Discover Mi: How AIoT Turns Listening into Hearing

Numerous technological advancements have propelled true wireless (TWS) headsets to steal market share from traditional Bluetooth and wired headphones in recent years. According to Canalys, TWS headsets have overtaken wireless earphones and wireless headphones as the largest category with a stellar 183% year-on-year growth in Q3 2019. To find out more about the latest trends in the field and Xiaomi’s vision for the future of TWS earpieces, we sat down with people who were in the vanguard of the company’s ecosystem efforts as well as senior decision-makers from 1MORE, the Xiaomi ecosystem company behind Mi Earphones.

User-centered design and continuous progress

Sharing Xiaomi’s brand philosophy, companies like 1MORE, are committed to the cause of making advanced technology accessible to everyone, a commitment out of which Xiaomi’s very first offering to audiophiles, four-unit wired Mi In-ear Headphones Pro, was born. 

“From Mi In-ear Headphones Pro to the recent Mi True Wireless Earphones 2 Basic, we have made our best to improve every aspect of the product from noise cancellation to pro-level sound quality, battery life and more,” explained Channing Zhang, General Manager, VP, and Partner at 1MORE Group. “We have made considerable strides in terms of providing users with a low latency audio experience without sacrificing sound quality. Mi True Wireless Earphones 2 Basic incorporate a 14.2mm large driver for more natural sound and support high quality AAC audio decoding.”

“We contemplated every design feature, material, surface treatment, and color with Xiaomi and had to restart the process several times. In order to make sure that the earphones are comfortable to wear, we analyzed thousands of ear canal data samples in the laboratory and collected feedback from consumers. To improve call sound quality and allow our products to rival high-end competitors we systematically optimized our chips, design, and noise reduction algorithms,” added Kevin Hu, Product Director at 1MORE Group.

“We keep collecting feedback from our Mi Fans across the world and have so far released several TWS earphone products with a high price-performance ratio. Our designs for casual users, sports lovers, and mobile game enthusiasts have received compliments from the Mi Fan community and beyond. We are confident that we can offer even more superior product experience to our users with the new Mi True Wireless Earphones 2 Basic,” said Shawn Lin, Global Product Manager at Xiaomi.

Technology for all

“Price and performance are currently among the few reasons preventing users from switching to TWS devices. However, as technology breakthroughs in this segment proliferate, we are confident in our ability to make quality TWS devices accessible to everyone,” shared Channing Zhang. “Currently, there are still certain scenarios under which TWS headsets can be inferior to their wired brethren, high FPS gaming that requires low latency audio is one of them. Yet in the near future, we believe, TWS devices will be able to showcase similar performance and will even outpace wired headphones on multiple fronts.”

Product innovation and the future of TWS devices

“By incorporating location, movement and health detection sensors, voiceprint recognition and other advanced features, TWS earphones could become the key to any smart home. They will transform into the ultimate personal wearable devices, allowing users to study, exercise, or rest more efficiently,” Zhang continued.

The mastermind behind 1MORE expects that as soon as the functionality of TWS devices develops to a mature level, their design will become more personalized. TWS devices will be tailored to different needs be it sports, business, education or leisure. 

“We believe that in 2-3 years the computing ability of TWS headsets will equal that of smartphones 10 years ago turning them from a tool merely playing sounds into a powerful information processing unit, even independently from smartphones,” predicted Chuangqi Li, Senior Product Director of Ecosystem at Xiaomi.

Xiaomi debuts its all-new entry-level champion – Redmi 9 Series

Starting at EUR 99, Redmi 9 series will reinvent the entry-level smartphone experience with exceptional performance

[Beijing, CHINA, July 15, 2020] – Global technology leader Xiaomi today announced a list of smartphone models within the budget segment: Redmi 9, Redmi 9A, and Redmi 9C. Touting powerful chipsets and premium features, these all-new variants represent Xiaomi’s mission to make exceptional smartphone experiences accessible to everyone. 

