BEIJING, China, 19 July 2018—Global technology leader Xiaomi released its latest Mi Max today, which is better in every way with a larger screen, a bigger battery, a stronger SoC and a more powerful set of cameras compared to the last generation.
The Mi Max series is highly popular because of its amazing battery, touted to be “as powerful as a power bank”. Mi Max 3 features a 6.9-inch full screen display and a 5500mAh battery n. It is equipped with a 12MP+5MP AI dual camera, an 8MP front camera and the Qualcomm Snapdragon 636 SoC. Mi Max 3 will come in Black, Gold, and Blue, and will be available in China at RMB 1699 and RMB 1999 for the 4GB+64GB and 6GB+128GB versions, respectively.
6.9” super-sized screen offering great one-handed use
The 6.9-inch, 18:9 screen of Mi Max 3 has a 2160 x 1080 FHD+ resolution with a screen-to-body ratio of 85.19%—6.5% higher than Mi Max 2. This means Mi Max 3 offers a larger screen than its predecessor without significantly increasing the body size. The large screen is ideal for GPS navigation, stock trading, and office productivity apps—it’s especially convenient for tasks such as editing documents and spreadsheets.
Mi Max 3 has a metal body with hidden antenna lines for a clean aesthetic. The back panel is tapered naturally towards the four sides, giving the body a slim profile. Thanks to the 18:9 screen aspect ratio, Mi Max 3 can be held in one hand and is very pocketable.
Massive 5500mAh battery that can be used as a power bank
Mi Max 3 has the largest battery among all Xiaomi phones and offers extraordinary battery life. The 5500mAh battery can sustain up to 10 hours of non-stop gaming, 17 hours of local video streaming and 233 hours of music playback. Complementing the massive battery, Mi Max 3 supports Qualcomm’s Quick Charge 3.0 and parallel charging—which means multiple charging streams charge the battery at the same time—for a fast charging speed that also avoids excessive heat. A 9V/2A 18W charger is shipped with every unit that can refuel the 5500mAh battery from 0 to 71% in just one hour.
With MIUI optimizations such as the Smart Scenes function, Mi Max 3 can learn user habits and automatically activate Sleep Mode at bedtime, which closes background apps and restricts unnecessary Internet connections, greatly improving the power mileage of Mi Max 3.
Moreover, Mi Max 3 can be used as a power bank, with an upgraded output of 5V/1.2A. This makes it almost twice as efficient as the previous generation when giving friends an emergency recharge.
14nm Snapdragon 636 platform provides AI gaming boost
Mi Max 3 is powered by Qualcomm’s Snapdragon 636 platform that is built on 14nm technology. Its four big Qualcomm Kryo 260 cores ensure an excellent gaming experience. Thanks to Xiaomi’s special optimizations for popular games, the platform can smartly detect game scenes and allocate system resources to maximize performance. Mi Max 3 can run popular games such as Arena of Valor and PUBG at high FPS without lag.
Meanwhile, Xiaomi further tweaked MIUI for better gaming with the Mi Max 3’s huge screen, including the detection of unintended screen touches, auto phone answering during gaming, one button hiding of screen notifications, and picture-in-picture display of instant messages.
Flagship-level AI dual camera and a soft Selfie light for front camera
Mi Max 3 is equipped with a flagship-class rear AI dual camera. The 12MP main sensor has 1.4µm large pixels that can capture more light, rendering better details and at the same time reduce noise. It is also powered by Dual PD autofocus technology that has two photodiodes per pixel to calculate the light hitting the sensor—resulting in much faster autofocusing, even in low-light conditions.
Mi Max 3 also sports the AI Scenario function, which can detect 206 scenarios in 25 categories, applying instant retouching on photos for great shots.
Even with a single lens, the front 8MP camera can create a realistic depth-of-field effect thanks to AI bokeh. The camera is coupled with a soft Selfie light for taking better selfies. Mi Max 3 also offers AI Face Unlock for fast unlock.
BEIJING, China, 12 June 2018—Global technology leader Xiaomi announced the incredibly accessible Redmi 6 and Redmi 6A today in China, starting at an amazing price of RMB 599. Redmi 6 features the latest MediaTek Helio P22 chipset, based on a 12nm process for a great balance between power and battery performance, as well as a 12MP + 5MP dual camera for beautiful photos.
Sub-RMB 1,000 smartphone with SoC based on 12nm process
Redmi 6 sports the latest MediaTek Helio P22 SoC. Its octa-core CPU is built on 12nm process and consumes about 48% less power than comparable 28nm chipsets. The CPU also features ARM’s big.LITTLE architecture that automatically switches between performance and power-efficient cores depending on tasks, so as to achieve balanced performance and power consumption.
