Mi LED Smart Bulb officially supports HomeKit

As Xiaomi constantly improves, we remain dedicated to bringing the best smart lighting experience to our global users. We are happy to announce that our Mi LED Smart Bulb officially supports Apple HomeKit. Users will now be able to turn on/off, and adjust the color and brightness of their Mi LED Smart Bulbs remotely using Siri voice control, or Siri on their iPhone, iPad, or iPod touch.

Simply upgrade the supporting device’s firmware to the latest version, then follow the instructions provided on the product user manual to link it to HomeKit. Now you are ready to enjoy the HomeKit’s convenience through Siri on your Apple devices.

Three of our current devices already support Siri voice control:

  • Mi LED Smart Bulb
  • Mi Bedside Lamp 2
  • Mi LED Desk Lamp 1S

Apple HomeKit is the latest major platform to support our most popular smart lighting products. Google Assistant and Amazon Alexa are currently integrated with these products as well. Our customers will have one thing less to worry about when designing their smart homes. We will continue to enhance the general user experience and move towards our goal of providing a versatile and ubiquitous smart home experience for everyone.

Apple, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. HomeKit is a trademark of Apple Inc.

 

Xiaomi Holds MIDC Indonesia Conference to Support Local Developers

Jakarta, 4 September 2019 – MIDC (Xiaomi Developer Conference) was held in Jakarta, Indonesia. The event attracted a large number of local start-ups and individual developers who came to share their ideas on how to build the local Internet ecosystem and improve Internet services. With Indonesia being a key overseas market for Xiaomi, Xiaomi’s Android-based OS MIUI has more than 24 million monthly active users here. MIDC Indonesia focused on highlighting the advantages of working within the Xiaomi ecosystem and empowering local developers.

Massive Resources to Support Developers Promoting Apps

The biggest challenge a developer faces when launching a new app is gaining traction and getting ahead of the competitors. In addition to Google Play, Mi App Store gives the developers a new platform to promote their products. Ivonne Li, the head of Mi App Store, said that the global distribution of apps on this platform has already exceeded 220 billion. After one year in Indonesia, Mi App Store has 1.7 million daily active users, showing 170% growth compared to last year. App developers can enjoy traffic bonuses and multiple strategies of app promotion offered by the platform. For example, Ciayo, a comic reader app from Indonesia, also achieved 100 times growth. In the second half of this year, Mi App Store (now rebranded as GetApps) launched the “Seagull Project” which will focus on investing resources with a total value of Rp 200.000.000.000 to support local developers and start-ups through giving awards, featuring apps on the start page, publishing reviews, giving editorial recommendations, and holding events all of which will help build a new Internet ecosystem beneficial to all its participants.
The leading eCommerce platform in Southeast Asia Lazada has benefited from Xiaomi’s GetApps, with Xiaomi as one of the top three smartphone brand partners contributing to Lazada app downloads.

Empowering Global Game Developers

As the productivity and specifications of mobile devices continue to increase, the high-performance Xiaomi phones are becoming new favorites for mobile gaming. Moreover, mobile gaming today is a market that shows incredible growth potential. According to Robin Zheng, the Head of Mi Global Game Publishing Team at Xiaomi, “There are 71.66 million daily active users of Xiaomi phones who are gamers, with an average of 6.65 million new users added daily. An average gaming session on a mobile phone for each user lasts 27 minutes.”

Supporting high-quality users is something that allows Xiaomi to achieve these impressive numbers. In order to allow more users to enjoy games, Xiaomi has established an innovative game distribution strategy which combines traditional promotion channels (Google Play and App Store) with Xiaomi’s platforms and integrated payment and monetization solutions. Mint Games, a one-stop distribution lab for casual and indie games has been launched by Xiaomi as well. Handing over games to this platform allows the developers to transition from business development to profitability in an easy and seamless way.

Ideal Cloud Platform Helping Start-ups

Building a good app today is inseparable from the support of cloud services. Kingsoft Cloud Services have always been an important part of the Xiaomi ecosystem. Kingsoft provides IaaS infrastructure that support the upper-level PaaS and SaaS apps. According to Tao Yu, General Manager of Solution Center Kingsoft Cloud, their services cover 100 countries and regions around the world, and over 150,000 enterprises and developers have used Kingsoft’s cloud service products or solutions. Throughout the years, Kingsoft Cloud has always understood the needs of small and medium-sized start-ups. Reliable and cost-efficient cloud solutions greatly reduce the expenses for young companies. Expanding its services overseas, Kingsoft Cloud is keen to work with local developers and will provide cloud service experience vouchers worth $299 for start-ups and developers stationed in Kingsoft Cloud.

Xiaomi has always valued direct communication with developers and looks forward to building a new global software ecosystem, which will further enhance the localization of Xiaomi’s mobile services. MIDC Indonesia Xiaomi Developer Conferences is the very beginning of our journey. With the continuous expansion of Xiaomi’s business, the company will reach out to more developers and start-ups around the world to work together on creating a sustainable professional community.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Redmi on a roll – unveiling Redmi Note 8 series, debuting first Redmi TV and launching new RedmiBook

BEIJING, China, 29 August 2019 – Today, Xiaomi VP and Redmi CEO Lu Weibing announced Redmi’s latest smartphone, Redmi Note 8 and Redmi Note 8 Pro, during a launch event at Xiaomi’s new campus. Redmi Note 8 Pro is the company’s first-ever 64-megapixel camera smartphone utilizing the Samsung GW1 64MP sensor, and sports the latest MediaTek® Helio™ G90T chipset. Redmi Note 8 is equipped with 48MP quad camera, 18W fast-charging, and offers the most powerful audio system yet from the Redmi Note series.

