High refresh rate done better with 7-stage AdaptiveSync technology

Smooth viewing experience is largely achieved thanks to the smartphone’s display refresh rate – the higher, the smoother. Mi 10T Pro and Mi 10T feature a 144Hz ultra-high refresh rate display paired with an industry-first 7-stage AdaptiveSync technology. This proprietary technology enables 7 stages of refresh rate adjustment, from 30Hz to 144Hz. The display is able to adjust its refresh rate depending on content being viewed for buttery smooth graphics, while ensuring prolonged battery life.

Buttery smooth graphics with 7-stage refresh rate adjustment

Graphic lags and screen jittering are especially noticeable when the display’s refresh rate (Hz) does not match its contents’ frame rate (fps). For example, when a video is at 25fps, while the display operates at 60Hz, the two are mismatched and will cause the screen to jitter.

The reason for the jitter is that a 25fps TV show runs at 25 frames per second, while a fixed 60Hz screen shows 60 frames per second. As a result, there is a mismatch between the display terminal and the content source, which results in the screen being forced to display the same frame several times before moving to the next one, causing a lag between the video and the screen.

So when a 60Hz screen plays a 25fps video, there will be a backlog in the amount of time it takes the screen to display the first frame and all the subsequent frames. It would take 2/60 seconds to display one frame, 3/60 seconds to display the next frame, etc., which will cause screen jitter.

To avoid screen jitter, it is best to set the screen refresh rate to be the same as, or a multiple of the content frame rate. Put simply, a 24fps video can be displayed at a 48Hz refresh rate, and a 25fps video displayed at a 50Hz refresh rate. Although each frame is shown repeatedly, it is shown for the same amount of time, ensuring smooth viewing.

Xiaomi’s self-developed AdaptiveSync technology offers a total of 7 stages (30/48/50/60/90/120/144Hz) of refresh rate adaptation, fully covering the frame rates of various content types, and achieving accurate frame-to-frame matching, thus eliminating screen lags and display jittering.

Improved battery performance, automatic adjustment to any content 

With a higher refresh rate, the display driver IC consumes more current. Moreover, a higher refresh rate also causes additional strain on CPU, GPU, memory and other internals, which increases the overall power consumption.

Typically, high refresh rate phones can only switch between 60Hz and the highest refresh rate available on them. This causes a common drawback in high refresh rate phones – shortened battery life. 

Mi 10T Pro and Mi 10T’s AdaptiveSync is the industry’s latest solution to this issue – 7 stages of refresh rate adjustment, accurately matching various use scenarios to avoid unnecessary power consumption. For active usage scenarios such as scrolling through social media feeds, the refresh rate will switch to 144Hz to ensure a smooth viewing experience, when interaction with the screen occurs less frequently, the rate instantly drops to 50Hz to reduce power consumption.

Equipped with our 7-stage AdaptiveSync technology and a 5000mAh battery, Mi 10T Pro and Mi 10T can last 1.3 days* under heavy usage, and two whole days* under light usage. It outperforms most other 5G flagship smartphones.

In addition to the top-of-the-line 144Hz variable-speed high refresh rate, Mi 10T Pro and Mi 10T are equipped with 7-stage AdaptiveSync technology. It intelligently synchronizes screen refresh rate with content frame rate to achieve the best display and power performance. Mi 10T display is outstanding in terms of color accuracy, color difference and pixel density.

*Data from Xiaomi Lab.

Xiaomi launches Mi 10T series, a trio of best-in-class, high-performance smartphones for work, gaming, and everyday use

A triple threat of power and creativity: Mi 10T Pro, Mi 10T and Mi 10T Lite offer impressive cameras, AdaptiveSync display, powerful processors and long-lasting batteries

Beijing, CHINA, September 30, 2020 – Global technology leader Xiaomi today announced the release of a trio of smartphones that will “Power Your Creativity” like never before. The flagship Mi 10T Pro takes creating and exploring to the next level, with unmatched specs in its class. Mi 10T continues to push boundaries, delivering top-notch experiences for everyone from working professionals, to streaming enthusiasts and mobile gamers. Mi 10T Lite brings 5G to everyone and offers unparalleled user experience. 

