Xiaomi to Kick Off its First Ever Film Festival with Short Film “One Billion Views”

Beijing, CHINA, August 30, 2021 – Xiaomi, today announced the release of their latest short film entitled “One Billion Views”. This film stars tech influencer Arun Maini, also known as “MrWhoseTheBoss”. This comes as Xiaomi is about to kick off its first ever annual film festival which begins Tuesday August 31st with a theme of “The New Normal” amid the pandemic.

In “One Billion Views”, Arun shares his ten year journey towards becoming a major tech influencer, and how his YouTube channel recently reached over a billion views.

In keeping with “The New Normal” festival theme, Arun discusses the evolving creator landscape – from his humble beginnings and the challenges faced creating video content, to where he finds himself now, amidst advances in smartphone technology enabling any user to create and share content from their devices easier than ever before.

“If you told me in the beginning that this is where I’d be ten years ago, I would have laughed you out of the room. A lot has changed since I began, including a global pandemic. And despite all the hardships, one silver lining was a renaissance of content creators, brought on not only by the demand for new content while people were at home, but also because of the ease of creating content with the smartphone in your pocket.” said Arun.

To showcase just how easy and accessible content creation has become, it is revealed that the short film was shot entirely on a Xiaomi Mi 11 Ultra* – the premium flagship smartphone device that has revolutionized smartphone photography and videography with the world debut of the GN2 camera sensor.

Arun added “I genuinely believe that the computational photography and videography we are starting to see on phones will be the future of film. Nothing beats the convenience, portability or connectivity of a smartphone.”

In capturing this unique story, “One Billion Views” director Mike Harvey elected to go for a long take style, highlighting the unparalleled mobility of shooting on a smartphone. “Part of our goal in this film was to inspire future filmmakers.” said director Mike Harvey, “I wanted to create something that you’d never expect to be shot on a smartphone, to make the point that there’s really no limits to mobile filmmaking now. This approach was technically challenging, as a lot of different elements had to work together perfectly, but I think it really paid off.”

“One Billion Views” is just the tip of the iceberg when it comes to what’s in store for the rest of the first ever Xiaomi Film Festival. Stay tuned to Xiaomi Global’s social media channels for the livestream of the Xiaomi Film Festival at 8pm, August 31 (GMT+8). 

YouTube: https://www.youtube.com/watch?v=t-sM4hoPmq4
Twitter: https://twitter.com/Xiaomi/status/1431651000775966720
Facebook: https://www.facebook.com/XiaomiGlobal/videos/864197477547899

Launched two years ago in 2019, Xiaomi Studios has always been a project for creators to make content and share their stories with the world. Steven Senshan, Head of Xiaomi Studios, commented, “When we launched Xiaomi Studios, we set out to not just create amazing films with Xiaomi smartphones, we wanted to create a global platform for creators around the world to unleash their creativity with Xiaomi smartphones. The Xiaomi Film Festival is the culmination of all of these goals into one massive event that provides filmmakers at all different stages in their career a global stage annually to come together and share their creativity with the world.”

Images available here

*Mi 11 Ultra rear camera set-up: 50MP wide angle camera, 48MP Sony IMX586 ultra-wide angle camera, 48MP Sony IMX586 telephoto camera.

 

About Xiaomi Studios

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented ”Xiaomi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Film Festival, please visit Xiaomi Studios Website: https://event.mi.com/global/xiaomistudios

Xiaomi Global Twitter: https://twitter.com/xiaomi

Xiaomi Global YouTube: https://www.youtube.com/user/XiaomiChina

Xiaomi Global Facebook: https://www.facebook.com/XiaomiGlobal/

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi POP Run 2021 Returns as a Global and Virtual Race in Support of Local Community

Beijing, CHINA, August 30th – Encouraging Xiaomi Fans all over the world to stay physically active and enjoy a healthy lifestyle, Xiaomi hosted its first virtual POP Run 2021, which took place from August 4th to August 24th. This year, Xiaomi Pop Run was held virtually in over 125 countries, including Russia, Indonesia, Malaysia, Mexico, with a total registration of 27,631 participants, and more than 457 million steps accumulated.

Facing a significant disruption due to the pandemic, Xiaomi POP Run 2021 returned with a global, virtual format and was open to all Xiaomi Fans. Upon registering for the event, users can link their Xiaomi wearables enabling the tracking of their step count. Their steps are automatically reflected on a leaderboard.

