[News] Xiaomi pioneers technology innovations with groundbreaking Mi 8 series


[News] Xiaomi announces Mi Credit for India

Adds value-added Internet service through its very own lending platform for MIUI users.

BENGALURU, India, 22 May, 2018 — Xiaomi, India’s no. 1 smartphone brand today announced Mi Credit, its new service that acts as a platform for users to initiate financial lending. Financial loan providers are listed on Mi Credit, and Xiaomi users can log onto the platform to apply for quick loans.

Mi Credit is currently available in partnership with KreditBee, an instant personal loan platform for young professionals. Currently, Mi Credit is available only for MIUI users* where KreditBee is offering loans from INR 1,000 up to INR 100,000. KreditBee aims to become the first choice for young professionals when it comes to quick and convenient personal loans. The loan can be initiated in less than 10 minutes with a simple KYC verification. All verification and user information input is done on partner platforms, with Mi Credit currently only listing all agents.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Xiaomi provides internet services to give our users a complete mobile internet experience, and MIUI functions as an open platform for us to deliver our wide range of internet services, such as content, entertainment, financial services and productivity tools. The connectivity between our devices and the seamless integration between hardware and internet services enable us to provide our users with better user experience. Mi Credit is another big step in bringing an important internet service to India and we trust that our users would be able to truly benefit as the service becomes more sophisticated.”

Mi Credit is the third value-added internet service for Indian Mi Fans after Mi Music and Mi Video, which were recently announced in May 2018.

[News] Xiaomi lands in Italy, broadening its presence in Western Europe

  • Italy entry marks great strides made by global technology leader Xiaomi
  • Xiaomi is slated to shake up the local smartphone and IoT product market, by presenting well-designed amazing products at honest pricing
  • Xiaomi signed a strategic partnership with Wind Tre to bring smartphones and IoT products into Wind and 3 stores.
  • Xiaomi collaborates with TIM, in an effort to bring in a wide range of hardware products

MILAN, Italy, 24 May 2018 — Global technology leader Xiaomi made great strides in its global expansion journey today by announcing its arrival in Italy, a new Western European market. This came two days following its official entry into France and six months after arrival in Spain, its first Western European market.

Well-known for its range of amazing products at honest prices, Xiaomi is set to shake up the smartphone and Internet of Things (IoT) device market in Italy and create more ripples in Western Europe.

Founded in 2010, Xiaomi’s CEO Lei Jun and other seven co-founders started the company based on the vision “innovation for everyone”. It has pioneered a unique business model, inspired by Internet thinking, that ensures the highest level of efficiency, so it can make its amazing products with cutting-edge technology and innovative services available at accessible and honest prices.

There are three pillars that Xiaomi’s business model is constructed on: hardware, Internet services and new retail. During an event held at Milan’s Superstudio Più today, Xiaomi announced that it is bringing to Italy all three parts of the “triathlon” business model, including Mi.com and the first Authorized Mi Store. Through this, the company is demonstrating its commitment to the Italian market, as well as showcasing its new attitude to change the game in the technology industry.

Mr. Wang Xiang, Senior Vice President, Xiaomi, said at the event: “Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in Italy, a market of great importance for Xiaomi in Western Europe, two days following our official entry into France. We are dedicated to bringing in more amazing products and innovative services at honest prices to best satisfy the growing demand from our Mi Fans and consumers here. Xiaomi is a company committed to developing products that combine cutting-edge technological innovations, and we believe that our products and services will amaze consumers and win their trust, helping us ultimately change the game in the technology industry.”

Xiaomi announced Mi MIX 2S and Redmi Note 5 at the event, as well as an IoT product Mi Electric Scooter.

Xiaomi and Wind Tre have joined hands in bringing Mi MIX 2 and Redmi 5 Plus smartphones into stores of the latter across Italy under the global strategic alliance inked between Xiaomi and CK Hutchison in May. IoT products are also expected to arrive in the future at Wind and 3 stores.

In addition, Xiaomi announced a collaboration with TIM, to offer users an attractive option to renew their smartphones.

Xiaomi is partnering with Datamatic S.p.A., GIVI Distribuzione S.p.A., and Italy Wing S.R.L. to distribute, market and support its highly innovative products in Italy. Other than its site http://www.mi.com/it, Xiaomi joins hands with e-commerce platform Amazon.

Offline, Xiaomi partners with local offline retailers to present a broad range of highly innovative products in Italy, including Mediaworld, Esselunga, Carrefour, Coop, Iper, Iperal, Auchan, Panorama and Trony. Xiaomi also revealed today information about opening its first Authorized Mi Store in Italy on 26 May, located at commercial center IL CENTRO in Milan.