Mi 10T Pro and Mi 10T: Taking mobile creativity and exploration to the next level

Continuing Xiaomi’s category-defining ultra-high resolution legacy 

There’s no denying Xiaomi’s pivotal role in defining the 108MP camera segment — from debuting the world’s first 108MP smartphone camera to introducing countless photography software innovations in the past year alone. Mi 10T Pro continues the brand’s ultra-high resolution legacy with OIS and 8K video support. Mi 10T offers an impressive 64MP main camera. But it doesn’t stop there – both Mi 10T Pro and Mi 10T offer a triple camera setup with a 13MP ultra wide-angle camera and 5MP macro camera, equipping it to capture moments that matter. And with a 20MP front camera, anyone can look their best whether taking a selfie or video-calling a loved one. 

Building on Xiaomi’s existing technology, Mi 10T Pro and Mi 10T flaunt new and dynamic photography software features. Six standalone Long exposure modes let anyone capture artsy shots, from Moving crowd – which focuses on an idle subject while blurring dynamic surroundings – to Star trails – which creates a swirling starry sky effect. Photo Clones captures four of you in a single shot. Plus, Timed burst feature offers endless opportunities for fun, allowing users to set up photos with a time gap that can also be converted into video, while three new photo filters – Cyberpunk, Gold vibes and Black ice – help bring the desired mood to life. 

Pushing the boundaries even further, Mi 10T Pro and Mi 10T also offer compelling new video features. Video Clones captures “two selves” in one video, while Dual Video can record from the device’s front and back cameras simultaneously, making it ideal for capturing surprise reactions. Finally, Time-lapse selfie video lets users create a fast-forward effect for more engaging vlogs. 

A smooth future with 144Hz AdaptiveSync TrueColor display

Mi 10T Pro and Mi 10T feature one of the best flat displays available in any smartphone today, with an industry-leading 144Hz refresh rate to boot. While high refresh rate displays often fall victim to high power consumption and inconsistent frame rates, Xiaomi’s AdaptiveSync display automatically matches the content’s frame rate, from enjoying your favorite movie at 48Hz to watching TV series at 50Hz, from streaming video at 30Hz or 60Hz to scrolling social media feeds or gaming at up to 144Hz – it guarantees a smooth experience and optimum battery usage. And with Motion Estimation, Motion Compensation (MEMC) technology, the devices insert more frames to make video smoother and better viewing.

With a P3 color gamut and TrueColor, the display offers extremely wide range and accurate colors. Reading mode 3.0 simulates a paper texture to protect your eyes, while Sunlight display 3.0 automatically enhances contrast and adjusts dynamic color saturation outdoors. With a 360° ambient light sensor built in, the screen can intelligently adjust brightness – even in backlit conditions. 

Power your creative genius and get your game on with Qualcomm® Snapdragon 865™ 

Anchored by the flagship Qualcomm® Snapdragon™ 865, Mi 10T Pro and Mi 10T offer extreme power efficiency, performance, and 5G connectivity. Xiaomi packed in a wide range of 5G bands, ensuring compatibility with more networks in more locations than before.

Users will also experience desktop level gaming thanks to the Qualcomm® Adreno™ 650 GPU. Together with UFS3.1 and LPDDR5, the devices tout the industry-leading smartphone ROM and RAM available today. 

Massive 5,000mAh (typ) battery with added features to keep you powered up all day

Mi 10T Pro and Mi 10T boast one of Xiaomi’s biggest flagship series batteries: a massive 5,000mAh (typ). With battery power optimization technology baked in, the smartphones release more power for longer battery life. 

When a juice up is needed, no one will miss a beat thanks to MMT (Middle middle tab) technology and an exceptionally fast and uniquely designed 33W wired charging process – made even more convenient by the included 33W charger. 

Mi 10T will be available in 6GB + 128GB and 8GB + 128GB, starting from EUR499. Mi 10T Pro will be available in 8GB + 128GB and 8GB + 256GB, starting from EUR599. Sales will start tomorrow via Xiaomi’s official sales channels1.

Mi 10T Lite: A powerful 5G smartphone without compromise

Step up your photography game with the ultra-clear 64MP quad camera 

Offering one of the most elite camera setups in the segment, Mi 10T Lite’s quad camera sports an ultra-clear 64MP primary camera, 8MP ultra-wide camera, 2MP macro camera and 2MP depth sensor for a crystal clear image, everytime. New software tools such as six Long exposure modes, Time-lapse selfie, Timed burst and Dual Video offer users the ability to capture more unique and creative images without the need for standalone editing software. Moreover, high-quality selfies are taken by Mi 10T Lite’s 16MP in-display front camera.

