August 16 is a special day for Xiaomi — an open letter

Please scroll down for the Simplified Chinese version. 简体中文版本请见下方。

 

An open letter from Lei Jun (雷 军), Founder, Chairman and CEO of Xiaomi on the company’s plans in the next decade

 

Dear Xiaomi colleagues,

August 16 marks the 9th and 10th birthdays for Xiaomi’s first smartphone and first generation of MIUI operating system respectively. On this particular day, we would like to share a few important announcements regarding our next decade.

Firstly, over the next decade, Xiaomi will have an upgraded core strategy “Smartphone X AIoT”.

From the very beginning, our dream has been to “make the world’s best phones and sell them at half the price, so that everyone can afford them.”

Over the past decade, the smartphone business has been our core. In the foreseeable future, as a personal smart device with the single most significant market size, smartphones will continue to serve as a personal mobile computing hub for everyone. It is a control center with which everyone frequently interacts, and an accompaniment that stays with everyone. Smartphones are critical to our success, and is a cornerstone for our business model.

As such, I want to call on every Xiaomi colleague to show their utmost courage and determination, two values necessary for us to conquer this battlefield. In the meantime, our AIoT business will revolve around smartphones to build up a smart living ecosystem, amplifying our company’s reach.

As intelligent connectivity becomes more integrated into our lives, our “Smartphone X AIoT” core strategy will reap synergistic benefits. The relationship between our core smartphone business and AIoT ecosystem will be mutually beneficial, bringing about symbiotic changes beyond incremental benefits. Our AIoT business will help our smartphone business expand into more application scenarios, winning the hearts of more users, and eventually creating economic moats for our business model. This will truly let everyone in the world enjoy a better life through technology and make us truly lead the future way of living.

Secondly, the “three guiding principles” we will stick to over the next decade.

From our earliest days to becoming the youngest Fortune Global 500 company, we have achieved one miracle after another. Facing our next decade, when the world is faced with uncertainties and we are facing some unresolved issues as well as highly intense competition, how do we move forward and thrive?

Five days ago, I highlighted in my speech delivered in commemoration of the company’s 10th anniversary, that we will resolutely stick to “three guiding principles”:

  • We will never cease to explore and innovate, and bring everyone the most innovative technologies.
  • We will continue to offer products with the best price-to-performance ratio.
  • We will seek to make the coolest products.

We firmly believe that no matter what, the pursuit of technological innovations will always be the prerequisite for Xiaomi’s competitiveness; offering amazing products at accessible and honest prices is an evergreen strategy throughout economic cycles; and making the coolest products is inherent to our engineering culture. These three principles guarantee Xiaomi’s high quality growth ahead, and are our manifesto for the next decade.

Thirdly, over the next decade, we will be a start-up once more with a “Partnership Program” and the “New Decade Entrepreneur Program”

Since its early days, Xiaomi has set up a start-up and partnership culture. Over the past decade, we have attracted a lot of talents, resulting in a diligent and highly capable start-up team, energizing our fast growth with remarkable achievements along the way.

In the upcoming decade, we will once more become a start-up, and continuously replenish our talent pool to form strong teams. With this strong ownership and sense of dedication, we will pass down our engineering culture, our core values of sincerity and passion, and our keys to success in the internet era — Dedication, Perfectionism, Word-of-mouth and Agility. These talents will also be leading Xiaomi to explore other uncharted areas, and renew the company’s drive to carry our dreams into the future.

As a result, we are expanding our partner team to include those excellent colleagues with a strong sense of duty, a great sense of responsibility, unbeatable track records and performance, and a high recognition of Xiaomi’s culture and core values, to share benefits and shoulder risks together.

Just now, new members of this partner team took the oath and officially started their positions:

Mr. Wang Xiang (王 翔), President of Xiaomi Group, he joined the company in July 2015.

Mr. Chew Shou Zi (周 受资), Senior Vice President of Xiaomi Group, and President of International, he joined the company in July 2015.

Mr. Zhang Feng (张 峰), Vice President of Xiaomi Group, Chief of Staff, and Chairman of the Group Procurement Committee, he joined the company in September 2016.

Mr. Lu Weibing (卢 伟冰), Vice President of Xiaomi Group, President of China Business, and General Manager of Redmi, he joined the company in January 2019.

The new Partnership Program is not only a corporate-level decision making body, but also an inheritance of the company’s culture and values, as well as its internet mindset. With new partners, we will improve the company’s core management skills, increasing our strategic capability and operational vitality in the next 10 years. In addition to the five partners we have, we appointed four new ones today, this nine-strong team will be an engine that drives the company forward and upward.

Besides the Partnership Program, we have also kicked off the “New Decade Entrepreneur Program”. A total of 100 highly capable, potential, and best-performing colleagues who represent Xiaomi’s mission, visions and core values will be selected and rewarded with an early entrepreneur package, an incentive aimed at encouraging them to dedicate with an entrepreneurial spirit and bring the company to new levels in the upcoming decade.

