Redmi 10X Series Debuts in Mainland China

First smartphone to adopt MediaTek Dimensity 820 SoC and support dual 5G standby

Beijing, CHINA, May 26, 2020 – Today, global technology leader Xiaomi officially announced the Redmi 10X for Mainland China – the first phone in the new Redmi X series. Standing at the forefront of the industry, Redmi 10X is the first smartphone to ship with the MediaTek Dimensity 820 SoC while also supporting dual 5G standby, achieving top-of-the-line performance with an AnTuTu score of over 410,000. The series also offers a Samsung AMOLED display and 30x digital zoom camera.

Leading performance with MediaTek Dimensity 820

Powered by a MediaTek Dimensity 820 processor, Redmi 10X series is currently the highest performing mid-to-high-end smartphone on the market. Thanks to its flagship-level four-core architecture (4X ARM Cortex-A76 cores and 4X ARM Cortex A55 cores), MediaTek 820 provides a blazing clock speed of up to 2.6Hz, enabling Redmi 10X to achieve an AnTuTu score of over 410,000, ranking first in its price range.

To ensure stable and uninterrupted performance during prolonged gaming sessions, Redmi 10X series is kept cool with a liquid cooling system that surrounds a suspended heat pipe, and multi-layered graphite to disperse the heat.

Non-stop connectivity with world’s first dual 5G standby

Redmi 10X series adopts an integrated 5G solution which supports dual-mode SA+NSA to cover mainstream Mainland China 5G frequency bands. When connected to two 5G networks simultaneously, the device can intelligently switch between the two networks to ensure optimal 5G connectivity at all times.

To continually provide peak performance with the best power consumption rate, Redmi 10X also leverages the MediaTek 5G UltraSave energy management function and smart switching technology to intelligently select optimal and sustained signal quality at lowest power.

Redmi 10X series also has targeted optimization capabilities for different usage scenarios such as elevators, basements, and high-speed transport. It is able to monitor network signals throughout popular transit routes to constantly optimize network parameters and pathways, greatly reducing the rate at which calls drop or data connectivity is lost, ensuring a stable and fast 5G connection across all locations.

 Celebrate creativity with unparalleled camera capability

Users can get creative with light photography thanks to Redmi 10X series’ outstanding camera capabilities that can capture intricate and experimental scenarios such as crowds, night scenery, running water, light painting, and starry skies. With this dynamic camera, users don’t need to fiddle with complex parameter setups in order to take playful images of light.

Redmi 10X series also boasts the industry’s first handheld low-light timelapse camera. Thanks to the low-light registration algorithm, interest point screening and 10ms nightscape alignment, users can take stunning night time photos and videos without the need of a tripod, providing a much simpler way of upgrading photography skills and video quality.

Redmi 10X series is fitted with a 48MP ultra-high resolution main camera. Redmi 10X Pro sports a 30x digital zoom with optical image stabilization (OIS), which significantly increases the stability while taking pictures.

Flagship-level features that revamps your mobile experience

Redmi 10X series sports a 6.57’’ Samsung AMOLED display that boasts 2400×1080 resolution for bright and clear image. The display supports HDR10+ and adjusts brightness and contrast in real time based on the content being played, ensuring optimal image details. With DC dimming, it minimizes stroboscopic effects in low lighting and ensures a comfortable viewing experience in the dark.

Redmi 10X series features an in-screen fingerprint sensor and customizable Always-on Display. The new Dark Mode 2.0 allows non-compatible third party apps to obtain dark mode coverage in all scenarios which ensures comfortable viewing at night, and saves 50% more power compared to LCD Dark Mode.

Redmi 10X series puts an end to the hassle of daily charging. Equipped with a 4,520mAh (typ) large capacity battery, it offers the hardware required for long lasting battery life. Redmi 10X Pro also supports 33W PD fast charge to quickly regain a sufficiently charged battery level.

Designed with a full 3D curved screen glass body, Redmi 10X series comes in four colors: Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold. The Lunar Gold variant adopts the AG craft commonly seen in flagship phones, which is designed with a matte finish that exudes quality and is resistant to finger smudges. Both sides of the device are built with the highly durable Corning® Gorilla® Glass 5, giving it smash and drop-proof qualities. Redmi 10X series sports IP53-level for dust and splash protection, offering resistance to light rain and other unexpected mishaps of daily life.

Other notable features include: Xiaomi’s latest MIUI 12 software1,multifunctional NFC for swift payments and door access, linear motor for haptic feedback, 1217 ultra-linear speaker for loud playback, IR blaster for quick remote control, and an in-screen fingerprint sensor for quick unlock experience – a powerful configuration rarely seen in other products in a similar price range.

