerprint sensor

The first Authorised Mi Store in UK will soon be opened in Westfield London

 

Thursday 8th November, 4pm GMT—Global technology leader Xiaomi enters the UK today with a slew of exciting products at its first ever launch event in the market, highlighting its stunning flagship Mi 8 Pro packed with world-class technology innovations making its global debut outside Greater China. Other products announced include Redmi 6A that offers great value and Xiaomi Band 3, Xiaomi’s wildly popular fitness band, as well as Mi Electric Scooter.

In addition to the impressive spec of the Mi 8which boasts Qualcomm® Snapdragon™ 845, AI dual camera, IR face unlock and 6.21” AMOLED Full Screen Display, the Mi 8 Pro upgrades the popular Mi 8 smartphone with a pressure sensitive in-display fingerprint sensor and a transparent glass back cover.

Xiaomi has shipped more than 100 million smartphones this year, and the Mi 8 series, with a total shipment over 6 million and counting, has been a major contributor to this global success. Mi 8 Pro shares the same great performance and photography capabilities with Mi 8, and adds a pressure sensitive in-display fingerprint sensor and a transparent glass back exposing a decorative cover crafted using electronic components, making it one of the most unique-looking smartphones on the market.

Xiaomi’s entry into the UK follows its arrival in France and Italy this May, and the official entry last November into Spain, its first Western European market, where it had already become the #3 smartphone vendor as per Canalys. Today Xiaomi has entered 74 markets globally and is top in 30 markets. As per Q2 IDC report, Xiaomi is ranked 4th in the global smartphone market with nearly a 50% year on year growth rate.

Wang Xiang, Senior Vice President of Xiaomi Corporation, said: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in the UK. By bringing a range of our amazing products at honest pricing we want to offer more choices and let everyone in the UK enjoy a connected simple life through our innovative technology ”

Pressure sensitive in-display fingerprint sensor

Unlike other in-display fingerprint technologies that constantly ping the screen to see if a finger is present, the Mi 8 Pro’s dedicated pressure sensor only activates the unlocking process once you place your finger on the screen, which is faster and more power-efficient.

12MP + 12MP AI dual camera

Mi 8 Pro sports the same camera setup as Mi 8, which received a DxOMark score of 105 for photography. The Sony IMX363 primary sensor features massive 1.4μm pixels and dual pixel autofocus, enhancing photo brightness and quality while drastically improving focus speed, especially in low-light conditions. Bolstering 4-axis OIS and 2x optical zoom, plus a bunch of handy AI features such as AI portrait, AI beautify and AI scene detection, this is one of the best camera setups in the world.

6.21” AMOLED Full Screen Display, Always-On display

This AMOLED panel offers a startling contrast ratio of 60,000 to 1, meaning incredibly crisp colours and deep, power-saving blacks. With an 18.7:9 aspect ratio, it provides an unmatched visual experience that is highly practical and beautiful. Always-On display support provides a convenient way to check your notifications, the date, and the time, while saving time and battery life by keeping the screen off.

Qualcomm®SnapdragonTM845 flagship processor

Mi 8 Pro sports the flagship Qualcomm®SnapdragonTM845 platform. With a 2.8GHz maximum clock speed and the new Qualcomm®AdrenoTM630 GPU, the platform outperforms its predecessor by up to 30 percent. The platform also features a newly introduced DSP architecture with AI performance three times higher than the previous generation. Supported by 8GB LPDDR4x DRAM, Mi 8 Pro can render the most demanding games at high FPS for an unparalleled gaming experience.

Mi 8 Pro also features face unlock with an infrared camera paired with a dedicated infrared illuminator, enabling rapid and accurate face unlock in a dark environment, and uses the same dual frequency GPS as Mi 8 for more accurate navigation.

The Mi 8 Pro comes in Transparent Titanium with an 8GB + 128GB setup and will be available from the 9thNovember through Three, Amazon, Argos, John Lewis, Carphone Warehouse, Currys PC World, Very, gomobile, mobile phones direct, Katana and Mi.com and the first Authorised Mi Store that will be opened on Nov 19.

Redmi 6A offers great value

Starting at £99,Redmi 6A sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Its  3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera featuring phase detection autofocus and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode.

In the UK, Xiaomi is introducing the following well-loved Mi Ecosystem products:

Xiaomi Band 3

Priced at £26.99 Xiaomi Band 3 has a large OLED touchscreen display in addition to a physical button for easy control. It is an all-round upgrade on Xiaomi’s wildly popular fitness tracker, complete with a more comfortable and secure wrist band, along with a 20-day battery life and 50-meter water resistance.

