Life in 4K: How Xiaomi is Redefining the 4K Viewing Experience

Xiaomi develops a true game-changer for the 4K laser projector industry

Laser projectors have become a popular alternative to traditional televisions for their ease of use, long-lasting light source, and the cinema experiences they enable. Despite the popularity of projectors, few consumers are able to obtain these high-end products due to their excessive price tags, but Xiaomi is out to change that.

Xiaomi’s brand philosophy is deep rooted in the belief that high-end products should be accessible to all consumers, which is why the company is committed to relentlessly pursuing the development of quality products at honest prices. Xiaomi’s Mi 4K Laser Projector 150” keeps to this promise with its affordable pricing and premium level specs, including its multi-port connections, premium audio, and Advanced Laser Phosphor Display 3.0 (ALPD 3.0).

To learn more about the latest category trends and product innovations, we sat down with experts from Xiaomi and Formovie – the ecosystem company behind Mi 4K Laser Projector 150”.

Reinventing Content Consumption with Cinema-Grade Technology

Xiaomi and its partners are committed to making advanced technology accessible to everyone. With this philosophy in mind, the team developed Mi 4K Laser Projector 150”: a premium product designed for today’s movie watchers consuming entertainment experiences at home more than ever before – not just due to the global pandemic, but because we are living in a golden age of quality content.

“Major players in the projector sector are releasing high-end laser projector products, but most are priced over $6,000, well out of reach for most consumers who want a high-quality product at a reasonable price,” said YongSai Lai, CEO at Formovie.

“The projector’s ALPD 3.0 technology has achieved breakthroughs on color accuracy and color spectrum – and its unique color wheel technology ingeniously solves the issue of thermal quenching in conversion phosphors,” said Xiliang Wu, vice president of Formovie. Meanwhile, Mi 4K Laser Projector 150” leverages a high-density laser that enables high-conversion efficiency for a more stable and reliable viewing experience. 

This ALPD 3.0 technology, self-developed by Appotronics – parent company of Formovie, has been widely applied to digital cinemas and other theaters in China. Its unparalleled color accuracy and advanced color spectrum bring a true cinema-grade experience to consumers, all from the comfort of their own home.

Outside of this revolutionary ALPD 3.0 technology, Mi 4K Laser Projector 150” boasts other premium features such as its compact, and easy-to-install design, Android TV 9.0 system with built-in Google Assistant*, and 30W dual full-frequency + dual high-frequency speaker system with Dolby and DTS-HD decoding support. 

An Accessible Home Theater Experience Without Compromise

When developing Mi 4K Laser Projector 150”, product experts and engineers from Xiaomi and Formovie set out to develop a product that was a true industry disruptor, pushing the boundaries of design and addressing many shortcomings of current projectors in the market. 

“We’ve found that many projectors in the market either use unverified Android builds or don’t come with a smart system and that can really impair user experience,” continued YongSai Lai. Without a built-in smart system, users have to seek out alternative solutions to access smart features on their projector, and in an age where consumers are used to having content right at their fingertips, access to smart features such as Google or YouTube are key to the success of the product. So Mi 4K Laser Projector 150” set out to change the game. 

“Mi 4K Laser Projector 150’’ addresses many shortcomings of home theater systems,” said GuoFang Liu, product manager at Xiaomi. “We specifically designed the heat dissipation system to make it more efficient, and designed the sound bar to achieve a best-in-class audio experience.” In fact, the sound quality on Mi 4K Laser Projector 150” is so outstanding that it can even be used as a standalone speaker for music, podcasts, or other audio-driven content.

A Bright Future Ahead

By scaling the 4K laser projector sector and offering devices such as Mi 4K Laser Projector 150” at an accessible price point, Xiaomi is pioneering the category’s future. And they’re only just getting started. 

“We will continue to explore more projector form factors such as portable projectors with a battery, micro projectors with high brightness, ultra-short throw ratio projectors with higher color gamut, and continue to explore touch, interactive, 3D and other technologies in greater depth,” said GuoFang Liu.

*Android, YouTube, Google Play, and other related marks are trademarks of Google LLC.


