Xiaomi officially enters the refrigerator arena by debuting four premium offerings

Beijing, China, 12 September 2019– Following the remarkable success of Mi TV, Mi Air Conditioner, Mi Washing Machine and Mi Stove Top Set, today global technology leader Xiaomi officially marks its entry into the refrigerator sector by launching four distinct offerings. The newly announced products – which include Mi 4-Door Side-by-Side Refrigerator 486L, Mi 2-Door Side-by-Side Refrigerator 483L, Mi 3-Door Refrigerator 210L, and Mi 2-Door Refrigerator 160L – provide a spectrum of appliance sizes, storage volumes and price ranges to suit every household need.  

All four Mi Refrigerators feature a premium titanium appearance and reflect a compact, minimalist design. Three feature air-cooling technology that keeps food frost-free. A three-dimensional air circulation setting ensures an even temperature in the cabin and prevents cool-air from blowing directly onto food so it remains fresh longer. The three air-cooling enabled refrigerators come with an optimal auto temperature calibration function with four built-in temperature sensors, allowing automatic adjustments based on ambient temperature under the smart mode.   

Each refrigerator boasts a silent 39dB noise level, keeping sound at a minimal volume. And both the Mi 3-Door Refrigerator and Mi 2-Door Refrigerator features amazing energy efficiency that meets level 3 of the new Chinese national standards of energy-saving, representing only 1.05kWh and 0.99 kWh of power consumption per 24 hours. 

Along with a smart control panel, Mi 4-Door Side-by-Side Refrigerator is also enabled with XiaoAi AI Assistant and Mi Home app. Through voice control over a Mi AI Speaker or Xiaomi smartphone, users can effortlessly modify the temperature and cooling mode of the cabin to customize their favored food tastes. They can also check real-time temperature, remotely adjusting the cooling mode or switching on holiday mode for energy saving while away from home.  

Xiaomi has long viewed large home appliances as an important element of its AIoT strategy. By focusing on innovation and product design, Xiaomi strives to offer intelligent user experiences and continues to promote the enhanced connectivity and compatibility of smart home appliances. By entering the refrigerator sector, Xiaomi takes a giant step towards enhancing its home appliance strategy and mapping its key home appliance categories.

As of June 30, 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 196 million units, representing a year-over-year increase of 69.5%. The number of users who have five or more devices connected to Xiaomi’s IoT platform (excluding smartphones and laptops) increased to approximately 3 million, representing a year-over-year increase of 78.7%. In the second quarter of 2019, revenue of the IoT and lifestyle products segment rose by 44.0% to RMB14.9 billion over the corresponding period in 2018. 

Mi 4-Door Side-by-Side Refrigerator 486L, Mi 2-Door Side-by-Side Refrigerator 483L, Mi 3-Door Refrigerator 210L, and Mi 2-Door Refrigerator 160L retail for RMB 3299, RMB 2499, RMB 1699 and RMB 1099, respectively. Open sales for all four variants start on 10am October 15th via Xiaomi official sales channels.

Xiaomi launches Redmi 8A with 5000mAh battery, USB Type-C port and 18W fast charging

Bengaluru, INDIA, 25 September 2019 – Xiaomi, India’s number one smartphone and smart TV brand, today extended the bestseller Redmi A series with the all new and upgraded Redmi 8A smartphone with improvements on all fronts.

Redmi 8A was launched in an innovative format with Xiaomi employees starring in the launch show. Redmi 8A ships with a massive 5000mAh battery, allowing users long hours of usage with every single charge. Xiaomi has once again set the standard for better customer experience by introducing USB Type-C 18W fast charging support for the first time in this price segment as well as enabling a much better camera experience through a large 1.4μm pixel camera with Sony’s IMX363 sensor.

Anuj Sharma, Chief Marketing Officer, Xiaomi India said, “Redmi A series has been the number one smartphone series for India with Redmi 5A and Redmi 6A leading the market since Q2 2018 to now. Each smartphone in the Redmi A series has redefined entry-level smartphones in India. Redmi 8A is taking the game to the next level with features such as a huge 5000mAh battery, 18W fast charging support, USB Type-C and Sony IMX363 that is usually found in flagship smartphones. We have worked hard in ensuring that Redmi 8A delivers the highest quality with P2i nano coating, and Gorilla Glass 5 along with the best specs for its honest pricing to all our Mi Fans.”

With a 6.22-inch (15.8cm) Dot Notch HD+ display, Redmi 8A features an aspect ratio of 19:9, promising an immersive experience and overall ergonomics. The Aura Wave Grip design extends the ergonomics of the phone to the outside of the body, with fine, textured patterns that make it extremely easy to grip the phone while at the same time reducing fingerprint residues to a minimum.

With the aforementioned 5000mAh high-capacity two-day battery, Redmi 8A comes with support for 18W fast charging support on the Type-C port (10W fast charger inside the box). Redmi 8A is powered by the Qualcomm® Snapdragon™ 439 octa-core chipset and available in two variants — 2GB/32GB and 3GB/32GB, featuring a 2+1 dual SIM slot with dedicated microSD card support that allows further storage expansion up to 512GB. Redmi 8A retains the popular feature which allows users to playback FM radio without the need of connecting their earphones.

