Xiaomi announces Mi CC9 smartphone series

The Mi CC9 series introduces a trendsetting 32MP front + 48MP rear camera setup to empower global creators
Mi CC9 Meitu Edition offers a revolutionary selfie portrait experience
Devices are available from RMB 1299

Beijing, CHINA, July 2 2019 –– Global technology leader Xiaomi has announced three new smartphones – Mi CC9, Mi CC9e and Mi CC9 Meitu Edition – under its new Mi CC series. Designed to deliver the exceptional photography experience younger generations crave, Mi CC9 series’s flagship camera configuration features a 32MP front camera and 48MP rear camera. Devices are equipped with the latest generation in-screen fingerprint sensor and a large 4030mAh battery, and can be purchased from RMB 1299. 

Flagship design with contemporary features

Mi CC9 leverages the exceptional manufacturing processes used to develop Mi 9, and maintains the same comfortable hand-feel with a curved glass back. The new series also makes use of Mi 9’s 6.39-inch FHD+ AMOLED display and screen-to-body ratio of up to 91 percent. 

Mi CC9 comes in three trendy colors, White Lover, Blue Planet and Dark Prince –– all of which produce a 3D effect. White Lover resembles light glistening on the surface of snow, refracting holographic colors in various angles. Blue Planet has a unique “CC” pattern, which is enabled by an even more complex nano-technology manufacturing process, causing the phone’s surface to resemble moonlight shimmering on the ocean.

The new series adopts a vertical logo and has a multi-color LED light on its back cover. In addition to acting as a notification LED, the hue light also supports unique light effects for games and can also pulse along to your favorite music.

The devices are equipped with the latest in-screen fingerprint sensor technologies — with faster unlock speed and a higher success recognition rate — as well as low-blue-light eye protection certification by Germany’s VDE Testing and Certification Institute.  Mi CC9 also includes hardware DC tuning which ensures color retention while eliminating flickering under low light environment.

Industry-leading 32MP selfies, introducing brand new Mimoji feature

Mi CC9’s front camera uses a Samsung 32MP flagship sensor and merges four pixels to form large 1.6μm pixels and ultimately capture more details in low-light conditions. Meanwhile, AI beautify mode optimizations were applied to retain users’ facial features and avoid over-editing.

The device’s front camera supports palm shutter, as well as panorama selfies by merging three selfie photos in one to fit even more people in a group photo. Xiaomi also introduced a brand new Mimoji feature, that lets you use the front camera to produce cute cartoon photos and animations up to 15s.

Sony 48MP ultra-wide triple camera, all-new AI Skyscaping

At the back, Mi CC9 sports a triple camera setup with 48MP flagship main lens and a large 1/2” sensor for super clear 48MP ultra-high resolution day shots and uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots.  

Mi CC9 intelligently detects when architectural or group shots are taken and recommends if users should switch to ultra wide-angle mode for a more optimal image. With built-in AI distortion correction enabled, the device also corrects image distortion automatically.

For an even more optimal photography experience, users can leverage the all-new AI Skyscaping feature, which accurately detects the sky within the photo and can transform an overcast day to a bright sunny day or even a breathtaking sunset. This innovation was made possible by Mi AI Lab which used deep learning to analyze over 100,000 images of skies. 

Dual turbo technologies, 4030mAh high-capacity battery

Powered by Snapdragon 710 mobile platform, Mi CC9 offers fast speed, excellent performance, and long battery life. Mi Turbo optimizes system performance, enabling the system to run smoothly even after prolonged usage and increases app launch time by 20%. Gaming enthusiasts will also be eager to deploy Game Turbo 2.0 which offers color enhancement by increasing contrast when playing in dark environments. 

Despite its slim form factor, Mi CC9 packs a high capacity 4030mAh battery combined with power-saving features to accommodate up to two days of regular usage. The device is even equipped with multi-functional NFC, Hi-Res audio, 3.5mm headphone jack, and an IR blaster. 

Mi CC9e: A compact Mi CC 9 with Qualcomm Snapdragon 665 debut

Mi CC9e takes on a smaller form compared to the Mi 9 CC, with a 6.088-inch screen and a high-capacity 4030mAh battery. Given its compact size, the weight and thickness are reduced to 173.8g and 8.475mm respectively, making it ideal for single-hand operation.