Redmi 10X series comes in two editions, Redmi 10X and Redmi 10X Pro. The core hardware configuration of the two devices maintains a high degree of quality and consistency.

Redmi 10X comes in four variants: 6+64GB, 6+128GB, 8+128GB, and 8+256GB, priced at RMB 1,599, RMB 1,799, RMB 2,099, and RMB 2,399 respectively.

Redmi 10X Pro comes in two variations: 8+128GB and 8+256G, priced at RMB 2,299 and RMB 2,599 respectively. The two devices are currently available for purchase through all official Xiaomi channels.

Xiaomi also revealed the Redmi 10X 4G edition. Sporting a MediaTek Helio G85 processor, Redmi 10X 4G has a 6.53’’ full screen display with a tiny in-display camera and a 48MP rear quad camera, a large 5,020mAh (typ) battery and an ultra-large 128GB storage capacity. It comes in three colors: Skyline Blue, Forest Green and Frost White. Priced at RMB 999 for 4+128GB, it is currently available for purchase through all official Xiaomi Mainland China sales channels.

Quick Specs:

Redmi 10X Pro Redmi 10X (5G) Redmi 10X (4G)
Display 6.57’’ Samsung AMOLED Dot Drop Display

2400 x 1800 FHD+

4300,000:1 (typ) contrast ratio

800nit max. brightness

DC dimming

HDR10/10+

6.53” LCD DotDisplay

2340 x 1080 FHD+

1500:1 contrast ratio

450nit max. brightness

TÜV Rheinland Low Blue Light Certification

Corning® Gorilla® Glass 5

Body IP53-level splash-proof

3D curved design, Corning® Gorilla® Glass 5 both front and back

IP53-level splash-proof
Dimension 164.16 x 75.75 x 8.99mm 162.3 x 77.2 x 8.9mm
Weight 208g 205g 199g
Network Support Dual Mode SA+NSA

Dual 5G standby: n1/n3/n41/n78/n79

Supports 1T4R

TÜV Rheinland High Network Connection Performance(Gaming)

Dual SIM + microSD

Dual 4G standby

Processor MediaTek Dimensity 820, up to 2.6GHz clock speed

7nm process technology

CPU: A76+A55

GPU: Mali-G57 MC5

MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55

GPU: ARM G52 MC2

Storage LPDDR4X + UFS2.1(Write Turbo + HPB) LPDDR4X + eMMC 5.1

Supports up to 512GB Micro-SD expansion

Heat Dissipation Suspended heat pipe + 5-layered graphite N/A
Rear Camera 48MP main camera, 1.6μm (4-in-1)

8MP ultra wide-angle camera, 119° FOV

8MP telephoto camera, 30x digital zoom, OIS

5MP macro camera, AF

48MP main camera

8MP ultra wide-angle camera, 119° FOV

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

Front Camera 20MP AI Beautify 16MP AI Beautify 13MP, 1.12μm, f/2.25
Connectivity Multifunctional NFC

IR blaster

Bluetooth 5.0

IR Blaster

Bluetooth 5.0

Bluetooth 5.0

Supports FM radio playback

Security Optical in-screen fingerprint sensor Rear fingerprint sensor
Charging 4520mAh (typ)

33W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

4520mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

5020mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

Audio 1217 ultra-linear speaker

3.5mm headphone jack

1216 linear speaker

3.5mm headphone jack

Motor Linear motor Vibration motor
System MIUI 11 based on Android 101
Variant 8GB + 128GB
8GB + 256GB
6GB + 64GB, 6GB + 128GB
8GB + 128GB, 8GB + 256GB
4GB + 128GB

6GB + 128GB

Color Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold Skyline Blue, Forest Green, Frost White

 

Redmi Smart TV X Series

Following the huge success of Redmi Smart TV Max 98’’, Xiaomi also announced today three new variants under the Redmi X Series: Redmi Smart TV X50, Redmi Smart TV X55 and Redmi Smart TV X65.

Featuring a 97% screen-to-body ratio and an ultra-slim metal bezel, the Redmi Smart TV X series offers a stunning full screen display that supports 4K high-resolution playback and up to 85% NTSC spectrum. It also comes with a range of premium features that include 60Hz MEMC technology, 8 units punchy base audio system, Dolby Audio enhancement technology and DTS-HD support. Combined, Redmi Smart TV X series will guarantee you a truly immersive gaming and movie session. All variants support remote control using XiaoAi AI Assistant and are capable of connecting to other AIoT devices.

