Mi India brings retail experience closer to home with Mi Store on Wheels

  • Scales up Retail operations, launches moving stores in Chhattisgarh’s rural markets from Saraipali to Pithora

India, 20 September 2020: Mi India, the number one smartphone and smart TV brand, today announced the launch of ‘Mi Store on Wheels’ (MSoW), an innovative concept that brings exclusive retail experience to the heart of Bharat, closer to the remotest parts of the country. A radical new concept, Mi Store on wheels will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will be the first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.

Commenting on the initiative, Muralikrishnan B, COO, Mi India, said, “With Mi Store on Wheels, our aim is to increase our availability in the far corners of our nation and bring the best in class Mi Store showroom experience in areas that have limited access. We are proud to pilot this novel initiative with hopes of bringing quality shopping experience to all consumers. We are hopeful and   confident that MSoW will be a disruptor in changing the dynamics of the retail business in our rural markets. Following all the necessary hygiene and safety practises, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit. With this new initiative and having the largest exclusive single brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighbourhood”

Mi India has worked towards bringing innovation to everyone and fostering entrepreneurship. Its exclusive retail network has made it possible for thousands of individuals to become entrepreneurs through their association with the brand. The company is working towards building future-ready experience and has introduced some special initiatives to ensure ease of purchase, keeping partners and customers safe, and fostering business continuity, further enabling its users and retail partners to connect in the post-COVID world.

During the recent pandemic-led lockdown, Mi India launched its first omni-channel solution – Mi Commerce as a special initiative, with the intent to blur online and offline boundaries. Taking another step in this direction, the brand is enabling ease & convenience to the customers by bringing these stores closer to the user’s neighbourhood. These physical stores will allow Mi Fans and consumers to experience and purchase some of the recently introduced offerings under the Redmi and Mi portfolio.

MSoW will have all the newly launched 9 series models from Redmi, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Other than smartphones, the store will also include products such as 32 inch and 43 inch Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers. In addition to this, to add to the customer delight,  the moving store will also gather feedback from the customer on the products that customers want for the next time the MSoW arrives in their city.

The Mi Store on Wheels will ensure higher footfalls of customers from different clusters of markets. The brand has always been known for its innovative initiative and MSoW is another step in that direction by the company. Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

Xiaomi Announces Official Release of Android™11 for Mi 10 and Mi 10 Pro

Beijing, CHINA, September 9, 2020 – Mi 10 and Mi 10 Pro will be the first batch of Xiaomi devices to receive the Android™ 11 update. The latest iteration of Android™  comes with a slew of considerable improvements. Combined with a series of smart features that come with MIUI 12, this update is fully optimized for effortless conversation management and seamless smart device control. 

With system-level technical innovations, MIUI 12 boasts an ultra-smooth user interface based on immersive animations and visualizations that translate into a lifelike user experience where every detail feels almost palpable. Other major updates introduced by Android 11 include:

Conversations: 

Android 11 enables users to manage their conversations across multiple messaging apps at one place in the notification shade. New functions allow users to respond to messages right from the drop down notifications section. The OS update also allows users to organize conversations according to their priority. Prior conversations can be shown on the lock screen and can “break through” the Do Not Disturb setting.

Bubbles: 

Bubbles in Android 11 will float on top of other apps and be accessible for users in different situations. Bubbles can be expanded to reveal full app functions and can be collapsed when not used. It is a useful tool that allows users to better multitask and never miss important messages. 

Device Controls:

The phone turns into a “digital wallet and keys” offering a one touch path to controlling users’ connected smart devices without the need to open additional apps. With faster and easier access to their smart devices, users can enjoy smoother and more elegant media switching as well as experience wireless Android Auto functions on their phones. To use Device Controls, visit “Settings” and then go to “Display”, tap on “Control center & Notification shade” and enable “Use new Control center”. Users can add apps to the “Smart Home” section in the Control center and manage connected devices directly.

Mi 10 and Mi 10 Pro bring photography and videography to the forefront, reinforcing it with an impressive hardware setup and software features. Backed by 8K-capable videography, 108MP photography, premium audio and a flagship 5G mobile platform, they are real all-rounders perfectly suited for modern urban elites and smartphone power users. 