The goal of Xiaomi POP Run this year is to “Keep Life Rolling, Keep Life Running”, regardless of where participants are physically located. The global pandemic has disrupted many aspects of people’s lives, negatively impacting our physical health and mental well-being. That’s why Xiaomi took the event to a virtual format this year, enabling Xiaomi to support its fans no matter wherever they are.

Xiaomi POP Run since inception has been positioned around a purpose of supporting local communities, while making the exercising fun. Prior to this year, Xiaomi POP Run 2018 supported the protection of the environment by promoting the concept of “waste sorting.” This event encouraged every runner to practice an environment-friendly lifestyle, while enjoying a race that contributes to a greater purpose.

This year, Xiaomi POP Run offered critical support and services during the pandemic by collaborating with local communities. In Philippines, Xiaomi POP Run contributed to fighting Climate Change, where the number of participants gets converted into the trees planted. while In Russia, as a part of Xiaomi POP Run, the total steps logged by the participants will be converted into a sum that will be donated by Xiaomi to a local charity foundation, offering support to local children with rare diseases.

Thriving in the midst of challenges is a virtue that people have, and Xiaomi strives to create value for the people who share this same spirit. By delivering pioneering technology, extensive products and services, and optimizing experiences, Xiaomi is emboldening its users to thrive wherever and whenever. No matter how difficult the circumstances are, we strive to flourish through continuous exploration, innovation, and evolution. Keep Life Rolling, Keep Life Running with Xiaomi!

Xiaomi reports solid revenue and profit growth in 2021 Q2, beating estimates

Business performance across all segments reaches historic highs, creating long-term value;

 Becomes world’s No. 2 smartphone brand as Xiaomi relentlessly pursue technology innovation and talent development

Beijing, Hong Kong, August 25, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended June 30, 2021.

In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. Total revenue and adjusted net profit both reached record highs in the quarter demonstrating the excellence of the business model and the robustness of its operations.

Q2 2021 financial highlights:

  • Total revenue at RMB 87,789.0 million, up 64.0% YoY;
  • Gross profit at approximately RMB 15,148.1 million, up 96.7% YoY;
  • Non-IFRS adjusted net profit was RMB 6,321.5 million, up 87.4% YoY.

1H 2021 financial highlights:

  • Total revenue at RMB 164,671.2 million, up 59.5% YoY;
  • Gross profit at approximately RMB 29,309.4 million, up 92.1% YoY;
  • Non-IFRS adjusted net profit was RMB 12,390.8 million, up 118.4% YoY.

Xiaomi Corporation said, “During the second quarter of 2021, our core ’Smartphone × AIoT’ strategy continued to underpin our outstanding performance. Looking forward, we will continue to execute our dual-brand strategy, boost investments in advance technology, recruit and foster talents and upgrade channel capabilities, enhance our premium smartphone offerings and improve user experience. We will also remain committed to our core ‘Smartphone × AIoT’ strategy, working fervently to advance innovations in sophisticated and cutting-edge technologies across product categories. We will also continue enhancing connectivity between our smartphones and IoT products to deliver a seamless user experience across our range of products, bringing a better life to everyone in the world.”

Quarterly Performance Review

Global smartphone shipments ranking rose to No. 2, firmly establishing the Xiaomi brand in the premium smartphone market with its innovative and high-quality products

As Xiaomi remains committed to advance technology, recruit and foster talent and upgrade channel capabilities, its smartphone business continued to exhibit significant growth in the second quarter of 2021, highlighted by record-breaking smartphone revenue and shipments. Smartphone revenue amounted to RMB 59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year. According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.

Meanwhile, the Group’s smartphone shipments in mainland China market also grew rapidly. According to Canalys, in the second quarter of 2021, our smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.

The Group continue to execute our dual-brand strategy. Under the Xiaomi brand, we remain focused on enriching our premium smartphone portfolio. Following the widespread popularity of Xiaomi 11 Pro, Xiaomi 11 Ultra and Xiaomi MIX FOLD in the first quarter of 2021, on August 10, we unveiled our first camera-under-panel full display smartphone Xiaomi MIX 4.

According to third party data, in the second quarter of 2021, the market share of our smartphones in mainland China with prices between RMB 3,000 and RMB 4,000, RMB 4,000 and RMB 5,000, and above RMB 5,000, witnessed a year-over-year increase. In the first half of 2021, the global shipments of our smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 12 million units, surpassing the total of around 10 million units shipped in 2020.