Experience the power of smoothness with 120Hz AdaptiveSync display

Featuring an impressive 120Hz refresh rate, Mi 10T Lite automatically adapts to the most suitable refresh rate depending on the type of content being viewed. Whether streaming a movie, watching a favorite TV series, or playing a mobile game, Mi 10T Lite offers an optimal viewing experience that can keep up with different content. For those who enjoy reading on their phone but want to avoid the constant eye strain, Mi 10T Lite has them covered with Reading Mode 3.0 – as seen in Mi 10T Pro and Mi 10T. 

Experience the power of Qualcomm® Snapdragon™ 750G and 4,820mAh (typ) battery

Debuting on Mi 10T Lite, the Qualcomm® Snapdragon™ 750G chipset offers unparalleled power efficiency, amazing on-device AI and blazing fast performance. With the brand new 5G processor, Mi 10T Lite offers 5G for everyone. Furthermore, its large 4,820mAh (typ) battery and 33W fast charging capabilities allow the device to keep up all day.

Mi 10T Lite will be available in 6GB + 64GB and 6GB + 128GB, starting from EUR279.  Flash sale for Mi 10T Lite (6GB + 64GB only) will begin October 13th (00:00 WET) at EUR249. General sales for Mi 10T Lite will start on October 14th (00:00 WET) via Xiaomi’s official sales channels1.

Mi 10T Series Quick Specs:

  Mi 10T Pro Mi 10T Mi 10T Lite
Display 144Hz 6.67″ TrueColor DotDisplay
20:9 aspect ratio, 2400×1080 FHD+, 
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz/144Hz 
Support MEMC
Support DCI-P3, HDR10
Brightness: 500 nits (typ), 650 nits max brightness (typ)
Color contrast ratio: 1500:1 (typ)
Sunlight display 3.0, Reading mode 3.0
TÜV Rheinland Low Blue Light certification
360° ambient light sensor
120Hz 6.67” DotDisplay 
20:9 aspect ratio, 2400×1080 FHD+
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz
Color gamut: NTSC 84% (typ)
Brightness: 450 nits (typ)
Color contrast ratio: 1500:1 (typ)
HDR10
Sunlight display 3.0, Reading mode 3.0
TÜV Rheinland Low Blue Light certification
360° ambient light sensor
Color1 Cosmic Black, Lunar Silver, Aurora Blue Cosmic Black, Lunar Silver Atlantic Blue, Pearl Gray, Rose Gold Beach
Body Corning®️ Gorilla®️ Glass 5 front and back
Aluminum alloy frame
Corning®️ Gorilla®️ Glass 5 front and back
Aluminum alloy frame
Corning®️ Gorilla®️ Glass 5 front and back
Plastic frame
Dimensions 165.1mm x 76.4mm x 9.33mm, 218g 165.1mm x 76.4mm x 9.33mm, 216g 165.38mm x 76.8mm x 9.0mm, 214.5g
Performance Qualcomm®️ Snapdragon™️ 865
up to 2.84GHz clock speed
Qualcomm®️ Snapdragon™ 750G
up to 2.2GHz clock speed
Rear camera 108MP wide-angle camera, 1.6μm 4-in-1 Super Pixel with OIS,
82° FOV, f/1.69, 7P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV, f/1.89, 6P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV
 f/1.89, 6P lens

8MP ultra-wide camera, 120° FOV, f/2.2

2MP macro camera, f/2.4 
FF (4cm) 

2MP depth sensor, f/2.4

Front camera 20MP in-display front camera
 f/2.2
16MP in-display front camera 
f/2.45
Connectivity 5G
WiFi 6
Dual SIM
Multi-functional NFC
IR blaster
5G
Dual SIM
Multi-functional NFC
IR blaster
Unlock Side-mounted fingerprint sensor
AI Face Unlock
Charging 5,000mAh (typ) high-capacity battery
33W wired fast charging 
33W in-box charger
4,820mAh (typ) high-capacity battery 
33W wired fast charging
33W in-box charger
Audio Dual speakers
Hi-Res Audio certification
Dual speakers 
Hi-Res Audio certification
Motor X-axis linear vibration motor Z-axis linear vibration motor
System MIUI 12 based on Android 10
Storage variants1 8GB+128GB
8GB+256GB
6GB+128GB
8GB+128GB
6GB + 64GB
6GB + 128GB

