Mi Mural TV 65” offers “picture-on-wall” TV experience at RMB 6999


Xiaomi announced a “TV, painting and AI assistant 3-in-1” smart TV –  Mi Mural TV 65”, during its TV Spring Launch Event on April 23 in China. Retailing at RMB 6999, the ultra-slim Mi Mural TV 65” can be mounted directly onto the wall without a gap, just like a picture frame that hangs flat against the wall. Mi Mural TV 65” has a number of classic art pieces preloaded, transforming your living room into an art gallery when the TV is on standby mode.

Though only 13.9mm thick, Mi Mural TV 65” offers excellent image quality by adopting a 65” Samsung 4K panel. Enjoy uncompromised audio quality with a dedicated SoundBar and subwoofer pair that supports Dolby and DTS-HD. Powered by a quad-core 64-bit flagship processor, 2GB+32GB RAM and storage, along with Xiaomi’s own PatchWall OS interface, Mi Mural TV 65” ensures a smooth and stable user experience.

Mi Mural TV 65” is the first Mi TV that uses far-field microphone technology, so users can activate voice control features even at a distance. Users can search for movies, check weather, control other smart home products without using a mic-enabled remote control—users can even activate the embedded XiaoAi AI Assistant when the TV is turned off. Mi Mural TV 65” also acts as a display and a control hub for compatible smart home products, allowing users to view the status of Mi Ecosystem devices such as Mi Rice Cooker, Mi Walking Pad, and even see who’s at your door when you have a camera-enabled smart doorbell installed.

Mi Mural TV 65” will be available at RMB 6999 on April 28th in Chinese Mainland.

Lei Jun, founder and CEO of Xiaomi, said: “Large home appliances will be one of the core businesses for Xiaomi in the decade to come. We want to turn more household appliances into smart and connected devices, just like the change we brought to the mobile phone industry nine years ago.”

In January, Chairman and CEO Lei Jun announced Xiaomi will have a dual engine strategy of Smartphone & AIoT (AI + IoT) with RMB 10 billion investment in AIoT in the next five years.

2018 saw Xiaomi’s large home appliances growing from a nascent vertical to a robust business unit last year.

The global shipments of Xiaomi smart TVs in 2018 was 8.4 million units, representing a 225.5% year-on-year growth. In India, Xiaomi launched smart TVs in February 2018 and was ranked first in terms of online TV shipments in 2018. The MAU of our smart TVs and Mi Box achieved 55.3% year-on-year growth, reaching 18.6 million in December 2018.

Xiaomi also entered the white goods market, launching the Mi Air Conditioner and the Mi Washing Machine in July and December 2018, respectively.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 150.9 million smart devices (excluding mobile phones and laptops) as of December 30.

By the end of 2018, there were about 2.3 million users who own more than five Xiaomi IoT devices (excluding smartphones and laptops), representing a 16.2% quarter-on-quarter growth and a 109.5% year-on-year growth.

 

Xiaomi unveils three new products at blockbuster event in India, with Redmi Note 5 Pro and Mi LED TV 4 (55) making global debuts

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Xiaomi Smart TVs Make Their Mark

For many people, a smart TV is the hub of their entertainment and smart home. A smart TV allows users to cut the cord and enjoy limitless on-demand Internet content. Today, smart TVs are growing in popularity and preference across the globe, with most of the world’s major TV manufacturers making smart TVs.

 

 

Xiaomi established its Mi TV team in 2012, with the ambition of “building the world’s best smart TVs that everyone can afford” in accordance with the company’s core value to offer consumers high-quality and well-designed products at accessible prices.

Back then, during an internal meeting, Lei Jun, our founder and CEO, told the team that because the company has already put a great number of small screens in people’s hands through Xiaomi’s successful smartphone series, there was now an opportunity to put larger screens in people’s homes. We therefore set out to create smart TVs that followed our product philosophy of being  as user-friendly and as “smart” as possible. Other than delivering Internet services, our TVs also act as a hub for our wide array of smart home products.

Wang Chuan, our co-founder who leads Mi TV operations, has deep experience in the TV industry and we were fortunate he was able to bring this expertise and understanding of hardware and supply chains to Xiaomi.

Despite this, it was a challenging start for our Mi TV team. Wang Chuan recalled his experience of visiting nine suppliers in eight cities within five days. Additionally, the TV engineers had to stay at the factories for three months to make sure that the entire manufacturing process met our strict standards. Their hard work finally paid off as Mi TV has become the fastest growing TV brand in China in 2017, even amid an overall market downturn. In fact, in last September and October, Mi TV was named the bestselling smart TV brand on Tmall and JD, China’s leading e-commerce platforms.

Innovation, the key to our success

Wang Chuan attributes Mi TV’s success to our relentless exploration for innovation. The Mi TV includes multiple innovative features including:

11-key remote control

Our first TV product, Mi TV 1, running on our MIUI system, was announced in September 2013, bringing a simplified smart TV interface and the innovative 11-key remote control.

 

Remote controls used to come with dozens of keys, easily confusing consumers. We solved this pain point by removing unused keys, simplifying the user experience.

Independent soundbar

Mi TV 2, which was announced in 2014, came with an independent soundbar with nine built-in speakers and a subwoofer, which significantly improved sound quality while watching movies or playing games.

Innovative modular design

Mi TV 3 was crafted with a modular design approach when launched in 2015, redefining the 60-inch 4K TV industry in China. It was separated into two parts: a 60-inch LG true 4K display and the Mi TV Bar, which incorporates the motherboard, Mi Box content and a world-class independent sound system. As the Mi TV Bar could be paired with any screen that has a HDMI port, with a Mi Port-to-HDMI cable, users could simply purchase a Mi TV Bar if they wanted to upgrade their old TV for a much lower cost than changing the entire TV set.


The content first PatchWall system

Besides making updates on the hardware, “content first” has always been our Mi TV team’s guiding theme. Mi TV has become China’s largest TV content hub by partnering with the country’s top video websites including iQiyi, Tencent Video, Sohu Video, and PPTV.

 

 

We reached another milestone in September 2016, at the launch event of Mi TV 3S, where we announced our own AI TV system PatchWall, which truly amplifies the content and user experience. It can predict content based on what users have watched to provide more accurate recommendations through deep learning, and feature users’ favorite on the homepage.

PatchWall proved to be a big hit in China’s smart TV market, winning awards including “the best TV OS in 2016”.

Voice control

 

Furthering our TV’s position as the hub of the smart home, we announced the Mi TV 4A in March 2017. This model integrates voice commands to PatchWall, so users can verbally tell their Mi TVs to search for a particular movie. They can also ask their TVs to control connected Mi Ecosystem products, such as a Mi Air Purifier and a Mi Robot Vacuum.

Designs

 

 

 

We’re always exploring ways to improve our craftsmanship, and it’s been noticed by our fans and industry alike. Mi TV 3 has won the world-renowned Red Dot Award 2016 for its design, and now Mi TV 4 offers the world’s first 4.9 mm, super slim body which is almost frameless.

“Today, I think we’ve reached our goal and all the hard work has truly paid off,” said Wang Chuan, who couldn’t help but get emotional during the launch event for Mi TV 4 in May 2017.

And Lei Jun, who had been waiting quietly in a backstage VIP room, was ready to give Wang and the Mi TV team his warmest congratulations.