Xiaomi Achieves Strong Growth Across All Business Segments in FY2018

 Xiaomi Achieves Strong Growth Across All Business Segments in FY2018

Revenue Soars 52.6% to RMB174.9 Billion

International Revenue Up 118.1% to RMB70.0 Billion

Net Profit Reaches RMB13.478 Billion   

(Hong Kong, March 19, 2019) – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its audited consolidated results for the year ended December 31, 2018 (“FY2018”).

The Group recorded a strong revenue of approximately RMB174.9 billion, representing a year-on-year increase of 52.6%, among which international revenue grew 118.1% year-on-year to RMB 70.0 billion, accounting for 40% of its total revenue. Net profit for year 2018 was approximately RMB13.478 billion. Adjusted net profit (Non-IFRS Measure) grew by 59.5% year-on-year to RMB8.6 billion.

FY2018 Financial Highlights

  • Total revenue was RMB174,915.4 million, an increase of 52.6% year-on-year
  • Gross profit was RMB22,191.9 million, an increase of 46.4% year-on-year
  • Net profit was RMB13.48 billion
  • Non-IFRS adjusted net profit was RMB8,555 million, an increase of 59.5% year-on-year
  • Earnings per share were RMB0.843

Xiaomi Founder, Chairman and CEO Mr. Lei Jun, said: “In 2018, Xiaomi continued to shine – even in the face of fierce competition from domestic and international peers – thanks to our unique and powerful “triathlon” business model. During 2018, our large home appliances business emerged from a nascent vertical to a robust business unit, and we also entered the white goods market. Besides, 2018 also marked the start of our overseas IoT business expansion. The strategies to which Xiaomi adheres, such as adopting multi-brand strategy in our smartphone business, strengthening the performance of the high-end market, accelerating the development of new retail channels and focusing on AI development and application, all yielded remarkable results during FY2018. In 2019, we officially launched the “smartphone + AIoT” dual-engine strategy. With the upcoming 5G deployment, we believe there will be more opportunities available for AIoT in the future. We expect to invest over RMB10.0 billion in the development in AIoT in the next 5 years to capture this exciting opportunity. A strong growth across all business segments in 2018 reinforces our confidence in the business and we are positive that we are able to reach our full potential in 2019.”

FY2018 Results Review 

Rapid growth across all business segments. In FY2018, Xiaomi’s smartphones segment recorded revenue of approximately RMB113.8 billion, up 41.3% year over year, which was mainly driven by notable grown in both smartphone sales volume, and the average selling price (“ASP”).  Compared with the 4.1% year-on-year decline of shipments in the global smartphone market, according to IDC Consulting (Beijing) Ltd. (“IDC”), Xiaomi’s smartphone shipments reached 118.7 million units, representing an increase of 29.8% over the previous year.

Revenue from the IoT and lifestyle products segment continued to maintain a high speed of growth, surged 86.9% on a year-over-year basis to RMB43.8 billion. As of December 31, 2018, the global cumulative shipments of its smart TVs were 8.4 million units, representing a 225.5% year-on-year growth. In addition to smart TVs and laptops, we achieved outstanding sales performances across multiple product categories such as Mi Band, Mi Electric Scooter and Mi Robot Vacuum Cleaner.

Revenue from the internet services segment grew by 61.2% year-on-year to RMB16.0 billion. Meanwhile, advertising revenue grew by 79.9% year-on-year to RMB10.1 billion, primarily driven by continuous optimization of recommendation algorithm, and users’ increasing engagement with Xiaomi’s internet services. The MAU of MIUI increased 41.7% to 242.1 million in December 2018. In the fourth quarter of 2018, Xiaomi has successfully increased diversification of internet services revenue with over 30% of Xiaomi’s internet services revenue was from internet services outside of advertising and gaming from China smartphones.

