Revolutionizing offline retail with our new retail dream

Over the past eight years, we continue to ask ourselves one question: “what has remained constant in the evolving world of business?”

Xiaomi’s answer is this: users have always expected amazing products at honest pricing. Over the past few years, we’ve created devices at accessible prices through our highly efficient online channels. But, we wanted to take on a new challenge of revolutionizing offline stores given their low efficiency, which adds unnecessary costs to products.

Since 2015, we set to revolutionize offline retail through our new retail model – a term that indicates a combination of the best in online and offline retail practices. We have significantly expanded our direct offline retail network, through our self-operated Mi Home Stores. Our direct offline retail capability allows us to broaden our reach and provides a better user experience, while maintaining similar efficiency and the same price point as our online channels.

The long lines at the opening of each new Xiaomi brick-and-mortar store across the world has become a recurring phenomenon and a testament to our new retail model. Our largest flagship Mi Home Store in Shenzhen that opened on 27 September 2017 marks another milestone for our new retail dream.

“It has become a tourist destination in Shenzhen these days,” said store manager Liang Chao. He was standing at the entrance of the beautifully designed 650 sq m, two-floor store, where several customers were trying Mi Electric Scooters, one of our bestselling products.

Liang said every month, the flagship store welcomes dozens of tourist groups from all over the country, with many new international customers. Located at City Crossing, a landmark shopping mall in Shenzhen, the flagship Mi Home Store features the full line of products from Xiaomi and Mi Ecosystem portfolio companies. Different from our previous offline stores, its second floor is a demo zone for users to experience what a truly connected home is like. By giving simple voice commands to Mi AI Speaker, users can control the TV, lamp and other smart devices connected to our IoT platform.

Products in the store also include items such as rice cookers, sofas, bedding, toothbrushes, pens, lithium batteries, and musical instruments – all of which have the same specifications of being quality products with low prices.

“Because we offer a rich portfolio and allow customers to experience products in stores, they have a stronger will to visit and buy repeatedly,” Liang said.

To create a more efficient and pleasant shopping experience, the store also offers a special shopping wall made of five 80-inch screens, allowing customers to tap a product and instantly receive information on its features and capabilities and if desired, consumers can instantly add it to their shopping cart and pay via WeChat. Additionally, every shop assistant has a mobile payment device, allowing users to pay at anytime, anywhere in the store, without waiting in line.

Changing the perception of “made in China” products

In the past, in China, a single article of clothing that costs 100 RMB could be sold for 1000 RMB in a shop, a shocking markup of 10X. The list is endless, which was why Chinese citizens used to buy in bulk while travelling abroad to bring back to China.

“It has always been difficult for me to understand why consumers have to bear the costs of this inefficiency. This is why Xiaomi has the will and determination to revolutionize the industry’s cost-efficiency. We do this by putting in every bit of effort to create quality products and maximize value to users,” said Lei Jun at the Mi 6X launch event in Wuhan this April, where we promised our users that our hardware business, including smartphones, IoT and lifestyle products, will have an overall net profit margin that will never exceed 5%.

Our offline stores are changing people’s perception of “made in China” products. Some users have said that they can walk into a Xiaomi store, close their eyes and buy anything, because they are confident that our products offer the best quality and price. You can also spot many international faces at our offline stores. Just like Chinese travelers who bring home products made in the US, international customers now bring our amazing products back home.

“Can you imagine tourist groups come all the way to our store as a must-see place on their travel itinerary? They purchase so many things here and eventually buy our big suitcases to put everything in,” Liang said.

Shortly after the flagship Mi Home Store opened, we debuted our first Mi Home Store in the Shenzhen Bao’an International Airport in March. In addition to our bestselling smartphones, it brings a range of travel accessories including suitcases, neck pillows and power banks to travelers.

“We’ve been continuously making innovations in our offline stores for consumption upgrade, and our stores are becoming more commonplace, enabling users to buy better products at lower prices at their convenience,” said Eugene Chan, general manager of Mi Home Stores in South China.

Just as Lei Jun wrote in a recent letter to all Xiaomi employees, “nothing can surpass the feeling of hearing a user say that they can walk into a Mi Home Store, and buy any product with confidence, because they know that our items offer the best quality and price. When I hear this, I know that all our effort and energy has not gone to waste.”