Xiaomi Band 3 will be available from the 9th November through Amazon.com, Mi.com, Three, ebuyer.com, SCAN, buyitdirect, Box, Curryspc World, Carphone Warehouse. It will be available in the Authorised Mi Store starting from the 18th November.

Mi Electric Scooter

Priced at £399, Mi Electric Scooter has an award-winning design and is incredibly easy to master. It travels 30km on a single charge and weighs just 12.5kg, and comes with an LED headlight and features such as regenerative braking. By connecting to an app, users can also use their phone as a dashboard.

Mi Electric Scooter will be available at Amazon.com, Mi.com, ebuyer.com, SCAN, Box, halfords, very, littlewoods, Pure and Authorised Mi Store later this month.

First ever Authorised Mi Store in the UK

Xiaomi also announced today that it will open its first ever Authorised Mi Store in the UK, opening 18th November 2018 in Westfield London which will also host a range of its exclusive Mi Ecosystem products. Designed to be user-centric through mobile internet, theecosystem creates a network of long-lasting, and stylish looking smart devices designed to make life easier from Mi Band 3 to the Mi Sphere Camera Kit.

Download product images here:Mi 8 Pro, links for other products

For additional information about Xiaomi, visit:http://blog.mi.com/

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

For more information of Xiaomi’s deals please follow Xiaomi UK’s official social media pages:

Facebook: https://www.facebook.com/XiaomiUK/

Twitter: https://twitter.com/xiaomi?lang=en

[News] Technology meets art: Xiaomi launches flagship Mi MIX 3 at the Forbidden City

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Win $50,000 with creative photos shot on any Xiaomi phone

Voters from around the world will pick the best phone photographer for the 2nd Xiaomi Photography Challenge

Beijing, China, 25 October 2018(Regional market please localize the location)—The Xiaomi Photography Challenge, organized by global technology leader Xiaomi, will give budding mobile photographers using Xiaomi smartphones a chance to win prizes totaling US$50,000.

The 2nd Xiaomi Photography Challenge, which kicks off today, is based on the theme “Ordinary | Extraordinary”. With the belief that even a photo from a phone can defy expectations, the contest allows participants to take creative photos using any Xiaomi phone to discover the uniqueness of everyday life. Photos will be divided into four categories: Natural look (portraits), Piece of the World (landscapes and “big” scenes), Dreamscape (light in the darkness) and Why So Serious? (creative photos).

This year’s challenge boasts a distinguished panel of judges, including Gueorgui Pinkhassov and Jerome Sessini—both members of Magnum Photos, a world renowned photographic cooperative. Wang Xiang, Xiaomi Senior Vice President, as well as Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, will join the panel to pick the top 100 challengers.

The final winners will be selected by Mi Fans, who will vote for their favorite photos from the top 100. From November 27th to December 6th, anyone will be able to log into mi.com to cast their votes.

The first Xiaomi Photography Challenge was held in 2017 with more than 13,000 participants from around the world, with the eventual winner awarded the 30,000 top prize.

Photography Challenge link: https://event.mi.com/en/photography2018 

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About Xiaomi 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

 

[News] Xiaomi Indonesia join hands with Aksi Cepat Tanggap in support of Central Sulawesi Victims

Xiaomi through Aksi Cepat Tanggap are among the first to be at the location to help collect daily essentials and other relief materials

JAKARTA, Indonesia, Oct. 1, 2018  —  In a humanitarian effort, global technology leader, Xiaomi, join hands with Aksi Cepat Tanggap committing donation to who are affected by the earthquake and tsunami in Central Sulawesi.

Xiaomi took initiative to extend a helping hand in donating food items, medicine, hygiene products including edibles (baby food, biscuits, clean water), and non-edibles (baby diapers, flashlight, and powerbank). Xiaomi through Aksi Cepat Tanggap are among the first to be at the location to help collect daily essentials and other relief materials to meet the needs of families impacted by disasters of Palu and Donggala.

“Our hearts and prayers go out to everyone in the region whose lives have been impacted by both the devastating earthquake and tsunami in Palu and Donggala,” said Steven Shi, Xiaomi Indonesia Country Manager and Head of South Pacific Region. “Xiaomi has always been committed to serve the community and our partnerships with local nonprofits serving the community like Aksi Cepat Tanggap make it possible for us to move essential goods to where it is needed most.”

