Xiaomi announces Mi Smart Band 4 and Mi AI Translator, along with a host of smart home AIoT products

 

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Xiaomi Makes 2019 BrandZ™ Top 100 Most Valuable Global Brands Ranking for First Time, Ranks 74th

Hong Kong, June 11, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, has made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion, by virtue of its healthy consumer brand equity and strong growth potential.

Thanks to the Group’s unique and powerful “triathlon” business model, and the satisfactory results of its dual-engine strategy of “Smartphone + AIoT”, Xiaomi continues to demonstrate its healthy consumer brand equity and strong growth potential and joins the ranks of the well-established Chinese technology trailblazers.

According to the report, Xiaomi is also developing services to build a community around the brand. In addition to China, Xiaomi’s smartphone and IoT business is also very popular in overseas markets. Xiaomi is now the No.1 smartphone brand in India and maintain a high growth rate in Western Europe, and its IoT business is experiencing rapidly growing demand in countries such as Russia and India. These developments illustrate the increased presence of Chinese technology brands in the West and the changing competitive landscape.

 

The 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking was published by the world’s largest communications group, WPP, and the brand equity research experts, Kantar. The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. As the only brand valuation ranking grounded in consumer opinion, BrandZ™’s analysis enables enterprises to identify their brand’s competitive edges in the market and provides clear strategic guidance on how to boost long-term value.

For more details of the report, please refer to the below link:

https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. Xiaomi ranks 426th in Forbes’ Global 2000 list for first time.

 

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Redmi K20 series announced as Redmi’s first flagship

Redmi K20 Pro features the Qualcomm Snapdragon 855 Mobile Platform, AI 48MP triple camera, and an intriguing flame-inspired glass back.

BEIJING, China, 28 May 2019 ––– Redmi, after its recent independent brand announcement, launches its first-ever flagship phones, Redmi K20 and Redmi K20 Pro—starting at RMB 1999 and RMB 2499 respectively. The Redmi K20 Pro sports the top-class chipset Qualcomm Snapdragon 855, a 6.39-inch Full Screen Display, a 20MP pop-up front camera and a rear 48MP triple camera setup. Also announced was Redmi 7A, featuring the new Snapdragon 439 SoC, improved design, and an amazing battery life, starting at just RMB 549. Redmi’s first notebook product, RedmiBook 14, was also unveiled at the launch event presented by vice-president Lu Weibing, general manager of Redmi brand. It was also announced yesterday that over 10 million devices in the Redmi Note 7 series has shipped worldwide since it was first launched.

Qualcomm Snapdragon 855 with graphite cooling ensures best gaming experience

As the first Redmi flagship device, Redmi K20 Pro uses Qualcomm’s flagship Mobile Platform––Snapdragon 855. Along with the top-notch chipset, Redmi K20 Pro also features a custom 8-layered graphite cooling technology, which dissipates heat and keeps your device cool even under heavy loads.

Redmi K20 features the best-in-class Qualcomm Snapdragon 730, offering an increase for both CPU and GPU performance (+35 percent and +10 percent) as well as twice the AI performance compared to its predecessor—all enabled by the same Kryo 4 chip architecture used in the Qualcomm Snapdragon 855, along with the 4th generation AI smart engine.

Both Redmi K20 and Redmi K20 Pro come with the new Game Turbo 2.0 for an ultimate gaming experience by optimizing touch response, display, sound quality, network and in-game calls. Touch response rate goes up to 180Hz, while click and touch response times are reduced to about 70 milliseconds, the new Redmi devices are able to offer an Esports-level gaming experience.

AMOLED Full Screen Display with unique 3D four-sided curved glass back flame design

Redmi K20 and K20 Pro uses a nano-holographic technology to produce a unique flamed texture on its four-sided curved glass back. The combination of 3D glass and extremely narrow frame gives the phone an incredibly comfortable hand-feel.

