XIAOMI LAUNCHES MI MIX ALPHA

Beijing, CHINA, September 24 2019 –– Global technology leader Xiaomi today announced the release of Mi MIX Alpha concept smartphone. Mi MIX Alpha is a result of Xiaomi’s bold imagination for the future of phones in the 5G era.

Mi MIX Alpha showcases an innovative Surround Screen with a screen-to-body ratio of more than 180.6%. The device features the world’s first 108MP camera, and is crafted with a one-of-a-kind combination of titanium alloy, ceramics and sapphire to make for a revolutionary concept phone.

Xiaomi’s Mi MIX exploration began in 2016 when the company introduced the revolutionary Full Screen Display smartphone concept — an industry first. It was also Mi MIX that pioneered a smartphone screen ratio exceeding the standard 16:9 aspect ratio. Today, full screen displays have become the standard configuration of smartphones.

Since its debut, the Mi MIX series has represented innovation at its finest as Xiaomi sought to reimagine the modern day smartphone. In addition to the Full Screen Display, Mi MIX also embraced cantilever piezoelectric ceramics acoustic technology, ultrasonic proximity sensor, and revolutionary build materials. 

World’s first Surround Display – display almost on all sides

Carrying the original Mi MIX exploration spirit, when Mi MIX Alpha lights up – the front, side, and back of the phone are almost entirely display. The Surround Display allows Mi MIX Alpha to achieve a screen-to-body ratio that reaches an astonishing 180.6%.

Behind the Surround Display is a series of groundbreaking technologies that required a new method of device assembly. Unlike traditional smartphone assembly methods, Mi MIX Alpha’s internal assembly is first carried out, while its display layer, touch panel, and protection layers are laminated one-by-one. All display component layers are compiled in that order to achieve high curvature Surround Display design, so the internal stress caused by bending the display layers can be released layer by layer. To achieve a smooth and flat surface, Mi MIX Alpha also uses a durable protective layer which optimizes the screen stack structure.

To accommodate the nearly all-screen offering, Mi MIX Alpha has minimal bezels on the top and bottom, and ditches the physical side buttons altogether. A brand-new display acoustic technology replaces the traditional earpiece receiver and proximity sensor while the device’s sides are pressure-sensitive and leverage a linear motor to simulate the touch of real buttons.

108MP camera world debut – another milestone for smartphone photography

Mi MIX Alpha features a 108MP camera with the highest resolution, highest pixel count, and the largest sensor found in any smartphone ever – marking another important milestone in smartphone photography.

The main 108MP camera sports a 1/1.33-inch large sensor –  389% larger than the 48MP camera. This image sensor is capable of producing 108MP photos with a resolution of 12032 x 9024 pixels and supports four-in-one Super Pixel to produce large 1.6μm pixels under low-light conditions. The camera also supports new technologies such as ISOCELL Plus and smart ISO, and is equipped with four-axis optical image stabilization (OIS) to ensure stable videos.

In addition to the 108MP camera, Mi MIX Alpha also has a 20MP ultra wide-angle camera which supports 1.5 cm super macro photography, and a 12MP telephoto camera that supports 2x optical zoom and Dual PD focus.

Luxurious titanium smartphone with 5G flagship performance

In addition to its innovative Surround Display, Mi MIX Alpha’s top and bottom parts of the frame are built with aerospace-grade titanium alloy. The alloy is three times stronger than stainless steel but weighs less. On its back, the entire protective cover for the camera area uses a single piece of sapphire glass, which is embedded in ceramic.

On the performance front, Mi MIX Alpha uses the same flagship-grade Snapdragon 855+ mobile SoC as the Mi 9 Pro 5G and supports 5G bands of the three major carriers in Mainland China. The device also features the top-tier 12GB+512GB memory and storage combination, and supports UFS3.0. Mi MIX Alpha is equipped with a 4050mAh battery and comes with a standard 40W wired fast charge.

The mission of Mi MIX concept smartphone is to make a truly disruptive product without considering the costs and return, and without considering mass production. Xiaomi aims to start small-scale production for Mi MIX Alpha at the end of December and retails at RMB 19,999.

Links to product images: Mi MIX Alpha

 

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi pushes ahead with Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro

Beijing, CHINA, September 24, 2019 –– Today, global technology leader Xiaomi announced a trio of new products that highlight performance, industry-leading tech, and design innovations: Mi 9 Pro 5G, MIUI 11, and Mi Full Screen TV Pro.

Mi 9 Pro 5G: Blazing speeds with mainstream 5G bands

Mi 9 Pro 5G, Xiaomi’s second release in the 5G mobile phone market, delivers on what 5G is meant to be. 

Working closely with China Mobile, China Unicom, and China Telecom — China’s three major operators — Mi 9 Pro 5G provides full coverage on the mainstream 5G bands used in Mainland China, includes the existing N41 and N78 frequency bands, and China Mobile’s N79 5G band.

With a download speed of up to 2.02Gbps (lab) and 1.78Gbps (field test), Mi 9 Pro 5G is 10 times faster than the typical 4G standard. 

Mi 9 Pro 5G features an artful 7-antenna design – regardless of whether the phone is being held in portrait or landscape orientation, which ensures optimal signal reception to provide the ultimate 5G experience.

A performance beast with Snapdragon 855+ and vapor chamber cooling system

Powered by Qualcomm’s latest flagship processor, Snapdragon 855+, Mi 9 Pro 5G achieves an AnTuTu score that exceeds 480,000 points. Built using a 7nm process technology with three CPU core clusters, its prime core clock speed increased from 2.84GHz to 2.96GHz compared to the standard Snapdragon 855. Along with an enhanced version of Adreno 640, the new processor enables a 15% increase in graphics performance compared to Snapdragon 855.