Financial results: Xiaomi beats estimates with record quarterly revenue and net profit

Record performance across various business segments in Q3 2020 highlighting potential of “Smartphone x AIoT” strategy

Hong Kong, 24 November 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months and nine months ended 30 September 2020 (“the Period”).

Xiaomi’s stellar Q3 2020 performance sets 15 records:

  • Total revenue was RMB72.2 billion, YoY growth 34.5%
  • Adjusted net profit was RMB4.1 billion, YoY growth 18.9%
  • Smartphone revenues was RMB47.6 billion, YoY growth 47.5%
  • Smartphone shipments were 46.6 million units, YoY growth 45.3%
  • Overseas markets revenues
  • Overseas IoT and lifestyle products revenues
  • Overseas internet services revenues
  • Overseas MIUI MAU (monthly active users)
  • Internet services advertising revenues
  • Global MIUI MAU
  • Smart TVs and Mi Box MAU
  • The number of connected IoT devices (excluding smartphones and laptops) on the AIoT platform
  • The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops)
  • Mi Home App MAU
  • AI Assistant MAU

Xiaomi Corporation said, “The Group maintained its strong growth momentum in the third quarter of 2020 and posted record high quarterly revenue and net profit. During the quarter, we achieved sustained growth across various business segments and the Group continues to pursue its core ‘Smartphone x AIoT’ strategy.”

“We have the world’s leading smartphone business and consumer IoT platform with the former continuing to grow despite headwinds. Leveraging our dual-brand advantages and unremitting technological inputs as well as our ‘three guiding principles’ – never cease to explore and innovate, continue to offer products with strong price-to-performance ratio, and seek to make the coolest products – we successfully upheld our position in the premium market and smartphone shipments ranked among the top 3 in the world once more. Coupled with the diversified business ecosystem and Internet services, our AIoT terminals continue to attract traffic and its monetization capability continues to strengthen forming a strong value chain worthy of notice.”

Smartphone shipments ranked top 3 globally; maintained position in the premium smartphone market

In Q3 2020, Xiaomi’s smartphone business grew significantly – both revenue and shipments achieved record high levels – and kept the momentum for growth in both mainland China and in overseas markets. Smartphone revenue amounted to RMB47.6 billion in the quarter representing an increase of 47.5% YoY while smartphone shipments totaled 46.6 million units, an increase of 45.3% YoY.

According to Canalys, Xiaomi ranked 3rd globally in terms of smartphone shipments with a market share of 13.5% in Q3 2020. In the first 10 months of 2020, the Group sold more than 8 million units of smartphones globally with retail price points at or above RMB3,000 in mainland China and EUR300, or equivalent, in overseas markets.

The Group insisted on implementing a dual-brand strategy and yielded significant results in mainland China, achieving growth in both volume and average selling price (“ASP”). It successfully upheld its position in the premium smartphone market spearheading industry advancements in key smartphone features such as camera and fast charging. According to Canalys, Xiaomi’s smartphone shipments market share in mainland China climbed to 12.6% in the third quarter of 2020 from 9.0% in the same period of 2019, maintaining a top four position.

Meanwhile, the ASP of Xiaomi’s smartphones in mainland China increased by 14.7% YoY driven by a higher percentage of sales from premium smartphones.

During the Singles’ Day shopping festival in 2020, Xiaomi ranked 1st in sales volume among Android smartphones on Tmall.com, JD.com and Suning.com. According to Canalys, Redmi accounted for 3 of the world’s top 10 best-selling smartphones in the third quarter of 2020.

Continued leadership in smart living as “Smartphone × AIoT” strategy begins to bear fruit

Leveraging on the large user base and new retail channel capabilities bolstered by the “Smartphone × AIoT” strategy, the Group’s revenue from IoT and lifestyle products segment amounted to RMB18.1 billion in Q3 2020, representing an increase of 16.1% YoY. Revenue from IoT and lifestyle products in overseas markets increased by 56.2% YoY, reaching a historical high.