One of the most significant upgrades on Redmi 8A is on the camera front; it now comes with a 12MP Sony IMX363 sensor, making it the only smartphone to feature the acclaimed image sensor. With that, Redmi 8A users will be able to take advantage of fast and accurate Dual Pixel Autofocus. The main camera comes with an aperture of f/1.8, and delivers photographs with a large pixel size of 1.4μm. On the front, Redmi 8A sports an 8MP selfie camera; both the front and rear cameras on Redmi 8A are capable of taking AI Portrait mode shots.

Xiaomi’s relentless focus on quality means that Redmi 8A comes protected with Corning® Gorilla® Glass 5, while its nano-coating makes the smartphone splash resistant.

Redmi 8A: Quick Specs

  • 15.8cm (6.22”) 19:9 HD+ Dot Notch display
  • 12MP Sony IMX363 rear camera with 6P lens, dual PD
  • 8MP front camera with AI Portrait mode
  • Octa-core 2.0GHz Qualcomm® Snapdragon™ 439
  • 2GB/32GB and 3GB/32GB variants
  • Dual SIM + dedicated microSD slot (expandable up to 512GB)
  • 5000mAh battery 
  • AI Face unlock 
  • Wireless FM radio
  • Corning® Gorilla® Glass 5 protection 
  • Splash resistant nano-coating
  • 156.48 × 75.41 × 9.4mm

Availability

Redmi 8A will be available in Midnight Black, Sunset Red and Ocean Blue colour variants. The 2GB+32GB variant will be available for INR 6,499 and the 3GB+32GB variant will be available for INR 6,999 across Mi.com and Flipkart starting 29th September, 11:59pm. Availability at Mi Homes will commence 30th September onwards, and will soon be available across all other offline stores.

Product images here | Product video here | Launch video here

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About Xiaomi Corporation                                                                                 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

 

XIAOMI LAUNCHES MI MIX ALPHA

Beijing, CHINA, September 24 2019 –– Global technology leader Xiaomi today announced the release of Mi MIX Alpha concept smartphone. Mi MIX Alpha is a result of Xiaomi’s bold imagination for the future of phones in the 5G era.

Mi MIX Alpha showcases an innovative Surround Screen with a screen-to-body ratio of more than 180.6%. The device features the world’s first 108MP camera, and is crafted with a one-of-a-kind combination of titanium alloy, ceramics and sapphire to make for a revolutionary concept phone.

Xiaomi’s Mi MIX exploration began in 2016 when the company introduced the revolutionary Full Screen Display smartphone concept — an industry first. It was also Mi MIX that pioneered a smartphone screen ratio exceeding the standard 16:9 aspect ratio. Today, full screen displays have become the standard configuration of smartphones.

Since its debut, the Mi MIX series has represented innovation at its finest as Xiaomi sought to reimagine the modern day smartphone. In addition to the Full Screen Display, Mi MIX also embraced cantilever piezoelectric ceramics acoustic technology, ultrasonic proximity sensor, and revolutionary build materials. 

World’s first Surround Display – display almost on all sides

Carrying the original Mi MIX exploration spirit, when Mi MIX Alpha lights up – the front, side, and back of the phone are almost entirely display. The Surround Display allows Mi MIX Alpha to achieve a screen-to-body ratio that reaches an astonishing 180.6%.

Behind the Surround Display is a series of groundbreaking technologies that required a new method of device assembly. Unlike traditional smartphone assembly methods, Mi MIX Alpha’s internal assembly is first carried out, while its display layer, touch panel, and protection layers are laminated one-by-one. All display component layers are compiled in that order to achieve high curvature Surround Display design, so the internal stress caused by bending the display layers can be released layer by layer. To achieve a smooth and flat surface, Mi MIX Alpha also uses a durable protective layer which optimizes the screen stack structure.

To accommodate the nearly all-screen offering, Mi MIX Alpha has minimal bezels on the top and bottom, and ditches the physical side buttons altogether. A brand-new display acoustic technology replaces the traditional earpiece receiver and proximity sensor while the device’s sides are pressure-sensitive and leverage a linear motor to simulate the touch of real buttons.

108MP camera world debut – another milestone for smartphone photography

Mi MIX Alpha features a 108MP camera with the highest resolution, highest pixel count, and the largest sensor found in any smartphone ever – marking another important milestone in smartphone photography.

The main 108MP camera sports a 1/1.33-inch large sensor –  389% larger than the 48MP camera. This image sensor is capable of producing 108MP photos with a resolution of 12032 x 9024 pixels and supports four-in-one Super Pixel to produce large 1.6μm pixels under low-light conditions. The camera also supports new technologies such as ISOCELL Plus and smart ISO, and is equipped with four-axis optical image stabilization (OIS) to ensure stable videos.

In addition to the 108MP camera, Mi MIX Alpha also has a 20MP ultra wide-angle camera which supports 1.5 cm super macro photography, and a 12MP telephoto camera that supports 2x optical zoom and Dual PD focus.

Luxurious titanium smartphone with 5G flagship performance

In addition to its innovative Surround Display, Mi MIX Alpha’s top and bottom parts of the frame are built with aerospace-grade titanium alloy. The alloy is three times stronger than stainless steel but weighs less. On its back, the entire protective cover for the camera area uses a single piece of sapphire glass, which is embedded in ceramic.

