Xiaomi today announced Mi CC, its new smartphone series under its Mi brand. Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.
“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.
The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing numbered Mi and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.
Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.
Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.
Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.
“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.