[News] Xiaomi introduces 12nm-SoC based Redmi 6/6A starting at RMB 599

BEIJING, China, 12 June 2018—Global technology leader Xiaomi announced the incredibly accessible Redmi 6 and Redmi 6A today in China, starting at an amazing price of RMB 599. Redmi 6 features the latest MediaTek Helio P22 chipset, based on a 12nm process for a great balance between power and battery performance, as well as a 12MP + 5MP dual camera for beautiful photos.

Sub-RMB 1,000 smartphone with SoC based on 12nm process

Redmi 6 sports the latest MediaTek Helio P22 SoC. Its octa-core CPU is built on 12nm process and consumes about 48% less power than comparable 28nm chipsets. The CPU also features ARM’s big.LITTLE architecture that automatically switches between performance and power-efficient cores depending on tasks, so as to achieve balanced performance and power consumption.

See more with the 5.45-inch 18:9 display

Redmi 6 has a 5.45-inch 18:9 display with a screen-to-body ratio of 80.5%. Its polycarbonate back panel has a brushed metal surface, and is symmetrically curved and gently tapered toward the edges so it feels great in the hand.

1.25µm-pixel sensor for beautiful photos day and night

Redmi 6 has a 12MP + 5MP dual camera setup. The main sensor has 1.25µm large pixels—the largest among popular smartphones in this price range. Larger pixels take in more light than smaller ones, a huge advantage for improving photo quality and reducing noise, especially in low-light conditions. It also uses phase-detection autofocus to improve focusing speed so users won’t miss capturing important moments. The 5MP front camera of Redmi 6 is supported by Xiaomi’s AI Portrait mode, which renders a realistic bokeh effect with a single lens.Xiao Ai voice assistant makes your life smarter

Redmi 6 offers many AI-enabled functions. When you pick up the phone, the screen will automatically wake and you can unlock the phone with AI Face Unlock. By integrating with the phone’s camera, Xiaomi’s proprietary Xiao Ai voice assistant can recognize plants, vehicles, living environments, as well as items  for price comparison. For certain scenarios Xiao Ai can translate English, French, Japanese, Korean, German, Spanish and Hindi into Chinese. Xiao Ai can also detect SMS messages sent by fake mobile base stations set up by scammers, protecting users against possible attacks.RMB 599 Redmi 6A offers great value

Redmi 6A adopts the same body and screen as Redmi 6, as well as all AI functions. It sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Redmi 6A’s 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode. MIUI has also been optimized for Redmi 6A, reducing system apps’ memory usage by nearly 30%.

Redmi 6 comes in two versions: 3GB + 32GB for RMB 799 and 4GB + 64GB for RMB 999. Redmi 6A is priced at RMB 599 for 2GB + 16GB. They will be available in China on Xiaomi’s online and offline stores starting 15 June.

XIAOMI MAKES GREAT STRIDES WITH MI BAND 3

It’s been two years since one of our best-selling products, Mi Band 2, entered the smart fitness band market. Since its launch, our Mi Band 2 has ranked among the top three wearable devices in the world with more than 15.7 million units sold in 2017, according to a report from IDC.

Last week its highly anticipated successor, Mi Band 3, was unveiled during our annual launch event. While still offering comprehensive monitoring functions at an attractive price, Mi Band 3 is packed with new and exciting features. So how does it differ from the previous model? Let’s start with its design and appearance.

Mi Band 3 (left) vs Mi Band 2 (right)

Sporty Yet Elegant

Like its predecessors, Mi Band 3 sports a minimalist design. Featuring an elegantly rounded 0.78-inch unibody display panel with an embedded button and glossy finish. Mi Band 2 however, sports a flat design with a smaller 0.42-inch screen and an aluminum-finish physical button located below the display. Mi Band 3’s elastomer wristband is made with hypoallergenic materials which feel soft and comfortable to the skin. Its inner lining where the main body is mounted to the band has been redesigned, wrapping around the body more tightly to secure it from falling out of the wristband.