Brand new Mi 65W Fast Charger

To keep up with your power needs, Xiaomi also launched Mi 65W Fast Charger with GaN tech. Packing a powerful punch into a compact design that is small enough to fit in the palm of your hand, Mi 65W Fast Charger is able to swiftly charge your smartphone, laptop, and game console. Starting at a recommended retail price of EUR 29, Mi 65W Fast Charger will be available for purchase soon1

Mi Watch: Empower an active life with styles and features to love

The launch also marked the global debut of Mi Watch, Xiaomi’s very first smartwatch model for the global market. As a brand new addition to Xiaomi’s wearable product lineup, Mi Watch is made to empower active lifestyles of all kinds. 

Featuring a 1.39’’ bright AMOLED panel and a dedicated sports button on the side, Mi Watch provides users instant access to a smorgasbord of 117 exercise modes. To comprehensively oversight one’s health, it packs six different sensors and GPS to offer key health metrics and environmental data, for example, heart rate, blood oxygen level, and air pressure. The device is ultra light-weight and long lasting – perfect for continuous everyday use. After only two hours of charging, it offers an outstanding 16 days of battery life2. Additionally, Mi Watch supports an array of features including over 100 watch faces,  camera remote function, native emojis on notifications, voice control, and more. 

Starting at a recommended retail price of EUR 99, Mi Watch will be available for purchase soon1

For product images please refer to Mi 10T Pro, Mi 10T, Mi 10T Lite, Mi 65W Fast Charger with GaN Tech, Mi Watch.  

1Pricing and availability may vary between markets.

2Battery life may vary based on actual usage.

5G connectivity will vary based on local operator capabilities.


About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/

Breaking boundaries with Xiaomi’s next TV LUX

Sep 28, 2020, Beijing, CHINA – Constantly pursuing innovation and technological excellence, today Xiaomi unveiled the third generation of Mi TV Master Series – Mi TV LUX 82’’ Pro and Mi TV LUX 82’’. Packing a set of features that define next-generation content consumption, the latest additions to Mi TV LUX series sets a new benchmark for the transforming TV industry.

Mi TV LUX 82’’ Pro

Coming with a massive 82’’ screen, the ground-breaking Mi TV LUX 82’’ Pro is the ultimate portal into the world of 8K entertainment.  From the screen panel, chipset, algorithms to ports, Mi TV LUX 82’’  Pro provides an all-encompassing 8K experience, capable of outputting true 8K quality images regardless of the input method thanks to 5G support as well as USB 3.0, HDMI 2.1, and ethernet ports.

Mi TV LUX 82” Pro

Mi TV LUX 82’’ Pro features the cutting edge Mini LED backlight technology. Along with its 960 segmented backlight system, Mi TV LUX 82’’ Pro provides 2000nits of peak brightness, and a contrast ratio as high as 400000:1. It also adopts quantum dots and offers a 98% P3 color gamut for breathtaking color representation. On the audio front, Mi TV LUX 82’’ Pro introduces a brand-new form factor that brings innovation to the next level. When users turn on the TV, two independent audio soundbars with a custom-designed speaker layout and Dolby Atmos support automatically slide out from both the left and the right sides, producing a truly immersive sound that will make users feel as if they are in the center of a theatre or a concert hall.

Mi TV LUX 82” Pro

Mi TV LUX 82’’ 

Mi TV LUX 82’’  offers the best price-performance ratio for a 4K TV this year while also inheriting the premium genes of the LUX series. Aside from the giant 82’’ screen, Mi TV LUX 82’’ supports Dolby Vision, and is certified to all HDR standards, including HDR, HDR10+, HDR10, and HLG. It offers 1000 nits peak brightness, high contrast ratio, Dolby Atmos, and comes with HDMI 2.1 support. 

Mi TV LUX 82”

Both variants come with the MIUI for TV system that can turn the TV into a central hub for all Xiaomi AIoT devices thanks to the built-in XiaoAi AI assistant 3.0 and far-field voice control. Mi TV LUX 82’’ Pro also comes with an in-box NFC remote control that allows users to cast video from their smartphones by merely touching it with their handset.