On the performance front, Mi MIX Alpha uses the same flagship-grade Snapdragon 855+ mobile SoC as the Mi 9 Pro 5G and supports 5G bands of the three major carriers in Mainland China. The device also features the top-tier 12GB+512GB memory and storage combination, and supports UFS3.0. Mi MIX Alpha is equipped with a 4050mAh battery and comes with a standard 40W wired fast charge.

The mission of Mi MIX concept smartphone is to make a truly disruptive product without considering the costs and return, and without considering mass production. Xiaomi aims to start small-scale production for Mi MIX Alpha at the end of December and retails at RMB 19,999.

Links to product images: Mi MIX Alpha

 

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi pushes ahead with Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro

Beijing, CHINA, September 24, 2019 –– Today, global technology leader Xiaomi announced a trio of new products that highlight performance, industry-leading tech, and design innovations: Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro.

Mi 9 Pro 5G: Blazing speeds with mainstream 5G bands

Mi 9 Pro 5G, Xiaomi’s second release in the 5G mobile phone market, delivers on what 5G is meant to be. 

Working closely with China Mobile, China Unicom, and China Telecom — China’s three major operators — Mi 9 Pro 5G provides full coverage on the mainstream 5G bands used in Mainland China, includes the existing N41 and N78 frequency bands, and China Mobile’s N79 5G band.

With a download speed of up to 2.02Gbps (lab) and 1.78Gbps (field test), Mi 9 Pro 5G is 10 times faster than the typical 4G standard. 

Mi 9 Pro 5G features an artful 7-antenna design – regardless of whether the phone is being held in portrait or landscape orientation, which ensures optimal signal reception to provide the ultimate 5G experience.

A performance beast with Snapdragon 855+ and vapor chamber cooling system

Powered by Qualcomm’s latest flagship processor, Snapdragon 855+, Mi 9 Pro 5G achieves an AnTuTu score that exceeds 480,000 points. Built using a 7nm process technology with three CPU core clusters, its prime core clock speed increased from 2.84GHz to 2.96GHz compared to the standard Snapdragon 855. Along with an enhanced version of Adreno 640, the new processor enables a 15% increase in graphics performance compared to Snapdragon 855.

A virtual repository for personal memories and entertainment, Mi 9 Pro 5G touts up to 12GB of memory and 512GB of storage, meaning it can store nearly 100,000 photos, cache 10,289 TV episodes, or install 643 large mobile apps.

Mi 9 Pro 5G also sports the industry’s most efficient vapor chamber (VC), along with five layers of graphite sheet, high thermal conductivity copper foil and thermal adhesive, together forming a powerful three-dimensional cooling system. The L-shaped VC has a heat dissipation area ​​up to 1,127mm2, which accommodates faster and more efficient heat transfer compared to graphite and copper tubes. As a result, the processor’s core temperature can be reduced by 10.2 °C.

Mi 9 Pro 5G leads the industry with its Triple Fast Charge

Being in charge has a whole new meaning, as Mi 9 Pro 5G takes fast charging to another level by introducing 40W fast wired charging that completes a 100% charge in just 48 minutes. 

It also supports 30W fast wireless charging and high-power 10W wireless reverse charging. Developed in-house by Xiaomi, the 30W wireless fast charging solution is groundbreaking in its hardware structure. With a highly efficient 4:1 direct-charge architecture, the device can minimize energy loss while charging, allowing a 4000mAh battery to be charged to 100% in 69 minutes. Mi 9 Pro 5G also features a 10W wireless reverse charging function, capable of emergent charging for Qi-compatible devices such as headphones, toothbrushes, and razors.

Mi 9 Pro 5G is also one of the first smartphones to acquire TÜV Rheinland Safe Fast-Charge System 3.0 certification through vigorous tests to ensure the safety of its wireless charging.

Picture this: AI triple camera setup and AI Skyscaping

Mi 9 Pro 5G inherits Mi 9’s flagship AI triple camera setup, which consists of a 48MP main camera with Sony’s IMX586 sensor, a 16MP ultra wide-angle camera, and a 12MP telephoto camera. It arrives with support for AI ultra-wide mode for shooting architecture and group photos, AI distortion correction technology, and 4cm macro photography supported by 16MP ultra-wide camera. Truly out of this world, Mi 9 Pro 5G also supports moon mode, AI moving-objects tracking, Mimoji, and AI Skyscaping. 

Linear motor that enables 150+ touch effects and professional screen color calibration

Mi 9 Pro 5G adopts a 6.39-inch AMOLED FHD+ Dot Drop display. The newly-added pro-level color display will automatically detect color management information of the photo and correspond to sRGB and DCI-P3 color gamut display. Better yet, each unit is fine-tuned and calibrated to ensure high consistency of color reproduction before shipment. 

The device is equipped with a customized linear motor for touch haptic feedback, providing a stronger vibration and shorter response time, along with multiple accurate vibration effects. MIUI features over 150 interactive haptic feedback modules for typing, gestures, camera zoom, and fingerprint recognition. Collaborating with CrossFire, Mi 9 Pro 5G also supports immersive in-game haptic experience for different weapons, close combat and ranged combat. 