A virtual repository for personal memories and entertainment, Mi 9 Pro 5G touts up to 12GB of memory and 512GB of storage, meaning it can store nearly 100,000 photos, cache 10,289 TV episodes, or install 643 large mobile apps.

Mi 9 Pro 5G also sports the industry’s most efficient vapor chamber (VC), along with five layers of graphite sheet, high thermal conductivity copper foil and thermal adhesive, together forming a powerful three-dimensional cooling system. The L-shaped VC has a heat dissipation area ​​up to 1,127mm2, which accommodates faster and more efficient heat transfer compared to graphite and copper tubes. As a result, the processor’s core temperature can be reduced by 10.2 °C.

Mi 9 Pro 5G leads the industry with its Triple Fast Charge

Being in charge has a whole new meaning, as Mi 9 Pro 5G takes fast charging to another level by introducing 40W fast wired charging that completes a 100% charge in just 48 minutes. 

It also supports 30W fast wireless charging and high-power 10W wireless reverse charging. Developed in-house by Xiaomi, the 30W wireless fast charging solution is groundbreaking in its hardware structure. With a highly efficient 4:1 direct-charge architecture, the device can minimize energy loss while charging, allowing a 4000mAh battery to be charged to 100% in 69 minutes. Mi 9 Pro 5G also features a 10W wireless reverse charging function, capable of emergent charging for Qi-compatible devices such as headphones, toothbrushes, and razors.

Mi 9 Pro 5G is also one of the first smartphones to acquire TÜV Rheinland Safe Fast-Charge System 3.0 certification through vigorous tests to ensure the safety of its wireless charging.

Picture this: AI triple camera setup and AI Skyscaping

Mi 9 Pro 5G inherits Mi 9’s flagship AI triple camera setup, which consists of a 48MP main camera with Sony’s IMX586 sensor, a 16MP ultra wide-angle camera, and a 12MP telephoto camera. It arrives with support for AI ultra-wide mode for shooting architecture and group photos, AI distortion correction technology, and 4cm macro photography supported by 16MP ultra-wide camera. Truly out of this world, Mi 9 Pro 5G also supports moon mode, AI moving-objects tracking, Mimoji, and AI Skyscaping. 

Linear motor that enables 150+ touch effects and professional screen color calibration

Mi 9 Pro 5G adopts a 6.39-inch AMOLED FHD+ Dot Drop display. The newly-added pro-level color display will automatically detect color management information of the photo and correspond to sRGB and DCI-P3 color gamut display. Better yet, each unit is fine-tuned and calibrated to ensure high consistency of color reproduction before shipment. 

The device is equipped with a customized linear motor for touch haptic feedback, providing a stronger vibration and shorter response time, along with multiple accurate vibration effects. MIUI features over 150 interactive haptic feedback modules for typing, gestures, camera zoom, and fingerprint recognition. Collaborating with CrossFire, Mi 9 Pro 5G also supports immersive in-game haptic experience for different weapons, close combat and ranged combat. 

Layering on to the supported NFC functions with bank cards, access cards, and public transport cards, Mi 9 Pro 5G now expands support for activities such as eID airport check-in, smart hotel check-in and more. A collaboration with XPeng motors also means Mi 9 Pro 5G allows vehicle keyless entry by simply placing the phone on the recognition area.

Mi 9 Pro 5G retails for RMB 3,699, RMB 3,799, RMB 4,099, and RMB 4,299 respectively for 8GB+128GB, 8GB+256GB, 12GB+256GB, 12GB+512GB variants via official Xiaomi sales channels. The 30W Fan-cooled Wireless Charging Stand is available for RMB199. 

MIUI 11: Introducing a new visual and audio experience

At the forefront of typography innovation, MIUI 11 revamps Xiaomi’s visual design by offering a brand-new font, “Milan Pro,” and introduces the world’s first dynamic font scaling feature. Xiaomi also integrates new dynamic sounds effects that resemble ambient sounds from nature. These new visual design and sound effects have won Xiaomi two new Red Dot design awards – a first ever design award awarded in smartphone software industry. 

MIUI 11 also delivers two new suites of office apps, Mi Work and Mi Go, aiming to provide business solutions for on-the-go situations. Mi Work suite includes file sharing, large document transfer, smart screen cast, wireless printing features etc., while Mi Go has a smart travel assistant as well as extreme power saving mode, which allows for a stand-by time of up to 24 hours with only 5% battery life. 

Capping off its new design and tools, MIUI 11 touts the fastest roll-out in MIUI history. Closed beta will be available for sign up immediately after launch on WeChat, while MIUI will launch its open beta on September 27 for 17 different Chinese devices. MIUI 11 stable Chinese ROM will be rolled out mid-October onwards.

Mi Full Screen TV Pro: An 8K-capable TV

An exciting and immersive experience, Mi Full Screen TV Pro series adopts a 4K panel with quality metal design in an aluminum frame and carbon-fiber patterned back* and features a screen-to-body ratio of up to 97%. Mi Full Screen TV Pro is powered by a 12nm Amlogic T972 processor with a quad-core A55 architecture (up to 1.9GHz) and features a 2GB+32GB storage for an enhanced user experience. With a processor co-developed by Mi TV and Amlogic, Mi Full Screen TV Pro supports 8K video playback (in 4K output). 

Mi Full Screen TV Pro is available in three sizes: 43”, 55” and 65” and priced at RMB 1,499, RMB 2,399 and RMB 3,399, respectively. Pre-orders start at 18:00 September 24, and open sales via Xiaomi official sales channels start at 10:00 on September 27.  

*Only available on 55” and 65” variants.

Links to product images: Mi 9 Pro 5G, Mi Full Screen TV Pro

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Redmi Note 8 Pro: Xiaomi crowns new mid-range smartphone king

MADRID, Spain, 23 September 2019 –– Xiaomi today announced Redmi Note 8 Pro in Spain, at a starting price of €249, following the mid-range king’s debut in China.

