To all Xiaomi employees:
Today is a historic day for Xiaomi. At the Mi 6X launch event in Wuhan earlier today, we promised our users that our hardware business, including smartphones, IoT and lifestyle products, will have an overall net profit margin that will never exceed 5%.
Why would we do this? Because we are Xiaomi.
1. A 5% limit on hardware net profit margin is necessary for our business model
Two days ago, Xiaomi’s Board of Directors approved my suggestion. Starting today, we officially promise our users that our hardware business, including smartphones, IoT and lifestyle products will have an overall after tax net profit margin that will not exceed 5% per year. If the margin crosses 5%, then we will find a way to return the excess above 5% to our users.
If we sell our products at close to cost and return value to our users, then we can earn the long-term support of our users. Aiming for large volumes with small profit margins will still result in suitable hardware profits for us in the long term.
In addition, we are different from traditional hardware companies. Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
We have created a unique “triathlon” business model, encompassing hardware, internet service and new retail. We maintain excellent design and outstanding performance in our products, while keeping our products as close as possible to their cost price. In addition, we deliver products directly to users through highly efficient online and offline retail channels, including our self-operated channels, while providing them with comprehensive internet services.
In the past eight years, our business model has been challenged again and again. During the most difficult times, we have faced major obstacles. Xiaomi is the only smartphone in the world that has rebounded after a decline in sales. This miracle, coupled with the results we have achieved as of today, shows how relevant and advanced our model is.
In China, a single piece of clothing that costs 100 RMB can be sold for 1000 RMB in a shop, which is a shocking markup of 10X. A pair of shoes can be marked up by 5-10X, and a tie can be marked up by 20X. The list is endless.
It has always been difficult for me to understand why consumers have to bear the costs of this inefficiency. This is why Xiaomi has the will and determination to revolutionize the industry’s cost-efficiency. We do this by putting in every bit of effort to create quality products and maximize value to users.
Cost efficiency is at the heart of business competition, and a 5% limit on our overall hardware net profit margin is evidence of our high cost efficiency. This applies not only to smartphones. Previously, 10,000 mAh powerbanks were priced above 200 RMB, whereas our price point was 69 RMB. Mainstream air purifiers were priced at several thousand RMB, while we have managed to price our air purifiers within 1000 RMB. Across various product categories, we have successfully launched the best products and kept them close to their cost price, thus revolutionizing the entire industry and allowing these products to be available to the masses in a short span of time.
Today’s launch of Mi 6X is an excellent case in point. As a strategic product for our new retail channels, Mi 6X is equipped with the high-end Qualcomm Snapdragon 660 processor and the latest AI technology. Although products of similar performance, technology or even inferior configuration are priced at around 3000 RMB, we continue to stay close to our cost price, pricing it at 1699 RMB, which is almost half the price of our competitors.
2. Quality products with honest pricing are two inseparable concepts, and is the best way to repay users’ trust
In the past eight years, we have continually asked ourselves this question. Historically there have been many changes in the business, but what has remained constant?
Xiaomi’s answer is this: Users have always expected quality products at honest pricing.
“Quality products, honest pricing” is not just an empty saying, nor is it a statement to compliment ourselves. In order to truly execute this mission, we need sincerity and the determination to restrain greed.
Limiting our hardware net profit margin to 5% is our ever-lasting promise to our users and our goal for ourselves.
Quality products with honest pricing are two inseparable concepts. If the product quality is not high enough, users will not enjoy it no matter how low the price is. We need to ensure that we keep within the 5% limit on hardware net profit ratio while maintaining competitiveness at the same time. To do so, we need innovative technology and outstanding design, in order to launch products that exceed our users’ expectations. Simultaneously, we need to maintain honest pricing; only then will we able to touch the hearts of our users.
This belief is the foundation for our ceaseless motivation to explore and continually innovate. This belief is how we were able to launch one of the most innovative full screen technologies in the industry with ceramic technology. This is also the reason we have won over 200 globally acclaimed design awards.
