Xiaomi Introduces the Most Accessible Snapdragon 865 Smartphones – Redmi K30 Pro and Redmi K30 Pro Zoom Edition

Starting from RMB 2,999, the devices feature astonishing performance with UFS 3.1 and true full-screen display with pop-up camera.

Beijing, CHINA, March 24, 2020 – Global technology leader Xiaomi today unveiled its latest additions to the Redmi K30 line – the Redmi K30 Pro and Redmi K30 Pro Zoom Edition. The new Redmi flagship smartphones introduce an array of new and powerful configurations, which include the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1. The new lineup aims to better your viewing and photo-taking experience with the Samsung AMOLED full-screen display with a pop-up camera and a rear camera setup with up to 3x optical zoom and dual optical image stabilization (OIS).

Along with the new smartphones, two brand new Redmi ecosystem products were also announced – Redmi AI Speaker Play and Redmi Smart TV Max 98”. Both of these devices offer revolutionary viewing experiences with exceptional displays, with XiaoAi AI assistant support in the connected smart home era.

A performance beast featuring Snapdragon™ 865 and industry-leading storage combo

The new Redmi K30 Pro packs a whole bunch of performance upgrades, which includes the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1 flash storage while retaining all of the flagship features from the Redmi K30 line. 

Featuring the flagship Qualcomm® Snapdragon™ 865 processor, Redmi K30 Pro boasts a 20% performance boost compared to its predecessor. Built on the newest ARM Cortex-A77 microarchitecture and with the 7nm process, it ensures that the CPU operates on high power efficiency, regardless of the core size. 

To ensure that it delivers an uncompromised experience, it comes paired with the top-of-the-line LPDDR5 and the latest UFS 3.1 flash storage. It continues to push the limits by supporting Turbo Write technology, bringing the sequential write speed to a maximum 777MB/s. With this, users can now effortlessly copy, compress, and download files at lightning speed. The LPDDR5 achieves a maximum pin speed of 5,500Mbps, while maintaining a lower power consumption compared to the previous generation.

Redmi K30 Pro is made for the gaming enthusiasts in mind, with a massive 3,435mm² vapor chamber (VC) cooling system, a large multi-layer graphite, and 9 built-in temperature sensors. It intelligently predicts and controls its internal temperature, ensuring sustained peak performance even when you are playing games for long hours. 

A true, immersive display with pop-up selfie camera

Redmi K30 Pro is made to impress with its ultimate full-screen experience. It features a pop-up selfie camera and ultra-slim bezels to achieve an incredible 92.7% screen-to-body ratio. The pop-up selfie camera pops up almost with no lag time – in mere 0.58 seconds – allowing users to switch between the front and rear camera effortlessly.

While it is equipped with an AMOLED full-screen display and a high 5,000,000:1 contrast ratio with 1200-nit peak brightness, it also has built-in light sensors on both the front and rear to precisely detect ambient light conditions. It then calibrates the screen brightness to ensure a comfortable viewing experience, even in backlit situations. 

The display is also certified by German’s TÜV Rheinland, guaranteeing eye comfort even after prolonged use. 

An amazing camera experience with 3x optical zoom and dual OIS

Redmi K30 Pro takes on a symmetrical quad camera setup, with the main camera using the 1/1.7-inch large Sony IMX686 sensor, allowing a direct output of 9248 x 6944 high-resolution images. 

Redmi K30 Pro Zoom Edition is the first Redmi phone to adopt a 3x optical zoom lens and allows up to 30x digital zoom. The 64MP ultra high-resolution main camera and 3x telephoto lens are both equipped with 4-axis optical image stabilization (OIS), dramatically improving the quality of your photos, especially under low-light conditions. 

Redmi K30 Pro also sports a special macro camera lens – and at present – the only telephoto macro lens in the market. This 5MP telephoto macro lens boasts a 50mm focal length that is comparable to macro lenses found in ordinary cameras and offers 2x magnification macro photography, making it the only “true macro” lens currently available in the smartphone industry.

A complete flagship smartphone experience with the most beloved features

Redmi K30 Pro is designed without the bells and whistles while offering a true, flagship user experience. Despite the complex pop-up camera structure and the “sandwich” motherboard, the sound quality has not been compromised with a 1216 linear speaker.

Made with gaming enthusiasts in mind, the Redmi K30 Pro comes with the 3.5mm headphone jack with High-Res Audio certification. It has also passed stringent tests certifying its gaming core gaming capabilities.

The Redmi flagship also includes all of the fan favorites – the linear motor, infrared remote control, and a subtle notification light feature. 

Starting from March 27, Redmi K30 Pro will be available for purchase in three variants: 6GB+128GB, 8GB+128GB, and 8GB+256GB, priced at RMB 2,999, RMB 3,399 and RMB 3,699 respectively.

Redmi K30 Pro Zoom Edition that features a 3x optical zoom and dual OIS will be available in two variants: 8GB+128GB and 8GB+235GB at RMB 3,799 and RMB 3,999 respectively. 

Redmi K30 Pro and Redmi K30 Pro Zoom Edition Quick Specs:

 

Redmi K30 Pro Redmi K30 Pro Zoom Edition

Screen

6.67” Full-screen AMOLED display
20:9 2400×1080 FHD+
60Hz refresh rate, 180Hz touch sampling rate
5000000:1 contrast ratio
1200nit max brightness
DCI-P3 and HDR10+ support
360° Triple ambient light sensor
Corning® Gorilla® Glass 5
TÜV Rheinland Low Blue Light Certification

Body

Skyline Blue, Lunar White, Space Grey AG, Interstellar Purple AG
Corning® Gorilla® Glass 5, IP53

Dimension

163.3mm x 75.4mm x 8.9mm, 218g

Bands

SA+NSA dual mode 5G
Support n1/n3/n41/n78/n79
Support Wi-Fi 6 and MultiLink Technology

Performance

Qualcomm® Snapdragon™ 865 clocked at 2.84GHz
TÜV Rheinland low blue light certification

Storage

LPDDR5 + UFS 3.1
LPDDR4x + UFS 3.0 on 6GB+128GB variant

Heat dissipation

Vapor Chamber + Multiple-layer graphite + Graphene

Rear camera

64MP Sony IMX686
13MP ultra-wide sensor, 123°FOV
5MP macro sensor, AF3-10cm
2MP depth sensor, 1.75μm

64MP Sony IMX686 with OIS support
13MP ultra-wide sensor, 123°FOV
8MP telephoto sensor, 30x digital zoom
with OIS support
2MP depth sensor, 1.75μm

Front camera

20MP pop-up camera

Connectivity

Multi-functional NFC
IR blaster

Unlock

Ultra-thin in-screen optical fingerprint sensor

Charging

4700mAh battery 33W fast charge 63min to 100%
33W in-box charger

Audio

1216 Linear speaker
3.5mm Headphone jack
Hi-Res Audio certification

Motor

Z-axis linear haptic motor

System

MIUI 11 based on Android 10

Storage variants     6GB+128GB
    8GB+128GB
   8GB+256GB

8GB+128GB
8GB+235GB

 

Redmi Smart Display 8”: Kick-starting a new smart screen era

The newly released Redmi Smart Display 8’’ features a massive 8-inch high-resolution screen with a 178° ultra-wide viewing angle, ensuring comfortable use of the device in every way. Also equipped with a built-in camera and the third-generation XiaoAi AI assistant, Redmi Smart Display 8’’ can serve as a hub to IoT products, allowing users to easily control their smart home devices such as security camera and smart doorbell through the giant touchscreen, voice command, or even hand gestures. Redmi Smart Display 8’’ also comes with a built-in Bluetooth Mesh gateway to connect Bluetooth-equipped devices in one simple click.   

Priced at RMB 349, Redmi Smart Display 8’’ will be available for crowdfunding on Xiaomi official channels in Mainland China from March 27.