The introduction of Xiaomi’s TV LUX series is a clear result of the years that Xiaomi has put into accumulating cutting-edge TV technology. With these two new additions, Xiaomi TV LUX series successfully distinguishes itself from the fierce competition in the sector. Through the TV LUXseries, Xiaomi will continue to push forward high-quality products making the best use of innovative form factors, IoT, 5G, AI, and other technological breakthroughs,  while also making them accessible to everyone. 

Quick Specs:

Mi TV LUX 82’’ ProMi TV LUX 82’’

Dimension
2028 x 1148mm ( incl. soundbars and base stand )1830.3 x 1147.6mm ( incl. Base stand)
Display7680 x 4320 resolution 
Mini LED 960 segmented backlight system 
Quantum Dot technology, support DCI-P3 98% color gamut.
3840 x 2160 resolution 
Segmented backlight system
Support DCI-P3 93% color gamut.
Processor CPU: Dual Core A73+ Dual core A53
GPU: Mail-G51
RAM: 4GB
ROM: 256GB 
CPU: Cortex A73 four-core 
GPU: Mail-G52 MC1
RAM: 4GB
ROM: 64GB
ConnectivityWiFi: Dual frequency 2.4GHz/5GHz 
Bluetooth 5.0 
IR blaster
WiFi: Dual frequency 2.4GHz/5GHz 
Bluetooth 5.0 
IR blaster
PortsHDMI x 3 ( 1 for 8K input, 1 for eARC) 
DTMB x 1
USB x 2 (USB 2.0/ USB 3.0) 
1-gigabyte ethernet port x 1
Optical fiber x 1
5G-SIM port x 1
HDMI x 3 ( 1 for 4K 120Hz input, 1 for eARC) 
AV x 1
ATV/DTMB x 1
USB x 2 
Ethernet port x 1
Optical fiber x 1
MIC: 4 mic
Video/Audio Video decoding: Dolby Vision, HDR10+, HDR10, MPEG1/2/4, H.264, H.265 
Audio decoding: Dolby Digital Plus, Dolby Atmos, DTS-HD etc.,
Video decoding: Dolby Vision, HDR10+, HDR10, MPEG1/2/4, H.264, H.265, Real 
Audio decoding: AI AQ, Mi Sound, Dolby Digital Plus, Dolby Atmos, DTS-HD etc.,
OSMIUI for TVMIUI for TV

Mi TV LUX 82’’ Pro and Mi TV 82’’ will be priced at RMB 49,999 and RMB 9,999 respectively, available for purchase from Sep 28, 2020, and Oct 21, 2020, from Xiaomi’s official channels and authorized resellers in mainland China.

ShotByMi 2020 Last Round Goes Live on September 25th

ShotByMi 2020 Photography Challenge entered the last round on September 25th. This time, it’s all about Light and Shadow, as it’s these two elements that can turn a seemingly ordinary scene into a dazzling photograph.
ShotByMi 2020 Episode 3 aims to empower Mi fans’ creativity by allowing everyone to immerse themselves into the world of light and shadow while capturing and immortalizing a tiny slice of their life. It’s a great chance for the worldwide Mi fan community to seize the moment and reveal the beauty of everyday life that often goes unnoticed through the lens of a Xiaomi Phone.
On September 21st, ShotByMi official team announced the Grand Prize winner @ Pyae Phyo Aung for Episode 2 Street Life. The prize included a $5000 creative fund and the latest Mi 10T series phone. 10 Outstanding Prize winners were on the winning list as well.
 
Since this is the last round of ShotByMi 2020 photography challenge, we are excited to announce a number of updates.
-The winner of the Grand Prize will be chosen from the finalists according to votes cast by world-renowned judges.  The main prize is a  a $5,000 creative fund. 10 Outstanding Prize winners will receive the latest Xiaomi flagship phone Mi 10T series as a reward.
– For the first time ever, ShotByMi photography challenge will hold offline exhibitions in different countries and regions. It will be a great chance for Mi Fans to have a real connection with the ShotByMi community. Mi fans will also get a chance to win offline activity prizes during the exhibitions.
This time France and Spain will also join ShotByMi 2020 Episode 3. ShotByMi photography challenge is expecting more and more Mi fans from European countries to showcase their vision and stories through their photographic journey.
Art comes from life and goes beyond it. Experience life to the fullest as every moment is unduplicated. Take the last chance to join ShotByMi 2020 Photography Challenge. Xiaomi looks forward to experiencing “Your Vision, Your Story” together through the lens of Xiaomi smartphones. 