Redmi 9: reinventing the entry-level smartphone experience

As the first entry-level Redmi smartphone to feature an all-purpose quad-camera set up, Redmi 9 helps capture life’s special moments. Whether you’re looking to take a quick snap, wide-angle group shot, close-up with stunning details, or beautiful portrait photos, Redmi 9 has you covered. The device also integrates fun and creativity into the photography experience with premium camera features, including Kaleidoscope and Palm Shutter. 

Meanwhile, users can view more with Redmi 9’s bigger and better screen. Featuring a 6.53’’ FHD+ Dot Drop display, Redmi 9 offers an optimal visual experience with crystal-clear detail at your fingertips. It also comes with TÜV Rheinland Low Blue Light certification and Corning® Gorilla® Glass for on-the-go protection.   

On the performance front, Redmi 9 sports an optimized MediaTek Helio G80 SoC, delivering a 107% improved performance1 over its predecessor. Paired with a 5020mAh (typ) large capacity battery, Redmi 9 packs the power you need for everyday work and play. This performance beast even supports 18W fast charging technology to keep your sideline time to a minimum so you can get back in the game. 

Redmi 9 features the stunning smartphone design you deserve. On the back cover, it leverages a chic gradient color design and an anti-fingerprint ripple texture. The rear fingerprint sensor is specially designed to sit beside the camera set, and surrounded by a trendy circle design featured on Redmi’s current smartphone lineup. Altogether, this makes Redmi 9 even more comfortable to hold and unlock.

To round it out, Redmi 9 also comes with a 3.5mm headphone jack, IR blaster, and multifunctional NFC2, while supporting dual SIM usage and an additional microSD card slot. With Redmi 9, users don’t have to compromise – they can have it all. 

Redmi 9 will be available in three color variants: Carbon Grey, Ocean Green, and Sunset Purple. Recommended retail price at EUR 149 for the 3GB+32GB variant and EUR 169 for the 4GB+64GB variant. 

Redmi 9C: AI triple camera and 6.53’’ large display

This brand-new entry-level smartphone is equipped with a massive 6.53” Dot Drop display for an immersive viewing experience and a 5000mAh high-capacity battery that satisfies users who want to do more and enjoy more on their phone. Redmi 9C features MediaTek Helio G35, an octa-core gaming chipset which can go up to 2.3GHz. It also sports the AI optimized triple camera that can quickly and easily capture crisp and clear images in a variety of situations.

Redmi 9C will be available at a recommended retailing price of EUR 119 for 2GB + 32GB variant, and EUR 139  for 3GB + 64GB variant. 

Redmi 9A: 6.53’’ large display and 5000mAh battery

This brand-new entry-level smartphone is equipped with a massive 6.53” Dot Drop display for an immersive viewing experience and a 5000mAh high-capacity battery that satisfies users who want to do more and enjoy more on their phone. Redmi 9A features MediaTek Helio G25, an octa-core gaming chipset, which allows for a smooth day-to-day operating experience. It also sports the AI-optimized 13MP rear camera that can quickly and easily capture crisp and clear images in a variety of situations. 

Redmi 9A comes at 2GB + 32GB and will be available at a recommended retailing price of EUR 99.

Quick Specs:

Redmi 9  Redmi 9A Redmi 9C
Display 6.53’’ FHD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

NTSC: 70% (typ)

TÜV Rheinland low blue light certification 

Reading mode 2.0

Corning® Gorilla® Glass 3 

6.53” HD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

TÜV Rheinland Low Blue Light certification 

Reading mode

6.53” HD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

TÜV Rheinland Low Blue Light certification 

Reading mode

Rear camera 13MP wide-angle camera

8MP ultra-wide angle camera, 118° FOV

5MP macro camera 

2MP depth sensor 

13MP main camera 13MP main camera

2MP macro camera

2MP depth sensor

Front camera 8MP front camera 5MP front camera 5MP front camera
Dimension  163.32 x 77.01 x 9.1mm 164.9 x 77.07 x 9.0mm 164.9 x77.07 x 9.0mm
Processor  MediaTek Helio G80 

