Redmi 7 offers uncompromised performance and durability from just RMB 699

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Xiaomi launches flagships Mi MIX 3 5G and Mi 9 in Barcelona

Available in May, Mi MIX 3 5G features the latest 5G wireless technology, unrivalled performance and a unique full screen display design.

Barcelona, Spain, 24 February 2019 – Global technology leader Xiaomi today announced its first 5G-ready smartphone, Mi MIX 3 5G. To be available in May, Mi MIX 3 5G brings 5G wireless technology to Mi MIX 3, using the latest Qualcomm® Snapdragon™ 855 Mobile Platform with the Snapdragon X50 modem for unleashing transformative 5G experience. Following shortly after the announcement in Chinese Mainland, Mi 9 has also been announced for other global markets. Mi 9 is Xiaomi’s latest flagship, featuring an AI triple camera, class-leading 20W wireless charging and unimaginable performance powered by the Qualcomm Snapdragon 855 Mobile Platform. Mi 9 will first be available in Western Europe starting from €449.

Xiaomi’s road to 5G

Xiaomi set its sights on a 5G solution as early as in May 2016 by establishing a team to deep dive on 5G standards and to start exploratory research. As a major participant of 5G trials organized by China Mobile, Xiaomi successfully tested n78 signal connection in September 2018, and completed mmWave (millimeter wave) signal test one month later. By that time, only a handful of smartphone manufacturers in the world had successfully conducted such testings.

With a mission to innovate, Xiaomi first developed numerous strategic 5G partnerships with key service providers across the globe, such as 3, Sunrise, TIM, Vodafone and many more. The next step was to make 5G devices available to consumers, and to achieve that Xiaomi had been working tirelessly with some of these carriers since the early stages of Mi MIX 3 5G development. With the official announcement of Mi MIX 3 5G, Xiaomi is now one of the first smartphone manufacturers to produce a 5G phone for commercial use. At the launch event, Xiaomi demonstrated the readiness of Mi MIX 3 5G with a live demo, made possible using the 5G network provided by Orange Spain.

“Xiaomi has spent tremendous efforts developing a 5G smartphone solution and Mi MIX 3 5G represents Xiaomi’s quest to create innovative products for everyone,” said Wang Xiang, Senior Vice President of Xiaomi. “We are also delighted and honored to be working with our partners to make 5G a reality for even more users all over the world.”

Mi MIX 3 5G—A performance beast ready for the next-generation mobile network

Integrating the Qualcomm® Snapdragon™ X50 5G modem, Mi MIX 3 5G can connect to sub-6GHz signal that has gigabit-class download speed, which is tens of times faster than 4G network. Besides, the phone is one of the earliest adopters of the powerful Qualcomm Snapdragon 855 SoC, sustaining a long, stable peak performance thanks to a newly designed hybrid cooling system.

Snapdragon 855 Mobile Platform and advanced cooling

Inside Mi MIX 3 is the newly crowned Qualcomm Snapdragon 855 Mobile Platform, built using the latest 7nm process. The Qualcomm Kryo 485 CPU incorporates eight cores for a great balance between performance and power efficiency. Single core performance is up to 45% faster, a great leap from the previous generation. The Qualcomm Adreno™ 640 GPU see increased performance by 20% compared to the previous generation, and the fourth-generation Qualcomm AI Engine provides up to three times faster AI performance.

“We are thrilled to continue our long-standing collaboration with Xiaomi to help bring deliver unprecedented 5G speeds and transformative user experiences to consumers through their latest flagship smartphone, Mi MIX 3 5G,” said Cristiano Amon, President, Qualcomm Incorporated. “Powering the new Mi MIX 3 5G and Mi 9, the Snapdragon 855 Mobile Platform features the 4th generation Qualcomm AI Engine to make your phone the ultimate personal assistant, the world’s first announced Qualcomm Spectra Computer Vision ISP to capture cinema-grade photography, and Snapdragon elite gaming to transform your premium smartphone into a powerful gaming machine.”

To support applications requiring high-levels of device performance during extended periods of time, such as advanced multi-player gaming, Xiaomi has also developed a highly-advanced hybrid cooling system for Mi MIX 3 5G. The Rogers® HeatSORB™ thermal material implements a phase change effect that quickly captures heat generated by the device under demanding scenarios and delays temperature increases. Then, a passive heat pipe composed of six layers of graphite disperses heat at a speed three times faster than a typical dual graphite sheet.

World-class photography

Mi MIX 3 5G inherits the same 12MP AI dual camera from Mi MIX 3, which received a DxOMark photo score of 108, and features all the AI features users have come to expect from Xiaomi smartphones, including 960 fps slow-motion video capabilities. For selfies, Mi MIX 3 5G offers a 24MP + 2MP dual camera setup, making great use of Sony’s IMX576 sensor to capture more detail. The camera is managed by the Qualcomm Spectra™ 380 ISP for a speedy and power efficient camera experience so you can get more shots per charge.

