Grammy-nominee Mahalia’s Latest Music Video Shot Entirely on Mi 11 Series

Grammy-nominated British singer Mahalia filmed her newest single, “Whenever you’re ready” entirely on Xiaomi’s creator-focused Mi 11 Series, a real testament to the fact that creativity is available to anyone. Captured on a budget, the production team aptly chose the film-grade yet affordable Mi 11i smartphone, which is known for flagship-rivaling features – namely sporting a powerful Snapdragon 888 chipset and a 108MP triple-camera setup.

The production of Mahalia’s music video from front-to-end was documented in a behind the scenes film that offers an intimate glimpse at Mahalia’s creative process, and a look into just how a smartphone as accessible as Mi 11i was able to pull off visualizing a Grammy Award nominee’s comeback single.

“Shooting an entire music video on a phone sounded like a crazy idea at first, but the moment I got to set I was blown away by the Xiaomi quality and I’m so happy with the outcome!” said Mahalia.

The behind-the-scenes film also kicks off Xiaomi’s new video series called “Focus” that will give stage to young up-and-coming artists and video creators from all over the world and will focus on their vision and journey within the context of shooting world-class videos on smartphones.

Mahalia’s music video is directed by Alex Motlhabane of the British director duo The Rest, who has previously worked with global stars like A$AP Rocky, Slowthai, Skepta and others. Pieter Snyman, who has also served as DOP on numerous international projects, took charge of camera work.

 

Xiaomi Empowers Smart Living with New AIoT Product Offerings

Releasing five new pieces of tech spanning home entertainment, cooking, and daily commutes

Beijing, CHINA, July 26, 2021 – Xiaomi today unveiled a range of AIoT products that enhance smart experiences for every facet of users’ lives. The brand-new lineups of products include Mi Router AX9000, Mi 2K Gaming Monitor 27’’, Mi Electric Scooter 3, Redmi Buds 3 Pro, and Mi Smart Air Fryer 3.5L.

These products are innovative in their own right and offer smarter ways to encourage users to be active outdoors, or enhance their lifestyle indoors, whether they are on their way to work, at the desk or fixing up a quick meal in the kitchen. Through these innovative technologies, Xiaomi delivers a more convenient, efficient, and healthier lifestyle to every individual, making smart living for everyone possible.

 

Power Your Smart Life with Strong Connectivity  

Mi Router AX9000: Designed for the hyper-connected future home, and as a hub for users’ digital entertainment, the newly released Mi Router AX9000 is Xiaomi’s first Tri-Band WI-FI 6 router1 equipped with a Qualcomm® Hexa-core processor. With one 4GHZ and two 5GHZ bands, this flagship product is capable of providing un-interrupted gaming experiences even when it is powering multiple connected smart devices simultaneously.

Reaching speeds of up to 8,354Mbps2, Mi Router AX9000 checks off all the boxes a modern-day gamer or smart homeowner needs in a high-end router, enabling high-bandwidth gaming or downloads, while enabling them to simultaneously livestream in 4K without stuttering. Built into the Mi Router AX9000 is a dedicated AIoT antenna that allowsusers to simply connect and manage their network of smart devices in just a few taps.

 Mi 2K Gaming Monitor 27″: We didn’t stop there and doubled down in a big way that gamers will love. Xiaomi’s all-new Mi 2K Gaming Monitor 27’’, presents every detail sharply on a 2560 x 1440 QHD screen and with a silky smooth 165Hz high refresh rate that’ll be sure to immerse gamers or even offer an edge in-game. Mi 2K Gaming Monitor 27’’ also supports VESA Display™ 400 and 95% of the DCI-P3 color range, making for a bright and vibrant display that can project stunning gaming graphics and even professional visual content.

 

Embrace a Smarter, Healthier Style of Cooking

Mi Smart Air Fryer 3.5L: A smart lifestyle starts within the kitchen, Mi Smart Air Fryer 3.5L caters to those of us that live busy lives but won’t compromise on our commitment to a healthier lifestyle, by making cooking at home simple and healthy – all without adding oil.

Compatible with the Mi Home app, the fryer can easily be controlled remotely and can be set to anywhere between 40°C and 200°C for a perfectly cooked meal. The app also offers more than 100 different Mi Smart Air Fryer 3.5L recipe ideas for quick meal inspirations every day3.

With Mi Smart Air Fryer 3.5L, users can even schedule a cooked meal up to 24 hours in advance. This opens the doors to endless cooking possibilities, be it yogurt fermentation, pet food dehydration. If your hands are tied, voice commands powered by Google Assistant and Amazon Alexa can start, pause, or check the remaining cooking time4. The clear OLED display also lets you glance at the time and temperature.

