YOUR VISION, YOUR STORY. XIAOMI KICKS OFF SHOTBYMI 2021 PHOTOGRAPHY CHALLENGE

Beijing, CHINA, March 22, 2021 – Xiaomi is holding its 3rd ShotByMi Photography Challenge, providing an opportunity for Mi Fans to capture life’s amazing moments with their Xiaomi smartphones. 

ShotByMi Photography Challenge is an annual mobile photography competition that seeks to inspire creativity through the use of innovative smartphone camera technology. First launched in 2019, the 2020 competition attracted over 81,000 entries from more than 170 countries and regions.

This year, Xiaomi is encouraging more Mi Fans to tell their stories by shooting photos and videos surrounding the core theme of “Your Vision, Your Story”. 

There are two independently themed episodes, each running for two months. The first will be centered around “Colorful Life”, where participants can upload shots that reflect the theme, with no restrictions on the genre of the work. Short videos are also actively encouraged for ShotByMi, providing participants with more creative freedom to capture inspiring visual works. 

This year, ShotByMi Awards influential photographers with expertise in different photography fields, including the creators of Mango Street and the renowned landscape photographer Max Rive. The panel of judges will select outstanding entries from each episode, who will win a series of incredible prizes, including the grand prize of a $5,000 creative fund and the latest Xiaomi smartphone model!

We encourage Mi Fans to participate in the judging and choose their favorite works. Qualified entries will be displayed on the ShotByMi website and users can vote once for each work. For each category,  “the most liked photo” and “the most liked video” will win an awesome prize from Xiaomi’s product line. All winners of the first episode will be announced on 18th June 2021.

ShotByMi Awards is supported by a number of other parties, including professional photography equipment brands Manfrotto and Joby and online photographer community 500px. 

Xiaomi encourages Mi Fans to share the beauty of life through our latest camera smartphones.

For more information, please visit ShotByMi campaign link: https://event.mi.com/global/shotbymi/

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/