See more with the 5.45-inch 18:9 display
Redmi 6 has a 5.45-inch 18:9 display with a screen-to-body ratio of 80.5%. Its polycarbonate back panel has a brushed metal surface, and is symmetrically curved and gently tapered toward the edges so it feels great in the hand.
1.25µm-pixel sensor for beautiful photos day and night
Redmi 6 has a 12MP + 5MP dual camera setup. The main sensor has 1.25µm large pixels—the largest among popular smartphones in this price range. Larger pixels take in more light than smaller ones, a huge advantage for improving photo quality and reducing noise, especially in low-light conditions. It also uses phase-detection autofocus to improve focusing speed so users won’t miss capturing important moments. The 5MP front camera of Redmi 6 is supported by Xiaomi’s AI Portrait mode, which renders a realistic bokeh effect with a single lens.Xiao Ai voice assistant makes your life smarter
Redmi 6 offers many AI-enabled functions. When you pick up the phone, the screen will automatically wake and you can unlock the phone with AI Face Unlock. By integrating with the phone’s camera, Xiaomi’s proprietary Xiao Ai voice assistant can recognize plants, vehicles, living environments, as well as items for price comparison. For certain scenarios Xiao Ai can translate English, French, Japanese, Korean, German, Spanish and Hindi into Chinese. Xiao Ai can also detect SMS messages sent by fake mobile base stations set up by scammers, protecting users against possible attacks.RMB 599 Redmi 6A offers great value
Redmi 6A adopts the same body and screen as Redmi 6, as well as all AI functions. It sports the MediaTek Helio A22 SoC that is also built on the 12nm process. Redmi 6A’s 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode. MIUI has also been optimized for Redmi 6A, reducing system apps’ memory usage by nearly 30%.
Redmi 6 comes in two versions: 3GB + 32GB for RMB 799 and 4GB + 64GB for RMB 999. Redmi 6A is priced at RMB 599 for 2GB + 16GB. They will be available in China on Xiaomi’s online and offline stores starting 15 June.
Redmi Y2 boasts a 16MP selfie camera powered by Xiaomi’s latest AI Beautify
MIUI 10 launches globally in India, designed for an immersive full screen display experience
NEW DELHI, India, 7 June, 2018 — Xiaomi, India’s number 1 smartphone brand, today announced Redmi Y2 in India, a new iteration of the Y series that is designed for the young at heart with its exceptional selfie experience. It also announced MIUI 10, the latest update to its operating software which is built for a more immersive full screen experience.
Touted as the best Redmi phone for selfies, Redmi Y2 sports an AI-powered 16MP front camera powered by pixel binning technique and Xiaomi’s own AI Beautify features. With a starting price of ₹9,999, Redmi Y2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 Full Screen Display and is powered by the Qualcomm® Snapdragon™ 625 platform.
“I believe the key reason for the growth which Xiaomi has witnessed is our belief of building innovative products keeping the customer at the heart of everything. Last year, we saw a need for a device which could relate to the young at heart, and were looking for a device for self-projection. Redmi Y1 was the answer to that gap in the market. In a short span of 6 months, Redmi Y1 became the bestselling selfie phone in the country. It was found that 57% of the user base of the Redmi Y series was under the age of 24, the highest any Xiaomi device has witnessed – which is a proof point of the success of our Y series,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.
The best Redmi for selfies
The 16MP front camera on Redmi Y2 is able to capture fine details in daylight and produces high-resolution images. In low-light conditions, the sensor uses pixel binning technique to combine information from four pixels and create one large 2.0µm pixel. This greatly improves the resulting picture quality, producing clearer and brighter photos in low light with less noise. Another addition to its low-light repertoire is the Selfie-light, which produces a 4500K colour temperature making it easier to take selfies in low-light conditions.
When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Selfie-light on Redmi Y2 mimics natural light, allowing catchlights in the eyes to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.
AI dual camera for clear shots day and night
Redmi Y2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.
In Portrait Mode, both the front and back cameras support AI Beautify. AI Beautify 4.0 is designed keeping in mind specific needs of users in India, and can detect elements such as makeup, beards, nose rings, etc. and keep them intact (besides popular selfie facial expressions).
5.99” full screen with great ergonomics
Redmi Y2 comes with a 5.99-inch 18:9 full screen display that allows users a large-screen experience while being ergonomic at the same time. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving a great handfeel.
Redmi Y2 is powered by the octa-core Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm FinFET architecture for balanced performance and power consumption.
Face unlock out of the box, and more
Redmi Y2 features face unlock out of the box, in addition to having a fingerprint scanner. Keeping in mind specific needs of users, Redmi Y2 features a dedicated microSD card slot for storage expansion by up to 256GB. Users will also be able to control a lot of their home electronics with the included IR blaster using the Mi Remote app.
