Xiaomi launches its all-round flagship Mi 11 in China starting at RMB 3,999

Beijing, CHINA, December 28, 2020 – Global technology leader Xiaomi today released the much-anticipated Mi 11 in Mainland China, the latest flagship in its popular Mi smartphone lineup.  As Xiaomi’s first premium phone in the new decade, Mi 11 offers ground-breaking innovations in performance, display and entertainment. Debuting Qualcomm®’s Snapdragon™ 888 chipset, Mi 11 aims to be a performance leader in 2021. Featuring a 2K AMOLED display with the impressive 120Hz refresh rate, Mi 11 is also equipped with a 108MP 8K main camera and dual speakers with SOUND BY Harman Kardon for an exceptional user experience. All this packed in an 8.06mm slim and light body, Mi 11 starts at RMB 3,999 and will be available for pre-order in Mainland China official sales channels from 10pm tonight (GMT+8).

Leading performance in 2021: Qualcomm® Snapdragon 888 world debut

As the latest iteration of Xiaomi’s Mi digit series, Mi 11 is a performance powerhouse. Equipped with the latest Qualcomm® Snapdragon™ 888 Mobile Platform, which is manufactured using the most advanced 5nm process, Mi 11 offers breakthrough performance with superior power efficiency.

The ultra-large core Arm Cortex-X1, designed for maximum performance, has powerful computational capabilities, along with the new A78 offering the best to-date power efficiency – these two combined provide for a CPU performance increase of 35% while being 20% more power efficient. The latest Adreno™ 660 GPU achieves its biggest performance leap yet, delivering up to 35% faster graphics rendering compared to the previous generation. On AI, the all-new 6th generation Qualcomm® AI engine features a Hexagon™ 780 processor and delivers a combined 26 TOPS, a 73% increase versus previous generation that results in industry-leading AI inferencing performances that are crucial for smooth creative photography and videography operations.

Paired with the best smartphones storage combo available on the market – LPDDR5 at 3200MHz, UFS 3.1, as well as VC LiquidCool Technology – Mi 11 unleashes the full potential of Qualcomm® Snapdragon 888 and offers Xiaomi’s most compelling smartphone performance yet.

6.81” top-notch 2K Quad-curved AMOLED Screen, DisplayMate rating A+

Mi 11 features one of the industry’s top quality displays with a 6.81” AMOLED quad curved DotDisplay panel and WQHD+ 3200×1440 resolution. The display ensures that every detail of video and graphics is visible on the screen. The screen is made of the new E4 light emitting material and offers peak brightness of 1,500 nits meaning that even the brightest sunlight will not be an obstacle.

Mi 11 supports 120Hz refresh rate and an ultra-high touch sampling rate of 480Hz. On top of that, it also offers an ultra-high quasi-primary color screen with a JNCD of 0.38. Xiaomi’s new self-developed color calibration algorithm makes the display more accurate. For an even better use experience, Mi 11 uses the new and currently toughest Corning® Gorilla® Glass Victus™, with a better scratch and drop resistance protecting the screen from wear and tear and accidental falls, allowing Mi 11 to rely less on protective cases and screens.

Mi 11 offers one of the best screens on the market that has received an A+ rating from DisplayMate, the world’s leading professional display review institution.

108MP 8K camera, incredible computational photography and breakthroughs in night mode

Mi 11 adopts a professional-grade 108MP 8K main camera featuring a 1/1.33” large image sensor with OIS support, enabling blockbuster level ultra-clear image quality. Supported by pixel-binning technology, Mi 11 enables users to capture spectacular images without sacrificing any visual quality with its 4-in-1 1.6μm large pixels, even under very limited light conditions. Additionally, the 123° ultra-wide angle camera and 50mm telephoto macro lenses make it possible for you to indulge your creative side by experimenting with Mi 11’s panoramic view for scenarios including landscape, group or macro photography.

