Xiaomi Launches Immersive Billboards in Four Landmark Locations to Celebrate Xiaomi 11T Series

Rounding it up with drone show inside the famous Dubai Frame.
To celebrate the launch of its flagship Xiaomi 11T Series, Xiaomi brought Cinemagic visuals to four landmark locations around the world. Callao Square in Madrid and Central world in Bangkok, became sights of massive digital displays depicting Xiaomi 11T Series devices, while Pavilion in Kuala Lumpur hosted an immersive 3D billboard with Xiaomi 11T Series phones almost floating in air. Rounding the experience up was a stunning drone show that took place within the famous Dubai Frame.
Xiaomi 11T Series with its cutting-edge cinematic features, flagship performance and ultra-fast charging enabled by the 120W Xiaomi HyperCharge technology is a device that will satisfy both serious content creators and casual users. The immersive billboard campaign is just another testament to the fact that with Xiaomi 11T Series, creativity is available in the palm of anyone’s hand.

Xiaomi and Sundance Institute to offer Smartphone Filmmaking Course on Sundance Collab

Professionals from Xiaomi Studios and Sundance Collab prove that the magic of cinema has never been more accessible.

September 15, 2021 – Global technology leader Xiaomi has partnered with Sundance Collab, a global community and learning platform for creators launched by Sundance Institute, to create a customized course unpacking the tools and opportunities for professional mobile filmmaking. 

Co-created by filmmaking professionals from Xiaomi Studios and Sundance Collab, the course explores mobile filmmaking and offers a behind-the-scenes look at how films shot on smartphones can be made to look professional. Each episode will focus on a different aspect of mobile filmmaking, from learning to work within the parameters of smartphone cameras to choosing gear, scouting for locations and more. Episodes will also feature appearances from Xiaomi Creators, members of a talent program that provides gifted filmmakers and photographers a platform to share their creativity globally via the lens of their smartphone.

The course is hosted by Steven Senshan, head of Xiaomi Studios, who has been behind some of Xiaomi’s most daring smartphone filmmaking endeavors, including the recently launched Xiaomi Film Festival that featured award-winning filmmakers from around the world making their own smartphone films. 

“Over the past decade, creators with a smartphone have made high quality work that we have screened as shorts and features at the Sundance Film Festival. We are excited to partner with Xiaomi Studios on this detailed course that will provide global filmmakers with new tools to maximize the craft of shooting on a mobile device,” said Beth Tripmacher, Product Lead for Sundance Collab. 

The full course, consisting of seven episodes and post-class activities, will be available tuition-free on Sundance Collab on October 4th. First six episodes will also be released once a week on Xiaomi’s official social media channels starting on the same day. 

Sundance Collab provides an unparalleled, open, inclusive digital destination and experience where independent global creators have a safe space to share their stories, learn and grow as artists, and connect to one another. It was launched in 2018 by Sundance Institute, a nonprofit organization that actively advances the work of independent storytellers in film and theatre, most notably known for the annual Sundance Film Festival in Park City, Utah. 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

Reimagining the Future of Work and Play: Xiaomi Unveils Xiaomi Pad 5 and New AIoT Products at Global Launch Event

Beijing, CHINA, September 15th, 2021 – Xiaomi today unveiled its new tablet Xiaomi Pad 5 during its global product launch, as well as a stellar list of AIoT products that further expand Xiaomi’s smart home and wearable offerings for today’s connected consumers. The new AIoT products include Mi Smart Projector 2, Xiaomi Mesh System AX3000 (2-Pack), and Mi Smart Band 6 NFC.  

Amid the new norm, more consumers are reconfiguring their homes to meet the new functional requirements to adjust to the post-pandemic era, which is merging both leisure and work. These four new distinct products empower consumers with more smart devices that make lives comfortable within their own home. 

Xiaomi Pad 5: Play Hard, Work Smart 

Xiaomi Pad 5 is versatile as a productivity tool for both work or the classroom, but doubles as a premium mobile entertainment experience.  

 “Amid a new normal and students returning to school, Xiaomi Pad 5 comes at a time that fits our new way of going from work to being entertained and everything in between in an instant. It’s truly an all-in-one workstation that’s packed with value from form to function, wherever it’s used, including in a classroom, at home or in an office.” said TJ Walton, Product Marketing Manager at Xiaomi international. 

 

This portable workstation is packed with premium features to empower users to Play hard, work smart including:   

