Xiaomi Introduces Mi A3, Expands Android One Lineup 

Madrid, SPAIN, July 15th, 2019–– Global technology leader Xiaomi today announced Mi A3 as an extension to its best-in-class Android One lineup. Priced under €250, Mi A3 boasts a 48MP triple camera, in-screen fingerprint sensor, updated design and massive battery, making it an ideal daily driver for recent grads to tech enthusiasts, or anyone who appreciates exceptional features at an accessible price.

“Our Android One series, including Mi A1 and Mi A2, has always been highly successful in terms of immense popularity and exceptional reputation,” said Xiaomi Senior Vice President Wang Xiang. “We believe Mi A3 will continue to exceed our users’ expectations by providing an amazing Android experience at an honest price.”

“We are thrilled to strengthen our partnership with Xiaomi to add another great device to the Android One portfolio this year,” said Jon Gold, Director of Partner Programs, Google. “The all-new Mi A3 will deliver a software experience that is up-to-date and easy to use, with built-in malware protection and regular security updates that keep users safe.”

 

Flagship-Level Camera 

Mi A3 sports a triple camera setup on the back with 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens intelligently detects when users are shooting large images and recommends when to switch to ultra-wide-angle mode for a more optimal shot. And to top it off, built-in AI scenes detection automatically applies photo tuning to help users capture the perfect image, every time. 

On the front, Mi A3 uses a 32MP AI-equipped sensor for its selfie camera which merges four pixels to form large 1.6μm pixels and allows it to capture more detail in low-light conditions. Its unique panorama selfie feature lets users capture stunning group images without having to switch to the rear camera, use a selfie stick or cut people out. And its palm shutter feature eliminates the possibility of camera shake from pressing the shutter button by adding a simple gesture to start a countdown towards the perfect selfie. 

 

Stunning AMOLED display with Improved In-Screen Fingerprint Sensor 

 

Featuring a large 6.088” AMOLED Dot Drop display, Mi A3 offers more vivid colors and deeper blacks with a blazing fast response speed and enhanced power efficiency. For a more secure user experience, Mi A3 features an improved in-screen fingerprint sensor with a 15% increased fingerprint detection area. Compared to its predecessor, the sensor pixels and size has been doubled, allowing for an increased reliability and a 30% increased unlock success rate in extreme conditions – from dry fingers to strong light and ultra-low temperatures. 

 

All-New Dynamic Design Without Compromising Specs

 

Tech enthusiasts will be pleased to find impressive new design upgrades in Mi A3 that enhance the overall look and user experience. With a weight and thickness of 173.8g and 8.475mm respectively, the device’s compact size gives it a leg up for multi-taskers seeking single-hand operation. 

 

Mi A3’s front display and curved back is covered in Corning®️Gorilla®️Glass 5, offering a durable yet comfortable experience.  Importantly, the device’s compact form factor doesn’t sacrifice on audio — Mi A3 sports a cutting-edge front audio system and a 3.5mm jack.

 

Mi A3 is available in three attractive color choices to suit all different styles: Kind of Grey, Not just Blue and More than White. A nano-level holographic pattern enhances the blue and white color options to create a dynamic design effect that will appeal to style-conscious consumers. 

 

Peak Performance to Keep Up With Your Lifestyle

 

Mi A3 packs a punch with its massive 4030mAh battery — the Mi A series’ largest power capacity to-date. By pairing extended battery life with the efficiencies of Android One, Mi A3 enables a more reliable and extended experience for users on the go. And when it’s time to recharge, the device offers up to 18W fast charging via USB Type-C. 

 

As one of the very first devices powered by Qualcomm®️SnapdragonTM 665 Mobile Platform, Mi A3 also boasts smoother performance, faster speed, and improved AI capabilities for those taking advantage of features like AI Beautify and Google Lens. 

 

Android One with the Google Assistant 

 

Mi A3 is powered by Android One and runs on the latest Android 9 Pie operating system out of the box. Users can enjoy the latest Google innovation and stay productive with the Google Assistant, Digital Wellbeing Dashboard and Wind Down. With Google Assistant on Mi A3 you can get things done and stay on top of your plans while on-the-go, in the car or at home – using just your voice. You can ask questions, pull up your schedule, navigate places, set reminders, call, text and control connected smart home devices, hands free.

 

Mi A3 4GB+64GB and 4GB+128GB variants will retail at €249 and €279 respectively. On July 24th, the 4GB + 64GB model be available on mi.com, Mi Stores, Carrefour, El Corte Ingles, MediaMarkt, Movistar and Worten, and will reach Alcampo, Amazon and FNAC in the upcoming weeks. The 4GB + 128GB variant can be reserved on mi.com and Mi Stores from July 24th.

 

Device images can be downloaded here.

(Google, Android One, Google Play and other marks are trademarks of Google LLC.)


 

About Xiaomi

 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform as of March 31st, 2019.

Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list. Xiaomi has also made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion.