The brand’s first-ever 64MP camera smartphone features a quad camera setup with a powerful LiquidCool system, making it an ideal companion for photographers, gamers and anyone seeking an accessible flagship-quality experience.

Capture dazzling photos with the 64MP quad camera

Redmi Note 8 Pro touts not just three, but four high quality shooters, pioneering a new wave of quad camera smartphones. Its ultra-high resolution 64MP primary camera captures stunning photos that can print images up to 3.26 meters tall. It also uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots. Meanwhile, an 8MP ultra-wide angle camera with a 120° field of view, a 2MP macro camera and 2MP depth sensor come together to create Redmi’s most versatile camera yet.

Better yet, the 20MP front camera’s built-in AI technology lets users put their best face forward through detailed portrait selfies, scene detection and face unlock.

Durable build meets elegant design

Redmi Note 8 Pro sports Corning® Gorilla® Glass 5 on its front and back to safeguard against accidental falls and general wear and tear. For enhanced durability, the device also leverages IP52 splash-proof technology, offering effective protection against rain and sweat.

Equipped with a large 6.53” FHD+ Dot Drop display and rear fingerprint sensor, the device achieves a 91.4% screen-to-body ratio. The display is also TÜV Rheinland certified, providing protection against blue light and reducing the likeliness of visual fatigue. Redmi Note 8 Pro’s glossy frame and precise G3 curvature accomodate a comfortable grip, while its three elegant color variants – Mineral Grey, Pearl White and Forest Green – are sure to suit any personality.

Optimal performance for a best-in-class gaming experience

Redmi Note 8 Pro is powered by the latest MediaTek Helio G90T processor, an octa-core CPU clocked up to 2.05GHz for extended everyday use. Meanwhile, the Arm Mali-G76 3EEMC4 GPU enables the ultimate gaming experience, with a max frequency of 800MHz and AI power up to 1TMACs. The device also features LiquidCool – the Redmi Note series’ first ever LiquidCool technology – to facilitate high-speed, hassle-free gaming without overheating.

To top it off, Redmi Note 8 Pro is equipped with an additional WiFi X antenna for a more reliable internet connection, as well as 1217SLS speakers and a Smart PA for improved gaming audio.

High capacity 4500mAh battery ensures top-notch performance

Redmi Note 8 Pro packs an impressive 4500 mAh battery – the Redmi Note series highest power capacity to date. It’s also equipped with an array of features including power saving mode and intelligent brightness adjustment to help users maximize battery capacity.

Moreover, Redmi Note 8 Pro offers 18W Type-C fast charging, multifunctional NFC, an IR blaster and a 3.5mm headphone jack.

Price and availability

Redmi Note 8 Pro will be available in Spain from 26 September with three colors, at a retail price of €249 for 6GB + 64GB, €269 for 6GB + 128GB. For the first 24 hours, mi.com/es and AliExpress will feature a special launch price of €229 for the 6GB + 64GB version.

Availability in other global markets will be announced closer to local launch dates.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi introduces the Redmi K20 Pro Premium Edition starting at RMB 2699

Beijing, 20 September 2019 – Xiaomi today officially released the Redmi K20 Pro Premium Edition, following the remarkable success of its initial flagship launch.

On top of the regular model, the version is powered by the latest Qualcomm® Snapdragon™ 855+ processor and up to 12GB RAM + 512GB storage combination. The device also comes with a 27W fast charging adapter in-box. 

The Snapdragon 855+ processor leverages a higher clock frequency (from 2.84GHz to 2.96GHz) and enhanced Adreno 640 GPU, enabling a 15% better graphics performance than the standard Snapdragon 855. Designed with mobile gamers in mind, Redmi K20 Pro Premium Edition is also equipped with an 8-layer graphite stack cooling system, which is up to 650% more efficient in reducing temperature rise caused by heat accumulation than single-layer graphite. 

With up to 12GB RAM and 512GB storage, the device is capable of storing up to 100,000 photos or installing up to 643 mobile apps. The 12GB+512GB variant also debuts a unique cool Bionic Black color and mechanical structure inspired by high-tech armor. 

Redmi K20 Pro Premium Edition boasts a 6.39-inch AMOLED display with a screen ratio up to 91.9%, supporting Sunscreen 2.0, low-brightness color grayscale optimization and DC brightness control and is certified by VDE for low-blue-light eye protection. The device also covers diverse shooting requirements with AI triple camera setup, including Sony’s 48MP wide-angle camera, 13MP wide-angle camera and 8MP telephoto camera. It even sports a 2MP pop-up selfie camera.

This version adopts the standard edition’s impressive 4000mAh high-capacity battery and 27W fast charging feature, capable of achieving 58% charge in half an hour and a 100% charge in 72 minutes.

Redmi K20 Pro Premium Edition is available in 5 color selections, adding the Bionic Black, in addition to the original variants: Flame Red, Glacier Blue, Carbon Black, and Pearl White. Redmi K20 Pro Premium Edition will be on sale on 20:00 on September 19th through official Xiaomi Chinese mainland channels. The three variants, 8GB+128GB, 8GB+512GB, 12GB+512GB are priced at RMB 2699, RMB 2999, and RMB 3199 respectively.

Xiaomi announces world’s first 30W wireless charging technology

Beijing, CHINA, September 9, 2019 – Xiaomi today introduced the world’s first 30W fast wireless charging device, part of the four wireless charging breakthroughs that include so far the highest power reverse-charging capabilities, which Mi 9 Pro 5G will sport at its upcoming launch.

The company also brought two new wireless charging accessories, and announced the forming of a wireless charging alliance with leading companies across industries, in an effort to further promote wireless charging in everyday life settings.

In addition, the global technology leader revealed that its 40W wireless charging technology is already in test, aimed at spearheading in innovations in charging technologies and empowering the 5G era.