On top of the superb camera hardware offerings, Mi 11 also features multiple built-in creative video software solutions. Powerful computational photography capabilities reinforce excellent hardware components allowing Mi 11 to utilize algorithms used for photo shooting and video capturing to improve brightness and image quality, as well as to greatly reduce noise in images.

Mi 11 comes with video filters designed by the Chief Colorist at Digital Domain spanning several styles widely used in the film industry, enabling Mi 11 users to capture their own videos with profound film effect. Moreover, users can now capture videos with a mind-boggling zoom effect popularized by Alfred Hitchcock, freeze time, as well as other film-grade video effects with just one click. 

Powerful 4,600mAh battery in a 8.06mm slim and light body

With Mi 11, Xiaomi optimized the design of numerous components to deliver a light and thin device that does not compromise on power and functionality. The phone’s light weight and slim body make it comfortable to hold.

While extremely thin and light,  Mi 11 not only does not cut down on functional experience, but also packs a massive 4,600 mAh battery to ensure full-day battery life. The smartphone supports Mi TurboCharge 55W wired flash charging that can fully charge the device in just 45 minutes*, as well as 50W wireless – fastest in any mass-produced device – which can fill up the phone’s battery in 53 minutes*. You can also always come to your friends’ rescue with 10W wireless reverse charging.

With environmental protection efforts in mind, Mi 11 Mainland China standard version will no longer be equipped with an in-box charger, while the bundle version will come with a separate 55W GaN charger. Both versions are offered at the same price, allowing users to purchase based on their needs.

On top of that, Mi 11 is equipped with dual speakers and offers SOUND BY Harman Kardon. The Bluetooth sharing option allows users to connect two Bluetooth headsets at the same time, so that you can listen to the same music and watch the same movies with your loved ones during long-distance travel or in other scenarios. Functions such as IR blaster, dual-frequency GPS and multi-functional NFC are also included in Mi 11, ensuring that this light and thin device can provide an all-round premium smartphone experience without compromises.

All-new MIUI 12.5, small upgrade with big changes

Mi 11 will be featuring the latest MIUI 12.5, with brand new upgrades in privacy and security as well as Super Wallpaper, animation, haptics, system optimizations and various other new features. Core usage scenarios are optimized to decrease memory usage by 20%, while system operations are designed to use 32% less memory and offer a 17% decrease in power consumption. Super Wallpapers consume 40% less power under MIUI 12.5, allowing the system to operate smoother while conserving battery.

The new MIUI+ also offers maximum efficiency for multi-tasking between smartphones and computers with Android and Windows integration.

Mi 11 offers multiple colors for you to choose from: Midnight Gray, Horizon Blue and Frost White in anti-glare frosted glass, as well as Lilac Purple and Honey Beige in vegan leather. The glass version is 8.06mm thick and weighs 196g, while the leatherback device is 8.56mm thick but weighs only 194g. 

Mi 11 will be available in three variants: 8GB + 128GB, 8GB+256GB, and 12GB+256GB, priced at RMB 3999, RMB 4299 and RMB 4699 respectively. Pre-orders will start at 10pm tonight (GMT+8) via Xiaomi’s Mainland China official sales channels.

Mi 11 Quick Specs:

Mi 11
Display

6.81” AMOLED quad-curve DotDisplay with TrueColor
20:9 Aspect ratio, WQHD+
120 Hz refresh rate
480Hz touch sampling rate
Color contrast ratio: 5,000,000:1 (typ)
900nits (typ), 1500nits max brightness (typ)
Color gamut: Supports DCI-P3 Color accuracy: JNCD≈0.38,△E≈0.41
10-bit color depth
HDR 10+, SGS Eye Care Display Certification

Color

Anti-glare frosted glass: Midnight Gray/ Horizon Blue/ Frost White
Vegan leather: Lilac Purple/ Honey Beige

Body Corning® Gorilla® Glass Victus
Dimensions

164.3mm x 74.6mm x 8.06mm 196g(glass)
164.3mm x 74.6mm x 8.56mm 194g(leather)

