[News] Xiaomi lands in Italy, broadening its presence in Western Europe

  • Italy entry marks great strides made by global technology leader Xiaomi
  • Xiaomi is slated to shake up the local smartphone and IoT product market, by presenting well-designed amazing products at honest pricing
  • Xiaomi signed a strategic partnership with Wind Tre to bring smartphones and IoT products into Wind and 3 stores.
  • Xiaomi collaborates with TIM, in an effort to bring in a wide range of hardware products

MILAN, Italy, 24 May 2018 — Global technology leader Xiaomi made great strides in its global expansion journey today by announcing its arrival in Italy, a new Western European market. This came two days following its official entry into France and six months after arrival in Spain, its first Western European market.

Well-known for its range of amazing products at honest prices, Xiaomi is set to shake up the smartphone and Internet of Things (IoT) device market in Italy and create more ripples in Western Europe.

Founded in 2010, Xiaomi’s CEO Lei Jun and other seven co-founders started the company based on the vision “innovation for everyone”. It has pioneered a unique business model, inspired by Internet thinking, that ensures the highest level of efficiency, so it can make its amazing products with cutting-edge technology and innovative services available at accessible and honest prices.

There are three pillars that Xiaomi’s business model is constructed on: hardware, Internet services and new retail. During an event held at Milan’s Superstudio Più today, Xiaomi announced that it is bringing to Italy all three parts of the “triathlon” business model, including Mi.com and the first Authorized Mi Store. Through this, the company is demonstrating its commitment to the Italian market, as well as showcasing its new attitude to change the game in the technology industry.

Mr. Wang Xiang, Senior Vice President, Xiaomi, said at the event: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in Italy, a market of great importance for Xiaomi in Western Europe, two days following our official entry into France. We are dedicated to bringing in more amazing products and innovative services at honest prices to best satisfy the growing demand from our Mi Fans and consumers here. Xiaomi is a company committed to developing products that combine cutting-edge technological innovations, and we believe that our products and services will amaze consumers and win their trust, helping us ultimately change the game in the technology industry.”

Xiaomi announced Mi MIX 2S and Redmi Note 5 at the event, as well as an IoT product Mi Electric Scooter.

Xiaomi and Wind Tre have joined hands in bringing Mi MIX 2 and Redmi 5 Plus smartphones into stores of the latter across Italy under the global strategic alliance inked between Xiaomi and CK Hutchison in May. IoT products are also expected to arrive in the future at Wind and 3 stores.

In addition, Xiaomi announced a collaboration with TIM, to offer users an attractive option to renew their smartphones.

Xiaomi is partnering with Datamatic S.p.A., GIVI Distribuzione S.p.A., and Italy Wing S.R.L. to distribute, market and support its highly innovative products in Italy. Other than its site http://www.mi.com/it, Xiaomi joins hands with e-commerce platform Amazon.

Offline, Xiaomi partners with local offline retailers to present a broad range of highly innovative products in Italy, including Mediaworld, Esselunga, Carrefour, Coop, Iper, Iperal, Auchan, Panorama and Trony. Xiaomi also revealed today information about opening its first Authorized Mi Store in Italy on 26 May, located at commercial center IL CENTRO in Milan.

The event also featured a speech from Qualcomm Technologies’ Enrico Salvatori, Senior Vice President and President, Qualcomm EMEA, who congratulated Xiaomi on its entry into Italy: “Qualcomm Technologies, Inc. is very pleased to be working with Xiaomi on their entry into Italy with the Mi MIX 2S and Redmi Note 5. It has been a pleasure to witness their success in Spain since their arrival there late last year. Powered by the Qualcomm® Snapdragon™ 845 Mobile Platform with X20 LTE, the Mi MIX 2S supports advanced connectivity and immersive experiences, all with a sleek, bezel-less design.”

For more information about Xiaomi, visit http://blog.mi.com, for more information on the products available in Italy, visit http://www.mi.com/it.

[News] Xiaomi enters France and Italy, marking further expansion in Western Europe

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[News] CK Hutchison and Xiaomi form Global Strategic Alliance

Strategic alliance covers Xiaomi smartphones and IoT and lifestyle  products for sale in CK Hutchison’s telecom and retail divisions across the world.

(Hong Kong, 3 May 2018) CK Hutchison Holdings (“CK Hutchison”), a multinational conglomerate spanning over 50 countries, and global technology leader Xiaomi, announced today the forming of a global strategic alliance that will bring Xiaomi’s smartphones, as well as IoT and lifestyle products, to the telecom and retail divisions of CK Hutchison Group across the world.

Mr Li Ka-shing, CK Hutchison Chairman (center back), Mr Lei Jun, Xiaomi Founder, Chairman and CEO (left back) and Mr Victor Li, CK Hutchison Group Co-Managing Director and Deputy Chairman (right back) witness the formation of a Global Strategic Alliance by the two companies, of which the agreement is signed by Mr Wang Xiang, Xiaomi Senior Vice President (front left) and Mr Canning Fok, CK Hutchison Group Co-Managing Director (front right).

The alliance will broaden the product range of CK Hutchison’s 3 Group and AS Watson brands and help accelerate Xiaomi’s international expansion. CK Hutchison has over 17,700 retail and telecom stores worldwide and close to 130 million active mobile customers in 11 countries. Xiaomi products will initially be available at 3 Group’s stores in Austria, Denmark, Hong Kong, Ireland, Italy, Sweden and the UK and in AS Watson’s Fortress, Superdrug and Kruidvat stores in Hong Kong, Ireland, the UK and the Netherlands.  Xiaomi will also extend its collaboration with CK Hutchison’s operator channels in European markets.  The agreement covers certain preferential arrangements for smartphones in the telecom markets in Denmark, Ireland and Sweden, and for Xiaomi’s “Mi Ecosystem” IoT and lifestyle products in certain markets.  

Wang Xiang, Xiaomi Senior Vice President, said, “We are thrilled to ink this win-win partnership with CK Hutchison, which is a global leader in the retail and telecom industries.  As we deepen our international footprint, we are excited to partner with CK Hutchison, which will enable us to deliver on our vision to bring innovation to everyone across the world.  I believe our wide range of high-quality, well-designed products at accessible and honest pricing will be warmly welcomed by CK Hutchison’s customers.”

“We are excited by this agreement with Xiaomi. With CK Hutchison’s global retail and telecom footprint, Xiaomi will have access to hundreds of millions of customers instantly,” said Canning Fok, CK Hutchison Group Co-Managing Director.  “Xiaomi has high quality, well-designed products at accessible prices.  We expect them to be well received by both our telecom customers and our general retail customers.  This is a win-win situation for both companies.”