Layering on to the supported NFC functions with bank cards, access cards, and public transport cards, Mi 9 Pro 5G now expands support for activities such as eID airport check-in, smart hotel check-in and more. A collaboration with XPeng motors also means Mi 9 Pro 5G allows vehicle keyless entry by simply placing the phone on the recognition area.

Mi 9 Pro 5G retails for RMB 3,699, RMB 3,799, RMB 4,099, and RMB 4,299 respectively for 8GB+128GB, 8GB+256GB, 12GB+256GB, 12GB+512GB variants via official Xiaomi sales channels. The 30W Fan-cooled Wireless Charging Stand is available for RMB199. 

MIUI 11: Introducing a new visual and audio experience

At the forefront of typography innovation, MIUI 11 revamps Xiaomi’s visual design by offering a brand-new font, “Milan Pro,” and introduces the world’s first dynamic font scaling feature. Xiaomi also integrates new dynamic sounds effects that resemble ambient sounds from nature. These new visual design and sound effects have won Xiaomi two new Red Dot design awards – a first ever design award awarded in smartphone software industry. 

MIUI 11 also delivers two new suites of office apps, Mi Work and Mi Go, aiming to provide business solutions for on-the-go situations. Mi Work suite includes file sharing, large document transfer, smart screen cast, wireless printing features etc., while Mi Go has a smart travel assistant as well as extreme power saving mode, which allows for a stand-by time of up to 24 hours with only 5% battery life. 

Capping off its new design and tools, MIUI 11 touts the fastest roll-out in MIUI history. Closed beta will be available for sign up immediately after launch on WeChat, while MIUI will launch its open beta on September 27 for 17 different Chinese devices. MIUI 11 stable Chinese ROM will be rolled out mid-October onwards.

Mi Full Screen TV Pro: An 8K-capable TV

An exciting and immersive experience, Mi Full Screen TV Pro series adopts a 4K panel with quality metal design in an aluminum frame and carbon-fiber patterned back* and features a screen-to-body ratio of up to 97%. Mi Full Screen TV Pro is powered by a 12nm Amlogic T972 processor with a quad-core A55 architecture (up to 1.9GHz) and features a 2GB+32GB storage for an enhanced user experience. With a processor co-developed by Mi TV and Amlogic, Mi Full Screen TV Pro supports 8K video playback (in 4K output). 

Mi Full Screen TV Pro is available in three sizes: 43”, 55” and 65” and priced at RMB 1,499, RMB 2,399 and RMB 3,399, respectively. Pre-orders start at 18:00 September 24, and open sales via Xiaomi official sales channels start at 10:00 on September 27.  

*Only available on 55” and 65” variants.

Links to product images: Mi 9 Pro 5G, Mi Full Screen TV Pro

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Redmi Note 8 Pro: Xiaomi crowns new mid-range smartphone king

MADRID, Spain, 23 September 2019 –– Xiaomi today announced Redmi Note 8 Pro in Spain, at a starting price of €249, following the mid-range king’s debut in China.

The brand’s first-ever 64MP camera smartphone features a quad camera setup with a powerful LiquidCool system, making it an ideal companion for photographers, gamers and anyone seeking an accessible flagship-quality experience.

Capture dazzling photos with the 64MP quad camera

Redmi Note 8 Pro touts not just three, but four high quality shooters, pioneering a new wave of quad camera smartphones. Its ultra-high resolution 64MP primary camera captures stunning photos that can print images up to 3.26 meters tall. It also uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots. Meanwhile, an 8MP ultra-wide angle camera with a 120° field of view, a 2MP macro camera and 2MP depth sensor come together to create Redmi’s most versatile camera yet.

Better yet, the 20MP front camera’s built-in AI technology lets users put their best face forward through detailed portrait selfies, scene detection and face unlock.

Durable build meets elegant design

Redmi Note 8 Pro sports Corning® Gorilla® Glass 5 on its front and back to safeguard against accidental falls and general wear and tear. For enhanced durability, the device also leverages IP52 splash-proof technology, offering effective protection against rain and sweat.

Equipped with a large 6.53” FHD+ Dot Drop display and rear fingerprint sensor, the device achieves a 91.4% screen-to-body ratio. The display is also TÜV Rheinland certified, providing protection against blue light and reducing the likeliness of visual fatigue. Redmi Note 8 Pro’s glossy frame and precise G3 curvature accomodate a comfortable grip, while its three elegant color variants – Mineral Grey, Pearl White and Forest Green – are sure to suit any personality.

Optimal performance for a best-in-class gaming experience

Redmi Note 8 Pro is powered by the latest MediaTek Helio G90T processor, an octa-core CPU clocked up to 2.05GHz for extended everyday use. Meanwhile, the Arm Mali-G76 3EEMC4 GPU enables the ultimate gaming experience, with a max frequency of 800MHz and AI power up to 1TMACs. The device also features LiquidCool – the Redmi Note series’ first ever LiquidCool technology – to facilitate high-speed, hassle-free gaming without overheating.

To top it off, Redmi Note 8 Pro is equipped with an additional WiFi X antenna for a more reliable internet connection, as well as 1217SLS speakers and a Smart PA for improved gaming audio.

High capacity 4500mAh battery ensures top-notch performance

Redmi Note 8 Pro packs an impressive 4500 mAh battery – the Redmi Note series highest power capacity to date. It’s also equipped with an array of features including power saving mode and intelligent brightness adjustment to help users maximize battery capacity.