Xiaomi continued its leadership in the mainland China smart TVs market and introduced a number of flagship products within the Mi TV Master Series in Q3 2020, further solidifying its position in the premium market. Global shipments of Xiaomi’s Smart TVs reached 3.1 million units. According to All View Cloud (“AVC”), Xiaomi ranked No.1 in mainland China for TV shipments for the seventh consecutive quarter and maintained a top five position globally.

Xiaomi also maintained a leading position in a wide array of IoT products and continuously broadened its product portfolio and brought innovative technologies to users in the quarter. According to IDC, Xiaomi ranked among the top 3 in terms of shipments last quarter in various categories in mainland China, including smart door locks, air purifiers, robot vacuum cleaners, TWS earbuds and wearable bands etc. 

As of September 30, 2020, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s AIoT platform reached 289.5 million units, representing an increase of 35.8% YoY. The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops) reached 5.6 million, representing a YoY growth of 59.0%. AI assistant “小愛同學” had 78.4 million MAU in September 2020 representing a YoY increase of 35.5%. At the same time, the MAUs of Mi Home App reached 43.1 million, representing a YoY increase of 34.2%.

Strengthened monetization capability of internet services

Revenue from internet services segment increased by 8.7% from Q3 2019 to RMB5.8 billion in Q3 2020. Overseas internet services revenue increased by 75.6% YoY to RMB0.7 billion, accounting for 12.0% of the total internet services revenue.

Driven by the strong growth of smartphone shipments, MIUI MAU increased by 26.3% to 368.2 million in September 2020 while the mainland China MAU of MIUI reached 109.4 million.

In Q3 2020, advertising revenue reached a record high of RMB3.3 billion, representing an increase of 13.7% YoY primarily attributable to the enhancement of the Group’s monetization efficiency and the strong growth in overseas advertising revenue. Meanwhile, revenue from gaming in Q3 2020 was RMB800 million.

In September 2020, MAU of smart TVs and Mi Box reached 35.8 million, representing an increase of 49.9% YoY. As of September 30, 2020, the number of paid subscribers increased by 28.2% YoY to 4.2 million.

Over half of total revenue from overseas markets for the first time

In Q3 2020, Xiaomi’s revenue from overseas markets increased 52.1% YoY to RMB39.8 billion, accounting for 55.1% of total revenue, which marked record high quarterly overseas revenue and overseas revenue contribution to total revenue.

According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased 107.3% YoY this quarter achieving a market share of 13.3% and ranking among the top 3 in the region for the first time. In particular, Xiaomi retained the top spot in Spain in smartphone shipments for the 3rd consecutive quarter with a 33.9% market share. Besides, Xiaomi also realized rapid growth in various other markets such as Latin America, Middle East and Africa.

Xiaomi strengthened existing channel networks and made significant progress in cellular carrier channels. As of September 30, 2020, Xiaomi established partnerships with more than 50 telecoms carriers covering over 100 sub–networks in 50 countries. In the first 9 months of the year, Xiaomi shipped over 10 million smartphones to overseas markets excluding India via e-commerce channels.

R&D he investment continues to increase   

Xiaomi is dedicated to advanced technology; the Group took strides across an array of research and development programs to further enhance the user experience.

During the Period, Xiaomi introduced revolutionary ultra-wideband (UWB) technology. With this technology, a user’s smartphone will be able to perceive signals from smart devices in its surroundings and control them by simply pointing towards them. In addition, Xiaomi unveiled the 3rd Generation Under-screen Camera Technology and debuted 80W Mi Wireless Charging Technology.

At the annual Mi Developer Conference (MIDC 2020) held in November 2020, the Group launched Xiaomi Vela, an IoT software platform built on the Nuttx open-source embedded operating system. This platform aims to enhance the interconnectivity across all everyday scenarios to build out a thriving IoT ecosystem. At this event, Xiaomi also introduced the next-generation AI Assistant “XiaoAi AI Assistant 5.0” offering functions such as full-scenario intelligent collaboration, conversational active intelligence and customized voice.

