Tomorrow, let us witness a great milestone together!

To all Xiaomi employees:

Tomorrow will be a historic day. After 8 years of hard work, we will list on the Main Board of the Hong Kong Stock Exchange.

Since its establishment, Xiaomi’s journey has been a miracle underpinned by courage and trust. Looking back, I can vividly recall the past eight years of trials and tribulations. We founded Xiaomi in a small office in Zhongguancun in Beijing on April 6, 2010. I can still remember that there were only 13 employees at the time. The team included Bin Lin, Ali, KK and me as four cofounders, in addition to nine other members of the original founding team, including Fan Dian, Liu Xinyu, Wang Haizhou, Li Ming, Qu Heng, Qin Zhifan, Li Weixing, Sun Peng and Guan Yingzhi, who are all still active in important roles at Xiaomi today. On that first day, we drank a bowl of millet porridge (called xiaomi porridge in Mandarin) and went straight to work. No one expected that this unremarkable, small company would go on to have such an epic and exciting entrepreneurial journey.

We have relentlessly moved forward, undeterred by the challenges involved in entering the smartphone industry, arguably one of the most competitive industries in the world, especially for a young start up. When we started, Apple and Samsung were colossal companies on the global stage, while Huawei and Lenovo had a big lead in the China market. In contrast, Xiaomi was a small company with only 10-20 employees with no hardware industry experience. We depended entirely on our courage and innovation to beat all expectations to reach No. 1 in China within three years. Thereafter, it only took us 3.5 years to become No. 1 in India.

In the past eight years, we have experienced countless highs and lows, and have consistently proved that we are an unyielding and indomitable team. We charge forward relentlessly, never giving up, constantly creating miracles.

In these eight years alone, China’s inferior-quality copycat phones have been completely eliminated, in large part due to Xiaomi’s contributions. The quality of China’s smartphones and smart hardware is constantly improving, while prices continue to lower. Chinese companies are expanding rapidly across the world, with an increased emphasis on design and user experience, winning over hearts and minds of consumers. The rapid spread of mobile internet applications has deeply penetrated our daily lives. Xiaomi has also become the world’s fourth-largest smartphone manufacturer, and has changed more than 100 industries through our ecosystem of consumer IoT and lifestyle products. Xiaomi has comprehensively improved business efficiency, entering 74 countries and regions worldwide, and built the world’s largest consumer IoT platform. In addition to phones, more than 10 of our other product lines have also become No. 1 in China, including Mi TVs, Mi Bands, Mi Power Banks, electric scooters, and more. In each category, we have continuously validated the advanced nature of Xiaomi’s model.

The numbers speak for themselves. In 2017, we achieved annual revenues of 114.6 billion RMB, with 67.5% year-over-year growth. It only took us 7 years to cross this major milestone of 100 billion RMB. In Q1 2018, we achieved over 85.7% year-over-year growth, with our e-commerce and new retail platforms accounting for 63.7% of revenue. Last year, our internet services accounted for 8.6% of revenue, reaching an astonishing number of 9.9 billion RMB, while our Q1 2018 internet service revenue increased to 9.4% of revenue. This fully validates our ability to monetize internet services, proving that we can convert the traffic generated by our hardware and e-commerce channels into revenue and profit.

Tomorrow, Xiaomi will become a public company. At this historic moment, together with all my colleagues, we are excited beyond words.

  1. First, given the recent fluctuations of the capital market, the Xiaomi’s IPO is itself a great success.

The IPO price of Xiaomi is 17 HKD, with a valuation of 54.3 billion USD, which has already become one of the top three IPOs in the history of global technology stocks. Moreover, this is the first example of a weighted voting rights structure with dual-class shares in the Hong Kong capital markets. This success belongs to all Xiaomi employees and shareholders!

After eight years of hard work, all Xiaomi entrepreneurs will soon enjoy the fruits of our labors. As of today, we have more than 7,000 employees holding stocks or options, and after the IPO, we will soon see the response from the capital markets.

This huge success also belongs to the investors who trusted and supported Xiaomi along the way. Our earliest VC investment, which was 5 million USD at the time, has now earned a return of over 866 times!