Redmi Smart TV Max 98”: Bringing home the big screen experience 

Introducing a truly immersive home cinema experience, Redmi released a brand-new TV variant with a gigantic 98-inch display that exceeds the size of a single bed. Comes with a 4K high-resolution display, and up to 85% NTSC color spectrum, Redmi Smart TV Max 98’’ delivers unparalleled visual performance in the most precise way. It also leverages the local dimming technology to achieve a 140000:1 high contrast ratio, and the MEMC technology to ensure smooth and clear motion picture playback. 

Enabled with XiaoAi AI assistant, users can easily search movies and even control IoT devices through Redmi Smart TV Max 98” using voice command. The device also sports Xiaomi’s own PatchWall system which provides personalized content by learning users’ habits through AI technology. 

Priced at RMB 19,999, Redmi Smart TV Max 98” will be available for purchase from all official Xiaomi channels in Mainland China from April 6.

For product images, please refer to Redmi K30 Pro, Redmi Smart Display 8’’, Redmi Smart TV Max 98’’.

Redmi Note 8 Pro: Xiaomi crowns new mid-range smartphone king

MADRID, Spain, 23 September 2019 –– Xiaomi today announced Redmi Note 8 Pro in Spain, at a starting price of €249, following the mid-range king’s debut in China.

The brand’s first-ever 64MP camera smartphone features a quad camera setup with a powerful LiquidCool system, making it an ideal companion for photographers, gamers and anyone seeking an accessible flagship-quality experience.

Capture dazzling photos with the 64MP quad camera

Redmi Note 8 Pro touts not just three, but four high quality shooters, pioneering a new wave of quad camera smartphones. Its ultra-high resolution 64MP primary camera captures stunning photos that can print images up to 3.26 meters tall. It also uses 1.6μm 4-in-1 Super Pixel to capture more light for bright night shots. Meanwhile, an 8MP ultra-wide angle camera with a 120° field of view, a 2MP macro camera and 2MP depth sensor come together to create Redmi’s most versatile camera yet.

Better yet, the 20MP front camera’s built-in AI technology lets users put their best face forward through detailed portrait selfies, scene detection and face unlock.

Durable build meets elegant design

Redmi Note 8 Pro sports Corning® Gorilla® Glass 5 on its front and back to safeguard against accidental falls and general wear and tear. For enhanced durability, the device also leverages IP52 splash-proof technology, offering effective protection against rain and sweat.

Equipped with a large 6.53” FHD+ Dot Drop display and rear fingerprint sensor, the device achieves a 91.4% screen-to-body ratio. The display is also TÜV Rheinland certified, providing protection against blue light and reducing the likeliness of visual fatigue. Redmi Note 8 Pro’s glossy frame and precise G3 curvature accomodate a comfortable grip, while its three elegant color variants – Mineral Grey, Pearl White and Forest Green – are sure to suit any personality.

Optimal performance for a best-in-class gaming experience

Redmi Note 8 Pro is powered by the latest MediaTek Helio G90T processor, an octa-core CPU clocked up to 2.05GHz for extended everyday use. Meanwhile, the Arm Mali-G76 3EEMC4 GPU enables the ultimate gaming experience, with a max frequency of 800MHz and AI power up to 1TMACs. The device also features LiquidCool – the Redmi Note series’ first ever LiquidCool technology – to facilitate high-speed, hassle-free gaming without overheating.

To top it off, Redmi Note 8 Pro is equipped with an additional WiFi X antenna for a more reliable internet connection, as well as 1217SLS speakers and a Smart PA for improved gaming audio.

High capacity 4500mAh battery ensures top-notch performance

Redmi Note 8 Pro packs an impressive 4500 mAh battery – the Redmi Note series highest power capacity to date. It’s also equipped with an array of features including power saving mode and intelligent brightness adjustment to help users maximize battery capacity.

Moreover, Redmi Note 8 Pro offers 18W Type-C fast charging, multifunctional NFC, an IR blaster and a 3.5mm headphone jack.

Price and availability

Redmi Note 8 Pro will be available in Spain from 26 September with three colors, at a retail price of €249 for 6GB + 64GB, €269 for 6GB + 128GB. For the first 24 hours, mi.com/es and AliExpress will feature a special launch price of €229 for the 6GB + 64GB version.

Availability in other global markets will be announced closer to local launch dates.

***

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi Reports Steady Revenue And Profit Growth in 2021 Q3

Internet services revenue reaching new quarterly high with strengthening profitability

Steady user growth with Xiaomi global MIUI 30-day active users exceeding 500 million

Beijing, Hong Kong, November 23, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended September 30, 2021.

In the third quarter of 2021, Xiaomi’s total revenue amounted to RMB78.1 billion, representing an increase of 8.2% year-over-year, adjusted net profit for the period was RMB5.2 billion, an increase of 25.4% year-over-year. Impacted by global macro-environment as well as market sentiment towards technology sector in China in the third quarter, Xiaomi’s long-term investments measured at fair value through profit or loss in the current period have generated unrealized financial losses, which have had a substantial impact on Xiaomi’s net profit. Nonetheless, Xiaomi’s core business profitability maintained steady growth. Xiaomi showcased excellent business model and operation with total revenue and adjusted net profit both maintained solid growths.

Meanwhile, Xiaomi global MIUI 30-day active users has exceeded 500 million as of 22 November, 2021, marking another milestone for Xiaomi’s “Smartphone x AIoT” strategy.

Q3 2021 financial highlights:

  • Total revenue at RMB78.06 billion, up 8.2% YoY;
  • Gross profit at approximately RMB14.29 billion, up 40.6% YoY;
  • Non-IFRS adjusted net profit was RMB5.18 billion, up 25.4% YoY.

Xiaomi Corporation said, “During the third quarter of 2021, we continue to strengthen our core ’Smartphone × AIoT’ strategy and advance in the premium smartphone market. We ranked 1st in terms of smartphone shipments in 11 countries and regions. We continued to explore and innovate in product and technology to further enhanced our competitiveness in the premium market. Our internet services revenue reached new quarterly high and we remain committed to investing in research and development that underpins our products’ core competitiveness.” As of 22 November, 2021, Xiaomi’s global MIUI 30-day active users exceeded 500 million, marking another milestone for the “Smartphone x AIoT” strategy.

Quarterly Performance Review

Internet services revenue reaching new quarterly high

In the third quarter, Xiaomi’s profitability continued to strengthen as internet services revenue reached RMB7.3 billion, reaching a new quarterly high, representing an increase of 27.1% year-over-year. The gross profit margin of the internet services segment was 73.6%, 13.1 percentage points higher than the same period of last year.

Meanwhile, the Group’s global internet user base continued to expand rapidly in the third quarter. As of November 22, 2021, global MIUI 30-day active users exceeded 500 million for the first time, marking another milestone for Xiaomi’s global expansion. In September 2021, the MAU of MIUI increased 32.0% year-over-year to 485.9 million, among which the number of MAU in Mainland China rose to 127.3 million, a year-over-year increase of 16.4% and a net gain for the fourth consecutive quarter. In September 2021, MAU of Xiaomi’s global smart TV and Xiaomi Box expanded over 33.0% year-over-year. As of September 30, 2021, the Group’s number of TV paid subscribers was 4.7 million, a 13.5% increase on a year-over-year basis.

In the third quarter of 2021, Xiaomi’s advertising revenue reached RMB4.8 billion, up 44.7% year-over-year, primarily due to expanding user base, higher percentage of premium smartphone users and stronger monetization capabilities. Xiaomi’s gaming revenue reached RMB1.0 billion, increasing 25.0% year-over-year due to the strong performance of high-quality new games and higher gaming average revenue per user (“ARPU”) driven by premium and gaming smartphones. Xiaomi’s revenue from other value-added services amounted to RMB1.6 billion in the third quarter. In the second quarter of this year, Xiaomi’s Youpin ecommerce platform rolled out its new consumer brand, Life Element, which offers a wide range of high-quality day-to-day products at competitive prices. Most recently, in November 2021, Youpin also launched its UP paying membership system to consistently improve the online shopping experience of its users.