Featuring a 6.39-inch AMOLED screen, the display of Redmi K20 and Redmi K20 Pro supports Sunlight display 2.0, low-brightness color grayscale optimization, 256-scale eye protection technology, and received low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.

The Redmi K20 and K20 Pro are equipped with the 7th-generation in-screen fingerprint technology. The dual optimization of hardware and software significantly improves the fingerprint recognition rate and speed. At the same time, Redmi K20 Pro is also the first in the industry to adopt a hardware DC dimming solution for its AMOLED display, which not only improves on the PWM flickering problem, but also ensures accurate picture colors.

Sony 48MP triple-camera and 20MP pop-up front camera

Offering an AI triple camera setup, Redmi K20 and K20 Pro feature a main 48MP camera with 1/2″ Sony flagship sensor that can produce ultra-high resolution photos. For night portraits, the camera sensor supports merging four pixels to form large 1.6μm pixels to capture more details in low-light conditions.

In addition to the 48MP main camera, the Redmi K20 and K20 Pro also feature a 13MP ultra wide-angle lens and 8MP telephoto lens. The options offered by the combination of these three lenses can cover most settings, delivering a SLR-like photography experience.

Redmi K20 and Redmi K20 Pro both sport a 20MP pop-up front-facing camera with a sapphire glass cover. When the front camera is raised, it will display lighting effects and is accompanied by one of six sound effects. The light ring on top acts as a notification light for incoming messages and charging status.

4000mAh large battery with 27W quick charge

Featuring a large 4000mAh battery and an AI energy saving mode to automatically adjust screen brightness and for activating sleep mode at night, Redmi K20 and Redmi K20 Pro have power to last through a day of heavy use.

Redmi K20 Pro supports 27W wired quick charge. It charges up to 58% in 30 mins and can be fully charged in 73 mins. Redmi K20 supports up to 18W charging.

First Redmi flagship with NFC and Hi-Res Audio certification

The Redmi K20 series is the first Redmi flagship to offer multi-function NFC, with transaction speeds increased by up to 30 percent. For a better payment experience, Mi Pay now covers transit cards in over 200 cities in Chinese Mainland, while also supporting different wireless payment platforms such as JD and Meituan Quick Pay.

Redmi K20 and Redmi K20 Pro also offers superb audio quality, featuring 1217SLS speakers and Smart PA as well as a 0.9cc large sound chamber for powerful playback. Both devices retain a 3.5mm headphone jack, and come with Mi Sound, Xiaomi’s own sound amp technology, and have both received Hi-Res Audio certification.

Technical specifications:

Redmi K20 Redmi K20 Pro
6.39-inch (16.2 cm) Full HD+ (2340 × 1080) AMOLED
full screen display
6.39-inch (16.2 cm) Full HD+ (2340 × 1080) AMOLED
full screen display
48MP + 8MP telephoto + 13MP 124.8° ultra-wide angle
triple rear camera
48MP + 8MP telephoto + 13MP 124.8° ultra-wide angle
triple rear camera
20MP front pop-up camera 20MP front pop-up camera
Qualcomm® Snapdragon™ 730 Octa-core up to 2.2GHz Qualcomm® Snapdragon™ 855 Octa-core 2.84GHz
6GB+64GB/6GB+128GB/8GB+256GB variants 6GB+64GB/6GB+128GB/8GB+128GB/8GB+256GB variants
4000mAh battery 4000mAh battery
In-screen fingerprint sensor In-screen fingerprint sensor
156.7 × 74.3 × 8.8mm, 191g 156.7 × 74.3 × 8.8mm, 191g

 

Redmi 7A: high quality and long battery life

Redmi 7A presents a complete upgrade over its predecessor, Redmi 6A. It comes with the more powerful Qualcomm Snapdragon 439 SoC, a larger 4000mAh battery, improved design, faster 10W charger, improved speakers, splash resistance, as well as the ability to receive FM radio signals without an external antenna.