Redmi also debuted its first TV – Redmi TV, and added a new laptop to its existing product line – RedmiBook 14 Pro.

Redmi Note 8 Pro: more than gaming

Redmi Note 8 Pro is powered by the latest MediaTek® Helio™ G90T processor, an octa-core CPU clocked up to 2.05GHz. Powering the gaming experience is Arm Mali-G76 3EEMC4 GPU with a max frequency of 800MHz, providing AI power up to 1TMACs. Combining this with the powerful LiquidCool system, Redmi Note 8 Pro can sustain peak performance for extended periods, so users can game high-speed and hassle-free. Redmi Note 8 Pro sports the latest Samsung 64MP GW1 sensor, equipped with ISOCELL Plus technology and a staggering 64 million pixels. This means the rear camera delivers insanely high-resolution photos for print mediums as tall as 3.26 meters in height. In addition to the 64MP primary camera, the device is equipped with an 8MP ultra-wide lens with a 120° field of view, 2MP macro lens, and 2MP depth sensor, making it the most versatile Redmi shooter ever.

Flagship design with high quality build

Redmi Note 8 Pro uses Corning® Gorilla® Glass 5 on both front and rear, protecting it from both accidental falls and day-to-day wear and tear. The device is offered in three colors, Mineral Grey, Pearl White and Forest Green. Featuring a large 6.53” FHD+ dot drop display, the screen-to-body ratio of Redmi Note 8 Pro up to 91.4 percent and received low-blue-light eye protection certification by Germany’s TÜV Rheinland. Redmi Note 8 Pro builds on the Redmi Note tradition with a massive 4500mAh battery—the series’ largest ever. In order to ensure durability, the entire device of Redmi Note 8 Pro uses IP52 splash-proof technology which offers effective protection against rain and sweat. Redmi Note 8 Pro also offers 18W Type-C fast charging, multifunctional NFC, IR blaster and 3.5mm headphone jack. With the 1217SLS speakers and Smart PA, it ensures a better gaming audio experience.

Redmi Note 8: Series of new upgrades with 18W fast charge in-box

Redmi Note 8 presents a complete upgrade over its predecessor, Redmi Note 7. It offers a 48MP quad camera, Qualcomm Snapdragon 665 SoC, enhanced audio features, faster 18W charging and design. In addition to these upgrades, Redmi Note 8 still retains many features that users enjoy, such as USB Type-C, 3.5mm headphone jack, and an IR blaster.

Redmi Note 8 Pro will be available for pre-order on August 29 at 4:30pm China Standard Time, and open sale at 10am on September 3 in Chinese Mainland. The device will start at RMB 1,399 for the 6GB+64GB, RMB 1,599 for 6GB+128GB version, and RMB 1,799 for 8GB+128GB version.
Redmi Note 8 will be available for pre-order on September 10 at 10am, and open sale at 10am on September 17 in Chinese mainland. The device will retail at RMB 999 for the 4GB+64GB version, RMB 1199 for the 6GB+64GB version and RMB 1399 for the 6GB+128GB version.

Redmi smartphone series

Xiaomi Group’s multi-brand strategy is proving successful, continuously improving its product portfolio while keeping Redmi an independent brand. Gross margins have increased from 3.3% in the first quarter to 8.1% in the second quarter – a remarkable feat when compared to the ASP of smartphones in mainland China and overseas markets. These other markets have achieved a YoY growth of 13.3% and 6.7% respectively, with smartphone revenue priced over RMB 2,000 accounting for 32.3% of the smartphone segment’s total revenue. Redmi Note 7’s global sales volume reached 20 million units as of June 30, 2019. In addition, global shipments of the K20 series have already been recorded at more than one million units within the first month of its launch.

Redmi TV 70” – Redmi’s first TV debut

Redmi TV 70” offers 4K and sports a minimalist design. With a viewing area 60% larger than 55-inch screens, Redmi TV 70” offers an ultimate immersive viewing experience. Powered by a 6th Gen Amlogic processor with 14 image-enhancing technologies, it displays the best picture while also offering an enhanced audio system. The TV utilizes a 64-bit octacore processor with 2GB ram and 16GB storage, and 2.4G/5G dual-band WiFi for excellent signal connectivity. Redmi TV 70” runs on PatchWall AI TV system, with personalized recommendations for users.

With its smart functionalities, you can say goodbye to all kinds of projectors, adaptors, and cords. Redmi TV 70” allows you to plug your USB directly into the device to view all of your files more efficiently, or use wireless screencast with Mi Laptops or Smartphones. Redmi TV 70” also includes a Bluetooth voice command enabled remote. Just press the dedicated voice button to call our smart assistant XiaoAI, search for your shows or control smart devices in your house. With the press of a button, you can check the status of your devices and receive notifications.

Redmi TV 70” is available for RMB 3799. Pre-order begins August 29 at 4:30pm China Standard Time, and open sales will start on September 10 at 10am through official Xiaomi Chinese mainland channels.

Xiaomi’s smart TVs continue to lead with global shipments reaching 5.4 million units in the first half of 2019. According to AVC, Xiaomi’s smart TV shipments witnessed a 64.9% YoY growth, ranking #1 in mainland China, and within the top 5 globally. In the second quarter, global smart TV shipments totaled 2.7 million units, increasing by 41.1% YoY. Priced at only RMB 3799, Redmi TV 70” is a clear stand for the “extreme performance-to-price ratio”.

RedmiBook 14 Pro

Today, Redmi also unveiled RedmiBook 14 Pro, an enhanced version of its previous RedmiBook 14. Powered by the latest 10th generation Intel core processor, RedmiBook 14 Pro has increased its overall performance by 13% compared to the previous gen processor. Along with NVIDia 25W TDP GeForce MX250 graphics card, 2GB GDDR5 graphics memory, 8GB DDR4 RAM and 512GB hard drive storage, and a large fan cooling mechanism, RedmiBook is fully capable of running mainstream games and managing video editing tasks.

