Xiaomi Corporation 2018 Reports Strong Operating Results in Second Quarter Revenue Soars 68.3%, Net Profit Reaches RMB14.633 B
The rapid evolution of smartphones has created high expectations for that ‘wow factor’ moment with each new device.That’s why other than better performance, global players have been striving to achieve innovative design, such as better materials, and thinner bezels.
The release of our first generation Mi MIX, followed by its successor, Mi MIX 2, sparked a “wow” across the world.
Our Mi MIX phones combine modern day minimalist design with traditional ceramic craftsmanship. Designed in collaboration with renowned French designer Philippe Starck, the MIX series has given everyone a glimpse at what a true “full-screen display” is — making sure your attention is fully focused on the screen and that there are no distractions.
Mi MIX 2 is also a mix of east and west, of the past and the future, reflected in the design choices in terms of materials. While ceramic is a material that has been worked on by potters since predynastic times, it is also a material that is applied in one of the most high-tech industries: the semiconductor industry. We have over 1000 high-tech components housed inside an ancient material. The mix of elements, seamlessly merging old and new, is a challenge but is also where the beauty of Mi MIX 2 lies.
We are honored that these unique design elements have been recognized by some of the world’s most prestigious design awards and museums: National Design Museum in Finland, Center Pompidou in France, and Die Neue Sammlung -the Design Museum in Germany, in some cases, marking the first time a phone has been added to their permanent collection.
We can say our phones are so beautiful, they are a work of art!
August 2017- IDEA Gold Award
Mi MIX won the 2017 IDEA Gold Award, given to only 25 entries out from 1600 products submitted from around the world, which means there is a winning rate of 1.5%. Presented by IDSA, the Industrial Designers Society of America, IDEA (International Design Excellence Awards) recognizes design excellence in product design across the globe.
September 2017- Collected by National Design Museum in Finland
Mi MIX has been collected by the National Design Museum in Finland, marking the first time a Chinese smartphone has been included in the museum’s collection. Jukka Savolainen, curator of the museum, praised Mi MIX as a leader in design trends for future smartphones.
October 2017 – Good Design Award
With a history of nearly 70 years, the Good Design Award is a prestigious global award for excellent design innovation. Mi MIX won the 2017 Good Design Award, presented to 1403 entries from 4495 products submitted from around the world.
December 2017- Added to the permanent collection of Center Pompidou
Mi MIX and Mi MIX 2 have been added to the permanent collection of Centre Pompidou, one of the world’s most popular art museums. This is the first time that a Chinese consumer electronics product has been added to the museum’s collection, and is a testament to Xiaomi’s relentless exploration in design and innovation.
January 2018 – iF Design Award
Mi MIX and Mi MIX 2 won the 2017 iF Design Award. This world renowned design competition received more than 6,400 entries from 54 applicants across the globe, and the 1,000 winners were chosen by a panel of 63 design experts from all over the world.
February 2018, Die Neue Sammlung
Most recently, Mi MIX 2 has been added to the collection of Die Neue Sammlung, the Design Museum in Germany. Founded nearly a century ago, the time-honored design museum has a large collection of industrial and product design.