Four major innovations in wireless charging

Xiaomi is pleased to announce four technological innovations in the field of wireless charging, including an efficient 4:1 direct-charge architecture, high power wireless reverse-charging technology, a more secure and stable dual band transmission technology, and a universal combination of wired OTG reverse-charging and high-power wireless reverse-charging – all providing a higher efficiency for wireless charging in all kinds of scenes.

Compared to our previous 20W wireless charging 2:1 direct-charge architecture, the new 4:1 direct-charge architecture utilizes two levels of charge pump voltage reduction. This new architecture further improves efficiency while reducing the heat produced during charging, making it the best single-battery direct charge technology on the market right now. 30W Fan-cooled Wireless Charging Stand can charge your 4000mAh battery from zero to 50% in about 25 minutes, and 100% in 69 minutes.

High-power wireless reverse charging utilizes BOOST combined with a 1:2 reverse charge pump. Voltage doubles to achieve a maximum power of 10W, which is twice that of the 5W reverse charging power solution offered in the current market. At the same time, this technology also included seven protection measurements, such as over-current and over-voltage protection, to ensure the wireless reverse charge is safe and reliable.

The brand new dual band transmission technology also utilizes Bluetooth. Compared to the communication protocol of the original Qi standard, which combines data and power transmissions, the dual band transmission technology separates the power transmission from the data communication. It also uses the mobile device’s Bluetooth function to transmit data, greatly reducing the chance of disconnecting while in wireless charging mode and improving stability, with some additional benefits like transmitting time and battery percentage information between devices.

The soon arriving Mi 9 Pro 5G supports four types of charging: wired fast charging, wireless flash charging, wired OTG reverse charging and wireless reverse charging. This combination enables you to charge your devices whenever, and wherever. For example, when your phone is using wired fast charging, you can also use its wireless reverse charging functionality to charge other phones or earphones that support wireless charging; or supply power to other devices through wired OTG while it is using wireless flash charging.

Brand new charging accessories to popularize wireless charging

Xiaomi introduced two new wireless charging accessories – 30W Fan-cooled Wireless Charging Stand and 20W Smart Tracking Wireless Charging Pad.

The 30W Fan-cooled Wireless Charging Stand sports an ergonomic design, allowing for optimal viewing and operating while charging wirelessly. It also features a vertical air duct design that allows the air outlet to blow directly to the phone to reduce obstructions, improve heat dissipation and reduce the dust trapped in the air duct.

The 20W Smart Tracking Wireless Charging Pad elevates the wireless charging experience by automatically tracking and aligning its charging coils to a user’s smartphone. Its brand new dual band transmission technology displays the receiving smartphone’s charging status and time while charging wirelessly.

Xiaomi leads the charging industry trend

In recent years, Xiaomi has continuously made many breakthroughs in the high-efficiency charging field for both wired and wireless technology. In regards to wired charging, after Mi 3 and Mi 5 first supported QC 2.0/3.0 fast charge certification, Mi 9 first supported 27W fast charge, and also demonstrated the 100W super fast charge technology with full charge of 4000mAh battery under 17 minutes.

In the wireless charging field, Xiaomi has continued to gain even more momentum with Mi MIX 2S being the first domestic mobile phone to support wireless charging. Mi Wireless Charging Pad released at only RMB 99 greatly reduces the cost of wireless charging for customers, while Mi MIX 3 further increases the wireless charging power to 10W.

Mi 9’s 20W wireless charging is still the highest powered wireless charging solution in the industry, and has also received safe wireless charging certification 2.0 from TÜV Rheinland in Germany. Various wireless charging accessories such as Mi Wireless Power Bank and Mi Wireless Car Charger will further bring wireless charging to the masses for increased consumption in everyday life.

Xiaomi is a drafting member of two China’s national wireless charging standards, a member in the WPC Wireless Charging Alliance, and has obtained dozens of patents in the wireless charging field. An even higher-powered 40W Xiaomi high-efficiency wireless flash charging technology is already in the testing phase.

With the arrival of the 5G era, where transmission modes are to be transformed, wireless charging will become the industrial trend and eventually replace the current wired charging technology. While the ultimate goal is to provide an accessible and seamless charging experience, Xiaomi, along with its smart home brand “Mi Jia”, has teamed up with several industry leaders to form a wireless charging alliance. The new alliance will further expand and integrate wireless charging into everyday life scenarios. The on-the-go charging experience will bring convenience to all and change the way of living, as well as accelerate the evolution of wireless charging while embracing the 5G era.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Mi LED Smart Bulb officially supports HomeKit

As Xiaomi constantly improves, we remain dedicated to bringing the best smart lighting experience to our global users. We are happy to announce that our Mi LED Smart Bulb officially supports Apple HomeKit. Users will now be able to turn on/off, and adjust the color and brightness of their Mi LED Smart Bulbs remotely using Siri voice control, or Siri on their iPhone, iPad, or iPod touch.

Simply upgrade the supporting device’s firmware to the latest version, then follow the instructions provided on the product user manual to link it to HomeKit. Now you are ready to enjoy the HomeKit’s convenience through Siri on your Apple devices.

Three of our current devices already support Siri voice control:

  • Mi LED Smart Bulb
  • Mi Bedside Lamp 2
  • Mi LED Desk Lamp 1S

Apple HomeKit is the latest major platform to support our most popular smart lighting products. Google Assistant and Amazon Alexa are currently integrated with these products as well. Our customers will have one thing less to worry about when designing their smart homes. We will continue to enhance the general user experience and move towards our goal of providing a versatile and ubiquitous smart home experience for everyone.

Apple, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. HomeKit is a trademark of Apple Inc.

