Xiaomi Expands into Electric Vehicle Sector

USD 10 billion to be invested in smart electric vehicles over the course of 10 years, ushering in the new Xiaomi

Beijing, CHINA, March 30, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”) is commencing its smart electric vehicle business with an official notice to Hong Kong Stock Exchange (HKEX). Lei Jun, Founder, Chairman and CEO of Xiaomi, stated during its March 2021 launch event that the business will be operated under a Xiaomi wholly-owned subsidiary with an initial investment of RMB 10 billion. Over the course of the next 10 years, Xiaomi is committed to invest an estimated USD 10 billion in total. Lei Jun will concurrently serve as the CEO of the smart electric vehicle business.

“The decision was made after numerous rounds of deliberation among all our Partners, and this will be the final major entrepreneurial project of my life. I am willing to put all my personal reputation on the line and fight for the future of our smart electric vehicle!  I am determined to lead my team to fight for the success of the Xiaomi electric vehicle,” said Lei Jun. He also uncovered that in the past 75 days he had witnessed Xiaomi executive team’s thorough decision-making journey, including rigorous and comprehensive research into the electric vehicle industry – 85 meetings with over 200 industry experts, four internal management debates, and two board meetings. Mi Fans’ continuous support and trust in Xiaomi’s values also prompted the company’s final decision.

Xiaomi is at its prime and has set a foundation for it to break new ground and commence building its smart electric vehicle business. According to its latest financial results, Xiaomi’s global smartphone shipments reached 146 million, upholding the company’s position in the top 3 globally. The sales of premium smartphones have exceeded 10 million units. TV sales have topped the Mainland China market for 8 consecutive quarters. And with over 324.8 million connected devices on Xiaomi’s AIoT platform and monthly active users for XiaoAi AI Assistant reaching 86.7 million, Xiaomi continues to lead the smart home industry. By the end of 2020, the Group held a cash reserve of RMB 108 billion.

In an internal letter to employees, Lei Jun stated that Xiaomi has distinct and unique advantages in manufacturing cars: 

  1. Smart electric vehicles have fundamentally transformed the business model of the traditional automotive industry, and Xiaomi has the deepest understanding of the hardware-based internet service business model;
  2. Xiaomi has the most extensive experience in software and hardware integration, and the most profound manufacturing know-how within the internet industry;
  3. Xiaomi has a smart ecosystem which is the largest in terms of scale, the most diversified in terms of product category, and the most active in terms of user connections;
  4. Xiaomi has numerous core technologies that can be applied to smart electric vehicle business;
  5. Xiaomi has a powerful brand and strong user base, with trust and support from Mi Fans across the globe;
  6. Xiaomi has abundant cash resources that allow Xiaomi to invest with confidence.

“Smart electric vehicles represent one of the largest business opportunities in the next decade and represent an indispensable component of smart living. Entering this business is a natural choice for us as we expand our smart AIoT ecosystem and fulfill our mission of letting everyone in the world enjoy a better life through innovative technology. ” Lei Jun said.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Introducing Mi MIX FOLD, Xiaomi’s first foldable smartphone

Boasting a series of world firsts with Xiaomi’s Surge C1 ISP and a Liquid Lens, Mi MIX FOLD sets a new milestone for the smartphone industry

Beijing, CHINA, March 30th – Xiaomi officially launched its first foldable smartphone, Mi MIX FOLD, at the Spring 2021 New Product Launch that previously saw the announcement of Mi 11 Pro and Mi 11 Ultra. Equipped with a large 8.01” WQHD+ resolution flexible internal display and a 6.52” external display, this innovative new device  touts the largest foldable display on any smartphone to date. The device boasts even more firsts, debuting Xiaomi’s own Surge C1 Image Signal Processor optimized for professional photography, and sporting the first Liquid Lens seen in a smartphone. 

Mi MIX FOLD offers a premium experience with a quad-speaker setup, a 5,020mAh battery, and 67W turbo charging support. It is also yet another major milestone for Xiaomi, introducing a number of technological breakthroughs with a laser focus on consumer experience.