Mi India brings retail experience closer to home with Mi Store on Wheels

  • Scales up Retail operations, launches moving stores in Chhattisgarh’s rural markets from Saraipali to Pithora

India, 20 September 2020: Mi India, the number one smartphone and smart TV brand, today announced the launch of ‘Mi Store on Wheels’ (MSoW), an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. A radical new concept, Mi Store on wheels will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will be the first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.

Commenting on the initiative, Muralikrishnan B, COO, Mi India, said, “With Mi Store on Wheels, our aim is to increase our availability in the far corners of our nation and bring the best in class Mi Store showroom experience in areas that have limited access. We are proud to pilot this novel initiative with hopes of bringing quality shopping experience to all consumers. We are hopeful and   confident that MSoW will be a disruptor in changing the dynamics of the retail business in our rural markets. Following all the necessary hygiene and safety practises, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit. With this new initiative and having the largest exclusive single brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighbourhood”

Mi India has worked towards bringing innovation to everyone and fostering entrepreneurship. Its exclusive retail network has made it possible for thousands of individuals to become entrepreneurs through their association with the brand. The company is working towards building future-ready experience and has introduced some special initiatives to ensure ease of purchase, keeping partners and customers safe, and fostering business continuity, further enabling its users and retail partners to connect in the post-COVID world.

During the recent pandemic-led lockdown, Mi India launched its first omni-channel solution – Mi Commerce as a special initiative, with the intent to blur online and offline boundaries. Taking another step in this direction, the brand is enabling ease & convenience to the customers by bringing these stores closer to the user’s neighbourhood. These physical stores will allow Mi Fans and consumers to experience and purchase some of the recently introduced offerings under the Redmi and Mi portfolio.

MSoW will have all the newly launched 9 series models from Redmi, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Other than smartphones, the store will also include products such as 32 inch and 43 inch Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers. In addition to this, to add to the customer delight,  the moving store will also gather feedback from the customer on the products that customers want for the next time the MSoW arrives in their city.

The Mi Store on Wheels will ensure higher footfalls of customers from different clusters of markets. The brand has always been known for its innovative initiative and MSoW is another step in that direction by the company. Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

Xiaomi Announces Official Release of Android™11 for Mi 10 and Mi 10 Pro

Beijing, CHINA, September 9, 2020 – Mi 10 and Mi 10 Pro will be the first batch of Xiaomi devices to receive the Android™ 11 update. The latest iteration of Android™  comes with a slew of considerable improvements. Combined with a series of smart features that come with MIUI 12, this update is fully optimized for effortless conversation management and seamless smart device control. 

With system-level technical innovations, MIUI 12 boasts an ultra-smooth user interface based on immersive animations and visualizations that translate into a lifelike user experience where every detail feels almost palpable. Other major updates introduced by Android 11 include:

Conversations: 

Android 11 enables users to manage their conversations across multiple messaging apps at one place in the notification shade. New functions allow users to respond to messages right from the drop down notifications section. The OS update also allows users to organize conversations according to their priority. Prior conversations can be shown on the lock screen and can “break through” the Do Not Disturb setting.

Bubbles: 

Bubbles in Android 11 will float on top of other apps and be accessible for users in different situations. Bubbles can be expanded to reveal full app functions and can be collapsed when not used. It is a useful tool that allows users to better multitask and never miss important messages. 

Device Controls:

The phone turns into a “digital wallet and keys” offering a one touch path to controlling users’ connected smart devices without the need to open additional apps. With faster and easier access to their smart devices, users can enjoy smoother and more elegant media switching as well as experience wireless Android Auto functions on their phones. To use Device Controls, visit “Settings” and then go to “Display”, tap on “Control center & Notification shade” and enable “Use new Control center”. Users can add apps to the “Smart Home” section in the Control center and manage connected devices directly.

Mi 10 and Mi 10 Pro bring photography and videography to the forefront, reinforcing it with an impressive hardware setup and software features. Backed by 8K-capable videography, 108MP photography, premium audio and a flagship 5G mobile platform, they are real all-rounders perfectly suited for modern urban elites and smartphone power users. 