 

Xiaomi announces Mi CC9 smartphone series

The Mi CC9 series introduces a trendsetting 32MP front + 48MP rear camera setup to empower global creators
Mi CC9 Meitu Edition offers a revolutionary selfie portrait experience
Devices are available from RMB 1299

Beijing, CHINA, July 2 2019 –– Global technology leader Xiaomi has announced three new smartphones – Mi CC9, Mi CC9e and Mi CC9 Meitu Edition – under its new Mi CC series. Designed to deliver the exceptional photography experience younger generations crave, Mi CC9 series’s flagship camera configuration features a 32MP front camera and 48MP rear camera. Devices are equipped with the latest generation in-screen fingerprint sensor and a large 4030mAh battery, and can be purchased from RMB 1299. 

Flagship design with contemporary features

Mi CC9 leverages the exceptional manufacturing processes used to develop Mi 9, and maintains the same comfortable hand-feel with a curved glass back. The new series also makes use of Mi 9’s 6.39-inch FHD+ AMOLED display and screen-to-body ratio of up to 91 percent. 

Mi CC9 comes in three trendy colors, White Lover, Blue Planet and Dark Prince –– all of which produce a 3D effect. White Lover resembles light glistening on the surface of snow, refracting holographic colors in various angles. Blue Planet has a unique “CC” pattern, which is enabled by an even more complex nano-technology manufacturing process, causing the phone’s surface to resemble moonlight shimmering on the ocean.

The new series adopts a vertical logo and has a multi-color LED light on its back cover. In addition to acting as a notification LED, the hue light also supports unique light effects for games and can also pulse along to your favorite music.

The devices are equipped with the latest in-screen fingerprint sensor technologies — with faster unlock speed and a higher success recognition rate — as well as low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.  Mi CC9 also includes hardware DC tuning which ensures color retention while eliminating flickering under low light environment.

Industry-leading 32MP selfies, introducing brand new Mimoji feature

Mi CC9’s front camera uses a Samsung 32MP flagship sensor and merges four pixels to form large 1.6μm pixels and ultimately capture more details in low-light conditions. Meanwhile, AI beautify mode optimizations were applied to retain users’ facial features and avoid over-editing.

The device’s front camera supports palm shutter, as well as panorama selfies by merging three selfie photos in one to fit even more people in a group photo. Xiaomi also introduced a brand new Mimoji feature, that lets you use the front camera to produce cute cartoon photos and animations up to 15s.

Sony 48MP ultra-wide triple camera, all-new AI Skyscaping

At the back, Mi CC9 sports a triple camera setup with 48MP flagship main lens and a large 1/2” sensor for super clear 48MP ultra-high resolution day shots and uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots.  

Mi CC9 intelligently detects when architectural or group shots are taken and recommends if users should switch to ultra wide-angle mode for a more optimal image. With built-in AI distortion correction enabled, the device also corrects image distortion automatically.

For an even more optimal photography experience, users can leverage the all-new AI Skyscaping feature, which accurately detects the sky within the photo and can transform an overcast day to a bright sunny day or even a breathtaking sunset. This innovation was made possible by Mi AI Lab which used deep learning to analyze over 100,000 images of skies. 

Dual turbo technologies, 4030mAh high-capacity battery

Powered by Snapdragon 710 mobile platform, Mi CC9 offers fast speed, excellent performance, and long battery life. Mi Turbo optimizes system performance, enabling the system to run smoothly even after prolonged usage and increases app launch time by 20%. Gaming enthusiasts will also be eager to deploy Game Turbo 2.0 which offers color enhancement by increasing contrast when playing in dark environments. 

Despite its slim form factor, Mi CC9 packs a high capacity 4030mAh battery combined with power-saving features to accommodate up to two days of regular usage. The device is even equipped with multi-functional NFC, Hi-Res audio, 3.5mm headphone jack, and an IR blaster. 

Mi CC9e: A compact Mi CC 9 with Qualcomm Snapdragon 665 debut

Mi CC9e takes on a smaller form compared to the Mi 9 CC, with a 6.088-inch screen and a high-capacity 4030mAh battery. Given its compact size, the weight and thickness are reduced to 173.8g and 8.475mm respectively, making it ideal for single-hand operation.

While compact, Mi CC9e still packs flagship-level specifications, including the ultra-clear 32-megapixel selfie camera, 48-megapixel rear triple camera, an updated in-screen fingerprint sensor, cutting-edge front audio system, and a 3.5mm jack. 

Mi CC9e also debuts Qualcomm’s latest Snapdragon 665 mobile platform. It boasts great power efficiency with the 11nm LPP process technology and Vulkan 1.1 API, and improves AI performance significantly.

These top of the line specs are a true testament to Xiaomi’s commitment to delivering outstanding products at honest pricing for everyone. 