A famous proverb says, “If you want to go fast, go alone. If you want to go far, go together.” We have to be consistent in introducing, spotting and nurturing new talents to form a capable, ambitious, empowered, and responsible team, laying the foundation for our continuous growth. We will offer all levels of talents the freedom to grow and the rewards to match, so that every colleague can live up to the full potential.

Over the next decade, we are sure that Xiaomi’s successful journey ahead will be due to our new wave of talents.

Dear colleagues, we must believe in ourselves, and make the fullest efforts to realize our hopes and dreams in the future!

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816日是一个重要的日子

小米集团创始人、董事长兼首席执行官雷军公开信

各位小米同学:

8月16日是小米手机九周年和MIUI十周年的生日。在这个特殊的日子里,关于小米新十年我想向大家宣布几件大事。

首先,下一个十年,小米的核心战略将升级为手机 X AIoT”

小米梦想的起点就是“做全球最好的手机,只卖一半的价钱,让所有人都买得起”。

十年来,智能手机始终是小米最重要的核心业务。在可预见的未来,智能手机依然是最强大的个人移动计算中心,陪伴用户时间最长、交互最为频繁的控制中心,也是市场规模最大的电子设备。智能手机是直接关系到我们事业成败的核心业务,是我们的商业模式持续成立的基石。

因此,全体小米人要拿出无畏的勇气、必胜的信念,坚决攻下智能手机主战场。与此同时,AIoT业务将围绕手机核心业务构建智能生活,做小米价值的放大器。

在智能互联进一步融合的当下,“手机 X AIoT”的核心战略,会更强调乘法效应。手机核心业务和AIoT生态布局,不再只是简单的加法,也不是简单的并列关系,而是能引起质能转化的方程式。AIoT业务要成为手机业务的催化剂、助燃剂,渗透更多场景、赢得更多的用户,成为小米商业模式的护城河,真正让全球每个人都能享受科技带来的美好生活,让小米真正成为未来生活方式的引领者。

第二,下一个十年,我们永不更改的三大铁律

从一碗小米粥到最年轻的世界500强,我们取得了一个又一个奇迹。在新十年开启之际,当今世界充满了不确定性,我们处于竞争烈度最强的赛道,自身还有很多有待解决的问题,未来的路要如何走?

五天前,我在小米十周年公开演讲时已经提到了——未来我们要继续坚持小米永不更改的“三大铁律”,即:技术为本、性价比为纲、做最酷的产品。

我们坚信,不论时空如何变幻,技术创新是我们不变的追求,是始终保持竞争力的前提;性价比是永不过时的商业模型,它背后的高效是穿越经济周期的法宝;做最酷的产品是小米工程师文化的本分。“三大铁律”就是小米保持高质量发展的保障,是我们面向下一个十年的宣言。

第三,下一个十年,重新创业,小米将实行合伙人制度新十年创业者计划。

小米创立以来,就一直坚持创业文化和合伙人文化。十年来,这种文化吸引了大量杰出的人才,凝聚起以公司使命为己任、锐意进取的创业团队,激励和驱动着公司高速发展,取得了举世瞩目的成绩。

新的十年,我们将重新创业,更需要强大的团队和源源不断的杰出人才,怀着强烈的主人翁意识,以勇猛精进、舍我其谁的心态,将小米浓厚的工程师文化、真诚热爱的价值观、“专注、极致、口碑、快”的互联网方法论薪火相传、发扬光大,带领小米勇猛开拓、一往无前。

因此,我们决心扩大合伙人队伍,让更多具有使命感、责任心,且战功卓著、德才兼备、高度认同并践行小米文化价值观的杰出伙伴,成为小米合伙人队伍的一员,和公司共担风险、共享利益。

就在刚刚,合伙人团队新成员已正式宣誓就任,他们是:

王翔,集团总裁,2015年7月加入小米。

周受资,集团高级副总裁、国际部总裁,2015年7月加入小米。

张峰,集团副总裁、集团参谋长、集团采购委员会主席,2016年9月加入小米。

卢伟冰,集团副总裁、中国区总裁、Redmi品牌总经理,2019年1月加入小米。

小米的合伙人制度是集团核心事项的集体决策机制,更是小米文化价值观和互联网方法论的传承机制。新合伙人的加入,将大大增强小米下一个十年的战略牵引力和行动耐久力,为小米新征程提供更强有力的核心管理保障。依然在岗的5位创始合伙人,加上4位新合伙人,9人的合伙人团队将带领集团继续前行。

除了合伙人制度,小米“新十年创业者”计划也已同时启动。我们将选拔百位认同小米使命、愿景、价值观,有能力、有潜力、并且在核心岗位有突出战功的年轻干部,给予类似早期创业者的回报,激励他们以创业者心态和投入度,和公司共绘未来十年的美好蓝图。

一个人可能走得快,一群人才能走得远。持续不断地发掘、引进和培养人才,组建有能力、有抱负、有冲劲、有担当的人才梯队,是我们事业能够永续发展的根本。小米将持续会为各个层级优秀人才提供充足的空间和丰厚的回报,让每一位同事都能大展身手。

 

小米下一个十年,将是一部英雄辈出、将星璀璨的传奇。

小米同学们,在未来的征途里,相信自己,一往无前!