Moreover, Redmi Note 8 Pro offers 18W Type-C fast charging, multifunctional NFC, an IR blaster and a 3.5mm headphone jack.

Price and availability

Redmi Note 8 Pro will be available in Spain from 26 September with three colors, at a retail price of €249 for 6GB + 64GB, €269 for 6GB + 128GB. For the first 24 hours, mi.com/es and AliExpress will feature a special launch price of €229 for the 6GB + 64GB version.

Availability in other global markets will be announced closer to local launch dates.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi introduces the Redmi K20 Pro Premium Edition starting at RMB 2699

Beijing, 20 September 2019 – Xiaomi today officially released the Redmi K20 Pro Premium Edition, following the remarkable success of its initial flagship launch.

On top of the regular model, the version is powered by the latest Qualcomm® Snapdragon™ 855+ processor and up to 12GB RAM + 512GB storage combination. The device also comes with a 27W fast charging adapter in-box. 

The Snapdragon 855+ processor leverages a higher clock frequency (from 2.84GHz to 2.96GHz) and enhanced Adreno 640 GPU, enabling a 15% better graphics performance than the standard Snapdragon 855. Designed with mobile gamers in mind, Redmi K20 Pro Premium Edition is also equipped with an 8-layer graphite stack cooling system, which is up to 650% more efficient in reducing temperature rise caused by heat accumulation than single-layer graphite. 

With up to 12GB RAM and 512GB storage, the device is capable of storing up to 100,000 photos or installing up to 643 mobile apps. The 12GB+512GB variant also debuts a unique cool Bionic Black color and mechanical structure inspired by high-tech armor. 

Redmi K20 Pro Premium Edition boasts a 6.39-inch AMOLED display with a screen ratio up to 91.9%, supporting Sunscreen 2.0, low-brightness color grayscale optimization and DC brightness control and is certified by VDE for low-blue-light eye protection. The device also covers diverse shooting requirements with AI triple camera setup, including Sony’s 48MP wide-angle camera, 13MP wide-angle camera and 8MP telephoto camera. It even sports a 2MP pop-up selfie camera.

This version adopts the standard edition’s impressive 4000mAh high-capacity battery and 27W fast charging feature, capable of achieving 58% charge in half an hour and a 100% charge in 72 minutes.

Redmi K20 Pro Premium Edition is available in 5 color selections, adding the Bionic Black, in addition to the original variants: Flame Red, Glacier Blue, Carbon Black, and Pearl White. Redmi K20 Pro Premium Edition will be on sale on 20:00 on September 19th through official Xiaomi Chinese mainland channels. The three variants, 8GB+128GB, 8GB+512GB, 12GB+512GB are priced at RMB 2699, RMB 2999, and RMB 3199 respectively.

Xiaomi announces world’s first 30W wireless charging technology

Beijing, CHINA, September 9, 2019 – Xiaomi today introduced the world’s first 30W fast wireless charging device, part of the four wireless charging breakthroughs that include so far the highest power reverse-charging capabilities, which Mi 9 Pro 5G will sport at its upcoming launch.

The company also brought two new wireless charging accessories, and announced the forming of a wireless charging alliance with leading companies across industries, in an effort to further promote wireless charging in everyday life settings.

In addition, the global technology leader revealed that its 40W wireless charging technology is already in test, aimed at spearheading in innovations in charging technologies and empowering the 5G era.

Four major innovations in wireless charging

Xiaomi is pleased to announce four technological innovations in the field of wireless charging, including an efficient 4:1 direct-charge architecture, high power wireless reverse-charging technology, a more secure and stable dual band transmission technology, and a universal combination of wired OTG reverse-charging and high-power wireless reverse-charging – all providing a higher efficiency for wireless charging in all kinds of scenes.

Compared to our previous 20W wireless charging 2:1 direct-charge architecture, the new 4:1 direct-charge architecture utilizes two levels of charge pump voltage reduction. This new architecture further improves efficiency while reducing the heat produced during charging, making it the best single-battery direct charge technology on the market right now. 30W Fan-cooled Wireless Charging Stand can charge your 4000mAh battery from zero to 50% in about 25 minutes, and 100% in 69 minutes.

High-power wireless reverse charging utilizes BOOST combined with a 1:2 reverse charge pump. Voltage doubles to achieve a maximum power of 10W, which is twice that of the 5W reverse charging power solution offered in the current market. At the same time, this technology also included seven protection measurements, such as over-current and over-voltage protection, to ensure the wireless reverse charge is safe and reliable.

The brand new dual band transmission technology also utilizes Bluetooth. Compared to the communication protocol of the original Qi standard, which combines data and power transmissions, the dual band transmission technology separates the power transmission from the data communication. It also uses the mobile device’s Bluetooth function to transmit data, greatly reducing the chance of disconnecting while in wireless charging mode and improving stability, with some additional benefits like transmitting time and battery percentage information between devices.

The soon arriving Mi 9 Pro 5G supports four types of charging: wired fast charging, wireless flash charging, wired OTG reverse charging and wireless reverse charging. This combination enables you to charge your devices whenever, and wherever. For example, when your phone is using wired fast charging, you can also use its wireless reverse charging functionality to charge other phones or earphones that support wireless charging; or supply power to other devices through wired OTG while it is using wireless flash charging.