Mi CC9 Meitu Edition: Made for selfie lovers 

Mi CC9 Meitu Edition takes on a one-of-a-kind gradient color, reminiscent of the famous beaches of the Bahamas. Made with selfie lovers in mind, the smartphone features a highly-customized UI theme and ringtone that vibes with its holographic back cover.

Meitu Edition comes with the same hardware configurations – a front 32-megapixel selfie camera and a 48-megapixel triple camera setup. The main difference is the Meitu camera optimization, which capitalizes on all Meitu camera features and video editing capabilities to achieve a resulting image that is natural yet boasts great detail.

The highlight of Mi CC9 Meitu Edition is its unique AI low-light portrait feature that allows users to take beautiful, high-quality portraits in almost zero ambient light. This feature uses Meitu’s unique AI beautify technology and Meitu’s single frame depth acquisition technology to accommodate a wide variety of scenes. Even under extreme low-light conditions where it is difficult to see, the device can still extract facial features and produce a brilliantly detailed selfie thanks to depth acquisition technology.

Mi CC9 Meitu Edition also comes with a superior AI Beautify feature that supports zero-level microdermabrasion for a more natural looking photo. It also solves common problems faced while taking photos, such as accidental eye blinks or shots taken when eyes are closed. 

Mi CC9e 4GB+64GB, 6GB+64GB, 6GB+128GB variants will be available for RMB RMB 1299, RMB 1399, and RMB 1599 respectively

Mi CC9 6GB+64GB variant retails at RMB 1799, and 6GB+128GB variant for RMB 1999.

Mi CC9 Meitu Edition 8GB+256GB retails at RMB 2599. 

Preorders for Mi CC9 and Mi CC9 Meitu Edition will start tonight at 10pm, and open sales will start on July 5, 2019 at 10am through official Xiaomi channels in Chinese Mainland. Mi CC9e will be available on July 9, 2019.

Links to product images: Mi CC9e, Mi CC9, Mi CC9 Meitu Edition

****

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Mi Beard Trimmer marks Xiaomi’s foray into personal grooming 

IPX7-certified Mi Beard Trimmer allows for convenient use with a multitude of features including the ability to work with a power bank

BENGALURU, India, 25 June 2019 — Xiaomi, India’s number one smartphone brand, today announced Mi Beard Trimmer, marking entry into yet another product category — personal grooming. 

Speaking on the occasion, Raghu Reddy, Head of Category and Online Sales, Xiaomi India, said, “At Xiaomi, all the products we design, we do so keeping in mind the evolving needs of our Mi Fans and consumers. We are truly excited to be offering Mi Beard Trimmer, an India-exclusive product, venturing into the personal grooming segment. Equipped with self-sharpening blades, a long lasting battery along with an IPX7 waterproof body, Mi Beard Trimmer is a one-stop solution to a variety of grooming challenges. We hope that our Mi Fans and consumers across India would make the most of this handy product while achieving their potentially best beard look thus far”

Mi Beard Trimmer: Made exclusively for India

Announced via a rather quirky music-video style launch featuring Xiaomi India employees (access here), Mi Beard Trimmer comes with two combs and a total of 40 length settings, making it suitable for any kind of beard style. The blades it features are also heavy-duty stainless steel, with a design that makes them self-sharpening — meaning your trim will always remain sharp.

Designed for use on the go

With support for corded as well as cordless use, Mi Beard Trimmer is a versatile gadget. A 5 minute charge allows for 10 minutes of use, great for a quick trim in the nick of time. What’s more, thanks to the in-box charging cable, Mi Beard Trimmer can be charged using a USB adaptor or  Mi Power Bank — truly on the go! 

Mi Beard Trimmer also features IPX7 certification, meaning that it can withstand submersion in water for up to 1 meter for 30 minutes making it fully washable. Besides, an easy-to-use travel lock makes Mi Beard Trimmer an ideal inclusion in every toiletry kit. The quad-edge design allows for a secure grip while giving the trimmer a refreshed look that breaks the clutter.

Product images here

Mi Beard Trimmer: Quick specs

  • Self sharpening blades with 0.5mm precision
  • 40 length setting with two combs
  • 90 minutes of battery life on one charge
  • IPX7 waterproof quad-edge design
  • Travel lock
  • Cordless and corded usage (supports most power banks)
  • 10min use on a 5min charge

Availability

Mi Beard Trimmer will be available for pre-order for INR 1,199 starting today, 12:05pm on Mi.com. It will be available on open sale at Mi.com, Amazon, Mi Homes starting 27th June at 12 noon.

About Xiaomi Corporation                                                                               

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

 

Xiaomi announces Mi CC, the new smartphone series under its Mi brand

Xiaomi today announced Mi CC, its new smartphone series under its Mi brand. Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.

“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.

The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing numbered Mi and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.  

Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.

Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.

Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.