RedmiBook 14 Pro sports a minimalist full metallic body, featuring a 14-inch full HD display with 5.75mm ultra-slim bezels, and an 81.2% increased body-to-screen ratio. In addition to its silver colour available on RedmiBook 14, the Pro version now offers two new colours – dark grey and pink. Only weighing 1.5kg, RedmiBook Pro 14 boasts a long 10-hours of battery life with quick charge supported, allowing it to charge up to 50% in just 35 mins. It also features a full-size keyboard, with 1.3mm key travel distance and 19mm key spacing. RedmiBook 14 Pro also offers enhanced connectivity options, including two USB3.0 ports, a USB 2.0 port, HDMI port and a 3.5mm headphone jack.

All models of RedmiBook 14 Pro comes preinstalled with Windows 10 and Office Home:

Intel Core i5, 8GB RAM/ 256GB ROM / NVidia MX250 graphics card – RMB 3999
Intel Core i5, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4499
Intel Core i7, 8GB RAM/ 512GB ROM / NVidia MX250 graphics card – RMB 4999

RedmiBook 14 Pro will be available for pre-order on August 29th at 4:30pm China Standard Time, and open sale on September 6 at 10am through Xiaomi official Chinese mainland sales channels.

As we’ve continued to launch new laptop products, we’ve steadily increased our market share. On May 28, 2019, the Redmi brand introduced its first 14” slim laptop and enjoyed widespread popularity. According to IDC Consulting (Beijing) Ltd. (“IDC”), the market share of our laptops in mainland China, in terms of shipments, increased from 5.5% in the second quarter of 2018 to 8.7% in the second quarter of 2019.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Posts 71.7% Jump in 2Q2019 Net Profit, Beating Consensus

  • Steady growth in revenue cross all business segments
  • Contribution from Overseas Business exceeds 40% of the Group’s total revenue

Hong Kong, 20 August 2019 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the second quarter and the six months ended 30 June 2019 (“1H2019” or “the Period”).

In 1H2019, Xiaomi reported a consensus-beating performance, underpinned by its “Smartphone + AIoT” dual-engine strategy that offers operational efficiency and enhanced risk resilience. During the Period, the Group’s total revenue increased by 20.2% to approximately RMB95.71 billion. Revenue from overseas business was RMB38.6 billion, accounting for more than 40% of total revenue. Adjusted net profit (non-IFRS measure) was RMB5.72 billion, up 49.8% year-on-year (“YoY”). In the second quarter of 2019 (“2Q2019”), Xiaomi’s total revenue grew by 14.8% to RMB51.95 billion. Adjusted net profit (non-IFRS measure) was RMB3.64 billion, increasing substantially by 71.7% YoY.

1H2019 Financial Highlights

  • Total revenue was approximately RMB95.71 billion, up 20.2% YoY;
  • Gross profit was approximately RMB12.47 billion, up 25.3% YoY;
  • Net profit was approximately RMB5.15 billion;
  • Non-IFRS adjusted net profit was approximately RMB5.72billion, up 49.8% YoY;
  • Earnings per share were RMB0.214.

2Q2019 Financial Highlights

  • Total revenue was approximately RMB51.951 billion, up 14.8% YoY;
  • Gross profit was approximately RMB7.26billion, up 28.4% YoY;
  • Net profit was approximately RMB1.96 billion;
  • Non-IFRS adjusted net profit was approximately RMB3.64 billion, up 71.7% YoY;
  • Earnings per share were RMB0.082.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Thanks to the Xiaomi relentless efforts, we have managed to achieve solid growth in our businesses, posting a consensus-beating profit and becoming the youngest Fortune Global 500 company in 2019, despite global economic challenges. Our performance is testament to the success of our ‘Smartphone + AIoT’ dual-engine strategy and the Xiaomi business model. Looking ahead, we will continue to strengthen our R&D capabilities and investments so as to capture the great opportunities brought by 5G and AIoT markets and strive towards ongoing achievements for the company.”

Improving Gross margin of smartphone business on the back of multi-brand advantages

In the first half of 2019, revenue from Xiaomi’s smartphone segment was approximately RMB59 billion; whereas revenue in the second quarter totaled RMB32.0 billion, mainly attributable to smartphone sales volume and increase in average selling price (“ASP”). According to Canalys, we ranked 4th globally in terms of smartphone shipments during the second quarter of 2019. Thanks to the Group’s constant improvement in its product portfolio and its dedicated efforts to making Redmi an independent brand, its multi-brand strategy is exhibiting increased advantages: gross margin increased remarkably from 3.3% in the first quarter to 8.1% in the second quarter whereas the ASP of the smartphones in mainland China and in overseas markets achieved a YoY growth of 13.3% and 6.7% respectively, with revenue from smartphones priced over RMB2,000 accounting for 32.3% of the total revenue of the smartphones segment.

Following the release of new flagship models of our Mi 9 series and Redmi Note 7 series in the first quarter of 2019, the Group released the new flagship model K20 series that highlights ultimate cost-effectiveness in the second quarter, successfully establishing a smartphone portfolio covering a diverse price range. In the second quarter, smartphone sales volume in the reached 32.1 million units. The global sales volume of the Redmi Note 7 series reached 20 million units as of 30 June 2019.  In addition, the global shipments of the K20 series has already been recorded at more than 1 million units within the first month of its launch.