I believe that Xiaomi’s story will inspire and encourage even more entrepreneurs. When people evaluate Xiaomi 100 years from now, I hope that their perception is that the most important value from Xiaomi is not how many devices we sell, or how much profit we make. Rather, I hope they see our value in changing people’s lives and exploring new ways of doing business, including being friends with our users, and making sure that our business goals are fully aligned with those of our users. We have proved that we can be successful if we have the courage to relentlessly innovate, diligently persevere, and be generous and steadfast in our values.

2.Second, our IPO also comes with huge challenges and heavy responsibilities.

At this critical moment in Sino-US trade relations, the global capital markets are continuously changing. We still have more than 100,000 investors who have actively participated in the purchase of Xiaomi stock, including Li Ka-shing, Jack Ma, Pony Ma, and other industry leaders. This is a validation of the trust they have in Xiaomi’s management team and employees. We can only repay this trust if we continue to relentlessly forge ahead.

In the future, we will always insist on being friends with our users, and relentlessly focus on building amazing products with honest prices, always placing the highest standards on both innovation and quality. Innovation determines how high we can fly, and quality determines how far we can go, and will always be our lifeline. We are fully committed to building a world-class and respected Chinese brand around the globe.

  1. Third, the listing is only a new beginning in Xiaomi’s journey.

The world will ultimately reward people who are diligent and generous. Tomorrow, Xiaomi will be a public company, but this is just a new beginning in our journey, and a public listing has never been our ultimate goal. We work tirelessly not because we want to become a public company. Instead, we have become a public company because it allows us to strive more to achieve our mission. A successful listing is only the first chapter of Xiaomi’s story, and the second chapter will be even more splendid and dazzling.

Our management team has gone through multiple rounds of discussions, and we believe we still have nearly limitless room for growth in the future. First, our smartphone business ranks fourth in the world, and the smartphone market is still an enormous opportunity. We must strive to ensure sustained high-speed growth and enter the top three in the world as soon as possible. Second, we will systematically expand our product categories, as there are still many market categories with over 100 billion RMB in value waiting to be unlocked by Xiaomi. Third, the vast potential of our global markets is promising beyond measure. In Q1 2018, our global business accounted for 36% of total revenue. We must further promote the globalization of our business, and make sure that global revenues surpass 50% of total revenue as soon as possible. By focusing on these 3 strategies, we can ensure Xiaomi’s future growth potential.

Great companies are born during great times, and new companies arise during times of great change. Today, China has entered a golden era for entrepreneurs, and has created a group of leading global companies. As a new breed of internet services company, Xiaomi is quite fortunate to be able to thrive in this environment and create a rarely seen combination of e-commerce, hardware and internet services. We have big ambitions for the future, and are excited to allow everyone to enjoy a better life through innovative technology.

At this moment, I am excited beyond words. A phrase from one of our creative campaigns from a few years ago keeps resonating in my mind.

“Our name is ‘youth.’ As we pursue our dreams, we keep moving forward fearlessly. We explore, we change, and we strive, so the world can see us for who we are. Our time is now!”

I love Xiaomi, and I’m proud of Xiaomi!

I also love our Xiaomi employees, and I’m proud of all of you!

Tomorrow, let us witness this great milestone together!

Lei Jun

July 8, 2018

Hong Kong

[News] Xiaomi Corporation Global Offering Enjoys Strong Response

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[News] Xiaomi launches Mi Laptop Air 13,3” in Spain

Ultra performance in an ultra-light package, available on 27 June at 899€

MADRID, Spain, 27 June 2018 – Global technology leader Xiaomi is excited to announce the launch of their latest Mi Laptop Air 13,3” today in Spain. Compact yet powerful, Xiaomi’s Mi Notebook Air 13,3” is one of the slimmest and lightest ultraportables with a dedicated graphics card and expandable SSD hard drive, which solves most traditional ultraportables’ pain points.

Clean and sleek

Featuring a full metal body in dark grey, the Mi Laptop Air 13,3” has a minimalistic design with a thickness of only 14.8mm and a weight of 1.3kg. With no visible logo on the external chassis, Mi Laptop Air has a minimalistic design – also making it the perfect palette for users who love to customize. The 13,3 inch Gorilla-glass laminated HD screen has very thin bezels (5.59mm), which further adds to its premium look and feel. Its full size backlit keyboard comes with black keycaps, which makes it easily readable in low-light environment.