Availability and pricing
Redmi Y2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for ₹9,999, while the 4GB + 64GB version is priced at ₹12,999. A simple, elegant TPU case will be shipped in the box with every Redmi Y2.
Redmi Y2 goes on sale 12PM 12th June at Mi.com, Amazon.in and Mi Home stores across the country. It will also be available across offline partners at a later date.
Download images here: https://bit.ly/2HnnUz8
Key features of Redmi Y2:
MIUI 10: Designed for Full Screen Experience
MIUI 10 is a breath of fresh air, uplifting the user experience with its upgrades in design, speed, AI and sound.
Responsive and fast
The 14 system optimisations make MIUI 10 even faster. Two more critical system optimisations have been added, namely Lock-free critical path and Codependent prioritizing, which improves the overall responsiveness of MIUI 10 by 10 percent.
Ergonomics at its best
With a series of easy-to-use full screen hand gestures without the virtual buttons, along with new features such as more content in the tiled taskbar and improved swiping gestures (up and down for switching tasks, sideways to end current task), users will be delighted at the increase in their multitasking efficiency.
Users will seamlessly be able to switch to Full screen gestures. Besides, MIUI 10 will provide a much more productive experience with a completely redesigned recent apps menu showing up to 5 apps in one screen.
Single-lens portrait photos
Users of MIUI 10-supported Xiaomi smartphones with single cameras will be delighted to know that MIUI 10 will bring its popular AI Portrait photos to these devices, which means users will be able to take portrait shots without having a dual-lens camera.
In a nutshell, portrait photos will be possible on both, single- and dual-rear camera phones running MIUI 10.
Rediscover the sounds of nature
MIUI 10 brings with it a completely new system of sounds. From notifications, to audio feedback and ambient sounds from an app like the timer — MIUI 10 aims to deliver more signal than noise. MIUI is also designed in a way that will reduce the aural clutter.
Customized for India
MIUI 10 has been customized keeping in mind its large user base in India. Subtle features like the camera app doubling up as a Paytm QR code scanner, a local service page in the in-built browser with full support for PWA (progressive web apps), and the content-rich libraries of Mi Music and Mi Video ensure a great, entertaining and an ergonomic experience. MIUI 10 adds a quick menu tab to all business messages, which allows users to explore more about the service with one tap.
MIUI 10 beta starts rolling out out mid-June onwards, and stable versions will start September.
Starting at RMB 999, Redmi S2 has a 16MP front camera and Xiaomi’s latest AI Beautify for amazing selfies
NANJING, China, 10 May 2018 — Global technology leader Xiaomi launched Redmi S2 today, touted as the best Redmi phone for selfies with a 16MP front camera that is powered by pixel binning technology and featuring AI Beautify. With a starting price of RMB 999, Redmi S2 also sports a 12MP + 5MP AI dual camera, coupled with AI face-unlocking, and is powered by the Qualcomm® Snapdragon™ 625 platform.
Best Redmi phone for selfies
The 16MP front camera of Redmi S2 captures details in good light and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel. This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.
When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catchlights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.
AI dual camera for clear shots day and night
Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.
In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep them from retouching, and the algorithm has also been optimized for popular selfie facial expressions.
5.99” full screen with great ergonomics
Redmi S2 is powered by the Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm architecture for balanced performance and power consumption.
Redmi S2 comes with a 5.99-inch 18:9 full screen display. Its back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.
Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster, and comes with AI face unlocking and Xiaomi’s very own Xiao Ai voice assistant.
Redmi S2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for RMB 999, while the 4GB + 64BG version is priced at RMB 1,299. A simple, elegant TPU case will be shipped in the box with every Redmi S2. The phone will be available in China starting 17 May, 2018.
Strategic alliance covers Xiaomi smartphones and IoT and lifestyle products for sale in CK Hutchison’s telecom and retail divisions across the world.
(Hong Kong, 3 May 2018) CK Hutchison Holdings (“CK Hutchison”), a multinational conglomerate spanning over 50 countries, and global technology leader Xiaomi, announced today the forming of a global strategic alliance that will bring Xiaomi’s smartphones, as well as IoT and lifestyle products, to the telecom and retail divisions of CK Hutchison Group across the world.
Mr Li Ka-shing, CK Hutchison Chairman (center back), Mr Lei Jun, Xiaomi Founder, Chairman and CEO (left back) and Mr Victor Li, CK Hutchison Group Co-Managing Director and Deputy Chairman (right back) witness the formation of a Global Strategic Alliance by the two companies, of which the agreement is signed by Mr Wang Xiang, Xiaomi Senior Vice President (front left) and Mr Canning Fok, CK Hutchison Group Co-Managing Director (front right).