In the past 8 years, I have had so many unforgettable moments at Xiaomi, including the first time we heard a ringtone from the first Xiaomi phone, the first time we received a gift from a Mi fan, and the first time we heard that a Xiaomi smartphone was being added to a museum collection. Among all these moments, nothing can surpass the feeling of hearing a user say that they can walk into a Mi Home, and buy any product with full confidence, because they are know that our products offer the best quality and price. When I hear this, I know that all our effort and energy have not gone to waste.
Why do our users trust us? It is because we relentlessly pursue innovation. In our users’ minds, we have established ourselves as a high-quality, well-designed and high value brand. They trust that as long as it is a Xiaomi product, it will have the best quality and price.
Xiaomi employees, our users’ trust is the best form of validation and our most valuable asset. We will not allow users to be harmed in the slightest. Our company can progress only by continuously winning our users’ trust.
3. Maintaining reasonable profits has historically been important for a company’s progress and is the only way for us to fulfill our mission
If we look at historical trends, whether in the automotive or PC industry, the great companies that have changed the world always make things lower in price and available to even more people.
Xiaomi is an engineering-led company. Engineers are constantly looking for the latest technologies to benefit the public and change the world.
Our mission is to relentlessly pursue great products with honest prices so that everyone can enjoy the benefits of technology.
In the past eight years, our high-performing and well-priced smartphones have raised the standards on performance and quality in the entire industry, contributing significantly to the rise of the mobile internet in China. We are now looking to extend this positive influence to the entire world.
Beyond smartphones, we have replicated our business model and strategy to over 100 Mi Ecosystem IoT and lifestyle product companies, which has accelerated the adoption of a smarter lifestyle and helped to build the world’s largest IoT smart home platform. We have created high-quality everyday products that are priced honestly, allowing more people to experience a better through technology.
We will live out Xiaomi’s mission by strictly following the 5% limit on our overall hardware net profit margin.
We have always firmly believed that the pursuit of product experience is more important than that of one-time hardware sales profits. Instead of adding on costs from various channels, we believe in providing quality products at honest prices.
Going forward, maintaining reasonable profits is an inevitable industrial trend. Any move pushing for high gross margins will eventually reap no rewards.
Bearing in mind our values and legacy, we have set a hard limit of 5% hardware net profit margin. At present, the company has exceeded 100 billion RMB in annual revenue and has nearly 20,000 employees. In the future, Xiaomi may have higher revenue and become a larger organization. However, this hard limit will always remind every one of us of our ideals and our initial ambitions. As I mention ideals, today’s Mi 6X launch has a special meaning to me. This is because the launch event is at my alma mater, Wuhan University, which is where my dream started.
20 years ago, in my first year of university, I was in the library and read Fire in the Valley, a book that changed my life forever. After reading that book, my heart was not at peace for a long time, and I walked around the track at the sports field at Wuhan University multiple times. The fire within me was ignited, and from then on I was determined to create a great company and influence as many people as possible.
Going back to my alma mater today, I realized the fire within me is still burning as brightly as ever.
My fellow Xiaomi employees, eight years ago, we also ignited that fire within us, and that was just the beginning of Xiaomi. Today we have changed the lives of hundreds of millions, and in the future we will become a part of the lives of billions!
– Lei Jun
Wuhan University 4.25.2018
When asked about the secret of Xiaomi’s success, the answer is largely our robust Mi Fan base. Our fans have shared their excitement, input and advice from day one and help create a unique Xiaomi culture that spans the globe.
Li Wanqiang, our co-founder who leads Xiaomi’s marketing team, shared insight into Xiaomi’s Mi Fans and culture in his bestselling book, Sense of Engagement.
In the book’s foreword, Xiaomi Founder and CEO Lei Jun writes, “Four years ago, when I was creating Xiaomi, my idea was that no matter how big this company becomes in the future, we must run it like a small restaurant, a company where users can take part.”
