Beijing, CHINA, February 13, 2020 – Global technology leader Xiaomi today unveils its annual smartphone flagship devices from the Mi 10 series – Mi 10 Pro and Mi 10. The Mi 10 series is among the firsts to feature Qualcomm Snapdragon 865, and boasts a 108MP 8K-enabled camera and an immersive audio experience with dual stereo speaker system. Mi 10 Pro achieved a score of 124 for camera and 76 for audio on DXOMARK, ranking the flagship smartphone first in both the camera and audio categories. The Mi 10 series starts from RMB 3,999, and will be available in Mainland China starting February 24, 2020.
Unprecedented flagship performance: Snapdragon 865 + LPDDR5 + UFS3.0
The Mi 10 series is powered by the Qualcomm Snapdragon 865. As the flagship mobile platform of the year, the Snapdragon 865 is the leading 5G platform to-date, offering staggering multi-gigabit 5G connectivity, it also delivers top-notch performance in terms of CPU, GPU, camera, and AI capabilities.
The Snapdragon 865 uses a three-cluster architecture and has a maximum clock speed of 2.84GHz. With the new Kryo 585 being based on the Cortex-A77 architecture, which is the latest generation of ARM processor architecture, CPU performance is increased by 25% compared to its predecessor. The new Adreno 650 graphics processor also has a 25% upgrade in rendering speed, with a decreased energy consumption of 35%. The fifth-generation AIE artificial intelligence engine enables AI capabilities that is 2x more powerful than the predecessor, which provides Mi 10 with better performance in videography, imagery, and AI processing applications.
Mi 10 series comes with the latest LPDDR5, supporting a maximum transmission rate of 5500Mbps, and boasting up to 50% improvement in performance while still remaining power efficient. Paired with the industry’s fastest UFS 3.0 flash memory, and adopting the new Write Turbo technology, Mi 10 series can achieve a maximum sequential write speed of up to 730MB per second. The series also uses the latest Wi-Fi 6 technology, with speeds up to 9.6Gbps which provides an 2.7x increase compared to Wi-Fi 5, also supporting 8×8 MU-MIMO technology, the download speed for multiple connected devices increases by 100%.
In terms of heat dissipation, Mi 10 series offers the most sophisticated cooling system to date: a 3000mm² super large vapor chamber, graphene, and 6-layer graphite structure. It also includes copper foil heat sinks and thermal gel to improve the overall cooling capability of Mi 10, and ensures the device stays cool for extreme performance and 5G high-speed download.
With the powerful SoC + RAM + ROM + Wi-Fi 6 setup, Mi 10 series offers leading 5G connectivity and the best read and write performance of any smartphone on the market.
Truly immersive entertainment experience: 108MP camera, 8K video capture, and dual stereo speaker system
Mi 10 series features a 108MP main camera with a 1/1.33” ultra large sensor. It is also among the first to support 8K ultra-clear video recording in 7680×4320 ultra-high resolution, users can also capture ultra-clear 33MP photos while recording in 8K by simply tapping on the screen. With both OIS and EIS support, Mi 10 series ensures stable video capture even in extreme conditions.
In addition to a 108-megapixel main camera, Mi 10 Pro also includes a classic 50mm portrait lens with 2x optical zoom, a telephoto lens with 10x hybrid zoom, and a 20MP ultra wide-angle lens, each of which is of flagship level, and with the camera system supported by dual OIS.
Aside from camera, Mi 10 series offers by far the strongest audio configuration and capabilities of any Xiaomi device. The audio system is equipped with symmetrical dual 1216 linear speakers with large 1.2cc sound cavity, which makes the output volume 100% higher than its predecessor. Mi 10 series offers AI audio tuning to adapt to different usage and playback scenarios for better sound quality, delivering an unmatched immersive audio experience.
With a DXOMARK camera score of 124 and audio score of 76, Mi 10 Pro proudly earned the top spot in the world as the world’s best camera (Photo and Video) and audio smartphone.
Flagship viewing and charging experience: AMOLED curved display with TruColor, triple fast charge
Mi 10 series sports a 6.67 ”AMOLED curved DotDisplay, with up to 800nit typical and a peak brightness of up to 1200nit, and a contrast ratio of up to 5,000,000:1, which delivers lively and vivid images. The display also supports 90Hz refresh rate and 180Hz touch sampling rate, delivering an unprecedented smooth experience.