Performance

Qualcomm® Snapdragon 888
5nm power-efficient manufacturing process
Octa-core design, ultra-large core Arm Cortex-X1
AdrenoTM 660 GPU, 6th generation Qualcomm® AI engine 
X60 modem for lightning-fast 5G connectivit

Enhanced LPDDR5 3200MHz RAM + UFS 3.1 storage 
Variants: 8GB+128GB, 8GB+256GB, 12GB+256GB

Rear camera

108MP wide-angle camera 
1/1.33” sensor size, f/1.85, 7P lens – OIS, AF
 0.8μm pixel size, 1.6μm 4-in-1 Super Pixel 

 13MP ultra-wide angle camera 
 123° FOV, f/2.4 aperture 

5MP telemacro camera
f/2.4, AF (3cm-10cm)

Front camera

20MP in-display selfie camera
0.8μm pixel size,
1.6μm 4-in-1 Super Pixel
f/2.4 aperture

Connectivity

Dual SIM, dual 5G standby 
Wi-Fi 6
Multi-functional NFC and IR blaster
USB Type-C

Unlock

In-screen fingerprint sensor with heart rate monitoring 
Face unlock

Charging

4,600mAh (typ) battery
55W wired and 50W wireless fast charging
10W reverse wireless charging

Audio

Dual speakers, SOUND BY Harman Kardon 
Hi-Res Audio Certification
Hi-Res Audio Wireless Certification

Motor X-axis linear vibration motor
System MIUI 12 based on Android 10
Storage variants 8GB+128GB
8GB+256GB
12GB+256GB

Brand new AIoT Router AX6000, offering an unmatched 3.5Gbps transmission speed for your Mi 11

Along with Mi 11, Xiaomi also unveiled its first premium router that supports enhanced Wi-Fi 6 technology during the event – the brand-new Mi AIoT Router AX6000.  The device comes with a maximum 6000Mbps wireless transmission speed and supports 4×4 160MHz bandwidth. As the world’s first router supporting 4K QAM technology, it offers higher data transmission density that increases network speed by 20%. Additionally, Mi AIoT Router AX6000 comes equipped with a 2500Mbps ethernet port, six independent signal amplifiers, while supporting mesh networking, Xiaomi Share, and providing a speed boost to Xiaomi devices. 

Starting from RMB 599, Mi AIoT Router AX6000 will be available for pre-orders from Dec 28th, 2020. Official sales start from Jan 8th, 2021 via Xiaomi’s official sales channel in Mainland China.

*Data sourced from Xiaomi Labs

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

Xiaomi enters the US$100 Billion Club

December 23, 2020 – Xiaomi’s stock price reached an all time high at HK$31.90, with its market value exceeding HK$775.6billion officially propelling the company into the US$100 billion club. 

Xiaomi’s upgraded “Smartphone x AIoT” strategy launched in 2020 continues to be recognized by the capital market. In Q3, Xiaomi’s global smartphone shipments reached 46.6 million units, placing the company among top three in the world; the number of connected IoT devices (excluding smartphones and laptops)  on its AIoT platform reached a staggering 289 million, cementing Xiaomi’s position as the world’s leading consumer IoT platform. Since the beginning of the year, the price of Xiaomi stock has increased by more than 180%.

As we reach this important milestone as a company, we’re reminded it is all made possible thanks to our Mi Fans’ support and trust in our vision of innovation for everyone. Xiaomi will continue to relentlessly provide amazing products at honest prices so that everyone can enjoy better life through the most up-to-date technologies. We will also continue to lead the industry with original innovations and focus on surprising and being friends with our users.

Mi India brings cinematic experience to every home with Mi QLED TV 4K

Introduces 55 inch flagship smart television that compliments modern living spaces

Bangalore, 16 December 2020: Mi India, India’s number one smartphone and smart TV brand, today expanded its Smart TV portfolio with the launch of Mi QLED TV 4K. Taking quantum leaps ahead in technology, Mi QLED TV is designed to offer superior functionalities and life-like picture quality. Unlocking newer and evolving technologies, the display emits pure colours, and enhances image vibrancy producing bigger, brighter and crisper visuals.