Redmi brand continues to provide competitive products. As of April 30, 2021, accumulated global shipments of the Redmi Note Series surpassed 200 million units, reflecting increasing mass-market resonance of the Redmi brand and the high quality of Redmi smartphones. On May 26, 2021, we unveiled the Redmi Note 10 series in mainland China, where it enjoyed an enthusiastic reception.

Outstanding performance driven by core “Smartphone × AIoT” strategy enhancing connectivity across smart devices

In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB 20.7 billion.

In the second quarter of 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), our TV shipments ranked No. 1 in mainland China for the 10thconsecutive quarter, and remained among the top 5 globally.

The Group’s IoT and lifestyle product segment also maintained its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smart watches maintained their widespread popularity in the overseas market.

As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the Group’s AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%. The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%. In June 2021, the MAU of our AI Assistant (“小愛同學”) exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.

Revenue from internet services reached record high, user base in key overseas markets continued to expand

Xiaomi’s internet services segment maintained its growth momentum. In the second quarter of 2021, revenue from internet services amounted to RMB 7.0 billion, reaching a record high and representing an increase of 19.1% year-over-year.

The Group’s global internet user base continued to expand rapidly and reached an all-time high in the second quarter of 2021. In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021. In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year. Advertising revenue reached another quarterly record high of RMB 4.5 billion, representing an increase of 46.2% year-over-year.

In the second quarter of 2021, overseas internet services revenue amounted to RMB 1.1 billion, representing an increase of 96.8% year-over-year. In this quarter, overseas internet services revenue accounted for 15.6% of the total revenue from internet services revenue. Overseas internet services revenue and its contribution to the total internet services revenue both reached new highs. The rapid growth was mainly attributable to its continuous efforts to expand user base in key overseas markets, underlined by MIUI MAU growth in Western Europe and Latin America by over 60% and 125% year-over-year, respectively.

Products and services well-recognized in multiple markets, smartphone market share ranked No. 1 in Europe for the first time

In the second quarter of 2021, Xiaomi maintained strong growth momentum in overseas markets, delivering record-breaking performance in major markets around the world. In the second quarter, revenue from overseas markets increased by 81.6% year-over-year to RMB 43.6 billion, reaching a record high and accounting for 49.7% of total revenue. According to Canalys, Xiaomi’s market share in the second quarter ranked among the top 5 in 65 markets globally and No. 1 in 22 markets, 10 of those it achieved No. 1 for the first time.

Xiaomi continued to improve its competitive advantages in key markets. According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021. In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No. 1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%. Xiaomi ranked No. 1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively. Also, the Group remained among the top 3 in Germany with a market share of 15.2%.

Our high-quality products also gained widespread popularity in emerging markets with smartphone shipments in those regions witnessing rapid growth. According to Canalys, in the second quarter of 2021, Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively. Furthermore, the Group delivered outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.

The Group also continued to leverage its online channels overseas. In the first half of 2021, it sold more than 10 million smartphones via online channels in overseas markets, excluding India, representing an increase of over 60% year-over-year.

Robust growth underpinned by relentless focus on technological innovation and talent development

Xiaomi remain steadfast in its pursuit of technology advancement which strengthens the backbone of its business. In the second quarter of 2021, Xiaomi recorded RMB 3.1 billion in research and development expenses representing a year-over-year increase of 56.5%.

In July 2021, the Group officially broke ground on Changping Smart Factory located at Changping district of Beijing. The facility will build upon its R&D and production capabilities with its Yizhuang Smart Factory. The Group aims to have the Changping Smart Factory support annual production capacity of up to 10 million premium smartphones. The Group believes that the smart factories will leverage its cutting-edge technologies and demonstrate transformative efficiency gains, further hastening the efficiency revolution in China’s manufacturing industry.

Since Xiaomi’s inception, it has always attached great importance to talent development, retention and motivation. In July 2021, the Group announced two separate award grants. Entering into Xiaomi’s next decade, Xiaomi intends to appoint and foster young executive managerial talent, rewarding them with entrepreneurial incentives to motivate them to forge ahead at Xiaomi with an entrepreneurial spirit.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi announces Redmi 10: Reinventing the entry-level smartphone experience at all fronts

Redmi 10 continues to raise segment standards, making advanced features and higher performance accessible.

Beijing, CHINA, August 18, 2021 – Xiaomi today launched Redmi 10. Following up with a full suite of major upgrades compared with its predecessor, Redmi 10 touts the series’ first 50MP hi-res camera, 90Hz 6.5” FHD+ AdaptiveSync display, a powerful chipset and a sleek design, making exceptional performance available to more and more people.