In the meantime, the Xiaomi brand continues to innovate and expand new retail channels to sustain its position in the medium-to-high-end and diversified market segments. On 2 July 2019, Xiaomi launched the brand-new CC series which was well received by female users, laying a strong foundation for further development of the market. On 7 August 2019, Xiaomi launched an ultra-high resolution 64MP camera technology, which the Redmi product line was the first to adopt. The Group also announced its collaboration with Samsung Electronics to bring the first-of-its-kind 100MP camera sensor to cater to the increasingly sophisticated demand of users. Meanwhile, following the commercialization of 5G technology, Xiaomi’s first 5G smartphone model the Mi MIX 3 5G was already launched in various European countries, and the second 5G smartphone model will also be launched in China in the second half of the year.

Maintaining robust growth in AIoT business with strong growth momentum in large home appliances

During the first half of 2019, revenue of the IoT and lifestyle products segment rose by 49.3% to RMB27.0 billion over the corresponding period of 2018. In the second quarter of 2019, revenue of the IoT and lifestyle products segment increased by 44% YoY to RMB14.9 billion. It is worth noting that IoT and lifestyle products accounted for 28.8% of total revenue in the second quarter of the year, compared with 22.9% in the same period last year.

Xiaomi’s smart TVs continued to maintain its leading position. The global shipments of smart TV reached 5.4 million units in the first half of the year, representing a YoY growth of 64.9%, ranking 1st and top 5 in terms of shipments in mainland China and globally, according to AVC. In the second quarter, global shipments of smart TV totaled 2.7 million units, increasing by 41.1% YoY. On the other hand, shipments of the Mi air conditioners exceeded 1 million units in the first half of the year, whereas shipments of Mi Band also exceeded 1 million units within 8 days of its launch on 14 June 2019.

As of 30 June 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 196 million units, a YoY increase of 69.5%; users with more than 5 IoT products approximately 3 million, a YoY increase of 78.7%. Furthermore, in the second quarter, monthly active users (“MAU”) of Xiaomi Home application reached 30.4 million globally, and MAU of AI Assistant (小愛同學) had 49.9 million, making it one of the most used AI voice interactive platforms in mainland China.

Diversified internet services contributing further to the Group’s revenue

Revenue from Xiaomi’s internet services segment grew 22.9% YoY to RMB8.8 billion in the first half of 2019; revenue from the internet services segment grew 15.7% YoY to RMB4.58 billion in the second quarter. In June 2019, MAU of MIUI reached 278.7 million, an increase of 34.7% over the corresponding period last year; MAU of smart TVs and Mi Box achieved 53.8% YoY growth, reaching 22.6 million in June 2019.

In the second quarter, Internet services revenue outside of advertising and gaming from smartphones in China but including those generated from TV internet services, overseas internet services, Youpin e-commerce, and internet finance business, increased substantially by 108.8% YoY and accounted for over 36% of total revenue. In the first half of 2019, gross merchandise value (GMV) of Youpin e-commerce grew 113.9% YoY to RMB3.8 billion. It is worth noting that in June 2019, more than 65% of Youpin’s GMV came from non-Xiaomi smartphone users.

Overseas businesses continued to thrive with Western Europe growing the fastest

In the first half of the year, Xiaomi’s revenue from international markets grew 33.8% YoY to RMB38.6 billion, accounting for more than 40% of the Group’s total revenue. In the second quarter, revenue from international markets grew 33.1% to RMB 21.9 billion. According to Canalys, Xiaomi ranked among the top five in over 40 countries and regions in terms of smartphone shipments. According to IDC, Xiaomi’s smartphones ranked 1st in India in terms of shipments for eight consecutive quarters. According to Canalys, Xiaomi ranked 4th in terms of smartphone shipments for Western Europe, representing a YoY increase of 53.2%, which is growing the fastest in the market. In terms of smart TV shipments, Xiaomi ranked 1st in India for five consecutive quarters as of the second quarter of 2019.

In addition, Xiaomi is dedicated to building and expanding its new retail channels in overseas markets. As of 30 June 2019, there were 520 authorized Mi Home stores overseas, representing a 92.6% YoY growth, of which 79 stores were located in India. Currently, Xiaomi has more than 1,790 Mi Stores in India.

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi and Samsung jointly announce 64MP camera and 100MP camera sensor

Beijing, CHINA, August 7, 2019 – Xiaomi and Samsung Electronics today launched an ultra-high resolution 64MP camera technology, which the Redmi product line will be the first to adopt. The two global technology leaders also jointly announced that they will bring the first-of-its-kind 100MP camera sensor, featuring the highest pixel count and resolution on the market. 

Samsung’s 64MP debuts on Xiaomi’s product line

The 64MP Samsung ISOCELL GW1 sensor has high resolving power and uses a remosaic algorithm to produce ultra-clear 64MP shots in bright conditions. With the pixel-merging Tetracell technology, GW1 also delivers bright 16MP images under low-light conditions. Even when the print resolution is 72dpi, it is able to print a large, high quality poster up to 3.26 meters in height. The 1/1.7-inch image sensor is one of the largest so far on the market, ringing in 34% larger than the standard 48MP smartphone cameras seen on typical flagship devices. 

Samsung’s GW1 sensor also adopts ISOCELL Plus technology, which replaces the original metal barrier formed over photodiodes with an innovative new material, minimizing optical loss and light reflection. It’s also equipped with a Dual Conversion Gain (DCG) technology, which converts light into an electric signal based on the ambient lighting conditions. Hence, under brighter conditions it uses a low ISO, and under dim ones it leverages a high ISO to achieve an optimal signal-to-noise ratio in the resulting photographs. 

Xiaomi and Samsung jointly launch the world’s first 100MP sensor   

Xiaomi debuts Samsung’s 100MP sensor to offer smartphones with ultra high-resolution cameras. The 108MP sensor surpasses the 100MP mark for the first time ever in smartphone image sensors. It is also the world’s highest-resolution smartphone camera sensor, capable of producing photos with a resolution of 12032 x 9024 pixels.