Embraced a multi-brand strategy and consolidated its leading position in the smartphone markets. Xiaomi adopted a multi-brand strategy for its smartphones in 2018. Xiaomi and Redmi have become independent brands since January 2019. The Xiaomi brand will focus on pioneering advanced technologies, establishing itself in the mid- to high-end markets, and building online and offline new retail channels. The Redmi brand will pursue the ultimate price-performance ratio and focus on online channels. In addition, Black Shark, Meitu, and POCO brands will target games users, female users, and tech enthusiasts, respectively. This multi-brand strategy allows us to serve different user groups more effectively, and to further expand user base. Xiaomi’s smartphone ASP in Mainland China increased by 17.0% year-on-year, smartphone ASP in international markets also increased by 9.7% year-on-year.

Dual-engine strategy: Smartphone + AIoT. Xiaomi’s IoT platform continues to grow and maintain a leading position in the industry. As of December 31, 2018, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units, a quarter-over-quarter increase of 14.7% and a year-on-year increase of 193.2%.

Xiaomi greatly enhanced the user experience of IoT devices through the empowerment of AI. As of December 31, 2018, its AI assistant (“小爱同学”) had more than 38.8 million monthly active users (“MAU”), making it one of the most used AI voice interactive platforms in mainland China. Xiaomi will further encourage increasingly more third-parties to join this open IoT platform and will continue to enrich the AIoT platforms by connecting more devices, providing more use cases.

2018 marked the commencement of Xiaomi’s overseas IoT business expansion with smart TVs launched in India in February 2018 and were ranked first in terms of online TV shipments in this market during 2018.

International revenue surged by 118.1% year-on-year to RMB70.0 billion, accounted for 40.0% of total revenue, 12ppts higher than its contribution last year. According to Canalys, Xiaomi’s smartphone shipments for Western Europe grew 415.2% year-on-year and were ranked fourth in terms of smartphone shipments in 2018.

Its smartphone shipments for India continued to demonstrate strong growth momentum and achieved the number one market share position for six consecutive quarters. In Indonesia, Xiaomi was ranked second in terms of smartphone shipments with year-on-year growth of 299.6%.

Development Strategy

As an innovation-driven technology company, Xiaomi will continue to work on fundamentals; strengthen its capabilities in innovation, quality control and supply chain management; and promote its multi-brand strategy. With the upcoming 5G deployment in 2019, the Group will continue to invest in the development of its open AIoT platform, which is believed that there will be more scenarios available for AIoT in the future.

To further expand its global footprint, Xiaomi will continue to enter additional markets in 2019 and replicate the success in India in other key markets such as Indonesia and Western Europe.

The Group will focus on building efficient new retail channels by continuously strengthening its distribution capabilities and building an omni-channel, full-scene new retail network that delivers comprehensive product categories. While maintaining leading position in the e-commerce market, Xiaomi will also continue to optimize its offline distribution to further strengthen its advantage in efficiency.

The Group will further enhance and optimize its internet services in mainland China, and continue to expand its client base. Meanwhile, Xiaomi will actively expand its fast-growing IoT device-based internet services, such as TV internet services and overseas internet services, and continue to grow the services that have the potential to expand to non-Xiaomi smartphone users, such as internet finance and the Youpin e-commerce platform.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Redmi 7 offers uncompromised performance and durability from just RMB 699

Redmi 7 offers uncompromised performance and durability from just RMB 699

The latest smartphone in the new Redmi brand is equipped with the Qualcomm Snapdragon 632 Mobile Platform and offers enhanced water resistance

BEIJING, China, 18 March 2019 — Global technology leader Xiaomi announced Redmi 7 today, the latest smartphone in the new Redmi brand, led by General Manager Lu Weibing. Redmi 7 is powered by the Qualcomm Snapdragon 632 Mobile Platform, offers the latest P2i splash-proof technology for better resistance against water damage, and TUV eye protection certification. In Chinese mainland, Redmi 7 will be available on 26 March starting at RMB 699.

Redmi 7: Qualcomm Snapdragon 632 and 400-hour stand-by time

Redmi 7 is powered by the Qualcomm Snapdragon 632 Mobile Platform. This chipset features the Qualcomm® Kryo™ 250 Octa-core CPU, which consists of four performance and four power-saving cores. This gives a significant boost in performance compared to smartphones in this price range, which typically use processors sporting eight power-saving cores. Redmi 7 is designed to support smooth gaming and a great experience for daily use.

