[News] Xiaomi India retains its smartphone market leadership in Q2 2018

Xiaomi has been the number one smartphone vendor for one year

Four out of the  five top-selling smartphones were Xiaomi smartphones in Q2 2018

NEW DELHI, INDIA, 13 August 2018 — Xiaomi today announced that it has retained its market leadership in the India, continuing to occupy the number one smartphone vendor position in Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.

Key highlights of the IDC’s latest Quarterly Smartphone Tracker, Q2 2018:

  1. Xiaomi has retained number one position  in India with 29.7% market share
  2. Xiaomi has 24% higher shipments than the second largest vendor in the country
  3. Xiaomi has been the number one smartphone vendor for four consecutive quarters since Q3 2017
  4. Xiaomi continued to be the number one smartphone vendor in the online smartphone market with 55.6% market share, for the 7th consecutive quarter
  5. Xiaomi grew by 107.6% from Q2 2017 to Q2 2018, making it the fastest growing smartphone brand in the Top 5
  6. Xiaomi had more than 56% market share in the online smartphone segment, and 33% of its overall shipments came from offline channels in 2Q18.
  7. Four out of the top five smartphones in Q2 2018 were Xiaomi smartphones — Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5, accounting for 26% of overall smartphone shipments in the country in Q2 2018
  8. Redmi 5A continued ranking as the number one selling smartphone after seven months, with more than three million units shipped in the quarter.

Overall Smartphone Shipments, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Vendor Market Share
1 Xiaomi 29.7%
2 Samsung 23.9%
3 vivo 12.6%
4 OPPO 7.6%
5 Transsion 5.0%

Online Smartphone Shipments, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Vendor Market Share
1 Xiaomi 55.6%
2 Huawei 7.8%
3 Samsung 7.3%
4 Lenovo 6.6%
5 OnePlus 3.5%

Highest Shipped Smartphone, IDC Quarterly Smartphone Tracker, Q2 2018

S.No Smartphone Market Share
1 Redmi 5A 9.82%
2 Redmi Note 5 Pro 6.22%
3 Redmi Note 5 5.22%
4 Redmi 5 4.40%
5 Vivo Y71 4.29%

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “This is a proud moment for Xiaomi India as we have continued ranking as the number one smartphone vendor in India for the fourth quarter in a row. We are so grateful for the immense love and support we have received from millions of Mi Fans,  who have believed in us every step of the way. Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India, and I believe we will become an even bigger part of people’s lives as we are committed to gaining our users’ sustained trust and appreciation through constant innovation across our products, business model and infrastructure.”   

Xiaomi entered India in July 2014 and has since disrupted the smartphone industry. Today, Xiaomi has four offices across Bengaluru, Delhi NCR, Mumbai and Kolkata with the 750+-seater headquarters based in Bengaluru. The company has six  smartphone manufacturing plants, one PCBA manufacturing plant and one power bank manufacturing plant across India. Boasting of an extensive service network, Xiaomi has over 1000 authorized smartphone service centers and over 500 Mi TV service centers in India. Xiaomi has an expansive online and offline retail presence, and coupled with over 500 highly efficient employees, it is one of the most promising technology companies in the country.

[News] Xiaomi brings smartphone component manufacturing to India with Holitech Technology

(more…)

[News] Xiaomi launches Redmi Y2 and MIUI 10 in India

Redmi Y2 boasts a 16MP selfie camera powered by Xiaomi’s latest AI Beautify

MIUI 10 launches globally in India, designed for an immersive full screen display experience 

NEW DELHI, India, 7 June, 2018 — Xiaomi, India’s number 1 smartphone brand, today announced Redmi Y2 in India, a new iteration of the Y series that is designed for the young at heart with its exceptional selfie experience. It also announced MIUI 10, the latest update to its operating software which is built for a more immersive full screen experience.

Touted as the best Redmi phone for selfies, Redmi Y2 sports an AI-powered 16MP front camera powered by pixel binning technique and Xiaomi’s own AI Beautify features. With a starting price of ₹9,999, Redmi Y2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm® Snapdragon™ 625 platform.