Photographers can not only take more detailed photos, but also make better use of their imagination and creativity with this sensor. The 100MP ultra high-resolution camera sensor even maintains a high-quality picture of 27MP in 2x zoom – more than doubling the pixels of a standard 12MP telephoto camera.  

Moreover, Samsung’s 100MP sensor will be the largest smartphone image sensor offered on the market. The notable sensor size enables an ultra-high light input to deliver stellar images in low-light environments. 

Xiaomi’s continuous innovations and advancements in imaging technology

These latest innovations are a testament to Xiaomi’s ongoing dedication to imaging excellence. Throughout Xiaomi’s smartphone photography journey, our camera features – such as Mi 5’s 4-axis optical image stabilization and Mi 6’s dual camera with optical zoom – have gleaned notable traction and praise from users and Mi Fans around the globe. 

In 2018, Xiaomi’s Camera Department was formally established, with team members across the world, to focus on conducting research and development for imaging technology. Since then, Xiaomi has achieved major accomplishments in the imaging space:

  • Mi MIX 2S appeared on DxOMark’s rankings
  • Mi 8 ranked fourth in the world on DxOMark’s photo ranking at launch
  • In early 2019, Redmi Note 7 featured the world’s first 48MP camera, and was the first sub-$200 device equipped with a flagship sensor
  • Mi 9, featuring a triple-camera setup with 48MP ultra-wide angle main camera, ranked third in the world on DxOMark during its release, while its video imagery ranked first at launch

Strong AI research and development capabilities contribute to the advancements of Xiaomi’s imaging technology. According to the statistics by the Nikkei Business News, Xiaomi’s AI-related patent applications ranks 11th in the world. Xiaomi’s AI ​​algorithm team, comprised of over 1,000 people, has continuously developed new innovative camera functions, and launched the well-received AI night scene mode, 960fps slow-motion capture, AI motion tracking and AI Skyscaping. 

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.

Being young is how we differentiate ourselves — Open letter from our Chairman

Dear Xiaomiers,

The Fortune magazine has just released the annual Fortune Global 500 list for 2019, with Xiaomi making the list for the first time ever!

We are ranked No. 468 on the list, and one of the seven companies in the Internet Services and Retailing category. As the youngest among this year’s 500, except those established through mergers, we have so far achieved a huge success since our founding nine years ago.

We have gone through some of the greatest business miracles, and being a Fortune Global 500 company is the best conclusion to these adventures along the journey. At a time when the mobile internet industry is on the rise, we have presented a unique and powerful business model, as well as an industry leading mindset for developing products, in an effort to continuously offer the best user experience beyond expectations. We have also stayed true to our commitment to relentlessly building amazing and highly innovative products at honest pricing points – a cornerstone of all our successes.

For Xiaomi, good news comes in pairs recently – our presence on the Global 500 list and the grand opening of our new headquarters campus. We would like to take this opportunity to extend our heartfelt gratitude to our friends who believe in us, stand by us, help us, and push us to be better. 

Firstly, I would like to thank the hundreds of millions of users and Mi Fans across the world for their unwavering trust and nonstop pep talks; secondly, I owe a big thank you to our business partners for their long-standing support, without which, Xiaomi would never have the chance to make the Global 500 list all the way from a small workshop of 13 employees; then, our investors, who have given us their understanding, seen us grow with patience, and encouraged us. Furthermore, our competitors in the same sector, thank you all for motivating us and teaching us to look ahead, you truly are the best peers. 

Last but not the least, I would like to express my utmost appreciation to everyone who works at Xiaomi, and to your family members who have been super supportive. Making the list takes the efforts of all. Therefore, as a token of appreciation, we will be presenting a special gift to our 20,538 coworkers and members of key external teams. 

Each of you will recieve 1,000 shares of Xiaomi stocks. Of which, 500 shares serve to celebrate our Global 500 achievement, while the remaining 500 are gifted to the family and loved ones of each coworker and partner for their support along the way.

With a heart teemed with gratitude, we cannot be complacent and must march on. While the Global 500 ranking is measured by sales revenue, and it is true that we are now a sizeable company, however, there is still a lot to be done to make us truly great. In the span of nine years, we have proven that Xiaomi’s business model functions well, earning us a spot in the world’s top business circle. But Xiaomi was not founded to receive the accolades, we will have to work hard in pursuit of excellence. 

As the youngest company on the Global 500 list, we have demonstrated our strength and determination, and have ranked among the top tier in the global business world. Being young is how we differentiate ourselves. With this same spirit, I encourage all employees to constantly embrace the endless possibilities that lie ahead of us. Our vision to be a great company is built on our past successes, testifying to our unfailing commitment through strategic positioning and our ability to continuously making technological breakthroughs and advancements. 

Dear Xiaomiers, difficult roads often lead to beautiful destinations. Let’s embrace our dreams, remember our mission, and overcome difficulties to pursue our commitment to continuously innovating for everyone in the world and building Xiaomi into an exceptional company!

Lei Jun
Founder, Chairman and CEO of Xiaomi

Xiaomi makes Fortune Global 500 list for the first time

Ranks 468th on the Global 500 list for 2019 
And 7th in the Internet Services and Retailing category 
The youngest company among this year’s Global 500

Beijing, CHINA, July 22, 2019 – Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code: 1810: Hong Kong) announced today that the company has for the first time made the Fortune Global 500 list, nine years after its iteration. 

The Beijing-based global technology leader is the youngest company on the Fortune Global 500 list for 2019, ranking 468th, with a revenue of US$26,443.50 million and a net profit of US$2,049.10 million in the previous fiscal year. The company also ranks 7th in the Internet Services and Retailing category. 