Displaying text message content from the phone

Improved Display and Alerts

Mi Band 3 uses a 0.78-inch OLED display which offers 128×80 resolution with up to 193 PPI pixel density, much larger than Mi Band 2’s 0.42-inch screen. This allows Mi Band 3 to display more information than ever before. In fact, its touchscreen display can feature alerts and notifications from your phone with up to 26 Chinese characters on one screen. Mi Band 3 even supports syncing alerts from other apps installed on your phone. Its built-in alert function works independently, meaning you’ll never miss an alert even if your phone is turned off.

One touch to mute/hang up phone calls

Mi Band 3 has a lot more to offer when it comes to displaying content on your wrist. With just a few swipes on the touchscreen, you can check up to three days of weather forecast, start or stop a stopwatch, mute or hang up unwanted calls, and even find your lost phone – very handy if you’re always forgetting where you put it!

Can submerge up to 50m deep in waters

Real-time Sports Data and 5 ATM Water Resistance

Much like Mi Band 2, Mi Band 3 has all the basic fitness functions, including counting steps, monitoring runs, measuring heart-rate and recording sleep patterns. Adding on to these, Mi Band 3 now provides real-time sport data. A dedicated sport interface is activated when you begin a workout on the Mi Fit app, allowing you to view your real-time workout stats by simply glancing at the touchscreen display. For even better fitness results, you can set exercise targets and Mi Band 3 will notify you once you have reached your goal. The updated pedometer algorithm yields even more accurate readings than ever before.

Likely the most highly anticipated feature of Mi Band 3 is its 5 ATM water resistance, a huge upgrade from the previous IP67 water resistance (splash or shower-proof). Now, users can swim with their Mi Band 3 up to a depth of 50m. Great news for swimmers and surfers!

 Key Specs Comparison Chart

Mi Band 3 Mi Band 2
Sensor Size 17.9 x 46.9 x 12mm 15.7 x 40.3 x 10.5mm
Display Size 0.78-inch OLED

touchscreen display

0.42-inch OLED display
Display Resolution 128 x 80 72 x 40
Sensors Tri-axial accelerometer,

PPG heart rate sensor

Tri-axial accelerometer,

PPG heart rate sensor

Water Resistance IP67 (splash resistance) 5ATM (up to 50m)
Battery Capacity 110mAh 70mAh
Input Current 45mA (typ) 65mA (max) 250mA max
Standby Time* 20 days 20 days
Band Material Thermoplastic elastomer, aluminum alloy Thermoplastic elastomer, aluminum alloy
Compatibility Bluetooth 4.2 BLE Bluetooth 4.0 BLE
Phone Unlock Yes, supports any device

running Android 5.0 and above with Bluetooth 4.0, or any device with Smart Lock

Yes, supports any device running Android 5.0 and above with Bluetooth 4.0
Price RMB 169 RMB 149

*Actual usage may vary depending on environment, frequency of use, and other factors.

NFC version for easy payment, available later

With its large OLED touchscreen, improved display and notifications, 50m water resistance, highly customizable interface and more, Mi Band 3 offers an extensive range of functions at the honest price of RMB 169. An NFC version of the band will be available in China at a later date, allowing for easy wireless payment.

With this latest addition to the Mi Band series, Xiaomi believes Mi Band 3 will continue to remain one of the most popular smart wearables in the world.

[News] Xiaomi launches Redmi Y2 and MIUI 10 in India

Redmi Y2 boasts a 16MP selfie camera powered by Xiaomi’s latest AI Beautify

MIUI 10 launches globally in India, designed for an immersive full screen display experience 

NEW DELHI, India, 7 June, 2018 — Xiaomi, India’s number 1 smartphone brand, today announced Redmi Y2 in India, a new iteration of the Y series that is designed for the young at heart with its exceptional selfie experience. It also announced MIUI 10, the latest update to its operating software which is built for a more immersive full screen experience.

Touted as the best Redmi phone for selfies, Redmi Y2 sports an AI-powered 16MP front camera powered by pixel binning technique and Xiaomi’s own AI Beautify features. With a starting price of ₹9,999, Redmi Y2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm® Snapdragon™ 625 platform.