Largest in the industry: 8.01” foldable smartphone display

As Xiaomi’s first foldable smartphone, Mi MIX FOLD adopts a U-shaped hinge design, which has greatly improved weight and reliability. The weight is reduced by up to 27% compared to other foldables.The device underwent 200,000 bends in reliability testing and up to 1 million bends in extreme reliability testing.

Equipped with a flexible 8.01” WQHD+ resolution OLED display, Mi MIX Fold offers an ultra-large 4:3 aspect ratio, making it not only the largest foldable smartphone display currently on the market, but also putting it above some tablets in size. Offering the unique charm of a foldable smartphone with its tablet-sized display in a small and compact package, Mi MIX FOLD provides an unrivalled experience for both work and play.

Mi MIX Fold inherits the outstanding display quality of Xiaomi’s flagship smartphones, that begins with excellent color performance. The device’s 1 billion color display has been meticulously tuned by Xiaomi’s own color calibration algorithm, enabling it to achieve an impressive color accuracy of JNCD≈0.29 and ΔE≈0.35. Reaching 900 nits peak brightness and 600 nits overall brightness, the display provides comfortable viewing in various settings, while the 4,300,000:1 color contrast ratio, Dolby Vision® and HDR10+ support and DCI-P3 color gamut combine to create highly dynamic and life-like images in vivid color.

In addition to the internal display, Mi MIX FOLD sports a 6.52” external AMOLED display, also the biggest on any foldable smartphone yet. With a 90Hz refresh rate, 180Hz touch sampling rate and HD+ resolution, this display offers quick and smooth user experience with great sharpness and detail. The display reaches a 27:9 aspect ratio and boasts top color accuracy of JNCD≈0.55 and ΔE≈0.52. Finally, with 900 nits peak brightness, 700 nits overall brightness, and HDR10+ support, the display offers excellent viewing angles, depth and color contrast.

Powered by Xiaomi’s own AI algorithm, Mi MIX FOLD’s external and internal displays can generate images and videos in super resolution, and are even capable of doubling the resolution of pictures from 720p to 1440p. For video, the AI algorithm triples the resolution, enhancing the quality from 480p to 1440p.

World’s first smartphone with quad speakers, SOUND BY Harman Kardon

Having received widespread acclaim for its dual speakers on previous devices, Xiaomi further elevated the sound system on Mi MIX FOLD by creating the first ever smartphone quad speakers setup. The symmetrically designed dual 1216 speakers are positioned on either side of the screen and boast a large 0.65mm amplitude and 1.34cc-equivalent sound cavity. The speaker’s innate properties are strengthened by 15V Smart PA which drives the sound level up to 40% louder than that of Mi 10 Pro. Mi MIX FOLD inherits the legacy of the Mi 11 series with professional grade tuning through SOUND BY Harman Kardon.

Mi MIX FOLD is the industry’s first smartphone to adopt true panoramic surround sound. Using Xiaomi’s own quad-speaker array algorithm, the device can realize 3D spatial audio field playback, which builds an additional sound dimension on top of the foundational dual speakers, creating a true 3D spatial audio listening experience.

The most powerful foldable system for high productivity and immersive entertainment

Powered by Dolby Vision and a quad-speaker 3D panoramic sound system, Mi MIX FOLD is an absolute beast for viewing content, offering an immersive viewing experience with vivid colors, full-bodied sound quality and a super large display surface. The device also supports multi-window, allowing you to watch up to four videos in different windows on the display at the same time.

Mi MIX FOLD also offers a completely unrivalled gaming experience on a mobile device. At 8.01” in size, the device has more vertical space giving a much wider field of view than traditional smartphones.The bigger the screen, the better the work! Mi MIX FOLD’s super large display is the ultimate productivity booster for busy people on the go, supporting a wide range of highly practical work tools such as split screen, multi-screen drag and drop, parallel windows, Desktop mode, AI meeting assistant and many more.