“It took Xiaomi only nine years to make the Fortune Global 500 list, a milestone that we owe a big thank you to all our Mi Fans and users for their unwavering support. We are also the youngest company on this year’s list, a proud record that we will keep in mind and bring to another level in the global expansion journey,” said Lei Jun, Founder, Chairman and CEO of Xiaomi

Over the past year, we have made significant improvements and adjustments in our core strategies, management structures, technology research and development systems, product lineups, brand developments, and much more. These moves have empowered Xiaomi to continuously shine, even in the face of fierce competition from domestic and international peers. This honor does not mark the end of our pursuit, but simply a new beginning. We remain committed to making amazing and highly innovative products at honest prices, as our philosophy states, in an effort to let our Mi Fans, users and investors enjoy a better life,” Lei Jun added.

As an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core founded in April 2010, Xiaomi was also named to Fortune’s China 500 list for the first time in June, ranking 53rd. 

The company reached RMB10,000 million (approx. US$1,453.72 million) threshold in sales revenue in 2012, and RMB100,000 million (approx. US$14,537.21 million) in 2017.

Xiaomi continues to demonstrate its healthy consumer brand equity and strong growth potential, thanks to the company’s unique and powerful “triathlon” business model, and the results of its dual-core strategy of “Smartphone + AIoT”. 

According to international market research organization IDC, as of March 2019, Xiaomi had become the world’s 4th smartphone brand in terms of shipment sales volume, registering a year-on-year growth of 32.2 percent. The company has also incubated and invested in over 200 ecosystem companies, many of which are specialized in developing smart hardware, and thus built the world’s largest consumer IoT platform with approximately 171 million connected IoT devices, excluding smartphones and laptops, by late March 2019.

Xiaomi’s footprints are now present in over 80 markets globally. According to international market research organization Canalys, as of March 2019, Xiaomi was ranked among the top five in more than 40 markets in terms of shipment, and also remained India’s biggest smartphone brand for seven consecutive quarters, with a market share of 31.4 percent. Additionally, the company has maintained a high growth rate in Western Europe, less than two years after its official entry, ranking 4th in terms of smartphone shipments, while making great strides in new markets in Africa and Latin America.

Xiaomi is also dedicated to building and expanding its highly efficient new retail network, which incorporates both online and offline channels, in overseas markets. As of March 31, 2019, there were 480 authorized Mi Home stores overseas, representing a 93.5 percent year-on-year growth, of which over 110 were in Europe and 79 in India.

Xiaomi is investing RMB10 billion in the development of “All in AIoT” in the next five years as part of its “Smartphone+AIoT” dual-core strategy, allowing the prospect to capitalize on  artificial intelligence (AI) and IoT development opportunities in the future, and laying a solid foundation for the growth over the next five to 10 years. Moreover, the company is planning to replicate its success by enhancing and adjusting its business strategies from China to overseas ones. 

The Fortune Global 500, also known as Global 500, is an annual ranking of the top 500 corporations worldwide compiled and published by Fortune magazine for 67 consecutive years, as measured by revenue and net profit from the previous fiscal year.

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.

 

Xiaomi Amplifies Commitment to Open-Source Software

Beijing, China, Jul 20, 2019 – Global technology leader Xiaomi, an active advocate and contributor to the open-source community, hosted HBaseCon Asia 2019 in Beijing on Saturday and called for industry leaders to further engage with the open-source initiatives and collaborate toward more democratic and transparent open-source communities. 

HBaseCon is the premier conference for the community of Apache HBase, an open-source, distributed, non-relational database for the Apache Hadoop ecosystem, which develops open-source software for reliable, scalable, distributed computing. Established in 2017, the annual HBaseCon Asia event gathers committers, contributors, developers, operators, learners, and users, with representation from the likes of Alibaba, Tencent, and Huawei. 

 “Open-source initiatives have no borders. Nowadays it is almost impossible for a company to remain technologically advanced and rapidly upgrade its products without adopting open-source technologies,” said Dr. Baoqiu Cui, Vice President of Xiaomi Corporation and Chairman of Technical Committee. “Embracing open-source software is deeply rooted in Xiaomi’s engineering culture, and we will keep working with partners and developers worldwide to further build the open-source ecosystem.” 

 Xiaomi is currently the fourth-largest smartphone brand and the world’s largest consumer IoT platform; however, the company didn’t start off with hardware as its initial focus. Instead Xiaomi’s first product was the Android-based operating system MIUI, launched in 2010, which benefited greatly from the online community’s contributions.

Among all 82 HBase committers from mainland China, 17 are from mainland China, including 9 from Xiaomi. Duo Zhang, leader of the storage team at Xiaomi and the very first Apache HBase PMC member from mainland China, was the third-largest contributor in 2018 among all 7,000 committers of the Apache Software Foundation. Additionally, Xiaomi contributed 306 patches to HBase last year, accounting for 23% of the total 1,316 patches submitted by HBase contributors all over the world .

Xiaomi has taken other steps to champion open-source software. In 2018, Xiaomi officially open-sourced MACE (Mobile AI Compute Engine), a deep-learning inference framework. Xiaomi also invested RMB 1.65 billion in R&D in the first quarter of 2019, an increase of 50 percent from the prior year. The total investment in R&D last year was RMB 5.8 billion.

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform as of March 31st, 2019. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list. Xiaomi has also made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion.

Xiaomi Introduces Mi A3, Expands Android One Lineup 

Madrid, SPAIN, July 15th, 2019–– Global technology leader Xiaomi today announced Mi A3 as an extension to its best-in-class Android One lineup. Priced under €250, Mi A3 boasts a 48MP triple camera, in-screen fingerprint sensor, updated design and massive battery, making it an ideal daily driver for recent grads to tech enthusiasts, or anyone who appreciates exceptional features at an accessible price.