In the third quarter of 2021, Xiaomi’s overseas internet services revenue increased by 110.0% year-over-year to RMB1.5 billion, accounting for 19.9% of total internet services revenue, setting another quarterly record. Going forward, we will continue to expand and deepen collaborations with the Group’s global business partners and actively explore new internet service offerings in the overseas markets.

Xiaomi remains committed to investing in research and development, which boosts its products’ core competitiveness. In the first three quarters of 2021, the Group’s cumulative research and development expenditures reached RMB9.3 billion, representing an increase of 51.4% year-over-year. In September 2021, Xiaomi introduced Xiaomi Smart Glasses, boasting a visualized information display and interactive features. In November 2021, Xiaomi launched Loop LiquidCool Technology, which improves smartphone heat dissipation under heavy usage. As of September 30, 2021, Xiaomi’s research and development team totaled 13,919 employees, accounting for more than 44% of total employees.

Robust overseas revenue with smartphone shipments ranked No. 1 in 11 countries and regions

Xiaomi’s revenue from overseas markets reached RMB40.9 billion during the third quarter of 2021, accounting for 52.4% of total revenue. Despite the global shortage of key components, Xiaomi solidified its market position by optimizing global market resource allocation and reinforcing its channels in accordance with local market conditions. According to Canalys, Xiaomi’s market share of smartphone shipments in the third quarter ranked No. 1 in 11 countries and regions and among the top five in 59 countries and regions globally.

Xiaomi continued to deepen its global market presence in the third quarter. According to Canalys, in the third quarter of 2021, Xiaomi ranked No. 2 in Europe with a smartphone market share of 21.5%. In Western Europe, Xiaomi smartphone market share reached 17.0% and ranked among the top three in terms of shipments; in Central and Eastern Europe, Xiaomi ranked No.2 with 28.7% smartphone shipment market share. In the third quarter of 2021, Xiaomi sold over 6.8 million smartphones through carrier channels in overseas markets excluding India, representing an increase of over 130% year-over-year. According to Canalys, Xiaomi smartphone market share in Western Europe carrier channels increased from 4.6% in the third quarter of 2020 to 13.0% in the third quarter of 2021.

At the same time, Xiaomi continued to strengthen its competitiveness in emerging markets. According to Canalys, in the third quarter of 2021, Xiaomi market shares in Latin America, the Middle East and Africa reached 11.5%, 16.3% and 7.3%, respectively. In addition, Xiaomi has maintained No. 1 position in smartphone shipments in India for the 16th consecutive quarter.

Q3 smartphone shipments ranked 3rd globally with continuous advancements in the premium market

In the third quarter of 2021, despite the global shortage of key components, the Group’s global smartphone shipments still reached 43.9 million. According to Canalys, in the third quarter of 2021, the Group’s global smartphone shipments ranked No. 3 with a market share of 13.5%. The Group’ smartphone revenue totaled RMB47.8 billion with a gross margin of 12.8%, an increase of 4.4 percentage points year-over-year.

Xiaomi user segmentation strategy and new products allowed the Group to broaden its user base. For many of its new smartphones launched this year, over half of the users are new Xiaomi users. Xiaomi introduced the brand-new Xiaomi Civi Series in September 2021 and was well received by users.

In the first three quarters of 2021, global shipments of Xiaomi’ smartphones priced at or above RMB3,000 in mainland China and EUR300, or equivalent, in overseas markets, totaled approximately 18 million, accounting for more than 12% of total shipments. In overseas markets, total shipments of smartphones priced at or above EUR300, or equivalent, grew by more than 180% year-over-year during the third quarter, mainly in Latin America, Western Europe and the Middle East.

During November’s Singles’ Day Shopping Festival, Xiaomi and Redmi brand smartphones together ranked No.1 in sales volume on Tmall.com, JD.com and Suning.com. The Group’s premium smartphones also ranked No.1 among Android smartphones priced above RMB4,000 on Tmall.com and JD.com. In addition, during the shopping festival, total sales volume of Xiaomi’ smartphones from its offline channels increased by more than 110% year-over-year.

“Smartphone x AIoT” strategy continues, new retail growth efforts accelerated

Xiaomi IoT and lifestyle products segment revenue was RMB20.9 billion during the third quarter of 2021, increasing 15.5% year-over-year. Notably, the Group’s overseas IoT and lifestyle products revenue reached a new record high despite the challenges in maritime shipping logistics overseas this quarter.

In the third quarter, against the backdrop of a year-over-year decline in global sales volume of TVs, Xiaomi’s global smart TV shipments reached 3.0 million with a year-over-year revenue increase of 19.5%. According to All View Cloud (“AVC”), Xiaomi’s TV shipments ranked No. 1 in mainland China for the 11th consecutive quarter and among the top five globally in the third quarter of 2021.

In addition, Xiaomi has expanded its premium smart home appliances categories to help users create a healthy and comfortable living environment. In the third quarter, Xiaomi launched smart home appliances including the Xiaomi 550L Four-door Smart Refrigerator and the Xiaomi Mini Washing Machine. Xiaomi’s smart ventilated air conditioners also performed well. During the November’s Singles’ Day Shopping Festival, Xiaomi’s cumulative sales of home appliances ranked No. 3 on JD.com.

Xiaomi’s AIoT platform continues to expand. As of September 30, 2021, the number of connected IoT devices (excluding smartphones, tablets and laptops) on its AIoT platform exceeded the 400 million marks for the first time. The number of users with five or more devices connected to its AIoT platform (excluding smartphones, tablets and laptops) exceeded 8 million.

This year Xiaomi accelerated its new retail growth efforts, further solidified its lead in online channels while rapidly expanding offline channels. As of the date of this announcement, the total number of Xiaomi’s retail stores in mainland China surpassed 10,000. Xiaomi expects the further growth in lower-tier market penetration will allow the Group to serve more users in mainland China.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

All-round Redmi Note 11 Series debuts in Mainland China

Making 120W fast charging even more accessible

Beijing, CHINA, October 28th, 2021 – Redmi today announced three new Redmi Note 11 series devices in Mainland China – Redmi Note 11 5G, Redmi Note 11 Pro, and Redmi Note 11 Pro+. Featuring 33W, 67W, and 120W fast charging, respectively, charging capabilities have been revamped across the entire lineup. With a large 4,500mAh battery, outstanding 120W fast charging on Redmi Note 11 Pro+ allows a charge to 100% in just 15 minutes*. With a high refresh rate AMOLED display, 108MP camera, SOUND BY JBL, and more, Redmi Note 11 Pro and Redmi Note 11 Pro+ are the best all-rounder devices Redmi Note series has introduced.

4,500mAh battery charges to 100% in 15 mins* with 120W wired charging

As the first ever Redmi smartphone equipped with 120W charging, Redmi Note 11 Pro+ has adopted industry-leading dual charge pumps and MTW technology. Along with Mi-FC technology, it is capable of charging a massive 4,500mAh battery to 100% in just 15 minutes*. With more than 40 charging and battery safety features, as well as certification by TÜV Rheinland Safe Fast-Charge System, Redmi Note 11 Pro+ 120W charging ensures safety and stability during charging. Redmi Note 11 Pro prioritizes long-lasting battery performance with its even more massive 5,160 mAh battery, ensuring a whole day even under heavy usage. Combined with 67W fast charging, the device can be charged to 100% in just 43 minutes.*

Excellent display quality secured with 120Hz high refresh rateAMOLED display

Equipped with an AMOLED display, both Redmi Note 11 Pro and Redmi Note 11 Pro+ bring vivid picture quality and amazing details, compared with its last generation’s LCD display. The 120Hz high refresh rate and 360Hz touch sampling rate offer an even smoother experience to users. Redmi Note 11 Pro largely enhances every detail of the viewing experience. The ultra slim 1.75mm side bezel and tiny 2.96mm selfie dot camera gives the device a premium look and feel. Redmi Note 11 Pro also offers 360° ambient light sensors, DCI-P3, reading mode, and sunlight display. The display has been certified by SGS, a world’s leader in such certifications. All this makes it the best-ever display on a Redmi Note smartphone so far.