“I believe the key reason for the growth which Xiaomi has witnessed is our belief of building innovative products keeping the customer at the heart of everything. Last year, we saw a need for a device which could relate to the young at heart, and were looking for a device for self-projection. Redmi Y1 was the answer to that gap in the market. In a short span of 6 months, Redmi Y1 became the bestselling selfie phone in the country. It was found that 57% of the user base of the Redmi Y series was under the age of 24, the highest any Xiaomi device has witnessed – which is a proof point of the success of our Y series,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

The best Redmi for selfies

The 16MP front camera on Redmi Y2 is able to capture fine details in daylight and produces high-resolution images. In low-light conditions, the sensor uses pixel binning technique to combine information from four pixels and create one large 2.0µm pixel. This greatly improves the resulting picture quality, producing clearer and brighter photos in low light with less noise. Another addition to its low-light repertoire is the Selfie-light, which produces a 4500K colour temperature making it easier to take selfies in low-light conditions.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Selfie-light on Redmi Y2 mimics natural light, allowing catchlights in the eyes to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night 

Redmi Y2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify. AI Beautify 4.0 is designed keeping in mind specific needs of users in India, and can detect elements such as makeup, beards, nose rings, etc. and keep them intact (besides popular selfie facial expressions). 

 

5.99” full screen with great ergonomics 

Redmi Y2 comes with a 5.99-inch 18:9 full screen display that allows users a large-screen experience while being ergonomic at the same time. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving a great handfeel.

Redmi Y2 is powered by the octa-core Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm FinFET architecture for balanced performance and power consumption.

Face unlock out of the box, and more

Redmi Y2 features face unlock out of the box, in addition to having a fingerprint scanner. Keeping in mind specific needs of users, Redmi Y2 features a dedicated microSD card slot for storage expansion by up to 256GB. Users will also be able to control a lot of their home electronics with the included IR blaster using the Mi Remote app.

Availability and pricing 

Redmi Y2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for ₹9,999, while the 4GB + 64GB version is priced at ₹12,999. A simple, elegant TPU case will be shipped in the box with every Redmi Y2.

Redmi Y2 goes on sale 12PM 12th June at Mi.com, Amazon.in and Mi Home stores across the country. It will also be available across offline partners at a later date.

Offers*:

  • ₹1800 instant cashback and up to 240GB data free with Airtel
  • Buyers that make the purchase on June 12 via ICICI credit or debit cards on Mi.com and Amazon.in will get an instant cashback of ₹500

Download images here: https://bit.ly/2HnnUz8

Key features of Redmi Y2:

  • 99-inch 18:9 display
    • 1440 × 720 resolution (HD+)
    • 450nit maximum brightness
  • 16MP front camera
    • Selfie-light (flash)
    • 8° wide-angle lens and 5-element lens
    • f/2.0 aperture
  • 12MP + 5MP rear camera
    • 25 micron pixel size
  • Qualcomm® Snapdragon™ 625
    • Octa-core, up to 2.0GHz
    • Qualcomm Adreno™ 506 GPU
  • 3GB RAM + 32GB ROM / 4GB + 64GB ROM
  • Dual SIM + dedicated microSD card slot expandable upto 256GB
  • Rear fingerprint sensor
  • IR blaster
  • Face unlock
  • Dimensions: 160.7 × 77.2 × 8.1mm
  • 3080mAh high-capacity battery
  • MIUI 9.5 based on Android 8.1

MIUI 10: Designed for Full Screen Experience 

MIUI 10 is a breath of fresh air, uplifting the user experience with its upgrades in design, speed, AI and sound.

Responsive and fast

The 14 system optimisations make MIUI 10 even faster. Two more critical system optimisations have been added, namely Lock-free critical path and Codependent prioritizing, which improves the overall responsiveness of MIUI 10 by 10 percent.