Redmi 10 comes packed with flagship-grade features for a smartphone of this caliber to deliver performance that exceeds expectations. The value of Redmi 10 offers speaks for itself. Its outstanding 50MP camera for high-res shots is a first of its kind in its category, making cutting-edge photography accessible to all. But it also boasts a 90Hz refresh rate and high-performance hardware, making Redmi 10 a top-of-the-line contender in its bracket.

Reinvent the entry-level smartphone experience with a killer camera and display

Redmi 10’s 50MP ultra-high resolution main camera captures amazing content with stellar details. Accompanied by a 8MP ultra-wide camera, 2MP macro camera, and a 2MP depth sensor, Redmi 10 gives you the freedom to capture moments in all situations. The device also packs a suite of stylish filters to add flair for your shots, as well as panorama selfies  ideal for large group shots that get you and all your friends in the picture.

Looking at its display, Redmi 10 comes with a large 6.5” screen with FHD+ resolution, while a 90Hz refresh rate for seamless scrolling and swiping is a treat for your eyes. Paired with AdaptiveSync technology, Redmi 10 automatically adjusts refresh rate to your content, keeping your battery alive longer as it’ll boost refresh rates for only those moments when you actually need it. In addition, Redmi 10 features Reading Mode 3.0 to relax your eyes as you flip through your favorite content.

Next-level experience showcased in a sleek and stylish design

Powered by a 2.0GHz octa-core MediaTek Helio G88 processor, Redmi 10 is designed from the ground up to perform. Utilizing a lightning-fast GPU, Redmi 10 takes your mobile performance to a whole new height with powerful hardware and next-level features. With a massive 5,000mAh battery, 18W fast charging, and an in-box 22.5W charger, Redmi 10 helps you sail through your tasks without worry. 

Redmi 10 has a sleek and stylish design that’s smooth to the touch and a joy to behold. It’s available in 3 beautiful colors; matte Carbon Gray and Pebble White with a classic, smooth fingerprint-proof finish, and a beautifully textured glossy Sea Blue. In addition, Redmi 10 comes with MIUI 12.5 out of the box, and offers an immersive audio experience with its dual speakers.

Redmi 10 comes in three variants – 4GB+64GB, 4GB+128GB and 6GB+128GB. All will be available for purchase via Xiaomi’s official sales channels from August 20th. Prices start at USD 179, USD 199 and USD 219 respectively.

  Redmi 10
Processor MediaTek Helio G88
Display 6.5″ FHD+ DotDisplay

 2400 x 1080 resolution

 90Hz refresh rate with AdaptiveSync display (45/60/90Hz) 

 Reading mode 3.0, Sunlight display

Rear Camera 50MP main camera 丨 8MP ultra-wide angle camera 丨 2MP macro camera丨 2MP depth sensor
Front Camera 8MP
Battery & Charging 5,000mAh battery丨 18W fast charging 丨 9W reverse wired charging | 22.5W in-box charger
Audio Dual speaker

3.5mm headphone jack

Unlock Side fingerprint sensor; AI Face Unlock
System MIUI 12.5 based on Android 11
Color* Carbon Gray, Pebble White, Sea Blue
Dimension & Weight 161.95 x 75.53 x 8.92mm

181g

Variant* 4GB + 64GB; 4GB+128GB; 6GB+128GB 

*Availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Mi 360° Home Security Camera and Xiaomi Home app gain BSI Kitemark™ for Residential IoT Devices and Secure Digital Apps

Beijing, CHINA, August 11, 2021Global technology leader Xiaomi announced today that Mi 360° Home Security Camera obtained the Kitemark™ Certification for Residential IoT Devices from British Standard Institution (BSI), the business improvement and standards company. Additionally, Xiaomi Home app obtained the Kitemark™ Certification for Secure Digital Applications.

Obtaining the Kitemark™ certifications means that Xiaomi products are in compliance with the best security practices, including the EN303645 standard issued by European Telecommunications Standards Institute (ETSI). It marks another milestone for Xiaomi’s relentless effort in protecting information security and privacy of its consumers.

Frank Zhang, Managing Director at BSI Greater China, commented, “We are glad to see that Xiaomi has achieved the Kitemark™ certifications for its Mi 360° Home Security Camera and Xiaomi Home app. Xiaomi has put great efforts to embed international security standard into its products and build trust with consumers. BSI is looking forward to work with Xiaomi in the future and enhance the IoT ecosystem development by instilling more trust elements between brands and consumers.