“Our Android One series, including Mi A1 and Mi A2, has always been highly successful in terms of immense popularity and exceptional reputation,” said Xiaomi Senior Vice President Wang Xiang. “We believe Mi A3 will continue to exceed our users’ expectations by providing an amazing Android experience at an honest price.”

“We are thrilled to strengthen our partnership with Xiaomi to add another great device to the Android One portfolio this year,” said Jon Gold, Director of Partner Programs, Google. “The all-new Mi A3 will deliver a software experience that is up-to-date and easy to use, with built-in malware protection and regular security updates that keep users safe.”

 

Flagship-Level Camera 

Mi A3 sports a triple camera setup on the back with 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens intelligently detects when users are shooting large images and recommends when to switch to ultra-wide-angle mode for a more optimal shot. And to top it off, built-in AI scenes detection automatically applies photo tuning to help users capture the perfect image, every time. 

On the front, Mi A3 uses a 32MP AI-equipped sensor for its selfie camera which merges four pixels to form large 1.6μm pixels and allows it to capture more detail in low-light conditions. Its unique panorama selfie feature lets users capture stunning group images without having to switch to the rear camera, use a selfie stick or cut people out. And its palm shutter feature eliminates the possibility of camera shake from pressing the shutter button by adding a simple gesture to start a countdown towards the perfect selfie. 

 

Stunning AMOLED display with Improved In-Screen Fingerprint Sensor 

 

Featuring a large 6.088” AMOLED Dot Drop display, Mi A3 offers more vivid colors and deeper blacks with a blazing fast response speed and enhanced power efficiency. For a more secure user experience, Mi A3 features an improved in-screen fingerprint sensor with a 15% increased fingerprint detection area. Compared to its predecessor, the sensor pixels and size has been doubled, allowing for an increased reliability and a 30% increased unlock success rate in extreme conditions – from dry fingers to strong light and ultra-low temperatures. 

 

All-New Dynamic Design Without Compromising Specs

 

Tech enthusiasts will be pleased to find impressive new design upgrades in Mi A3 that enhance the overall look and user experience. With a weight and thickness of 173.8g and 8.475mm respectively, the device’s compact size gives it a leg up for multi-taskers seeking single-hand operation. 

 

Mi A3’s front display and curved back is covered in Corning®️Gorilla®️Glass 5, offering a durable yet comfortable experience.  Importantly, the device’s compact form factor doesn’t sacrifice on audio — Mi A3 sports a cutting-edge front audio system and a 3.5mm jack.

 

Mi A3 is available in three attractive color choices to suit all different styles: Kind of Grey, Not just Blue and More than White. A nano-level holographic pattern enhances the blue and white color options to create a dynamic design effect that will appeal to style-conscious consumers. 

 

Peak Performance to Keep Up With Your Lifestyle

 

Mi A3 packs a punch with its massive 4030mAh battery — the Mi A series’ largest power capacity to-date. By pairing extended battery life with the efficiencies of Android One, Mi A3 enables a more reliable and extended experience for users on the go. And when it’s time to recharge, the device offers up to 18W fast charging via USB Type-C. 

 

As one of the very first devices powered by Qualcomm®️SnapdragonTM 665 Mobile Platform, Mi A3 also boasts smoother performance, faster speed, and improved AI capabilities for those taking advantage of features like AI Beautify and Google Lens. 

 

Android One with the Google Assistant 

 

Mi A3 is powered by Android One and runs on the latest Android 9 Pie operating system out of the box. Users can enjoy the latest Google innovation and stay productive with the Google Assistant, Digital Wellbeing Dashboard and Wind Down. With Google Assistant on Mi A3 you can get things done and stay on top of your plans while on-the-go, in the car or at home – using just your voice. You can ask questions, pull up your schedule, navigate places, set reminders, call, text and control connected smart home devices, hands free.

 

Mi A3 4GB+64GB and 4GB+128GB variants will retail at €249 and €279 respectively. On July 24th, the 4GB + 64GB model be available on mi.com, Mi Stores, Carrefour, El Corte Ingles, MediaMarkt, Movistar and Worten, and will reach Alcampo, Amazon and FNAC in the upcoming weeks. The 4GB + 128GB variant can be reserved on mi.com and Mi Stores from July 24th.

 

Device images can be downloaded here.

(Google, Android One, Google Play and other marks are trademarks of Google LLC.)


 

About Xiaomi

 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform as of March 31st, 2019.

Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list. Xiaomi has also made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion.

 

Xiaomi announces Mi CC9 smartphone series

The Mi CC9 series introduces a trendsetting 32MP front + 48MP rear camera setup to empower global creators
Mi CC9 Meitu Edition offers a revolutionary selfie portrait experience
Devices are available from RMB 1299

Beijing, CHINA, July 2 2019 –– Global technology leader Xiaomi has announced three new smartphones – Mi CC9, Mi CC9e and Mi CC9 Meitu Edition – under its new Mi CC series. Designed to deliver the exceptional photography experience younger generations crave, Mi CC9 series’s flagship camera configuration features a 32MP front camera and 48MP rear camera. Devices are equipped with the latest generation in-screen fingerprint sensor and a large 4030mAh battery, and can be purchased from RMB 1299. 

Flagship design with contemporary features

Mi CC9 leverages the exceptional manufacturing processes used to develop Mi 9, and maintains the same comfortable hand-feel with a curved glass back. The new series also makes use of Mi 9’s 6.39-inch FHD+ AMOLED display and screen-to-body ratio of up to 91 percent. 