  • Productivity Suite – Xiaomi Pad 5 is equipped with features that’ll boost your productivity. Scan any documents using the 13MP single camera and seamlessly share with coworkers or classmates. For a natural writing experience, Xiaomi Smart Pen1  comes with only 12.2g, 4096 pressure sensitivity and 240Hz touch sampling rate. Xiaomi Smart Pen also includes convenient features such as Smart Pen function keys to quickly jot down notes, taking screenshots or easily switching between pen and eraser. Besides, you’re also conference-call ready with a 8MP front camera, which supports 1080p video. 
  • Vibrant Display with Comfortable Viewing Experience – Xiaomi Pad 5 features an 11-inch WQHD+ 120Hz display that brings content to life with elaborate images with more soft and natural colors full of details. With support for Dolby Vision®, Xiaomi Pad 5 enables a premium HDR viewing experience bringing ultra vivid imagery with incredible brightness, contrast, detail, and colors you have never seen before on a screen. And even if you’re watching your favorite shows for a prolonged period of time, and no matter where you are watching, Xiaomi Pad 5’s True Display and built-in Low Blue Light mode ensures a clear but safe and comfortable viewing experience. 
  • Immersive Acoustics – As Xiaomi Pad 5 captivates your eyes, it’ll also be easy on the ears when you’re squeezing in leisure time. Enjoy rich stereo sound with large quad speakers that offer a louder, and crisper sound. Moreover, there is Dolby Atmos® immersive audio for the ultimate sound experience with unparalleled detail, depth, and realism while listening to your favourite Dolby Atmos contents.  
  • Packed with High-Performance and Built to Unparalleled Connection -To ensure keeping up with your studies, work, entertainment, and everything in-between, Xiaomi Pad 5 is equipped with a 7nm high-performance Qualcomm® Snapdragon™ 860 processor with a max clock speed of up to 2.96Ghz. And to keep users always connected, Xiaomi Pad 5 comes with longer battery life supported by 8,720mAh (typ) capacity.   

Mi Smart Band 6 NFC: Contactless Payment for the Post-Pandemic Era 

Living in the shadow of the pandemic got us thinking on how to reconstruct a smart, healthy, and stress-free life under the new norms of social distancing. To help users adopt that changing lifestyle, Xiaomi is re-shaping its technological innovations, starting from the day-to-day wearables.  

Back in March 2021, Xiaomi introduced the Mi Smart Band 6 which includes the SpO2 function to provide health indications on users’ respiratory system, and other all-encompassing health tracking features such as sleeping and stress-level detection, breathing guidance to help users to take control of their overall physical and mental health.  

Now, in collaboration with Mastercard, the world’s No.1 wearable band brand2 is bringing back its beloved Mi Smart Band 6 to the spotlight with a focus on contactless payment. By adding the full-fledged NFC feature, the new version now offers a fast, secure, and convenient way to pay. Payments are made more efficiently than ever, no matter if it’s for picking up daily groceries, paying for public transport or even simply grabbing a coffee during users’ daily running routine.  

“We believe wearables is important to the payment ecosystem. We are seeing a rise from the use of plastic payments to mobile, including wearables. With technology and innovation playing a central role, we see more devices enabled for payment enter the market. In addition, they will have capabilities such as providing new ways to communicate, disrupting the enterprise, and enhancing our digital-physical interactions, said Valerie Nowak, Executive Vice President, Product & Innovation, Europe.” Expanding on last year’s successful collaboration across Russia, Belarus, and Ukraine, we are now partnering with Xiaomi in 19 regions, with plans to expand the next few months.” 

Besides that, the all-new Mi Smart Band 6 NFC version now also offers built-in Amazon Alexa, expands hands-free experience for smart homeowners.  

Mi Smart Projector 2: Your Portable Home Cinema  

Aside from Xiaomi Pad 5 and Mi Smart Band 6 NFC version, Xiaomi is also releasing an all-new entertainment piece to its smart home line-ups – Mi Smart Projector 2. Boasting a 1920 x 1080 Full HD resolution in a compact size, Mi Smart Projector 2 is a handy, portable, plug and play device that users want. With Dolby Audio™, the projector delivers crystal clear audio quality across all sound sources.   

Featuring multi-angle auto-keystone correction and auto-focusing, the device can quickly project a perfectly square screen on most walls. It also runs on a certified Android TV™ system with built-in Google Assistant3, so not only does it provide users endless entertainment right out of the box but also offers smart voice commands on users’ smart home products. 

Xiaomi Mesh System AX3000 (2-Pack): Stay Connected with Wi-Fi 6 

Designed to power whole-home smart devices, the newly released Xiaomi Mesh System AX3000 (2-Pack) offers strong and reliable Dual-Band Wi-Fi 6 network coverage of up to 4,000 sq. ft.4 It also supports a maximum number of connections up to 254 devices5. No matter how many devices are connected and running, the device will provide optimized network efficiency and reduced latency with 1024QAM modulation, as well as OFDMA and 2 x 2 MIMO technology support.  

The smart mesh system also supports automatic network switching to ensure seamless roaming when users are moving across different rooms. The device can even initiate a self-repairing process to reorganize the network whenever a device is detected offline, keeping users connected to Wi-Fi 6 all the time.  

Pricing and Availability: 

Comes in two color options-Cosmic Gray and Pearl White, Xiaomi Pad 5 6GB + 128GB version recommended retail price starts from EUR 349, while the 6GB + 256GB version recommended retail price starts from EUR 399.  

Mi Smart Band 6 NFC recommended retail price starts from EUR 54.9. 

Mi Smart Projector 2 recommended retail price starts from EUR 599. 

Xiaomi Mesh System AX3000 (2-Pack) recommended retail price starts from EUR 149. 

Product available channels and timelines, please refer to mi.com page in your region. 

1, Xiaomi Smart Pen is sold separately. Availability may vary in different markets. 

2, Source: Canalys Wearable Band Analysis (Sell-in shipments), Q2 2021.  