“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Mi 9T, Xiaomi’s latest flagship, makes its debut in Spain

  • Starting from €329, Mi 9T features the Qualcomm® SnapdragonTM 730 Mobile Platform, AI 48MP triple camera, and a mesmerizing flame-inspired glass back
  • Xiaomi further expands its wide range of Internet of Things (IoT) connected smart hardware with Mi Smart Band 4, Mi Electric Scooter Pro, and Mi True Wireless Earphones

MADRID, Spain, 12 June 2019– Xiaomi announced the arrival of Mi 9T, the latest smartphone in its highly popular flagship Mi 9 family, in Spain today.

Mi 9T will be available from 17 June and starts at €329. The device sports the latest Qualcomm® SnapdragonTM 730 Mobile Platform, a 6.39-inch Full Screen Display, a 20MP pop-up front camera and a rear 48MP triple camera setup.

Qualcomm® Snapdragon™ 730 with an increasing CPU and GPU performance

Mi 9T features the best-in-class Qualcomm® Snapdragon™ 730 mobile platform, offering an increase of 35 percent for CPU performance, and of 10 percent for GPU, as well as twice the AI performance, compared to its predecessor Snapdragon™ 710– all enabled an octa-core KryoTM 470 chip processor based on the 8nm process for extreme power efficiency, along with the 4th generation AI smart engine for delivering powerful AI performance.

The smartphone comes with the new Game Turbo 2.0 for an ultimate gaming experience by optimizing touch response, display, sound quality, network and in-game calls. Touch response rate goes up to 180Hz, while click and touch response times are reduced to about 70 milliseconds, the new Mi 9 family member is able to offer an esports-level gaming experience.

AMOLED Full Screen Display and unique curved glass back with flame design

Featuring a 6.39-inch AMOLED screen without a notch, the display of Mi 9T supports Reading and Sunlight mode 2.0, low-brightness color grayscale optimization, and 256-scale eye protection technology, delivering an incredible immersive viewing experience. It has also received low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute. By adopting an elegant pop-up selfie solution, Mi 9T is able to achieve a true full screen display.

Mi 9T applies a nano-holographic technology to produce a unique flame design on its four-sided curved glass back. The combination of 3D-glass and extremely narrow frame gives the phone an incredibly comfortable hand-feel.

The device is equipped with the 7th-generation in-screen fingerprint technology. The dual optimization of hardware and software significantly improves the fingerprint recognition rate and speed.

48MP triple camera and 20MP pop-up front camera

Offering an AI triple camera setup, Mi 9T features a main 48MP camera with a 1/2″ Sony flagship IMX 582 sensor that can produce ultra-high resolution photos. For night portraits, the camera sensor supports merging four pixels to form large 1.6μm pixels to capture more details in low-light conditions.

In addition to the 48MP main camera, the Mi 9T also features a 13MP ultra wide-angle lens with a 124.8 degree field of view, and an 8MP telephoto lens. The options offered by the combination of these three lenses can cover most settings, delivering an SLR-like photography experience.

Mi 9T sports a 20MP pop-up front-facing camera with a sapphire glass cover. When the front camera is raised, it will display lighting effects and is accompanied by one of six sound effects. The light ring on top acts as a notification light for incoming messages and charging status. Group selfies taken with the panorama feature, which allows panning the 20MP selfie camera, will let you include all your friends in a single shot.

4000mAh large battery, NFC and Hi-Res Audio certification

Featuring a large 4000mAh battery and an AI energy saving mode to automatically adjust screen brightness and for activating sleep mode at night, Mi 9T has power to last through a day of heavy use. Mi 9T supports up to 18W charging.

Mi 9T offers multi-function NFC, with payment transaction speeds increased by up to 30 percent. It also offers superb audio quality, featuring 1217SLS speakers and Smart PA as well as a 0.9cc large sound chamber for powerful playback. The device retains a 3.5mm headphone jack, and has received Hi-Res Audio certification.

Price and availability

Mi 9T will be available in Spain from 17 June with two colors, Carbon Black and Glacier Blue, at a retail price of €329 for 6GB + 64GB. For the first 24 hours, mi.com/es and Amazon will feature a special launch price of €299 for the 6GB + 64GB version. The 6GB + 128GB model, available in Spain in the coming weeks, will be priced at €369. The Flame Red version will come at a later date.

Availability in other markets will be announced closer to local launch dates.

***

Spotlight on newly-launched smart hardware

Among the announced products are a myriad of ecosystem smart hardware connected on the IoT platform, including Mi Smart Band 4, the new generation of Xiaomi’s top-selling smart wearable; Mi Electric Scooter Pro, the much-loved last-mile solution device; and Mi True Wireless Earphones.

Step up, live more: Mi Smart Band 4

The much-expected new generation of Xiaomi’s top-selling smart wearable – Mi Smart Band 4 was also announced to arrive. According to the latest data by IDC, Xiaomi is the number one wrist-worn wearable company by shipment volume (Q1 2019).  