The Kitemark™ is a product and service quality trademark which is owned and operated by BSI. It conducts technical testing and security audits for IoT systems based on the ETSI/EN303645 standard, providing consumers with a fast and simple way to identify secure and trust-worthy IoT devices.

Xiaomi owns the world’s leading consumer AIoT platform with more than 351 million connected devices and 49 million users*. Xiaomi always sees user data security and privacy as its top priority. Therefore, Xiaomi has established a comprehensive management and technology framework protecting data security. Xiaomi’s Mi AIoT platform has been certified with both the ISO/IEC 27001 Information Security Management Standard and the ISO/IEC 27701 Privacy Information Management System by BSI. At the same time, Xiaomi published the Cyber Security Baseline for Consumer Internet of Things Device and Xiaomi IoT Privacy White Paper**, introducing security and privacy policies and practices of the company in a comprehensive way.

Cui Baoqiu, Xiaomi Vice President and Chairman of Xiaomi Security and Privacy Committee, said, “Mi 360° Home Security Camera and Xiaomi Home app are good examples of how we have been implementing the security and privacy framework in practice. Based on the advanced security testing by BSI Lab as well as security audits, the Institution has verified that the tested products are developed in accordance with the strictest security and privacy principles. We reaffirm that the protection of users’ data and privacy has always been our priority, and the commitment applies to all the markets where we operate.”

* As of 31 March, 2021, excluding smartphones and laptops.
** Xiaomi Cyber Security Baseline for Consumer Internet of Things Device and Xiaomi IoT Privacy White Paper can be downloaded at https://trust.mi.com/.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Launches CyberDog – An Open Source Quadruped Robot Companion

Beijing, CHINA, August 10th 2021– Xiaomi today took another bold step in the exploration of future technology with its new bio-inspired quadruped robot – CyberDog. The launch of CyberDog is the culmination of Xiaomi’s engineering prowess, condensed into an open source robot companion that developers can build upon.

CyberDog is Xiaomi’s first foray into quadruped robotics for the open source community and developers worldwide. Robotics enthusiasts interested in CyberDog can compete or co-create with other like-minded Xiaomi Fans, together propelling the development and potential of quadruped robots.

Powerful, Precise, Agile 

CyberDog is calibrated with Xiaomi’s in-house developed servo motors that translates into great speed, agility, and a wide range of motion. With a maximum torque output and rotation speed up to 32N·m/220Rpm, CyberDog is able to conduct a range of high-speed movements up to 3.2m/s and complicated actions such as backflips.

Powering CyberDog’s brain is the NVIDIA® Jetson Xavier™ NX platform, an AI Supercomputer for Embedded and Edge Systems which includes 384 CUDA® Cores, 48 Tensor Cores, a 6 Carmel ARM CPU, and 2 deep learning acceleration engines. For its owners, CyberDog processes massive data captured from its sensor system without a hitch.

To fully model biological organisms, CyberDog is equipped with 11 high-precision sensors which provide instant feedback to guide its movements. This includes touch sensors, cameras, ultrasonic sensors, GPS modules, and more, giving the CyberDog enhanced capability to sense, analyze, and interact with its environment.

Computer Vision to Personalize Interactions

Thanks to Xiaomi’s smartphone imaging technology, CyberDog has enhanced capability to perceive its surroundings. It comes embedded with an array of camera sensors including AI interactive cameras, binocular ultra wide angle fisheye cameras, and Intel ® RealSense™ D450 Depth module, and can be trained with its computer vision algorithm. 

Built upon this vision sensor system are autonomous object tracking, SLAM, and centimeter-scale obstacle avoidance and navigation. This means that CyberDog can analyze its surroundings in real-time, create navigational maps, plot its destination, and avoid obstacles. Coupled with human posture and face recognition tracking, CyberDog is capable of following its owner and darting around obstructions.

To add to its pet-like nature, users can use voice assistants to command and control CyberDog by setting a wake word, or simply use its accompanying remote and smartphone app. CyberDog can be called on for the most unique tasks, and the ways in which it can be interacted with holds unforetold possibilities.

CyberDog is also developed with rich external interfaces that include 3 type-C ports and 1 HDMI port, so developers have the freedom to explore and integrate a wide range of innovative and creative hardware add-ons or software systems, be it a search light, panoramic camera, motion camera, LiDAR, or more. 

Scalable Open Source Platform for Devising New Abilities 

The advancement of robotics involves various frontier fields and is currently in a stage of global co-creation. Through open source, Xiaomi encourages developers from around the world to contribute to this field, communicate with each other, and progress together. 