3, Google, Android TV are all trademarks of Google LLC. Google Assistant is not available in certain countries and languages. Compatible devices that support Google Assistant are required. 

4, Xiaomi Mesh System AX3000 comes in a 2-Pack with a single individual device covering up to 2000 sq. ft for a total of 4,000 sq. ft of coverage when combining the two. 

5, 2,976 Mbps and 254 devices are results tested under laboratory conditions 

 

Xiaomi Pad 5 Quick Specs 

   Xiaomi Pad 5 
Display  11-inch display with 2560 x 1600 resolution 

WQHD+ 120Hz Display 

True Display 

More than 1 billion colors 

Supports DCI-P3 and Dolby Vision® 

Built-in low blue light hardware, blue light reduction software 

Color  Cosmic Gray, Pearl White 
Body  ~500g 
Dimensions  254.69mm x 166.25mm x 6.85mm 
Rear camera  13MP 
Front camera  8MP 
Audio  Quad speakers 

16mmx20mm speaker size 

Dolby Atmos® 

Hi-Res Audio 

Performance  Qualcomm® Snapdragon™ 860 

  • Qualcomm Kryo 485 
  • Octa-core CPU up to 2.96 GHz 
  • Adreno 640 
  • 7nm process technology 
  • 4th Gen Qualcomm AI engine 
Connectivity  WiFi Protocol 802.11a/b/g/n/ac, Bluetooth 5.0 
Charging  8720 (typ) mAh battery 

22.5W in-box charger 

System  MIUI for Pad  
Storage Variant  6GB+128GB/6GB+256GB 
Unlock  PIN/Pattern/AI Face  
Accessories  Xiaomi Smart Pen1 

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi Introduces New Additions to the Creator-focused Xiaomi 11 Family

Xiaomi launches content creation powerhouses Xiaomi 11T and Xiaomi 11T Pro and a refreshed Xiaomi 11 Lite 5G NE.

Beijing, CHINA, September 15, 2021 – Global technology leader Xiaomi today announced the introduction of three new smartphones to the Xiaomi 11 family of devices – Xiaomi 11T, Xiaomi 11T Pro – all designed to inspire creativity among smartphone users – as well as the refreshed and stylish Xiaomi 11 Lite 5G NE.   

Xiaomi continues to revolutionize smartphone photography and videography by offering a slew of innovative “Cinemagic” filmmaking features in Xiaomi 11T and Xiaomi 11T Pro. Gone are the days of heavy and expensive movie-making equipment, with Xiaomi 11T Series, industry-leading filmmaking technology is now available in the palms of aspiring creators’ hands. 

At the same time, the ultra-slim, featherweight Xiaomi 11 Lite 5G NEis the perfect offering for users seeking a high-end stylish smartphone that includes innovative features to enable creativity.    

Xiaomi 11T Pro: The Ultimate Flagship for Cinemagic Filmmaking and Phenomenal Performance 

Xiaomi has achieved another milestone with the launch of the cinematic powerhouse Xiaomi 11T Pro – Xiaomi’s first smartphone to launch globally with the company’s proprietary 120W Xiaomi HyperCharge technology. The industry-leading technology will enable a 100% charge in just 17 minutes*, giving creators more time to keep up with their creativity and minimize downtime by ensuring a full day of use. This is achieved through innovative technologies such as dual charge pumps, dual-cell battery structure, MTW, Graphene application on Li-ion battery and Mi-FC technology. The safety of the battery is guaranteed by a TÜV Rheinland Safe Fast-Charge System Certification, 34 charging and battery safety features, real-time temperature monitoring and other measures. All that while the flagship Qualcomm® Snapdragon™ 888 mobile platform delivers the power needed to propel a plethora of AI features.  

Not only does Xiaomi 11T Pro pack a lot of performance punch, but it also features a powerful triple camera set up with a pro-grade 108MP wide-angle, 2x telemacro, and a 120° ultra-wide angle lens. On top of that, the smartphone boasts impressive computational filmography capabilities with one-click AI Cinema modes, 8K recording and HDR10+, allowing users to capture footage with the same smart ISO technology found in digital cameras.  

A real Cinemagic powerhouse wouldn’t be complete without a stunning, durable and responsive display. Xiaomi 11T Pro is equipped with DisplayMate A+ rated 6.67’’ FHD+ 120Hz AMOLED flat display, TrueColor, Dolby Vision® and HDR10+, showcases over 1 billion colors, boasts 1000 nits of peak brightness, up to 480Hz touch sampling rate and is shielded by the strongest Gorilla® glass to date Corning® Gorilla® Glass Victus™. With Dolby Vision, users can enjoy ultra vivid pictures with vibrant colors, incredible brightness and contrast rich details. The display also features a number of eye care functions to protect users from eye strain, such as True Display which automatically adjusts the color temperature according to the surrounding conditions as well as Reading Mode 3.0. Xiaomi 11T Pro further tops that up with Dolby Atmos® immersive audio as well as dedicated dual speakers with SOUND BY Harman Kardon, bringing engaging, intelligible audio across various content categories like music, movies, podcasts, and gaming. 

Xiaomi 11T: The Cinemagic Powerhouse for Content Creation 

Xiaomi 11T continues the mission to make Cinemagic available to everyone by offering features such as a high-resolution triple camera, along with a suite of AI-powered tools to boost your creativity and productivity.  