Mi Smart Band 4 comes with an all-new full color AMOLED display, allowing users to view fitness stats, messages and notifications in a glance with a splash of color. Even with a full-color display, Mi Smart Band 4 is equipped with a 135mAh battery and is able to last up to 20 days on a single charge. In addition to the health and activity tracking features from previous generations, Mi Smart Band 4 now features a swim tracking mode to monitor swim length, time, swim strokes, SWOLF (a measure of swimming efficiency) and more. Mi Smart Band 4 retains a sleek and lightweight design, an all-new intuitive user interface for easy navigation, automatic band lock feature when removed from the user’s wrist, and controls for music playback on smartphones.

Mi Smart Band 4 will be available from in Spain at the end of June, at a price of €34.99, on mi.com, Mi Stores and the other official channels of Xiaomi in Spain.

Take the journey further: Mi Electric Scooter Pro

Mi Electric Scooter Pro features a high-capacity battery that offers up to 45km range on a single charge, a climbing angle of 12°, a top speed of 25km/h and a new built-in LED multi-function display for monitoring your ride. Mi Electric Scooter Pro sports the same award-winning minimalist design as the Mi Electric Scooter. Its portable folding design makes it a perfect last-mile solution and allows for easy storage. It features the same intuitive controls, double-braking system as well as a series of battery safety features.  

Mi Electric Scooter Pro is on sale from tomorrow, 13 June, for €499, in Mi Stores and MediaMarkt. In the month of July, Mi Electric Scooter Pro will be available in the rest of official channels of Xiaomi in Spain.

 

No wires, no limits: Mi True Wireless Earphones

Mi True Wireless Earphones, designed for people on-the-go, features a truly wire-free design with no annoying tangled cables. Delivering superior audio and high-quality music playback, it offers up to a total of 10 hours of continuous music playback. Mi True Wireless Earphones offer easy pairing and stable connections – it auto-connects to your paired device when you open the case, offering a quick seamless connection each time. Music playback automatically stops when either of the earpieces is removed from the ear and can also work independently for answering phone calls. Its intuitive touch controls let you tap or double tap to play/pause music, answer/end calls or activate voice assistants.

Mi True Wireless Earphones will be available from tomorrow, 13 June, on mi.com and Mi Stores at a price of €79.99.

Links to product images: Mi 9T, Mi Smart Band 4, Mi Electric Scooter Pro and Mi True Wireless Earphones.

For more information about the products available in Spain, please visit: https://www.mi.com/es***

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Xiaomi announces Mi Smart Band 4 and Mi AI Translator, along with a host of smart home AIoT products

 

(more…)

Xiaomi Makes 2019 BrandZ™ Top 100 Most Valuable Global Brands Ranking for First Time, Ranks 74th

Hong Kong, June 11, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, has made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion, by virtue of its healthy consumer brand equity and strong growth potential.

Thanks to the Group’s unique and powerful “triathlon” business model, and the satisfactory results of its dual-engine strategy of “Smartphone + AIoT”, Xiaomi continues to demonstrate its healthy consumer brand equity and strong growth potential and joins the ranks of the well-established Chinese technology trailblazers.

According to the report, Xiaomi is also developing services to build a community around the brand. In addition to China, Xiaomi’s smartphone and IoT business is also very popular in overseas markets. Xiaomi is now the No.1 smartphone brand in India and maintain a high growth rate in Western Europe, and its IoT business is experiencing rapidly growing demand in countries such as Russia and India. These developments illustrate the increased presence of Chinese technology brands in the West and the changing competitive landscape.

 

The 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking was published by the world’s largest communications group, WPP, and the brand equity research experts, Kantar. The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. As the only brand valuation ranking grounded in consumer opinion, BrandZ™’s analysis enables enterprises to identify their brand’s competitive edges in the market and provides clear strategic guidance on how to boost long-term value.

For more details of the report, please refer to the below link:

https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf

– End –  

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. Xiaomi ranks 426th in Forbes’ Global 2000 list for first time.

 

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Redmi K20 series announced as Redmi’s first flagship

Redmi K20 Pro features the Qualcomm Snapdragon 855 Mobile Platform, AI 48MP triple camera, and an intriguing flame-inspired glass back.

BEIJING, China, 28 May 2019 ––– Redmi, after its recent independent brand announcement, launches its first-ever flagship phones, Redmi K20 and Redmi K20 Pro—starting at RMB 1999 and RMB 2499 respectively. The Redmi K20 Pro sports the top-class chipset Qualcomm Snapdragon 855, a 6.39-inch Full Screen Display, a 20MP pop-up front camera and a rear 48MP triple camera setup. Also announced was Redmi 7A, featuring the new Snapdragon 439 SoC, improved design, and an amazing battery life, starting at just RMB 549. Redmi’s first notebook product, RedmiBook 14, was also unveiled at the launch event presented by vice-president Lu Weibing, general manager of Redmi brand. It was also announced yesterday that over 10 million devices in the Redmi Note 7 series has shipped worldwide since it was first launched.