Ergonomics at its best

With a series of easy-to-use full screen hand gestures without the virtual buttons, along with new features such as more content in the tiled taskbar and improved swiping gestures (up and down for switching tasks, sideways to end current task), users will be delighted at the increase in their multitasking efficiency.

Users will seamlessly be able to switch to Full screen gestures. Besides, MIUI 10 will provide a much more productive experience with a completely redesigned recent apps menu showing up to 5 apps in one screen.

Single-lens portrait photos

Users of MIUI 10-supported Xiaomi smartphones with single cameras will be delighted to know that MIUI 10 will bring its popular AI Portrait photos to these devices, which means users will be able to take portrait shots without having a dual-lens camera.

In a nutshell, portrait photos will be possible on both, single- and dual-rear camera phones running MIUI 10.

Rediscover the sounds of nature 

MIUI 10 brings with it a completely new system of sounds. From notifications, to audio feedback and ambient sounds from an app like the timer — MIUI 10 aims to deliver more signal than noise. MIUI is also designed in a way that will reduce the aural clutter.

Customized for India 

MIUI 10 has been customized keeping in mind its large user base in India. Subtle features like the camera app doubling up as a Paytm QR code scanner, a local service page in the in-built browser with full support for PWA (progressive web apps), and the content-rich libraries of Mi Music and Mi Video ensure a great, entertaining and an ergonomic experience. MIUI 10 adds a quick menu tab to all business messages, which allows users to explore more about the service with one tap.

MIUI 10 beta starts rolling out out mid-June onwards, and stable versions will start September.

[News] Xiaomi pioneers technology innovations with groundbreaking Mi 8 series

(more…)

[News] Xiaomi announces Mi Credit for India

Adds value-added Internet service through its very own lending platform for MIUI users.

BENGALURU, India, 22 May, 2018 — Xiaomi, India’s no. 1 smartphone brand today announced Mi Credit, its new service that acts as a platform for users to initiate financial lending. Financial loan providers are listed on Mi Credit, and Xiaomi users can log onto the platform to apply for quick loans.

Mi Credit is currently available in partnership with KreditBee, an instant personal loan platform for young professionals. Currently, Mi Credit is available only for MIUI users* where KreditBee is offering loans from INR 1,000 up to INR 100,000. KreditBee aims to become the first choice for young professionals when it comes to quick and convenient personal loans. The loan can be initiated in less than 10 minutes with a simple KYC verification. All verification and user information input is done on partner platforms, with Mi Credit currently only listing all agents.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Xiaomi provides internet services to give our users a complete mobile internet experience, and MIUI functions as an open platform for us to deliver our wide range of internet services, such as content, entertainment, financial services and productivity tools. The connectivity between our devices and the seamless integration between hardware and internet services enable us to provide our users with better user experience. Mi Credit is another big step in bringing an important internet service to India and we trust that our users would be able to truly benefit as the service becomes more sophisticated.”

Mi Credit is the third value-added internet service for Indian Mi Fans after Mi Music and Mi Video, which were recently announced in May 2018.

[News] Xiaomi lands in Italy, broadening its presence in Western Europe

  • Italy entry marks great strides made by global technology leader Xiaomi
  • Xiaomi is slated to shake up the local smartphone and IoT product market, by presenting well-designed amazing products at honest pricing
  • Xiaomi signed a strategic partnership with Wind Tre to bring smartphones and IoT products into Wind and 3 stores.
  • Xiaomi collaborates with TIM, in an effort to bring in a wide range of hardware products

MILAN, Italy, 24 May 2018 — Global technology leader Xiaomi made great strides in its global expansion journey today by announcing its arrival in Italy, a new Western European market. This came two days following its official entry into France and six months after arrival in Spain, its first Western European market.

Well-known for its range of amazing products at honest prices, Xiaomi is set to shake up the smartphone and Internet of Things (IoT) device market in Italy and create more ripples in Western Europe.

Founded in 2010, Xiaomi’s CEO Lei Jun and other seven co-founders started the company based on the vision “innovation for everyone”. It has pioneered a unique business model, inspired by Internet thinking, that ensures the highest level of efficiency, so it can make its amazing products with cutting-edge technology and innovative services available at accessible and honest prices.