 

Elevate Your On-the-Go Style

Mi Electric Scooter 3: Xiaomi’s solutions enhance both the lives we live indoors, but also beyond the walls of our homes as well. In fact, Xiaomi has led first and last-mile mobility with more than 4,000,000 Xiaomi Mi Electric Scooters shipped globally5.

The newly released Mi Electric Scooter 3 is another stylish urban companion for commuters to get around town with further improved user experience and safety features. It comes with two colors to choose from including Onyx Blackand Gravity Grey. It also features a highly practical lightweight body as well as an upgraded 3-step folding design, making it comfortable to carry or simply fold it up and store it away in the back of a car or on a bus or train.

Clocking in at up to 25km/h on a 600W maximum power motor, Mi Electric Scooter 3 easily glides over slopes or bumps throughout your short trips around the city. But it also comes with new safety features. This includes an E-ABS regenerative anti-lock braking system and a new rear dual-pad disc brake.

Redmi Buds 3 Pro: Along with the scooter, Redmi Buds 3 Pro is also a perfect companion to keep you entertained or plugged in on the road. The product features an immersive sound experience with hybrid ANC and transparency

modes6. It also supports Bluetooth 5.2 for stable dual-device connectivity, meaning users can effortlessly switch from watching a video on their laptop to picking up a call on their smartphone, all without having to re-pair the devices.

When users are on-the-go, Redmi Buds 3 Pro offers up to 6 hours of use from the earbuds alone, or gets up to 28 hours of total playback time when charged inside of the case. In only a 10 minutes charge within the case, users have enough power for up to 3 hours of music playback7. Redmi Buds 3 Pro also supports wireless charging, letting users live that cable-free life.

 

Pricing

Mi Router AX9000 recommended retail price starts from 299€

Mi 2K Gaming Monitor 27” recommended retail price starts from 499€

Redmi Buds 3 Pro recommended retail price starts from 69.9€

Mi Electric Scooter 3 recommended retail price starts from 449€

Mi Smart Air Fryer 3.5L recommended retail price starts from 99€

Product available channels and timeline, please refer to you mi.com page in your region.

 

Detailed product specs and product images, please download from here: Press Toolkit

 

1To enable Wi-Fi 6 (802.11ax) and features including OFDMA, MU-MIMO, and 4K QAM/1024QAM require end devices also support the corresponding features. Actual wireless rate may vary between actual network conditions.

2Maximum wireless transmission rates are the physical rates derived from IEEE Standard 802.11 specifications.

3More recipes to be available via OTA.

4Google Assistant and Amazon Alexa availability may vary between markets. Update firmware to the latest version for voice control features. Google Assistant is trademark of Google LLC.

5As of Jun 2021, Xiaomi internal data.

6Certain ANC and transparency mode settings available only on selected Xiaomi/Redmi smartphones.

7Data acquired from internal labs, actual battery life may vary based on actual usage.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Sole Survivor: Xiaomi kicks off Global Xiaomi Fans Competition on PUBG MOBILE

2021, Beijing, CHINA – Xiaomi, a global technology leader, announced its partnership with PUBG MOBILE to debut the “Sole Survivor,” a multi-regional battle royal played on PUBG MOBILE that pitted the best Xiaomi Fan teams against one another for a chance of claiming the title of Winner Winner Chicken Dinner.

As a global event, teams from 12 markets competed for a coveted spot as the sole representative and top team of their respective countries. Markets represented in the contest including Spain, France, Germany, Russia, Poland, Colombia, Gulf Cooperation Council (GCC), Pakistan, Morocco, Netherlands, Belgium, and Egypt. Ultimately 11 teams showed up to the finals and went head-to-head across three PUBG MOBILE maps in a one-day competition.

The Sole Survivor finals were live-streamed on YouTube on July 17th 14:00 (GMT+1), with pro e-sports commentators ImPERium and Maxman at the helm of commenting on the action move-by-move. Over 170,000 fans around the world tuned in to watch the action through Xiaomi’s official Xiaomi Community forum, along with its YouTube channel and Facebook page.

Only one team claimed the title of Champion. But accolades and prizes would also go to the second and third place finishers.
Prizes for the top three finishers were as follows:
  • The Champion team would win a Redmi Note 10 5G
  • The Second-Place team would win Mi Air2s Headphones
  • The Third-Place team would win Mi In-Ear Headphones

Additional prizes were raffled off as a lucky draw on the day of the live-stream. Audiences tuning into the live broadcast had an opportunity to win 3 Mi Air 2s phones, 1 Redmi note 10 5G, and 3 Redmi Note 10s by answering a few questions about Redmi.