The event also featured a speech from Qualcomm Technologies’ Enrico Salvatori, Senior Vice President and President, Qualcomm EMEA, who congratulated Xiaomi on its entry into Italy: “Qualcomm Technologies, Inc. is very pleased to be working with Xiaomi on their entry into Italy with the Mi MIX 2S and Redmi Note 5. It has been a pleasure to witness their success in Spain since their arrival there late last year. Powered by the Qualcomm® Snapdragon™ 845 Mobile Platform with X20 LTE, the Mi MIX 2S supports advanced connectivity and immersive experiences, all with a sleek, bezel-less design.”

For more information about Xiaomi, visit http://blog.mi.com, for more information on the products available in Italy, visit http://www.mi.com/it.

[News] Xiaomi Mi MIX 2 now available through Vodafone Spain

  • Xiaomi’s Mi MIX 2 will be available through an exclusive operator channel Vodafone Spain starting this week on its Online Store and in Vodafone stores. Xiaomi Mi MIX 2 offer a download speed of up to 600Mbps and a 5.99” screen.
  • Through the launch, Vodafone becomes the first operator in the Spanish market to commercialize products from Xiaomi.

Madrid, 23 of May, 2018. – Vodafone Spain and global technology leader Xiaomi jointly bring the premium flagship smartphone Mi MIX 2 to the Spanish operator market this week, exclusively for Vodafone subscribers.


Mi MIX gave everyone a glimpse of what the phone of the future would look like, defying everyone’s expectations about smartphone design and pioneering the trend of full screen display smartphones. Mi MIX 2 raises the bar — with its 5.99-inch screen and a 18:9 full screen display, it delivers a stunning appearance with the screen almost entirely filling up the front surface.

Additionally, it allows for surfing on the Internet at a download speed of up to 600Mbps and an upload speed of up to 100Mbps.

Through the launch, Vodafone becomes the first operator in the Spanish market to commercialize a product by Xiaomi.

Powerful and elegant

Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.

Mi MIX 2 delivers the ultimate high-performance experience, powered by a Qualcomm Snapdragon 835 processor and comes with 6GB RAM and 64GB memory. It also uses the latest Sony IMX386 sensor in its 12-megapixel camera, and comes with 4-axis OIS that reduces the effect of handshake or motion, so images and videos remain sharp.

Availability and price plans

Mi MIX 2 is available from this week in Vodafone stores and the Vodafone Onine Store. It benefits from the following Vodafone advantages:

  • No commitment to remain in tariff
  • The best price in the free market at € 399 for the 6 GB + 64 GB version
  • Installment payment without interest
  • Mobile insurance “Total protection” 3 months of gift
  • After-sales service: repair in 5 days with original parts and replacement smartphone

Mi MIX 2 is available with One M and Red M plans (or higher) without commitment, to keep a € 0 initial cost and a € 16.5 per month for 24 months, along with a 3 month mobile insurance gift (€ 4 / month for subscription afterwards).

With Vodafone One M 120Mb, customers will have benefits such as symmetric fiber at 120Mb, 10GB of data, Chat Pass and Social Pass, unlimited calls and roaming from the smartphone in the EU and the United States, calls to landlines and mobiles from a landline and between family members, 1 year free TIDAL Premium, and an additional line with 500MB, Chat Pass and calls at 0 cent / min., for € 76 / month.

And with Vodafone SuperPass you can enjoy unlimited data volume to stream video, music and maps apps for additional € 14 / month.


Mi MIX 2


Mini S/

Mini M /

One S



Red M/ Red L One M/One L/

One Family/

Unlimited Family


One Light

Initial price/


99€ + 12,5€/ month 49€+14,5€/ month 0€+16,5€/ month 99€+12,5€/ month


Wang Xiang, Senior Vice President of Xiaomi, said: “This new partnership with Vodafone allows us to tap on an even wider consumer group that we believe will truly benefit from our amazing products at honest prices. Vodafone is a leading player and I am truly excited to further grow our business in Spain in partnership with them.Mi MIX 2 showcases Xiaomi’s abilities to push boundaries, and be at the forefront of innovation, while making cutting-edge technologies accessible to everyone.”

Nuno Taveira, Director of the Terminal Business Unit of Vodafone Spain, commented: “we want our customers to have at their fingertips the best smartphones in the market to enjoy with the best 4G + network and that is why this exclusive distribution agreement of the Xiaomi Mi MIX 2 is essential. In addition, our clients have added advantages such as the elimination of the commitment of permanence, payment in instalments without interest, free mobile insurance for 3 months and after-sales repair service in less than 5 days in our stores”.