World debut of Liquid Lens camera and Xiaomi’s Surge C1 image sensing processor

Mi MIX FOLD debuts the Surge C1 processor – a professional image processing chip developed by Xiaomi. The product of two years of development and RMB 140 million in R&D investment, this chip provides exceptionally high performance while occupying low CPU and storage space. This enables it to service an improved 3A algorithm and low-light focus capabilities for more accurate auto focus, auto exposure and auto white balance, significantly improving image quality. 

Mi MIX FOLD is also the world’s first smartphone with Liquid Lens technology, opening the era of bionic photography. The liquid lens uses the principle of human eye bionics, forming a lens-like structure with a transparent fluid wrapped in film, very different from traditional optical lenses. The radius of curvature of the spherical surface can be accurately changed thanks to a high-precision motor based on Xiaomi’s self-developed technology, which allows for 3X optical zoom, up to 30X telephoto, and a minimum focus distance of 3cm. One lens virtually covers functions of two lenses. You can shoot micro-details up close, and gaze at magnificent rivers and mountains from a distance. The Liquid Lens also offers high light transmittance, ultra-low dispersion and excellent resistance to extreme environments. It can maintain the fluid form in an environment from a low of -40°C to a high of 60°C, ensuring stable, long-lasting, and high-quality optics.

In addition, Mi MIX FOLD is also equipped with a 108MP pixel main camera and a 13MP ultra-wide angle camera with an impressive 123° field of view. The 108MP pixel main camera is equipped with a 7P lens, which can directly output 108MP pixel high-definition photos. The 123° ultra-wide angle camera supports smart switching, allowing an astounding field-of-view when shooting buildings and scenery. At the same time, AI ultra-wide angle distortion correction is used to effectively improve the edge distortion of the picture. Not only can it eliminate the edge distortion of landscapes, it can also correct distortion on faces in ultra-wide group photos.

5,020mAh folding screen largest battery, 100% charged in 37 minutes1

Mi MIX FOLD has a built-in 5,020mAh battery, offering the largest battery capacity among most foldables currently on the market. It uses Xiaomi’s patented new dual-battery parallel architecture, which consists of two batteries with a capacity of 2,460mAh and 2,560mAh. The special structure in parallel allows for incredible 10A current output providing powerful thrust for the smartphone’s four speakers.

On top of that, Mi MIX FOLD also supports 67W fast charging. Through the custom-made three IC chipsets and the parallel combination of two super-efficient charge pumps, a conversion rate of up to 97.5% can be achieved, allowing the phone to fully charge in 37 minutes1. Also introduced on the Mi MIX FOLD is CNT battery technology, which promotes safer and quicker charging while prolonging the battery’s lifespan. 

Revolutionary Butterfly cooling system and flagship performance without hiccups

Mi MIX FOLD is equipped with the latest generation flagship mobile processing platform Qualcomm® Snapdragon™ 888. The most advanced 5nm process improves mobile platform’s CPU, GPU, and AI performance while lowering power consumption. Brand new 3,200MHz LPDDR5 storage, combined with UFS 3.1 high-speed flash memory, further supplement Snapdragon 888’s flagship performance.

In order to efficiently use the area of ​​its folding body, Mi MIX FOLD adopts a butterfly-type cooling system, which integrates large-area VC liquid cooling, thermal gel, multilayer graphite sheets and other heat dissipation methods.The total heat dissipation area is as high as 22,583.7mm², which evenly distributes excessive heat and cools down the entire device, greatly improving the heat dissipation capacity during high-load computing operations, fast charging, and 5G high-speed downloads. Efficient heat dissipation allows Mi MIX FOLD to perform consistently and without hiccups.

Mi MIX FOLD is offered in a Standard and Ceramic Special Edition. The standard version uses the fifth-generation Corning® Gorilla® Glass back cover with ceramic texture. The ceramic edition features a gold middle frame and volume buttons, as well as a black ceramic back with special laser engraving. 

The smartphone will be priced at RMB 9,999 or 12GB+256GB, RMB 10,999 for 12GB+512GB and RMB 12,999 for the 16GB+512GB version. 

Pre-orders for Mi MIX Standard Edition and Ceramic Special Edition will be open on March 30. 