After hundreds of qualifying teams, with a dozen countries represented, in the end there was just one team, team Rage from Pakistan, named Winner Winner Chicken Dinner and the title of Sole Survivor Champion. As a Xiaomi community event, participants and the winner came out on top. Previously unknown, these Xiaomi Fans-turned-competitors were for the first time able to jump at an opportunity to show off their PUBG MOBILE skills on an international stage. And just maybe this was their first shot at becoming a PUBG MOBILE e-sports pro.

The success of Sole Survivor was a mutual win for both Xiaomi and PUBG MOBILE. Fans of PUBG MOBILE would marvel at the capacity and support Xiaomi has offered to pull off a multi-regional event of this caliber. Rivaling some e-sports competitions, Sole Survivor has strengthened the affinity between PUBG MOBILE users and the Xiaomi brand, while Xiaomi Fans had the chance of a lifetime to be globally recognized as champions.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

XIAOMI CORPORATION ANNOUNCES DONATION OF 1 MILLION EUROS FOR VICTIMS OF FLOOD DISASTER IN GERMANY, THE NETHERLANDS AND BELGIUM

Düsseldorf, 19 July 2021 – The German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross will receive a donation totalling one million euros from the Xiaomi Foundation to support those affected by the floods in Germany, the Netherlands and Belgium. The Xiaomi Corporation made the announcement today. In Germany alone, according to the German Red Cross, more than 2,500 volunteers are working around the clock to help people on the ground and provide them with basic necessities.

“We are shocked by the scale of this natural disaster. We are very close to the affected regions in Germany, the Netherlands and Belgium and will do our part to help the people there, as we have been operating in these countries for a long time and feel really connected to the local people. Therefore, we have decided to donate a total of one million euros to the German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross through the Xiaomi Foundation,” says William Lu, Partner, Senior Vice President and President of the International Department, Xiaomi.

 

Those who would like to support the victims in the flood region can also do so via the German Red Cross:

Donation account German Red Cross:

IBAN: DE63370205000005023307

BIC: BFSWDE33XXX

Subject: Hochwasser

 

Already during the outbreak of the Covid 19 epidemic in 2020, Xiaomi Group and Xiaomi Foundation took the first step to purchase and donate a large number of medical supplies to support Hubei Province in China and more than 30 countries and regions around the world.

In the process, medical supplies to fight the epidemic were delivered to the UK, France, Germany, Italy, Spain, Belgium, Luxembourg and other countries.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

“The World’s No.2” CEO Letter to All Employees

Dear Xiaomi colleagues,

I have some wonderful news to share with you: Canalys just published its Q2 global smartphone market share report. According to the report, Xiaomi achieved a 17% market share, surpassing Apple and became the No. 2 globally. For the first time ever, Xiaomi became No. 2 in the world. It is a fantastic achievement, and also an important milestone in Xiaomi’s history. On August 16, we will celebrate the 10th anniversary of the launch of the Xiaomi smartphones, and I am ecstatic to receive such thrilling news at this very moment!

In 2014 Q3, we took the third place globally for the first time in our history. Unfortunately, we ran into many difficulties subsequently and dropped out of the Top 5. Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there. We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another giant leap. We appreciate the unwavering support from our Mi Fans around the world; we appreciate the sincere help from all of our partners; and above all, we appreciate the tremendous efforts of all of our our employees, not to mention the understanding and support from their families, for making this happen! Thank you all!

“The World’s No.2” is a major victory for our strategy.

Last August, we established our core strategy for the next decade — “Smartphone x AIoT”, once again affirming the core position of our smartphone business, and further promoting smart interconnectivity. Our AIoT business revolves around our smartphones and builds a smart living ecosystem, becomes the amplifier of Xiaomi’s values in letting everyone in the world enjoy a better life through innovative technology, and makes Xiaomi the true leader of smart living in the future. At the same time, we also established the “three guiding principles” that we will resolutely stick to: We will never cease to explore and innovate, to bring everyone the most innovative technologies; we will continue to offer products with the best price-to-performance ratio; we will seek to make the coolest products. In 2020, our R&D expenses was nearly RMB10 billion and for this year, we expect that to exceed RMB13 billion. We will further expand our R&D team by recruiting more than 5,000 engineers this year. We have already achieved a series of far-reaching developments in critical technology areas such as imaging, fast charging, AI, IoT platforms, etc. to date, and have firmly established a leading position in the global industry. We also launched and debuted the Surge C1 processor – a professional image processing chip – this year.