“ACT welcomes Xiaomi’s initiative to ease the burden of our family affected by the earthquake and tsunami in Palu and Donggala,” said Ahyudin, President of Aksi Cepat Tanggap (ACT). “As we know, after the earthquake & tsunami that hit Palu & Donggala, there are many urgent needs such as first aid, baby supplies and food. In addition, electricity is not active yet so powerbank assistance is very helpful for victims and volunteers who want to send updates to their loved ones. Hopefully it will continue to provide a more massive impact for the victims.”

The top priority right now is ensuring the safety of those affected by the tsunami, assist the needs and items required to address their immediate needs to provide shelter, livelihood, and non-food items. In addition to support the immediate needs, Xiaomi is also providing 2,500 units of its ready-to-use Mi Power Banks to volunteers, families and local field team to stay connected to provide update to outside world.

[News] Xiaomi launches Mi 8 Lite and Mi 8 Pro

Mi 8 Lite inherits the powerful photography and gaming experience from Mi 8, and Mi 8 Pro takes it up a notch with in-display fingerprint technology.

CHENGDU, China, 19 September 2018—Global technology leader Xiaomi today unveiled Mi 8 Lite and Mi 8 Pro, giving users more ways to enjoy the best features from the Mi 8 series.

With a 24MP Sony IMX576 sensor on the front, and powered by the Qualcomm® SnapdragonTM 660 AIE SoC with state-of-the-art gaming enhancements, Mi 8 Lite is perfect for those seeking both a powerful photography and gaming experience on their smartphones. Meanwhile, Mi 8 Pro elevates the experience of Mi 8 with the addition of pressure-sensitive in-display fingerprint technology. Inspired by the works of famous French impressionist Claude Monet, whose paintings are renowned for bringing out the effect of light on natural colors, Mi 8 Lite and Mi 8 Pro feature a new glass finishing that has a mirror-like gradient finish.

Mi 8 Lite for an amazing photography and gaming experience

With 24 megapixels, the front-facing Sony IMX576 sensor on Mi 8 Lite is able to capture more details than ever before. In low light conditions, the sensor uses Super Pixel technology to combine the information of four pixels into one large pixel, resulting in improved clarity especially in indoor scenarios. As with Mi 8, the rear AI dual camera uses the Sony IMX363 as its main sensor, which comes with 1.4µm large pixels for images with less noise, along with Dual Pixel Autofocus to dramatically improve focusing speeds so you won’t miss your shot.

The high-performance camera hardware is paired with Xiaomi’s advanced AI features, including a new option that applies retouches to your eyebrows, pupils, chin and lips to achieve a nude makeup look. Meanwhile, the Mi 8 Lite display can light up in different colors to suit different scenarios when taking selfies, intelligently illuminating the face with the right color temperature for great-looking selfies.

Mi 8 Lite is powered by the Qualcomm® SnapdragonTM 660 SoC with the powerful Qualcomm® Artificial Intelligence Engine (AIE). It is the first 660-powered device capable of running the Chinese version of Arena of Valor with Vulkan API support, giving it a massive boost in graphics and performance. This is the result of cooperation between Xiaomi and Tencent Games on game optimization after the two sides launched a research lab in July 2018. In addition, Xiaomi also worked with Epic Games to improve the performance, graphics and power efficiency of games based on the Unreal Engine. Mi 8 Lite also adopts Xiaomi’s new Mi Sound feature with an upgraded DSP (digital signal processing) algorithm for all-around audio improvement.

Mi 8 Lite will hit shelves across the Chinese Mainland on 25 September in Aurora Blue, Sunset Gold and Midnight Black, in three versions: 4GB+64GB for RMB 1399, 6GB+64GB for RMB 1699 and 6GB+128GB for RMB 1999.

Mi 8 Pro adds futuristic pressure-sensitive in-display fingerprint unlock

On top of the flagship Mi 8 features, Mi 8 Pro takes it one step further with a pressure-sensitive in-display fingerprint sensor. Unlike other in-display fingerprint technologies that waste energy by constantly pinging the screen to see if a finger is present, the dedicated pressure sensor only activates the unlocking process once you place your finger on the screen, which is faster and more power-efficient. Mi 8 Pro will also have a Transparent Titanium version with the same transparent design as Mi 8 Explorer Edition.


Mi 8 Pro, available in Sunset Gold, Black and Transparent Titanium, will be on sale starting 21 September in two versions: 6GB+128GB for RMB 3199 and 8GB+128GB for RMB 3599.