Mi MIX FOLD will be officially available for purchase from April 16 in Mainland China via official Xiaomi channels.

Mi MIX FOLD quick specs:

Mi MIX FOLD
Internal display8.01” flexible OLED
4:3 aspect ratio
WQHD+  resolution, 1 billion colors, DCI-P3 
60 Hz refresh rate; 120Hz touch sampling rate
900nits peak brightness, 600nits overall brightness
4,300,000:1 contrast ratio
HDR10+, Dolby Vision
JNCD≈0.29 and ΔE≈0.35
Supports MEMC
External display6.5” AMOLED display
90Hz refresh rate, 180Hz touch sampling rate
27:9 screen ratio, 2520 x 840 resolution
900nit peak brightness, 700nit overall brightness
TrueColor display, JNCD≈0.55 ΔE≈0.52
Super Resolution, both for video and images
HDR10+
ConnectivityDual 5G stand-by, Wi-Fi 6
ProcessorQualcomm® Snapdragon™ 888
StorageLPDDR5 3200MHz + UFS 3.1
Cooling systemButtery cooling system – VC chamber + Bionic-structure graphene + thermal gel + multilayer graphite sheet
Rear cameraSelf-developed Surge C1 image processing chip
108MP HM2 primary sensor, 1/1.52”, 7P, 2.1μm (9-in-1)large pixels
The world’s first liquid lens, 8MP, 80mm equivalent focal length, 3cm minimum focusing distance
123° ultra-wide angle lens, 13MP, F2.4 aperture 1.12μm
Front camera20MP front camera
AudioQuad speakers 3D panoramic sound system
Dual 1216 speakers
SOUND BY Harman Kardon
SecuritySide fingerprint unlock (2-in-1 power button)
Battery5,020mAh double-cell design
Charging67W wired turbo charging
37 min to 100%1
OSMIUI 12 based on Android 10
ColorsBlack, Ceramic Special Edition
Dimensions&WeightExtended: 173.27mm x 133.38mm x 7.62mm
Folded: 173.27mm x 69.8mm x 17.2mm
Black:317g
Ceramic Special Edition:332g

1 Data from Xiaomi Labs.

Product images available here:Mi MIX FOLD

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi Unveils New “Alive” Branding Identity

March 30, 2021, Beijing, CHINA – Global technology leader Xiaomi today announced a refreshed new corporate visual identity, fusing oriental philosophy with the design concept of “Alive”. This new branding aims to further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audiences through its new dynamic logo.

Designed by Kenya HARA

Xiaomi’s brand new logo was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA. Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography, the new logo is now more aesthetically pleasing. Corporate color remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications.

Kenya HARA used the “superellipse” mathematical formula when designing the logo of Xiaomi. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of “Alive”, resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness and its will to move forward.

Infusing philosophical thinking into new design 

Kenya HARA proposed a very crucial design concept for Xiaomi – Alive. He believes Xiaomi’s innovative technology has brought convenience and offers people the ability to have optimal control of their lives, and can accommodate any changes in the environment. “Alive” interprets Xiaomi’s philosophy from a visual perspective, giving the brand a visual image full of life: people are alive – technology is created by people – technology, thus, is also alive. Technology will always serve the needs of life.

Dynamic logo placement – a logo that feels “Alive”

Xiaomi adopts a new dynamic logo format for the first time, disrupting the traditional rules of brand logo usage of the past. The new logo is not fixed at the four corners of the square, instead, it adapts to content and is placed at the most suitable position. The new dynamic logo further embraces the philosophical thinking, making the logo truly come “Alive”.

The concept of Alive is Xiaomi’s thinking and response to the turning point in the era of intelligent interconnectivity. As a technology company, Xiaomi is committed to bringing more innovations around the world and it is essential for the brand to grow along with its users. As Xiaomi is growing at a rapid pace, the brand is also making more friends along the way. Xiaomi is ushering into a new decade as it expands its presence from the masses to premium users, from technology to art space, from online to offline and all over the world. This new brand identity will propel Xiaomi forward in the upcoming decade.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.