Starting from June 10th, Redmi Smart TV X65 and Redmi Smart TV X55 will be available for purchase via Xiaomi official channels in mainland China, priced at RMB 3,299 and RMB 2,299 respectively. Redmi Smart TV X50 will also be available soon.

RedmiBook 16 Ryzen™ Edition

Xiaomi also unveiled a brand new laptop under the Redmi brand – RedmiBook 16 Ryzen Edition. Featuring a 16.1’’ full screen display with 3.26mm ultra-slim bezels, the screen achieves 100% sRGB for color accuracy. RedmiBook 16 Ryzen Edition is among the first batch to sport the all-new 7nm AMD Ryzen 4000 series. Its CPU performance increases by 34.5%, while the battery efficiency increases by 60% compared to the 7nm Zen2. The device offers a long-lasting battery life of up to 12 hours with superb charging speed that charges up to 50% in just 38 minutes via USB type-C2. It also comes with a compact foldable 65W charging adapter for convenience.

Aside from RedmiBook 16 Ryzen Edition, two other models were introduced at the launch – RedmiBook 14 II Ryzen Edition and RedmiBook 13 Ryzen Edition.  All the RedmiBooks come with 16GB LPDDR5 RAM and 512GB SSD ROM variant, and will be available at RMB 3,999 via Xiaomi’s Mainland China official sales channels.

For product images, please refer to Redmi 10X, Redmi 10X Pro, Redmi 10X 4G.

1 MIUI 12 updates will gradually rollout via OTA starting from late June 2020.

2 Data tested by Xiaomi internal lab, actual usage may vary depending on different conditions.

[News] Xiaomi’s revenue up 13.6% YoY in Q1 2020

Xiaomi’s Revenue Up 13.6% YoY in Q1 2020
Top and Bottom-line Grow Despite Headwinds, Both Beat Market Consensus
Major Products Sales Experience Solid Recoveries and Return to Pre-pandemic Level

Hong Kong, 20 May 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months ended March 31, 2020.

In the first quarter of 2020, Xiaomi achieved solid growth across all business segments. Its total revenue amounted to RMB49.7 billion, representing an increase of 13.6% year-on-year (“YoY”). Adjusted net profit was RMB2.3 billion, increasing by 10.6% YoY.

According to Canalys, a market research firm, Xiaomi successfully navigated the market downturn and were able to achieve the highest YoY growth in shipments among the top five smartphone companies worldwide. Meanwhile, Xiaomi’s smartphone 5G penetration rate in China was 25.9%, surpassing the industry average, reflecting its leading position in the 5G smartphone market, and the effective execution of the “5G + AIoT” dual-engine strategy.

Q1 2020 Financial Highlights:
• Total revenue was approximately RMB49.7billion, up 13.6% YoY, beating market consensus
• Gross profit was approximately RMB7.56 billion, up 44.9% YoY
• Non-IFRS adjusted net profit was RMB2.3 billion, up 10.6% YoY, beating market consensus
• R&D expenses was RMB1.9billion, up 13.4% YoY

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Although the industry is facing severe challenges, the Group still experienced growth in all segments despite the market downturn, which fully reflects the flexibility, resilience and competitiveness of Xiaomi’s business model. In the first quarter of 2020, we successfully issued the first U.S. dollar bond, which was 7.5 times oversubscribed; we also featured on the ‘Forbes’ Global 2000 list’ again this year, which highlights the international capital market’s recognition of Xiaomi. We believe a crisis is the ultimate litmus test for a company’s value, business model and growth potential. As the impact of the pandemic starts to ease, we will continue to focus on the ‘5G + AIoT’ strategy and strengthen our scale of investment, in order to let everyone in the world enjoy a better life through innovative technology.”

Q1 2020 Performance Review

Dual-Brand Strategy Yields Excellent Results
Occupy the Leading Position in 5G Market

In the first quarter of 2020, Xiaomi’s revenue in the smartphones segment reached RMB30.3 billion, an increase of 12.3% YoY; its shipment of smartphones reached 29.2 million units in the same period, an increase of 4.7% YoY. According to Canalys, in the first quarter of 2020, Xiaomi ranked 4th globally in terms of smartphone shipments, and its market share rose to 11.1%, making Xiaomi one of only two of the top five smartphone companies worldwide to maintain YoY growth in shipments.

Xiaomi continued to execute its dual-brand strategy, which delivered excellent results, in the first quarter of 2020. Shipments of Mi 10 and Mi 10 Pro exceeded 1 million units two months after their launch in February 2020. The Redmi brand continued to introduce highly competitive products at different price points. Redmi launched its flagship K series Redmi K30 Pro and Redmi K30 Pro Zoom Edition. On the back of the highly popular Redmi Note 8 series, the second best-selling smartphone model globally in the first quarter of 2020 according to Canalys, Xiaomi launched Redmi Note 9S and Redmi Note 9 Pro in overseas markets.