Redmi K20 series and Redmi 7A will start pre-orders on May 28 at 6pm, and will be available for open sale at 10am on June 1st and June 6th, respectively via Xiaomi official channels in Chinese Mainland.

Redmi K20 Pro will retail starting from RMB 2499 for the 6GB+64GB, RMB 2599 for 6GB+128GB version, RMB 2799 for 8GB+128GB version and RMB 2999 for the 8GB+256GB version.

Redmi K20 will be available at RMB 1999 for the 6GB+64GB version, RMB 2099 for the 6GB+128GB version and RMB 2599 for the 8GB+256GB version.

Redmi 7A will be available at RMB 549 for 2GB+16GB version and RMB 599 for 2GB+32GB version.

 

RedmiBook 14 – Redmi’s notebook debut

At today’s event, Lu also announced RedmiBook 14, Redmi’s first notebook product. Weighing just 1.5kg, this slim 14-inch notebook has no lack of power, equipped with the latest 8th-generation Intel “Whiskey Lake” processors and Nvidia GeForce MX250 graphics. RedmiBook 14 also comes with up to 8GB DDR4 RAM and 512GB SSD storage.

RedmiBook 14 will be available for pre-order in Chinese Mainland from June 1, with a starting price of RMB 3999. 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list.

Xiaomi Achieves Steady Revenue Growth of 27.2% in Q1 2019

Satisfactory Results for Dual-Engine Strategy of ‘Smartphone + AIoT’

Steps Up Efforts and Adjusts International Market Business Strategies

Lays Foundation for Further Growth

(Hong Kong, May 20, 2019) – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its audited consolidated results for the first quarter of 2019 ended March 31, 2019 (“1Q2019”).

Leveraging the effective implementation of its “Smartphone + AIoT” dual-engine strategy, the Group recorded revenue of approximately RMB43.8 billion, representing a year-on-year increase of 27.2%. The Group focused on the rapid expansion in international markets, with revenue growing 34.7% year-on-year to RMB16.8 billion. Net profit for the first quarter was approximately RMB3.2 billion and adjusted net profit (Non-IFRS Measure) was approximately RMB2.1 billion, representing a year-on-year increase of 22.4%, or 12.3% compared to the last quarter.

1Q2019 Financial Highlights

  • Total revenue was RMB43.8 billion, an increase of 27.2% year-on-year
  • Gross profit was RMB5.2 billion, an increase of 21.3% year-on-year
  • Net profit was RMB3.2 billion
  • Non-IFRS adjusted net profit was RMB2.1 billion, an increase of 22.4% year-on-year
  • Earnings per share were RMB0.132

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said: “The first quarter of 2019 was the first quarter after the launch of our dual-engine strategy of ‘Smartphone + AIoT’ and a series of key adjustments. Over the past year, we made significant improvements and adjustments in our core strategies, management structure, technology research and development system, product and brand development system, etc. Looking ahead, we will be investing RMB10 billion in the development of ‘All in AIoT’ in the next 5 years, to capture the development opportunities in the age of artificial intelligence (AI) and IoT, thus laying a solid foundation for Xiaomi’s development in the next 5 to 10 years. We will replicate our success in the enhancement and adjustment of business strategies in the domestic market to our international markets.”

Multi-brand strategy achieved satisfactory initial results and smartphones gained a foothold in the domestic high-end market

In the first quarter of 2019, Xiaomi’s smartphone segment recorded approximately RMB27.0 billion in revenue, representing an increase of 16.2% over the corresponding period last year, indicating a series of nimble strategic adjustments in the Group’s smartphone segment are starting to bear fruit. The Group successfully executed its multi-brand strategy by constantly improving its product portfolio and dedicating efforts to making Redmi an independent brand. The Redmi brand is positioned to pursue the optimal price-performance ratio and focus on online channels, while the Xiaomi brand will remain focused on pursing advanced technologies and delivering the ultimate user experience. During the reporting period, due to the continuous optimization of the product portfolio and the market recognition of the new smartphone models, the average sales price (“ASP”) of the smartphones in mainland China and in overseas markets achieved a year-on-year growth of 29.9% and 12.1% respectively.