To date, Xiaomi has established a large engineering team consisting of over 10,000 talented engineers. In 2021, the Group will continue to advance investment and recruit more engineers to strengthen its R&D capabilities. The Group looks to further broaden Xiaomi’s technological frontier capabilities across key areas including camera imaging, screen display, fast charging/wireless charging, audio, IoT platform and connectivity, AI and voice interaction, 5G/6G, Big Data and cloud based services, digitalization and workflow management system, and smart manufacturing.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Lei Jun Announces Xiaomi’s Plan to Recruit 5000 Engineers at MIDC

Also announced: Retractable Wide-aperture Lens Technology, XiaoAi AI Assistant 5.0, and more.

Beijing, CHINA, November 5, 2020 – Xiaomi, the global technology leader, officially kicked off its annual Mi Developer Conference (MIDC 2020) in Beijing today. At the event themed “Technology for Life”, Xiaomi showcased major breakthroughs in numerous fields spanning camera, display, charging, IoT, smart manufacturing, and more. Behind Xiaomi’s remarkable technological achievements, especially those in the camera domain, is Xiaomi’s continuous investment in R&D and talent recruitment. A young company that has just celebrated its 10th anniversary, Xiaomi has allocated over 10 billion RMB to its R&D fund this year, joining the ranks of the top 20 Chinese companies in terms of R&D investment.

“We believe people are at the foundation of any innovation. When strengthening our technological competence, we should always start with finding the best people. Currently, Xiaomi has over 10,000 talented members in its engineering team and is planning to recruit 5,000 more in 2021, despite the global pandemic, ” said Lei Jun, Chairman, and CEO of Xiaomi, “my wish for the next decade is to build Xiaomi into the dream company of every engineer, and we will reinforce our strategy of talent cultivation and team composition.”

Introducing Retractable Wide-aperture Lens Technology

In recent years, image quality has been a major focus of smartphone manufacturers. Drawing inspiration from traditional camera designs, Xiaomi introduced its latest self-developed, Retractable Wide-aperture Lens Technology. A retractable optical structure is designed to compactly lodge within the smartphone and can extend out when needed. This design allows the retractable telescopic camera to have a larger aperture to increase the amount of light input by 300%, as well as showcase better performance in portrait photography and night photography compared to currently-used camera structures. It also incorporates a new image stabilization technology that offers a larger anti-shake angle, making the images more stable, and increasing sharpness by 20%.

Xiaomi will continue to integrate these professional imaging technologies into smartphone photography, bringing professional photography to hundreds of millions of smartphone users around the world, and adding on to Xiaomi’s portfolio of imaging technology breakthroughs.

Mi Smart Factory

Mi Smart Factory marks yet another milestone on Xiaomi’s path to smart manufacturing. At MIDC, Xiaomi made public its recent progress and R&D results. In particular, it was revealed that Xiaomi Smart Factory is now able to operate fully automatically 24/7 swiftly switching production lines every 20 minutes in order to improve efficiency.

Xiaomi Smart Factory boasts the industry’s first one-key calibration, line switch function, and is also the first to adopt the linear automatic product testing line with high flexibility. According to Lei Jun, Smart Factory epitomizes Xiaomi’s dream to elevate China’s smart manufacturing capability and increase manufacturing efficiency for all Xiaomi partners.  

“Technology for Life means a lot to us. It not only conveys a sense of beauty, a certain attitude towards life, and collateral of human wisdom, but also stands for our resolution to explore the future, our passion for open source, and promises to defend information security and privacy – it is the ultimate motivation for each one of our engineers,” stated Cui Baoqiu, VP and Chairman of the Xiaomi Technology Committee “the Smartphone x AIoT strategy empowers us to leverage Xiaomi smartphones as smart terminals that connect multiple ecosystem products that are deeply associated with our everyday life. And with Xiaomi Smart Factory, we will be able to largely improve the smartphone production rate while reducing costs, and thus continue to offer products with the best price-performance ratio.”

As the leader in IoT with over 271 million connected devices, Xiaomi now serves 55.99 million users worldwide. 