Xiaomi closely follows Android’s major releases and updates its devices. Catering to users’ expectations, Android 11 is now made available on Mi 10 and Mi 10 Pro Global ROMs for developers and users to have an early glimpse of its smart features.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

POCO X3 NFC – The true mid-range champion

Offering top-of-the-line 120Hz screen, a massive 5,160mAh battery, and exactly the performance you need

Beijing, CHINA, September 7, 2020 — POCO, the industry-redefining smartphone brand, launched its latest device: POCO X3 NFC. Tailored for young tech and gaming enthusiasts, it adopts a unique finish-line design that screams power. The device puts performance above all else, offering only the most useful high-end specs with no frills at a fraction of the usual price.

Debuting Qualcomm’s newest and most powerful 700-series 4G processor – Snapdragon 732G – POCO X3 NFC boasts incredible performance that lasts up to two days on one charge, thanks to the handset’s large 5,160mAh battery. Meanwhile, the phone’s 120Hz+240Hz display creates an incredibly smooth and responsive experience superior to most flagships on the market.

Exactly the performance you need with the brand-new Qualcomm® Snapdragon 732G platform

As a perfect daily driver, POCO X3 NFC is all about incredible everyday use and an optimized gaming experience. Running on Qualcomm’s most powerful 4G processor to date, the Snapdragon™ 732G, POCO X3 NFC offers sustained peak performance and AI capabilities that will impress even the most demanding gamers thanks to its architecture based on the Kryo 470 octa-core CPU and Adreno™ 618 Elite Gaming series GPU. 

To ensure steady operation and frictionless user experience, the device embeds LiquidCool Technology 1.0 Plus, combining an enlarged copper heat pipe with multiple layers of graphite that work together to reduce the heat of the phone’s processor by up to 6 degrees1.

The phone’s incredible performance can be further optimized for gaming thanks to the latest iteration of Game Turbo 3.0, the utility that tunes the phone in accordance with game requirements, that ensures users get the most out of the handset’s powerful hardware. Additionally, the phone’s Z-axis linear motor ensures superb haptic feedback with over 150 vibration modes for different scenarios.

Exactly the immersion you need with 120Hz + 240Hz display and stereo speakers

In line with POCO’s original goal of making innovation available to everyone, POCO X3 NFC sports a stunning edge-to-edge 6.67” FHD+ DotDisplay with a staggering combination of a 120Hz refresh rate and a 240Hz touch sampling rate. 

POCO X3 NFC boasts one of the smoothest screens in its price category. The DynamicSwitch function allows the phone to save power by automatically switching  between 50, 60, 90 and 120Hz depending on the use case and the format of content displayed on the screen. This allows the phone’s refresh rate to go up for use cases like gaming and down for lighter operations like reading – thereby optimizing power usage

The 240Hz touch sampling rate further reinforces the phone’s extraordinary display capabilities, allowing it to beat most competition hollow. POCO X3 NFC boasts 33% faster response than most flagships currently on the market2, providing for an exceptionally satisfying user experience as well as giving users a noticeable competitive advantage even in the most sophisticated games. 

To ensure utmost immersion, the device also packs a pair of flagship-grade stereo speakers. The 4cc-equivalent upper speaker, 1cc-equivalent lower speaker, and up to 0.5mm vibration amplitude provide for crystal clear stereo sound and an absorbing gaming experience. Meanwhile, the speakers’ ability to self-clean ensures unmuffled audio in the long run. 

Exactly the photos you need with 64MP AI quad-camera system

POCO X3 NFC sports a top-notch rear quad-camera system consisting of a 64MP main camera, 13MP ultra-wide angle camera, 2MP macro camera and a 2MP depth sensor. 

The phone’s main camera is a flagship Sony IMX 682 sensor featuring an  ƒ/1.89 aperture and 1.6μm 4-in-1 Super Pixel that produces detailed and ultra-clear pictures. The 13MP ultra-wide angle camera boasts a 119° field of view propped up by ƒ/2.2 aperture and a 1.0μm pixel size, while the 2MP macro camera and depth sensor complete the setup offering extra functionality and reinforcing the main lens’ capabilities. 

On the front, the device sports a tiny dot 20MP camera with ƒ/2.2 aperture and 1.6μm 4-in-1 Super Pixel, ideal for taking unblemished selfies.

 For those trying to stand out from the crowd, POCO X3 NFC packs a slew of creative features including six kaleidoscope options, Gold vibes mode, Cyberpunk mode, numerous new photo filters, as well as AI Skyscaping 3.0, presenting new creative ways to brighten up users’ social media feed. 