Boosted by the premium smartphone models, the average selling price (“ASP”) of Xiaomi’s smartphones increased by 7.2% YoY in the first quarter of 2020, and the ASP of its smartphones in mainland China and overseas markets increased by 18.7% and 13.7% respectively.

IoT Business Grows Continuously
Driven by Solid Business Foundation

In the first quarter of 2020, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB13.0 billion. Due to Xiaomi’s diversified IoT product offerings and solid business foundation, the Group achieved a YoY increase of 7.8% in revenue despite the pandemic.

As the world’s leading consumer IoT platform, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform grew to 252 million units as of March 31, 2020, an increase of 42.6% YoY. Moreover, the number of users who have five or more devices connected to the Company’s IoT platform (excluding smartphones and laptops) reached 4.6 million, an increase of 67.9% YoY. In March 2020, AI assistant“小愛同學” had 70.5 million monthly active users (“MAU”), an increase of 54.9% YoY; Mi Home app had 40.0 million MAU, an increase of 53.3% YoY.

In the first quarter of 2020, despite the overall decline in TV shipments globally due to the pandemic, Xiaomi’s global shipments of smart TVs still increased by 3% YoY to 2.7 million units, and its smart TV business continued to maintain its leading position in both mainland China and overseas markets. According to research firm All View Cloud (“AVC”), in the first quarter of 2020, Xiaomi’s TV shipments in mainland China ranked 1st for the fifth consecutive quarter and its global TV shipments ranked among the top five.

In February 2020, Xiaomi introduced the AX3600, a WiFi 6 enabled AIoT router, making Xiaomi the first brand in China to support WiFi 6 technology from terminals to routers. The sales of its routers increased by 124% YoY in the first quarter of 2020, and according to AVC, Xiaomi ranked 2nd in China in terms of online router shipments. Also, sales of its Mi True Wireless Earphones, Mi Band, Mi Electric Scooter and Mi Robot Vacuum increased by 619.6%, 56.0%, 40.7% and 40.0% YoY respectively.

According to Canalys, Xiaomi ranked 1st in terms of electric scooter and wearable bands shipments and 3rd in terms of True Wireless Stereo (“TWS”) shipments globally in 2019. According to iResearch, Xiaomi also ranked 1st in terms of electric scooter shipments globally in 2019.

Overseas Business Grows Despite Headwinds
Half of Total Revenue from Overseas Markets

Xiaomi’s overseas revenue increased by 47.8% YoY to RMB24.8 billion in the first quarter of 2020, accounting for 50.0% of its total revenue. Overseas revenue contributed to half of its total revenue for the first time.

In the first quarter of 2020, Xiaomi’s smartphone captured a market share of approximately 31.2% of shipments in India, and ranked 1st for the 11th consecutive quarter, according to IDC. Xiaomi leveraged its leading position in India, which also accelerated its growth in adjacent markets. According to IDC, Xiaomi ranked 1st in smartphone shipments in Nepal in the first quarter of 2020 with a market share of 30.9%, the equivalent of the market share of the 2nd and the 3rd ranked smartphone companies combined.

Besides, Xiaomi experienced remarkable growth in major overseas markets. According to Canalys, in the first quarter of 2020, its smartphone shipments grew by 58.3% YoY in the European market, accounting for 14.3% market share and ranking among the top four. Xiaomi also ranked among the top four in Italy, France and Germany. According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased by 79.3% YoY. In Spain, it became the No. 1 smartphone company by shipments with a 28.0% market share. In Latin America, its market share ranked 5th following a 236.1% YoY increase in smartphone shipments, against a decline for the overall market. In addition, its smartphone shipments in the Middle East and Africa grew by 55.2% and 284.9% respectively.

Internet Services Revenue Grows Steadily

Xiaomi’s internet services revenue amounted to RMB5.9 billion in the first quarter of 2020, representing an increase of 38.6% YoY. User activity and time spent on its devices increased in the first quarter of 2020. In March 2020, the MAU of MIUI increased by 26.7% YoY to 330.7 million, while the mainland China MAU of MIUI reached 111.5 million.