Enjoy breathtaking shots with the Xiaomi 11T triple camera featuring a 108MP high-resolution wide-angle, 120° ultra-wide angle, and 2x telemacro camera. The smartphone combines this with its one-click AI cinema modes to distill the tricks of professional cinematographers such as Time Freeze, Magic Zoom and other types of complicated shots into just a single click while the faintest of sounds is brought to life in cinematic fashion with Audio Zoom.  

Xiaomi 11T 6.67’’ 120Hz flat AMOLED display equally delivers HDR10+ with stunning sharpness and crystal clarity, over 1 billion colors, a smorgasbord of eye care features and up to 480Hz touch sampling rate, ensuring that the slightest tap on the screen will allow users to capture the perfect shot even in a fleeting moment.  

Whether you’re shooting or editing your very own cinematic footage, Xiaomi 11T keeps up with you throughout your day thanks to a power-efficient MediaTek Dimensity 1200-Ultra chipset, a massive 5000mAh battery and 67W wired turbo charging that gets to 100% in only 36 minutes*  

Pricing & Availability 

Xiaomi 11T Pro and Xiaomi 11T come in 3 stylish colors with a brushed finish including Meteorite Gray, Moonlight White, and Celestial Blue. 
Xiaomi 11T comes in two variants, 8GB+128GB, 8GB+256GB with a recommended retail price of EUR 499 and EUR 549 respectively. 
Xiaomi 11T Pro variants include 8GB+128GB, 8GB+256GB and 12GB+256GB, with the recommended price of EUR 649, EUR 699 and EUR 749
Both phones will be available for purchase from official Xiaomi channels****.  

Xiaomi 11 Lite 5G NE: Flagship-level Performance Housed in a Thin, Lightweight Package  

Xiaomi 11 Lite 5G NE unveils a sleek yet striking aesthetic, packing all the perks into an ultra thin and lightweight body, measuring a mere 6.81mm and 158g**. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels, as well as four choices of stylish color. While Truffle Black, Bubblegum Blue, and Peach Pink are making a return, Xiaomi is adding a brand new color – Snowflake White, matte and frosted white similar to freshly fallen snow. 

Thanks to the 6.55” AMOLED DotDisplay, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra vivid picture quality with vibrant colors, incredible brightness, contrast and amazing detail. Continuing the camera heritage of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera. Bundled with a toolbox of AI-powered features including One-click AI cinema, cinematic video filters, and a new Vlog mode. 

Featuring the Qualcomm® Snapdragon™ 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G*** to elevate your daily experience. With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls. The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time. 

Recommended retail price starting from EUR 369, Xiaomi 11 Lite 5G NE comes in three variants, 6GB+128GB, 8GB+128GB, 8GB+256GB, and will be available for purchase from official Xiaomi channels****. 

 Quick Specs: 

   Xiaomi 11T Pro  Xiaomi 11T  Xiaomi 11 Lite 5G NE 
Display  120Hz 6.67” AMOLED flat DotDisplay  

DisplayMate A+ 

Up to 480Hz touch sampling rate  

Aspect ratio: 20:9 

FHD+, 2400×1080 

TrueColor 

 

True Display 

Over 1 billion colors 

HBM 800 nits(typ), 1000 nits peak brightness(typ) 

Contrast ratio: 5,000,000:1 (typ) 

120Hz AdaptiveSync 

HDR10+ 

Dolby Vision® 

Sunlight mode 3.0 

Reading mode 3.0  

360°ambient light sensor 

120Hz 6.67” AMOLED flat DotDisplay  

Up to 480Hz touch sampling rate  

Aspect ratio: 20:9 

FHD+, 2400×1080 

TrueColor 

 

True Display 

Over 1 billion colors 

HBM 800 nits(typ), 1000 nits peak brightness(typ) 

Contrast ratio: 5,000,000:1 (typ) 

120Hz AdaptiveSync 

Up to 480Hz touch sampling rate 

HDR10+ 

Sunlight mode 3.0 Reading mode 3.0  

360° ambient light sensor 

 

6.55” AMOLED Dot Display (2400 x 1080 FHD+)

10-bit TrueColor and DCI-P3 

90Hz refresh rate 

240Hz touch sampling rate 

Dolby Vision®   

HDR10+ 

 

360° ambient light sensor 

Color  Meteorite Gray, Moonlight White, Celestial Blue 

 

Truffle Black, Bubblegum Blue, Peach Pink, Snowflake White 
Dimensions  164.1mm x 76.9mm x 8.8mm 

204g 

 

164.1mm x 76.9mm x 8.8mm 

203g 

160.53mm x 75.73mm x 6.81mm  

158g 

Performance  Qualcomm® Snapdragon™ 888 

5nm  

MediaTek Dimensity 1200-Ultra 

6nm 

Qualcomm® Snapdragon™ 778G 

6nm  

Rear camera  108MP wide-angle camera  

 

0.7μm pixel size, 2.1μm 9-in-1 Super Pixel 

f/1.75, 7P lens 

Dual Native ISO 

 