Ultra-clear 108MP returns, 9-in-1 pixel pinning with large 2.1μm pixels

As Redmi insists on bringing flagship-level camera experience to more Redmi Note smartphones, Redmi Note 11 Pro and Note 11 Pro+ both sport a 108MP imaging system. The main camera features a Samsung HM2 sensor with a size of 1/1.52″ and supports 9-in-1 pixel binning technology that offers large 2.1μm pixels. With dual native ISO, clear and textured images with reduced noise can be taken, even in low light conditions. This also allows direct output of 108MP images, retaining more details, which is convenient for zooming or cropping for better composition. Both Redmi Note 11 Pro and 11 Pro+ implement an 8MP ultra-wide camera with a 120° field-of-view, especially useful for shots like cityscapes or architecture. Finally, the 2MP telemacro lens allows users to capture more details at a tiny level.

SOUND BY JBL with support for Dolby Atmos

Redmi Note 11 Pro and Pro+, SOUND BY JBL, offers improved sound quality with its dual symmetrical stereo speakers. Both devices are designed with two 1115 super-linear speakers with a max amplitude of 0.65mm, creating a stunning sound field with zero deviation from left to right. With Dolby Atmos, the spatial and stereo quality is even further enhanced.

Dimensity 920 debuts superb performance, VC LiquidCool technology, and an AnTuTu score over 500,000

Redmi Note 11 Pro and Pro+ are the first smartphones powered by MediaTek’s latest Dimensity 920 high performance processor. With a leading 6nm process by TSMC, ARM Cortex-A78, and Mali-G68 cores, the chipset delivers 2.5GHz maximum frequency and presents an AnTuTu score of over 500,000. To ensure long-term stable performance, Redmi Note 11 Pro and Pro+ are also equipped with flagship-level LiquidCool technology that combines graphite, copper foil, thermal gel, and other heat dissipation materials to form an integrated heat dissipation system. The heat dissipation area of the whole device is as large as 12600 mm², fully covering the heat sources of the main device body. Whether gaming or charging, the heat dissipation system keeps the device cool at all times.

Stylish flat-edge design with holographic suspension technology debut

Redmi Note11 Pro and Pro+ feature a sleek new flat-edge design with glass enclosing both sides. The front is protected by Corning® Gorilla® Glass 5, while the glass back features an anti-glare matte finish, delivering subtle style. Redmi Note 11 Pro adopts a slim, light design, measuring just 6.81mm in thickness. Redmi Note 11 Pro comes in four beautiful colors, including Mysterious Black, Forest Green, Timeless Purple, and Milky Way Blue (Glossy), while Redmi Note 11 Pro+ will be available in three colors: Mysterious Black, Forest Green, and Timeless Purple.

Redmi Note 11 Pro+ also offers a special limited edition – YIBO DESIGN. This was designed in collaboration with Redmi’s brand ambassador Wang Yibo. Featuring the world’s first holographic suspension manufacturing process, a micron-level Redmi logo appears suspended on the surface of the rear. This limited edition also features a set of racing strips inspired by an auto racing track, and a fluorescent green signature by Wang Yibo. Additionally, Redmi Note 11 Pro and Pro+ also support multi-functional NFC and are equipped with a 3.5mm headphone jack, X-axis linear motor, and side fingerprint sensor for a more complete and user-friendly experience.

Pricing & Availability

Redmi Note Pro comes in three variants: 6GB+128GB, 8GB+128GB, 8GB+256GB, with a retail price of RMB 1,799, RMB 1,999 and RMB 2,199, respectively. Redmi Note Pro+ also comes in three variants: 6+128GB, 8+128GB and 8+256GB, with a retail price of RMB 1,999, RMB 2,199 and RMB 2,399, respectively. Meanwhile, Redmi Note 11 Pro+ YIBO DESIGN edition (8GB+256GB) will be available at RMB 2,699. All three devices will be available in Mainland China market via official Xiaomi channels.

Redmi Note 11 5G – a leap for budget 5G smartphones

Redmi Note 11 5G aims to upgrade user experience with the new Dimensity 810 5G chipset, dual 5G SIM support, and an AnTuTu score over 390,000. Now featuring an upgraded 33W fast charging and 5,000mAh large battery, Redmi Note 11 5G charges to 100% in 62 minutes*, almost doubling the charging speed of the previous generation. Redmi Note 11 5G is also equipped with a 90Hz high refresh screen, 128GB of storage, dual stereo speakers, X-axis linear motor, IR blaster, 3.5mm headphone jack, and supports IP53-level splash proof – all of which make it a true all-rounder.

Redmi Note 11 5G comes in three colors: Mysterious Black, Milky Way Blue, and Mint Green. It is offered in four RAM+ROM variants: 4GB+128GB, 6GB+128GB, 8GB+128GB, 8GB+256GB, priced at RMB 1,199, RMB 1,299, RMB 1,499, and RMB 1,699, respectively, will be available in Mainland China market via official Xiaomi channels.

Your Stylish Pick: Redmi Watch 2 and Redmi Buds 3 Lite

Introducing Redmi Watch 2 – a light and colorful offering with a suite of upgrades from the previous generation. Featuring a 31g design, Redmi Watch 2 takes comfort wearing to the next level. For style-seekers, the product comes in Blue, Black, and Ivory frame color options while also offering Olive, Brown, and Pink strap colors for users to mix and match their everyday style.

Redmi Watch 2 offers a 1.6’’ large AMOLED screen that reaches an incredible 63.7% screen-to-body ratio. Along with an ultra-thin bezel design, the watch delivers an enhanced viewing experience. Users can customize and personalize the watch with over 100 colorful watch faces and always-on displays.

By adding a brand-new standalone satellite positioning system that supports GPS, GLONASS, Galileo, and BeiDou, Redmi Watch 2 is able to accurately track users’ runs and outdoor workouts. It also supports 117 fitness modes, including 17 professional workout types. On top of these diverse workout modes, Redmi Watch 2 leverages professional algorithms to meticulously monitor and analyze heart rate, training duration, and calorie consumption to help improve workout efficiency. The watch also offers health-tracking features such as SpO2 detection and sleep monitoring to provide comprehensive metrics regarding user health.

Featuring an upgraded low power-consumption chipset and battery management algorithm, Redmi Watch 2 provides ultra-long standby time of up to 12 days*. It also comes with a brand-new magnetic charger, multifunctional NFC, 5ATM water resistance**, and XiaoAi AI Assistant. Priced at RMB 399, Redmi Watch 2 will be available in Mainland China market via official Xiaomi channels from Nov. 11, 2021.

With a brand-new look, Redmi Buds 3 Lite feature an in-ear and a unique cat-ear design, ensuring comfortable and stable fit in user ears. Redmi Buds 3 Lite sports a compact, round charging case to ensure an easy grip, with Type-C charging and touch control button for better charging and control experience. Redmi Buds 3 Lite also offers stable connectivity with Bluetooth 5.2, and up to 18 hours* of total usage time with the charging case.

Priced at RMB 99, Redmi Buds 3 Lite will be available in Mainland China market via official Xiaomi channels starting now.

____

*Data from Xiaomi Labs
**5ATM water resistance: avoid sauna, hot shower and swift currents during water sports.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Reimagining the Future of Work and Play: Xiaomi Unveils Xiaomi Pad 5 and New AIoT Products at Global Launch Event

Beijing, CHINA, September 15th, 2021 – Xiaomi today unveiled its new tablet Xiaomi Pad 5 during its global product launch, as well as a stellar list of AIoT products that further expand Xiaomi’s smart home and wearable offerings for today’s connected consumers. The new AIoT products include Mi Smart Projector 2, Xiaomi Mesh System AX3000 (2-Pack), and Mi Smart Band 6 NFC.  