“I believe the key reason for the growth which Xiaomi has witnessed is our belief of building innovative products keeping the customer at the heart of everything. Last year, we saw a need for a device which could relate to the young at heart, and were looking for a device for self-projection. Redmi Y1 was the answer to that gap in the market. In a short span of 6 months, Redmi Y1 became the bestselling selfie phone in the country. It was found that 57% of the user base of the Redmi Y series was under the age of 24, the highest any Xiaomi device has witnessed – which is a proof point of the success of our Y series,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

The best Redmi for selfies

The 16MP front camera on Redmi Y2 is able to capture fine details in daylight and produces high-resolution images. In low-light conditions, the sensor uses pixel binning technique to combine information from four pixels and create one large 2.0µm pixel. This greatly improves the resulting picture quality, producing clearer and brighter photos in low light with less noise. Another addition to its low-light repertoire is the Selfie-light, which produces a 4500K colour temperature making it easier to take selfies in low-light conditions.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Selfie-light on Redmi Y2 mimics natural light, allowing catchlights in the eyes to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night 

Redmi Y2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify. AI Beautify 4.0 is designed keeping in mind specific needs of users in India, and can detect elements such as makeup, beards, nose rings, etc. and keep them intact (besides popular selfie facial expressions). 

 

5.99” full screen with great ergonomics 

Redmi Y2 comes with a 5.99-inch 18:9 full screen display that allows users a large-screen experience while being ergonomic at the same time. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving a great handfeel.

Redmi Y2 is powered by the octa-core Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm FinFET architecture for balanced performance and power consumption.

Face unlock out of the box, and more

Redmi Y2 features face unlock out of the box, in addition to having a fingerprint scanner. Keeping in mind specific needs of users, Redmi Y2 features a dedicated microSD card slot for storage expansion by up to 256GB. Users will also be able to control a lot of their home electronics with the included IR blaster using the Mi Remote app.

Availability and pricing 

Redmi Y2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for ₹9,999, while the 4GB + 64GB version is priced at ₹12,999. A simple, elegant TPU case will be shipped in the box with every Redmi Y2.

Redmi Y2 goes on sale 12PM 12th June at Mi.com, Amazon.in and Mi Home stores across the country. It will also be available across offline partners at a later date.

Offers*:

  • ₹1800 instant cashback and up to 240GB data free with Airtel
  • Buyers that make the purchase on June 12 via ICICI credit or debit cards on Mi.com and Amazon.in will get an instant cashback of ₹500

Download images here: https://bit.ly/2HnnUz8

Key features of Redmi Y2:

  • 99-inch 18:9 display
    • 1440 × 720 resolution (HD+)
    • 450nit maximum brightness
  • 16MP front camera
    • Selfie-light (flash)
    • 8° wide-angle lens and 5-element lens
    • f/2.0 aperture
  • 12MP + 5MP rear camera
    • 25 micron pixel size
  • Qualcomm® Snapdragon™ 625
    • Octa-core, up to 2.0GHz
    • Qualcomm Adreno™ 506 GPU
  • 3GB RAM + 32GB ROM / 4GB + 64GB ROM
  • Dual SIM + dedicated microSD card slot expandable upto 256GB
  • Rear fingerprint sensor
  • IR blaster
  • Face unlock
  • Dimensions: 160.7 × 77.2 × 8.1mm
  • 3080mAh high-capacity battery
  • MIUI 9.5 based on Android 8.1

MIUI 10: Designed for Full Screen Experience 

MIUI 10 is a breath of fresh air, uplifting the user experience with its upgrades in design, speed, AI and sound.

Responsive and fast

The 14 system optimisations make MIUI 10 even faster. Two more critical system optimisations have been added, namely Lock-free critical path and Codependent prioritizing, which improves the overall responsiveness of MIUI 10 by 10 percent.

Ergonomics at its best

With a series of easy-to-use full screen hand gestures without the virtual buttons, along with new features such as more content in the tiled taskbar and improved swiping gestures (up and down for switching tasks, sideways to end current task), users will be delighted at the increase in their multitasking efficiency.

Users will seamlessly be able to switch to Full screen gestures. Besides, MIUI 10 will provide a much more productive experience with a completely redesigned recent apps menu showing up to 5 apps in one screen.

Single-lens portrait photos

Users of MIUI 10-supported Xiaomi smartphones with single cameras will be delighted to know that MIUI 10 will bring its popular AI Portrait photos to these devices, which means users will be able to take portrait shots without having a dual-lens camera.

In a nutshell, portrait photos will be possible on both, single- and dual-rear camera phones running MIUI 10.

Rediscover the sounds of nature 

MIUI 10 brings with it a completely new system of sounds. From notifications, to audio feedback and ambient sounds from an app like the timer — MIUI 10 aims to deliver more signal than noise. MIUI is also designed in a way that will reduce the aural clutter.