Featuring a 6.26″ HD+ Dot Drop display, Redmi 7 has 4-sided curved gradient design that comes in three colors: Comet Blue, Lunar Red and Eclipse Black. Using the same camera setup as Mi 6, the 12MP rear camera has a sensor with 1.25μm pixels that produces higher quality images than other products in the same price range. The front camera supports using hand gestures for selfies.

With an upgraded 4000mAh battery and through system optimizations, Redmi 7 has a stand-by time of up to 400 hours. Redmi 7 produces better sound quality and offers an increase in volume to ensure clarity during media playback and in calls by using a larger speaker than its predecessor. Redmi 7 is also equipped with an infrared sensor, so you can use it as a universal remote, compatible with a large number of home electronics and appliances.

Enhanced quality: P2i splash-proof technology and TÜV eye protection certification

In order to ensure durability, Redmi 7 uses Corning Gorilla Glass 5 for its front display. P2i splash-proof technology is also applied to the entire device for Redmi 7. The 20nm thin liquid-repellent coating on the surface of the device, earpiece as well as its USB port offer effective protection against rain and sweat. The display for Redmi 7 is TÜV Rheinland certified — by turning on reading mode, it will reduce the likeliness of visual fatigue.

Redmi 7 open sale in Chinese mainland will start at 10am on 26 March, and will retail at RMB 699 for the 2GB+16GB version, RMB 799 for the 3GB+32GB version and RMB 999 for the 4GB+64GB version.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi launches flagships Mi MIX 3 5G and Mi 9 in Barcelona

Available in May, Mi MIX 3 5G features the latest 5G wireless technology, unrivalled performance and a unique full screen display design.

Barcelona, Spain, 24 February 2019 – Global technology leader Xiaomi today announced its first 5G-ready smartphone, Mi MIX 3 5G. To be available in May, Mi MIX 3 5G brings 5G wireless technology to Mi MIX 3, using the latest Qualcomm® Snapdragon™ 855 Mobile Platform with the Snapdragon X50 modem for unleashing transformative 5G experience. Following shortly after the announcement in Chinese Mainland, Mi 9 has also been announced for other global markets. Mi 9 is Xiaomi’s latest flagship, featuring an AI triple camera, class-leading 20W wireless charging and unimaginable performance powered by the Qualcomm Snapdragon 855 Mobile Platform. Mi 9 will first be available in Western Europe starting from €449.

Xiaomi’s road to 5G

Xiaomi set its sights on a 5G solution as early as in May 2016 by establishing a team to deep dive on 5G standards and to start exploratory research. As a major participant of 5G trials organized by China Mobile, Xiaomi successfully tested n78 signal connection in September 2018, and completed mmWave (millimeter wave) signal test one month later. By that time, only a handful of smartphone manufacturers in the world had successfully conducted such testings.

With a mission to innovate, Xiaomi first developed numerous strategic 5G partnerships with key service providers across the globe, such as 3, Sunrise, TIM, Vodafone and many more. The next step was to make 5G devices available to consumers, and to achieve that Xiaomi had been working tirelessly with some of these carriers since the early stages of Mi MIX 3 5G development. With the official announcement of Mi MIX 3 5G, Xiaomi is now one of the first smartphone manufacturers to produce a 5G phone for commercial use. At the launch event, Xiaomi demonstrated the readiness of Mi MIX 3 5G with a live demo, made possible using the 5G network provided by Orange Spain.

“Xiaomi has spent tremendous efforts developing a 5G smartphone solution and Mi MIX 3 5G represents Xiaomi’s quest to create innovative products for everyone,” said Wang Xiang, Senior Vice President of Xiaomi. “We are also delighted and honored to be working with our partners to make 5G a reality for even more users all over the world.”

Mi MIX 3 5G—A performance beast ready for the next-generation mobile network

Integrating the Qualcomm® Snapdragon™ X50 5G modem, Mi MIX 3 5G can connect to sub-6GHz signal that has gigabit-class download speed, which is tens of times faster than 4G network. Besides, the phone is one of the earliest adopters of the powerful Qualcomm Snapdragon 855 SoC, sustaining a long, stable peak performance thanks to a newly designed hybrid cooling system.