Amid the new norm, more consumers are reconfiguring their homes to meet the new functional requirements to adjust to the post-pandemic era, which is merging both leisure and work. These four new distinct products empower consumers with more smart devices that make lives comfortable within their own home. 

Xiaomi Pad 5: Play Hard, Work Smart 

Xiaomi Pad 5 is versatile as a productivity tool for both work or the classroom, but doubles as a premium mobile entertainment experience.  

 “Amid a new normal and students returning to school, Xiaomi Pad 5 comes at a time that fits our new way of going from work to being entertained and everything in between in an instant. It’s truly an all-in-one workstation that’s packed with value from form to function, wherever it’s used, including in a classroom, at home or in an office.” said TJ Walton, Product Marketing Manager at Xiaomi international. 

 

This portable workstation is packed with premium features to empower users to Play hard, work smart including:   

  • Productivity Suite – Xiaomi Pad 5 is equipped with features that’ll boost your productivity. Scan any documents using the 13MP single camera and seamlessly share with coworkers or classmates. For a natural writing experience, Xiaomi Smart Pen1  comes with only 12.2g, 4096 pressure sensitivity and 240Hz touch sampling rate. Xiaomi Smart Pen also includes convenient features such as Smart Pen function keys to quickly jot down notes, taking screenshots or easily switching between pen and eraser. Besides, you’re also conference-call ready with a 8MP front camera, which supports 1080p video. 
  • Vibrant Display with Comfortable Viewing Experience – Xiaomi Pad 5 features an 11-inch WQHD+ 120Hz display that brings content to life with elaborate images with more soft and natural colors full of details. With support for Dolby Vision®, Xiaomi Pad 5 enables a premium HDR viewing experience bringing ultra vivid imagery with incredible brightness, contrast, detail, and colors you have never seen before on a screen. And even if you’re watching your favorite shows for a prolonged period of time, and no matter where you are watching, Xiaomi Pad 5’s True Display and built-in Low Blue Light mode ensures a clear but safe and comfortable viewing experience. 
  • Immersive Acoustics – As Xiaomi Pad 5 captivates your eyes, it’ll also be easy on the ears when you’re squeezing in leisure time. Enjoy rich stereo sound with large quad speakers that offer a louder, and crisper sound. Moreover, there is Dolby Atmos® immersive audio for the ultimate sound experience with unparalleled detail, depth, and realism while listening to your favourite Dolby Atmos contents.  
  • Packed with High-Performance and Built to Unparalleled Connection -To ensure keeping up with your studies, work, entertainment, and everything in-between, Xiaomi Pad 5 is equipped with a 7nm high-performance Qualcomm® Snapdragon™ 860 processor with a max clock speed of up to 2.96Ghz. And to keep users always connected, Xiaomi Pad 5 comes with longer battery life supported by 8,720mAh (typ) capacity.   

Mi Smart Band 6 NFC: Contactless Payment for the Post-Pandemic Era 

Living in the shadow of the pandemic got us thinking on how to reconstruct a smart, healthy, and stress-free life under the new norms of social distancing. To help users adopt that changing lifestyle, Xiaomi is re-shaping its technological innovations, starting from the day-to-day wearables.  

Back in March 2021, Xiaomi introduced the Mi Smart Band 6 which includes the SpO2 function to provide health indications on users’ respiratory system, and other all-encompassing health tracking features such as sleeping and stress-level detection, breathing guidance to help users to take control of their overall physical and mental health.  

Now, in collaboration with Mastercard, the world’s No.1 wearable band brand2 is bringing back its beloved Mi Smart Band 6 to the spotlight with a focus on contactless payment. By adding the full-fledged NFC feature, the new version now offers a fast, secure, and convenient way to pay. Payments are made more efficiently than ever, no matter if it’s for picking up daily groceries, paying for public transport or even simply grabbing a coffee during users’ daily running routine.  

“We believe wearables is important to the payment ecosystem. We are seeing a rise from the use of plastic payments to mobile, including wearables. With technology and innovation playing a central role, we see more devices enabled for payment enter the market. In addition, they will have capabilities such as providing new ways to communicate, disrupting the enterprise, and enhancing our digital-physical interactions, said Valerie Nowak, Executive Vice President, Product & Innovation, Europe.” Expanding on last year’s successful collaboration across Russia, Belarus, and Ukraine, we are now partnering with Xiaomi in 19 regions, with plans to expand the next few months.” 

Besides that, the all-new Mi Smart Band 6 NFC version now also offers built-in Amazon Alexa, expands hands-free experience for smart homeowners.  

Mi Smart Projector 2: Your Portable Home Cinema  

Aside from Xiaomi Pad 5 and Mi Smart Band 6 NFC version, Xiaomi is also releasing an all-new entertainment piece to its smart home line-ups – Mi Smart Projector 2. Boasting a 1920 x 1080 Full HD resolution in a compact size, Mi Smart Projector 2 is a handy, portable, plug and play device that users want. With Dolby Audio™, the projector delivers crystal clear audio quality across all sound sources.   

Featuring multi-angle auto-keystone correction and auto-focusing, the device can quickly project a perfectly square screen on most walls. It also runs on a certified Android TV™ system with built-in Google Assistant3, so not only does it provide users endless entertainment right out of the box but also offers smart voice commands on users’ smart home products. 

Xiaomi Mesh System AX3000 (2-Pack): Stay Connected with Wi-Fi 6 

Designed to power whole-home smart devices, the newly released Xiaomi Mesh System AX3000 (2-Pack) offers strong and reliable Dual-Band Wi-Fi 6 network coverage of up to 4,000 sq. ft.4 It also supports a maximum number of connections up to 254 devices5. No matter how many devices are connected and running, the device will provide optimized network efficiency and reduced latency with 1024QAM modulation, as well as OFDMA and 2 x 2 MIMO technology support.  

The smart mesh system also supports automatic network switching to ensure seamless roaming when users are moving across different rooms. The device can even initiate a self-repairing process to reorganize the network whenever a device is detected offline, keeping users connected to Wi-Fi 6 all the time.  

Pricing and Availability: 

Comes in two color options-Cosmic Gray and Pearl White, Xiaomi Pad 5 6GB + 128GB version recommended retail price starts from EUR 349, while the 6GB + 256GB version recommended retail price starts from EUR 399.  

Mi Smart Band 6 NFC recommended retail price starts from EUR 54.9. 

Mi Smart Projector 2 recommended retail price starts from EUR 599. 

Xiaomi Mesh System AX3000 (2-Pack) recommended retail price starts from EUR 149. 

Product available channels and timelines, please refer to mi.com page in your region. 

1, Xiaomi Smart Pen is sold separately. Availability may vary in different markets. 

2, Source: Canalys Wearable Band Analysis (Sell-in shipments), Q2 2021.  

3, Google, Android TV are all trademarks of Google LLC. Google Assistant is not available in certain countries and languages. Compatible devices that support Google Assistant are required. 

4, Xiaomi Mesh System AX3000 comes in a 2-Pack with a single individual device covering up to 2000 sq. ft for a total of 4,000 sq. ft of coverage when combining the two. 

5, 2,976 Mbps and 254 devices are results tested under laboratory conditions 

 

Xiaomi Pad 5 Quick Specs 

   Xiaomi Pad 5 
Display  11-inch display with 2560 x 1600 resolution 

WQHD+ 120Hz Display 

True Display 

More than 1 billion colors 

Supports DCI-P3 and Dolby Vision® 

Built-in low blue light hardware, blue light reduction software 

Color  Cosmic Gray, Pearl White 
Body  ~500g 
Dimensions  254.69mm x 166.25mm x 6.85mm 
Rear camera  13MP 
Front camera  8MP 
Audio  Quad speakers 

16mmx20mm speaker size 

Dolby Atmos® 

Hi-Res Audio 

Performance  Qualcomm® Snapdragon™ 860 

  • Qualcomm Kryo 485 
  • Octa-core CPU up to 2.96 GHz 
  • Adreno 640 
  • 7nm process technology 
  • 4th Gen Qualcomm AI engine 
Connectivity  WiFi Protocol 802.11a/b/g/n/ac, Bluetooth 5.0 
Charging  8720 (typ) mAh battery 

22.5W in-box charger 

System  MIUI for Pad  
Storage Variant  6GB+128GB/6GB+256GB 
Unlock  PIN/Pattern/AI Face  
Accessories  Xiaomi Smart Pen1 

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi Smart Electric Vehicle Business Ushered in a Key Milestone

With Lei Jun Investing RMB 10 Billion and Completing the Company Registration of Xiaomi EV Company Limited

Beijing, CHINA, September 1, 2021 – Xiaomi Corporation (“Xiaomi” or the “Group”) today announced that Xiaomi EV Company Limited has completed the business registration with a registered capital of RMB 10 billion. Lei Jun, Founder, Chairman and CEO of Xiaomi, is the legal representative of Xiaomi EV Company Limited. This marks a key milestone of the much anticipated smart electric vehicle (EV) initiative which has officially entered a substantial development phase.