Xiaomi Share Development Framework

The key idea behind the Xiaomi Share’s Development Framework is to integrate a series of smart hardware and operating systems that come with different capabilities into a co-working network. So at MIDC 2020, Xiaomi also introduced the Xiaomi Share Development Framework with two function modules: Collaboration Kit and MiPay Kit. Developers will be able to use device collaboration and screencasting features on third-party devices, instead of only being limited to Xiaomi developed products and applications. Xiaomi Share Development Framework will continue to open up more function modules such as NFC Tap kit, Relay kit, FileShare kit for developers in the future.

Xiaomi Vela integrated IoT software platform and XiaoAi AI Assistant 5.0

With the introduction of Xiaomi Vela, an integrated IoT software platform, developers will be able to access a vast variety of software components and easy-to-use frameworks, which will further strengthen Xiaomi’s IoT foundation.

Xiaomi Vela offers four advantages: high cost-effectiveness, tailorability, code reusability, and high integrity. In the future, the platform will be the first to land on Xiaomi’s IoT module and realize support for most categories of smart home devices through it. At the same time, Xiaomi is developing the software framework and components needed to support applications such as smart speakers, smart bands, and smart watches, and will be gradually implementing them on other devices. The release of Xiaomi Vela will create more value for upstream chip manufacturers and downstream equipment manufacturers, preparing the ground for win-win cooperation.

Aside from Vela, Xiaomi also introduced the next generation of XiaoAi AI assistant – XiaoAi AI assistant 5.0, offering full-scenario intelligent collaboration, conversational active intelligence, customized voice with emotions, multi-modal visual capabilities, and smart learning assistance. With these capabilities, XiaoAi AI assistant has transformed from a traditional AI assistant into a smart living assistant.

Behind the evolution of XiaoAi is the continuous development of Xiaomi’s AI technology. Cui Baoqiu said that the performance of Xiaomi’s AutoML model has surpassed that of the industry, and XiaoAi is one of the busiest artificial intelligences in the world.

Thanks to Xiaomi’s forward-looking ecosystem layout, smart hardware products also provide fertile ground for Xiaomi’s AI technology. In the past year, Xiaomi has made technological breakthroughs in the fields of AI vision, acoustics, speech, natural language processing, knowledge graphs, and machine learning.

With the release of the Xiaomi Vela IoT platform, the new upgrade of XiaoAI AI assistant 5.0, and the launch of a large number of AI technology applications, Xiaomi’s AIoT ecosystem will continue to thrive and create the best life experience for consumers. 

Embracing open source

At the conference, Xiaomi also announced the official open sourcing of the MACE Micro microcontroller AI framework, allowing more AIoT devices to be equipped with high-performance AI capabilities. Xiaomi has embraced the open source ecosystem and has made outstanding contributions to many projects – after the famous microkernel operating system Nuttx joined the Apache Software Foundation, Xiaomi accounted for 33% of the total contribution; at the same time, Xiaomi’s contribution to the open source database HBase in 2020 has reached 25%, and Xiaomi’s self-developed distributed Key-Value storage system Pegasus has entered the Apache incubator, bringing it a  step closer to becoming a top open source project.

Xiaomi’s Chief Speech Scientist Daniel Povey brought XiaoAi AI assistant’s speech recognition ability to a whole new level. During last MIDC, he announced that the new generation of his open-source speech recognition toolkit, Kaldi, will support PyTorch and TensorFlow, and showcased the technical architecture of Kaldi for the first time: including k2 (core algorithm), Lhotse (for preparing training data), and Icefall (collection of sample scripts). Like the original Kaldi, the new generation of Kaldi will continue to support GPU training.

In the last decade, Xiaomi has persisted in technological innovation, focusing on improving the lives of users. In its early days, Xiaomi successfully introduced an internet model into its smartphone business; six years ago, Xiaomi introduced the same model into its ecosystem business, allowing it to greatly improve product quality; in addition, Xiaomi continues to explore and innovate in various fields such as charging and display form factors. Xiaomi is using this to influence various verticals and promote quality and efficiency across the entire manufacturing industry, thereby realizing and reinforcing its vision of innovation for everyone.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues a high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/.