Superb performance

Aside from having a sleek and ultra-light design, this laptop is remarkably powerful. Packed with the latest 8th generation Intel Kaby Lake Refresh Core i5-8250U CPU chip, a quad-core 3.4GHz (max) processor, as well as 8GB DRR4 RAM, Mi Laptop Air 13,3″ offers a smooth operating experience even for heavy tasks such as photo editing and video rendering. Mi Laptop Air 13,3” also has a dedicated graphics card – NVIDIA MX150 GPU with 2GB GDDR5 video memory, rarely seen in this category of thin-and-light laptops. This dedicated graphics card, along with a great cooling system, which consists of ultra-thin metallic fan blades and large copper heat dissipation pipe, lets users enjoy the latest games.

Mi Laptop Air 13,3” comes with a large 256GB PCle SSD. PCle SSDs are up to three times faster than normal SATA drive widely used in laptops. There is also an expandable SSD slot for those who needs extra storage.

Smooth touchpad and quick unlock

Pre-installed with Windows 10 Home, Mi Laptop Air 13,3” uses a large high Windows precision touchpad (110 x 67mm); its uni-body glassy surface allows smooth and precise cursor control and supports multi-touch gestures such as scrolling, zooming and switching between programs. On the touchpad’s top right corner is the integrated fingerprint scanner which allows quick unlock of the laptop.

Amazing audio

Mi Laptop 13,3” incorporates two custom speakers developed by the professional Austrian manufacturer AKG that runs at 2Wx2. Its excellent sound quality is also enhanced by the Dolby Audio Premium Surround Sound technology, that supports computer and headphone surround sound effects with high-fidelity 24kHz and 48kHz audio playback.

Fast charge

With a 40Wh battery, the Mi Laptop 13,3” battery lasts up to 9.5 hours* on a single charge. With support for 1C fast charge, the Mi Laptop Air 13,3” will charge to 50% in just 30 mins.

Mi Laptop Air 13,3” will be available for sale on 27 June at 899€ at Authorized Mi Stores. Mi.com and PcComponentes will follow suit a later date.

*Battery life varies upon actual usage

Download images here: Mi Laptop Air 13,3”

For additional information about Xiaomi, visit: http://blog.mi.com/en/. For more information about the products available in Spain, visit http://www.mi.com/es.

[News] Xiaomi Corporation Announces Proposed Listing on the Main Board of The Stock Exchange of Hong Kong

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[News] Xiaomi introduces 12nm-SoC based Redmi 6/6A starting at RMB 599

BEIJING, China, 12 June 2018—Global technology leader Xiaomi announced the incredibly accessible Redmi 6 and Redmi 6A today in China, starting at an amazing price of RMB 599. Redmi 6 features the latest MediaTek Helio P22 chipset, based on a 12nm process for a great balance between power and battery performance, as well as a 12MP + 5MP dual camera for beautiful photos.

Sub-RMB 1,000 smartphone with SoC based on 12nm process

Redmi 6 sports the latest MediaTek Helio P22 SoC. Its octa-core CPU is built on 12nm process and consumes about 48% less power than comparable 28nm chipsets. The CPU also features ARM’s big.LITTLE architecture that automatically switches between performance and power-efficient cores depending on tasks, so as to achieve balanced performance and power consumption.

See more with the 5.45-inch 18:9 display

Redmi 6 has a 5.45-inch 18:9 display with a screen-to-body ratio of 80.5%. Its polycarbonate back panel has a brushed metal surface, and is symmetrically curved and gently tapered toward the edges so it feels great in the hand.

1.25µm-pixel sensor for beautiful photos day and night

Redmi 6 has a 12MP + 5MP dual camera setup. The main sensor has 1.25µm large pixels—the largest among popular smartphones in this price range. Larger pixels take in more light than smaller ones, a huge advantage for improving photo quality and reducing noise, especially in low-light conditions. It also uses phase-detection autofocus to improve focusing speed so users won’t miss capturing important moments. The 5MP front camera of Redmi 6 is supported by Xiaomi’s AI Portrait mode, which renders a realistic bokeh effect with a single lens.Xiao Ai voice assistant makes your life smarter

Redmi 6 offers many AI-enabled functions. When you pick up the phone, the screen will automatically wake and you can unlock the phone with AI Face Unlock. By integrating with the phone’s camera, Xiaomi’s proprietary Xiao Ai voice assistant can recognize plants, vehicles, living environments, as well as items  for price comparison. For certain scenarios Xiao Ai can translate English, French, Japanese, Korean, German, Spanish and Hindi into Chinese. Xiao Ai can also detect SMS messages sent by fake mobile base stations set up by scammers, protecting users against possible attacks.RMB 599 Redmi 6A offers great value

Redmi 6A adopts the same body and screen as Redmi 6, as well as all AI functions. It sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Redmi 6A’s 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode. MIUI has also been optimized for Redmi 6A, reducing system apps’ memory usage by nearly 30%.

Redmi 6 comes in two versions: 3GB + 32GB for RMB 799 and 4GB + 64GB for RMB 999. Redmi 6A is priced at RMB 599 for 2GB + 16GB. They will be available in China on Xiaomi’s online and offline stores starting 15 June.

Xiaomi makes great strides with Mi Band 3

It’s been two years since one of our best-selling products, Mi Band 2, entered the smart fitness band market. Since its launch, our Mi Band 2 has ranked among the top three wearable devices in the world with more than 15.7 million units sold in 2017, according to a report from IDC.

Last week its highly anticipated successor, Mi Band 3, was unveiled during our annual launch event. While still offering comprehensive monitoring functions at an attractive price, Mi Band 3 is packed with new and exciting features. So how does it differ from the previous model? Let’s start with its design and appearance.

Mi Band 3 (left) vs Mi Band 2 (right)

Sporty Yet Elegant

Like its predecessors, Mi Band 3 sports a minimalist design. Featuring an elegantly rounded 0.78-inch unibody display panel with an embedded button and glossy finish. Mi Band 2 however, sports a flat design with a smaller 0.42-inch screen and an aluminum-finish physical button located below the display. Mi Band 3’s elastomer wristband is made with hypoallergenic materials which feel soft and comfortable to the skin. Its inner lining where the main body is mounted to the band has been redesigned, wrapping around the body more tightly to secure it from falling out of the wristband.

Displaying text message content from the phone

Improved Display and Alerts

Mi Band 3 uses a 0.78-inch OLED display which offers 128×80 resolution with up to 193 PPI pixel density, much larger than Mi Band 2’s 0.42-inch screen. This allows Mi Band 3 to display more information than ever before. In fact, its touchscreen display can feature alerts and notifications from your phone with up to 26 Chinese characters on one screen. Mi Band 3 even supports syncing alerts from other apps installed on your phone. Its built-in alert function works independently, meaning you’ll never miss an alert even if your phone is turned off.

One touch to mute/hang up phone calls

Mi Band 3 has a lot more to offer when it comes to displaying content on your wrist. With just a few swipes on the touchscreen, you can check up to three days of weather forecast, start or stop a stopwatch, mute or hang up unwanted calls, and even find your lost phone – very handy if you’re always forgetting where you put it!

Can submerge up to 50m deep in waters

Real-time Sports Data and 5 ATM Water Resistance

Much like Mi Band 2, Mi Band 3 has all the basic fitness functions, including counting steps, monitoring runs, measuring heart-rate and recording sleep patterns. Adding on to these, Mi Band 3 now provides real-time sport data. A dedicated sport interface is activated when you begin a workout on the Mi Fit app, allowing you to view your real-time workout stats by simply glancing at the touchscreen display. For even better fitness results, you can set exercise targets and Mi Band 3 will notify you once you have reached your goal. The updated pedometer algorithm yields even more accurate readings than ever before.

Likely the most highly anticipated feature of Mi Band 3 is its 5 ATM water resistance, a huge upgrade from the previous IP67 water resistance (splash or shower-proof). Now, users can swim with their Mi Band 3 up to a depth of 50m. Great news for swimmers and surfers!

 Key Specs Comparison Chart

Mi Band 3 Mi Band 2
Sensor Size 17.9 x 46.9 x 12mm 15.7 x 40.3 x 10.5mm
Display Size 0.78-inch OLED

touchscreen display

0.42-inch OLED display
Display Resolution 128 x 80 72 x 40
Sensors Tri-axial accelerometer,

PPG heart rate sensor

Tri-axial accelerometer,

PPG heart rate sensor

Water Resistance 5ATM (up to 50m) IP67 (splash resistance)
Battery Capacity 110mAh 70mAh
Input Current 45mA (typ) 65mA (max) 250mA max
Standby Time* 20 days 20 days
Band Material Thermoplastic elastomer, aluminum alloy Thermoplastic elastomer, aluminum alloy
Compatibility Bluetooth 4.2 BLE Bluetooth 4.0 BLE
Phone Unlock Yes, supports any device

running Android 5.0 and above with Bluetooth 4.0, or any device with Smart Lock

Yes, supports any device running Android 5.0 and above with Bluetooth 4.0
Price RMB 169 RMB 149

*Actual usage may vary depending on environment, frequency of use, and other factors.

NFC version for easy payment, available later

With its large OLED touchscreen, improved display and notifications, 50m water resistance, highly customizable interface and more, Mi Band 3 offers an extensive range of functions at the honest price of RMB 169. An NFC version of the band will be available in China at a later date, allowing for easy wireless payment.

With this latest addition to the Mi Band series, Xiaomi believes Mi Band 3 will continue to remain one of the most popular smart wearables in the world.

[News] Xiaomi launches Redmi Y2 and MIUI 10 in India

Redmi Y2 boasts a 16MP selfie camera powered by Xiaomi’s latest AI Beautify

MIUI 10 launches globally in India, designed for an immersive full screen display experience 

NEW DELHI, India, 7 June, 2018 — Xiaomi, India’s number 1 smartphone brand, today announced Redmi Y2 in India, a new iteration of the Y series that is designed for the young at heart with its exceptional selfie experience. It also announced MIUI 10, the latest update to its operating software which is built for a more immersive full screen experience.

Touted as the best Redmi phone for selfies, Redmi Y2 sports an AI-powered 16MP front camera powered by pixel binning technique and Xiaomi’s own AI Beautify features. With a starting price of ₹9,999, Redmi Y2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm® Snapdragon™ 625 platform.

“I believe the key reason for the growth which Xiaomi has witnessed is our belief of building innovative products keeping the customer at the heart of everything. Last year, we saw a need for a device which could relate to the young at heart, and were looking for a device for self-projection. Redmi Y1 was the answer to that gap in the market. In a short span of 6 months, Redmi Y1 became the bestselling selfie phone in the country. It was found that 57% of the user base of the Redmi Y series was under the age of 24, the highest any Xiaomi device has witnessed – which is a proof point of the success of our Y series,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

The best Redmi for selfies

The 16MP front camera on Redmi Y2 is able to capture fine details in daylight and produces high-resolution images. In low-light conditions, the sensor uses pixel binning technique to combine information from four pixels and create one large 2.0µm pixel. This greatly improves the resulting picture quality, producing clearer and brighter photos in low light with less noise. Another addition to its low-light repertoire is the Selfie-light, which produces a 4500K colour temperature making it easier to take selfies in low-light conditions.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Selfie-light on Redmi Y2 mimics natural light, allowing catchlights in the eyes to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night 

Redmi Y2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify. AI Beautify 4.0 is designed keeping in mind specific needs of users in India, and can detect elements such as makeup, beards, nose rings, etc. and keep them intact (besides popular selfie facial expressions). 

 

5.99” full screen with great ergonomics 

Redmi Y2 comes with a 5.99-inch 18:9 full screen display that allows users a large-screen experience while being ergonomic at the same time. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving a great handfeel.

Redmi Y2 is powered by the octa-core Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm FinFET architecture for balanced performance and power consumption.

Face unlock out of the box, and more

Redmi Y2 features face unlock out of the box, in addition to having a fingerprint scanner. Keeping in mind specific needs of users, Redmi Y2 features a dedicated microSD card slot for storage expansion by up to 256GB. Users will also be able to control a lot of their home electronics with the included IR blaster using the Mi Remote app.

Availability and pricing 

Redmi Y2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for ₹9,999, while the 4GB + 64GB version is priced at ₹12,999. A simple, elegant TPU case will be shipped in the box with every Redmi Y2.

Redmi Y2 goes on sale 12PM 12th June at Mi.com, Amazon.in and Mi Home stores across the country. It will also be available across offline partners at a later date.