8MP ultra-wide angle camera  

120° FOV, f/2.2 

5MP telemacro camera  

f/2.4, 3-7cm AF 

64MP main camera (f/1.79, 0.7μm 4-in-1 to 1.4μm)
8MP ultra wide-angle camera (F/2.2,1.12μm)
5MP telemacro camera (F/2.4,1.12μm)
Front camera  16MP in-display front camera 

 f/2.45 

20MP in-display selfie camera 
Connectivity  5G*** 

Bluetooth 5.2 

WiFi 6 

Dual SIM***** 

Multi-functional NFC 

IR blaster 

5G*** 

Bluetooth 5.2 

WiFi 6 

Dual SIM***** 

Multi-functional NFC 

IR blaster 

Unlock  Arc side fingerprint 

PIN/Password, Pattern 

Charging  5,000mAh (typ) Battery****** 

120W Xiaomi HyperCharge  

120W in-box charger 

5000mAh (typ) Battery
67W wired turbo charging 67W In-box charger 
4,250mAh (typ) battery  

33W fast-charging 

33W in-box charger 

Audio  Dedicated dual speakers 

SOUND BY Harman Kardon 

Dolby Atmos® 

Dedicated dual speakers 

Dolby Atmos® 

Dual speakers  
Motor  X-axis linear vibration motor  Z-axis linear motor 
System  MIUI 12.5 based on Android 11 
Storage variants  8GB+128GB 

8GB+256GB 

12GB+256GB 

 

8GB+128GB 

8GB+256GB 

 

6GB+128GB, 8GB+128GB, 8GB+256GB 

 

* Data sourced from Xiaomi labs.  
** Product weight, size and related specifications are theoretical values only. Actual measurements between individual products may vary. All specifications are subject to the actual product. 
*** 5G connectivity may vary based on regional availability and local operator support. 
**** Availability may vary by markets and carriers. 
***** Dual SIM availability may vary by markets and carriers. 
****** Xiaomi 11T Pro typical battery capacity is equivalent to 5000mAh. The battery is split into a two 2500mAh cell structure. 

Product images: Xiaomi 11T, Xiaomi 11T Pro, Xiaomi 11 Lite 5G NE

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/. 

Xiaomi Unveils Xiaomi Smart Glasses

A Smart Wearable Device Concept Integrating Intelligent Functions into Eyewear

Beijing, CHINA, September 14th 2021 – Global technology leader, Xiaomi today announced Xiaomi Smart Glasses – a brand new smart wearable device. Xiaomi Smart Glasses is capable of combining imaging system and sensors into a subtle, ordinary glasses design through MicroLED optical waveguide technology. Weighing a mere 51g, Xiaomi Smart Glasses is able to display messages and notifications, make calls, navigate, capture photos, and translate text right before your eyes.

Xiaomi Smart Glasses are an engineer’s look into an advanced future.

Advanced MicroLED optical waveguide technology – the future is before your eyes

To match the form of ordinary glasses, subtle challenges on imaging and internal component arrangements must be overcome. Xiaomi Smart Glasses adopts MicroLED imaging technology to lower the design space needed in structural design, as well as the overall weight of the device.

In order to fit the imaging system seamlessly into the frame, MicroLED undoubtedly is the most optimal choice. Like OLEDs, MicroLEDs pixels are individually lit – its emissive property allows for brighter displays and deeper blacks. But MicroLEDs have a higher pixel density and longer lifespan while having a simpler structure. This allows for a more compact display, as well as easier screen integration.

Xiaomi Smart Glasses has a display chip measuring just 2.4mm x 2.02mm. Under a microscope, the display is roughly the size of a grain of rice, with individual pixels sized at 4μm—enabling the display to be fitted perfectly within the frame of the glasses. To allow sufficient light to pass through complicated optical structures before reaching the eye even in harsh direct sunlight, we opted for an ultra-efficient monochrome display solution, which is capable of reaching a peak brightness of 2 million nits.

By adopting optical waveguide technology which refracts lights at 180°, the MicroLED display accurately transmits light beams to the human eye through the microscopic grating structure of the optical waveguide lens.

The grating structure etched onto the inner surface of the lens allows light to be refracted in a unique way, directing it safely into the human eye. The refraction process involves bouncing light beams countless times, allowing the human eye to see a complete image, and greatly increasing usability while wearing. All this is done inside a single lens, instead of using complicated multiples lens systems, mirrors, or half mirrors as some other products do. Optical waveguide technology significantly reduces device size and weight, and therefore allows smart glasses to approach the form factor of traditional glasses.

Not a “Secondary Smartphone Display” but an Independent Smart Wearable

Xiaomi Smart Glasses integrates a total of 497 components including miniature sensors and communication modules, so it is not just a “second screen” for your smartphone, but instead functions as a new smart terminal with independent operating capability. In addition to basic notification, call display, etc., it can also independently complete functions such as navigation, taking photos, teleprompter, and real-time text and photo translations. Considering usage, key interaction logic has also been implemented to minimize interruptions at inconvenient times, and display important information timely when critical.

We need to build an interaction logic which “does not disturb ordinary use, but displays key information in a timely manner”. After many in-depth discussions, several key scenarios including “key notification”, “phone call”, “navigation”, and “photo translation” were finally confirmed, with XiaoAi AI Assistant as the primary interaction method. In this way, Xiaomi Smart Glasses can “display the most important information at the moment it is needed”.