Towards the end of March 2021, Lei Jun, the Founder of Xiaomi, was announcing in his speech the company’s EV business initiative and Xiaomi is committed to investing an estimated USD 10 billion in total in EV business over the course of the next 10 years, with an initial investment of RMB 10 billion. He himself will lead the team and stake his entire reputation on fighting for the EV business of Xiaomi. Today, Lei Jun has become the legal representative of Xiaomi EV Company Limited and he is leading the team to double down on the EV manufacturing to turn his promises into actions, showing his firm determination and faith.

Ever since Xiaomi announcing to launch the EV business, the company has become the hope to revitalize the automotive industry and a representative to innovate its potential development. On July 28th, Lei Jun recruited talents for Autonomous Department on Weibo. During the 2021 Q2 earnings call on August 25th, Wang Xiang, Partner and President of Xiaomi, expressed that he felt the immense love from the automotive industry for Xiaomi as the company has received over 20,000 resumes. The Xiaomi EV team has carefully selected talents and formed a team of about 300 employees. The strong appeal of talent recruitment demonstrated that Xiaomi has become an emerging force that carries high expectations among the business insiders. As the team is still expanding rapidly, it welcomes more like-minded talented individuals to join.

During the 5 months from the announcement of Xiaomi EV initiative to the official registration of the EV company, the Xiaomi EV team has conducted a massive amount of user research and industry chain inspections, with more than 2,000 interview surveys and visits to over 10 industry peers and partners, while pressing ahead with the EV product definition and team formation.

In addition, Xiaomi announced its acquisition of an autonomous driving technology company Deepmotion Tech on August 25th. This shows that the Group has started to focus on building automotive-related technologies and talents. There are 16,000 engineers at Xiaomi currently and its R&D expenses was nearly RMB 10 billion in 2020. This demonstrates Xiaomi’s capability and confidence in having a rich talent pool and technologies. Xiaomi’s technological advantages in artificial intelligence, new materials and other fields will form a strong support for the automotive business.

In the meantime, Xiaomi r​eported a record revenue and a profit growth of the Group in the company’s 2021 Q2 earning results. In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. The total revenue and the adjusted net profit both reached record highs in the quarter. Additionally, Xiaomi EV business has completed its rapid team building while invested heavily in the key technology of autonomous driving and officially registered Xiaomi EV Company Limited. A number of achievements have proven that after 5 months of preparation, a better than ever Xiaomi is ready to embark on a new journey and the future performance of Xiaomi EV that is worthy of all expectations.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi reports solid revenue and profit growth in 2021 Q2, beating estimates

Business performance across all segments reaches historic highs, creating long-term value;

 Becomes world’s No. 2 smartphone brand as Xiaomi relentlessly pursue technology innovation and talent development

Beijing, Hong Kong, August 25, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended June 30, 2021.

In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. Total revenue and adjusted net profit both reached record highs in the quarter demonstrating the excellence of the business model and the robustness of its operations.

Q2 2021 financial highlights:

  • Total revenue at RMB 87,789.0 million, up 64.0% YoY;
  • Gross profit at approximately RMB 15,148.1 million, up 96.7% YoY;
  • Non-IFRS adjusted net profit was RMB 6,321.5 million, up 87.4% YoY.

1H 2021 financial highlights:

  • Total revenue at RMB 164,671.2 million, up 59.5% YoY;
  • Gross profit at approximately RMB 29,309.4 million, up 92.1% YoY;
  • Non-IFRS adjusted net profit was RMB 12,390.8 million, up 118.4% YoY.

Xiaomi Corporation said, “During the second quarter of 2021, our core ’Smartphone × AIoT’ strategy continued to underpin our outstanding performance. Looking forward, we will continue to execute our dual-brand strategy, boost investments in advance technology, recruit and foster talents and upgrade channel capabilities, enhance our premium smartphone offerings and improve user experience. We will also remain committed to our core ‘Smartphone × AIoT’ strategy, working fervently to advance innovations in sophisticated and cutting-edge technologies across product categories. We will also continue enhancing connectivity between our smartphones and IoT products to deliver a seamless user experience across our range of products, bringing a better life to everyone in the world.”

Quarterly Performance Review

Global smartphone shipments ranking rose to No. 2, firmly establishing the Xiaomi brand in the premium smartphone market with its innovative and high-quality products

As Xiaomi remains committed to advance technology, recruit and foster talent and upgrade channel capabilities, its smartphone business continued to exhibit significant growth in the second quarter of 2021, highlighted by record-breaking smartphone revenue and shipments. Smartphone revenue amounted to RMB 59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year. According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.

Meanwhile, the Group’s smartphone shipments in mainland China market also grew rapidly. According to Canalys, in the second quarter of 2021, our smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.

The Group continue to execute our dual-brand strategy. Under the Xiaomi brand, we remain focused on enriching our premium smartphone portfolio. Following the widespread popularity of Xiaomi 11 Pro, Xiaomi 11 Ultra and Xiaomi MIX FOLD in the first quarter of 2021, on August 10, we unveiled our first camera-under-panel full display smartphone Xiaomi MIX 4.

According to third party data, in the second quarter of 2021, the market share of our smartphones in mainland China with prices between RMB 3,000 and RMB 4,000, RMB 4,000 and RMB 5,000, and above RMB 5,000, witnessed a year-over-year increase. In the first half of 2021, the global shipments of our smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 12 million units, surpassing the total of around 10 million units shipped in 2020.

Redmi brand continues to provide competitive products. As of April 30, 2021, accumulated global shipments of the Redmi Note Series surpassed 200 million units, reflecting increasing mass-market resonance of the Redmi brand and the high quality of Redmi smartphones. On May 26, 2021, we unveiled the Redmi Note 10 series in mainland China, where it enjoyed an enthusiastic reception.

Outstanding performance driven by core “Smartphone × AIoT” strategy enhancing connectivity across smart devices

In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB 20.7 billion.

In the second quarter of 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), our TV shipments ranked No. 1 in mainland China for the 10thconsecutive quarter, and remained among the top 5 globally.

The Group’s IoT and lifestyle product segment also maintained its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smart watches maintained their widespread popularity in the overseas market.

As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the Group’s AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%. The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%. In June 2021, the MAU of our AI Assistant (“小愛同學”) exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.

Revenue from internet services reached record high, user base in key overseas markets continued to expand

Xiaomi’s internet services segment maintained its growth momentum. In the second quarter of 2021, revenue from internet services amounted to RMB 7.0 billion, reaching a record high and representing an increase of 19.1% year-over-year.

The Group’s global internet user base continued to expand rapidly and reached an all-time high in the second quarter of 2021. In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021. In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year. Advertising revenue reached another quarterly record high of RMB 4.5 billion, representing an increase of 46.2% year-over-year.

In the second quarter of 2021, overseas internet services revenue amounted to RMB 1.1 billion, representing an increase of 96.8% year-over-year. In this quarter, overseas internet services revenue accounted for 15.6% of the total revenue from internet services revenue. Overseas internet services revenue and its contribution to the total internet services revenue both reached new highs. The rapid growth was mainly attributable to its continuous efforts to expand user base in key overseas markets, underlined by MIUI MAU growth in Western Europe and Latin America by over 60% and 125% year-over-year, respectively.