Sliding design enables improved Full Screen Display

Mi MIX 3 5G uses Xiaomi’s patented magnetic slider, offering a great tactile experience and wide array of customizations. Users can set the slide to perform functions such as answering calls or starting up the camera app. Thanks to the slider design, the bezels are extremely thin, achieving an extreme screen-to-body ratio. What you notice is only the screen, which is a 6.39” 2340 x 1080 FHD+ Samsung AMOLED display with an aspect ratio of 19.5:9.

Mi MIX 3 5G will be available in May, with a starting price of €599, in Onyx Black and Sapphire Blue.

Mi 9—AI triple camera flagship

Mi 9 is Xiaomi’s first flagship with an AI triple camera, with the main camera utilizing the latest 48-megapixel Sony IMX586 1/2″ sensor. Users can choose to shoot high-resolution 48-megapixel images, or in low-light conditions, take even clearer and brighter photos as Mi 9 will combine four pixels to one, resulting in very sensitive 1.6μm large pixels. The AI triple camera combination of the main camera, 16-megapixel ultra wide-angle camera, and a 12-megapixel telephoto camera gave Mi 9 a score of 107 by the authoritative DxOMark website, giving it the second highest score of all tested smartphones. In addition, a video score of 99 puts it at number one on DxOMark for video capture. 

Dressed to the nines

Mi 9 has an all-curved back cover design, allowing it to fit comfortably in the hand. An advanced back cover color process gives Mi 9 a stylish holographic rainbow spectrum, so it looks different every time it is picked up.

The all-curved design is inspired by the works of famed architect Antoni Gaudi, and has been certified by The Gaudi Academia of Knowledge.

“Inspired by the works of Antoni Gaudi, Mi 9 beautifully combines the reflection of light, seamless curves, and the use of natural elements to create a masterpiece of art”, says Carlos Canals Roura, President of The Gaudi Academia of Knowledge, “A maximum expression of beauty” .

On the front, Mi 9 sports a 6.39-inch 19.5:9 Samsung AMOLED Dot Drop display. Under this display is a new and improved in-screen fingerprint sensor that unlocks the phone up to 25% faster than the previous generation.

World’s first 20W wireless charging; TÜV safe quick charging certification

Inside the Mi 9 is a large 3300mAh battery, featuring a fast charging solution for both wired and wireless charging. This solution has received certification from renowned German institution TUV Rheinland for safe quick charging.

The 27W wired charging supports Qualcomm’s QC4+ standard, and enables Mi 9 to safely charge to 70% in just 30 minutes, and fully charge in 60 mins. When used with the new 20W version of Mi Wireless Charging Pad, Mi 9 can fully charge in just 90 min, as fast as some wired solutions.

Mi 9 will be available in Europe from 28 February, retailing from €449 for the 6GB+64GB version, and from €499 for the 6GB+128GB. It is available in Piano Black, Ocean Blue, and Lavender Violet.

Mi LED Smart Bulb

Xiaomi also announced Mi LED Smart Bulb during its product launch. Featuring 16 million stunning colors and adjustable colour temperature and brightness, users will be able to control the lights remotely with Mi Home app. Compatible with Google Assistant and Amazon Alexa at the moment, Mi LED Smart Bulb will also support Apple Home Kit in Q2 2019.

Mi LED Smart Bulb is currently available in Europe for €19.9.

Mi Explorers

As one of the most user-centric company in the world, Xiaomi developed a unique community culture with Mi Fans from all over the world. The Mi Explorers program is one of our most important Mi Fan initiative. Selected Mi Fans are granted with exclusive access to the latest devices, while Xiaomi collects valuable feedback from them and works on improving products. This time, Xiaomi selected twenty Mi Fans from Spain, France, UK, Italy, Poland and Ukraine, providing them with Mi 9 preview access, and brought them to participate Xiaomi’s global launch in Barcelona, Spain, as well as Mobile World Congress 2019.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Qualcomm, Snapdragon, Kryo, Adreno, Hexagon, and Qualcomm Spectra are trademarks of Qualcomm Incorporated, registered in the United States and other countries.

Qualcomm Snapdragon, Qualcomm Kryo, Qualcomm Adreno, Qualcomm Hexagon, Qualcomm AI Engine, Qualcomm Spectra, are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Xiaomi announces Mi 9 with AI triple camera for stunning photos

Starting from RMB 2999, Mi 9 runs on the latest Snapdragon™ 855 platform, and features 20W wireless charging—a world first

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Xiaomi becomes No.1 Smartphone brand in Ukraine in Q4 2018: Canalys

DNIPRO, UKRAINE,18 Feburary 2019: Global technology leader Xiaomi has become the number one vendor in the smartphone market as per Canalys Smartphone Analysis Q4 2018. It’s the first time Xiaomi leads Ukraine Smartphone market since it’s officially entered in 2016.

According to data from Canalys Smartphone Analysis Q4 2018, “Xiaomi phones have achieved very good results in Europe, especially in Ukraine. In the Q4 2018, Xiaomi phones sell in reached 26.7% market share and won the first place for the first time. Company’s total sales reached more than 1 million devices, the largest share of which was sold in the Q4 2018.