In the first quarter of 2019, we released new flagship models of our Mi 9 series and Redmi Note 7 series. As of March 31, 2019, the shipments of Redmi Note 7 series exceeded 4 million units and the supply of Mi 9 series smartphones surpassed 1.5 million units. According to International market research organization IDC, Xiaomi’s smartphone sales volume in the first quarter of 2019 reached 27.9 million units, ranking 4th globally.

“Smartphone + AIoT” dual-engine strategy implementation goes smoothly and IoT platform continually maintains a leading position

During the first quarter of 2019, revenue of the IoT and lifestyle products segment rose by 56.5% to RMB12.0 billion over the corresponding period of 2018, maintaining a rapid growth rate. During the reporting period, the Group’s smart TVs continued to lead the way, ranking 1st in terms of shipments for two consecutive quarters in mainland China. As of March 31, 2019, global shipments of the smart TVs reached 2.6 million units, representing a year-on-year growth of 99.8%. Excluding smart TVs and laptops, the Group’s ecosystem products, such as Mi Band, Mi Air Purifier and Mi Electric Scooter, also achieved robust sales growth. In addition, the Group’s IoT products won 25 international design awards, reflecting the products wide market recognition.

As of March 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 171 million units, a quarter-over-quarter increase of 13.7% and a year-on-year increase of 70.0%. As of March 31, 2019, its AI assistant (“小愛同學”) had more than 45.5 million monthly active users (“MAU”), making it one of the most used AI voice interactive platforms in mainland China, which encouraged more third-party organisations to join this open IoT platform. On March 7, 2019, the Group established the AIoT Strategy Committee to help its AIoT development and enhance synergy among our departments.

 Continued to diversify internet services revenue.

Revenue from our internet services segment grew 31.8% year-on-year to RMB4.3 billion in the first quarter of 2019. Advertising revenue grew 21.8% year-on-year to RMB2.3 billion. Revenue from gaming grew 6.8% year-on-year to RMB823.1 million. Its other internet value-added services grew 96.4% year-on-year to RMB1.2 billion, primarily due to the rapid growth in revenue from its internet finance business and Youpin e-commerce platform.

In March 2019, the MAU of MIUI rose 37.3% to 260.9 million, while the MAU of its smart TVs and Mi Boxes achieved 55.1% year-on-year growth, reaching 20.7 million.

Xiaomi continued to diversify its internet services revenue. Internet services revenue outside of advertising and gaming from smartphones in China, including those generated from TV internet services, overseas internet services, Youpin e-commerce, and internet finance business, accounted for 31.8% of the total internet services revenue.

Strengthens expansion of the international market; broadens retail network

In the first quarter of 2019, Xiaomi’s revenue from international markets grew 34.7% year-on-year to RMB16.8 billion.

Through Xiaomi’s dedicating efforts, it has built a strong market position in the India market. Our smartphones have remained number one in market share position by shipments for seven consecutive quarters in India. Xiaomi dominated the online smartphone market with 51% market share by shipments in 2018 and has retained this number one market share position for ten consecutive quarters. It has a market share of over 20% for the India offline smartphone

sales in the fourth quarter of 2018, and are seeing strong momentum in our offline expansion. Following the success of smartphones, Xiaomi has been introducing more IoT and lifestyle products into the India market and have become market leaders in several product categories including smart TVs and wearables.

According to Canalys, during the reporting period, Xiaomi ranked in the top 5 in over 40 countries and regions in terms of shipments, remained number one in market share position by shipments for seven consecutive quarters in India; and continued to maintain a high growth rate, ranking 4th in terms of smartphone shipments for Western Europe, with shipments to the region growing by 115.1% year-on-year.