Offers*:

  • ₹1800 instant cashback and up to 240GB data free with Airtel
  • Buyers that make the purchase on June 12 via ICICI credit or debit cards on Mi.com and Amazon.in will get an instant cashback of ₹500

Download images here: https://bit.ly/2HnnUz8

Key features of Redmi Y2:

  • 99-inch 18:9 display
    • 1440 × 720 resolution (HD+)
    • 450nit maximum brightness
  • 16MP front camera
    • Selfie-light (flash)
    • 8° wide-angle lens and 5-element lens
    • f/2.0 aperture
  • 12MP + 5MP rear camera
    • 25 micron pixel size
  • Qualcomm® Snapdragon™ 625
    • Octa-core, up to 2.0GHz
    • Qualcomm Adreno™ 506 GPU
  • 3GB RAM + 32GB ROM / 4GB + 64GB ROM
  • Dual SIM + dedicated microSD card slot expandable upto 256GB
  • Rear fingerprint sensor
  • IR blaster
  • Face unlock
  • Dimensions: 160.7 × 77.2 × 8.1mm
  • 3080mAh high-capacity battery
  • MIUI 9.5 based on Android 8.1

MIUI 10: Designed for Full Screen Experience 

MIUI 10 is a breath of fresh air, uplifting the user experience with its upgrades in design, speed, AI and sound.

Responsive and fast

The 14 system optimisations make MIUI 10 even faster. Two more critical system optimisations have been added, namely Lock-free critical path and Codependent prioritizing, which improves the overall responsiveness of MIUI 10 by 10 percent.

Ergonomics at its best

With a series of easy-to-use full screen hand gestures without the virtual buttons, along with new features such as more content in the tiled taskbar and improved swiping gestures (up and down for switching tasks, sideways to end current task), users will be delighted at the increase in their multitasking efficiency.

Users will seamlessly be able to switch to Full screen gestures. Besides, MIUI 10 will provide a much more productive experience with a completely redesigned recent apps menu showing up to 5 apps in one screen.

Single-lens portrait photos

Users of MIUI 10-supported Xiaomi smartphones with single cameras will be delighted to know that MIUI 10 will bring its popular AI Portrait photos to these devices, which means users will be able to take portrait shots without having a dual-lens camera.

In a nutshell, portrait photos will be possible on both, single- and dual-rear camera phones running MIUI 10.

Rediscover the sounds of nature 

MIUI 10 brings with it a completely new system of sounds. From notifications, to audio feedback and ambient sounds from an app like the timer — MIUI 10 aims to deliver more signal than noise. MIUI is also designed in a way that will reduce the aural clutter.

Customized for India 

MIUI 10 has been customized keeping in mind its large user base in India. Subtle features like the camera app doubling up as a Paytm QR code scanner, a local service page in the in-built browser with full support for PWA (progressive web apps), and the content-rich libraries of Mi Music and Mi Video ensure a great, entertaining and an ergonomic experience. MIUI 10 adds a quick menu tab to all business messages, which allows users to explore more about the service with one tap.

MIUI 10 beta starts rolling out out mid-June onwards, and stable versions will start September.

[News] Xiaomi pioneers technology innovations with groundbreaking Mi 8 series

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[News] Xiaomi announces Mi Credit for India

Adds value-added Internet service through its very own lending platform for MIUI users.

BENGALURU, India, 22 May, 2018 — Xiaomi, India’s no. 1 smartphone brand today announced Mi Credit, its new service that acts as a platform for users to initiate financial lending. Financial loan providers are listed on Mi Credit, and Xiaomi users can log onto the platform to apply for quick loans.

Mi Credit is currently available in partnership with KreditBee, an instant personal loan platform for young professionals. Currently, Mi Credit is available only for MIUI users* where KreditBee is offering loans from INR 1,000 up to INR 100,000. KreditBee aims to become the first choice for young professionals when it comes to quick and convenient personal loans. The loan can be initiated in less than 10 minutes with a simple KYC verification. All verification and user information input is done on partner platforms, with Mi Credit currently only listing all agents.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Xiaomi provides internet services to give our users a complete mobile internet experience, and MIUI functions as an open platform for us to deliver our wide range of internet services, such as content, entertainment, financial services and productivity tools. The connectivity between our devices and the seamless integration between hardware and internet services enable us to provide our users with better user experience. Mi Credit is another big step in bringing an important internet service to India and we trust that our users would be able to truly benefit as the service becomes more sophisticated.”