[News] Xiaomi announces next-generation Android One smartphones Mi A2, Mi A2 Lite

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[News] Mi Max 3 makes a splash with 6.9” super-sized screen and 5500mAh huge battery

BEIJING, China, 19 July 2018—Global technology leader Xiaomi released its latest Mi Max today, which is better in every way with a larger screen, a bigger battery, a stronger SoC and a more powerful set of cameras compared to the last generation.

The Mi Max series is highly popular because of its amazing battery, touted to be “as powerful as a power bank”. Mi Max 3 features a 6.9-inch full screen display and a 5500mAh battery n. It is equipped with a 12MP+5MP AI dual camera, an 8MP front camera and the Qualcomm Snapdragon 636 SoC. Mi Max 3 will come in Black, Gold, and Blue, and will be available in China at RMB 1699 and RMB 1999 for the 4GB+64GB and 6GB+128GB versions, respectively.

6.9” super-sized screen offering great one-handed use

The 6.9-inch, 18:9 screen of Mi Max 3 has a 2160 x 1080 FHD+ resolution with a screen-to-body ratio of 85.19%—6.5% higher than Mi Max 2. This means Mi Max 3 offers a larger screen than its predecessor without significantly increasing the body size. The large screen is ideal for GPS navigation, stock trading, and office productivity apps—it’s especially convenient for tasks such as editing documents and spreadsheets.

Mi Max 3 has a metal body with hidden antenna lines for a clean aesthetic. The back panel is tapered naturally towards the four sides, giving the body a slim profile. Thanks to the 18:9 screen aspect ratio, Mi Max 3 can be held in one hand and is very pocketable.

Massive 5500mAh battery that can be used as a power bank

Mi Max 3 has the largest battery among all Xiaomi phones and offers extraordinary battery life. The 5500mAh battery can sustain up to 10 hours of non-stop gaming, 17 hours of local video streaming and 233 hours of music playback. Complementing the massive battery, Mi Max 3 supports Qualcomm’s Quick Charge 3.0 and parallel charging—which means multiple charging streams charge the battery at the same time—for a fast charging speed that also  avoids excessive heat. A 9V/2A 18W charger is shipped with every unit that can refuel the 5500mAh battery from 0 to 71% in just one hour.

With MIUI optimizations such as the Smart Scenes function, Mi Max 3 can learn user habits and automatically activate Sleep Mode at bedtime, which closes background apps and restricts unnecessary Internet connections, greatly improving the power mileage of Mi Max 3.

Moreover, Mi Max 3 can be used as a power bank, with an upgraded output of 5V/1.2A. This makes it almost twice as efficient as the previous generation when giving friends an emergency recharge.

14nm Snapdragon 636 platform provides AI gaming boost

Mi Max 3 is powered by Qualcomm’s Snapdragon 636 platform that is built on 14nm technology. Its four big Qualcomm Kryo 260 cores ensure an excellent gaming experience. Thanks to Xiaomi’s special optimizations for popular games, the platform can smartly detect game scenes and allocate system resources to maximize performance. Mi Max 3 can run popular games such as Arena of Valor and PUBG at high FPS without lag.

Meanwhile, Xiaomi further tweaked MIUI for better gaming with the Mi Max 3’s huge screen, including the detection of unintended screen touches, auto phone answering during gaming, one button hiding of screen notifications, and picture-in-picture display of instant messages.

Flagship-level AI dual camera and a soft Selfie light for front camera

Mi Max 3 is equipped with a flagship-class rear AI dual camera. The 12MP main sensor has 1.4µm large pixels that can capture more light, rendering better details and at the same time reduce noise. It is also powered by Dual PD autofocus technology that has two photodiodes per pixel to calculate the light hitting the sensor—resulting in much faster autofocusing, even in low-light conditions.

Mi Max 3 also sports the AI Scenario function, which can detect 206 scenarios in 25 categories, applying instant retouching on photos for great shots.

Even with a single lens, the front 8MP camera can create a realistic depth-of-field effect thanks to AI bokeh. The camera is coupled with a soft Selfie light for taking better selfies. Mi Max 3 also offers AI Face Unlock for fast unlock.