In addition, Xiaomi is dedicated to building and expanding its new retail network in overseas markets. As of March 31, 2019, there were 480 authorized Mi Home stores overseas, representing a 93.5% year-on-year growth, of which 79 stores were in India. Meanwhile, Xiaomi explored new markets in Africa and Latin America, entering into a cooperation agreement with the African e-commerce platform Jumia to sell Xiaomi products and jointly promote the penetration of smartphones in Africa.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list.

Xiaomi Makes Forbes’ Global 2000 List for First Time, Ranks 426th

HONG KONG, May 16, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, made Forbes’ 2019 Global 2000 list for the first time, ranking 426th. Xiaomi featured on the list thanks to its strong performance in market capitalization and strong growth in multiple performance indicators, including revenue, profit and assets.

Thanks to the Group’s unique and powerful “triathlon” business model, Xiaomi enjoyed a strong 2018, even in the face of fierce competition from domestic and international peers. In 2019, Xiaomi officially launched the “smartphone + AIoT” dual-core strategy, which the Group believes will provide more opportunities for AIoT in the future and help Xiaomi reach its full potential.

Forbes Magazine compiles the Forbes’ Global 2000 rankings annually. The list is regarded as one of the world’s most authoritative and closely-watched corporate rankings, and is based on the integrated rating of revenue, profit, assets and market capitalization. Based on the 2019 list, the top 10 companies are ICBC, JP Morgan Chase, China Construction Bank, Agricultural Bank of China, Bank of America, Apple, Ping An, Bank of China, Royal Dutch Shell and Wells Fargo.

Of the 61 countries represented on the list, the United States is home to the largest number of companies, 575. China and Hong Kong were next with 309, followed by Japan with 223. This year, 154 technology companies made the 2019 Global 2000 rankings, of which only 20 of them are Chinese companies.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Android Q Beta out on Mi 9 and Mi MIX 3 5G

Closely working with developers has always been an integral part of Xiaomi’s DNA. After entering the hardware business, Xiaomi has continued to ensure that our users get the best user experience possible, backed by seamless integration between hardware and software.

Today, Xiaomi announced its participation in the Android Q Beta program, giving developers and early adopters a chance to experience the latest Android release on Mi 9 and Mi MIX 3 5G. This will allow them to try out the latest features, test apps they have developed, and make sure that they work well on the upcoming Android Q.

Android Q is the upcoming version of Google’s mobile operating system, which comes with many new features for developers and users:

  • Dark Theme:​ One of the most requested features, Android Q now has a system-wide Dark Theme. Activate Dark Theme in Settings, or by turning on Battery Saver. Dark Theme also helps save battery.
  • Gesture Navigation:​ Introducing a new gesture-based navigation so you can fluidly move between tasks, and maximize the use of larger, edge to edge glass screens.
  • Suggested actions in notifications: ​You can now take action on messages with suggested actions in notification.
  • Prioritized notifications: ​With Android Q, you can choose whether an app’s notifications are interruptive or gentle. Interruptive notifications will make noise, vibrate, and appear on your lock screen, whereas gentle ones will not. Android Q also introduces algorithms to automatically determine whether notifications should be interruptive.

Android Q offers stronger protections for user privacy, new ways to engage users, Vulkan extensions, and more! Developers and users who wish to learn more about the Android Q Beta can visit: https://developer.android.com/preview 

Mi 9 features an AI triple camera, class-leading 20W wireless charging, and unimaginable performance powered by the Qualcomm Snapdragon 855 Mobile Platform. Mi 9 is available now in select markets, and has a starting price of €449 in Europe.

Mi MIX 5G brings 5G wireless technology to Mi MIX 3, using the latest Qualcomm Snapdragon 855 Mobile Platform with the Snapdragon X50 modem for unleashing transformative 5G experiences. Mi MIX 3 5G will be available in May, with a starting price of €599 in Europe.