“The World No. 2” is the result of the hard work of our employees around the world

We have made momentous progress in our new retail pilot project in China: We have achieved early success in our integrated online-offline retail model in China, and we plan to cover every town with our “Mi-Home” in 2021. Meanwhile, the integrated online-offline business model has been proven successful. Our international business is also going very well and we have entered more than 100 overseas markets around the world. Our international business contributes close to half of our total revenue. We are No.1 in terms of smartphone market share across more than 10 markets. Xiaomi has become a truly globalized company.

We will continuously strengthen our core capabilities and keep striving towards our dreams.

Dear colleagues, the world’s No. 2 means greater challenges and responsibilities for Xiaomi. This is the first time we reached this unprecedented level, and we will inevitably face many vicious and fierce battles ahead of us. Notwithstanding the celebrations now, I want to make sure we can maintain our second place steadily and firmly in the future. It is an honor for us to compete with the most powerful and innovative companies in the world at the peak on the global stage. We are still very young and thus have not accumulated sufficient experiences yet; we must keep calm and stay humble. Our peers are our role models and our whetstones. It is this fierce competition that has driven all of us to make progress mutually. And through this, we can continue to sharpen ourselves and get stronger.

In the past three years, we have recruited a group of energetic and experienced senior executives externally. At the same time, we also promoted several young senior executives and many young general managers internally. This energetic team will provide Xiaomi with a wise, open-minded and solid leadership in the next decade. Recently, we revealed our “Incentive Plan for Young Engineers” by awarding 3904 outstanding engineers. We also launched a new 10-year incentive program to 122 technology experts, members of our new-decade entrepreneur project, and mid-to-senior executives. This best-ever Xiaomi team is marching proudly on its future journey with very high morale.

The mission of Xiaomi is “to build amazing products with honest prices so that everyone in the world can enjoy a better life through innovative technology”. This journey is destined to be long and tough, with more loneliness than revels, more tribulations than applauses. However, as long as we are moving in the right direction, we shall have no fear of the distance. Dear colleagues, please join me in rolling up your sleeves and working hard to strive towards our dreams with all our might. Full speed ahead!

Lei Jun

July 16, 2021

Xiaomi Takes The No.2 Spot In Global Smartphone Market For The First Time

Beijing, CHINA, July 16, 2021 – Canalys, the leading global market research firm, launched its Q2 global smartphone market report in which Xiaomi took second place with a 17% share and a 83% YoY growth, surpassing Apple.

Canalys expressed that Xiaomi is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management in the open market. Canalys commented that Xiaomi’s new goal is to displace Samsung to become the world’s largest vendor.

In a letter to all employees, Lei Jun, Founder, Chairman and CEO of Xiaomi, pointed out that becoming the World’s No.2 is a key milestone in Xiaomi’s history. After five years of self-improvement under extremely difficult conditions, Xiaomi’s product capabilities have been enhanced significantly – they paved the way for the premium market segment and increased its market share. Xiaomi will continuously strengthen its core capabilities and cement its place as the second largest smartphone brand.

In Q4 2020, the global shipments of Xiaomi reached 43.4 million units with 31.5% YoY growth, surpassing Apple for the first time and returning to the third place. In Q1 2021, Apple rose to No.2 with 15% of global smartphone market share, followed closely by Xiaomi with its 14% of market share. Xiaomi’s global smartphone shipments were 49.4 million units back then with 69.1% YoY growth.

Since Xiaomi launched its first premium flagship Mi 10 series, it has been continuously innovating in critical areas, such as imaging, display, charging, smart manufacturing and more. Xiaomi has invested in achieving breakthrough in premium market, bringing cutting-edge leading technology to consumers, and helping to shape the direction of the industry.

Xiaomi has been the first to bring numerous industry-leading technologies to market. In camera technology, the company introduced the 108-megapixel camera, the GN2 camera sensor and an innovative liquid lens. In display, it has been pioneering the technology research of the third generation under-display camera. Xiaomi has also led in battery charging, realizing 200W wired charging and 120W wireless charging for the very first time. In addition, it was the first to introduce graphene-based lithium-ion batteries and second-generation silicon oxygen batteries. Xiaomi is also a pioneer in mobile phone ceramics, leading the trend of industry exploration.