Snapdragon 855 Mobile Platform and advanced cooling

Inside Mi MIX 3 is the newly crowned Qualcomm Snapdragon 855 Mobile Platform, built using the latest 7nm process. The Qualcomm Kryo 485 CPU incorporates eight cores for a great balance between performance and power efficiency. Single core performance is up to 45% faster, a great leap from the previous generation. The Qualcomm Adreno™ 640 GPU see increased performance by 20% compared to the previous generation, and the fourth-generation Qualcomm AI Engine provides up to three times faster AI performance.

“We are thrilled to continue our long-standing collaboration with Xiaomi to help bring deliver unprecedented 5G speeds and transformative user experiences to consumers through their latest flagship smartphone, Mi MIX 3 5G,” said Cristiano Amon, President, Qualcomm Incorporated. “Powering the new Mi MIX 3 5G and Mi 9, the Snapdragon 855 Mobile Platform features the 4th generation Qualcomm AI Engine to make your phone the ultimate personal assistant, the world’s first announced Qualcomm Spectra Computer Vision ISP to capture cinema-grade photography, and Snapdragon elite gaming to transform your premium smartphone into a powerful gaming machine.”

To support applications requiring high-levels of device performance during extended periods of time, such as advanced multi-player gaming, Xiaomi has also developed a highly-advanced hybrid cooling system for Mi MIX 3 5G. The Rogers® HeatSORB™ thermal material implements a phase change effect that quickly captures heat generated by the device under demanding scenarios and delays temperature increases. Then, a passive heat pipe composed of six layers of graphite disperses heat at a speed three times faster than a typical dual graphite sheet.

World-class photography

Mi MIX 3 5G inherits the same 12MP AI dual camera from Mi MIX 3, which received a DxOMark photo score of 108, and features all the AI features users have come to expect from Xiaomi smartphones, including 960 fps slow-motion video capabilities. For selfies, Mi MIX 3 5G offers a 24MP + 2MP dual camera setup, making great use of Sony’s IMX576 sensor to capture more detail. The camera is managed by the Qualcomm Spectra™ 380 ISP for a speedy and power efficient camera experience so you can get more shots per charge.

Sliding design enables improved Full Screen Display

Mi MIX 3 5G uses Xiaomi’s patented magnetic slider, offering a great tactile experience and wide array of customizations. Users can set the slide to perform functions such as answering calls or starting up the camera app. Thanks to the slider design, the bezels are extremely thin, achieving an extreme screen-to-body ratio. What you notice is only the screen, which is a 6.39” 2340 x 1080 FHD+ Samsung AMOLED display with an aspect ratio of 19.5:9.

Mi MIX 3 5G will be available in May, with a starting price of €599, in Onyx Black and Sapphire Blue.

Mi 9—AI triple camera flagship

Mi 9 is Xiaomi’s first flagship with an AI triple camera, with the main camera utilizing the latest 48-megapixel Sony IMX586 1/2″ sensor. Users can choose to shoot high-resolution 48-megapixel images, or in low-light conditions, take even clearer and brighter photos as Mi 9 will combine four pixels to one, resulting in very sensitive 1.6μm large pixels. The AI triple camera combination of the main camera, 16-megapixel ultra wide-angle camera, and a 12-megapixel telephoto camera gave Mi 9 a score of 107 by the authoritative DxOMark website, giving it the second highest score of all tested smartphones. In addition, a video score of 99 puts it at number one on DxOMark for video capture. 

Dressed to the nines

Mi 9 has an all-curved back cover design, allowing it to fit comfortably in the hand. An advanced back cover color process gives Mi 9 a stylish holographic rainbow spectrum, so it looks different every time it is picked up.

The all-curved design is inspired by the works of famed architect Antoni Gaudi, and has been certified by The Gaudi Academia of Knowledge.

“Inspired by the works of Antoni Gaudi, Mi 9 beautifully combines the reflection of light, seamless curves, and the use of natural elements to create a masterpiece of art”, says Carlos Canals Roura, President of The Gaudi Academia of Knowledge, “A maximum expression of beauty”​.