Customized for India 

MIUI 10 has been customized keeping in mind its large user base in India. Subtle features like the camera app doubling up as a Paytm QR code scanner, a local service page in the in-built browser with full support for PWA (progressive web apps), and the content-rich libraries of Mi Music and Mi Video ensure a great, entertaining and an ergonomic experience. MIUI 10 adds a quick menu tab to all business messages, which allows users to explore more about the service with one tap.

MIUI 10 beta starts rolling out out mid-June onwards, and stable versions will start September.

[News] Xiaomi launches Mi Music and Mi Video in India

Announcement at Mi Pop Play event; marks Xiaomi’s move into offering value-added Internet services in India.

MUMBAI, India, 2 May, 2018—Xiaomi India, India’s number one smartphone brand, announced the launch of Mi Music and Mi Video at Mi Pop Play today, marking Xiaomi’s move into offering value-added Internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

Xiaomi’s vision is to deliver innovation for everyone by making high-quality, well-designed products accessible to everyone at honest pricing. The company is able to do this because of its unique business model, which sees it monetizing from Internet services in the long run. MIUI is its proprietary operating system developed based on the Android kernel, featuring significant customization and localization to adapt to consumers’ user habits. In India, Xiaomi has introduced several MIUI features specially designed for India such as Panchang Calendar, Copy OTP feature, and 13 Indic language support. Mi Music and Mi Video are the first Internet services that  Xiaomi has brought to India. Mi Music in India has nearly 7 million Daily Active Users.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India on the occasion of the launch said: “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able  to do this because of our business model — we provide our smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”

Mi Music now comes with Hungama Music, South Asia’s largest digital entertainment organization with more than 400 content partners across geographies and languages. Mi Music offers more than 10 million freemium tracks across 13 Indic language choices. The music service provides unlimited lifetime free music streaming service and the app allows users to integrate local music on the device. It also consists of new interesting features such as Dynamic Lyrics which offers users a “karaoke” song experience wherein users allow the lyrics to follow the song in a ‘Karaoke’ fashion and scroll through songs via lyrics.  Users can also download music offline with Hungama Pro package within Mi Music, at a small fee of INR 899 per annum.

Speaking on the occasion, Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd. said, “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level. In the coming months we will bring more exciting features including gamification and continue to build on the rich user experience.”

Mi Video is designed to be a platform for video content aggregation and a powerful local video player. Mi Video content is powered by Hungama Play, SonyLiv and Voot currently, with more partners coming onboard soon. Currently, Mi Video offers more than 500,000 hours of content with nearly 80% free content. The service currently offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. It also supports multilingual subtitles, private folders, and multiple audio tracks.     Mi Video also offers one tap cast to any Smart TV with DLNA and Miracast support.

These two apps were announced today at Mi Pop Play in Mumbai. Mi Pop is a unique event created by Xiaomi to bring Mi Fans from across the country for a day to celebrate with Xiaomi executives. The company has been organising Mi Pop events since 2012 globally. Xiaomi India organized its first Mi Pop in 2016 and this is the second Mi Pop for India. More than 200 Mi Fans attended the gala affair with several bollywood and stand up artists performing for them.

[News] Xiaomi Advances Indian Localization Strategy with Opening of New PCBA and Smartphone Plants

(more…)

Xiaomi unveils three new products at blockbuster event in India, with Redmi Note 5 Pro and Mi LED TV 4 (55) making global debuts

(more…)

After crossing RMB 100B revenue milestone, a new journey for Xiaomi begins in 2018

This is Lei Jun‘s letter to all employees at our year-end gala, our most important annual event.

Dear Xiaomi colleagues,

Happy New Year!

2017 has been an extraordinary year for Xiaomi. It was a “turnaround year”, but more importantly a “leapfrog year” — a critical year in breaking new ground for our future as we embark on a new journey.

  1. Crossing the RMB 100B revenue threshold

In October 2017, we exceeded the revenue goal of RMB 100 billion set at the beginning of the year. I checked — and found out that to achieve this milestone, Apple took 20 years, Facebook took 12 years, Google took nine years, Alibaba took 17 years, Tencent took 17 years, Huawei took 21 years.

Xiaomi has taken only slightly over seven years. We are very likely to enter the Fortune Global 500 list of companies this year.