With “Notifications” as an example, it is obviously inappropriate to display all push notifications from your smartphone in front of your eyes. Therefore, Xiaomi Smart Glasses selects and pushes the most important messages, such as smart home alarms, urgent information from office apps, and messages from important contacts, etc., to avoid excessively disturbing users.

“Phone call” is the most natural use scenario for smart glasses, and you will be able to see the other party’s number when they call you. Using the built-in dual beamforming microphone and speaker, both parties can hear each other clearly.

“Navigation” is very useful in driving and cycling scenarios. Xiaomi Smart Glasses can present roads and maps in front of you in real time so that you can keep your eyes on the road safely and conveniently.

The 5MP camera on the front of the glasses can also take photos and translate text in photos, which is highly convenient when traveling. By utilizing the built-in microphone and proprietary translating algorithm, Xiaomi Smart Glasses is capable of transcribing audio into text with translations in real time. The indicator light next to the camera will illuminate when the camera is in-use to indicate that photos are being taken.

To achieve this high-level of functionality, the glasses need to be equipped with a quad-core ARM processor, battery, touch pad, Wi-Fi/Bluetooth modules, Android operating system, and more. Even with all these features, the device weighs only 51g. All this makes it possible for Xiaomi Smart Glasses to resemble traditional glasses form factor, but surpass other existing smart glasses in function.

It was said “Any sufficiently advanced technology is indistinguishable from magic.” Xiaomi Smart Glasses use an engineering mindset to create a future viewpoint.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

 

 

Xiaomi to Offer 3 Android System Upgrades and 4 Years of Security Patches for Xiaomi 11T Series

Xiaomi 11T series extending access to the latest features and security measures

Beijing, CHINA, September 9th 2021 – Xiaomi is announcing that Xiaomi 11T series – Xiaomi 11T Pro and Xiaomi 11T – will offer 3 generations of Android system upgrades, along with 4 years of security patches. With this change, Xiaomi 11T series users will enjoy a better user experience, and longer-term data security. Though other devices are not included at this time, Xiaomi believes this reflects a positive change, and is catered towards the needs of Xiaomi 11T series users.  

“With the continuous improvement made to smartphone hardware, the life cycle of a smartphone is gradually lengthening, meaning users aren’t required to replace their smartphones as frequently. For this reason, more consumers place great importance on receiving the latest operating system updates, along with the latest features,” said Albert Shan, Head of Product & Technology, Xiaomi International. “Xiaomi is committed to providing users with industry-leading hardware and lasting performance. In continuation of this commitment to users, Xiaomi is further extending the life cycle of Xiaomi’s smartphones by ensuring three generations of Android operating system updates. This way, users can choose to use their current devices for a longer period, and enjoy the latest features along with it. At the same time, we will also provide users with security updates that ensure their devices operate securely for a longer period of time.”  

Xiaomi will also evaluate the possibility of bringing the extended Android system and security upgrades services to more Xiaomi devices. “It is not a simple task for Xiaomi and its team to provide system updates and security patches to all of its previous smartphone models. However, the prospect of this challenge and meeting the desires of our customers is exciting. On one hand, we’re once again fulfilling Xiaomi’s brand promise to its global users – to provide amazing products. On the other hand, gradually extending the service life cycle of Xiaomi smartphones is a progressive move that furthers Xiaomi’s sustainability and environmental responsibility goals,” Albert Shan added.  

Disclaimer:  

The availability of Android operating system upgrades and features may vary from device to device and from market to market. The availability of the update will depend on a variety of factors including, but not limited to, the complexity of the update, local regulations, market, and other factors.  

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. 

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

 

Xiaomi Releases Documentary Series Sharing Stories from Xiaomi Fans Around the Globe

Beijing, CHINA, September 7, 2021 – Xiaomi releases “Xiaomi Fan Story,” a series of documentaries filmed and contributed by the Xiaomi Global Community. Through this series, the Xiaomi Global Community came together to collaborate and convey Xiaomi’s brand spirit “Just for Fans.”

This six-episode documentary is a collection of true-to-life stories Xiaomi Fans have recorded of their own lives. Each video spotlights six Xiaomi Fans, who hail from different corners of the globe including Pakistan, Poland, Vietnam, Portugal and Italy. The series not only documents their perseverance through thick and thin as they pursue their passions, but illustrates how the Xiaomi brand has become an integral part in supporting their ambitions.

Episode Highlights


The first episode follows a pair of young Xiaomi Fans and brothers who live in remote Pakistan. Faced with an uphill struggle to ultimately change the destiny of their family, they stick to their passion, without meandering, so they can improve not only their own, but their family’s lives as well.

This episode follows a Xiaomi Fan from Poland who previously was a professional film director. With the rapid advancement of smartphone technology and its filmmaking potential, this fan films his artistic vision entirely on a Xiaomi smartphone, thereby empowering independent creators to chase their creative dreams.

The third episode in this series follows a wedding photographer from Vietnam who specializes in a photography niche. With Xiaomi’s phone, this Xiaomi Fan captures the natural beauty, love and happiness between couples on their joyous day, despite their disabilities, and immortalized this in his documentary titled, “Important Things In Life.”