12nm process technology 

Oct-core CPU, up to 2.0 GHz 

MediaTek Helio G25

12nm process technology 

Octa-core CPU, up to 2.0 GHz 

MediaTek Helio G35

12nm process technology 

Octa-core CPU, up to 2.3 GHz 

Weight  198g 194g 196g
Security  Rear fingerprint sensor 

AI Face Unlock

AI Face Unlock2 AI Face Unlock2
Charging  5020mAh (typ) battery

Supports 18W wired fast charging 

10W in-box charger 

5000mAh (typ) battery

Supports 10W wired charging

10W in-box charger 

5000mAh (typ) battery

Supports 10W  wired charging

10W in-box charger 

Network support  Dual 4G standby Dual 4G standby Dual 4G standby
Connectivity  Bluetooth 5.0 

Multi-functional NFC2

IR blaster 

Micro USB

3.5mm headphone jack

Dual mic2 

Micro USB

3.5mm headphone jack

Supports multi-functional NFC2

System  MIUI 11 based on Android 10 MIUI 12 based on Android 10 MIUI 12 based on Android 10
Variant  3GB + 32GB, 4GB + 64GB2

Expandable storage up to 512GB 

2GB+32GB

Expandable storage up to 512GB 

2GB+32GB, 3GB+64GB

Expandable storage up to 512GB 

Available color  Carbon Grey, Ocean Green, Sunset Purple  Granite Gray, Peacock Green, Sky Blue Midnight Gray, Sunrise Orange, Twilight Blue

 

For product images please refer to Redmi 9  Redmi 9C, Redmi 9A.

 

  1. Data acquired through Xiaomi internal test. 
  2. Availability may vary across different markets. 

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi unveils stellar lineup of ecosystem products to fit every lifestyle

New versions of fan favorites Mi Smart Band 5 and Mi Electric Scooter Pro 2 debut alongside Xiaomi’s all-new entertainment device lineup

Beijing, CHINA, July 15, 2020 – Global technology leader Xiaomi today announced a slate of new ecosystem products, featuring Mi Smart Band 5 and Mi Electric Scooter Pro 2 – next-generation versions of the brand’s beloved wearable and transportation blockbusters. The company also debuted a star-studded entertainment device lineup with Mi True Wireless Earphones 2 Basic, Mi TV Stick, and Mi Curved Gaming Monitor 34”. 

The launch signals Xioami’s growing footprint across personal tech categories – on a global scale – while delivering on its mission of providing high-quality tech products at honest prices. 

Mi Smart Band 5 delivers elevated fitness tracking for all

Consumers’ favorite fitness companion is now bigger and better than ever. Mi Smart Band 5 boasts a large 1.1” color AMOLED display with 20% more screen than its predecessor. Users can express their unique style by choosing from over 65 dynamic displays and six sleek band colors. With a vibrant display and sporty design, Mi Smart Band 5 makes fitness fashionable. 

Whatever your workout style, Mi Smart Band 5 has you covered. With 5 ATM water-resistant certification, the device can accompany users in and out of the water – from the pool to the track or the surf to the shower. With 11 exercise modes – including indoor cycling, elliptical, yoga, rowing machine, and jump rope – Mi Smart Band 5 captures your workout progress, no matter how you move. 

Beyond fitness, Mi Smart Band 5’s  PPG heart rate sensor is now up to 50% more accurate1, so you can always stay in touch with your cardiac health with more indicative data on your sleep status, stress levels or even monthly cycles. Additionally, this device gathers all the matrices and outputs a Personal Activity Intelligence (PAI) value for you to easily understand your health level. 