While compact, Mi CC9e still packs flagship-level specifications, including the ultra-clear 32-megapixel selfie camera, 48-megapixel rear triple camera, an updated in-screen fingerprint sensor, cutting-edge front audio system, and a 3.5mm jack. 

Mi CC9e also debuts Qualcomm’s latest Snapdragon 665 mobile platform. It boasts great power efficiency with the 11nm LPP process technology and Vulkan 1.1 API, and improves AI performance significantly.

These top of the line specs are a true testament to Xiaomi’s commitment to delivering outstanding products at honest pricing for everyone. 

Mi CC9 Meitu Edition: Made for selfie lovers 

Mi CC9 Meitu Edition takes on a one-of-a-kind gradient color, reminiscent of the famous beaches of the Bahamas. Made with selfie lovers in mind, the smartphone features a highly-customized UI theme and ringtone that vibes with its holographic back cover.

Meitu Edition comes with the same hardware configurations – a front 32-megapixel selfie camera and a 48-megapixel triple camera setup. The main difference is the Meitu camera optimization, which capitalizes on all Meitu camera features and video editing capabilities to achieve a resulting image that is natural yet boasts great detail.

The highlight of Mi CC9 Meitu Edition is its unique AI low-light portrait feature that allows users to take beautiful, high-quality portraits in almost zero ambient light. This feature uses Meitu’s unique AI beautify technology and Meitu’s single frame depth acquisition technology to accommodate a wide variety of scenes. Even under extreme low-light conditions where it is difficult to see, the device can still extract facial features and produce a brilliantly detailed selfie thanks to depth acquisition technology.

Mi CC9 Meitu Edition also comes with a superior AI Beautify feature that supports zero-level microdermabrasion for a more natural looking photo. It also solves common problems faced while taking photos, such as accidental eye blinks or shots taken when eyes are closed. 

Mi CC9e 4GB+64GB, 6GB+64GB, 6GB+128GB variants will be available for RMB RMB 1299, RMB 1399, and RMB 1599 respectively

Mi CC9 6GB+64GB variant retails at RMB 1799, and 6GB+128GB variant for RMB 1999.

Mi CC9 Meitu Edition 8GB+256GB retails at RMB 2599. 

Preorders for Mi CC9 and Mi CC9 Meitu Edition will start tonight at 10pm, and open sales will start on July 5, 2019 at 10am through official Xiaomi channels in Chinese Mainland. Mi CC9e will be available on July 9, 2019.

Links to product images: Mi CC9e, Mi CC9, Mi CC9 Meitu Edition

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Xiaomi announces Mi CC, the new smartphone series under its Mi brand

Xiaomi today announced Mi CC, its new smartphone series under its Mi brand. Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.

“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.

The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing numbered Mi and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.  

Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.

Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.

Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.

“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 markets around the world, and have a leading foothold in many markets.

Redmi 7 offers uncompromised performance and durability from just RMB 699

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Xiaomi releases Redmi Go smartphone at Php 3,990

Xiaomi’s first AndroidTM Go device will first be available in the Philippines

31 January 2019—Today, Xiaomi debuted its first AndroidTM Go smartphone, Redmi Go, in the Philippines. Packed with useful software and efficient hardware, Redmi Go will be available at Php 3,990.00.

 

The AndroidTM Go program was launched by Google in 2017, with affordable smartphones running on a highly efficient version of Android. Out of the box, Redmi Go runs the Android™ 8.1 Oreo™ (Go edition) operating system, featuring reimagined Google apps that have been optimized to reduce storage and data use.

“Xiaomi has received such a warm welcome in the Philippines since its re-entry last year, and we are really grateful to all Mi fans for their support.” said Steven Shi, Head of Southeast Asia, Xiaomi Global. “With Redmi Go making its global debut here, we hope that even more users here will be able to enjoy an amazing smartphone experience at an amazing price. This is part of our commitment to make innovation available to everyone.”

Redmi Go features a 5.0-inch HD display, the Qualcomm® Snapdragon™ 425 SoC, and a 3000mAh battery. On the back it sports a 8MP main camera supported by an LED flashlight. On the front, Redmi Go has a 5MP camera for selfies. It comes with two SIM card slots and has a dedicated microSD slot that supports up to 128GB microSD cards.

 

Redmi Go will come in Black or Blue, and will be available in 8GB storage capacity at Php 3,990.00. Pre-orders on Lazada starts from January 31, through February 3, 2019. The first 200 customers to pre-order will receive a free pair of earphones. Redmi Go will be available in Authorized Mi Stores nationwide starting February 4, 2019.

Redmi Go will be released in more markets globally. Local availability in other markets will be announced closer to launch date.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

[News] Xiaomi showcases 5G version of Mi MIX 3 with Snapdragon 855

GUANGZHOU, China, December 6 2018—Today, Xiaomi showcased the 5G version of Mi MIX 3 at the China Mobile Global Partner Conference. Among one of the first 5G smartphones, 5G version Mi MIX 3 sports Qualcomm’s latest chipset platform, Snapdragon 855 and X50 5G modem, with a maximum download speed of up to 2Gbps. Xiaomi also demonstrated Web surfing and live video streaming using the 5G network, providing a vivid experience of the future benefits of 5G.

Leading the way in the 5G era with China Mobile 5G smartphone in Q3 2018

Xiaomi has always prioritized R&D, especially with regards to core wireless technologies for the smartphone industry. The high download speed brought by Mi MIX 2‘s four-antenna LTE technology, Mi 6‘s 2 x 2 dual-channel Wi-Fi are widely acclaimed. Mi 8‘s dual-frequency GPS is also at the forefront of the industry.

That still holds true in the 5G era. Back in early 2016, Xiaomi set up a 5G exploratory research team to conduct comprehensive and in-depth research on the 5G standard. Since then, Xiaomi has participated in and led some discussions on 5G technical topics and has led the development of the industry.

5G has higher requirements for antenna design and transmission than 4G and Xiaomi is leading in antenna array research and development. Xiaomi also contributed greatly to the 3rd Generation Partnership Project, a collaboration between groups of telecommunications standards associations, helping it revise the existing standard of NB-IoT, an important part of 5G technology.

At the beginning of 2017, Xiaomi officially launched the design of 5G smartphones. In September 2018, Xiaomi took the lead in building 5G signaling and data link connections, laying the foundation for 5G commercial use. Xiaomi will participate in the first wave of 5G pre-commercial field test launched by China Mobile in the first quarter of 2019, and will also launch the 5G version of Mi MIX 3 in Europe, and then launch commercial smartphones supporting China Mobile’s 5G network in the third quarter of 2019.

Exploring new 5G applications

In July 2018, Xiaomi signed a strategic cooperation framework agreement with China Mobile. Taking advantage of its own strengths in the IoT field, Xiaomi will cooperate with China Mobile and other partners to explore new applications that make full use of 5G technology.

In the future, Xiaomi will make full use of its position as the world’s largest consumer IoT platform, and jointly promote 5G in the smart home field with China Mobile. Xiaomi will also explore opportunities in emerging business areas, such as 8K ultra-high-definition VR streaming, 3D holographic video call, 3D AR street view navigation, video game streaming services, among others.

[News] Xiaomi launches Mi 8 Lite and Mi 8 Pro

Mi 8 Lite inherits the powerful photography and gaming experience from Mi 8, and Mi 8 Pro takes it up a notch with in-display fingerprint technology.

CHENGDU, China, 19 September 2018—Global technology leader Xiaomi today unveiled Mi 8 Lite and Mi 8 Pro, giving users more ways to enjoy the best features from the Mi 8 series.

With a 24MP Sony IMX576 sensor on the front, and powered by the Qualcomm® SnapdragonTM 660 AIE SoC with state-of-the-art gaming enhancements, Mi 8 Lite is perfect for those seeking both a powerful photography and gaming experience on their smartphones. Meanwhile, Mi 8 Pro elevates the experience of Mi 8 with the addition of pressure-sensitive in-display fingerprint technology. Inspired by the works of famous French impressionist Claude Monet, whose paintings are renowned for bringing out the effect of light on natural colors, Mi 8 Lite and Mi 8 Pro feature a new glass finishing that has a mirror-like gradient finish.

Mi 8 Lite for an amazing photography and gaming experience

With 24 megapixels, the front-facing Sony IMX576 sensor on Mi 8 Lite is able to capture more details than ever before. In low light conditions, the sensor uses Super Pixel technology to combine the information of four pixels into one large pixel, resulting in improved clarity especially in indoor scenarios. As with Mi 8, the rear AI dual camera uses the Sony IMX363 as its main sensor, which comes with 1.4µm large pixels for images with less noise, along with Dual Pixel Autofocus to dramatically improve focusing speeds so you won’t miss your shot.

 

The high-performance camera hardware is paired with Xiaomi’s advanced AI features, including a new option that applies retouches to your eyebrows, pupils, chin and lips to achieve a nude makeup look. Meanwhile, the Mi 8 Lite display can light up in different colors to suit different scenarios when taking selfies, intelligently illuminating the face with the right color temperature for great-looking selfies.

 

Mi 8 Lite is powered by the Qualcomm® SnapdragonTM 660 SoC with the powerful Qualcomm® Artificial Intelligence Engine (AIE). It is the first 660-powered device capable of running the Chinese version of Arena of Valor with Vulkan API support, giving it a massive boost in graphics and performance. This is the result of cooperation between Xiaomi and Tencent Games on game optimization after the two sides launched a research lab in July 2018. In addition, Xiaomi also worked with Epic Games to improve the performance, graphics and power efficiency of games based on the Unreal Engine. Mi 8 Lite also adopts Xiaomi’s new Mi Sound feature with an upgraded DSP (digital signal processing) algorithm for all-around audio improvement.

Mi 8 Lite will hit shelves across the Chinese Mainland on 25 September in Aurora Blue, Sunset Gold and Midnight Black, in three versions: 4GB+64GB for RMB 1399, 6GB+64GB for RMB 1699 and 6GB+128GB for RMB 1999.

Mi 8 Pro adds futuristic pressure-sensitive in-display fingerprint unlock

On top of the flagship Mi 8 features, Mi 8 Pro takes it one step further with a pressure-sensitive in-display fingerprint sensor. Unlike other in-display fingerprint technologies that waste energy by constantly pinging the screen to see if a finger is present, the dedicated pressure sensor only activates the unlocking process once you place your finger on the screen, which is faster and more power-efficient. Mi 8 Pro will also have a Transparent Titanium version with the same transparent design as Mi 8 Explorer Edition.


Mi 8 Pro, available in Sunset Gold, Black and Transparent Titanium, will be on sale starting 21 September in two versions: 6GB+128GB for RMB 3199 and 8GB+128GB for RMB 3599.

9 things you should know about Xiaomi’s new sub-brand POCO

Xiaomi has unveiled our new sub-brand POCO with the mission to deliver performance that matters. Prior to the unveil, we had a chat with Alvin Tse and Jai Mani, key members of the POCO team and spokespeople for the brand. They shared an inside look into their journey on POCO. Let’s dive deeper:

1.When did you decide to start this new brand? What is your ambition?

As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices that matter. For the first product, we got back to basics and focus entirely on speed. Not just peak performance speed, but actual, real world speed.

2.Why do you call your brand POCO? What does it mean?

POCO stands for “a little”—we believe in starting small but dreaming big. POCO sets out to deliver technologies that truly matter. This is why POCO has built a smartphone that delivers unbelievable performance, which we believe will resonate with tech enthusiasts and develop a strong following amongst them.

3.Why not just launch the POCO F1 as a new Xiaomi flagship. Why create a new brand?

POCO F1 has a different positioning from Xiaomi’s Mi devices. While Xiaomi’s Mi series consists of  all-rounded flagship smartphones that set industry standards, POCO zeroes in on perfecting one aspect that truly matters, providing a user experience that is set to get tech enthusiasts super excited,  while maintaining an extreme bang for the buck proposition.

At the same time, we are entirely open about being part of Xiaomi. You can even see on the device that it’s POCO by Xiaomi.

4.I saw on your product that POCO by Xiaomi. What does it mean?

It means that we are sharing Xiaomi’s supply chain and service infrastructure with us while we oversee the sales, marketing and product development.

With some of those sub-brands from other smartphone vendors, a slightly tweaked product can be given a name change and appear in both the parent and sub-brands’ lineups. With POCO F1, this phone is completely different and not available in the Xiaomi lineup.

But we do get resources and support from Xiaomi. We share their supply chain and service infrastructure which includes logistics, after-sales, customer support and quality testing.

5.The smartphone market has already been very saturated. Why have you decided to launch this brand now? Who are your target consumers?

POCO understands the core elements of a great smartphone experience and focuses on providing exactly that. We think this is what users want, instead of abundant features that aren’t crucial  and in fact add to costs. So POCO delivers a fluid, speedy and flagship experience at an irresistible price tag. Our devices offer the ultimate performance with no frills.

6.Why should people buy POCO instead of other already well-known products?

POCO F1 speaks for itself as soon as you look at its specs. You can draw a parallel to a Superbike — it’s all about sustained raw performance. We weren’t satisfied with just Snapdragon 845 as we want the phone to run very fast all day long so we added LiquidCool technology to achieve that. Face Unlock is all good but we also wanted it to unlock securely under low light conditions so we added IR. Our rear dual camera setup with 1.4um on primary camera comes with Dual pixel autofocus that further gives superfast autofocusing in any condition. And we insisted on giving this powerful engine a 4000mAh such that it could last a full day despite running at such high speed. You can see that we have pretty much not held back on anything that could add to its performance. And in addition, the price to spec ratio is jaw dropping!

7.Is the focus of your brand on speed?

I wouldn’t say so – the focus for us is on delivering a phone that goes back to basics and in the case of POCO F1 it’s all about speed. The focus of our devices is to get tech enthusiasts really excited while delivering an extreme bang for the buck proposition.


8.When will you launch your second product? Any specific plan you can share?

We have some exciting ideas but it’s too early to share at this stage. Give us time, we just launched POCO F1!

9.Do you think you can replicate the success of Xiaomi?

It’s not our intention to replicate the success of Xiaomi. We are focused on our own mission, delivering technologies that truly matter.

[News] Xiaomi debuts new sub-brand POCO to deliver performance that matters

POCO F1 sets a new benchmark in the smartphone industry by redefining flagship performance, while maintaining an honest pricing

NEW DELHI, INDIA, 22 August 2018—POCO, a new sub-brand from global technology leader Xiaomi, made its debut today with a mission to deliver performance that truly matters. Created by a highly-experienced team within Xiaomi, POCO seeks to redefine the smartphone experience by offering the ultimate performance with no frills.

 

The brand’s mission is encapsulated in its very first smartphone unveiled today, POCO F1, which offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage and a long-lasting 4000mAh battery.

Jai Mani, Head of Product, POCO Global, said: “POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.

The new powerhouse will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing. It will hit the shelves in India on 29 August starting at INR 20,999, and roll out around the world gradually.

POCO F1, Master of Speed

POCO F1 is a dream come true for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. This is thanks to the powerful Qualcomm® Snapdragon™ 845 SoC paired with the highly efficient LiquidCool Technology cooling system, enabling it to deliver sustained peak performance for extended periods. Internal testing shows that this system is 300% more effective than conventional, non-liquid cooling solutions as it allows heat from the CPU to dissipate quickly.

 

 

 

Moreover, POCO F1 features a 4000mAh battery that can sustain 8 hours of non-stop gaming. Coupled with up to 8GB LPDDR4x DRAM and super fast 256GB UFS 2.1 storage, POCO F1 easily achieves an AnTuTu score that exceeds 290,000.

AI dual camera and 20MP front camera for uncompromised photography

POCO F1 churns out gorgeous images with its AI dual camera consisting of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus, together delivering amazing photos even in low light and backlit scenarios.

 

 

On the front, POCO F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.

 

POCO F1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.

MIUI for POCO

To fully unleash the performance beast, MIUI has been deeply customized on POCO F1 for a lighter, faster, and smoother experience.

Introducing a system optimization feature called “turbocharged engine”, POCO F1 delivers faster app startups, faster gaming performance, as well as a faster swiping experience due to enhancements in the screen response and animation frame rate.

With a new POCO Launcher, POCO F1 comes with an app drawer that can automatically categorize apps, helping users finds apps easily. In India, MIUI for POCO incorporates taxi, music, and video streaming services for an even more robust user experience.

Based on Android 8.1 Oreo, MIUI for POCO also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.

Armoured Edition with DuPont™ Kevlar®

At the event, POCO F1 Armoured Edition with a back panel made of DuPont Kevlar® also made its debut. The super-tough, heat-resistant material is widely used in the aviation industry, the military, and high-end cycling. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip.

POCO F1 is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. POCO F1 will retail at INR 20,999, INR 23,999, and INR 28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively. The Armoured Edition comes in a single
8GB+256GB configuration and will retail at INR 29,999.

(Google, Android 8.1 Oreo, Android Pie are trademarks of Google LLC.)

Download product images here: POCO F1 

[News] Xiaomi announces next-generation Android One smartphones Mi A2, Mi A2 Lite

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[News] Mi Max 3 makes a splash with 6.9” super-sized screen and 5500mAh huge battery

BEIJING, China, 19 July 2018—Global technology leader Xiaomi released its latest Mi Max today, which is better in every way with a larger screen, a bigger battery, a stronger SoC and a more powerful set of cameras compared to the last generation.

The Mi Max series is highly popular because of its amazing battery, touted to be “as powerful as a power bank”. Mi Max 3 features a 6.9-inch full screen display and a 5500mAh battery n. It is equipped with a 12MP+5MP AI dual camera, an 8MP front camera and the Qualcomm Snapdragon 636 SoC. Mi Max 3 will come in Black, Gold, and Blue, and will be available in China at RMB 1699 and RMB 1999 for the 4GB+64GB and 6GB+128GB versions, respectively.

 

6.9” super-sized screen offering great one-handed use

The 6.9-inch, 18:9 screen of Mi Max 3 has a 2160 x 1080 FHD+ resolution with a screen-to-body ratio of 85.19%—6.5% higher than Mi Max 2. This means Mi Max 3 offers a larger screen than its predecessor without significantly increasing the body size. The large screen is ideal for GPS navigation, stock trading, and office productivity apps—it’s especially convenient for tasks such as editing documents and spreadsheets.

Mi Max 3 has a metal body with hidden antenna lines for a clean aesthetic. The back panel is tapered naturally towards the four sides, giving the body a slim profile. Thanks to the 18:9 screen aspect ratio, Mi Max 3 can be held in one hand and is very pocketable.

Massive 5500mAh battery that can be used as a power bank

Mi Max 3 has the largest battery among all Xiaomi phones and offers extraordinary battery life. The 5500mAh battery can sustain up to 10 hours of non-stop gaming, 17 hours of local video streaming and 233 hours of music playback. Complementing the massive battery, Mi Max 3 supports Qualcomm’s Quick Charge 3.0 and parallel charging—which means multiple charging streams charge the battery at the same time—for a fast charging speed that also  avoids excessive heat. A 9V/2A 18W charger is shipped with every unit that can refuel the 5500mAh battery from 0 to 71% in just one hour.

With MIUI optimizations such as the Smart Scenes function, Mi Max 3 can learn user habits and automatically activate Sleep Mode at bedtime, which closes background apps and restricts unnecessary Internet connections, greatly improving the power mileage of Mi Max 3.

Moreover, Mi Max 3 can be used as a power bank, with an upgraded output of 5V/1.2A. This makes it almost twice as efficient as the previous generation when giving friends an emergency recharge.

14nm Snapdragon 636 platform provides AI gaming boost

Mi Max 3 is powered by Qualcomm’s Snapdragon 636 platform that is built on 14nm technology. Its four big Qualcomm Kryo 260 cores ensure an excellent gaming experience. Thanks to Xiaomi’s special optimizations for popular games, the platform can smartly detect game scenes and allocate system resources to maximize performance. Mi Max 3 can run popular games such as Arena of Valor and PUBG at high FPS without lag.

Meanwhile, Xiaomi further tweaked MIUI for better gaming with the Mi Max 3’s huge screen, including the detection of unintended screen touches, auto phone answering during gaming, one button hiding of screen notifications, and picture-in-picture display of instant messages.

Flagship-level AI dual camera and a soft Selfie light for front camera

Mi Max 3 is equipped with a flagship-class rear AI dual camera. The 12MP main sensor has 1.4µm large pixels that can capture more light, rendering better details and at the same time reduce noise. It is also powered by Dual PD autofocus technology that has two photodiodes per pixel to calculate the light hitting the sensor—resulting in much faster autofocusing, even in low-light conditions.

Mi Max 3 also sports the AI Scenario function, which can detect 206 scenarios in 25 categories, applying instant retouching on photos for great shots.

Even with a single lens, the front 8MP camera can create a realistic depth-of-field effect thanks to AI bokeh. The camera is coupled with a soft Selfie light for taking better selfies. Mi Max 3 also offers AI Face Unlock for fast unlock.