Mi CC9 comes in three trendy colors, White Lover, Blue Planet and Dark Prince –– all of which produce a 3D effect. White Lover resembles light glistening on the surface of snow, refracting holographic colors in various angles. Blue Planet has a unique “CC” pattern, which is enabled by an even more complex nano-technology manufacturing process, causing the phone’s surface to resemble moonlight shimmering on the ocean.

The new series adopts a vertical logo and has a multi-color LED light on its back cover. In addition to acting as a notification LED, the hue light also supports unique light effects for games and can also pulse along to your favorite music.

The devices are equipped with the latest in-screen fingerprint sensor technologies — with faster unlock speed and a higher success recognition rate — as well as low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.  Mi CC9 also includes hardware DC tuning which ensures color retention while eliminating flickering under low light environment.

Industry-leading 32MP selfies, introducing brand new Mimoji feature

Mi CC9’s front camera uses a Samsung 32MP flagship sensor and merges four pixels to form large 1.6μm pixels and ultimately capture more details in low-light conditions. Meanwhile, AI beautify mode optimizations were applied to retain users’ facial features and avoid over-editing.

The device’s front camera supports palm shutter, as well as panorama selfies by merging three selfie photos in one to fit even more people in a group photo. Xiaomi also introduced a brand new Mimoji feature, that lets you use the front camera to produce cute cartoon photos and animations up to 15s.

Sony 48MP ultra-wide triple camera, all-new AI Skyscaping

At the back, Mi CC9 sports a triple camera setup with 48MP flagship main lens and a large 1/2” sensor for super clear 48MP ultra-high resolution day shots and uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots.  

Mi CC9 intelligently detects when architectural or group shots are taken and recommends if users should switch to ultra wide-angle mode for a more optimal image. With built-in AI distortion correction enabled, the device also corrects image distortion automatically.

For an even more optimal photography experience, users can leverage the all-new AI Skyscaping feature, which accurately detects the sky within the photo and can transform an overcast day to a bright sunny day or even a breathtaking sunset. This innovation was made possible by Mi AI Lab which used deep learning to analyze over 100,000 images of skies. 

Dual turbo technologies, 4030mAh high-capacity battery

Powered by Snapdragon 710 mobile platform, Mi CC9 offers fast speed, excellent performance, and long battery life. Mi Turbo optimizes system performance, enabling the system to run smoothly even after prolonged usage and increases app launch time by 20%. Gaming enthusiasts will also be eager to deploy Game Turbo 2.0 which offers color enhancement by increasing contrast when playing in dark environments. 

Despite its slim form factor, Mi CC9 packs a high capacity 4030mAh battery combined with power-saving features to accommodate up to two days of regular usage. The device is even equipped with multi-functional NFC, Hi-Res audio, 3.5mm headphone jack, and an IR blaster. 

Mi CC9e: A compact Mi CC 9 with Qualcomm Snapdragon 665 debut

Mi CC9e takes on a smaller form compared to the Mi 9 CC, with a 6.088-inch screen and a high-capacity 4030mAh battery. Given its compact size, the weight and thickness are reduced to 173.8g and 8.475mm respectively, making it ideal for single-hand operation.

While compact, Mi CC9e still packs flagship-level specifications, including the ultra-clear 32-megapixel selfie camera, 48-megapixel rear triple camera, an updated in-screen fingerprint sensor, cutting-edge front audio system, and a 3.5mm jack. 

Mi CC9e also debuts Qualcomm’s latest Snapdragon 665 mobile platform. It boasts great power efficiency with the 11nm LPP process technology and Vulkan 1.1 API, and improves AI performance significantly.

These top of the line specs are a true testament to Xiaomi’s commitment to delivering outstanding products at honest pricing for everyone. 

Mi CC9 Meitu Edition: Made for selfie lovers 

Mi CC9 Meitu Edition takes on a one-of-a-kind gradient color, reminiscent of the famous beaches of the Bahamas. Made with selfie lovers in mind, the smartphone features a highly-customized UI theme and ringtone that vibes with its holographic back cover.

Meitu Edition comes with the same hardware configurations – a front 32-megapixel selfie camera and a 48-megapixel triple camera setup. The main difference is the Meitu camera optimization, which capitalizes on all Meitu camera features and video editing capabilities to achieve a resulting image that is natural yet boasts great detail.

The highlight of Mi CC9 Meitu Edition is its unique AI low-light portrait feature that allows users to take beautiful, high-quality portraits in almost zero ambient light. This feature uses Meitu’s unique AI beautify technology and Meitu’s single frame depth acquisition technology to accommodate a wide variety of scenes. Even under extreme low-light conditions where it is difficult to see, the device can still extract facial features and produce a brilliantly detailed selfie thanks to depth acquisition technology.

Mi CC9 Meitu Edition also comes with a superior AI Beautify feature that supports zero-level microdermabrasion for a more natural looking photo. It also solves common problems faced while taking photos, such as accidental eye blinks or shots taken when eyes are closed. 

Mi CC9e 4GB+64GB, 6GB+64GB, 6GB+128GB variants will be available for RMB RMB 1299, RMB 1399, and RMB 1599 respectively

Mi CC9 6GB+64GB variant retails at RMB 1799, and 6GB+128GB variant for RMB 1999.

Mi CC9 Meitu Edition 8GB+256GB retails at RMB 2599. 

Preorders for Mi CC9 and Mi CC9 Meitu Edition will start tonight at 10pm, and open sales will start on July 5, 2019 at 10am through official Xiaomi channels in Chinese Mainland. Mi CC9e will be available on July 9, 2019.

Links to product images: Mi CC9e, Mi CC9, Mi CC9 Meitu Edition

****

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.