A new journey begins

The following is Lei Jun’s speech at Xiaomi’s listing ceremony at the Hong Kong Stock Exchange today.


To our distinguished guests, welcome!

At this moment, in this very room, I am excited beyond words!

Eight years ago, I had a crazy idea. I wanted to use “internet thinking” to create mobile phones and enhance the perception of Chinese-made products globally, to let everyone in the world enjoy the benefits of innovative technology. To be honest, almost nobody believed in this crazy idea at the time. Thankfully, when the company opened for business on the first day, we still had 13 people who believed in this dream and came together to drink millet porridge (called “xiaomi” porridge in Chinese). I still don’t know if they really believed it at the time. Today, they’re all here with us, so you can ask them directly.

There are also 175 Xiaomi employees who have come to witness today’s celebration on behalf of Xiaomi’s 19,000 employees. Thank you again to all Xiaomi employees and family members. Together, we have achieved amazing milestones at Xiaomi.

At this critical moment in Sino-US trade relations, the global capital markets are in constant flux. I would like to thank our 100,000+ investors for their recognition and support for Xiaomi, including Li Ka-Shing, Jack Ma, Pony Ma, and many others. Thank you all! Although the macro-economic conditions are far from ideal, we believe a great company can still rise to the challenge and distinguish itself.

I am especially grateful to our Mi Fans worldwide. Eight years ago, we developed MIUI, which was our first product. The first edition only had 100 users, and with the support of these 100 users, we were able to grow step by step, and we now have over 190 million monthly active users. Today, we have invited 6 Mi Fans who have been strong supporters of Xiaomi since 2010, to attend our IPO ceremony in person. In a moment, I would like to invite Mr. Hong Jun on stage as a Mi Fan representative. We work hard to earn the recognition and trust of our Mi Fans, because we couldn’t have succeeded without their support.

We would also like to thank the Hong Kong Stock Exchange and the Hong Kong Securities Regulatory Commission. We are an internet company, and from day one we have set up a weighted voting rights structure with dual-class shares. Without the innovation of the Hong Kong capital markets, it would be difficult for us to have a chance to list publicly in Hong Kong. I believe that in the future, there will be more high-quality internet companies coming to Hong Kong.

From day one, innovation has been an integral part of Xiaomi’s DNA. However, true innovation has never been easy to come by. Every innovation requires huge investments of effort, as well as overcoming countless setbacks, misunderstandings and criticisms. The more we understand this point, the more we count our blessings. We are grateful for everyone’s understanding, trust, encouragement, and support!

We believe that the best way to express our gratitude is to continue going the extra mile. We will relentlessly build amazing products to demonstrate our sincerity to Mi Fans around the world. We will continue to improve our company, to demonstrate our sincerity to our employees and investors. Our stock will begin trading shortly, and this will be a brand new start for Xiaomi.

Thank you to everyone once again! Thank you!

Tomorrow, let us witness a great milestone together!

To all Xiaomi employees:

Tomorrow will be a historic day. After 8 years of hard work, we will list on the Main Board of the Hong Kong Stock Exchange.

Since its establishment, Xiaomi’s journey has been a miracle underpinned by courage and trust. Looking back, I can vividly recall the past eight years of trials and tribulations. We founded Xiaomi in a small office in Zhongguancun in Beijing on April 6, 2010. I can still remember that there were only 13 employees at the time. The team included Bin Lin, Ali, KK and me as four cofounders, in addition to nine other members of the original founding team, including Fan Dian, Liu Xinyu, Wang Haizhou, Li Ming, Qu Heng, Qin Zhifan, Li Weixing, Sun Peng and Guan Yingzhi, who are all still active in important roles at Xiaomi today. On that first day, we drank a bowl of millet porridge (called xiaomi porridge in Mandarin) and went straight to work. No one expected that this unremarkable, small company would go on to have such an epic and exciting entrepreneurial journey.

We have relentlessly moved forward, undeterred by the challenges involved in entering the smartphone industry, arguably one of the most competitive industries in the world, especially for a young start up. When we started, Apple and Samsung were colossal companies on the global stage, while Huawei and Lenovo had a big lead in the China market. In contrast, Xiaomi was a small company with only 10-20 employees with no hardware industry experience. We depended entirely on our courage and innovation to beat all expectations to reach No. 1 in China within three years. Thereafter, it only took us 3.5 years to become No. 1 in India.