The alliance will broaden the product range of CK Hutchison’s 3 Group and AS Watson brands and help accelerate Xiaomi’s international expansion. CK Hutchison has over 17,700 retail and telecom stores worldwide and close to 130 million active mobile customers in 11 countries. Xiaomi products will initially be available at 3 Group’s stores in Austria, Denmark, Hong Kong, Ireland, Italy, Sweden and the UK and in AS Watson’s Fortress, Superdrug and Kruidvat stores in Hong Kong, Ireland, the UK and the Netherlands. Xiaomi will also extend its collaboration with CK Hutchison’s operator channels in European markets. The agreement covers certain preferential arrangements for smartphones in the telecom markets in Denmark, Ireland and Sweden, and for Xiaomi’s “Mi Ecosystem” IoT and lifestyle products in certain markets.
Wang Xiang, Xiaomi Senior Vice President, said, “We are thrilled to ink this win-win partnership with CK Hutchison, which is a global leader in the retail and telecom industries. As we deepen our international footprint, we are excited to partner with CK Hutchison, which will enable us to deliver on our vision to bring innovation to everyone across the world. I believe our wide range of high-quality, well-designed products at accessible and honest pricing will be warmly welcomed by CK Hutchison’s customers.”
“We are excited by this agreement with Xiaomi. With CK Hutchison’s global retail and telecom footprint, Xiaomi will have access to hundreds of millions of customers instantly,” said Canning Fok, CK Hutchison Group Co-Managing Director. “Xiaomi has high quality, well-designed products at accessible prices. We expect them to be well received by both our telecom customers and our general retail customers. This is a win-win situation for both companies.”
If you had a smartphone, what would you do with it?
Over the past few years, we’ve met many people who tell us how thankful they are that we lowered the threshold for owning a smartphone, allowing more individuals to enjoy the convenience of the Internet.
From day one, we’ve been committed to changing the world by creating inspirational products with accessible price points, empowering everyone in the world to enjoy a connected and smart lifestyle. And we’ve been committed to ensuring consumers and fans have trust in our brand products and services.
On 25 Apr we announced that as a promise to all our users, the company will forever limit the net margin after tax for its entire hardware business (including smartphones, IoT and lifestyle products) to a maximum of 5%.
We made this announcement at the launch of our latest smartphone Mi 6X, which truly exemplifies our philosophy of making products with “the same specifications, at half the price”. Featuring a 20MP front camera and a rear dual camera setup sporting 20MP and 12MP sensors, further supported by AI software, Mi 6X delivers exceptional portrait photos. It is also powered by Qualcomm Snapdragon 660. Even with these features typically only available in smartphones in the RMB 3,000 category, Mi 6X is available at RMB 1,599.
In fact, our founder and CEO Lei Jun is taking the unprecedented step of incorporating this pledge into Xiaomi’s corporate mission statement.
Maintaining a low average net profit margin doesn’t mean we compromise quality for price. In fact, quality is the core of our value chain. We take craftsmanship very seriously, knowing that careful attention to detail makes all the difference.
In 2011 we announced our first smartphone – Mi 1, which is powered by Qualcomm Snapdragon S3, a cutting-edge dual-core processor at that time. This device has specifications you can find in the best smartphones in the global market, but at about half the price, RMB 1,999.
When creating Mi MIX in 2016, the revolutionary full screen display smartphone, we wanted to create a product unlike any other available at the time. Mi MIX incorporated leading-edge features such as removing the earpiece speaker, including the proximity sensor with piezoelectric ceramic technology and ultrasonic technology. The final price starting from RMB 3,499 yuan, shocked many people that such a revolutionary phone could be so affordable.
“From day one, Xiaomi has had a unique business model — and at the top of that model is our consumer to whom we have committed providing quality technology experiences accessible to the masses,” said Lei Jun. “We believe at our core that no one should be left behind when it comes to being connected to the world through technology.”
“We sell our smartphones and other hardware at affordable prices, but monetize our complementary services. If you use our browser, watch streaming video on our phones, or use our online services, we earn a profit,” Lei said.
In addition to our hardware, Xiaomi has a proven track record of developing killer apps including Mi Browser, Mi Video and Mi Music. This allows us to expand the relationship with our consumers in new ways and provide extended value over time. The connectivity between our devices and the seamless integration between hardware and Internet services enable us to deliver a top-of-the-line experience to our users.
With Xiaomi devices, those who were left behind by the smartphone revolution are now able to live a more connected life by engaging in a myriad of activities only a smartphone can provide, including: using ride hailing apps, advertising their products on social media, chatting with family and friends and learning a foreign language through the convenience a smartphone affords.
Ahead of the Redmi 5A launch in Vietnam in this January, we interviewed several Vietnamese people who were left behind by the smartphone revolution. Here’s a video of this interview: