A look at “The New Normal” shot on Xiaomi smartphones, featuring multiple global directors and creators
Beijing, CHINA, September 3, 2021 – This week,
Debuting Mi 11 Ultra, Mi 11 Lite 5G/Mi 11 Lite and Mi 11i along with Mi Smart Band 6 and Mi Smart Projector 2 Pro in global markets
Beijing, CHINA, March 29, 2021 – Global technology leader Xiaomi today announced the release of three breathtaking smartphones in its Mi 11 series: Mi 11 Ultra, Mi 11i, and Mi 11 Lite 5G and Mi 11 Lite (4G). Alongside were presented two new ecosystem products, Mi Smart Band 6 – the latest edition of Xiaomi’s ultra-popular fitness wearable, as well as the brand new smart home cinema – Mi Smart Projector 2 Pro. Xiaomi keeps expanding its suite of smart life offerings, making new experiences available to global consumers and making life more convenient.
Mi 11 Ultra: Xiaomi’s top-of-the-line flagship revolutionizes smartphone photography and videography
Mi 11 Ultra marks a major milestone in professional smartphone photography and videography continuing the pioneering legacy of Mi 10 Ultra. An enthusiast powerhouse with Xiaomi’s most powerful pro-grade triple camera setup to date, powerful Qualcomm® Snapdragon™ 888 mobile platform, gorgeous quad-curved 120Hz AMOLED display, revolutionary 67W wired and wireless turbo charging (100% charge in 36 mins2) – Mi 11 Ultra is not only a real pocket-sized film studio, but a premium flagship with all the attributes needed to please even the most demanding power user. All of the phone’s three lenses support 8K 24fps video, ensuring excellent picture quality and accurate, dynamic light and shadow representation. Its display offers a true-to-life viewing experience with Dolby Vision®, HDR10+ and 1.07 billion color representation support. Mi 11 Ultra also features a one-of-a-kind 1.1” AMOLED rear display doubling as an always-on display, notification window, a preview screen for selfies and more.
Mi 11 Ultra is yet another proof of Xiaomi’s commitment to continuous innovation marking a breakthrough in a number of key smartphone technologies from camera to charging. It is also a bold experiment in smartphone form factor, bringing in a futuristic shape all its own, that is impossible to mistake for anything else.
Mi 11 Ultra will be available starting at a recommended retail price of EUR 1,199 for 12GB + 256GB variant. Full press release available here.
Mi 11i: Sleek performance powerhouse merges superb display with Dolby Atmos® audio
Mi 11i offers an outstanding flagship-level performance with the powerful Qualcomm® Snapdragon™ 888 mobile platform. Its advanced 5nm process technology offers higher performance while demanding less energy. The device shines with a fresh new look and slim and compact design. Contrary to the Mi 11 and Mi 11 Ultra, Mi 11i features a flat screen display while its premium glass body, 7.8mm thickness and redesigned side-mounted fingerprint scanner offer a more comfortable grip and feel for the user. Its 6.67” AMOLED DotDisplay boasts one of the smallest punch hole front camera cutouts at 2.76mm. HDR10+ support, 120Hz refresh and 360Hz touch sampling rates as well as dual speakers and Dolby Atmos® – a first for Xiaomi smartphones – allow for an unparalleled audio/visual experience. Large 4,520mAh battery with support for 33W fast charging keeps the device powered up throughout the day so you can kiss low battery anxiety goodbye.
Mi 11i will be available starting at a recommended retail price of EUR 649 for 8GB + 128GB variant, and EUR 699 for 8GB + 256GB variant, respectively. Full press release available here.
Mi 11 Lite 5G and Mi 11 Lite: Ultra-slim and feather-lite smartphone built to complement your style
Designed for young trendsetters, Mi 11 Lite 5G and Mi 11 Lite come with an ultra-slim light design, weighing no more than 159g and just 6.81mm thin to offer a more comfortable and lightweight in-hand feel. Both phones tout a triple rear camera array with a 64MP main camera, and with one-click AI cinema modes, the devices provide a nimble and user-friendly experience that enables anyone to take professional grade pictures and videos with minimal effort. Mi 11 Lite 5G and Mi 11 Lite are works of beauty with true craftsmanship and a rich color palette. In addition, Mi 11 Lite 5G debuts the newly announced Qualcomm® Snapdragon™ 780G3 , ensuring powerful performance and utmost productivity.
Starting from a recommended retail price of EUR 369, Mi 11 Lite 5G comes in two variants, 6GB+128GB and 8GB+128GB. Mi 11 Lite starts at a recommended retail price of EUR 299 and comes in 6GB+64GB and 6GB+128GB storage options. Full press release available here.
Keeping Users One Step Ahead with Mi Smart Band 6
Being the latest edition to Xiaomi’s most popular wearable line, the all-new Mi Smart Band 6 sports a stunning 1.56’’ large full screen AMOLED display that offers 326PPI crystal-clear resolution and approximately 50% more screen space than its predecessor4. This perfect workout companion doubled its fitness mode options to include a total of 30 fun and challenging workout types while also offering auto-detection for 6 common fitness activities. It also incorporates an array of health functions, including SpO2 measurement, heart rate monitoring, enhanced sleep tracking functions and more1.
Mi Smart Band 6 will be available starting at a recommended retail price of EUR 44.99. Full press release available here.
Mi Smart Projector 2 Pro – Putting the “Smart” in Smart Home Cinema
Mi Smart Projector 2 Pro brings cinematic adventures to users’ homes. It offers an outstanding 1920 x 1080 FHD picture quality, up to 1300 ANSI lumens high brightness, and HDR10 support for enhanced color contrast. It also sports in-built 10W speakers with DTS-HD and Dolby Audio™ support for stunning audio performance. The device supports Omni-directional keystone correction, taking the fastidious job of positioning the screen out of the user’s hands. Running on the Android TV™ system, Mi Smart Projector 2 Pro offers endless entertainment and is enabled with Chromecast and Google Assistant support5. The voice command capability puts the device a new hub to users’ connected homes.
Mi Smart Projector 2 Pro will be available at a recommended retail price of EUR 999. Early bird price starting from EUR 899. Full press release available here.
Price and availability may vary between markets, detailed sales information please refer to your local mi.com.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
Beijing, 20 September 2019 – Xiaomi today officially released the Redmi K20 Pro Premium Edition, following the remarkable success of its initial flagship