In the past eight years, we have experienced countless highs and lows, and have consistently proved that we are an unyielding and indomitable team. We charge forward relentlessly, never giving up, constantly creating miracles.

In these eight years alone, China’s inferior-quality copycat phones have been completely eliminated, in large part due to Xiaomi’s contributions. The quality of China’s smartphones and smart hardware is constantly improving, while prices continue to lower. Chinese companies are expanding rapidly across the world, with an increased emphasis on design and user experience, winning over hearts and minds of consumers. The rapid spread of mobile internet applications has deeply penetrated our daily lives. Xiaomi has also become the world’s fourth-largest smartphone manufacturer, and has changed more than 100 industries through our ecosystem of consumer IoT and lifestyle products. Xiaomi has comprehensively improved business efficiency, entering 74 countries and regions worldwide, and built the world’s largest consumer IoT platform. In addition to phones, more than 10 of our other product lines have also become No. 1 in China, including Mi TVs, Mi Bands, Mi Power Banks, electric scooters, and more. In each category, we have continuously validated the advanced nature of Xiaomi’s model.

The numbers speak for themselves. In 2017, we achieved annual revenues of 114.6 billion RMB, with 67.5% year-over-year growth. It only took us 7 years to cross this major milestone of 100 billion RMB. In Q1 2018, we achieved over 85.7% year-over-year growth, with our e-commerce and new retail platforms accounting for 63.7% of revenue. Last year, our internet services accounted for 8.6% of revenue, reaching an astonishing number of 9.9 billion RMB, while our Q1 2018 internet service revenue increased to 9.4% of revenue. This fully validates our ability to monetize internet services, proving that we can convert the traffic generated by our hardware and e-commerce channels into revenue and profit.

Tomorrow, Xiaomi will become a public company. At this historic moment, together with all my colleagues, we are excited beyond words.

  1. First, given the recent fluctuations of the capital market, the Xiaomi’s IPO is itself a great success.

The IPO price of Xiaomi is 17 HKD, with a valuation of 54.3 billion USD, which has already become one of the top three IPOs in the history of global technology stocks. Moreover, this is the first example of a weighted voting rights structure with dual-class shares in the Hong Kong capital markets. This success belongs to all Xiaomi employees and shareholders!

After eight years of hard work, all Xiaomi entrepreneurs will soon enjoy the fruits of our labors. As of today, we have more than 7,000 employees holding stocks or options, and after the IPO, we will soon see the response from the capital markets.

This huge success also belongs to the investors who trusted and supported Xiaomi along the way. Our earliest VC investment, which was 5 million USD at the time, has now earned a return of over 866 times!

I believe that Xiaomi’s story will inspire and encourage even more entrepreneurs. When people evaluate Xiaomi 100 years from now, I hope that their perception is that the most important value from Xiaomi is not how many devices we sell, or how much profit we make. Rather, I hope they see our value in changing people’s lives and exploring new ways of doing business, including being friends with our users, and making sure that our business goals are fully aligned with those of our users. We have proved that we can be successful if we have the courage to relentlessly innovate, diligently persevere, and be generous and steadfast in our values.

2.Second, our IPO also comes with huge challenges and heavy responsibilities.

At this critical moment in Sino-US trade relations, the global capital markets are continuously changing. We still have more than 100,000 investors who have actively participated in the purchase of Xiaomi stock, including Li Ka-shing, Jack Ma, Pony Ma, and other industry leaders. This is a validation of the trust they have in Xiaomi’s management team and employees. We can only repay this trust if we continue to relentlessly forge ahead.

In the future, we will always insist on being friends with our users, and relentlessly focus on building amazing products with honest prices, always placing the highest standards on both innovation and quality. Innovation determines how high we can fly, and quality determines how far we can go, and will always be our lifeline. We are fully committed to building a world-class and respected Chinese brand around the globe.