To power a larger screen and newly added features, Mi Smart Band 5’s battery supports up to 14 days of continuous usage.2 And when it is time to recharge, there’s no need to remove the tracker from its band thanks to Mi Smart Band 5’s all-new charging solution. Conveniently snap it onto its charger via its magnetic back, and let the charging begin!

Mi Smart Band 5 will be available at a recommended retailing price of EUR 39.99. Users can also enjoy an early bird price at EUR 34.99.4

Ride with power, go the distance with Mi Electric Scooter Pro 2

Too long to walk, but not far enough to drive? Go the distance with Mi Electric Scooter Pro 2. Xiaomi’s sleek new micro-mobility solution can travel up to 45km, at speeds up to 25 km per hour.3 An ideal commuting companion, the device can effortlessly climb 20% incline slopes and accommodate a week’s worth of trips on a single charge.2 

The built-in LCD lets riders view and control a wide range of parameters for convenient, hassle-free riding experience. Check the real-time speed, choose a riding mode, connect to Bluetooth, and even monitor headlight status with one quick glance. Mi Electric Scooter Pro 2 also features a 300W powerful motor, reliable double braking system, shock-absorbing pneumatic tires, and easy folding design for elevated urban mobility.

Designed with safety at its core, Mi Electric Scooter Pro 2 sports front, rear, and side reflectors as well as an upgraded 2W headlight that illuminates up to 10 meters ahead, for improved visibility. First-time riders will also receive safety reminders and tips once connected through their mobile devices for an added layer of safety.

The launch also debuted Mi Electric Scooter 1S – a more streamlined model for casual commuters. Mi Electric Scooter 1S can travel up to 30km at speeds up to 25 km per hour and offers an upgraded display, headlight, and other safety features.3

Xiaomi is also very excited to announce a special edition of Mi Electric Scooter Pro 2 in collaboration with the legendary Mercedes-AMG Petronas F1 Team. As stated by Chris Church, Vice President of Brand Partnerships APAC at Mercedes-AMG Petronas Formula 1 team: “We are extremely excited to bring the Mercedes F1 experience closer to our fans.  Like us, Xiaomi is committed to continuous innovation and we are delighted to work alongside them to bring to the market this new edition of their flagship Mi Electric Scooter Pro 2”. So stay tuned for the release soon!

Mi Electric Scooter Pro 2 will become available from EUR 499. Meanwhile, Mi Electric Scooter 1S can be pushed from EUR 399.

Dance, stream, and game like never before with Mi True Wireless Earphones 2 Basic, Mi TV Stick and Mi Curved Gaming Monitor 34” 

Mi True Wireless Earphones 2 Basic 

Designed with both music buffs and business professionals in mind, Mi True Wireless Earphones 2 Basic offers 5 hours of uninterrupted use from a full charge, with a total battery life of 20 hours from the three additional charges from its case.2 Other key features include:

  • Crystal clear calls with dual-mic environmental noise cancellation: The earphones filter background noise with one mic while picking up the user’s voice with the other.
  • Pause and play with automatic in-ear detection: With in-ear detection, Mi True Wireless Earphones 2 Basic automatically pauses when one earphone is removed. 
  • Stellar sound quality: Supporting advanced SBC/AAC codecs and a large 14.2mm dynamic driver, the device delivers an unmatched audio experience across a variety of devices. 

Mi TV Stick

Never go a day without entertainment with the pocket-sized Mi TV Stick. Featuring Android TVTM, Dolby and DTS surround sound support, built-in Google Assistant and Chromecast – Mi TV Stick is the go-to gadget for the ultimate binge-watcher. Other highlights include:

  • Quad-core CPU, 1GB of RAM + 8GB Storage: The device’s substantial output capacity takes the streaming experience of streaming to the next level.
  • Convenient buttons: Mi TV Stick comes with a Bluetooth remote control with dedicated buttons for swift access to Google Assistant, Netflix, and Prime Video.