Tony Chen, Regional Director CEE, Nordic and Baltic for Xiaomi Global said, “Xiaomi is all about bringing latest technologies at honest pricing. With this strategy in mind we started our journey to Ukrainian market. Throughout the way we have won the hearts of Ukrainian Customers, who have joined the number of devoted Mi-Fans, and not just buying Xiaomi products for themselves but recommend them to friends and relatives”

Xiaomi entered Ukrainian market in Q3 2016 and has since disrupted the smartphone industry with its high-quality devices. With its Mi, Redmi and Pocophone devices, it has redefined the market with high-quality smartphones at affordable prices that exceed the expectations and create fierce competition with other brands.

But Xiaomi is not just the leader in Consumer Choice but also a leader in Consumers’ hearts. With support of our Mi-Fans, Mi Ukraine Facebook page is ranked in TOP-10 of Ukrainian Retailers’ Facebook pages in 2018, according to Ukrainian Retail Association. At the moment, hundreds of thousands of users have joined the official Xiaomi channels in Facebook (210K subscribers), Instagram (61K subscribers) and Mi Community (150K users) – a special forum for Mi-Fans.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi releases Redmi Go smartphone at Php 3,990

Xiaomi’s first AndroidTM Go device will first be available in the Philippines

31 January 2019—Today, Xiaomi debuted its first AndroidTM Go smartphone, Redmi Go, in the Philippines. Packed with useful software and efficient hardware, Redmi Go will be available at Php 3,990.00.

 

The AndroidTM Go program was launched by Google in 2017, with affordable smartphones running on a highly efficient version of Android. Out of the box, Redmi Go runs the Android™ 8.1 Oreo™ (Go edition) operating system, featuring reimagined Google apps that have been optimized to reduce storage and data use.

“Xiaomi has received such a warm welcome in the Philippines since its re-entry last year, and we are really grateful to all Mi fans for their support.” said Steven Shi, Head of Southeast Asia, Xiaomi Global. “With Redmi Go making its global debut here, we hope that even more users here will be able to enjoy an amazing smartphone experience at an amazing price. This is part of our commitment to make innovation available to everyone.”

Redmi Go features a 5.0-inch HD display, the Qualcomm® Snapdragon™ 425 SoC, and a 3000mAh battery. On the back it sports a 8MP main camera supported by an LED flashlight. On the front, Redmi Go has a 5MP camera for selfies. It comes with two SIM card slots and has a dedicated microSD slot that supports up to 128GB microSD cards.

 

Redmi Go will come in Black or Blue, and will be available in 8GB storage capacity at Php 3,990.00. Pre-orders on Lazada starts from January 31, through February 3, 2019. The first 200 customers to pre-order will receive a free pair of earphones. Redmi Go will be available in Authorized Mi Stores nationwide starting February 4, 2019.

Redmi Go will be released in more markets globally. Local availability in other markets will be announced closer to launch date.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Xiaomi launches new cross-border e-commerce platform ShareSave

Offering ecosystem products with a social-based model

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Xiaomi announces dual core five-year strategy of Smartphone & AIoT

Company to invest RMB 10 billion in AIoT in the next five years

 

Beijing, China, January 11, 2019 — Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT) in the next five years with RMB 10 billion investment in AIoT, Founder, President and CEO Lei Jun announced at the company’s annual party on Friday.

 

In addition to “AI + IoT”, AI also stands for “All in IoT” for Xiaomi, said Lei.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 132 million smart devices (excluding mobile phones and laptops), including more than 20 million daily active devices as of September 30.

Xiaomi’s recent strategic cooperation with TCL Corp. will further strengthen Xiaomi’s home appliance business in areas of supply chain and OEM, especially when it comes to air conditioners and washing machines.

Consolidate leading position in the smartphone markets across the world

Smartphone business has been Xiaomi’s core in the past years since the beginning. “Before the proliferation of 5G technology, Xiaomi’s success in smartphone business segment lies in striving to consolidate its leading position in the smartphone markets across the world,” said Lei.

In 2019, Xiaomi’s smartphone business will continue to focus on innovation and quality, as well as to optimize its product portfolio.

Xiaomi announced on Jan 10 in Beijing that Redmi will operate as an independent brand. It also released the latest iteration of its popular Redmi Note series—the Redmi Note 7. This signifies the arrival of a dual brand era for “Mi + Redmi”. Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

In addition to the two main smartphone brands, Xiaomi will adopt a multi-brand strategy including Black Shark, POCO and Meitu to better target different user segments.
In the third quarter of 2018, Xiaomi’s international revenue accounted for 43.9% of its total revenue. In 2019, Xiaomi will continue its global expansion with focus on the European and Latin America markets. Xiaomi will continue building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels.

[News] Redmi now an independent brand

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[News] Xiaomi announces two new large screen smart TVs and marks entry into home audio with Mi Soundbar

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[News] Xiaomi Buys Stake in TCL Home Appliance Business Gains Supply Chain Advantages

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