Brand new charging accessories to popularize wireless charging

Xiaomi introduced two new wireless charging accessories – 30W Fan-cooled Wireless Charging Stand and 20W Smart Tracking Wireless Charging Pad.

The 30W Fan-cooled Wireless Charging Stand sports an ergonomic design, allowing for optimal viewing and operating while charging wirelessly. It also features a vertical air duct design that allows the air outlet to blow directly to the phone to reduce obstructions, improve heat dissipation and reduce the dust trapped in the air duct.

The 20W Smart Tracking Wireless Charging Pad elevates the wireless charging experience by automatically tracking and aligning its charging coils to a user’s smartphone. Its brand new dual band transmission technology displays the receiving smartphone’s charging status and time while charging wirelessly.

Xiaomi leads the charging industry trend

In recent years, Xiaomi has continuously made many breakthroughs in the high-efficiency charging field for both wired and wireless technology. In regards to wired charging, after Mi 3 and Mi 5 first supported QC 2.0/3.0 fast charge certification, Mi 9 first supported 27W fast charge, and also demonstrated the 100W super fast charge technology with full charge of 4000mAh battery under 17 minutes.

In the wireless charging field, Xiaomi has continued to gain even more momentum with Mi MIX 2S being the first domestic mobile phone to support wireless charging. Mi Wireless Charging Pad released at only RMB 99 greatly reduces the cost of wireless charging for customers, while Mi MIX 3 further increases the wireless charging power to 10W.

Mi 9’s 20W wireless charging is still the highest powered wireless charging solution in the industry, and has also received safe wireless charging certification 2.0 from TÜV Rheinland in Germany. Various wireless charging accessories such as Mi Wireless Power Bank and Mi Wireless Car Charger will further bring wireless charging to the masses for increased consumption in everyday life.

Xiaomi is a drafting member of two China’s national wireless charging standards, a member in the WPC Wireless Charging Alliance, and has obtained dozens of patents in the wireless charging field. An even higher-powered 40W Xiaomi high-efficiency wireless flash charging technology is already in the testing phase.

With the arrival of the 5G era, where transmission modes are to be transformed, wireless charging will become the industrial trend and eventually replace the current wired charging technology. While the ultimate goal is to provide an accessible and seamless charging experience, Xiaomi, along with its smart home brand “Mi Jia”, has teamed up with several industry leaders to form a wireless charging alliance. The new alliance will further expand and integrate wireless charging into everyday life scenarios. The on-the-go charging experience will bring convenience to all and change the way of living, as well as accelerate the evolution of wireless charging while embracing the 5G era.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Mi LED Smart Bulb officially supports HomeKit

As Xiaomi constantly improves, we remain dedicated to bringing the best smart lighting experience to our global users. We are happy to announce that our Mi LED Smart Bulb officially supports Apple HomeKit. Users will now be able to turn on/off, and adjust the color and brightness of their Mi LED Smart Bulbs remotely using Siri voice control, or Siri on their iPhone, iPad, or iPod touch.

Simply upgrade the supporting device’s firmware to the latest version, then follow the instructions provided on the product user manual to link it to HomeKit. Now you are ready to enjoy the HomeKit’s convenience through Siri on your Apple devices.

Three of our current devices already support Siri voice control:

  • Mi LED Smart Bulb
  • Mi Bedside Lamp 2
  • Mi LED Desk Lamp 1S

Apple HomeKit is the latest major platform to support our most popular smart lighting products. Google Assistant and Amazon Alexa are currently integrated with these products as well. Our customers will have one thing less to worry about when designing their smart homes. We will continue to enhance the general user experience and move towards our goal of providing a versatile and ubiquitous smart home experience for everyone.

Apple, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. HomeKit is a trademark of Apple Inc.

 

Xiaomi Holds MIDC Indonesia Conference to Support Local Developers

Jakarta, 4 September 2019 – MIDC (Xiaomi Developer Conference) was held in Jakarta, Indonesia. The event attracted a large number of local start-ups and individual developers who came to share their ideas on how to build the local Internet ecosystem and improve Internet services. With Indonesia being a key overseas market for Xiaomi, Xiaomi’s Android-based OS MIUI has more than 24 million monthly active users here. MIDC Indonesia focused on highlighting the advantages of working within the Xiaomi ecosystem and empowering local developers.

Massive Resources to Support Developers Promoting Apps

The biggest challenge a developer faces when launching a new app is gaining traction and getting ahead of the competitors. In addition to Google Play, Mi App Store gives the developers a new platform to promote their products. Ivonne Li, the head of Mi App Store, said that the global distribution of apps on this platform has already exceeded 220 billion. After one year in Indonesia, Mi App Store has 1.7 million daily active users, showing 170% growth compared to last year. App developers can enjoy traffic bonuses and multiple strategies of app promotion offered by the platform. For example, Ciayo, a comic reader app from Indonesia, also achieved 100 times growth. In the second half of this year, Mi App Store (now rebranded as GetApps) launched the “Seagull Project” which will focus on investing resources with a total value of Rp 200.000.000.000 to support local developers and start-ups through giving awards, featuring apps on the start page, publishing reviews, giving editorial recommendations, and holding events all of which will help build a new Internet ecosystem beneficial to all its participants.
The leading eCommerce platform in Southeast Asia Lazada has benefited from Xiaomi’s GetApps, with Xiaomi as one of the top three smartphone brand partners contributing to Lazada app downloads.