There are three pillars that Xiaomi’s business model is constructed on: hardware, Internet services and new retail. During an event held at Milan’s Superstudio Più today, Xiaomi announced that it is bringing to Italy all three parts of the “triathlon” business model, including Mi.com and the first Authorized Mi Store. Through this, the company is demonstrating its commitment to the Italian market, as well as showcasing its new attitude to change the game in the technology industry.

Mr. Wang Xiang, Senior Vice President, Xiaomi, said at the event: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in Italy, a market of great importance for Xiaomi in Western Europe, two days following our official entry into France. We are dedicated to bringing in more amazing products and innovative services at honest prices to best satisfy the growing demand from our Mi Fans and consumers here. Xiaomi is a company committed to developing products that combine cutting-edge technological innovations, and we believe that our products and services will amaze consumers and win their trust, helping us ultimately change the game in the technology industry.”

Xiaomi announced Mi MIX 2S and Redmi Note 5 at the event, as well as an IoT product Mi Electric Scooter.

Xiaomi and Wind Tre have joined hands in bringing Mi MIX 2 and Redmi 5 Plus smartphones into stores of the latter across Italy under the global strategic alliance inked between Xiaomi and CK Hutchison in May. IoT products are also expected to arrive in the future at Wind and 3 stores.

In addition, Xiaomi announced a collaboration with TIM, to offer users an attractive option to renew their smartphones.

Xiaomi is partnering with Datamatic S.p.A., GIVI Distribuzione S.p.A., and Italy Wing S.R.L. to distribute, market and support its highly innovative products in Italy. Other than its site http://www.mi.com/it, Xiaomi joins hands with e-commerce platform Amazon.

Offline, Xiaomi partners with local offline retailers to present a broad range of highly innovative products in Italy, including Mediaworld, Esselunga, Carrefour, Coop, Iper, Iperal, Auchan, Panorama and Trony. Xiaomi also revealed today information about opening its first Authorized Mi Store in Italy on 26 May, located at commercial center IL CENTRO in Milan.

The event also featured a speech from Qualcomm Technologies’ Enrico Salvatori, Senior Vice President and President, Qualcomm EMEA, who congratulated Xiaomi on its entry into Italy: “Qualcomm Technologies, Inc. is very pleased to be working with Xiaomi on their entry into Italy with the Mi MIX 2S and Redmi Note 5. It has been a pleasure to witness their success in Spain since their arrival there late last year. Powered by the Qualcomm® Snapdragon™ 845 Mobile Platform with X20 LTE, the Mi MIX 2S supports advanced connectivity and immersive experiences, all with a sleek, bezel-less design.”

For more information about Xiaomi, visit http://blog.mi.com, for more information on the products available in Italy, visit http://www.mi.com/it.

[News] XIAOMI MI MIX 2 NOW AVAILABLE THROUGH VODAFONE SPAIN

  • Xiaomi’s Mi MIX 2 will be available through an exclusive operator channel Vodafone Spain starting this week on its Online Store and in Vodafone stores. Xiaomi Mi MIX 2 offer a download speed of up to 600Mbps and a 5.99” screen.
  • Through the launch, Vodafone becomes the first operator in the Spanish market to commercialize products from Xiaomi.

Madrid, 23 of May, 2018. – Vodafone Spain and global technology leader Xiaomi jointly bring the premium flagship smartphone Mi MIX 2 to the Spanish operator market this week, exclusively for Vodafone subscribers.

 

Mi MIX gave everyone a glimpse of what the phone of the future would look like, defying everyone’s expectations about smartphone design and pioneering the trend of full screen display smartphones. Mi MIX 2 raises the bar — with its 5.99-inch screen and a 18:9 full screen display, it delivers a stunning appearance with the screen almost entirely filling up the front surface.

Additionally, it allows for surfing on the Internet at a download speed of up to 600Mbps and an upload speed of up to 100Mbps.

Through the launch, Vodafone becomes the first operator in the Spanish market to commercialize a product by Xiaomi.