Xiaomi closely follows Android’s major releases and updates its devices. Catering to users’ expectations, Android 11 is now made available on Mi 10 and Mi 10 Pro Global ROMs for developers and users to have an early glimpse of its smart features.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

POCO X3 NFC – The true mid-range champion

Offering top-of-the-line 120Hz screen, a massive 5,160mAh battery, and exactly the performance you need

Beijing, CHINA, September 7, 2020 — POCO, the industry-redefining smartphone brand, launched its latest device: POCO X3 NFC. Tailored for young tech and gaming enthusiasts, it adopts a unique finish-line design that screams power. The device puts performance above all else, offering only the most useful high-end specs with no frills at a fraction of the usual price.

Debuting Qualcomm’s newest and most powerful 700-series 4G processor – Snapdragon 732G – POCO X3 NFC boasts incredible performance that lasts up to two days on one charge, thanks to the handset’s large 5,160mAh battery. Meanwhile, the phone’s 120Hz+240Hz display creates an incredibly smooth and responsive experience superior to most flagships on the market.

Exactly the performance you need with the brand-new Qualcomm® Snapdragon 732G platform

As a perfect daily driver, POCO X3 NFC is all about incredible everyday use and an optimized gaming experience. Running on Qualcomm’s most powerful 4G processor to date, the Snapdragon™ 732G, POCO X3 NFC offers sustained peak performance and AI capabilities that will impress even the most demanding gamers thanks to its architecture based on the Kryo 470 octa-core CPU and Adreno™ 618 Elite Gaming series GPU. 

To ensure steady operation and frictionless user experience, the device embeds LiquidCool Technology 1.0 Plus, combining an enlarged copper heat pipe with multiple layers of graphite that work together to reduce the heat of the phone’s processor by up to 6 degrees1.

The phone’s incredible performance can be further optimized for gaming thanks to the latest iteration of Game Turbo 3.0, the utility that tunes the phone in accordance with game requirements, that ensures users get the most out of the handset’s powerful hardware. Additionally, the phone’s Z-axis linear motor ensures superb haptic feedback with over 150 vibration modes for different scenarios.

Exactly the immersion you need with 120Hz + 240Hz display and stereo speakers

In line with POCO’s original goal of making innovation available to everyone, POCO X3 NFC sports a stunning edge-to-edge 6.67” FHD+ DotDisplay with a staggering combination of a 120Hz refresh rate and a 240Hz touch sampling rate. 

POCO X3 NFC boasts one of the smoothest screens in its price category. The DynamicSwitch function allows the phone to save power by automatically switching  between 50, 60, 90 and 120Hz depending on the use case and the format of content displayed on the screen. This allows the phone’s refresh rate to go up for use cases like gaming and down for lighter operations like reading – thereby optimizing power usage

The 240Hz touch sampling rate further reinforces the phone’s extraordinary display capabilities, allowing it to beat most competition hollow. POCO X3 NFC boasts 33% faster response than most flagships currently on the market2, providing for an exceptionally satisfying user experience as well as giving users a noticeable competitive advantage even in the most sophisticated games. 

To ensure utmost immersion, the device also packs a pair of flagship-grade stereo speakers. The 4cc-equivalent upper speaker, 1cc-equivalent lower speaker, and up to 0.5mm vibration amplitude provide for crystal clear stereo sound and an absorbing gaming experience. Meanwhile, the speakers’ ability to self-clean ensures unmuffled audio in the long run. 

Exactly the photos you need with 64MP AI quad-camera system

POCO X3 NFC sports a top-notch rear quad-camera system consisting of a 64MP main camera, 13MP ultra-wide angle camera, 2MP macro camera and a 2MP depth sensor. 

The phone’s main camera is a flagship Sony IMX 682 sensor featuring an  ƒ/1.89 aperture and 1.6μm 4-in-1 Super Pixel that produces detailed and ultra-clear pictures. The 13MP ultra-wide angle camera boasts a 119° field of view propped up by ƒ/2.2 aperture and a 1.0μm pixel size, while the 2MP macro camera and depth sensor complete the setup offering extra functionality and reinforcing the main lens’ capabilities. 

On the front, the device sports a tiny dot 20MP camera with ƒ/2.2 aperture and 1.6μm 4-in-1 Super Pixel, ideal for taking unblemished selfies.

 For those trying to stand out from the crowd, POCO X3 NFC packs a slew of creative features including six kaleidoscope options, Gold vibes mode, Cyberpunk mode, numerous new photo filters, as well as AI Skyscaping 3.0, presenting new creative ways to brighten up users’ social media feed. 