Empowering Global Game Developers

As the productivity and specifications of mobile devices continue to increase, the high-performance Xiaomi phones are becoming new favorites for mobile gaming. Moreover, mobile gaming today is a market that shows incredible growth potential. According to Robin Zheng, the Head of Mi Global Game Publishing Team at Xiaomi, “There are 71.66 million daily active users of Xiaomi phones who are gamers, with an average of 6.65 million new users added daily. An average gaming session on a mobile phone for each user lasts 27 minutes.”

Supporting high-quality users is something that allows Xiaomi to achieve these impressive numbers. In order to allow more users to enjoy games, Xiaomi has established an innovative game distribution strategy which combines traditional promotion channels (Google Play and App Store) with Xiaomi’s platforms and integrated payment and monetization solutions. Mint Games, a one-stop distribution lab for casual and indie games has been launched by Xiaomi as well. Handing over games to this platform allows the developers to transition from business development to profitability in an easy and seamless way.

Ideal Cloud Platform Helping Start-ups

Building a good app today is inseparable from the support of cloud services. Kingsoft Cloud Services have always been an important part of the Xiaomi ecosystem. Kingsoft provides IaaS infrastructure that support the upper-level PaaS and SaaS apps. According to Tao Yu, General Manager of Solution Center Kingsoft Cloud, their services cover 100 countries and regions around the world, and over 150,000 enterprises and developers have used Kingsoft’s cloud service products or solutions. Throughout the years, Kingsoft Cloud has always understood the needs of small and medium-sized start-ups. Reliable and cost-efficient cloud solutions greatly reduce the expenses for young companies. Expanding its services overseas, Kingsoft Cloud is keen to work with local developers and will provide cloud service experience vouchers worth $299 for start-ups and developers stationed in Kingsoft Cloud.

Xiaomi has always valued direct communication with developers and looks forward to building a new global software ecosystem, which will further enhance the localization of Xiaomi’s mobile services. MIDC Indonesia Xiaomi Developer Conferences is the very beginning of our journey. With the continuous expansion of Xiaomi’s business, the company will reach out to more developers and start-ups around the world to work together on creating a sustainable professional community.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Redmi on a roll – unveiling Redmi Note 8 series, debuting first Redmi TV and launching new RedmiBook

BEIJING, China, 29 August 2019 – Today, Xiaomi VP and Redmi CEO Lu Weibing announced Redmi’s latest smartphone, Redmi Note 8 and Redmi Note 8 Pro, during a launch event at Xiaomi’s new campus. Redmi Note 8 Pro is the company’s first-ever 64-megapixel camera smartphone utilizing the Samsung GW1 64MP sensor, and sports the latest MediaTek® Helio™ G90T chipset. Redmi Note 8 is equipped with 48MP quad camera, 18W fast-charging, and offers the most powerful audio system yet from the Redmi Note series.

Redmi also debuted its first TV – Redmi TV, and added a new laptop to its existing product line – RedmiBook 14 Pro.

Redmi Note 8 Pro: more than gaming

Redmi Note 8 Pro is powered by the latest MediaTek® Helio™ G90T processor, an octa-core CPU clocked up to 2.05GHz. Powering the gaming experience is Arm Mali-G76 3EEMC4 GPU with a max frequency of 800MHz, providing AI power up to 1TMACs. Combining this with the powerful LiquidCool system, Redmi Note 8 Pro can sustain peak performance for extended periods, so users can game high-speed and hassle-free. Redmi Note 8 Pro sports the latest Samsung 64MP GW1 sensor, equipped with ISOCELL Plus technology and a staggering 64 million pixels. This means the rear camera delivers insanely high-resolution photos for print mediums as tall as 3.26 meters in height. In addition to the 64MP primary camera, the device is equipped with an 8MP ultra-wide lens with a 120° field of view, 2MP macro lens, and 2MP depth sensor, making it the most versatile Redmi shooter ever.

Flagship design with high quality build

Redmi Note 8 Pro uses Corning® Gorilla® Glass 5 on both front and rear, protecting it from both accidental falls and day-to-day wear and tear. The device is offered in three colors, Mineral Grey, Pearl White and Forest Green. Featuring a large 6.53” FHD+ dot drop display, the screen-to-body ratio of Redmi Note 8 Pro up to 91.4 percent and received low-blue-light eye protection certification by Germany’s TÜV Rheinland. Redmi Note 8 Pro builds on the Redmi Note tradition with a massive 4500mAh battery—the series’ largest ever. In order to ensure durability, the entire device of Redmi Note 8 Pro uses IP52 splash-proof technology which offers effective protection against rain and sweat. Redmi Note 8 Pro also offers 18W Type-C fast charging, multifunctional NFC, IR blaster and 3.5mm headphone jack. With the 1217SLS speakers and Smart PA, it ensures a better gaming audio experience.

Redmi Note 8: Series of new upgrades with 18W fast charge in-box

Redmi Note 8 presents a complete upgrade over its predecessor, Redmi Note 7. It offers a 48MP quad camera, Qualcomm Snapdragon 665 SoC, enhanced audio features, faster 18W charging and design. In addition to these upgrades, Redmi Note 8 still retains many features that users enjoy, such as USB Type-C, 3.5mm headphone jack, and an IR blaster.