Mi Credit is the third value-added internet service for Indian Mi Fans after Mi Music and Mi Video, which were recently announced in May 2018.

[News] Xiaomi lands in Italy, broadening its presence in Western Europe

  • Italy entry marks great strides made by global technology leader Xiaomi
  • Xiaomi is slated to shake up the local smartphone and IoT product market, by presenting well-designed amazing products at honest pricing
  • Xiaomi signed a strategic partnership with Wind Tre to bring smartphones and IoT products into Wind and 3 stores.
  • Xiaomi collaborates with TIM, in an effort to bring in a wide range of hardware products

MILAN, Italy, 24 May 2018 — Global technology leader Xiaomi made great strides in its global expansion journey today by announcing its arrival in Italy, a new Western European market. This came two days following its official entry into France and six months after arrival in Spain, its first Western European market.

Well-known for its range of amazing products at honest prices, Xiaomi is set to shake up the smartphone and Internet of Things (IoT) device market in Italy and create more ripples in Western Europe.

Founded in 2010, Xiaomi’s CEO Lei Jun and other seven co-founders started the company based on the vision “innovation for everyone”. It has pioneered a unique business model, inspired by Internet thinking, that ensures the highest level of efficiency, so it can make its amazing products with cutting-edge technology and innovative services available at accessible and honest prices.

There are three pillars that Xiaomi’s business model is constructed on: hardware, Internet services and new retail. During an event held at Milan’s Superstudio Più today, Xiaomi announced that it is bringing to Italy all three parts of the “triathlon” business model, including Mi.com and the first Authorized Mi Store. Through this, the company is demonstrating its commitment to the Italian market, as well as showcasing its new attitude to change the game in the technology industry.

Mr. Wang Xiang, Senior Vice President, Xiaomi, said at the event: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in Italy, a market of great importance for Xiaomi in Western Europe, two days following our official entry into France. We are dedicated to bringing in more amazing products and innovative services at honest prices to best satisfy the growing demand from our Mi Fans and consumers here. Xiaomi is a company committed to developing products that combine cutting-edge technological innovations, and we believe that our products and services will amaze consumers and win their trust, helping us ultimately change the game in the technology industry.”

Xiaomi announced Mi MIX 2S and Redmi Note 5 at the event, as well as an IoT product Mi Electric Scooter.

Xiaomi and Wind Tre have joined hands in bringing Mi MIX 2 and Redmi 5 Plus smartphones into stores of the latter across Italy under the global strategic alliance inked between Xiaomi and CK Hutchison in May. IoT products are also expected to arrive in the future at Wind and 3 stores.

In addition, Xiaomi announced a collaboration with TIM, to offer users an attractive option to renew their smartphones.

Xiaomi is partnering with Datamatic S.p.A., GIVI Distribuzione S.p.A., and Italy Wing S.R.L. to distribute, market and support its highly innovative products in Italy. Other than its site http://www.mi.com/it, Xiaomi joins hands with e-commerce platform Amazon.

Offline, Xiaomi partners with local offline retailers to present a broad range of highly innovative products in Italy, including Mediaworld, Esselunga, Carrefour, Coop, Iper, Iperal, Auchan, Panorama and Trony. Xiaomi also revealed today information about opening its first Authorized Mi Store in Italy on 26 May, located at commercial center IL CENTRO in Milan.

The event also featured a speech from Qualcomm Technologies’ Enrico Salvatori, Senior Vice President and President, Qualcomm EMEA, who congratulated Xiaomi on its entry into Italy: “Qualcomm Technologies, Inc. is very pleased to be working with Xiaomi on their entry into Italy with the Mi MIX 2S and Redmi Note 5. It has been a pleasure to witness their success in Spain since their arrival there late last year. Powered by the Qualcomm® Snapdragon™ 845 Mobile Platform with X20 LTE, the Mi MIX 2S supports advanced connectivity and immersive experiences, all with a sleek, bezel-less design.”

For more information about Xiaomi, visit http://blog.mi.com, for more information on the products available in Italy, visit http://www.mi.com/it.