Qualcomm Snapdragon 855 with graphite cooling ensures best gaming experience

As the first Redmi flagship device, Redmi K20 Pro uses Qualcomm’s flagship Mobile Platform––Snapdragon 855. Along with the top-notch chipset, Redmi K20 Pro also features a custom 8-layered graphite cooling technology, which dissipates heat and keeps your device cool even under heavy loads.

Redmi K20 features the best-in-class Qualcomm Snapdragon 730, offering an increase for both CPU and GPU performance (+35 percent and +10 percent) as well as twice the AI performance compared to its predecessor—all enabled by the same Kryo 4 chip architecture used in the Qualcomm Snapdragon 855, along with the 4th generation AI smart engine.

Both Redmi K20 and Redmi K20 Pro come with the new Game Turbo 2.0 for an ultimate gaming experience by optimizing touch response, display, sound quality, network and in-game calls. Touch response rate goes up to 180Hz, while click and touch response times are reduced to about 70 milliseconds, the new Redmi devices are able to offer an Esports-level gaming experience.

AMOLED Full Screen Display with unique 3D four-sided curved glass back flame design

Redmi K20 and K20 Pro uses a nano-holographic technology to produce a unique flamed texture on its four-sided curved glass back. The combination of 3D glass and extremely narrow frame gives the phone an incredibly comfortable hand-feel.

Featuring a 6.39-inch AMOLED screen, the display of Redmi K20 and Redmi K20 Pro supports Sunlight display 2.0, low-brightness color grayscale optimization, 256-scale eye protection technology, and received low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.

The Redmi K20 and K20 Pro are equipped with the 7th-generation in-screen fingerprint technology. The dual optimization of hardware and software significantly improves the fingerprint recognition rate and speed. At the same time, Redmi K20 Pro is also the first in the industry to adopt a hardware DC dimming solution for its AMOLED display, which not only improves on the PWM flickering problem, but also ensures accurate picture colors.

Sony 48MP triple-camera and 20MP pop-up front camera

Offering an AI triple camera setup, Redmi K20 and K20 Pro feature a main 48MP camera with 1/2″ Sony flagship sensor that can produce ultra-high resolution photos. For night portraits, the camera sensor supports merging four pixels to form large 1.6μm pixels to capture more details in low-light conditions.

In addition to the 48MP main camera, the Redmi K20 and K20 Pro also feature a 13MP ultra wide-angle lens and 8MP telephoto lens. The options offered by the combination of these three lenses can cover most settings, delivering a SLR-like photography experience.

Redmi K20 and Redmi K20 Pro both sport a 20MP pop-up front-facing camera with a sapphire glass cover. When the front camera is raised, it will display lighting effects and is accompanied by one of six sound effects. The light ring on top acts as a notification light for incoming messages and charging status.

4000mAh large battery with 27W quick charge

Featuring a large 4000mAh battery and an AI energy saving mode to automatically adjust screen brightness and for activating sleep mode at night, Redmi K20 and Redmi K20 Pro have power to last through a day of heavy use.

Redmi K20 Pro supports 27W wired quick charge. It charges up to 58% in 30 mins and can be fully charged in 73 mins. Redmi K20 supports up to 18W charging.

First Redmi flagship with NFC and Hi-Res Audio certification

The Redmi K20 series is the first Redmi flagship to offer multi-function NFC, with transaction speeds increased by up to 30 percent. For a better payment experience, Mi Pay now covers transit cards in over 200 cities in Chinese Mainland, while also supporting different wireless payment platforms such as JD and Meituan Quick Pay.

Redmi K20 and Redmi K20 Pro also offers superb audio quality, featuring 1217SLS speakers and Smart PA as well as a 0.9cc large sound chamber for powerful playback. Both devices retain a 3.5mm headphone jack, and come with Mi Sound, Xiaomi’s own sound amp technology, and have both received Hi-Res Audio certification.

Technical specifications:

Redmi K20 Redmi K20 Pro
6.39-inch (16.2 cm) Full HD+ (2340 × 1080) AMOLED
full screen display
6.39-inch (16.2 cm) Full HD+ (2340 × 1080) AMOLED
full screen display
48MP + 8MP telephoto + 13MP 124.8° ultra-wide angle
triple rear camera
48MP + 8MP telephoto + 13MP 124.8° ultra-wide angle
triple rear camera
20MP front pop-up camera 20MP front pop-up camera
Qualcomm® Snapdragon™ 730 Octa-core up to 2.2GHz Qualcomm® Snapdragon™ 855 Octa-core 2.84GHz
6GB+64GB/6GB+128GB/8GB+256GB variants 6GB+64GB/6GB+128GB/8GB+128GB/8GB+256GB variants
4000mAh battery 4000mAh battery
In-screen fingerprint sensor In-screen fingerprint sensor
156.7 × 74.3 × 8.8mm, 191g 156.7 × 74.3 × 8.8mm, 191g

 

Redmi 7A: high quality and long battery life

Redmi 7A presents a complete upgrade over its predecessor, Redmi 6A. It comes with the more powerful Qualcomm Snapdragon 439 SoC, a larger 4000mAh battery, improved design, faster 10W charger, improved speakers, splash resistance, as well as the ability to receive FM radio signals without an external antenna.