Mi Curved Gaming Monitor 34”

Gamers will swoon over Mi Curved Gaming Monitor 34” which sports a WQHD 3440×1440 high-resolution display and 1500R curvature for a truly immersive viewing experience. Its 21:9 ultra-wide display expands the aspect ratio by 30% compared to normal 16:9 displays, while its 144Hz game-level refresh rate and flicker-free technology enable a seamless user experience. Additional attributes include:

  • 121% sRGB wide color gamut: Vivid colors are complemented by up to 300 nits of adjustable brightness and a 3000:1 contrast ratio for life-like picture quality.
  • AMD FreeSync™ Premium technology: The monitor seamlessly synchronizes the graphics with the monitor refresh rate when there is a high frame rate output for smoother gameplay.
  • Mi True Wireless Earphones 2 Basic will be available from a recommended retailing price at EUR 39.99. Early price starts from EUR 29.99.4  Mi TV Stick can be purchased from EUR 39.99, and users can buy Mi Curved Gaming Monitor 34” from EUR 399.

Product images please refer to: Mi Electric Scooter Pro 2, Mi Electric Scooter 1S, Mi Smart Band 5, Mi True Wireless Earphones 2 Basic, Mi TV Stick, Mi Curved Gaming Monitor 34’’.

  1. Heart rate detection increased by up to 50% refers to irregular movements such as cross-country running, mountain climbing, hiking, and more. Data is compared against the previous generation and conducted by the internal lab.
  2. Actual battery life may vary depending on environment, frequency of use, and other factors.
  3. Maximum speed may differ between markets to comply with the local laws and regulations. 
  4. Please refer to mi.com for more information. 

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi Announces the Top-notch Mi TV Lux 65″ OLED 

Beijing, CHINA, July 2, 2020 – Today, global technology leader Xiaomi officially debuted its first-ever premium TV model – Mi TV Lux 65″ OLED – in Mainland China. It boasts a 65’’ OLED display, accurate colors (98.3% color gamut, Delta E < 1.5), AI Master Smart Engine, and Dolby Vision support. Mi TV Lux 65″ OLED is built to exceed expectations and takes visual quality to the next level. 

This ground-breaking device also features a stunning audio performance with 9 speaker units with a combined output of 65W, 3D Spatial Sound System, and Dolby Atmos support. It doubles up as a powerful gaming display, thanks to the Auto Low Latency Mode (ALLM), a Variable Refresh Rate (VRR) from 40Hz to 120Hz, and HDMI 2.1 standard output. 

Xiaomi’s first flagship TV – OLED display offers a Delta E as low as 1.5 for accurate colors

As Xiaomi’s first ultra high-end TV, Mi TV Lux 65″ OLED features the latest OLED technology. With 8.29 million individually controlled sub-pixels, the device offers ultra high contrast and produces perfect blacks, emitting close to 0-nit in dark scenes. These ensure an outstanding dark room performance and a stunning viewing experience with exceptional dark details.

Mi TV Lux 65″ OLED also offers professional-grade color reproduction, with an ability to display 98.5% of DCI-P3 color space. The true 10-bit color OLED panel can accurately reproduce a wide range of 1.07 billion different colors. With a Delta E as low as 1.5, Mi TV Lux 65″ OLED delivers accurate colors and brings out true-to-life color pictures. 

Spot every detail with AI Master automatic picture quality adjustment and Dynamic HDR

Mi TV Lux 65″ OLED’s AI Master deep learning engine combines both the essence of human wisdom and creativity. Powered by an MPU 9650 intelligent processor, it automatically adjusts picture quality through Xiaomi’s AI Master for Picture technology. This dedicated technology currently supports 20+ image quality algorithms and intelligently optimizes five major content types.