 

Xiaomi Holds MIDC Indonesia Conference to Support Local Developers

Jakarta, 4 September 2019 – MIDC (Xiaomi Developer Conference) was held in Jakarta, Indonesia. The event attracted a large number of local start-ups and individual developers who came to share their ideas on how to build the local Internet ecosystem and improve Internet services. With Indonesia being a key overseas market for Xiaomi, Xiaomi’s Android-based OS MIUI has more than 24 million monthly active users here. MIDC Indonesia focused on highlighting the advantages of working within the Xiaomi ecosystem and empowering local developers.

Massive Resources to Support Developers Promoting Apps

The biggest challenge a developer faces when launching a new app is gaining traction and getting ahead of the competitors. In addition to Google Play, Mi App Store gives the developers a new platform to promote their products. Ivonne Li, the head of Mi App Store, said that the global distribution of apps on this platform has already exceeded 220 billion. After one year in Indonesia, Mi App Store has 1.7 million daily active users, showing 170% growth compared to last year. App developers can enjoy traffic bonuses and multiple strategies of app promotion offered by the platform. For example, Ciayo, a comic reader app from Indonesia, also achieved 100 times growth. In the second half of this year, Mi App Store (now rebranded as GetApps) launched the “Seagull Project” which will focus on investing resources with a total value of Rp 200.000.000.000 to support local developers and start-ups through giving awards, featuring apps on the start page, publishing reviews, giving editorial recommendations, and holding events all of which will help build a new Internet ecosystem beneficial to all its participants.
The leading eCommerce platform in Southeast Asia Lazada has benefited from Xiaomi’s GetApps, with Xiaomi as one of the top three smartphone brand partners contributing to Lazada app downloads.

Empowering Global Game Developers

As the productivity and specifications of mobile devices continue to increase, the high-performance Xiaomi phones are becoming new favorites for mobile gaming. Moreover, mobile gaming today is a market that shows incredible growth potential. According to Robin Zheng, the Head of Mi Global Game Publishing Team at Xiaomi, “There are 71.66 million daily active users of Xiaomi phones who are gamers, with an average of 6.65 million new users added daily. An average gaming session on a mobile phone for each user lasts 27 minutes.”

Supporting high-quality users is something that allows Xiaomi to achieve these impressive numbers. In order to allow more users to enjoy games, Xiaomi has established an innovative game distribution strategy which combines traditional promotion channels (Google Play and App Store) with Xiaomi’s platforms and integrated payment and monetization solutions. Mint Games, a one-stop distribution lab for casual and indie games has been launched by Xiaomi as well. Handing over games to this platform allows the developers to transition from business development to profitability in an easy and seamless way.

Ideal Cloud Platform Helping Start-ups

Building a good app today is inseparable from the support of cloud services. Kingsoft Cloud Services have always been an important part of the Xiaomi ecosystem. Kingsoft provides IaaS infrastructure that support the upper-level PaaS and SaaS apps. According to Tao Yu, General Manager of Solution Center Kingsoft Cloud, their services cover 100 countries and regions around the world, and over 150,000 enterprises and developers have used Kingsoft’s cloud service products or solutions. Throughout the years, Kingsoft Cloud has always understood the needs of small and medium-sized start-ups. Reliable and cost-efficient cloud solutions greatly reduce the expenses for young companies. Expanding its services overseas, Kingsoft Cloud is keen to work with local developers and will provide cloud service experience vouchers worth $299 for start-ups and developers stationed in Kingsoft Cloud.

Xiaomi has always valued direct communication with developers and looks forward to building a new global software ecosystem, which will further enhance the localization of Xiaomi’s mobile services. MIDC Indonesia Xiaomi Developer Conferences is the very beginning of our journey. With the continuous expansion of Xiaomi’s business, the company will reach out to more developers and start-ups around the world to work together on creating a sustainable professional community.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Redmi on a roll – unveiling Redmi Note 8 series, debuting first Redmi TV and launching new RedmiBook

BEIJING, China, 29 August 2019 – Today, Xiaomi VP and Redmi CEO Lu Weibing announced Redmi’s latest smartphone, Redmi Note 8 and Redmi Note 8 Pro, during a launch event at Xiaomi’s new campus. Redmi Note 8 Pro is the company’s first-ever 64-megapixel camera smartphone utilizing the Samsung GW1 64MP sensor, and sports the latest MediaTek® Helio™ G90T chipset. Redmi Note 8 is equipped with 48MP quad camera, 18W fast-charging, and offers the most powerful audio system yet from the Redmi Note series.

Redmi also debuted its first TV – Redmi TV, and added a new laptop to its existing product line – RedmiBook 14 Pro.

Redmi Note 8 Pro: more than gaming

Redmi Note 8 Pro is powered by the latest MediaTek® Helio™ G90T processor, an octa-core CPU clocked up to 2.05GHz. Powering the gaming experience is Arm Mali-G76 3EEMC4 GPU with a max frequency of 800MHz, providing AI power up to 1TMACs. Combining this with the powerful LiquidCool system, Redmi Note 8 Pro can sustain peak performance for extended periods, so users can game high-speed and hassle-free. Redmi Note 8 Pro sports the latest Samsung 64MP GW1 sensor, equipped with ISOCELL Plus technology and a staggering 64 million pixels. This means the rear camera delivers insanely high-resolution photos for print mediums as tall as 3.26 meters in height. In addition to the 64MP primary camera, the device is equipped with an 8MP ultra-wide lens with a 120° field of view, 2MP macro lens, and 2MP depth sensor, making it the most versatile Redmi shooter ever.

Flagship design with high quality build

Redmi Note 8 Pro uses Corning® Gorilla® Glass 5 on both front and rear, protecting it from both accidental falls and day-to-day wear and tear. The device is offered in three colors, Mineral Grey, Pearl White and Forest Green. Featuring a large 6.53” FHD+ dot drop display, the screen-to-body ratio of Redmi Note 8 Pro up to 91.4 percent and received low-blue-light eye protection certification by Germany’s TÜV Rheinland. Redmi Note 8 Pro builds on the Redmi Note tradition with a massive 4500mAh battery—the series’ largest ever. In order to ensure durability, the entire device of Redmi Note 8 Pro uses IP52 splash-proof technology which offers effective protection against rain and sweat. Redmi Note 8 Pro also offers 18W Type-C fast charging, multifunctional NFC, IR blaster and 3.5mm headphone jack. With the 1217SLS speakers and Smart PA, it ensures a better gaming audio experience.