To try the Android Q Beta on Mi 9 and Mi MIX 3 5G, please visit https://www.mi.com/global/androidqbeta/ to download the software. Full instructions are also available on the site. Users can also submit feedback and report bugs through the webpage, as well as through the Feedback app on Mi 9 and Mi MIX 3 5G.

Xiaomi’s first 5G-ready smartphone – Mi MIX 3 5G – Sales begin in Switzerland on May 2nd

Since the launch of Mi MIX 3 5G during MWC earlier this year, Xiaomi has been working tirelessly with key partners across the globe with a single goal, to accelerate the mass availability of our 5G-compatible flagship smartphones. Today, one of our operator partnersSunrisehas announced that Mi MIX 3 5G will be available starting May 2nd in Switzerland. Customers can also visit Sunrise stores to get a taste of the unprecedented 5G speeds and its transformative impact on user experience offered by Mi MIX 3 5G.

Mi MIX 3 5G is Xiaomi’s first 5G-compatible smartphone. Integrating the Qualcomm® Snapdragon™ X50 5G modem, Mi MIX 3 5G can connect to sub-6GHz signals capable of gigabit-class download speed. Powered by the Qualcomm® Snapdragon™ 855 SoC and a newly designed hybrid cooling system, Mi MIX 3 5G is able to sustain prolonged and stable peak performance. Mi MIX 3 5G also features a Full Screen Display enabled by its unique sliding design, not to mention one of the world’s best smartphone photography experiences.

As the 5G era arrives, Xiaomi will continue to extend the greatest effort alongside our many network carrier partners worldwide, with a goal of bringing the latest innovation and technology to everyone in the world.

Mi Mural TV 65” offers “picture-on-wall” TV experience at RMB 6999


Xiaomi announced a “TV, painting and AI assistant 3-in-1” smart TV –  Mi Mural TV 65”, during its TV Spring Launch Event on April 23 in China. Retailing at RMB 6999, the ultra-slim Mi Mural TV 65” can be mounted directly onto the wall without a gap, just like a picture frame that hangs flat against the wall. Mi Mural TV 65” has a number of classic art pieces preloaded, transforming your living room into an art gallery when the TV is on standby mode.

Though only 13.9mm thick, Mi Mural TV 65” offers excellent image quality by adopting a 65” Samsung 4K panel. Enjoy uncompromised audio quality with a dedicated SoundBar and subwoofer pair that supports Dolby and DTS-HD. Powered by a quad-core 64-bit flagship processor, 2GB+32GB RAM and storage, along with Xiaomi’s own PatchWall OS interface, Mi Mural TV 65” ensures a smooth and stable user experience.

Mi Mural TV 65” is the first Mi TV that uses far-field microphone technology, so users can activate voice control features even at a distance. Users can search for movies, check weather, control other smart home products without using a mic-enabled remote control—users can even activate the embedded XiaoAi AI Assistant when the TV is turned off. Mi Mural TV 65” also acts as a display and a control hub for compatible smart home products, allowing users to view the status of Mi Ecosystem devices such as Mi Rice Cooker, Mi Walking Pad, and even see who’s at your door when you have a camera-enabled smart doorbell installed.

Mi Mural TV 65” will be available at RMB 6999 on April 28th in Chinese Mainland.

Lei Jun, founder and CEO of Xiaomi, said: “Large home appliances will be one of the core businesses for Xiaomi in the decade to come. We want to turn more household appliances into smart and connected devices, just like the change we brought to the mobile phone industry nine years ago.”

In January, Chairman and CEO Lei Jun announced Xiaomi will have a dual engine strategy of Smartphone & AIoT (AI + IoT) with RMB 10 billion investment in AIoT in the next five years.

2018 saw Xiaomi’s large home appliances growing from a nascent vertical to a robust business unit last year.