Products and services well-recognized in multiple markets, smartphone market share ranked No. 1 in Europe for the first time

In the second quarter of 2021, Xiaomi maintained strong growth momentum in overseas markets, delivering record-breaking performance in major markets around the world. In the second quarter, revenue from overseas markets increased by 81.6% year-over-year to RMB 43.6 billion, reaching a record high and accounting for 49.7% of total revenue. According to Canalys, Xiaomi’s market share in the second quarter ranked among the top 5 in 65 markets globally and No. 1 in 22 markets, 10 of those it achieved No. 1 for the first time.

Xiaomi continued to improve its competitive advantages in key markets. According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021. In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No. 1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%. Xiaomi ranked No. 1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively. Also, the Group remained among the top 3 in Germany with a market share of 15.2%.

Our high-quality products also gained widespread popularity in emerging markets with smartphone shipments in those regions witnessing rapid growth. According to Canalys, in the second quarter of 2021, Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively. Furthermore, the Group delivered outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.

The Group also continued to leverage its online channels overseas. In the first half of 2021, it sold more than 10 million smartphones via online channels in overseas markets, excluding India, representing an increase of over 60% year-over-year.

Robust growth underpinned by relentless focus on technological innovation and talent development

Xiaomi remain steadfast in its pursuit of technology advancement which strengthens the backbone of its business. In the second quarter of 2021, Xiaomi recorded RMB 3.1 billion in research and development expenses representing a year-over-year increase of 56.5%.

In July 2021, the Group officially broke ground on Changping Smart Factory located at Changping district of Beijing. The facility will build upon its R&D and production capabilities with its Yizhuang Smart Factory. The Group aims to have the Changping Smart Factory support annual production capacity of up to 10 million premium smartphones. The Group believes that the smart factories will leverage its cutting-edge technologies and demonstrate transformative efficiency gains, further hastening the efficiency revolution in China’s manufacturing industry.

Since Xiaomi’s inception, it has always attached great importance to talent development, retention and motivation. In July 2021, the Group announced two separate award grants. Entering into Xiaomi’s next decade, Xiaomi intends to appoint and foster young executive managerial talent, rewarding them with entrepreneurial incentives to motivate them to forge ahead at Xiaomi with an entrepreneurial spirit.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi announces Redmi 10: Reinventing the entry-level smartphone experience at all fronts

Redmi 10 continues to raise segment standards, making advanced features and higher performance accessible.

Beijing, CHINA, August 18, 2021 – Xiaomi today launched Redmi 10. Following up with a full suite of major upgrades compared with its predecessor, Redmi 10 touts the series’ first 50MP hi-res camera, 90Hz 6.5” FHD+ AdaptiveSync display, a powerful chipset and a sleek design, making exceptional performance available to more and more people.

Redmi 10 comes packed with flagship-grade features for a smartphone of this caliber to deliver performance that exceeds expectations. The value of Redmi 10 offers speaks for itself. Its outstanding 50MP camera for high-res shots is a first of its kind in its category, making cutting-edge photography accessible to all. But it also boasts a 90Hz refresh rate and high-performance hardware, making Redmi 10 a top-of-the-line contender in its bracket.

Reinvent the entry-level smartphone experience with a killer camera and display

Redmi 10’s 50MP ultra-high resolution main camera captures amazing content with stellar details. Accompanied by a 8MP ultra-wide camera, 2MP macro camera, and a 2MP depth sensor, Redmi 10 gives you the freedom to capture moments in all situations. The device also packs a suite of stylish filters to add flair for your shots, as well as panorama selfies  ideal for large group shots that get you and all your friends in the picture.

Looking at its display, Redmi 10 comes with a large 6.5” screen with FHD+ resolution, while a 90Hz refresh rate for seamless scrolling and swiping is a treat for your eyes. Paired with AdaptiveSync technology, Redmi 10 automatically adjusts refresh rate to your content, keeping your battery alive longer as it’ll boost refresh rates for only those moments when you actually need it. In addition, Redmi 10 features Reading Mode 3.0 to relax your eyes as you flip through your favorite content.

Next-level experience showcased in a sleek and stylish design

Powered by a 2.0GHz octa-core MediaTek Helio G88 processor, Redmi 10 is designed from the ground up to perform. Utilizing a lightning-fast GPU, Redmi 10 takes your mobile performance to a whole new height with powerful hardware and next-level features. With a massive 5,000mAh battery, 18W fast charging, and an in-box 22.5W charger, Redmi 10 helps you sail through your tasks without worry. 

Redmi 10 has a sleek and stylish design that’s smooth to the touch and a joy to behold. It’s available in 3 beautiful colors; matte Carbon Gray and Pebble White with a classic, smooth fingerprint-proof finish, and a beautifully textured glossy Sea Blue. In addition, Redmi 10 comes with MIUI 12.5 out of the box, and offers an immersive audio experience with its dual speakers.

Redmi 10 comes in three variants – 4GB+64GB, 4GB+128GB and 6GB+128GB. All will be available for purchase via Xiaomi’s official sales channels from August 20th. Prices start at USD 179, USD 199 and USD 219 respectively.

  Redmi 10
Processor MediaTek Helio G88
Display 6.5″ FHD+ DotDisplay

 2400 x 1080 resolution

 90Hz refresh rate with AdaptiveSync display (45/60/90Hz) 

 Reading mode 3.0, Sunlight display

Rear Camera 50MP main camera 丨 8MP ultra-wide angle camera 丨 2MP macro camera丨 2MP depth sensor
Front Camera 8MP
Battery & Charging 5,000mAh battery丨 18W fast charging 丨 9W reverse wired charging | 22.5W in-box charger
Audio Dual speaker

3.5mm headphone jack

Unlock Side fingerprint sensor; AI Face Unlock
System MIUI 12.5 based on Android 11
Color* Carbon Gray, Pebble White, Sea Blue
Dimension & Weight 161.95 x 75.53 x 8.92mm

181g

Variant* 4GB + 64GB; 4GB+128GB; 6GB+128GB 

*Availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi advances to 338th on Fortune Global 500, becoming the fastest rising company at the Internet and Retail Category in 2021

Premium devices, internationalization and new retail operations drive growth; Xiaomi included in list for third year in a row

Beijing, CHINA, August 2, 2021 – Today, Xiaomi has been included on the Fortune Global 500 list for the third consecutive year, rising to 338th in 2021, representing a significant advance of 84 places compared its ranking of 422nd in 2020. Its 2021 ranking makes it the fastest growing company at the Internet and Retail Category on the Fortune Global 500 list of the year.

“Compared to our past achievements, I’m more focused on our potential growth. Xiaomi is still a very young yet ambitious company, full of motivation. I’d like to sincerely thank our Xiaomi Fans around the world as your unwavering support have helped made Xiaomi so lively and energetic. I think that this is not the limit for Xiaomi, and I am confident that people will see an even stronger, more powerful Xiaomi in the future, and we will achieve a much more outstanding record in the Fortune Global 500 list next year,” said Lei Jun, Founder, Chairman and CEO of Xiaomi.

According to Xiaomi’s earnings report, Xiaomi’s total revenue amounted to RMB 245.9 billion in 2020, making Xiaomi the 338th place on Fortune Global 500 List of 2021. In 2021, Xiaomi remains a strong momentum of rapid growth, showing explosive increase in terms of revenue and net profit, which has far exceeded the market expectations. In the first quarter of 2021, Xiaomi’s total revenue for the period amounted to RMB 76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB 6.1 billion, an increase of 163.8% year-over-year.

This growth is attributable to Xiaomi’s ever-expanding foothold in the high-end smartphone market, its rapid growth in international markets, and the development of the company’s new retail business.