CyberDog itself is built upon open source algorithms, with Xiaomi reconstructing and optimizing in-house developed core modules. Today, Xiaomi is releasing 1,000 units of CyberDog at RMB 9,999 to Xiaomi Fans, engineers, and robotic enthusiasts to jointly explore the immense possibility of CyberDog. It will also set up the “Xiaomi Open Source Community” to constantly share progress and results with developers around the world, and promises to establish a robotics laboratory to provide a platform for engineers to continue the pursuit of future innovations.

Product images: Xiaomi CyberDog

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Launches Xiaomi MIX 4 in Mainland China – The return of the boundary-defying MIX Series

Beijing, CHINA, August 10th – Xiaomi today officially launched Xiaomi MIX 4, the latest generation of its boundary-defying MIX series, at Xiaomi’s Autumn 2021 New Product Launch. Xiaomi MIX 4 showcases the ultimate full screen display with the latest CUP (Camera Under Panel) technology, complete with an all new lightweight fine ceramic unibody. Xiaomi MIX 4 also features “Point to Connect” Ultra Wide Band – UWB technology, in addition to the Snapdragon™ 888+ 5G Mobile Platform, 120W wired fast charging, 50W wireless fast charging, and more.

Xiaomi CUP Full Screen Technology: A possibly perfect display

It has been 5 years since Xiaomi launched its first MIX concept phone. Today, Xiaomi MIX 4 makes a triumphant return with brand new Camera Under Panel design, a technology iterated through three major generations, five years, sixty patents, USD 77 million investment, and hundreds of engineers.

CUP technology offers a 400 ppi seamless viewing in the camera zone, matching the pixel density, brightness, and color detail of the surrounding screen. While the camera is virtually invisible to the eye, Xiaomi MIX 4 combines its hardware and software capabilities to ensure the resulting photographs and videos captured using the front camera retain true colors and details. This is done through Xiaomi’s CUP technology, which minimizes light diffraction through a special circuit design, as well as a new transparent curved wiring Indium Tin Oxide (ITO) material coupled with imaging algorithms.

Boasting a stunning 6.67’’ AMOLED 3D curved display with 10-bit TrueColor, Xiaomi MIX 4 delivers an excellent visual experience with unparalleled color accuracy. Paired with 120Hz refresh rate and 480Hz touch sampling rate, Xiaomi MIX 4 immerses you in smooth scrolling and extreme responsiveness. 

Lightweight Ceramic Unibody: Exquisite style and texture

Xiaomi MIX 4 inherits the series’ classic ceramic unibody design. Baked three times at a temperature of 1,400ºC, the ceramic body blends with the camera deco, symbolizing an aesthetic melange of art and technology. Even better, the new fine ceramic material weight is reduced by 30%, making it exquisite and light to hold, while keeping it strong and durable. 

Xiaomi MIX 4, comes in three colors: Ceramic Black, Ceramic White, and the all-new Ceramic Gray – inspired by China’s Song Dynasty porcelain. The Ceramic Gray color variant is fabricated by using rare earth metals as colorants and a baking temperature control within ±5℃. This unique color adds a further air of sophistication with green and light blue color tones evoking true elegance. 

120W Wired & 50W Wireless Fast Charging: Stay in power
Xiaomi has always been at the forefront of fast charging technology. With a massive 4,500mAh battery that ensures all-day power, Xiaomi MIX 4 delivers next-generation charging in the form of 120W wired fast charging and 50W wireless fast charging. To keep things up-to-speed, the Boost Mode allows the battery to charge up to 100% in under 15 minutes and 28 minutes with wired charging and wireless charging respectively*. 

Xiaomi MIX 4 also comes with an intelligent fast charging modulation algorithm that helps regulate charging temperature and speed for different scenarios, as well as increasing battery charge cycles by up to 25%*.

The MTW technology used in the battery greatly increases the charging speed and reduces the charging temperature. Graphene anodes is a third-generation conductive agent, with a conductivity that is 1000 times that of traditional carbon black anodes. It can form a highly efficient conductive network and has a smaller internal resistance of the diaphragm, which greatly improves the fast charging performance of the battery.

Always-on UWB: “Point to Connect”

Xiaomi’s unique UWB technology is baked into Xiaomi MIX 4, compatible with select smart home products to enable “Point to connect” features. With this, simply point your smartphone towards any compatible Xiaomi AIoT device, and you can immediately connect it to your Xiaomi MIX 4. 