Thanks to the OLED panel and numerous technical advances powered by the new MTK chip, Mi TV Lux 65″ OLED is able to access Dolby Vision HDR imaging technology, HDR10+, HDR10, and HLG. Dolby Vision revolutionizes the TV experience with incredible brightness, contrast, color, and detail backed by the astoundingly vivid image quality. Dynamic HDR not only enhances TVs HDR capabilities but also ensures that Mi TV Lux 65″ OLED can perfectly display all sorts of HDR10+ video content shot on a mobile phone. It also guarantees that every moment of a video is displayed at its ideal values for depth, detail, brightness, contrast, and wider color gamuts.

Feast your eyes with 120Hz refresh rate, MEMC, and low blue light protection

Xiaomi’s vision for next-gen premium TV is to ensure an ultra-smooth viewing experience for every use scenario. This means stutter-free and low latency image quality no matter if it’s for watching movies, dramas, or sports shows. With 120Hz high refresh rates, 1ms (GtG) response time, and MEMC technology, the Mi TV Lux 65″ OLED can present highly dynamic motion pictures in stunning clarity. This ground-breaking offering is reinforced with image enhancement technology that can optimize the visual quality from pixel level, enriching low-resolution video content with great detail. 

To achieve low blue light emission, the 65’’ OLED display adopts an anti-blue light material that emits non-harmful light within the wavelength of 460-480mm. The OLED panel also comes in the right brightness that ensures flicker-free and comfortable viewing even for families with kids.

Deeply immersive audio experience with 9-unit 65W speakers and Dolby Atmos

Aside from top-notch display and image quality, Mi TV Lux 65″ OLED comes with an immersive 3D sound system for a premium quality audio experience, featuring nine speaker units with a total output of 65W. This includes two sets of 12.5W full-frequency bottom-firing main speakers located on the back of the device (each set with one tweeter and one woofer), two dome surround sound speakers at the top that replicate sounds coming from above, along with a 20W subwoofer speaker with 1.9L sound chamber, and two passive radiators. Mi TV Lux 65” OLED is able to create an immersive sound field that allows users to indulge in a 3D panoramic audio experience with sounds coming from all directions.

Mi TV Lux 65” OLED supports eARC (Enhanced Audio Return Channel) and 32-channel PCM for high-bit rate 3D surround sound signals directly to other speakers via HDMI. With AI Master for Audio sound enhancement technology, the TV can identify content and adjust audio settings automatically between 5 modes: movie, music, news, sports, and others to best suit the scenario. Combined with the capabilities of Dolby Atmos, it offers a truly astonishing audio experience at home.

Enjoy the audiovisual experience you deserve with premium configurations 

Thanks to the flagship MPU 9650 chip, the TV promises breakthrough audio and video quality, which is critically important for console gamers – one of the core user groups of high-end TVs. Mi TV Lux 65″ OLED‘s new series of OLED panels not only support the common HDR10 format of games, but is also equipped with the latest generation HDMI 2.1 standard protocol interface that supports Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR). The 4K 120Hz screen output is not only great at coping with the current mainstream game consoles, but is built to support upcoming next-generation consoles.

Mi TV Lux 65″ OLED aims to become a large-screen smart hub in the user’s home. The in-box NFC Bluetooth remote allows users to simply place their smartphone near the remote to project video content, as well as easily control the TV or other smart home devices using voice commands. It also comes with a built-in XiaoAi AI Assistant 3.0 which boasts a brand-new UI interface, newly added male assistant voice options, and the continuous dialogue function. 

Mi TV Lux 65″ OLED boasts a four-sided bezel-less full-screen design with a 98.8% screen to body ratio, creating the ultimate borderless experience. It also adopts a premium glass stand and a colorful notification light at the bottom of the device, while supporting Always-On display on its OLED panel that can incorporate smart widgets like clock, weather, personal signature, or even display the status of their smart home devices. 

Priced at RMB 12,999, Mi TV Lux 65″ OLED will be available for purchase on Xiaomi official channel in Mainland China starting from July 3rd.