Video enthusiasts can make use of the device’s 4K video recording as well as features including smooth video zoom, focus peaking and AE/AF lock. The included LOG/RAW format support and Vlog mode not only ensure that users can capture their most important moments in utmost quality, but also turn the phone into a semi-professional workstation for video content production.

Exactly the battery life you need with 5,160mAh and 33W fast charging

Top level specs are no use without a battery that lasts. To guarantee that users can enjoy all of its amazing features, POCO X3 NFC is equipped with a large 5,160mAh(typ) battery that lasts over two days under moderate usage. The handset supports 33W fast charging which not only means that the device can be charged to 100% in only 65 minutes, but also that a mere 30 minutes will fill it up to 62%1.

The increased charging speed is achieved through Middle Middle Tab (MMT) technology. In conventional batteries, the electric current is coming from the bottom of the module, filling it upwards, thus resulting in considerably slower charging speed. Middle Middle Tab (MMT) technology is based on an innovative method in which the battery receives the electric current from the middle and spreads it simultaneously to the top and bottom of the module. This allows for faster and more consistent charging speed, while also ensuring battery longevity, compared to traditional layouts.

POCO X3 NFC comes in two variants – 6GB+64GB and 6GB+128GB. Both will be available for purchase online starting tomorrow at an early bird price of EURO 199 and EURO 249 respectively.

6GB+64GB: Recommended retail price at EUR 229.
6GB+128GB: Recommended retail price at EUR 2693.

POCO X3 NFC Quick Specs:
  POCO X3 NFC
Display 6.67” FHD+ LCD DotDisplay

20:9, 2400×1080, 395ppi

240Hz touch sampling rate

120Hz refresh rate

Color gamut: NTSC 84% (typ)

Contrast ratio: 1,500:1(typ)

Brightness: 450 nits (typ) / 380 nits (min)

TÜV Rheinland Low Blue Light certification

HDR10

Wildvine L1 certified

Color Shadow Gray, Cobalt Blue
Dimensions 165.3mm x 76.8mm x 9.4mm, 215g
Network Support Dual SIM standby3

Wi-Fi 5

Processor Qualcomm® Snapdragon™ 732G

– Kyro 470 octa-core CPU,

– Adreno 618 GPU with select Elite Gaming features

Storage LPDDR4X RAM, UFS 2.1 storage
Cooling System LiquidCool Technology 1.0 Plus – Enlarged copper heat pipe + multiple layers of graphite, up to 6°C CPU temperature reduction
Rear Camera  64MP+13MP+2MP+2MP quad camera

64MP main wide sensor

Sony IMX682, 1/1.73“ sensor, ƒ/1.89, 1.6μm 4-in-1 Super Pixel, 6P lens, PDAF

13MP ultra-wide angle sensor, 119° FoV, ƒ/2.2, 1.0μm

2MP macro sensor, ƒ/2.4, 1.75μm, 4cm

2MP depth sensor, ƒ/2.4, 1.75μm

Up to 4K 30fps, video recording, AI Skyscaping 3.0, Night Mode, ShootSteady video, Vlog mode

Front Camera 20MP in-display front camera

ƒ/2.2, 1.6μm 4-in-1 Super Pixel

Connection Multifunctional NFC, IR blaster
Security Side-mounted fingerprint sensor
Battery & Charging 5,160mAh (typ) high-capacity battery

33W fast charging

33W in-box charger

USB Type-C

Audio Dual Stereo Speakers

4cc-equivalent 1012 upper speaker, open cavity

1cc-equivalent 1216 lower speaker

Maximum speaker vibration amplitude: 0.5mm

Hi-Res audio certification

3.5mm headphone jack

Motor Z-axis linear vibration motor
System MIUI 12 based on Android 10
Storage Variants 6GB+64GB

6GB+128GB

Product images available here.

1 Lab results. Results may vary based on individual conditions.
2 The number refers to displays with 180Hz touch sampling rate.
3 Pricing and availability may vary between markets.

About POCO

POCO is an independent smartphone brand under Xiaomi Group launched in 2018 by a highly-experienced and passionate team of smartphone industry professionals.

Its first release – POCO F1 – swiftly propelled the brand in popularity among tech enthusiasts and media, all thanks to its incredible performance. 

As part of its vision, POCO aims to bring ultimate performance and latest technologies to a larger user base by delivering only the innovations that truly matter, hence the motto “everything you need, nothing you don’t”. (more…)