Xiaomi to Kick Off its First Ever Film Festival with Short Film “One Billion Views”

Beijing, CHINA, August 30, 2021 – Xiaomi, today announced the release of their latest short film entitled “One Billion Views”. This film stars tech influencer Arun Maini, also known as “MrWhoseTheBoss”. This comes as Xiaomi is about to kick off its first ever annual film festival which begins Tuesday August 31st with a theme of “The New Normal” amid the pandemic.

In “One Billion Views”, Arun shares his ten year journey towards becoming a major tech influencer, and how his YouTube channel recently reached over a billion views.

In keeping with “The New Normal” festival theme, Arun discusses the evolving creator landscape – from his humble beginnings and the challenges faced creating video content, to where he finds himself now, amidst advances in smartphone technology enabling any user to create and share content from their devices easier than ever before.

“If you told me in the beginning that this is where I’d be ten years ago, I would have laughed you out of the room. A lot has changed since I began, including a global pandemic. And despite all the hardships, one silver lining was a renaissance of content creators, brought on not only by the demand for new content while people were at home, but also because of the ease of creating content with the smartphone in your pocket.” said Arun.

To showcase just how easy and accessible content creation has become, it is revealed that the short film was shot entirely on a Xiaomi Mi 11 Ultra* – the premium flagship smartphone device that has revolutionized smartphone photography and videography with the world debut of the GN2 camera sensor.

Arun added “I genuinely believe that the computational photography and videography we are starting to see on phones will be the future of film. Nothing beats the convenience, portability or connectivity of a smartphone.”

In capturing this unique story, “One Billion Views” director Mike Harvey elected to go for a long take style, highlighting the unparalleled mobility of shooting on a smartphone. “Part of our goal in this film was to inspire future filmmakers.” said director Mike Harvey, “I wanted to create something that you’d never expect to be shot on a smartphone, to make the point that there’s really no limits to mobile filmmaking now. This approach was technically challenging, as a lot of different elements had to work together perfectly, but I think it really paid off.”

“One Billion Views” is just the tip of the iceberg when it comes to what’s in store for the rest of the first ever Xiaomi Film Festival. Stay tuned to Xiaomi Global’s social media channels for the livestream of the Xiaomi Film Festival at 8pm, August 31 (GMT+8). 

YouTube: https://www.youtube.com/watch?v=t-sM4hoPmq4
Twitter: https://twitter.com/Xiaomi/status/1431651000775966720
Facebook: https://www.facebook.com/XiaomiGlobal/videos/864197477547899

Launched two years ago in 2019, Xiaomi Studios has always been a project for creators to make content and share their stories with the world. Steven Senshan, Head of Xiaomi Studios, commented, “When we launched Xiaomi Studios, we set out to not just create amazing films with Xiaomi smartphones, we wanted to create a global platform for creators around the world to unleash their creativity with Xiaomi smartphones. The Xiaomi Film Festival is the culmination of all of these goals into one massive event that provides filmmakers at all different stages in their career a global stage annually to come together and share their creativity with the world.”

Images available here

*Mi 11 Ultra rear camera set-up: 50MP wide angle camera, 48MP Sony IMX586 ultra-wide angle camera, 48MP Sony IMX586 telephoto camera.

 

About Xiaomi Studios

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented ”Xiaomi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Film Festival, please visit Xiaomi Studios Website: https://event.mi.com/global/xiaomistudios

Xiaomi Global Twitter: https://twitter.com/xiaomi

Xiaomi Global YouTube: https://www.youtube.com/user/XiaomiChina

Xiaomi Global Facebook: https://www.facebook.com/XiaomiGlobal/

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi POP Run 2021 Returns as a Global and Virtual Race in Support of Local Community

Beijing, CHINA, August 30th – Encouraging Xiaomi Fans all over the world to stay physically active and enjoy a healthy lifestyle, Xiaomi hosted its first virtual POP Run 2021, which took place from August 4th to August 24th. This year, Xiaomi Pop Run was held virtually in over 125 countries, including Russia, Indonesia, Malaysia, Mexico, with a total registration of 27,631 participants, and more than 457 million steps accumulated.

Facing a significant disruption due to the pandemic, Xiaomi POP Run 2021 returned with a global, virtual format and was open to all Xiaomi Fans. Upon registering for the event, users can link their Xiaomi wearables enabling the tracking of their step count. Their steps are automatically reflected on a leaderboard.

The goal of Xiaomi POP Run this year is to “Keep Life Rolling, Keep Life Running”, regardless of where participants are physically located. The global pandemic has disrupted many aspects of people’s lives, negatively impacting our physical health and mental well-being. That’s why Xiaomi took the event to a virtual format this year, enabling Xiaomi to support its fans no matter wherever they are.

Xiaomi POP Run since inception has been positioned around a purpose of supporting local communities, while making the exercising fun. Prior to this year, Xiaomi POP Run 2018 supported the protection of the environment by promoting the concept of “waste sorting.” This event encouraged every runner to practice an environment-friendly lifestyle, while enjoying a race that contributes to a greater purpose.

This year, Xiaomi POP Run offered critical support and services during the pandemic by collaborating with local communities. In Philippines, Xiaomi POP Run contributed to fighting Climate Change, where the number of participants gets converted into the trees planted. while In Russia, as a part of Xiaomi POP Run, the total steps logged by the participants will be converted into a sum that will be donated by Xiaomi to a local charity foundation, offering support to local children with rare diseases.

Thriving in the midst of challenges is a virtue that people have, and Xiaomi strives to create value for the people who share this same spirit. By delivering pioneering technology, extensive products and services, and optimizing experiences, Xiaomi is emboldening its users to thrive wherever and whenever. No matter how difficult the circumstances are, we strive to flourish through continuous exploration, innovation, and evolution. Keep Life Rolling, Keep Life Running with Xiaomi!