And take part, they do! Our Mi Fans show up in full force for events around the world.
Mi Fan registration and experiential area at Mi A1 launch in India, September 2017
Enthusiastic Mi Fans at the opening of the first Authorized Mi Store in Barcelona
Befriending users and letting them take part in Xiaomi’s future has been at the core of our company from the beginning. As Li Wanqiang points out, friendship provides the strongest trust. We are not only selling products but delivering a sense of community.
We welcome users to participate in our product development and advancement. In fact, Xiaomi users improved the MIUI system and with many foreign users taking part, Mi Fans launched English, Spanish and Portuguese MIUI versions on their own.
Alex García Iskenderun, loyal Mi Fan, has been highly engaged in MIUI’s development and enhancement since he was first introduced to Xiaomi eight years ago and shared, “I fell in love with MIUI at first sight. I have always been a very creative person and wanted to do my bit to change the world. MIUI allowed me to use my creativity.”
Alex built a website dedicated to the Spanish version of MIUI, bringing like-minded people together in one place. As a result, on January 11, 2011, miui.es was born.
In 2011, Alex became one of 100 MIUI beta testers before the first Xiaomi smartphone, Mi 1 was announced.
“Mi 1 was my first Xiaomi device, which I still have,” he recalled. “If you open the back cover you can see it has the number 35. If I remember correctly, only 100 numbered units were made.”
Alex still keeps his Mi 1
Now Alex has joined us as senior manager of the Mi Community in Spain.
“The best part of Xiaomi is its ability to let fans be part of their family and listen to them. I had no regulated studies, no experience in a technology company… but for Xiaomi, that is not a problem. They understand that I have something to contribute and I want to contribute,” he said.
Sometimes Mi Fans find even more than they hope for at our events. This happened to Indonesian Mi Fan Fajar who found his “other half,” Dea, at a Mi Fan roadshow in Surabaya in May 2016. The newly-wed couple was cheered by other Mi Fans when they were invited to the stage during the Redmi Note 5A launch in Indonesia last December.
Fajar and Dea meet at a Xiaomi event
The newly-wed couple was cheered by other Mi Fans when they were invited to the stage during the Redmi Note 5A launch in Indonesia last December.
Appreciation for our Mi Fans comes from the very top. Every year on our birthday, April 6, Lei Jun thanks Mi Fans in a social media post because – as we at Xiaomi all know – Mi Fans are the reason Xiaomi is where it is today.
Smartphones are becoming even more integrated into our everyday lives with new and developing Artificial Intelligence-powered features. We leveraged our expertise in AI, cloud computing and big data to improve the IQ of our smartphones. Our newest smartphone, Mi MIX 2S includes exciting AI-powered features for photography, face detection, voice recognition and more.
This update from the award-winning Mi MIX 2 is a reflection of our exploration and growth in the area of AI. The powerful Qualcomm Snapdragon 845 platform supports advanced on-device AI processing, with optimized CPU and GPU, achieving a 300% improvement in AI performance compared to its predecessor.
Let’s dive deeper into the amazing on-device AI features in Mi MIX 2S.
The AI-powered “mind” of Mi MIX 2S in photography
The dual camera on Mi MIX 2S is able to make photos look better without you having to take any action, because of the AI scene detection that automatically offers retouching effects. This function works for the primary rear camera, as well as the single front camera.
When taking a portrait, for example, Mi MIX 2S quickly identifies the human face and most of the surrounding objects to automatically apply different effects to each item, according to the specific conditions.
In the photos above, you can see that the AI scene detection (photo on the right) makes the buildings brighter while the environment around them is more saturated, rendering a vivid and balanced output. Usually, non-AI supported smartphones can only adjust the brightness of the whole photo, beautifying the main object, but at the same time, losing minute details.