On the front, Mi 9 sports a 6.39-inch 19.5:9 Samsung AMOLED Dot Drop display. Under this display is a new and improved in-screen fingerprint sensor that unlocks the phone up to 25% faster than the previous generation.

World’s first 20W wireless charging; TÜV safe quick charging certification

Inside the Mi 9 is a large 3300mAh battery, featuring a fast charging solution for both wired and wireless charging. This solution has received certification from renowned German institution TUV Rheinland for safe quick charging.

The 27W wired charging supports Qualcomm’s QC4+ standard, and enables Mi 9 to safely charge to 70% in just 30 minutes, and fully charge in 60 mins. When used with the new 20W version of Mi Wireless Charging Pad, Mi 9 can fully charge in just 90 min, as fast as some wired solutions.

Mi 9 will be available in Europe from 28 February, retailing from €449 for the 6GB+64GB version, and from €499 for the 6GB+128GB. It is available in Piano Black, Ocean Blue, and Lavender Violet.

Mi LED Smart Bulb

Xiaomi also announced Mi LED Smart Bulb during its product launch. Featuring 16 million stunning colors and adjustable colour temperature and brightness, users will be able to control the lights remotely with Mi Home app. Compatible with Google Assistant and Amazon Alexa at the moment, Mi LED Smart Bulb will also support Apple Home Kit in Q2 2019.

Mi LED Smart Bulb is currently available in Europe for €19.9.

Mi Explorers

As one of the most user-centric company in the world, Xiaomi developed a unique community culture with Mi Fans from all over the world. The Mi Explorers program is one of our most important Mi Fan initiative. Selected Mi Fans are granted with exclusive access to the latest devices, while Xiaomi collects valuable feedback from them and works on improving products. This time, Xiaomi selected twenty Mi Fans from Spain, France, UK, Italy, Poland and Ukraine, providing them with Mi 9 preview access, and brought them to participate Xiaomi’s global launch in Barcelona, Spain, as well as Mobile World Congress 2019.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Qualcomm, Snapdragon, Kryo, Adreno, Hexagon, and Qualcomm Spectra are trademarks of Qualcomm Incorporated, registered in the United States and other countries.

Qualcomm Snapdragon, Qualcomm Kryo, Qualcomm Adreno, Qualcomm Hexagon, Qualcomm AI Engine, Qualcomm Spectra, are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Xiaomi announces Mi 9 with AI triple camera for stunning photos

Starting from RMB 2999, Mi 9 runs on the latest Snapdragon™ 855 platform, and features 20W wireless charging—a world first

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Xiaomi becomes No.1 Smartphone brand in Ukraine in Q4 2018: Canalys

DNIPRO, UKRAINE,18 Feburary 2019: Global technology leader Xiaomi has become the number one vendor in the smartphone market as per Canalys Smartphone Analysis Q4 2018. It’s the first time Xiaomi leads Ukraine Smartphone market since it’s officially entered in 2016.

According to data from Canalys Smartphone Analysis Q4 2018, “Xiaomi phones have achieved very good results in Europe, especially in Ukraine. In the Q4 2018, Xiaomi phones sell in reached 26.7% market share and won the first place for the first time. Company’s total sales reached more than 1 million devices, the largest share of which was sold in the Q4 2018.

Tony Chen, Regional Director CEE, Nordic and Baltic for Xiaomi Global said, “Xiaomi is all about bringing latest technologies at honest pricing. With this strategy in mind we started our journey to Ukrainian market. Throughout the way we have won the hearts of Ukrainian Customers, who have joined the number of devoted Mi-Fans, and not just buying Xiaomi products for themselves but recommend them to friends and relatives”

Xiaomi entered Ukrainian market in Q3 2016 and has since disrupted the smartphone industry with its high-quality devices. With its Mi, Redmi and Pocophone devices, it has redefined the market with high-quality smartphones at affordable prices that exceed the expectations and create fierce competition with other brands.