Redmi Note 8: Series of new upgrades with 18W fast charge in-box

Redmi Note 8 presents a complete upgrade over its predecessor, Redmi Note 7. It offers a 48MP quad camera, Qualcomm Snapdragon 665 SoC, enhanced audio features, faster 18W charging and design. In addition to these upgrades, Redmi Note 8 still retains many features that users enjoy, such as USB Type-C, 3.5mm headphone jack, and an IR blaster.

Redmi Note 8 Pro will be available for pre-order on August 29 at 4:30pm China Standard Time, and open sale at 10am on September 3 in Chinese Mainland. The device will start at RMB 1,399 for the 6GB+64GB, RMB 1,599 for 6GB+128GB version, and RMB 1,799 for 8GB+128GB version.
Redmi Note 8 will be available for pre-order on September 10 at 10am, and open sale at 10am on September 17 in Chinese mainland. The device will retail at RMB 999 for the 4GB+64GB version, RMB 1199 for the 6GB+64GB version and RMB 1399 for the 6GB+128GB version.

Redmi smartphone series

Xiaomi Group’s multi-brand strategy is proving successful, continuously improving its product portfolio while keeping Redmi an independent brand. Gross margins have increased from 3.3% in the first quarter to 8.1% in the second quarter – a remarkable feat when compared to the ASP of smartphones in mainland China and overseas markets. These other markets have achieved a YoY growth of 13.3% and 6.7% respectively, with smartphone revenue priced over RMB 2,000 accounting for 32.3% of the smartphone segment’s total revenue. Redmi Note 7’s global sales volume reached 20 million units as of June 30, 2019. In addition, global shipments of the K20 series have already been recorded at more than one million units within the first month of its launch.

Redmi TV 70” – Redmi’s first TV debut

Redmi TV 70” offers 4K and sports a minimalist design. With a viewing area 60% larger than 55-inch screens, Redmi TV 70” offers an ultimate immersive viewing experience. Powered by a 6th Gen Amlogic processor with 14 image-enhancing technologies, it displays the best picture while also offering an enhanced audio system. The TV utilizes a 64-bit octacore processor with 2GB ram and 16GB storage, and 2.4G/5G dual-band WiFi for excellent signal connectivity. Redmi TV 70” runs on PatchWall AI TV system, with personalized recommendations for users.

With its smart functionalities, you can say goodbye to all kinds of projectors, adaptors, and cords. Redmi TV 70” allows you to plug your USB directly into the device to view all of your files more efficiently, or use wireless screencast with Mi Laptops or Smartphones. Redmi TV 70” also includes a Bluetooth voice command enabled remote. Just press the dedicated voice button to call our smart assistant XiaoAI, search for your shows or control smart devices in your house. With the press of a button, you can check the status of your devices and receive notifications.

Redmi TV 70” is available for RMB 3799. Pre-order begins August 29 at 4:30pm China Standard Time, and open sales will start on September 10 at 10am through official Xiaomi Chinese mainland channels.

Xiaomi’s smart TVs continue to lead with global shipments reaching 5.4 million units in the first half of 2019. According to AVC, Xiaomi’s smart TV shipments witnessed a 64.9% YoY growth, ranking #1 in mainland China, and within the top 5 globally. In the second quarter, global smart TV shipments totaled 2.7 million units, increasing by 41.1% YoY. Priced at only RMB 3799, Redmi TV 70” is a clear stand for the “extreme performance-to-price ratio”.

RedmiBook 14 Pro

Today, Redmi also unveiled RedmiBook 14 Pro, an enhanced version of its previous RedmiBook 14. Powered by the latest 10th generation Intel core processor, RedmiBook 14 Pro has increased its overall performance by 13% compared to the previous gen processor. Along with NVIDia 25W TDP GeForce MX250 graphics card, 2GB GDDR5 graphics memory, 8GB DDR4 RAM and 512GB hard drive storage, and a large fan cooling mechanism, RedmiBook is fully capable of running mainstream games and managing video editing tasks.

RedmiBook 14 Pro sports a minimalist full metallic body, featuring a 14-inch full HD display with 5.75mm ultra-slim bezels, and an 81.2% increased body-to-screen ratio. In addition to its silver colour available on RedmiBook 14, the Pro version now offers two new colours – dark grey and pink. Only weighing 1.5kg, RedmiBook Pro 14 boasts a long 10-hours of battery life with quick charge supported, allowing it to charge up to 50% in just 35 mins. It also features a full-size keyboard, with 1.3mm key travel distance and 19mm key spacing. RedmiBook 14 Pro also offers enhanced connectivity options, including two USB3.0 ports, a USB 2.0 port, HDMI port and a 3.5mm headphone jack.

All models of RedmiBook 14 Pro comes preinstalled with Windows 10 and Office Home:

Intel Core i5, 8GB RAM/ 256GB ROM / NVidia MX250 graphics card – RMB 3999
Intel Core i5, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4499
Intel Core i7, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4999

RedmiBook 14 Pro will be available for pre-order on August 29th at 4:30pm China Standard Time, and open sale on September 6 at 10am through Xiaomi official Chinese mainland sales channels.

As we’ve continued to launch new laptop products, we’ve steadily increased our market share. On May 28, 2019, the Redmi brand introduced its first 14” slim laptop and enjoyed widespread popularity. According to IDC Consulting (Beijing) Ltd. (“IDC”), the market share of our laptops in mainland China, in terms of shipments, increased from 5.5% in the second quarter of 2018 to 8.7% in the second quarter of 2019.