The global shipments of Xiaomi smart TVs in 2018 was 8.4 million units, representing a 225.5% year-on-year growth. In India, Xiaomi launched smart TVs in February 2018 and was ranked first in terms of online TV shipments in 2018. The MAU of our smart TVs and Mi Box achieved 55.3% year-on-year growth, reaching 18.6 million in December 2018.

Xiaomi also entered the white goods market, launching the Mi Air Conditioner and the Mi Washing Machine in July and December 2018, respectively.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 150.9 million smart devices (excluding mobile phones and laptops) as of December 30.

By the end of 2018, there were about 2.3 million users who own more than five Xiaomi IoT devices (excluding smartphones and laptops), representing a 16.2% quarter-on-quarter growth and a 109.5% year-on-year growth.

 

Xiaomi Achieves Strong Growth Across All Business Segments in FY2018

 Xiaomi Achieves Strong Growth Across All Business Segments in FY2018

Revenue Soars 52.6% to RMB174.9 Billion

International Revenue Up 118.1% to RMB70.0 Billion

Net Profit Reaches RMB13.478 Billion   

(Hong Kong, March 19, 2019) – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its audited consolidated results for the year ended December 31, 2018 (“FY2018”).

The Group recorded a strong revenue of approximately RMB174.9 billion, representing a year-on-year increase of 52.6%, among which international revenue grew 118.1% year-on-year to RMB 70.0 billion, accounting for 40% of its total revenue. Net profit for year 2018 was approximately RMB13.478 billion. Adjusted net profit (Non-IFRS Measure) grew by 59.5% year-on-year to RMB8.6 billion.

FY2018 Financial Highlights

  • Total revenue was RMB174,915.4 million, an increase of 52.6% year-on-year
  • Gross profit was RMB22,191.9 million, an increase of 46.4% year-on-year
  • Net profit was RMB13.48 billion
  • Non-IFRS adjusted net profit was RMB8,555 million, an increase of 59.5% year-on-year
  • Earnings per share were RMB0.843

Xiaomi Founder, Chairman and CEO Mr. Lei Jun, said: “In 2018, Xiaomi continued to shine – even in the face of fierce competition from domestic and international peers – thanks to our unique and powerful “triathlon” business model. During 2018, our large home appliances business emerged from a nascent vertical to a robust business unit, and we also entered the white goods market. Besides, 2018 also marked the start of our overseas IoT business expansion. The strategies to which Xiaomi adheres, such as adopting multi-brand strategy in our smartphone business, strengthening the performance of the high-end market, accelerating the development of new retail channels and focusing on AI development and application, all yielded remarkable results during FY2018. In 2019, we officially launched the “smartphone + AIoT” dual-engine strategy. With the upcoming 5G deployment, we believe there will be more opportunities available for AIoT in the future. We expect to invest over RMB10.0 billion in the development in AIoT in the next 5 years to capture this exciting opportunity. A strong growth across all business segments in 2018 reinforces our confidence in the business and we are positive that we are able to reach our full potential in 2019.”

FY2018 Results Review 

Rapid growth across all business segments. In FY2018, Xiaomi’s smartphones segment recorded revenue of approximately RMB113.8 billion, up 41.3% year over year, which was mainly driven by notable grown in both smartphone sales volume, and the average selling price (“ASP”).  Compared with the 4.1% year-on-year decline of shipments in the global smartphone market, according to IDC Consulting (Beijing) Ltd. (“IDC”), Xiaomi’s smartphone shipments reached 118.7 million units, representing an increase of 29.8% over the previous year.

Revenue from the IoT and lifestyle products segment continued to maintain a high speed of growth, surged 86.9% on a year-over-year basis to RMB43.8 billion. As of December 31, 2018, the global cumulative shipments of its smart TVs were 8.4 million units, representing a 225.5% year-on-year growth. In addition to smart TVs and laptops, we achieved outstanding sales performances across multiple product categories such as Mi Band, Mi Electric Scooter and Mi Robot Vacuum Cleaner.