  1. Third, the listing is only a new beginning in Xiaomi’s journey.

The world will ultimately reward people who are diligent and generous. Tomorrow, Xiaomi will be a public company, but this is just a new beginning in our journey, and a public listing has never been our ultimate goal. We work tirelessly not because we want to become a public company. Instead, we have become a public company because it allows us to strive more to achieve our mission. A successful listing is only the first chapter of Xiaomi’s story, and the second chapter will be even more splendid and dazzling.

Our management team has gone through multiple rounds of discussions, and we believe we still have nearly limitless room for growth in the future. First, our smartphone business ranks fourth in the world, and the smartphone market is still an enormous opportunity. We must strive to ensure sustained high-speed growth and enter the top three in the world as soon as possible. Second, we will systematically expand our product categories, as there are still many market categories with over 100 billion RMB in value waiting to be unlocked by Xiaomi. Third, the vast potential of our global markets is promising beyond measure. In Q1 2018, our global business accounted for 36% of total revenue. We must further promote the globalization of our business, and make sure that global revenues surpass 50% of total revenue as soon as possible. By focusing on these 3 strategies, we can ensure Xiaomi’s future growth potential.

Great companies are born during great times, and new companies arise during times of great change. Today, China has entered a golden era for entrepreneurs, and has created a group of leading global companies. As a new breed of internet services company, Xiaomi is quite fortunate to be able to thrive in this environment and create a rarely seen combination of e-commerce, hardware and internet services. We have big ambitions for the future, and are excited to allow everyone to enjoy a better life through innovative technology.

At this moment, I am excited beyond words. A phrase from one of our creative campaigns from a few years ago keeps resonating in my mind.

“Our name is ‘youth.’ As we pursue our dreams, we keep moving forward fearlessly. We explore, we change, and we strive, so the world can see us for who we are. Our time is now!”

I love Xiaomi, and I’m proud of Xiaomi!

I also love our Xiaomi employees, and I’m proud of all of you!

Tomorrow, let us witness this great milestone together!

Lei Jun

July 8, 2018

Hong Kong

[News] Xiaomi Corporation Global Offering Enjoys Strong Response

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[News] Xiaomi launches Mi Laptop Air 13,3” in Spain

Ultra performance in an ultra-light package, available on 27 June at 899€

MADRID, Spain, 27 June 2018 – Global technology leader Xiaomi is excited to announce the launch of their latest Mi Laptop Air 13,3” today in Spain. Compact yet powerful, Xiaomi’s Mi Notebook Air 13,3” is one of the slimmest and lightest ultraportables with a dedicated graphics card and expandable SSD hard drive, which solves most traditional ultraportables’ pain points.

Clean and sleek

Featuring a full metal body in dark grey, the Mi Laptop Air 13,3” has a minimalistic design with a thickness of only 14.8mm and a weight of 1.3kg. With no visible logo on the external chassis, Mi Laptop Air has a minimalistic design – also making it the perfect palette for users who love to customize. The 13,3 inch Gorilla-glass laminated HD screen has very thin bezels (5.59mm), which further adds to its premium look and feel. Its full size backlit keyboard comes with black keycaps, which makes it easily readable in low-light environment.

Superb performance

Aside from having a sleek and ultra-light design, this laptop is remarkably powerful. Packed with the latest 8th generation Intel Kaby Lake Refresh Core i5-8250U CPU chip, a quad-core 3.4GHz (max) processor, as well as 8GB DRR4 RAM, Mi Laptop Air 13,3″ offers a smooth operating experience even for heavy tasks such as photo editing and video rendering. Mi Laptop Air 13,3” also has a dedicated graphics card – NVIDIA MX150 GPU with 2GB GDDR5 video memory, rarely seen in this category of thin-and-light laptops. This dedicated graphics card, along with a great cooling system, which consists of ultra-thin metallic fan blades and large copper heat dissipation pipe, lets users enjoy the latest games.

Mi Laptop Air 13,3” comes with a large 256GB PCle SSD. PCle SSDs are up to three times faster than normal SATA drive widely used in laptops. There is also an expandable SSD slot for those who needs extra storage.

Smooth touchpad and quick unlock

Pre-installed with Windows 10 Home, Mi Laptop Air 13,3” uses a large high Windows precision touchpad (110 x 67mm); its uni-body glassy surface allows smooth and precise cursor control and supports multi-touch gestures such as scrolling, zooming and switching between programs. On the touchpad’s top right corner is the integrated fingerprint scanner which allows quick unlock of the laptop.