Mi 10 Pro also offers the highest level of color accuracy in the industry, with a JNCD <0.55 and △E <1.1. Each device undergoes careful calibration with seventy-two color analyzers and two spectroradiometers in eighteen production lines prior to sales. This ensures Mi 10 series displays can accurately reproduce colors as they are intended.
In addition, Mi 10 Pro comes with a 4500mAh high-capacity battery, and features 50W wired fast charge, 30W wireless fast charge, and up to 10W reverse charging. The 50W wired fast charge supports charging to 100% in 45 minutes, while the 30W wireless charging can charge to 100% in 65 minutes. A 65W charging adapter comes in-box.
Mi 10 comes in glossy black, blue, and gold, with a thickness of 8.96mm and bottom bezel as small as 3.32mm. Mi 10 Pro, on the other-hand, features a matte design in blue and white with AG coating for a more premium hand feel and minimizes the chance of leaving fingerprints behind.
Other notable features on the Mi 10 series include in-screen fingerprint sensor for quick unlock, IR blaster for easy home appliances remote control, multifunctional NFC for swift payment, and a linear haptic motor for realistic touch response.
Mi 10 starts at RMB 3,999 and will officially launch on February 14 in three variants: 8GB + 128GB, 8GB+256GB, and 12GB+256GB.
Mi 10 Pro starts at RMB 4,999 and will be available in three variants: 8GB+256GB, 12GB+256GB, and 12GB+512GB.
Mi AIoT Router AX3600: The first router to support Wi-Fi 6 and Qualcomm platform
Aside from the unprecedented Mi 10 series, the event also introduced Xiaomi’s first router that supports Wi-Fi 6 technology – the Mi AIoT Router AX3600. Packed with Qualcomm’s quad-core processor, six-channel quality signal amplifiers, and an independent AIoT smart antenna, the Mi AIoT Router AX3600 provides blazing connection speeds of up to 3000 Mbps, leading the router products in the 5G era. It also supports network connection in one simple click for Xiaomi smart products. Priced at RMB 599, Mi AIoT Router AX3600 is available for purchase at Xiaomi authorized channels, starting February 13.
Mi 65W Fast Charger with GaN Tech: Fully charge Mi 10 Pro in 47 minutes
Adopting a novel semiconducting material GaN, Mi 65W Fast Charger with GaN Tech features a highly portable size that is 48% smaller than regular Mi Laptop adapter. This material is also extremely effective in thermal conductivity and resistant to high temperature, acid, and alkali, allowing the Mi 65W Fast Charger with GaN Tech to eliminate abnormal charging situations such as overcharging, over discharging, overheating, and short-circuiting. Mi 65W Fast Charger with GaN Tech provides up to 50W of charging power for Mi 10 Pro, which will charge the battery from 0 to 100% in 45 minutes. It also supports Mi Fast Charging, PD 3.0 fast charging protocol, and fast charging for all iPhone products. Starting from RMB 149, Mi 65W Fast Charger with GaN Tech will be available for purchase on Xiaomi official channels starting February 18.
Mi Bluetooth Speaker with Wireless Charging: Transforming wireless charging experience
Xiaomi introduced a whole new genre that combines wireless charging for smartphones and Bluetooth speakers-Mi Bluetooth Speaker with Wireless Charging. The device incorporates a built-in wireless charging function and a 20° elevation design on its front, allowing users to charge their smartphones while consuming media with ease. Aside from charging Mi 10, Mi 10 Pro, and Mi 9 Pro with a maximum 30W wireless charging, Mi Bluetooth Speaker is also capable of charging Qi compatible devices, such as Samsung S10 and iPhone 11. Mi Fast Link Technology is also enabled to ensure smooth connection with NFC and MIUI smartphones. Moreover, when the device is charging Mi 10 or Mi 10 Pro, the smartphone will automatically switch on XiaoAi AI ambient display after the screen is locked, turning the smartphone and the speaker into a XiaoAi AI assistant with touch screens. Priced at RMB 249, Mi Bluetooth Speaker with Wireless Charging will be available for purchase from mi.com and Mi Home beginning February 18.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.
In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.