  1. Three reasons for the successful rebound in smartphone sales

Due to the improvement of our turnover capabilities, our global shipments have improved significantly since Q2 2017 — Xiaomi is back in the top 5 smartphone brands. As per IDC, we have become the world’s #4 smartphone brand in Q4 2017 in terms of shipments. Even with the overall smartphone market declining 6.3%, we managed to maintain a year-on-year growth of 96.9% — Xiaomi was the only brand with continuous growth, demonstrating the support and recognition we received from our users.

How did Xiaomi achieve this turnaround? This is because we use a telescope to look at innovation, and a microscope to examine product quality. Innovation determines how high we can fly, while product quality determines how far we can go.

1) Relentless pursuit of technology innovations, release of Surge S1 and leading the smartphone industry with Mi MIX 2

Xiaomi is driven by an engineering culture and innovation is in our DNA. In 2017 we grew from focusing our innovations on single products to a more systematic approach.

Early last year, Xiaomi launched our first chipset Surge S1 and successfully put it into mass production. We became the fourth company in the world with the ability to design and manufacture both chipsets and smartphones.

In Q3 last year, we launched Mi MIX 2, becoming a leader in the full screen display era, while the industry continues to follow this trend closely. It is the first time a Chinese consumer technology industry is leading the world’s evolution of technology.

Meanwhile, we’ve built the world’s biggest IoT platform with many advanced smart devices in our ecosystem and continuous investment in cloud services. We are also among the first to launch AI products in China.

So far, we have applied for more than 24,000 patents globally with 5920 of them granted, among which half are global patents.

2) Firm focus on quality, showing significant improvement

Quality is the lifeline of our company’s development. In early 2017, Xiaomi set up its Quality Control Committee with me as chairman. The quality of Xiaomi’s products and services is the most important mission of the company and we will improve product quality regardless of cost.

After a year’s efforts, our quality has improved significantly based on our original standards and these efforts have been widely recognized. Recently, Xiaomi was among the top ten in the “Made in China 2025” quality award, and I was also honored to receive a Quality personality award and was elected as Deputy Chairman of the China Quality Committee.

3) Rapid growth in our global business, with Xiaomi becoming #1 in India and global markets flourishing

We are present in 70 countries and regions so far globally and became top five in 16 markets. India is an extraordinary example. According to multiple research firms, starting Q3 last year, our smartphone market share in India has become number one. Also, with Indonesia representing Southeast Asia, Russia representing Eastern Europe, and Spain representing Western Europe, all our markets have shown strong growth.

  1. Bumper crop of design awards

Good design is a key part of the user experience, and right from the start, it has been an important focus for Xiaomi. In fact, two of our co-founders come from a background of industrial design and have extensive experience in the field. Our ongoing investment in design was greatly recognized in 2017 when we received a host of design awards, including four major awards (IDEA Gold, iF Gold, Red Dot Best of the Best, Good Design Best 100). Led by Mi MIX and Mi MIX 2, five Xiaomi smartphones bagged international design awards. The Mi MIX series was even displayed as exhibits by a range of top museums including Centre Pompidou in France, Finland’s Design Museum and Germany’s Die Neue Sammlung.

Our success comes from the core of our business model: Winning the lasting trust of our users

Amidst the difficulties and challenges we faced, we still achieved amazing results. This victory is possible only because of the effort that our 18,000 employees have put in, the unrelenting support of our Mi Fans, and ultimately Xiaomi’s business model and values.

2017 holds a deeper meaning for us — alongside our miraculous comeback, doubts about our business model have been entirely crushed. Our business model has been thoroughly tested and we have gained a lot of confidence that we are on the right path, with the right values and the right culture.

We believe that rather than pursuing short-term gains in terms of hardware profit, making sure that our products have a good user experience will enable us to succeed in the long term. Instead of many layers in the distribution channel adding multiple costs to a product, honest pricing will win our users’ hearts. As long as we continue delivering products that are innovative, powerful, with high quality and great design, and with an honest price tag, we can win the lasting trust of our users.

And winning the lasting trust of our users is the most important thing to us. Some users have said that they can walk into a Xiaomi store, close their eyes and buy anything, because they are confident that our products offer the best quality and price. This is a really strong affirmation for us as this is exactly the ultimate goal we are pursuing. By continuing to win the trust of our users, our users will choose our products without thinking twice, and our highly efficient business model can be truly realized.