Powerful and elegant

Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.

Mi MIX 2 delivers the ultimate high-performance experience, powered by a Qualcomm Snapdragon 835 processor and comes with 6GB RAM and 64GB memory. It also uses the latest Sony IMX386 sensor in its 12-megapixel camera, and comes with 4-axis OIS that reduces the effect of handshake or motion, so images and videos remain sharp.

Availability and price plans

Mi MIX 2 is available from this week in Vodafone stores and the Vodafone Onine Store. It benefits from the following Vodafone advantages:

  • No commitment to remain in tariff
  • The best price in the free market at € 399 for the 6 GB + 64 GB version
  • Installment payment without interest
  • Mobile insurance “Total protection” 3 months of gift
  • After-sales service: repair in 5 days with original parts and replacement smartphone

Mi MIX 2 is available with One M and Red M plans (or higher) without commitment, to keep a € 0 initial cost and a € 16.5 per month for 24 months, along with a 3 month mobile insurance gift (€ 4 / month for subscription afterwards).

With Vodafone One M 120Mb, customers will have benefits such as symmetric fiber at 120Mb, 10GB of data, Chat Pass and Social Pass, unlimited calls and roaming from the smartphone in the EU and the United States, calls to landlines and mobiles from a landline and between family members, 1 year free TIDAL Premium, and an additional line with 500MB, Chat Pass and calls at 0 cent / min., for € 76 / month.

And with Vodafone SuperPass you can enjoy unlimited data volume to stream video, music and maps apps for additional € 14 / month.

 

Mi MIX 2

 

Mini S/

Mini M /

One S

 

Smart

Red M/ Red L One M/One L/

One Family/

Unlimited Family

 

One Light

Initial price/

Fee

99€ + 12,5€/ month 49€+14,5€/ month 0€+16,5€/ month 99€+12,5€/ month

 

Wang Xiang, Senior Vice President of Xiaomi, said: “This new partnership with Vodafone allows us to tap on an even wider consumer group that we believe will truly benefit from our amazing products at honest prices. Vodafone is a leading player and I am truly excited to further grow our business in Spain in partnership with them.Mi MIX 2 showcases Xiaomi’s abilities to push boundaries, and be at the forefront of innovation, while making cutting-edge technologies accessible to everyone.”

Nuno Taveira, Director of the Terminal Business Unit of Vodafone Spain, commented: “we want our customers to have at their fingertips the best smartphones in the market to enjoy with the best 4G + network and that is why this exclusive distribution agreement of the Xiaomi Mi MIX 2 is essential. In addition, our clients have added advantages such as the elimination of the commitment of permanence, payment in instalments without interest, free mobile insurance for 3 months and after-sales repair service in less than 5 days in our stores”.

[News] Xiaomi enters France and Italy, marking further expansion in Western Europe

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Rise of our e-commerce: an efficiency evolution

No one knows what would have happened if Lei Jun, our founder and CEO, hadn’t sold the e-commerce site Joyo.com to Amazon for $75 million in 2004. Joyo.com became Amazon’s seventh global website and was rebranded as Amazon China in 2011.

“Selling Joyo made me feel like I was parting with my child,” Lei said in his office at Kingsoft after a colleague came to congratulate him on the sale. He established Joyo in 2000, and in just four years, it became China’s largest online retailer for books, music and videos. At that time, Alibaba was only a small start-up.

Though saddened by the sale, Lei was greatly motivated by the high efficiency that e-commerce could bring. He had the belief that by improving e-commerce, it would be possible for Chinese manufacturers to make high quality products and sell them at accessible prices.

He put this belief into practice by starting Xiaomi in 2010, embarking on a new journey of making smartphones with features that match the best models in the world, yet sell at half the price through Mi Store, available in mobile app and Mi.com. Mi Store offers the full line-up of our products directly to our users. In Chinese mainland, India and certain selected markets, users can purchase products directly from local Mi Store apps and websites. For other international markets, Mi Store serves as the centralized platform for users to learn about our products and services.

The newly launched Redmi S2 is now available on Mi.com.

Our first smartphone – Mi 1 for RMB 1,999, which is powered by the dual-core processor Qualcomm Snapdragon S3, received more than 300,000 pre-orders in the first two days on Mi.com in September 2011.

Our company is built on innovation and efficiency, and our mission is to relentlessly build amazing products at honest prices thereby helping everyone in the world enjoy a better life through technology.

“Since our inception, we have focused on direct online sales of our products to maximize efficiency and build a direct digital relationship with our users,” said Lei in an open letter published on 3 May 2018.

Due to the efficiency of e-commerce, we can deliver products into the hands of users in a very short time span. During this year’s Mi Fan Festival in early April, a customer in southern China’s Fujian province posted on his WeChat moments with excitement, “I placed an order for a Mi Band 2 on Mi.com in the morning and received it in the afternoon! What delivery speed, I can’t believe it.”

Mi Band 2 is one of the best selling Xiaomi products.

Now Xiaomi’s Mi Store is the third largest 3C and home appliance direct sales online retail platform on the Chinese mainland. Additionally, it’s the third largest direct sales online retail platform in India by GMV in 2017, according to iResearch. Available on Mi Store are several dozen smart devices and household products from Xiaomi and our Mi Ecosystem portfolio companies. We’ve also launched Mi.com in several global markets, bringing users inspirational products at accessible prices, with strong user experience around the world.

Cementing our commitment of bringing amazing products at accesible prices for lifestyle products, last April, we established a new self-operated e-commerce marketplace Youpin, which we created not only to sell our Mi-branded products but also to sell high-quality products that are not associated with Xiaomi but curated and sourced by us.

Youpin, which includes the Youpin mobile app and the Youpin.mi.com website, stands for good taste and premium quality, which is also the Chinese meaning of the name.

We replicated the successful model of Mi Store to Youpin to maintain relentless efficiency and excellence to our customers. Other than Xiaomi and Mi Ecosystem products, Youpin also brings selected lifestyle products from third party companies, offering a wide variety of goods from household items and furniture to clothes and food and wine – all high-quality products made available to consumers at accessible prices.

Our neck pillow from RMB 49 is one of the best-selling products on Mi.com and Youpin.

For example, one of our bestselling products is a tomato egg instant noodle with a price tag of RMB 59.9 for a box of 12 packets. It has received over 22,000 customer ratings in just four months, with a satisfaction mark of 94 of 100.

“It has always been difficult for me to understand why consumers have to bear the cost of inefficiency. That is why Xiaomi has the will and determination to revolutionize the industry’s cost-efficiency. We do this by putting in every bit of effort to creating quality products and maximizing value to users,” said Lei.

[News] Xiaomi debuts Redmi S2 for great selfies

Starting at RMB 999, Redmi S2 has a 16MP front camera and Xiaomi’s latest AI Beautify for amazing selfies

NANJING, China, 10 May 2018 — Global technology leader Xiaomi launched Redmi S2 today, touted as the best Redmi phone for selfies with a 16MP front camera that is powered by pixel binning technology and featuring AI Beautify. With a starting price of RMB 999, Redmi S2 also sports a 12MP + 5MP AI dual camera, coupled with AI face-unlocking, and is powered by the Qualcomm® Snapdragon™ 625 platform.

Best Redmi phone for selfies

The 16MP front camera of Redmi S2 captures details in good light and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel. This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catchlights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night

Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep them from retouching, and the algorithm has also been optimized for popular selfie facial expressions.

5.99” full screen with great ergonomics

Redmi S2 is powered by the Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm architecture for balanced performance and power consumption.

Redmi S2 comes with a 5.99-inch 18:9 full screen display. Its back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.

Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster, and comes with AI face unlocking and Xiaomi’s very own Xiao Ai voice assistant.

Redmi S2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for RMB 999, while the 4GB + 64BG version is priced at RMB 1,299. A simple, elegant TPU case will be shipped in the box with every Redmi S2. The phone will be available in China starting 17 May, 2018.