Redmi K20 series and Redmi 7A will start pre-orders on May 28 at 6pm, and will be available for open sale at 10am on June 1st and June 6th, respectively via Xiaomi official channels in Chinese Mainland.

Redmi K20 Pro will retail starting from RMB 2499 for the 6GB+64GB, RMB 2599 for 6GB+128GB version, RMB 2799 for 8GB+128GB version and RMB 2999 for the 8GB+256GB version.

Redmi K20 will be available at RMB 1999 for the 6GB+64GB version, RMB 2099 for the 6GB+128GB version and RMB 2599 for the 8GB+256GB version.

Redmi 7A will be available at RMB 549 for 2GB+16GB version and RMB 599 for 2GB+32GB version.

 

RedmiBook 14 – Redmi’s notebook debut

At today’s event, Lu also announced RedmiBook 14, Redmi’s first notebook product. Weighing just 1.5kg, this slim 14-inch notebook has no lack of power, equipped with the latest 8th-generation Intel “Whiskey Lake” processors and Nvidia GeForce MX250 graphics. RedmiBook 14 also comes with up to 8GB DDR4 RAM and 512GB SSD storage.

RedmiBook 14 will be available for pre-order in Chinese Mainland from June 1, with a starting price of RMB 3999. 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list.

Xiaomi Achieves Steady Revenue Growth of 27.2% in Q1 2019

Satisfactory Results for Dual-Engine Strategy of ‘Smartphone + AIoT’

Steps Up Efforts and Adjusts International Market Business Strategies

Lays Foundation for Further Growth

(Hong Kong, May 20, 2019) – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its audited consolidated results for the first quarter of 2019 ended March 31, 2019 (“1Q2019”).

Leveraging the effective implementation of its “Smartphone + AIoT” dual-engine strategy, the Group recorded revenue of approximately RMB43.8 billion, representing a year-on-year increase of 27.2%. The Group focused on the rapid expansion in international markets, with revenue growing 34.7% year-on-year to RMB16.8 billion. Net profit for the first quarter was approximately RMB3.2 billion and adjusted net profit (Non-IFRS Measure) was approximately RMB2.1 billion, representing a year-on-year increase of 22.4%, or 12.3% compared to the last quarter.

1Q2019 Financial Highlights

  • Total revenue was RMB43.8 billion, an increase of 27.2% year-on-year
  • Gross profit was RMB5.2 billion, an increase of 21.3% year-on-year
  • Net profit was RMB3.2 billion
  • Non-IFRS adjusted net profit was RMB2.1 billion, an increase of 22.4% year-on-year
  • Earnings per share were RMB0.132

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said: “The first quarter of 2019 was the first quarter after the launch of our dual-engine strategy of ‘Smartphone + AIoT’ and a series of key adjustments. Over the past year, we made significant improvements and adjustments in our core strategies, management structure, technology research and development system, product and brand development system, etc. Looking ahead, we will be investing RMB10 billion in the development of ‘All in AIoT’ in the next 5 years, to capture the development opportunities in the age of artificial intelligence (AI) and IoT, thus laying a solid foundation for Xiaomi’s development in the next 5 to 10 years. We will replicate our success in the enhancement and adjustment of business strategies in the domestic market to our international markets.”

Multi-brand strategy achieved satisfactory initial results and smartphones gained a foothold in the domestic high-end market

In the first quarter of 2019, Xiaomi’s smartphone segment recorded approximately RMB27.0 billion in revenue, representing an increase of 16.2% over the corresponding period last year, indicating a series of nimble strategic adjustments in the Group’s smartphone segment are starting to bear fruit. The Group successfully executed its multi-brand strategy by constantly improving its product portfolio and dedicating efforts to making Redmi an independent brand. The Redmi brand is positioned to pursue the optimal price-performance ratio and focus on online channels, while the Xiaomi brand will remain focused on pursing advanced technologies and delivering the ultimate user experience. During the reporting period, due to the continuous optimization of the product portfolio and the market recognition of the new smartphone models, the average sales price (“ASP”) of the smartphones in mainland China and in overseas markets achieved a year-on-year growth of 29.9% and 12.1% respectively.

In the first quarter of 2019, we released new flagship models of our Mi 9 series and Redmi Note 7 series. As of March 31, 2019, the shipments of Redmi Note 7 series exceeded 4 million units and the supply of Mi 9 series smartphones surpassed 1.5 million units. According to International market research organization IDC, Xiaomi’s smartphone sales volume in the first quarter of 2019 reached 27.9 million units, ranking 4th globally.