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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Posts 71.7% Jump in 2Q2019 Net Profit, Beating Consensus

  • Steady growth in revenue cross all business segments
  • Contribution from Overseas Business exceeds 40% of the Group’s total revenue

Hong Kong, 20 August 2019 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the second quarter and the six months ended 30 June 2019 (“1H2019” or “the Period”).

In 1H2019, Xiaomi reported a consensus-beating performance, underpinned by its “Smartphone + AIoT” dual-engine strategy that offers operational efficiency and enhanced risk resilience. During the Period, the Group’s total revenue increased by 20.2% to approximately RMB95.71 billion. Revenue from overseas business was RMB38.6 billion, accounting for more than 40% of total revenue. Adjusted net profit (non-IFRS measure) was RMB5.72 billion, up 49.8% year-on-year (“YoY”). In the second quarter of 2019 (“2Q2019”), Xiaomi’s total revenue grew by 14.8% to RMB51.95 billion. Adjusted net profit (non-IFRS measure) was RMB3.64 billion, increasing substantially by 71.7% YoY.

1H2019 Financial Highlights

  • Total revenue was approximately RMB95.71 billion, up 20.2% YoY;
  • Gross profit was approximately RMB12.47 billion, up 25.3% YoY;
  • Net profit was approximately RMB5.15 billion;
  • Non-IFRS adjusted net profit was approximately RMB5.72billion, up 49.8% YoY;
  • Earnings per share were RMB0.214.

2Q2019 Financial Highlights

  • Total revenue was approximately RMB51.951 billion, up 14.8% YoY;
  • Gross profit was approximately RMB7.26billion, up 28.4% YoY;
  • Net profit was approximately RMB1.96 billion;
  • Non-IFRS adjusted net profit was approximately RMB3.64 billion, up 71.7% YoY;
  • Earnings per share were RMB0.082.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Thanks to the Xiaomi relentless efforts, we have managed to achieve solid growth in our businesses, posting a consensus-beating profit and becoming the youngest Fortune Global 500 company in 2019, despite global economic challenges. Our performance is testament to the success of our ‘Smartphone + AIoT’ dual-engine strategy and the Xiaomi business model. Looking ahead, we will continue to strengthen our R&D capabilities and investments so as to capture the great opportunities brought by 5G and AIoT markets and strive towards ongoing achievements for the company.”

Improving Gross margin of smartphone business on the back of multi-brand advantages

In the first half of 2019, revenue from Xiaomi’s smartphone segment was approximately RMB59 billion; whereas revenue in the second quarter totaled RMB32.0 billion, mainly attributable to smartphone sales volume and increase in average selling price (“ASP”). According to Canalys, we ranked 4th globally in terms of smartphone shipments during the second quarter of 2019. Thanks to the Group’s constant improvement in its product portfolio and its dedicated efforts to making Redmi an independent brand, its multi-brand strategy is exhibiting increased advantages: gross margin increased remarkably from 3.3% in the first quarter to 8.1% in the second quarter whereas the ASP of the smartphones in mainland China and in overseas markets achieved a YoY growth of 13.3% and 6.7% respectively, with revenue from smartphones priced over RMB2,000 accounting for 32.3% of the total revenue of the smartphones segment.

Following the release of new flagship models of our Mi 9 series and Redmi Note 7 series in the first quarter of 2019, the Group released the new flagship model K20 series that highlights ultimate cost-effectiveness in the second quarter, successfully establishing a smartphone portfolio covering a diverse price range. In the second quarter, smartphone sales volume in the reached 32.1 million units. The global sales volume of the Redmi Note 7 series reached 20 million units as of 30 June 2019.  In addition, the global shipments of the K20 series has already been recorded at more than 1 million units within the first month of its launch.

In the meantime, the Xiaomi brand continues to innovate and expand new retail channels to sustain its position in the medium-to-high-end and diversified market segments. On 2 July 2019, Xiaomi launched the brand-new CC series which was well received by female users, laying a strong foundation for further development of the market. On 7 August 2019, Xiaomi launched an ultra-high resolution 64MP camera technology, which the Redmi product line was the first to adopt. The Group also announced its collaboration with Samsung Electronics to bring the first-of-its-kind 100MP camera sensor to cater to the increasingly sophisticated demand of users. Meanwhile, following the commercialization of 5G technology, Xiaomi’s first 5G smartphone model the Mi MIX 3 5G was already launched in various European countries, and the second 5G smartphone model will also be launched in China in the second half of the year.

Maintaining robust growth in AIoT business with strong growth momentum in large home appliances

During the first half of 2019, revenue of the IoT and lifestyle products segment rose by 49.3% to RMB27.0 billion over the corresponding period of 2018. In the second quarter of 2019, revenue of the IoT and lifestyle products segment increased by 44% YoY to RMB14.9 billion. It is worth noting that IoT and lifestyle products accounted for 28.8% of total revenue in the second quarter of the year, compared with 22.9% in the same period last year.

Xiaomi’s smart TVs continued to maintain its leading position. The global shipments of smart TV reached 5.4 million units in the first half of the year, representing a YoY growth of 64.9%, ranking 1st and top 5 in terms of shipments in mainland China and globally, according to AVC. In the second quarter, global shipments of smart TV totaled 2.7 million units, increasing by 41.1% YoY. On the other hand, shipments of the Mi air conditioners exceeded 1 million units in the first half of the year, whereas shipments of Mi Band also exceeded 1 million units within 8 days of its launch on 14 June 2019.

As of 30 June 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 196 million units, a YoY increase of 69.5%; users with more than 5 IoT products approximately 3 million, a YoY increase of 78.7%. Furthermore, in the second quarter, monthly active users (“MAU”) of Xiaomi Home application reached 30.4 million globally, and MAU of AI Assistant (小愛同學) had 49.9 million, making it one of the most used AI voice interactive platforms in mainland China.