In addition, the first phase of Xiaomi’s smart factory has started operation. Its production lines are automated and capable of manufacturing a million high-end smartphones per year, it is also a huge lab facility which enables Xiaomi to research new materials and technologies as well as test advanced manufacturing and production processes.

Innovation is part of Xiaomi’s culture and the company invests considerably in R&D and recruiting the very best talent. Xiaomi has invested nearly RMB10 billion in R&D in 2020, this year the number is expected to increase by 30-40%. At the beginning of 2021, Xiaomi announced the biggest engineers recruitment drive in its history: 5,000 engineers in one single year, which will occupy 20% of total employees. Meanwhile, Xiaomi has launched multiple talent incentive initiatives such as one million US dollars award project for technology talents, young engineers incentive plan, etc. Nearly 700 young engineers of Xiaomi were granted 16 million shares, following the incentive plan just in the month of July.

Xiaomi’s global expansion as well as the transformation in new retail channels have been an important driving force in helping the company become the second largest smartphone manufacturer. According to the latest global smartphone data of Canalys, Xiaomi is expanding fast in overseas markets, reaching over 300% YoY growth in Latin America market, over 150% YoY growth in Africa and over 50% YoY growth in Western Europe. According to the Q1 2021 Results Announcement of Xiaomi, Xiaomi smartphones have entered over 100 markets worldwide, ranked No. 1 in terms of smartphone market share across 12 markets and ranked No.2 in Europe. It is also No. 1 in India for years.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

 

Xiaomi Released Its Sustainability Report To Reaffirm Its Commitment To Building A Sustainable World

The report detailed the company’s approach to and practices on sustainable development

Beijing, CHINA, July 14, 2021 – Global technology leader Xiaomi released the 2020 edition of its Sustainability Report (the report) today which detailed the company’s approach to and practices on sustainable development.

The over-30-page Sustainability Report details a wide array of Xiaomi’s sustainability initiatives, including environmental protection, corporate social responsibilities and supply chain sustainability management, etc. It also provides information on Xiaomi’s commitment to accessibility, data security and user privacy, among other topics. The report covers both China market and overseas markets to document how Xiaomi’s initiatives on sustainability have been carried out globally.

“From the moment we set up this company in 2010, Xiaomi has been committed to improving the world we live in. In 2020, we joined the United Nations Global Compact and committed to its ten stipulated principles of corporate responsibility.” Lei Jun, Chairman and CEO, Xiaomi Corporation, expressed in the report. “You can also read about how sustainability at Xiaomi is governed from top to bottom, how we treat our people and suppliers, how we interact with our communities and our response to the global environmental challenges.”

The report describes how Xiaomi has worked to incorporate environmental protection into its product design and manufacturing to the environment. For example, there was a 60% decrease in plastic usage for Mi 10T and Mi 10T Pro series packaging. By the end of 2021, Xiaomi aims to achieve higher percentage of plastic reduction in the packaging of its new products in Europe. The report also highlights Xiaomi’s ability to make energy-saving an important feature of more than 40 types of consumer products. As the report documents, Xiaomi ensures that its products are fully compliant with all the environmental and safety regulations of the countries where they are sold. Its products are compliant with EU regulations including the CE, REACH, RoHS and WEEE Directives.

Xiaomi highlights the crucial role innovation plays in sustainability and to address global issues. For example, as part of Xiaomi’s commitment to contribute to the UN Sustainable Development Goals, it has become a partner in the development of an earthquake early warning system. In China, and available soon in other countries with earthquake zones, Xiaomi smartphones running the MIUI (11 and above) system and Mi TVs can notify consumers within seconds of an earthquake occurring. These alerts provide information about the nearest emergency shelter, emergency contact details, medical contacts, and rescue information to help in a critical situation. During 2020, the Xiaomi MIUI Earthquake Alert has detected 29 earthquakes above magnitude 4.0 and sounded more than 9.4 million alerts.

During 2020, Xiaomi also played an active role in fighting against COVID-19. In March 2020, it donated tens of thousands of FFP3 face masks to the Italian government and helped residents in the severely affected Veneto region. It also sent supplies to France, the UK and Poland. When schools in Europe had to close and move to online lessons, Xiaomi Spain donated 1,000 smartphones to the Spanish Ministry of Education and distributed them to children across the country. As of July 15, 2020, the Beijing Xiaomi Foundation had donated medical supplies to a total of 14 countries including Italy, Spain, Japan, Korea, Indonesia and Myanmar. This donation is worth RMB 5.9 million ($854,000).

The full text of the 2020 Xiaomi Sustainability Report can be downloaded here.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/