[News] Xiaomi enters France and Italy, marking further expansion in Western Europe


Rise of our e-commerce: an efficiency evolution

No one knows what would have happened if Lei Jun, our founder and CEO, hadn’t sold the e-commerce site Joyo.com to Amazon for $75 million in 2004. Joyo.com became Amazon’s seventh global website and was rebranded as Amazon China in 2011.

“Selling Joyo made me feel like I was parting with my child,” Lei said in his office at Kingsoft after a colleague came to congratulate him on the sale. He established Joyo in 2000, and in just four years, it became China’s largest online retailer for books, music and videos. At that time, Alibaba was only a small start-up.

Though saddened by the sale, Lei was greatly motivated by the high efficiency that e-commerce could bring. He had the belief that by improving e-commerce, it would be possible for Chinese manufacturers to make high quality products and sell them at accessible prices.

He put this belief into practice by starting Xiaomi in 2010, embarking on a new journey of making smartphones with features that match the best models in the world, yet sell at half the price through Mi Store, available in mobile app and Mi.com. Mi Store offers the full line-up of our products directly to our users. In Chinese mainland, India and certain selected markets, users can purchase products directly from local Mi Store apps and websites. For other international markets, Mi Store serves as the centralized platform for users to learn about our products and services.

The newly launched Redmi S2 is now available on Mi.com.

Our first smartphone – Mi 1 for RMB 1,999, which is powered by the dual-core processor Qualcomm Snapdragon S3, received more than 300,000 pre-orders in the first two days on Mi.com in September 2011.

Our company is built on innovation and efficiency, and our mission is to relentlessly build amazing products at honest prices thereby helping everyone in the world enjoy a better life through technology.

“Since our inception, we have focused on direct online sales of our products to maximize efficiency and build a direct digital relationship with our users,” said Lei in an open letter published on 3 May 2018.

Due to the efficiency of e-commerce, we can deliver products into the hands of users in a very short time span. During this year’s Mi Fan Festival in early April, a customer in southern China’s Fujian province posted on his WeChat moments with excitement, “I placed an order for a Mi Band 2 on Mi.com in the morning and received it in the afternoon! What delivery speed, I can’t believe it.”

Mi Band 2 is one of the best selling Xiaomi products.

Now Xiaomi’s Mi Store is the third largest 3C and home appliance direct sales online retail platform on the Chinese mainland. Additionally, it’s the third largest direct sales online retail platform in India by GMV in 2017, according to iResearch. Available on Mi Store are several dozen smart devices and household products from Xiaomi and our Mi Ecosystem portfolio companies. We’ve also launched Mi.com in several global markets, bringing users inspirational products at accessible prices, with strong user experience around the world.

Cementing our commitment of bringing amazing products at accesible prices for lifestyle products, last April, we established a new self-operated e-commerce marketplace Youpin, which we created not only to sell our Mi-branded products but also to sell high-quality products that are not associated with Xiaomi but curated and sourced by us.

Youpin, which includes the Youpin mobile app and the Youpin.mi.com website, stands for good taste and premium quality, which is also the Chinese meaning of the name.

We replicated the successful model of Mi Store to Youpin to maintain relentless efficiency and excellence to our customers. Other than Xiaomi and Mi Ecosystem products, Youpin also brings selected lifestyle products from third party companies, offering a wide variety of goods from household items and furniture to clothes and food and wine – all high-quality products made available to consumers at accessible prices.

Our neck pillow from RMB 49 is one of the best-selling products on Mi.com and Youpin.

For example, one of our bestselling products is a tomato egg instant noodle with a price tag of RMB 59.9 for a box of 12 packets. It has received over 22,000 customer ratings in just four months, with a satisfaction mark of 94 of 100.

“It has always been difficult for me to understand why consumers have to bear the cost of inefficiency. That is why Xiaomi has the will and determination to revolutionize the industry’s cost-efficiency. We do this by putting in every bit of effort to creating quality products and maximizing value to users,” said Lei.

[News] Xiaomi debuts Redmi S2 for great selfies

Starting at RMB 999, Redmi S2 has a 16MP front camera and Xiaomi’s latest AI Beautify for amazing selfies

NANJING, China, 10 May 2018 — Global technology leader Xiaomi launched Redmi S2 today, touted as the best Redmi phone for selfies with a 16MP front camera that is powered by pixel binning technology and featuring AI Beautify. With a starting price of RMB 999, Redmi S2 also sports a 12MP + 5MP AI dual camera, coupled with AI face-unlocking, and is powered by the Qualcomm® Snapdragon™ 625 platform.

Best Redmi phone for selfies

The 16MP front camera of Redmi S2 captures details in good light and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel. This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.

When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catchlights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.