Diversified internet services contributing further to the Group’s revenue

Revenue from Xiaomi’s internet services segment grew 22.9% YoY to RMB8.8 billion in the first half of 2019; revenue from the internet services segment grew 15.7% YoY to RMB4.58 billion in the second quarter. In June 2019, MAU of MIUI reached 278.7 million, an increase of 34.7% over the corresponding period last year; MAU of smart TVs and Mi Box achieved 53.8% YoY growth, reaching 22.6 million in June 2019.

In the second quarter, Internet services revenue outside of advertising and gaming from smartphones in China but including those generated from TV internet services, overseas internet services, Youpin e-commerce, and internet finance business, increased substantially by 108.8% YoY and accounted for over 36% of total revenue. In the first half of 2019, gross merchandise value (GMV) of Youpin e-commerce grew 113.9% YoY to RMB3.8 billion. It is worth noting that in June 2019, more than 65% of Youpin’s GMV came from non-Xiaomi smartphone users.

Overseas businesses continued to thrive with Western Europe growing the fastest

In the first half of the year, Xiaomi’s revenue from international markets grew 33.8% YoY to RMB38.6 billion, accounting for more than 40% of the Group’s total revenue. In the second quarter, revenue from international markets grew 33.1% to RMB 21.9 billion. According to Canalys, Xiaomi ranked among the top five in over 40 countries and regions in terms of smartphone shipments. According to IDC, Xiaomi’s smartphones ranked 1st in India in terms of shipments for eight consecutive quarters. According to Canalys, Xiaomi ranked 4th in terms of smartphone shipments for Western Europe, representing a YoY increase of 53.2%, which is growing the fastest in the market. In terms of smart TV shipments, Xiaomi ranked 1st in India for five consecutive quarters as of the second quarter of 2019.

In addition, Xiaomi is dedicated to building and expanding its new retail channels in overseas markets. As of 30 June 2019, there were 520 authorized Mi Home stores overseas, representing a 92.6% YoY growth, of which 79 stores were located in India. Currently, Xiaomi has more than 1,790 Mi Stores in India.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi and Samsung jointly announce 64MP camera and 100MP camera sensor

Beijing, CHINA, August 7, 2019 – Xiaomi and Samsung Electronics today launched an ultra-high resolution 64MP camera technology, which the Redmi product line will be the first to adopt. The two global technology leaders also jointly announced that they will bring the first-of-its-kind 100MP camera sensor, featuring the highest pixel count and resolution on the market. 

Samsung’s 64MP debuts on Xiaomi’s product line

The 64MP Samsung ISOCELL GW1 sensor has high resolving power and uses a remosaic algorithm to produce ultra-clear 64MP shots in bright conditions. With the pixel-merging Tetracell technology, GW1 also delivers bright 16MP images under low-light conditions. Even when the print resolution is 72dpi, it is able to print a large, high quality poster up to 3.26 meters in height. The 1/1.7-inch image sensor is one of the largest so far on the market, ringing in 34% larger than the standard 48MP smartphone cameras seen on typical flagship devices. 

Samsung’s GW1 sensor also adopts ISOCELL Plus technology, which replaces the original metal barrier formed over photodiodes with an innovative new material, minimizing optical loss and light reflection. It’s also equipped with a Dual Conversion Gain (DCG) technology, which converts light into an electric signal based on the ambient lighting conditions. Hence, under brighter conditions it uses a low ISO, and under dim ones it leverages a high ISO to achieve an optimal signal-to-noise ratio in the resulting photographs. 

Xiaomi and Samsung jointly launch the world’s first 100MP sensor   

Xiaomi debuts Samsung’s 100MP sensor to offer smartphones with ultra high-resolution cameras. The 108MP sensor surpasses the 100MP mark for the first time ever in smartphone image sensors. It is also the world’s highest-resolution smartphone camera sensor, capable of producing photos with a resolution of 12032 x 9024 pixels.

Photographers can not only take more detailed photos, but also make better use of their imagination and creativity with this sensor. The 100MP ultra high-resolution camera sensor even maintains a high-quality picture of 27MP in 2x zoom – more than doubling the pixels of a standard 12MP telephoto camera.  

Moreover, Samsung’s 100MP sensor will be the largest smartphone image sensor offered on the market. The notable sensor size enables an ultra-high light input to deliver stellar images in low-light environments. 

Xiaomi’s continuous innovations and advancements in imaging technology

These latest innovations are a testament to Xiaomi’s ongoing dedication to imaging excellence. Throughout Xiaomi’s smartphone photography journey, our camera features – such as Mi 5’s 4-axis optical image stabilization and Mi 6’s dual camera with optical zoom – have gleaned notable traction and praise from users and Mi Fans around the globe. 

In 2018, Xiaomi’s Camera Department was formally established, with team members across the world, to focus on conducting research and development for imaging technology. Since then, Xiaomi has achieved major accomplishments in the imaging space:

  • Mi MIX 2S appeared on DxOMark’s rankings
  • Mi 8 ranked fourth in the world on DxOMark’s photo ranking at launch
  • In early 2019, Redmi Note 7 featured the world’s first 48MP camera, and was the first sub-$200 device equipped with a flagship sensor
  • Mi 9, featuring a triple-camera setup with 48MP ultra-wide angle main camera, ranked third in the world on DxOMark during its release, while its video imagery ranked first at launch

Strong AI research and development capabilities contribute to the advancements of Xiaomi’s imaging technology. According to the statistics by the Nikkei Business News, Xiaomi’s AI-related patent applications ranks 11th in the world. Xiaomi’s AI ​​algorithm team, comprised of over 1,000 people, has continuously developed new innovative camera functions, and launched the well-received AI night scene mode, 960fps slow-motion capture, AI motion tracking and AI Skyscaping. 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.