[News] Xiaomi India migrates its local data to India cloud infrastructure

BENGALURU, INDIA, 30 August 2018 — Xiaomi, India’s number one smartphone brand, today announced that it is migrating its Indian data to cloud service providers with infrastructure in India. The data migration would cover all Indian user data across Xiaomi e-commerce platform (www.mi.com/in/), Mi Community (in.c.mi.com), Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV.

Xiaomi is migrating its local data to highly secure Amazon Web Services (AWS) and Microsoft Azure infrastructure in India and all the existing data would be migrated by the end of 2018. All new Indian user data since 1 July is already being stored in local servers and all existing user data on mi.com/in/ will be fully migrated to servers in India by mid-September 2018.

Prior to this, all Indian user data used in mi.com/in/, in.c.mi.com, Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV were stored in AWS servers across Singapore and the United States.

With the migration of local user data to Indian cloud service provider infrastructure based in India, users can expect a jump in access speed.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “At Xiaomi, data privacy and security are of utmost importance to us. We are taking one more step towards user data security and privacy by bringing our cloud services to India for all local data needs. It’s something our teams have been working tirelessly on and I am glad we have been able to turn this around for our India users. With the data stored locally and encrypted end to end, users will be able to enjoy greater access speeds.”

He continued, “Xiaomi is committed to India and data protection and using cloud servers in India is another step in that direction for us. We will continue to work on this aspect and ensure a heightened user experience for all our users in India.”

Xiaomi India continues to be the market leader in India for four consecutive quarters – from Q3 2017 to Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number one smartphone player for four consecutive quarters since Q3 2017, as per IDC.

Xiaomi and Microsoft Sign Strategic MoU in Cloud, Devices and AI Areas

Today, Xiaomi Corporation and Microsoft Corporation signed a strategic Framework Memorandum of Understanding (MoU), to further deepen the partnership between the two companies. Microsoft’s globally leading technologies in cloud computing and AI will help in strengthening Xiaomi’s leadership in mobile, smart devices and services, and contribute to the acceleration of its international expansion.

“Xiaomi is one of the most innovative companies in China, and it is becoming increasingly popular in various markets around the world.” Dr. Harry Shum, executive vice president of Microsoft’s Artificial Intelligence and Research Group said, “Microsoft’s unique strengths and experience in AI, as well as our products like Azure, will enable Xiaomi to develop more cutting-edge technology for everyone around the world.”

Wang Xiang, Global Senior Vice President and Head of International Business, Xiaomi, said, “Microsoft has been a great partner and we are delighted to see both companies deepening this relationship with this strategic MoU. Xiaomi’s mission is to deliver innovation to everyone around the world. By collaborating with Microsoft on multiple technology areas, Xiaomi will accelerate our pace to bring more exciting products and services to our users. At the same time, this partnership would allow Microsoft to reach more users around the world who are using Xiaomi products.”

Based on the strategic MoU, Xiaomi and Microsoft’s cooperation will focus on the following aspects:

  • Cloud support: Xiaomi is in the process of rapidly expanding its user base in global market. Xiaomi and Microsoft will explore utilizing Microsoft Azure cloud platform to support Xiaomi’s user data storage, bandwidth, computing and other cloud services in international markets.
  • Laptop-type devices: Xiaomi will leverage Microsoft’s support on joint marketing, channel support, and future product development for Xiaomi’s laptop and laptop-type devices to penetrate international markets.
  • Microsoft Cortana and Mi AI Speaker: Both companies are discussing opportunities to integrate Cortana with Mi AI Speaker. Senior executives from both parties are involved to drive deeper technology integration and collaboration for AI-powered speakers, a market segment projected to grow rapidly in the next few years.
  • AI services collaboration: Xiaomi and Microsoft intend to explore multiple cooperative projects based on a broad range of Microsoft AI technologies, such as Computer Vision, Speech, Natural Language Processing, Text Input, Conversational AI, Knowledge Graph and Search, as well as related Microsoft AI products and services, such as Bing, Edge, Cortana, XiaoIce, SwiftKey, Translator, Pix, Cognitive Services and Skype. This in-depth cooperation in AI technologies and products, on top of Xiaomi’s solid experience in smart hardware, big data, and its smart device ecosystem, as well as the significant breakthroughs in core artificial intelligence technologies and products that Xiaomi has achieved, aims to generate even more synergy between hardware and software to enhance the end-user experiences on Xiaomi devices.

Founded in 2010, Xiaomi has achieved remarkable development as one of the world’s most innovative technology companies. Xiaomi’s fast-expanding product line includes but is not limited to smartphones, smart TVs, and a range of smart home products.

The cooperation between Xiaomi and Microsoft has been long-standing: since 2015, Xiaomi has adopted Microsoft Azure operated by 21Vianet in China to run its Mi Cloud service for smartphone users; in June 2016, the two companies reached a global-scale partnership, and Xiaomi began to pre-install Microsoft Office and Skype apps on its Android-based smartphones and tablets, to benefit its customers with modern workforce and communication tools; at the same time, Microsoft and Xiaomi also reached intellectual property agreements, to help Xiaomi’s product go global compliantly.

Microsoft CEO Satya Nadella (first row, second from the left) visited a Mi Home store in Beijing with Lei Jun (first row, third from the left), the founder, Chairman and CEO of Xiaomi, as well as Wang Xiang (first row, first from the left), Global Senior Vice President and Head of International Business

On October 31, 2017, Microsoft CEO Satya Nadella visited Xiaomi’s retail store with Lei Jun, the founder, Chairman and CEO of Xiaomi, and Satya showed great interest in Xiaomi’s products and services. The strategic MoU signed today, further expands the potential of the cooperation between the two companies, and reveals more possibilities for technological innovations, new products and breakthrough businesses in the future.