Moreover, AI deep learning helps the camera accurately detect the edge of the subject, creating a depth-of-field effect. It can also recognize small details, such as hair accessories, detect the edge of the accessories and keep them from being blurred, generating a more realistic bokeh result.
The AI scene detection also works great for backlight and scenery photos, offering a filter-like effect in high-contrast environments.
AI voice assistant – a phone that understands you better
Apart from AI photography, the intelligent Mi MIX 2S has built-in features including the Xiao AI voice assistant, which is integrated in our Mi AI Speaker that was announced in July 2017.
In just eight months, “Xiao Ai” has been summoned 1.1 billion times, activated 11 million times daily, and commanded smart device features 310,000 times. Mi AI Speaker has become the hub of a smart home supporting over 40 different products.
The built-in AI voice recognition in Mi MIX 2S can understand more than 100 commands in six categories, including system control, lifestyle, smart home, social, entertainment and knowledge.
You can ask your phone to show your photos taken last October, text your friend, and check the weather, just to name a few examples. If you have a smart home, it can control smart devices that are integrated into the Mi Home app, such as Mi TV and Mi Bedside Lamp.
With an improved AI performance, Mi MIX 2S can understand you better and make your life more convenient and efficient. We are excited to bring our enhanced AI technology to more users around the world, and open more possibilities for a ‘smarter’ life in the future.
Also announces Mi Gaming Laptop 15.6’’ and Mi AI Speaker mini
SHANGHAI, China, 27 March 2018 — Global technology leader Xiaomi announced Mi MIX 2S today, a beautiful work of art that now comes with an exceptional AI dual camera and is powered by the latest Qualcomm® Snapdragon™ 845 platform. Xiaomi also upped its game in another key product line with the Mi Gaming Laptop 15.6’’. At the same time, it also announced a mini version of its wildly-popular Mi AI Speaker.
Mi MIX 2S uses the latest Sony IMX363 flagship sensor for its dual-camera setup, with 1.4μm pixels for significantly better photos in low light, and Dual Pixel technology for super fast autofocusing. Mi MIX 2S also now comes with integrated AI features, including a built-in AI voice assistant to control the smartphone and smart home appliances. With up to 8GB RAM and 256GB ROM, Mi MIX 2S unleashes the full potential of the latest Qualcomm® Snapdragon™ 845 for amazing performance.
Lei Jun, CEO and co-founder of Xiaomi, said: “The Mi MIX series has constantly pushed boundaries, defying everyone’s expectations about smartphone design and performance, and showcasing how Xiaomi is committed to being at the forefront of innovation. Mi MIX 2S now comes with a powerful dual camera and integrated AI features for an experience on the move like no other.”
Mi MIX 2S continues Xiaomi’s commitment to making its innovations accessible to the widest possible range of consumers. Starting from RMB 3299, Mi MIX 2S will be available in China from 3 April onwards and will make its way to selected global markets at a later date.
Design: A work of art in the smartphone industry
The unique design elements in the Mi MIX series have been recognized by some of the world’s most prestigious design awards and museums: National Design Museum in Finland, Center Pompidou in France, and Die Neue Sammlung in Germany, in some cases, marking the first time a phone has been added to their permanent collection. Mi MIX 2S continues evolving this design language, with a beautiful ceramic back that features a four-sided curved design, transitioning smoothly into the aluminum frame.
Dual Pixel AI dual camera
Mi MIX 2S adopts the Sony IMX363 flagship sensor with 1.4μm pixels for its dual camera setup, letting in more light and resulting in significantly improved photos in low light and backlit scenarios. This sensor also uses the Dual Pixel technology, which was first used in high-end digital SLRs for much faster focusing due to having two photodiodes per pixel to calculate the light hitting the sensor. Combined with the noise reduction technology on the Qualcomm® Snapdragon™ 845 platform, Mi MIX 2S is able to shoot high-quality pictures in a low-light environment with fast and accurate focusing.