Mi QLED TV 4K is designed to deliver a true-to-life viewing experience. It brings all the popular HDR codec support including Dolby Vision, HDR10+, HDR10, Hybrid Log-Gamma (HLG) along with Dolby Audio and DTS-HD. Boasting an innovative design and horizon display, this TV seamlessly blends into consumers’ living room setup and takes the aesthetic, a notch higher.

Commenting on the launch, Mr. Eshwar Nilakantan, Category Lead – Mi TVs, Mi India,At Mi India, we are constantly working towards making disruptive technology accessible to everyone. The response received over the last 2 years is a testimony to the trust consumers have shown in us and it further solidifies our leadership in the segment. In the last one year, after the launch of our 4K series, we have witnessed a 55% growth in the 4K segment. Having established ourselves, we are further strengthening our TV portfolio by bringing the first QLED smart TV from the house of Mi.”

“The newly launched Mi QLED TV 4K is a perfect blend of premium design offering best cinematic experience. We hope that this offering enhances the content viewing experience for our Mi Fans and consumers.’’

Picture Quality for perfecting proximity

Mi QLED TV offers an incredible 4K panel with better saturated colours and a wider colour spectrum (100% NTSC). This is topped with Mi’s proprietary Vivid Picture Engine especially tuned to cater to Indian audiences delivering rich and real world detail and texture. To ensure consumers get the flagship, cinema-grade TV experience, it supports all the popular HDR codecs including Dolby Vision, HDR10+, HDR10 and Hybrid Log-Gamma (HLG). With its Reality Flow feature, it offers a smoother, blur-free viewing experience while watching favourite sports or playing favourite games.

Immersive acoustic experience with Dolby Audio

Featuring Mi’s first 6 speaker set-up, along with 4 full range drivers and 2 tweeters, Mi QLED TV 4K offers an immersive acoustic multi-dimensional sound experience. It offers the best in class frequency range that can go as low as 60Hz and all the way upto 20KHz and delivers a total power of 30Watts.

Mi QLED TV ships with a huge speaker cavity which is 2.3x times the size of most systems. With 233% more volume Mi QLED TV 4K hosts 0.5L for each box making it a total of 1L speaker volume, delivering superior sound output from the drivers. It supports all the popular audio codecs, allowing users to stream apps and DTH with Dolby Audio and DTS-HD support.

Latest PatchWall and Android TV 10 for endless entertainment

Mi QLED TV runs on the latest version of Patchwall. The interface brings together more than 25+ content partners, with recent onboarding of DiscoveryPlus and Lionsgate (coming soon). In addition to this, PatchWall brings a bunch of features such as Universal search, User Centre, Kids Mode, Smart Recommendations and Live TV making it the most comprehensive content platform on any Smart TV.

Mi QLED TV is also among the first TVs in India to come with the latest Android TV 10 out of the box. It comes with Google Assistant and Chromecast built-in, offering a smoother fluid experience.

Flagship performance with future proof tech

Mi QLED TV 4K offers dynamic viewing experience backed by future proof technology. It comes with three next gen HDMI 2.1 compatible ports to support next gen consoles out of the box. ALLM (Auto Low Latency Mode) automatically switches the TV to game mode and has an extremely low input lag of just 5ms at 4K @60fps. The device supports e-ARC, a next gen technology that acts as a great boost for bandwidth and audio speed, offering a true flagship experience. Furthermore, this TV has been configured with the MTK’s flagship 64bit quad core A55 processor coupled with Mali G52 graphics, that means, users can effortlessly play videos on content and streaming platforms.