For better cellular speeds and signal strength, Xiaomi MIX 4 boosts antenna performance by using a unique interior metal case as an antenna amplifier. It also supports adaptive controls to further optimize signal and speed up the connection when you need it most. Xiaomi MIX 4 also has 19 antennas built-in and supports 42 bands with signal quality optimizations for 8 scenarios, as well as automatically identifying environment, optimizing network configuration, and enabling manual location entry to further optimize signal quality in high traffic areas.

Ultra-wide Photography without distortion: Broaden your horizons

Xiaomi MIX 4 features a professional-grade 108MP main camera to ensure ultra-clear image quality with extreme clarity. Even if you zoom into photos, details and textures still remain clear, allowing you to experiment with compositions as you like. Supported by 4-in-1 1.6μm Super Pixels, Xiaomi MIX 4 is capable of capturing impressive night scenes and low-light shots in difficult lighting without sacrificing the quality of the resulting footage. 

The 13MP ultra-wide angle camera is equipped with an optical free-form lens to significantly lower wide-angle distortion. Combined with advanced image processing, Xiaomi MIX 4 dynamically corrects incoming light with calibrated curves, broadening your horizons with its 120 degree wide angle that doesn’t compromise. To top things off, the 8MP periscope camera is just as powerful, supporting 5x optical zoom and 50x digital zoom.

Qualcomm® Snapdragon™ 888+ 5G Platform: The Ultimate Performance

Xiaomi MIX 4 is the first smartphone ever to feature the latest Qualcomm® Snapdragon™ 888+ mobile platform for ultimate performance. This features an increased CPU clock speed of 3GHz, compared with the 2.84GHz speeds of the Snapdragon™ 888. Along with increased AI capabilities of more than 20%, as well as LPDDR5 and UFS 3.1, Xiaomi MIX 4 makes it a breeze to complete multiple intensive tasks on your phone. In addition to sporting the latest chipset, Xiaomi MIX 4 performance is optimised with a unique heat dissipation structure with a combined surface area of 11588mm² to minimize overheating. There are also several new energy consumption modes, allowing users to choose between peak performance, balance, or saving power. 

AI Translation and Privacy solutions: For Your Peace of Mind

Xiaomi MIX 4 offers system-level AI Translation that can not only translate text or photos, but can also transcribe and translate audio. Xiaomi MIX 4 can automatically generate real-time on-device translations and subtitles that can be used for communicating between languages. Plus, in the event that you no longer have access to your Xiaomi MIX 4 as a result of it being lost or stolen, Xiaomi MIX 4 ensures the safety of your personal information. Its SIM lock feature, once triggered, requires you to re-enter your password to activate the new SIM. Adding to this, new shutdown prevention, disconnect prevention***, and data protection features will ensure security should your device be misplaced.

Availability

Xiaomi MIX 4 comes in four storage variants: 8GB+128GB, 8GB+256GB, 12GB+256GB and 12GB+512GB, and retails at RMB 4,999, RMB 5,299, RMB 5,799 and RMB 6,299 respectively.
Official sales will start at 10am on August 16th in Mainland China via official Xiaomi channels.

In addition to smartphones, a number of accessories were released, including a new generation wireless charging stand, priced at RMB 599, and an eco-friendly leather case, priced at RMB 149.

Quick Specs:

Xiaomi MIX 4
Display 6.67″ CUP Full Screen Display
3D curved AMOLED, 2400×1080, 400 ppi (camera zone)
Supports P3 color gamut, JNCD≈0.34, dE≈0.40
120Hz refresh rate, 480Hz touch sampling, contrast ratio: 5,000,000:1, 10-bit TrueColor
Supports Dolby Vision, HDR10+
360° ambient light sensor
Corning® Gorilla® Glass Victus™
Processor Qualcomm® Snapdragon™ 888+, up to 3.0GHz, AI performance improved by 23%**
Storage LPDDR5 6400Mbps + UFS 3.1
Heat Dissipation 1,232mm² large 3D graphene + 4,584mm² graphene + 5,070mm² graphite + 702mm² graphite
Rear Camera 108MP main camera: 1/1.33″ HMX sensor, 1.6μm 4-in-1 Super Pixel, OIS, 7P lens
13MP ultra-wide angle camera: free-form lens, FOV 120°, 6P lens
8MP periscope camera: 5X optical zoom, 50x digital zoom, OIS
Front Camera 20MP CUP camera, 1.6μm 4-in-1 Super Pixel
Connection UWB point-to-connect feature, Multifunctional NFC, IR Blaster
Battery and Charging 4,500mAh battery with MTW technology
120W wired charging: 21mins to 100% in default mode, 15mins to 100% in Boost Mode*
50W wireless charging: 45min to 100% in default mode, 28min to 100% in Boost Mode*
Audio Custom 1014 linear top speaker, 1216P linear bottom speaker
SOUND BY Harman Kardon
Hi-Res Audio Certification
Hi-Res Audio Wireless Certification
Motor X-axis linear motor
Color Ceramic Gray, Ceramic White, Ceramic Black
Dimension and Weight 162.65 x 75.35 x 8.02mm, 225g
Variant 8GB+128GB, 8GB+256GB, 12GB+256GB and 12GB+512GB