Revenue from the internet services segment grew by 61.2% year-on-year to RMB16.0 billion. Meanwhile, advertising revenue grew by 79.9% year-on-year to RMB10.1 billion, primarily driven by continuous optimization of recommendation algorithm, and users’ increasing engagement with Xiaomi’s internet services. The MAU of MIUI increased 41.7% to 242.1 million in December 2018. In the fourth quarter of 2018, Xiaomi has successfully increased diversification of internet services revenue with over 30% of Xiaomi’s internet services revenue was from internet services outside of advertising and gaming from China smartphones.

Embraced a multi-brand strategy and consolidated its leading position in the smartphone markets. Xiaomi adopted a multi-brand strategy for its smartphones in 2018. Xiaomi and Redmi have become independent brands since January 2019. The Xiaomi brand will focus on pioneering advanced technologies, establishing itself in the mid- to high-end markets, and building online and offline new retail channels. The Redmi brand will pursue the ultimate price-performance ratio and focus on online channels. In addition, Black Shark, Meitu, and POCO brands will target games users, female users, and tech enthusiasts, respectively. This multi-brand strategy allows us to serve different user groups more effectively, and to further expand user base. Xiaomi’s smartphone ASP in Mainland China increased by 17.0% year-on-year, smartphone ASP in international markets also increased by 9.7% year-on-year.

Dual-engine strategy: Smartphone + AIoT. Xiaomi’s IoT platform continues to grow and maintain a leading position in the industry. As of December 31, 2018, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units, a quarter-over-quarter increase of 14.7% and a year-on-year increase of 193.2%.

Xiaomi greatly enhanced the user experience of IoT devices through the empowerment of AI. As of December 31, 2018, its AI assistant (“小爱同学”) had more than 38.8 million monthly active users (“MAU”), making it one of the most used AI voice interactive platforms in mainland China. Xiaomi will further encourage increasingly more third-parties to join this open IoT platform and will continue to enrich the AIoT platforms by connecting more devices, providing more use cases.

2018 marked the commencement of Xiaomi’s overseas IoT business expansion with smart TVs launched in India in February 2018 and were ranked first in terms of online TV shipments in this market during 2018.

International revenue surged by 118.1% year-on-year to RMB70.0 billion, accounted for 40.0% of total revenue, 12ppts higher than its contribution last year. According to Canalys, Xiaomi’s smartphone shipments for Western Europe grew 415.2% year-on-year and were ranked fourth in terms of smartphone shipments in 2018.

Its smartphone shipments for India continued to demonstrate strong growth momentum and achieved the number one market share position for six consecutive quarters. In Indonesia, Xiaomi was ranked second in terms of smartphone shipments with year-on-year growth of 299.6%.

Development Strategy

As an innovation-driven technology company, Xiaomi will continue to work on fundamentals; strengthen its capabilities in innovation, quality control and supply chain management; and promote its multi-brand strategy. With the upcoming 5G deployment in 2019, the Group will continue to invest in the development of its open AIoT platform, which is believed that there will be more scenarios available for AIoT in the future.

To further expand its global footprint, Xiaomi will continue to enter additional markets in 2019 and replicate the success in India in other key markets such as Indonesia and Western Europe.

The Group will focus on building efficient new retail channels by continuously strengthening its distribution capabilities and building an omni-channel, full-scene new retail network that delivers comprehensive product categories. While maintaining leading position in the e-commerce market, Xiaomi will also continue to optimize its offline distribution to further strengthen its advantage in efficiency.

The Group will further enhance and optimize its internet services in mainland China, and continue to expand its client base. Meanwhile, Xiaomi will actively expand its fast-growing IoT device-based internet services, such as TV internet services and overseas internet services, and continue to grow the services that have the potential to expand to non-Xiaomi smartphone users, such as internet finance and the Youpin e-commerce platform.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

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