Video enthusiasts can make use of the device’s 4K video recording as well as features including smooth video zoom, focus peaking and AE/AF lock. The included LOG/RAW format support and Vlog mode not only ensure that users can capture their most important moments in utmost quality, but also turn the phone into a semi-professional workstation for video content production.

Exactly the battery life you need with 5,160mAh and 33W fast charging

Top level specs are no use without a battery that lasts. To guarantee that users can enjoy all of its amazing features, POCO X3 NFC is equipped with a large 5,160mAh(typ) battery that lasts over two days under moderate usage. The handset supports 33W fast charging which not only means that the device can be charged to 100% in only 65 minutes, but also that a mere 30 minutes will fill it up to 62%1.

The increased charging speed is achieved through Middle Middle Tab (MMT) technology. In conventional batteries, the electric current is coming from the bottom of the module, filling it upwards, thus resulting in considerably slower charging speed. Middle Middle Tab (MMT) technology is based on an innovative method in which the battery receives the electric current from the middle and spreads it simultaneously to the top and bottom of the module. This allows for faster and more consistent charging speed, while also ensuring battery longevity, compared to traditional layouts.

POCO X3 NFC comes in two variants – 6GB+64GB and 6GB+128GB. Both will be available for purchase online starting tomorrow at an early bird price of EURO 199 and EURO 249 respectively.

6GB+64GB: Recommended retail price at EUR 229.
6GB+128GB: Recommended retail price at EUR 2693.

POCO X3 NFC Quick Specs:
  POCO X3 NFC
Display 6.67” FHD+ LCD DotDisplay

20:9, 2400×1080, 395ppi

240Hz touch sampling rate

120Hz refresh rate

Color gamut: NTSC 84% (typ)

Contrast ratio: 1,500:1(typ)

Brightness: 450 nits (typ) / 380 nits (min)

TÜV Rheinland Low Blue Light certification

HDR10

Wildvine L1 certified

Color Shadow Gray, Cobalt Blue
Dimensions 165.3mm x 76.8mm x 9.4mm, 215g
Network Support Dual SIM standby3

Wi-Fi 5

Processor Qualcomm® Snapdragon™ 732G

– Kyro 470 octa-core CPU,

– Adreno 618 GPU with select Elite Gaming features

Storage LPDDR4X RAM, UFS 2.1 storage
Cooling System LiquidCool Technology 1.0 Plus – Enlarged copper heat pipe + multiple layers of graphite, up to 6°C CPU temperature reduction
Rear Camera  64MP+13MP+2MP+2MP quad camera

64MP main wide sensor

Sony IMX682, 1/1.73“ sensor, ƒ/1.89, 1.6μm 4-in-1 Super Pixel, 6P lens, PDAF

13MP ultra-wide angle sensor, 119° FoV, ƒ/2.2, 1.0μm

2MP macro sensor, ƒ/2.4, 1.75μm, 4cm

2MP depth sensor, ƒ/2.4, 1.75μm

Up to 4K 30fps, video recording, AI Skyscaping 3.0, Night Mode, ShootSteady video, Vlog mode

Front Camera 20MP in-display front camera

ƒ/2.2, 1.6μm 4-in-1 Super Pixel

Connection Multifunctional NFC, IR blaster
Security Side-mounted fingerprint sensor
Battery & Charging 5,160mAh (typ) high-capacity battery

33W fast charging

33W in-box charger

USB Type-C

Audio Dual Stereo Speakers

4cc-equivalent 1012 upper speaker, open cavity

1cc-equivalent 1216 lower speaker

Maximum speaker vibration amplitude: 0.5mm

Hi-Res audio certification

3.5mm headphone jack

Motor Z-axis linear vibration motor
System MIUI 12 based on Android 10
Storage Variants 6GB+64GB

6GB+128GB

Product images available here.

1 Lab results. Results may vary based on individual conditions.
2 The number refers to displays with 180Hz touch sampling rate.
3 Pricing and availability may vary between markets.

About POCO

POCO is an independent smartphone brand under Xiaomi Group launched in 2018 by a highly-experienced and passionate team of smartphone industry professionals.

Its first release – POCO F1 – swiftly propelled the brand in popularity among tech enthusiasts and media, all thanks to its incredible performance. 

As part of its vision, POCO aims to bring ultimate performance and latest technologies to a larger user base by delivering only the innovations that truly matter, hence the motto “everything you need, nothing you don’t”. (more…)