Unmatched craftsmanship with striking design

Mi QLED TV 4K is a stunning 55” (138.8 cm) display cased in a chic aluminum alloy frame. It is sand-blasted and engraved with laser precision, ensuring the TV looks extremely elegant. The new bezel-less horizon display on the TV sports a 96% screen to body ratio.

Pricing and Availability

Mi QLED TV 4K is priced at ₹54,999 and will be available on mi.com, Mi Home, Flipkart and all retail stores including Vijay Sales on 21st Dec at 12 Noon.

Product images and videos

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

Mi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

MI India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker report.

 Spec sheet

DesignSize  – 138.8 cm (55″)
Metallic Grey colour
3840 x 2160 pixels
96% screen to body ratio
Aluminum alloy frames with sandblasted metallic finish
Carbon finish around the back
Display 4K HDR
Dolby Vision
HDR 10+
HDR 10
HLG
Reality Flow
Vivid Picture Engine
Wide Color Gamut – NTSC 100%, DCPI-3 – 95%
Audio 30 watts power
6 speakers ( 4 full range drivers, 2 tweeters)
Frequency range 60-20KHz
Dolby Audio
DTS-HD
eARC over HDMI
Android TV– Android 10
– Google Assistant
– Chromecast built-in
PatchWallUniversal search
Kid’s mode
Smart recommendations
User center
LIVE channels
PerformanceMTK 64 bit Quad core A55 CPU
Mali G52 MP2
2GB RAM 32GB Storage
5ms input lag 4K@60Hz
Auto Low Latency Mode
ConnectivityHDMI 2.1
eARC
BLE 5.0
Dual band Wi-Fi 802.11 a/b/g/n/ac (2×2 MIMO)
PortsHDMI 2.1 x 3
USB x 2
Ethernet
Optical x 1
3.5mm x 1
Mi Remote Mi Quick Mute ( Double tap volume down key to mute)
Mi Quick Setting ( Long press Mi button to access picture, sound and more settings)
Mi Quick Wake ( Turn on TV in less than 5 sec)

Xiaomi joins hands with Orange and shares current CSR efforts at 3rd CSRtech Innovation Demoday

On December 3rd, Xiaomi joined Orange in organizing the “3rd CSRtech Innovation Demoday”. The Demoday is the first CSRtech event after the outbreak of COVID-19, which caused a global crisis underlining the significance of green recovery and sustainable development. According to the WWF report, at the current rate of consumption of resources, human beings will need three planets by 2050. This urgent situation demands immediate action. As important stakeholders, large companies and institutions have social responsibility to promote CSR (Corporate Social Responsibility) for  sustainable development of the world. Therefore, this Demoday gathered leading domestic and foreign companies, investment and financing institutions, NGOs, and social innovation institutions to discuss CSR in the post-COVID era, while seeking innovative solutions and new value-created business models, and believing that innovation and technology can improve the present, and impact the future.

CSR is engraved in the DNA of Xiaomi Corporation. Since its establishment, Xiaomi has been continuously building amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Back in 2013, Xiaomi started embedding accessibility features into its products and turning it into a standard procedure. Currently Xiaomi Mi TV and numerous Xiaomi apps are also implementing and optimizing these features. Xiaomi also opened numerous artificial intelligence job opportunities since 2018 to people with disabilities, including visually impared or physically disabled, and insists on equal pay for equal work. In September 2019, Xiaomi announced the world’s first integration of early earthquake warning system functions in MIUI, Xiaomi’s smartphone operating system. These functions allow alerts to be sent to smartphones and Mi TVs seconds before the earthquake waves arrive. This year, Xiaomi was among the first internet companies to react to the pandemic in Hubei province, donating and delivering critical medical supplies to more than 30 hospitals in the area. Besides combatting the pandemic in China, Xiaomi actively fought to help address the global emergency and made large donations of medical supplies, including masks, protective suits and ventilators, to more than 30 countries around the world.

Moving forward, Xiaomi will continue to work with its partners to promote sustainable development and strive towards achieving the impossible.