Amazing audio

Mi Laptop 13,3” incorporates two custom speakers developed by the professional Austrian manufacturer AKG that runs at 2Wx2. Its excellent sound quality is also enhanced by the Dolby Audio Premium Surround Sound technology, that supports computer and headphone surround sound effects with high-fidelity 24kHz and 48kHz audio playback.

Fast charge

With a 40Wh battery, the Mi Laptop 13,3” battery lasts up to 9.5 hours* on a single charge. With support for 1C fast charge, the Mi Laptop Air 13,3” will charge to 50% in just 30 mins.

Mi Laptop Air 13,3” will be available for sale on 27 June at 899€ at Authorized Mi Stores. Mi.com and PcComponentes will follow suit a later date.

*Battery life varies upon actual usage

Download images here: Mi Laptop Air 13,3”

For additional information about Xiaomi, visit: http://blog.mi.com/en/. For more information about the products available in Spain, visit http://www.mi.com/es.

[News] Xiaomi Corporation Announces Proposed Listing on the Main Board of The Stock Exchange of Hong Kong

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[News] Xiaomi introduces 12nm-SoC based Redmi 6/6A starting at RMB 599

BEIJING, China, 12 June 2018—Global technology leader Xiaomi announced the incredibly accessible Redmi 6 and Redmi 6A today in China, starting at an amazing price of RMB 599. Redmi 6 features the latest MediaTek Helio P22 chipset, based on a 12nm process for a great balance between power and battery performance, as well as a 12MP + 5MP dual camera for beautiful photos.

Sub-RMB 1,000 smartphone with SoC based on 12nm process

Redmi 6 sports the latest MediaTek Helio P22 SoC. Its octa-core CPU is built on 12nm process and consumes about 48% less power than comparable 28nm chipsets. The CPU also features ARM’s big.LITTLE architecture that automatically switches between performance and power-efficient cores depending on tasks, so as to achieve balanced performance and power consumption.

See more with the 5.45-inch 18:9 display

Redmi 6 has a 5.45-inch 18:9 display with a screen-to-body ratio of 80.5%. Its polycarbonate back panel has a brushed metal surface, and is symmetrically curved and gently tapered toward the edges so it feels great in the hand.

1.25µm-pixel sensor for beautiful photos day and night

Redmi 6 has a 12MP + 5MP dual camera setup. The main sensor has 1.25µm large pixels—the largest among popular smartphones in this price range. Larger pixels take in more light than smaller ones, a huge advantage for improving photo quality and reducing noise, especially in low-light conditions. It also uses phase-detection autofocus to improve focusing speed so users won’t miss capturing important moments. The 5MP front camera of Redmi 6 is supported by Xiaomi’s AI Portrait mode, which renders a realistic bokeh effect with a single lens.Xiao Ai voice assistant makes your life smarter

Redmi 6 offers many AI-enabled functions. When you pick up the phone, the screen will automatically wake and you can unlock the phone with AI Face Unlock. By integrating with the phone’s camera, Xiaomi’s proprietary Xiao Ai voice assistant can recognize plants, vehicles, living environments, as well as items  for price comparison. For certain scenarios Xiao Ai can translate English, French, Japanese, Korean, German, Spanish and Hindi into Chinese. Xiao Ai can also detect SMS messages sent by fake mobile base stations set up by scammers, protecting users against possible attacks.RMB 599 Redmi 6A offers great value

Redmi 6A adopts the same body and screen as Redmi 6, as well as all AI functions. It sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Redmi 6A’s 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode. MIUI has also been optimized for Redmi 6A, reducing system apps’ memory usage by nearly 30%.

Redmi 6 comes in two versions: 3GB + 32GB for RMB 799 and 4GB + 64GB for RMB 999. Redmi 6A is priced at RMB 599 for 2GB + 16GB. They will be available in China on Xiaomi’s online and offline stores starting 15 June.

Xiaomi makes great strides with Mi Band 3

It’s been two years since one of our best-selling products, Mi Band 2, entered the smart fitness band market. Since its launch, our Mi Band 2 has ranked among the top three wearable devices in the world with more than 15.7 million units sold in 2017, according to a report from IDC.