“Smartphone + AIoT” dual-engine strategy implementation goes smoothly and IoT platform continually maintains a leading position

During the first quarter of 2019, revenue of the IoT and lifestyle products segment rose by 56.5% to RMB12.0 billion over the corresponding period of 2018, maintaining a rapid growth rate. During the reporting period, the Group’s smart TVs continued to lead the way, ranking 1st in terms of shipments for two consecutive quarters in mainland China. As of March 31, 2019, global shipments of the smart TVs reached 2.6 million units, representing a year-on-year growth of 99.8%. Excluding smart TVs and laptops, the Group’s ecosystem products, such as Mi Band, Mi Air Purifier and Mi Electric Scooter, also achieved robust sales growth. In addition, the Group’s IoT products won 25 international design awards, reflecting the products wide market recognition.

As of March 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 171 million units, a quarter-over-quarter increase of 13.7% and a year-on-year increase of 70.0%. As of March 31, 2019, its AI assistant (“小愛同學”) had more than 45.5 million monthly active users (“MAU”), making it one of the most used AI voice interactive platforms in mainland China, which encouraged more third-party organisations to join this open IoT platform. On March 7, 2019, the Group established the AIoT Strategy Committee to help its AIoT development and enhance synergy among our departments.

 Continued to diversify internet services revenue.

Revenue from our internet services segment grew 31.8% year-on-year to RMB4.3 billion in the first quarter of 2019. Advertising revenue grew 21.8% year-on-year to RMB2.3 billion. Revenue from gaming grew 6.8% year-on-year to RMB823.1 million. Its other internet value-added services grew 96.4% year-on-year to RMB1.2 billion, primarily due to the rapid growth in revenue from its internet finance business and Youpin e-commerce platform.

In March 2019, the MAU of MIUI rose 37.3% to 260.9 million, while the MAU of its smart TVs and Mi Boxes achieved 55.1% year-on-year growth, reaching 20.7 million.

Xiaomi continued to diversify its internet services revenue. Internet services revenue outside of advertising and gaming from smartphones in China, including those generated from TV internet services, overseas internet services, Youpin e-commerce, and internet finance business, accounted for 31.8% of the total internet services revenue.

Strengthens expansion of the international market; broadens retail network

In the first quarter of 2019, Xiaomi’s revenue from international markets grew 34.7% year-on-year to RMB16.8 billion.

Through Xiaomi’s dedicating efforts, it has built a strong market position in the India market. Our smartphones have remained number one in market share position by shipments for seven consecutive quarters in India. Xiaomi dominated the online smartphone market with 51% market share by shipments in 2018 and has retained this number one market share position for ten consecutive quarters. It has a market share of over 20% for the India offline smartphone

sales in the fourth quarter of 2018, and are seeing strong momentum in our offline expansion. Following the success of smartphones, Xiaomi has been introducing more IoT and lifestyle products into the India market and have become market leaders in several product categories including smart TVs and wearables.

According to Canalys, during the reporting period, Xiaomi ranked in the top 5 in over 40 countries and regions in terms of shipments, remained number one in market share position by shipments for seven consecutive quarters in India; and continued to maintain a high growth rate, ranking 4th in terms of smartphone shipments for Western Europe, with shipments to the region growing by 115.1% year-on-year.

In addition, Xiaomi is dedicated to building and expanding its new retail network in overseas markets. As of March 31, 2019, there were 480 authorized Mi Home stores overseas, representing a 93.5% year-on-year growth, of which 79 stores were in India. Meanwhile, Xiaomi explored new markets in Africa and Latin America, entering into a cooperation agreement with the African e-commerce platform Jumia to sell Xiaomi products and jointly promote the penetration of smartphones in Africa.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list.

Xiaomi Makes Forbes’ Global 2000 List for First Time, Ranks 426th

HONG KONG, May 16, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, made Forbes’ 2019 Global 2000 list for the first time, ranking 426th. Xiaomi featured on the list thanks to its strong performance in market capitalization and strong growth in multiple performance indicators, including revenue, profit and assets.

Thanks to the Group’s unique and powerful “triathlon” business model, Xiaomi enjoyed a strong 2018, even in the face of fierce competition from domestic and international peers. In 2019, Xiaomi officially launched the “smartphone + AIoT” dual-core strategy, which the Group believes will provide more opportunities for AIoT in the future and help Xiaomi reach its full potential.

Forbes Magazine compiles the Forbes’ Global 2000 rankings annually. The list is regarded as one of the world’s most authoritative and closely-watched corporate rankings, and is based on the integrated rating of revenue, profit, assets and market capitalization. Based on the 2019 list, the top 10 companies are ICBC, JP Morgan Chase, China Construction Bank, Agricultural Bank of China, Bank of America, Apple, Ping An, Bank of China, Royal Dutch Shell and Wells Fargo.

Of the 61 countries represented on the list, the United States is home to the largest number of companies, 575. China and Hong Kong were next with 309, followed by Japan with 223. This year, 154 technology companies made the 2019 Global 2000 rankings, of which only 20 of them are Chinese companies.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.