But Xiaomi is not just the leader in Consumer Choice but also a leader in Consumers’ hearts. With support of our Mi-Fans, Mi Ukraine Facebook page is ranked in TOP-10 of Ukrainian Retailers’ Facebook pages in 2018, according to Ukrainian Retail Association. At the moment, hundreds of thousands of users have joined the official Xiaomi channels in Facebook (210K subscribers), Instagram (61K subscribers) and Mi Community (150K users) – a special forum for Mi-Fans.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi releases Redmi Go smartphone at Php 3,990

Xiaomi’s first AndroidTM Go device will first be available in the Philippines

31 January 2019—Today, Xiaomi debuted its first AndroidTM Go smartphone, Redmi Go, in the Philippines. Packed with useful software and efficient hardware, Redmi Go will be available at Php 3,990.00.

 

The AndroidTM Go program was launched by Google in 2017, with affordable smartphones running on a highly efficient version of Android. Out of the box, Redmi Go runs the Android™ 8.1 Oreo™ (Go edition) operating system, featuring reimagined Google apps that have been optimized to reduce storage and data use.

“Xiaomi has received such a warm welcome in the Philippines since its re-entry last year, and we are really grateful to all Mi fans for their support.” said Steven Shi, Head of Southeast Asia, Xiaomi Global. “With Redmi Go making its global debut here, we hope that even more users here will be able to enjoy an amazing smartphone experience at an amazing price. This is part of our commitment to make innovation available to everyone.”

Redmi Go features a 5.0-inch HD display, the Qualcomm® Snapdragon™ 425 SoC, and a 3000mAh battery. On the back it sports a 8MP main camera supported by an LED flashlight. On the front, Redmi Go has a 5MP camera for selfies. It comes with two SIM card slots and has a dedicated microSD slot that supports up to 128GB microSD cards.

 

Redmi Go will come in Black or Blue, and will be available in 8GB storage capacity at Php 3,990.00. Pre-orders on Lazada starts from January 31, through February 3, 2019. The first 200 customers to pre-order will receive a free pair of earphones. Redmi Go will be available in Authorized Mi Stores nationwide starting February 4, 2019.

Redmi Go will be released in more markets globally. Local availability in other markets will be announced closer to launch date.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi launches new cross-border e-commerce platform ShareSave

Offering ecosystem products with a social-based model

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Xiaomi announces dual core five-year strategy of Smartphone & AIoT

Company to invest RMB 10 billion in AIoT in the next five years

 

Beijing, China, January 11, 2019 — Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT) in the next five years with RMB 10 billion investment in AIoT, Founder, President and CEO Lei Jun announced at the company’s annual party on Friday.

 

In addition to “AI + IoT”, AI also stands for “All in IoT” for Xiaomi, said Lei.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 132 million smart devices (excluding mobile phones and laptops), including more than 20 million daily active devices as of September 30.

Xiaomi’s recent strategic cooperation with TCL Corp. will further strengthen Xiaomi’s home appliance business in areas of supply chain and OEM, especially when it comes to air conditioners and washing machines.

Consolidate leading position in the smartphone markets across the world

Smartphone business has been Xiaomi’s core in the past years since the beginning. “Before the proliferation of 5G technology, Xiaomi’s success in smartphone business segment lies in striving to consolidate its leading position in the smartphone markets across the world,” said Lei.

In 2019, Xiaomi’s smartphone business will continue to focus on innovation and quality, as well as to optimize its product portfolio.

Xiaomi announced on Jan 10 in Beijing that Redmi will operate as an independent brand. It also released the latest iteration of its popular Redmi Note series—the Redmi Note 7. This signifies the arrival of a dual brand era for “Mi + Redmi”. Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

In addition to the two main smartphone brands, Xiaomi will adopt a multi-brand strategy including Black Shark, POCO and Meitu to better target different user segments.
In the third quarter of 2018, Xiaomi’s international revenue accounted for 43.9% of its total revenue. In 2019, Xiaomi will continue its global expansion with focus on the European and Latin America markets. Xiaomi will continue building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels.

[News] Redmi now an independent brand

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[News] Xiaomi announces two new large screen smart TVs and marks entry into home audio with Mi Soundbar

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