 

*Data from Xiaomi Labs
**Compared with Qualcomm Snapdragon 888
***Only applicable in Mainland China

Product images: Xiaomi MIX 4

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi advances to 338th on Fortune Global 500, becoming the fastest rising company at the Internet and Retail Category in 2021

Premium devices, internationalization and new retail operations drive growth; Xiaomi included in list for third year in a row

Beijing, CHINA, August 2, 2021 – Today, Xiaomi has been included on the Fortune Global 500 list for the third consecutive year, rising to 338th in 2021, representing a significant advance of 84 places compared its ranking of 422nd in 2020. Its 2021 ranking makes it the fastest growing company at the Internet and Retail Category on the Fortune Global 500 list of the year.

“Compared to our past achievements, I’m more focused on our potential growth. Xiaomi is still a very young yet ambitious company, full of motivation. I’d like to sincerely thank our Xiaomi Fans around the world as your unwavering support have helped made Xiaomi so lively and energetic. I think that this is not the limit for Xiaomi, and I am confident that people will see an even stronger, more powerful Xiaomi in the future, and we will achieve a much more outstanding record in the Fortune Global 500 list next year,” said Lei Jun, Founder, Chairman and CEO of Xiaomi.

According to Xiaomi’s earnings report, Xiaomi’s total revenue amounted to RMB 245.9 billion in 2020, making Xiaomi the 338th place on Fortune Global 500 List of 2021. In 2021, Xiaomi remains a strong momentum of rapid growth, showing explosive increase in terms of revenue and net profit, which has far exceeded the market expectations. In the first quarter of 2021, Xiaomi’s total revenue for the period amounted to RMB 76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB 6.1 billion, an increase of 163.8% year-over-year.

This growth is attributable to Xiaomi’s ever-expanding foothold in the high-end smartphone market, its rapid growth in international markets, and the development of the company’s new retail business.

Xiaomi’s focus on core technologies has been the driving force in creating an enhanced user experience and it has strengthened its position in high-end market segments through its Mi 10 and Mi 11 series. In Q1 of 2021, the global shipments of Xiaomi smartphones priced at RMB 3,000 or above in mainland China and priced at 300 Euros and above in international markets, exceed 4 million.

Xiaomi’s global expansion also propelled its overall growth. On July 16, Xiaomi announced that according to Canalys, the company took second place globally with a 17 percent share of smartphone shipments, surpassing Apple. In international markets, Xiaomi exceeded 300 percent year-on-year growth in the Latin America market, over 150 percent growth in Africa, and greater than 50 percent growth in Western Europe. Xiaomi smartphones have entered over 100 markets worldwide, ranking number one in smartphone market share across at least 12 markets and ranking second in Europe in terms of market share. It has ranked number one in India for 15 consecutive quarters.

Regarding new retail, Xiaomi’s physical stores have experienced fast expansion since 2020. The total number of Xiaomi Stores in mainland China surpassed 5,500 at the end of April, 2021, while there are more than 1,000 Xiaomi Stores in international markets. The physical retail network of Xiaomi is expanding rapidly across the globe.

Xiaomi has continued to invest in R&D and talent, creating a series of new reward structures for its R&D team and initiating the second phase of the Xiaomi Smart Factory project. “Over the next decade, Xiaomi will be a new driving force in the manufacturing industry.” said Lei Jun at the company’s 10th anniversary. Smart manufacturing is emerging to be one of the core competitive advantages of Xiaomi.

While leading the smartphone, AIoT, and smart manufacturing industry, Xiaomi has also proactively entered the smart electric vehicle market. In March 2021, Xiaomi officially announced that the company will set up a wholly-owned subsidiary led by CEO Lei Jun to operate the smart electric vehicle business, with total investments over the next 10 years estimated to be US$ 10 billion. The initial phase of investment will be RMB 10 billion. Smart electric vehicles will be a significant driver of new growth for Xiaomi.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/