AI dual camera for clear shots day and night

Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.

In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep them from retouching, and the algorithm has also been optimized for popular selfie facial expressions.

5.99” full screen with great ergonomics

Redmi S2 is powered by the Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm architecture for balanced performance and power consumption.

Redmi S2 comes with a 5.99-inch 18:9 full screen display. Its back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.

Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster, and comes with AI face unlocking and Xiaomi’s very own Xiao Ai voice assistant.

Redmi S2 comes in three colors: Gold, Rose gold and Dark grey. The 3GB + 32GB version will retail for RMB 999, while the 4GB + 64BG version is priced at RMB 1,299. A simple, elegant TPU case will be shipped in the box with every Redmi S2. The phone will be available in China starting 17 May, 2018.

Xiaomi’s smart home products now work with the Google Assistant

Xiaomi’s unique ecosystem approach has created a comprehensive suite of products that are centered on our smartphones and include mobile peripherals, smart hardware and lifestyle products ranging from rice cookers to fitness trackers. Currently, Xiaomi has invested in more than 90 IoT and lifestyle companies and, together, we have been able to make a positive impact on many industries.

However, we want to do more. As we seek to bring even more convenience to our users around the world, we understand that deepening our collaboration with partners is key. With this goal in mind, Xiaomi announced during Google I/O 2018 that our smart home products will now work with the Google Assistant, allowing users to control products through a smart speaker, like the Google Home, or with the Google Assistant app.

The initial selection of compatible products includes Mi Bedside Lamp, Mi LED Smart Bulb and Mi Smart Plug, which will be coming to the U.S. shortly. More information about each product can be found below:

Mi Bedside Lamp has 16 million color customizations and can be configured to fit any environment or mood. In addition to the touch-sensitive panel at the top and the Mi Home app, users can now use the Google Assistant to control Mi Bedside Lamp through voice control.

Mi LED Smart Bulb will add color to any room, supporting up to 16 million colors. With support for the Google Assistant, users no longer have to get out of bed to turn off the lights and can also control brightness and color temperature verbally.

Turn any product into a smart device with Mi Smart Plug. This smart Wi-Fi plug allows users to turn power on and off using an app or by simply asking the Google Assistant and enables consumers to issue a voice command to their favorite “non-smart” gadgets.

These smart home products will be available in the U.S. shortly, starting with Mi Bedside Lamp in May. Stay connected with Xiaomi on Facebook and Twitter to find out more details about price and availability.

Be the first to try out Android P beta on Mi MIX 2S

As an Internet company, Xiaomi has always emphasized on making the best user experience on our apps. Xiaomi’s first product was MIUI, our proprietary operating system built on the Android kernel. From the start, MIUI has fully embraced the Android ecosystem, including all mobile apps.

Working with developers has always been a very important part of our DNA, and after entering the hardware business, Xiaomi has continued to ensure that our users get the best user experience possible, backed by seamless integration between hardware and software.

Continuing to deliver on this vision, Xiaomi today announced its participation in the Android P Developer Preview program. This provides developers and early adopters a chance to experience the latest Android release on Mi MIX 2S, allowing them to try out the latest features, and test apps they have developed, ensuring that they work on the upcoming Android P.

Android P is the upcoming version of Google’s mobile operating system, and comes with many new features for developers and users. For example, developers will be able to simulate a notch on the top of the screen to accommodate for smartphones that have this design. Notifications have also been enhanced in Android P in supported messaging apps, you can see images in the notifications. Users who wish to learn more about the Android P Developer Preview can visit http://developer.android.com.

First announced on 27 March, Mi MIX 2S is a natural choice for Xiaomi’s participation in new, innovative programs. Featuring an exceptional AI dual camera and the latest Qualcomm® Snapdragon™ 845 platform, Mi MIX 2S takes Xiaomi’s photography technologies to a new level  and demonstrates Xiaomi’s commitment to making its innovations accessible to the widest possible range of consumers.

With Mi MIX 2S now part of the Android P Developer Preview program, developers can now choose to test their latest apps on a flagship device that starts at RMB 3299 (about US$520) in China, and which will be available in many of Xiaomi’s global markets soon. This allows developers to tap into a flagship experience at an accessible price.

To try our developer preview on Mi MIX 2S, please visit http://www.mi.com/en/androidppreview to download the software. Full instructions are also available on the site. All versions of Mi MIX 2S are supported.

The developer preview is not final software, and some features may be missing. Those who want to try it out are reminded to back up their software before downloading and installing the developer preview. Users can also submit feedback and bugs through our webpage.

[News] Wind Tre and Xiaomi announce strategic partnership to bring a range of innovative devices to Italy