For many white collar workers who have to spend the most of their lives in an office building, a MUJI store that happens to be in the same building can be a perfect place to seek comfort. There, they can easily shop a wide variety of good quality and gracefully-designed items from stationery to household items and apparel.
As Xiaomi continues to grow in the mobile tech space, our founder and CEO Lei Jun has expressed an ambition to become the MUJI of the technology space, and also expressed interest in the company’s growth in the consumer goods sphere. We are a company that primarily focuses on technology products but also offers a variety of lifestyle products with minimalist designs tailored to consumers’ needs, and all made available at accessible prices.
With winter right around the corner, these three Xiaomi products are perfect for a cozy winter: Mi Smart Kettle, Mi Down Jacket and Mi Wool Gloves.
Sipping a warm cup of coffee on a chilly winter morning is perhaps one of the best moments of the day. Our RMB 199 Mi Smart Kettle can make it even better with four key features:
Smart: Our kettle can be connected to the Mi Home app, so that users can set the desired temperature on their phones. The app offers several automatic modes, such as a 90 degree setting to brew green tea and a 50 degree setting for milk powder. Users can customize their kettle by pre-setting their preferred temperatures as well.
Boils fast: Thanks to the 1,800 W powerful heating ring at the bottom, the 1.5 liter kettle only takes five minutes to boil water. In contrast, other electric kettles take an average of 10-15 minutes to boil. The kettle’s liner, cap and temperature sensor are all made from a world-class 304 stainless material by POSCO, the South Korea based world leading iron and steel provider, offering a nontoxic, easy to wash and odorless product.
Safe: Thanks to its double-layered exterior material, even when the kettle liner reaches a temperature of 100 degrees, its surface still maintains a temperature of 40 degrees. Due to a hydraulic cylinder cushioning design, the cap opens slowly, so that users are not burned by boiling water vapor either. Our Mi Smart Kettle also has a patented power connector to prevent electric shock.
Our 90% white duck down jacket is both warm and extremely light, making it the ideal article of clothing for the traveling or working individual this winter. Made from Toray, the leading fibers & textiles technology company from Japan, this material has no pinholes so that feathers won’t escape.
After multiple tests and designs to consider, we have created a custom-fit jacket that is ideal to store while traveling and fashionable to sport on any occasion.
For the businessman or millennial on-the-go, our RMB 49 Mi Wool Gloves allow you to continue typing an email or texting while keeping your hands warm. Using a conductive material on the fore finger, middle finger and thumb, the gloves mimic human touch and fit the hand snuggly, allowing accurate touch on the screen. Our Mi Wool Gloves embody a very simple and stylish design, coming in dark grey, dark blue and cream, a functional and attractive accessory for the winter.
These Xiaomi lifestyle products are designed to contribute to consumers‘ everyday lives, allowing them to be more efficient and further enjoy themselves while traveling, going to work or just relaxing at home this winter season.