DxOMark—the leading and trusted source in the industry for camera and lens image quality measurements and ratings—gave Mi MIX 2S a 101 photo rating, the second-highest ever photo score for a smartphone camera.
The integration of AI technology has also significantly enhanced the photo experience on Mi MIX 2S. With AI scene detection, the camera can intelligently optimize the image after it has been taken—for example, text on presentation slides can be identified so it remains clear even if you zoom in.
Through a machine learning model based on hundreds of thousands of self-portraits, Mi MIX 2S is able to accurately distinguish between the subject and background, enabling precise background blurring. Users can then add dynamic bokeh to the photos taken in portrait mode, selecting from six effects in total.
Latest flagship Qualcomm® Snapdragon™ 845chipset
Mi MIX 2S uses the Qualcomm® Snapdragon™ 845 chipset, manufactured using the latest generation 10nm process. With a maximum clock speed of 2.8GHz, the new Kryo 385 cores see a 30 percent performance increase over the last generation. Qualcomm® Snapdragon™ 845 also features the new Adreno 630 graphics, which gives up to 30 percent higher performance and up to 30 percent lower power consumption. In addition, Qualcomm® Snapdragon™ 845 also features cutting-edge on-device AI processing, delivering 3x improvement in overall AI performance compared to the prior generation.
With up to 8GB RAM and 256GB storage, Mi MIX 2S achieved a score of 277,178 on the Antutu benchmark. Connectivity-wise, Mi MIX 2S (8GB + 256GB) supports 43 global bands so you can use it anywhere in the world.
AI voice assistant and wireless charging, for a more convenient lifestyle
Mi MIX 2S also now comes with AI-integrated features, including a built-in AI voice assistant to control the smartphone and smart home appliances. Covering six categories with nearly a hundred voice commands, users can remotely control their smart home appliances, or find a photo based on location or time, with just a simple voice command.
On 23 February 2018, Xiaomi announced that it became one of Google’s ARCore partners. Mi MIX 2S is now Xiaomi’s first device to support ARCore apps, bringing an amazing AR experience to more Android users both in China and globally. “The Machines”, which has been touted as the future of AR games, is making its exclusive Android debut on Xiaomi.
Mi MIX 2S also supports 7.5W fast wireless charging. Along with this, Xiaomi is launching a RMB 99 (US$16) wireless charging pad, which is bundled with the the 8GB+256GB version, or available as a separate accessory.
Mi MIX 2S is available in 6GB+64GB, 6GB+128GB and 8GB+256GB for RMB 3299, RMB 3599, and RMB 3999 respectively. It will be available starting 3 April at 10am from a range of retail channels including Mi.com and our Mi Home stores.
Xiaomi’s first high-performance gaming laptop with minimalist design
Equipped with Intel’s 7th generation Core processors, NVIDIA GeForce GTX 1060 graphics, 16GB dual channel DDR4 RAM, and 256GB SSD + 1TB hard drive, Xiaomi’s first gaming notebook Mi Gaming Laptop 15.6” delivers powerful performance for users’ work and entertainment needs.
Mi Gaming Laptop has a minimalist design, along with a keyboard that supports 16 million colors over four zones, and anti-ghosting with 30-key rollover for precise and accurate gaming input. Five programmable keys are located on the left side for quick access to important functions. For great performance even during long gaming sessions, it comes with large heat pipes, a 12V cooling fan and four fan outlets for effective heat dissipation.
Available in China starting 13 April, Mi Gaming Laptop will retail starting from RMB 5999, going up to RMB 8999 for the version with Core i7+GTX 1060+16GB.
Mi AI Speaker mini: a compact version for every room
Mi AI Speaker, launched last year, was a testament to Xiaomi’s commitment to exploring AI technology. The mini version announced today, which will retail for RMB 169 starting 3 April, continues in the same direction. It serves as a smart home assistant and a personal assistant, and allows users to easily tune in to music and listen to audiobooks with simple voice commands.
The rapid evolution of smartphones has created high expectations for that ‘wow factor’ moment with each new device.That’s why other than better performance, global players have been striving to achieve innovative design, such as better materials, and thinner bezels.
The release of our first generation Mi MIX, followed by its successor, Mi MIX 2, sparked a “wow” across the world.
Our Mi MIX phones combine modern day minimalist design with traditional ceramic craftsmanship. Designed in collaboration with renowned French designer Philippe Starck, the MIX series has given everyone a glimpse at what a true “full-screen display” is — making sure your attention is fully focused on the screen and that there are no distractions.
Mi MIX 2 is also a mix of east and west, of the past and the future, reflected in the design choices in terms of materials. While ceramic is a material that has been worked on by potters since predynastic times, it is also a material that is applied in one of the most high-tech industries: the semiconductor industry. We have over 1000 high-tech components housed inside an ancient material. The mix of elements, seamlessly merging old and new, is a challenge but is also where the beauty of Mi MIX 2 lies.
We are honored that these unique design elements have been recognized by some of the world’s most prestigious design awards and museums: National Design Museum in Finland, Center Pompidou in France, and Die Neue Sammlung -the Design Museum in Germany, in some cases, marking the first time a phone has been added to their permanent collection.
We can say our phones are so beautiful, they are a work of art!
August 2017- IDEA Gold Award
Mi MIX won the 2017 IDEA Gold Award, given to only 25 entries out from 1600 products submitted from around the world, which means there is a winning rate of 1.5%. Presented by IDSA, the Industrial Designers Society of America, IDEA (International Design Excellence Awards) recognizes design excellence in product design across the globe.
September 2017- Collected by National Design Museum in Finland
Mi MIX has been collected by the National Design Museum in Finland, marking the first time a Chinese smartphone has been included in the museum’s collection. Jukka Savolainen, curator of the museum, praised Mi MIX as a leader in design trends for future smartphones.
October 2017 – Good Design Award
With a history of nearly 70 years, the Good Design Award is a prestigious global award for excellent design innovation. Mi MIX won the 2017 Good Design Award, presented to 1403 entries from 4495 products submitted from around the world.
December 2017- Added to the permanent collection of Center Pompidou
Mi MIX and Mi MIX 2 have been added to the permanent collection of Centre Pompidou, one of the world’s most popular art museums. This is the first time that a Chinese consumer electronics product has been added to the museum’s collection, and is a testament to Xiaomi’s relentless exploration in design and innovation.
January 2018 – iF Design Award
Mi MIX and Mi MIX 2 won the 2017 iF Design Award. This world renowned design competition received more than 6,400 entries from 54 applicants across the globe, and the 1,000 winners were chosen by a panel of 63 design experts from all over the world.
February 2018, Die Neue Sammlung
Most recently, Mi MIX 2 has been added to the collection of Die Neue Sammlung, the Design Museum in Germany. Founded nearly a century ago, the time-honored design museum has a large collection of industrial and product design.
Today we launched Redmi Note 5 in China, the counterpart of Redmi Note 5 Pro that recently launched in India. Not only is Redmi Note 5 China’s first smartphone to incorporate the latest Qualcomm Snapdragon 636 processor, but the device also stands out for its stellar camera. Featuring a dual camera setup, a large 1.4μm-pixel sensor, 2PD (dual photodiode) autofocus, AI camera features and an LED Selfie light for its front camera, Redmi Note 5 is a powerful device that takes amazing photos anywhere, at any time.
Whether you’re a social media maven, casual creator, or professional photographer, here are a few reasons why Redmi Note 5 will quickly become your favorite smartphone camera.
12MP+5MP rear dual camera setup
Redmi Note 5 sports a 12MP+5MP rear dual camera, in which the 12MP serves as the primary sensor, while the 5MP secondary rear camera is used for capturing depth. Together, they create a more convincing bokeh effect.
Large pixel size for high quality images, even in low light conditions
It’s widely known that more pixels make for a better photo – but many people don’t realize pixel size also has an effect on image quality. Larger pixels capture more light, especially in low light conditions, yielding higher ISO performance, less noise, better image quality and more room to maneuver.
The 12MP sensor on Redmi Note 5 features large 1.4μm pixels – a standout feature for better camera performance that’s only available on a handful of flagship smartphones.
Dual Photodiode or 2PD for faster autofocus
For the first time, the dual photodiode or 2PD — a technology commonly seen in professional dSLR cameras, is integrated on a Xiaomi smartphone. This significantly improves the speed and accuracy of autofocus on Redmi Note 5, reducing the risk of the subject being out of focus, especially in low light conditions.
A photodiode is a semiconductor fitted into each pixel of the sensor for detecting and receiving light. 2PD means that every single pixel on the camera sensor of the 12MP prime is split into two photodiodes — 24 million in total for phase detection.
Redmi Note 5 combines 2PD and a large 1.4μm-pixel sensor to produce high quality photos with less noise and vivid colors. Its large 1.4μm-pixel sensor collects more light so you can speed up the shutter, while the 2PD system identifies the subject quickly and accurately. For example, when taking indoor photos of children playing, you need fast shutter speed and reliable autofocus to catch those magical moments.
Better selfies regardless of light
To further enhance the photography experience, Redmi Note 5 also sports a 13MP front sensor with our Beautify 4.0 AI algorithm and front Selfie-light, allowing users to take better selfies than ever before – even in low-light conditions. This also marks the first time a Redmi phone has AI portrait features.
The specifications are slightly different from Redmi Note 5 Pro in India, which has a 1.25μm rear primary sensor. The reason being that the Indian version has a powerful 20MP front camera developed especially for Mi Fans in India.
We’re excited to introduce this new phone as we continue to break down barriers in what is expected for a smartphone starting from RMB 1099.
Featuring flagship-level photography capabilities for great photos
BEIJING, China, 16 March 2018 — Global technology leader Xiaomi officially announced Redmi Note 5 in China today, which features flagship-level photography capabilities. With a dual camera featuring a large 1.4μm-pixel sensor, AI camera features, and an LED Selfie light for its front camera, Redmi Note 5 is a powerful device that takes amazing photos anywhere, at any time.
Redmi Note 5 also marks the debut of the Qualcomm Snapdragon 636 platform in China. It will be available in China on 20 March starting from RMB 1099.
Clearer images and faster focusing even in low light
Redmi Note 5 sports a dual camera setup, a combination usually adopted only in flagship smartphones. The main 12-megapixel sensor features large 1.4μm pixels, which can capture more light and deliver better results under low-light conditions.
The camera is also armed with 2PD (dual photodiode) autofocus — a technology commonly seen in professional dSLR cameras, which results in a much faster autofocus speed. Every single pixel of the main 12-megapixel sensor contains two photodiodes (which convert light into current that can be measured) – resulting in 24 million photodiodes in total, which is nearly 30 times more than the number of photodiodes of traditional PDAF-enabled sensors of the same resolution. This allows the sensor to measure phase differences effectively, improving Redmi Note 5’s autofocus speed dramatically.
The front camera of Redmi Note 5 sports a 13-megapixel sensor, complemented by an LED Selfie light. When Portrait Mode is engaged, both the front and rear cameras come with Xiaomi’s latest Beautify 4.0 mode, which has different effects enhanced by AI calculations for a natural look similar to having an expert makeup session. Even without a second sensor, the front camera achieves a great bokeh effect in Portrait Mode thanks to AI technology that helps to isolate the subject from the background.
Redmi Note 5 also uses facial recognition for unlocking the device, which is based on AI technology, enhancing the accuracy of identification for a more secure system.
China debut of Qualcomm Snapdragon 636
Redmi Note 5 uses Qualcomm’s latest Snapdragon 636 platform based on the 14nm manufacturing process. Its Kryo 260 architecture, 1.8GHz maximum clock speed, and the Adreno 509 GPU ensure amazing performance. Compared to Qualcomm Snapdragon 625, Snapdragon 636 has a 40 percent increase in performance — gamers can enjoy demanding 3D games on Redmi Note 5 with no worries.
Redmi Note 5 is the first device in the Redmi family to use up to 6GB of LPDDR4X RAM, usually only found on flagship devices. With more RAM, Redmi Note 5 can run more apps simultaneously and switch between programs even more smoothly.
Other features of Redmi Note 5 include a 5.99 inch FHD+ 18:9 full screen, large 4000mAh battery and support for fast charging. Equipped with the latest MIUI 9 operating system, Redmi Note 5 also comes with full screen display gestures so users can maximize the display area by completely hiding the navigation bar.
Redmi Note 5 comes in three versions: 3GB + 32GB, 4GB + 64GB and 6GB + 64GB, at RMB 1099, RMB 1399 and RMB 1699 respectively. It is available in four colors — Lake blue, Rose gold, Gold and Black. A simple and elegant TPU case will be included in the box with every Redmi Note 5.
Redmi Note 5 is the counterpart of Redmi Note 5 Pro, first launched in India in February. Redmi Note 5 features slight differences in specifications, and it will be available globally at a later date, with details in local markets to be announced individually.
Since our inception in 2010, we’ve been committed to empowering consumers to enjoy technology. We’re proud that we’ve delivered our high quality and well-designed products at accessible prices to many around the world. While we relentlessly pursue innovation, we’ve also worked with the world’s top technology leaders including Microsoft, Google, and Facebook to bring cutting-edge technology to an ever-increasing user base.
Microsoft CEO Satya Nadella (first row, second from the left) visited one of our Mi Home stores in Beijing with Lei Jun (first row, third from the left), the founder, Chairman and CEO of Xiaomi, as well as Wang Xiang (first row, first from the left), Global Senior Vice President and Head of International Business.
Last week around Mobile World Congress 2018, the world’s largest exhibition and conference for the mobile industry, we were part of two partnerships with Google in bringing its AR platform and Google Assistant to our smartphones. Here’s a recap of the announcements in case you missed it.
Partnership with Google ARCore
Augmented reality (AR) marks the next shift in what’s possible with mobile devices. With ARCore, Google’s AR platform for Android, developers can build AR apps and publish them to the Google Play store. ARCore apps can understand the user’s environment and place objects and information in it, enabling users to place virtual 3D objects on various surfaces, and change their view as they move the phone. In short, ARCore allows users to experience games or visualize rooms and spaces in new and innovative ways.
On February 23, we announced that Xiaomi has become one of Google’s ARCore partners. That means upcoming Xiaomi devices will support ARCore apps, bringing an amazing AR experience to more Android users both in China and globally.
Google ARCore’s immersion hub at MWC.
Partnership with Google Assistant
Google Assistant is available across various Android devices. Our Mi A1 was exhibited as one of the devices at the booth of Google Assistant during MWC.
Google Assistant is already integrated on our set-top boxes through Android TV.
Our set-top box and laser projector with buit-in set-top box was exhibited at the Google Assistant booth during MWC.
Additionally, we announced that we will be partnering with Google to bring Google Assistant capabilities to Xiaomi smartphones. A deeper integration with Google Assistant will bring new ways to interact with Xiaomi devices, yielding a better customer experience for Xiaomi users around the world.
A deeper integration with Google Assistant will give users new ways to interact with their Xiaomi products, providing a better user experience when implemented in upcoming products.
Looking ahead, we will continue to strengthen our ties with existing partners, as we identify ways to collaborate with new ones – all in an effort to bring more fairly priced, high-quality products and services to everyone.