The fourth episode illustrates the story of a team of Xiaomi Fans-turned-Xiaomi employees in Portugal. As these teams have started out as fans of the brand, this episode documents the relentless pursuit of perfection that’s driven by their dedication to making technology accessible to more people, by ensuring that they’re able to deliver the best experience with Xiaomi products for other Xiaomi Fans.

This episode titled, “Born to Challenge” centers around a breakdancer who challenges himself day-in-day-out to be the best dancer he can be. Despite the boundaries in life, that can hinder, limit or seemingly defeat people, this Xiaomi Fan perseveres and showcases how he just doesn’t give up so he can be the best of himself.

“Keep life rolling, keep life running” is the motto of this dedicated Xiaomi Fan and passionate runner from Italy. This final episode follows in Luca’s footsteps, enabling audiences to join Xiaomi fans from around the world as they “Keep life rolling, Keep life running”.

Audiences can watch the six-part “Xiaomi Fan Story” by visiting the Xiaomi YouTube channel and contribute their thoughts through social media using the #XiaomiFanStory hashtag.

Xiaomi Joins the Open Invention Network

Beijing, CHINA, September 6, 2021 – Xiaomi recently announced that the company has become a licensee and community member of Open Invention Network (OIN). As a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core, Xiaomi is reinforcing its commitment to open source software (OSS) and continuously contributing to the development of OSS.

“Smartphones, intelligent devices, and IoT technology are driving unprecedented capabilities to improve personal relationships, expand entertainment options, make homes smarter and drive business efficiency. Thanks to its rich technical research and development capabilities, Xiaomi has created a significant array of products, as well as a sophisticated intellectual property portfolio,” said Keith Bergelt, CEO of Open Invention Network. “We appreciate Xiaomi joining OIN and demonstrating its commitment to collaborative innovation and patent non-aggression in open source.”

“Xiaomi is dedicated to bringing transparent and trustworthy products to users, so that quality technology is accessible to everyone,” said Cui Baoqiu, Xiaomi Vice President. “Linux and open source technology are a core part of Xiaomi products. We will continue to develop and integrate OSS into our products. By joining OIN, we are demonstrating our unceasing commitment to innovation and open source. We proudly support Linux and the development of other open source projects in a manner that is free from patent concerns.”

OIN’s community practices patent non-aggression in core Linux and adjacent open source technologies by cross-licensing Linux System patents to one another on a royalty-free basis. Patents owned by OIN are similarly licensed royalty-free to any organization that agrees not to assert its patents against the Linux System.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

 

Xiaomi Celebrates Successful First Film Festival

A look at “The New Normal” shot on Xiaomi smartphones, featuring multiple global directors and creators

Beijing, CHINA, September 3, 2021 – This week, Xiaomi premiered their first-ever film festival consisting of short films shot entirely on Xiaomi smartphones, each film giving a unique perspective of life in “The New Normal” following the global pandemic. A variety of filmmakers from all over the world were invited to showcase their short films at the inaugural film festival, furthering Xiaomi Studios’ initiative of providing a global platform to creatives to help inspire creativity at all levels.

The festival showcases works from filmmakers including mega tech influencer Arun Maini aka Mrwhosetheboss, Xiaomi Creators Vincenzo De Caro and Eduardo Ohara, Spanish student Oscar Villarroya from the TAI Escuela Universitaria de Artes Film, as well as the renowned Italian and Thai directors Gabriele Muccino and Nattawut Poonpiriya. A cornerstone of the festival is a contribution by Academy Award winning director Chris Overton, an English filmmaker. The short film “Leader” examines the question of creativity in an ever-changing world.

Despite their unique approaches to answering this question of “The New Normal”, the unifying message is that they aim to face this uncertain yet exciting time with optimism and hope that “something wonderful is about to happen”.

Introductory Short Film: “One Billion View” by Arun Maini aka Mrwhosetheboss

Xiaomi partnered with mega tech influencer Arun Maini, also known as Mrwhosetheboss. Arun produced and starred in the film “One Billion Views“, which shares his ten-year journey towards becoming a major tech influencer and his milestone moment of reaching over a billion views. Arun talks about his journey from humble beginnings to where he finds himself now—creating content in a world deeply impacted by the pandemic. In this new world, advances in smartphone technology have enabled any user to create and share content, despite the challenges we now face.

For more details on the film, please visit this post.

Premiere Film: “Leader” by Academy Award winning director, Chris Overton

In “Leader“, Overton explores “The New Normal” through the eyes of the protagonist Donnie, an artist who lives on a remote beach collecting washed up plastic and making sculptures in his makeshift workshop. Like many others around the globe, his life is then suddenly interrupted when the garbage suddenly stops washing ashore and masked strangers begin visiting him—causing him to inspire a “New Normal” in those around as the sea salvage returns.

Student Film: Twenty Summers by Oscar Villarroya

Xiaomi Studios set out to provide a global platform for upcoming filmmakers to share their vision of “The New Normal”, particularly for students heavily affected by the pandemic. As a result, Xiaomi Film Festival partnered with the prestigious Spanish film school TAI Escuela Universitaria de Artes.