Last week its highly anticipated successor, Mi Band 3, was unveiled during our annual launch event. While still offering comprehensive monitoring functions at an attractive price, Mi Band 3 is packed with new and exciting features. So how does it differ from the previous model? Let’s start with its design and appearance.

Mi Band 3 (left) vs Mi Band 2 (right)

Sporty Yet Elegant

Like its predecessors, Mi Band 3 sports a minimalist design. Featuring an elegantly rounded 0.78-inch unibody display panel with an embedded button and glossy finish. Mi Band 2 however, sports a flat design with a smaller 0.42-inch screen and an aluminum-finish physical button located below the display. Mi Band 3’s elastomer wristband is made with hypoallergenic materials which feel soft and comfortable to the skin. Its inner lining where the main body is mounted to the band has been redesigned, wrapping around the body more tightly to secure it from falling out of the wristband.

Displaying text message content from the phone

Improved Display and Alerts

Mi Band 3 uses a 0.78-inch OLED display which offers 128×80 resolution with up to 193 PPI pixel density, much larger than Mi Band 2’s 0.42-inch screen. This allows Mi Band 3 to display more information than ever before. In fact, its touchscreen display can feature alerts and notifications from your phone with up to 26 Chinese characters on one screen. Mi Band 3 even supports syncing alerts from other apps installed on your phone. Its built-in alert function works independently, meaning you’ll never miss an alert even if your phone is turned off.

One touch to mute/hang up phone calls

Mi Band 3 has a lot more to offer when it comes to displaying content on your wrist. With just a few swipes on the touchscreen, you can check up to three days of weather forecast, start or stop a stopwatch, mute or hang up unwanted calls, and even find your lost phone – very handy if you’re always forgetting where you put it!

Can submerge up to 50m deep in waters

Real-time Sports Data and 5 ATM Water Resistance

Much like Mi Band 2, Mi Band 3 has all the basic fitness functions, including counting steps, monitoring runs, measuring heart-rate and recording sleep patterns. Adding on to these, Mi Band 3 now provides real-time sport data. A dedicated sport interface is activated when you begin a workout on the Mi Fit app, allowing you to view your real-time workout stats by simply glancing at the touchscreen display. For even better fitness results, you can set exercise targets and Mi Band 3 will notify you once you have reached your goal. The updated pedometer algorithm yields even more accurate readings than ever before.

Likely the most highly anticipated feature of Mi Band 3 is its 5 ATM water resistance, a huge upgrade from the previous IP67 water resistance (splash or shower-proof). Now, users can swim with their Mi Band 3 up to a depth of 50m. Great news for swimmers and surfers!

 Key Specs Comparison Chart

Mi Band 3 Mi Band 2
Sensor Size 17.9 x 46.9 x 12mm 15.7 x 40.3 x 10.5mm
Display Size 0.78-inch OLED

touchscreen display

0.42-inch OLED display
Display Resolution 128 x 80 72 x 40
Sensors Tri-axial accelerometer,

PPG heart rate sensor

Tri-axial accelerometer,

PPG heart rate sensor

Water Resistance 5ATM (up to 50m) IP67 (splash resistance)
Battery Capacity 110mAh 70mAh
Input Current 45mA (typ) 65mA (max) 250mA max
Standby Time* 20 days 20 days
Band Material Thermoplastic elastomer, aluminum alloy Thermoplastic elastomer, aluminum alloy
Compatibility Bluetooth 4.2 BLE Bluetooth 4.0 BLE
Phone Unlock Yes, supports any device

running Android 5.0 and above with Bluetooth 4.0, or any device with Smart Lock

Yes, supports any device running Android 5.0 and above with Bluetooth 4.0
Price RMB 169 RMB 149

*Actual usage may vary depending on environment, frequency of use, and other factors.

NFC version for easy payment, available later

With its large OLED touchscreen, improved display and notifications, 50m water resistance, highly customizable interface and more, Mi Band 3 offers an extensive range of functions at the honest price of RMB 169. An NFC version of the band will be available in China at a later date, allowing for easy wireless payment.

With this latest addition to the Mi Band series, Xiaomi believes Mi Band 3 will continue to remain one of the most popular smart wearables in the world.