A new journey in 2018: Expanding around the world and staging a comeback in China

2018 marks the start of a new journey for Xiaomi, and it is bound to be a magnificent year. We have built a solid foundation over the last seven years, and we will ride on this momentum for greater expansion, growth and quality improvement.

While continuing to focus on technology innovation and quality improvement, we will also put in a lot of effort in our overseas expansion. In 2017, I went to India three times, Indonesia twice and Vietnam once, and I saw huge and exciting opportunities wherever I went.

We have entered more than 70 markets globally and established a leading position in many of them. But this is just a start. There is still a lot of room for growth in the markets we are present in, and we have yet to enter many more markets around the globe. Overseas markets represent huge opportunities for us and we need to give more support in terms of strategy, resources, and localized product development, as well as send more of our employees out to the rest of the world.

On the domestic front, we have to start a full counter-attack and accumulate small successes into a full victory, sparing no effort to ensure that we have the ultimate victory in 2019.

In 2018, the Chinese smartphone market is poised to experience a decline for the first time after more than a decade of growth. The market is consolidating while the competition  becomes more and more brutal. There is no turning back for us and we have to charge forward. The Chinese market is Xiaomi’s foundation. It is the biggest consumer electronics market in the world and the most competitive one. Only by winning in the domestic market  can we have enough support for global expansion. Only by winning in China, can we win in the rest of the world.

So this year I am setting a new goal: We will regain the #1 position in China within 10 quarters.

In this battle, we should move firmly forward and set up command center at the front line. We cannot afford to lose any province, city, county and community. We should remain brave and alert, and fight to the end.

This requires us to have strong management and organizational capabilities on all fronts. So from now on, we will nurture and promote a fleet of young and capable managers, creating a more dynamic and progressive team. We will make sure that capable, ambitious, aggressive and daring talent can learn how to fight and grow rapidly.

To everyone at Xiaomi, thank you all for your continued hard work! I hope you grasp all the opportunities in this great era and bravely shoulder your responsibilities. Let us embrace the great opportunities and challenges, and have the ambition to build a great business! Let us take on the mission of delivering innovation to everyone in the world, and write a new chapter in Xiaomi’s journey!

Lei Jun

2/7/2018

[NEWS] Xiaomi is the Number One Smartphone Vendor in India in Q3 2017

Three out of top five smartphones were Xiaomi smartphones in Q3 2017

NEW DELHI, INDIA, 14 October 2017 — Global technology leader Xiaomi has become the number one smartphone vendor in India in Q3 2017, as per IDC IDC’s latest Quarterly Smartphone Tracker, Q3 2017. With a market share of 23.5% and having shipped 9.2 million smartphones in the quarter, Xiaomi has climbed up the ladder to become the number one smartphone brand in India. The company has also become the fastest growing smartphone brand in India with a growth rate of nearly 300% percent year-on-year.

Three out of the top five smartphones in Q3 2017 were Xiaomi smartphones — Redmi Note 4, Redmi 4 and Redmi 4A. With four million units shipped in the quarter, Redmi Note 4 continued its legacy of being the number one smartphone even after nine months, since its launch in January 2017. This is proof of the  smartphone’s appeal due to its powerful performance and beautiful design, and this is what has ensured its continued market dominance for three consecutive quarters.

Xiaomi’s three-pronged strategy for expanding its offline business through Large Format Retailer partners, Mi Preferred Partner stores and Mi Homes led to doubling of the company’s offline sales in Q3. The company also continued its leadership in the online smartphone market with a significant 51% market share. Xiaomi’s phenomenal record of four million units sold between 20th Sep to 19th Oct, combined with the unparalleled success of Redmi Note 4, Redmi 4 and Redmi 4A, has contributed considerably to the company’s rapid growth.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Within three years of our entry into the Indian market, we have been able to achieve a never-seen-before feat of market dominance. As far as we are aware, we are the first brand across all sectors to have become a market leader within such a short span of time. Xiaomi’s focus on providing innovation to everyone and our commitment to the Indian market have propelled us to success on this incredible journey. We have truly innovated across our products, business model, infrastructure, marketing methods and, combined with our efficient team of 350+ employees, we have been able to achieve this immensely significant milestone.”

Xiaomi entered India in July 2014 and has since disrupted the smartphone industry with an aim to provide innovation for everyone in terms of technologically advanced and high-quality products. With the Redmi series, it has redefined the sub-10K category of smartphones, providing Mi Fans with a wide array of options for smartphones with unmatchable features.