This unique partnership enabled student Oscar Villarroya to create a film about the anxieties that students like him face as they come to grips with the repercussions of the pandemic and the transition to “The New Normal”. His film “Twenty Summers” follows three best friends on one last road trip around the Spanish countryside before they go their separate ways, but one of them is not ready to face “The New Normal” just yet.

Regional Showcase Films by Xiaomi Creators and Renowned Directors

As part of its aim to provide a global filmmaker platform, Xiaomi Film Festival has been actively working with renowned directors and Xiaomi Creators in different regions to present the emergence of smartphones as “The New Normal” of filmmaking for both upcoming and established directors around the world.

“The Reels Deal” from acclaimed filmmaker Nattawut Poonpiriya.
Break the fourth wall together with us in “Living in a Movie” produced by Xiaomi Italy and Italian director Muccino Gabriele.
“Renaissance” from Xiaomi Creator Vincenzo De Caro in Italy redefines work from home life
“Simply Co.” from Xiaomi Creator Eduardo Ohara in Brazil leads you to live a simpler life.

All of the short films included in the festival are scheduled to premiere online and the festival will culminate in an offline event with the TAI Escuela Universitaria de Artes in Madrid, Spain. Student director Oscar Villarroya is expected to attend.

Steven Senshan, Head of Xiaomi Studios comments, “Xiaomi hopes with the Xiaomi Film Festival, filmmakers from around the world can continue to come together and be inspired by the content that can be created with the phone in your pocket. In the years to come, Xiaomi Studios look to continue to expand on the message of the inaugural film festival by creating more opportunities for excellent filmmakers worldwide to participate, as well as to hold possible offline events in the future.”

Images available here

– End –

About Xiaomi Studios

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented “Xiaomi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Film Festival, please visit https://event.mi.com/global/xiaomi-film-festival/

Xiaomi Studios Website: https://event.mi.com/global/xiaomistudios

Xiaomi Global Twitter: https://twitter.com/xiaomi

Xiaomi Global YouTube: https://www.youtube.com/user/XiaomiChina

Xiaomi Global Facebook: https://www.facebook.com/XiaomiGlobal/

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Smart Electric Vehicle Business Ushered in a Key Milestone

With Lei Jun Investing RMB 10 Billion and Completing the Company Registration of Xiaomi EV Company Limited

Beijing, CHINA, September 1, 2021 – Xiaomi Corporation (“Xiaomi” or the “Group”) today announced that Xiaomi EV Company Limited has completed the business registration with a registered capital of RMB 10 billion. Lei Jun, Founder, Chairman and CEO of Xiaomi, is the legal representative of Xiaomi EV Company Limited. This marks a key milestone of the much anticipated smart electric vehicle (EV) initiative which has officially entered a substantial development phase.

Towards the end of March 2021, Lei Jun, the Founder of Xiaomi, was announcing in his speech the company’s EV business initiative and Xiaomi is committed to investing an estimated USD 10 billion in total in EV business over the course of the next 10 years, with an initial investment of RMB 10 billion. He himself will lead the team and stake his entire reputation on fighting for the EV business of Xiaomi. Today, Lei Jun has become the legal representative of Xiaomi EV Company Limited and he is leading the team to double down on the EV manufacturing to turn his promises into actions, showing his firm determination and faith.

Ever since Xiaomi announcing to launch the EV business, the company has become the hope to revitalize the automotive industry and a representative to innovate its potential development. On July 28th, Lei Jun recruited talents for Autonomous Department on Weibo. During the 2021 Q2 earnings call on August 25th, Wang Xiang, Partner and President of Xiaomi, expressed that he felt the immense love from the automotive industry for Xiaomi as the company has received over 20,000 resumes. The Xiaomi EV team has carefully selected talents and formed a team of about 300 employees. The strong appeal of talent recruitment demonstrated that Xiaomi has become an emerging force that carries high expectations among the business insiders. As the team is still expanding rapidly, it welcomes more like-minded talented individuals to join.

During the 5 months from the announcement of Xiaomi EV initiative to the official registration of the EV company, the Xiaomi EV team has conducted a massive amount of user research and industry chain inspections, with more than 2,000 interview surveys and visits to over 10 industry peers and partners, while pressing ahead with the EV product definition and team formation.

In addition, Xiaomi announced its acquisition of an autonomous driving technology company Deepmotion Tech on August 25th. This shows that the Group has started to focus on building automotive-related technologies and talents. There are 16,000 engineers at Xiaomi currently and its R&D expenses was nearly RMB 10 billion in 2020. This demonstrates Xiaomi’s capability and confidence in having a rich talent pool and technologies. Xiaomi’s technological advantages in artificial intelligence, new materials and other fields will form a strong support for the automotive business.

In the meantime, Xiaomi r​eported a record revenue and a profit growth of the Group in the company’s 2021 Q2 earning results. In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. The total revenue and the adjusted net profit both reached record highs in the quarter. Additionally, Xiaomi EV business has completed its rapid team building while invested heavily in the key technology of autonomous driving and officially registered Xiaomi EV Company Limited. A number of achievements have proven that after 5 months of preparation, a better than ever Xiaomi is ready to embark on a new journey and the future performance of Xiaomi EV that is worthy of all expectations.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.