Redmi Note 8 Pro will be available for pre-order on August 29 at 4:30pm China Standard Time, and open sale at 10am on September 3 in Chinese Mainland. The device will start at RMB 1,399 for the 6GB+64GB, RMB 1,599 for 6GB+128GB version, and RMB 1,799 for 8GB+128GB version.
Redmi Note 8 will be available for pre-order on September 10 at 10am, and open sale at 10am on September 17 in Chinese mainland. The device will retail at RMB 999 for the 4GB+64GB version, RMB 1199 for the 6GB+64GB version and RMB 1399 for the 6GB+128GB version.

Redmi smartphone series

Xiaomi Group’s multi-brand strategy is proving successful, continuously improving its product portfolio while keeping Redmi an independent brand. Gross margins have increased from 3.3% in the first quarter to 8.1% in the second quarter – a remarkable feat when compared to the ASP of smartphones in mainland China and overseas markets. These other markets have achieved a YoY growth of 13.3% and 6.7% respectively, with smartphone revenue priced over RMB 2,000 accounting for 32.3% of the smartphone segment’s total revenue. Redmi Note 7’s global sales volume reached 20 million units as of June 30, 2019. In addition, global shipments of the K20 series have already been recorded at more than one million units within the first month of its launch.

Redmi TV 70” – Redmi’s first TV debut

Redmi TV 70” offers 4K and sports a minimalist design. With a viewing area 60% larger than 55-inch screens, Redmi TV 70” offers an ultimate immersive viewing experience. Powered by a 6th Gen Amlogic processor with 14 image-enhancing technologies, it displays the best picture while also offering an enhanced audio system. The TV utilizes a 64-bit octacore processor with 2GB ram and 16GB storage, and 2.4G/5G dual-band WiFi for excellent signal connectivity. Redmi TV 70” runs on PatchWall AI TV system, with personalized recommendations for users.

With its smart functionalities, you can say goodbye to all kinds of projectors, adaptors, and cords. Redmi TV 70” allows you to plug your USB directly into the device to view all of your files more efficiently, or use wireless screencast with Mi Laptops or Smartphones. Redmi TV 70” also includes a Bluetooth voice command enabled remote. Just press the dedicated voice button to call our smart assistant XiaoAI, search for your shows or control smart devices in your house. With the press of a button, you can check the status of your devices and receive notifications.

Redmi TV 70” is available for RMB 3799. Pre-order begins August 29 at 4:30pm China Standard Time, and open sales will start on September 10 at 10am through official Xiaomi Chinese mainland channels.

Xiaomi’s smart TVs continue to lead with global shipments reaching 5.4 million units in the first half of 2019. According to AVC, Xiaomi’s smart TV shipments witnessed a 64.9% YoY growth, ranking #1 in mainland China, and within the top 5 globally. In the second quarter, global smart TV shipments totaled 2.7 million units, increasing by 41.1% YoY. Priced at only RMB 3799, Redmi TV 70” is a clear stand for the “extreme performance-to-price ratio”.

RedmiBook 14 Pro

Today, Redmi also unveiled RedmiBook 14 Pro, an enhanced version of its previous RedmiBook 14. Powered by the latest 10th generation Intel core processor, RedmiBook 14 Pro has increased its overall performance by 13% compared to the previous gen processor. Along with NVIDia 25W TDP GeForce MX250 graphics card, 2GB GDDR5 graphics memory, 8GB DDR4 RAM and 512GB hard drive storage, and a large fan cooling mechanism, RedmiBook is fully capable of running mainstream games and managing video editing tasks.

RedmiBook 14 Pro sports a minimalist full metallic body, featuring a 14-inch full HD display with 5.75mm ultra-slim bezels, and an 81.2% increased body-to-screen ratio. In addition to its silver colour available on RedmiBook 14, the Pro version now offers two new colours – dark grey and pink. Only weighing 1.5kg, RedmiBook Pro 14 boasts a long 10-hours of battery life with quick charge supported, allowing it to charge up to 50% in just 35 mins. It also features a full-size keyboard, with 1.3mm key travel distance and 19mm key spacing. RedmiBook 14 Pro also offers enhanced connectivity options, including two USB3.0 ports, a USB 2.0 port, HDMI port and a 3.5mm headphone jack.

All models of RedmiBook 14 Pro comes preinstalled with Windows 10 and Office Home:

Intel Core i5, 8GB RAM/ 256GB ROM / NVidia MX250 graphics card – RMB 3999
Intel Core i5, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4499
Intel Core i7, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4999

RedmiBook 14 Pro will be available for pre-order on August 29th at 4:30pm China Standard Time, and open sale on September 6 at 10am through Xiaomi official Chinese mainland sales channels.

As we’ve continued to launch new laptop products, we’ve steadily increased our market share. On May 28, 2019, the Redmi brand introduced its first 14” slim laptop and enjoyed widespread popularity. According to IDC Consulting (Beijing) Ltd. (“IDC”), the market share of our laptops in mainland China, in terms of shipments, increased from 5.5% in the second quarter of 2018 to 8.7% in the second quarter of 2019.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.