Xiaomi’s focus on core technologies has been the driving force in creating an enhanced user experience and it has strengthened its position in high-end market segments through its Mi 10 and Mi 11 series. In Q1 of 2021, the global shipments of Xiaomi smartphones priced at RMB 3,000 or above in mainland China and priced at 300 Euros and above in international markets, exceed 4 million.

Xiaomi’s global expansion also propelled its overall growth. On July 16, Xiaomi announced that according to Canalys, the company took second place globally with a 17 percent share of smartphone shipments, surpassing Apple. In international markets, Xiaomi exceeded 300 percent year-on-year growth in the Latin America market, over 150 percent growth in Africa, and greater than 50 percent growth in Western Europe. Xiaomi smartphones have entered over 100 markets worldwide, ranking number one in smartphone market share across at least 12 markets and ranking second in Europe in terms of market share. It has ranked number one in India for 15 consecutive quarters.

Regarding new retail, Xiaomi’s physical stores have experienced fast expansion since 2020. The total number of Xiaomi Stores in mainland China surpassed 5,500 at the end of April, 2021, while there are more than 1,000 Xiaomi Stores in international markets. The physical retail network of Xiaomi is expanding rapidly across the globe.

Xiaomi has continued to invest in R&D and talent, creating a series of new reward structures for its R&D team and initiating the second phase of the Xiaomi Smart Factory project. “Over the next decade, Xiaomi will be a new driving force in the manufacturing industry.” said Lei Jun at the company’s 10th anniversary. Smart manufacturing is emerging to be one of the core competitive advantages of Xiaomi.

While leading the smartphone, AIoT, and smart manufacturing industry, Xiaomi has also proactively entered the smart electric vehicle market. In March 2021, Xiaomi officially announced that the company will set up a wholly-owned subsidiary led by CEO Lei Jun to operate the smart electric vehicle business, with total investments over the next 10 years estimated to be US$ 10 billion. The initial phase of investment will be RMB 10 billion. Smart electric vehicles will be a significant driver of new growth for Xiaomi.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Empowers Smart Living with New AIoT Product Offerings

Releasing five new pieces of tech spanning home entertainment, cooking, and daily commutes

Beijing, CHINA, July 26, 2021 – Xiaomi today unveiled a range of AIoT products that enhance smart experiences for every facet of users’ lives. The brand-new lineups of products include Mi Router AX9000, Mi 2K Gaming Monitor 27’’, Mi Electric Scooter 3, Redmi Buds 3 Pro, and Mi Smart Air Fryer 3.5L.

These products are innovative in their own right and offer smarter ways to encourage users to be active outdoors, or enhance their lifestyle indoors, whether they are on their way to work, at the desk or fixing up a quick meal in the kitchen. Through these innovative technologies, Xiaomi delivers a more convenient, efficient, and healthier lifestyle to every individual, making smart living for everyone possible.

 

Power Your Smart Life with Strong Connectivity  

Mi Router AX9000: Designed for the hyper-connected future home, and as a hub for users’ digital entertainment, the newly released Mi Router AX9000 is Xiaomi’s first Tri-Band WI-FI 6 router1 equipped with a Qualcomm® Hexa-core processor. With one 4GHZ and two 5GHZ bands, this flagship product is capable of providing un-interrupted gaming experiences even when it is powering multiple connected smart devices simultaneously.

Reaching speeds of up to 8,354Mbps2, Mi Router AX9000 checks off all the boxes a modern-day gamer or smart homeowner needs in a high-end router, enabling high-bandwidth gaming or downloads, while enabling them to simultaneously livestream in 4K without stuttering. Built into the Mi Router AX9000 is a dedicated AIoT antenna that allowsusers to simply connect and manage their network of smart devices in just a few taps.

 Mi 2K Gaming Monitor 27″: We didn’t stop there and doubled down in a big way that gamers will love. Xiaomi’s all-new Mi 2K Gaming Monitor 27’’, presents every detail sharply on a 2560 x 1440 QHD screen and with a silky smooth 165Hz high refresh rate that’ll be sure to immerse gamers or even offer an edge in-game. Mi 2K Gaming Monitor 27’’ also supports VESA Display™ 400 and 95% of the DCI-P3 color range, making for a bright and vibrant display that can project stunning gaming graphics and even professional visual content.

 

Embrace a Smarter, Healthier Style of Cooking

Mi Smart Air Fryer 3.5L: A smart lifestyle starts within the kitchen, Mi Smart Air Fryer 3.5L caters to those of us that live busy lives but won’t compromise on our commitment to a healthier lifestyle, by making cooking at home simple and healthy – all without adding oil.

Compatible with the Mi Home app, the fryer can easily be controlled remotely and can be set to anywhere between 40°C and 200°C for a perfectly cooked meal. The app also offers more than 100 different Mi Smart Air Fryer 3.5L recipe ideas for quick meal inspirations every day3.

With Mi Smart Air Fryer 3.5L, users can even schedule a cooked meal up to 24 hours in advance. This opens the doors to endless cooking possibilities, be it yogurt fermentation, pet food dehydration. If your hands are tied, voice commands powered by Google Assistant can start, pause, or check the remaining cooking time4. The clear OLED display also lets you glance at the time and temperature.

 

Elevate Your On-the-Go Style

Mi Electric Scooter 3: Xiaomi’s solutions enhance both the lives we live indoors, but also beyond the walls of our homes as well. In fact, Xiaomi has led first and last-mile mobility with more than 4,000,000 Xiaomi Mi Electric Scooters shipped globally5.

The newly released Mi Electric Scooter 3 is another stylish urban companion for commuters to get around town with further improved user experience and safety features. It comes with two colors to choose from including Onyx Blackand Gravity Grey. It also features a highly practical lightweight body as well as an upgraded 3-step folding design, making it comfortable to carry or simply fold it up and store it away in the back of a car or on a bus or train.

Clocking in at up to 25km/h on a 600W maximum power motor, Mi Electric Scooter 3 easily glides over slopes or bumps throughout your short trips around the city. But it also comes with new safety features. This includes an E-ABS regenerative anti-lock braking system and a new rear dual-pad disc brake.

Redmi Buds 3 Pro: Along with the scooter, Redmi Buds 3 Pro is also a perfect companion to keep you entertained or plugged in on the road. The product features an immersive sound experience with hybrid ANC and transparency

modes6. It also supports Bluetooth 5.2 for stable dual-device connectivity, meaning users can effortlessly switch from watching a video on their laptop to picking up a call on their smartphone, all without having to re-pair the devices.

When users are on-the-go, Redmi Buds 3 Pro offers up to 6 hours of use from the earbuds alone, or gets up to 28 hours of total playback time when charged inside of the case. In only a 10 minutes charge within the case, users have enough power for up to 3 hours of music playback7. Redmi Buds 3 Pro also supports wireless charging, letting users live that cable-free life.

 

Pricing

Mi Router AX9000 recommended retail price starts from 299€

Mi 2K Gaming Monitor 27” recommended retail price starts from 499€

Redmi Buds 3 Pro recommended retail price starts from 69.9€

Mi Electric Scooter 3 recommended retail price starts from 449€

Mi Smart Air Fryer 3.5L recommended retail price starts from 99€

Product available channels and timeline, please refer to you mi.com page in your region.

 

Detailed product specs and product images, please download from here: Press Toolkit

 

1To enable Wi-Fi 6 (802.11ax) and features including OFDMA, MU-MIMO, and 4K QAM/1024QAM require end devices also support the corresponding features. Actual wireless rate may vary between actual network conditions.

2Maximum wireless transmission rates are the physical rates derived from IEEE Standard 802.11 specifications.

3More recipes to be available via OTA.

4Google Assistant and Amazon Alexa availability may vary between markets. Update firmware to the latest version for voice control features. Google Assistant is trademark of Google LLC.

5As of Jun 2021, Xiaomi internal data.

6Certain ANC and transparency mode settings available only on selected Xiaomi/Redmi smartphones.

7Data acquired from internal labs, actual battery life may vary based on actual usage.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/