By using diversified monetization methods, including search, pre-installation and news feeds, its expanded advertiser base across a variety of industries, and the optimization of its recommendation algorithms, advertising revenue reached RMB2.7 billion, an increase of 16.6% YoY. Besides, due to the fast-growing online gaming market in mainland China and higher online gaming average revenue per user from its premium smartphone users, its online gaming revenue increased by 80.5% YoY to RMB1.5 billion in the first quarter of 2020. Its internet services revenue outside of advertising and gaming from mainland China smartphones, including those generated from the Youpin e-commerce platform, fintech business, TV internet services and overseas internet services, increased by 71.5% YoY in the first quarter of 2020.

Video streaming and other subscription services provided on Xiaomi’s TVs became a major entertainment choice for many consumers amid the pandemic. As users grew accustomed to paid subscription services on Xiaomi’s platforms, its subscription revenue grew rapidly. In March 2020, MAU of its smart TVs and Mi Box reached 30.4 million, representing an increase of 46.8% YoY. As of March 31, 2020, the number of paying subscribers increased by 53.7% YoY to 4.3 million.

Impact of Covid-19 outbreak

Xiaomi spared no efforts to combat the coronavirus. Xiaomi was among the first internet companies to fight the pandemic in Hubei province, donating and delivering critical medical supplies to more than 30 hospitals in the province. Besides combatting the pandemic in China, Xiaomi actively fought to help address the global emergency and made large donations of medical supplies, including masks, protective suits and ventilators, to more than 30 countries around the world.

In mainland China, as the impact of the pandemic began to ease, the sales of Xiaomi’s major products experienced solid recoveries. The Group proactively worked with its supply chain partners to help them ramp up production capacities. Its production in mainland China has mostly resumed, and smartphone demand has rebounded quickly. Since April, its mainland China smartphone shipments have gradually returned to the pre-pandemic level, and its smart TV shipments have also largely recovered.

In overseas markets, Xiaomi’s extensive global reach allowed the Group to quickly strategize and deploy resources across different markets in response to the pandemic. As lockdown measures in various markets are gradually lifted, sales are starting to recover. As of the third week of May, the weekly number of smartphone activations in the European market had returned to over 90% of the average weekly level in January 2020.

– End –

 

 About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

MIUI 12, a lifelike operating system that is yours alone

MIUI 12 introduces a host of enhanced privacy features along with a “lifelike” system design that exceeds your imagination.

Beijing, China, May 19, 2020 – Xiaomi today unveiled its latest release of Android-based OS: MIUI 12, delivering on the top-notch experience MIUI users have come to expect.  The much-awaited MIUI 12 launches with a slew of bottom-up optimizations and ushers in a five-star OS experience to impress new and existing users globally. As privacy protection is at the core of the development of MIUI, MIUI 12 introduces a host of enhanced privacy features that continuously reinforce this focus. With a brand-new UI design and innovative system animations, MIUI users are bound to enjoy a “lifelike” system experience as a highlight amongst several new features.

Reinforced privacy protection makes the user informed and empowered

MIUI 12 grants the user stronger control over permissions which takes privacy protection to the next level. When individual apps ask for permissions, a wider range of options (such as “While using the app” and “Notify”) is offered. Building on Android’s rigorous permission control over location, MIUI 12 takes things a step further to manage apps that request sensitive permissions. In addition to location, permissions to access camera, microphone, contacts, call history, calendar and storage are only allowed under “While using the app” mode. MIUI 12 also protects the user’s privacy when sharing photos: location information and metadata can be removed before the items are sent.

Design and animations inspired by nature

MIUI 12 brings the OS experience to life with a bottom-up revamped UI design and nuanced system animations. System-wide, core scene animations are fully refreshed with system-level technical innovations. With Mi Render Engine, MIUI 12 creates an ultra-smooth UI experience. Powered by Mi Physics Engine, the elegant motion of icons simulates a 3D curve that resembles real-life motion trajectory. From the elegant opening and closing of apps to the smooth switching between apps, every detail mirrors a refreshing design methodology inspired by nature. With nuanced system animations, MIUI 12 introduces a lifelike OS experience where every detail becomes tangibly real. 

Adopting realistic visualizations across the system allows us to make each screen more informative and comprehensible. Data is perceived more intuitively when it’s presented in graphics. Visualizations save time and make the interaction with the mobile device more intuitive and efficient. Visualized elements also acknowledge the user’s presence by reflecting motion in animations, which makes every glance at the screen unique and personal.

The newly introduced “Super Wallpaper” takes cosmic aesthetics to a new level with stunning reconstructions of iconic planetary landforms based on NASA’s official imagery. Super wallpapers combine Always-on display, Home screen, and Lock screen into an exciting space mission, revealing new parts of distant planets as the user makes their way through the system. With Super Wallpaper, MIUI 12 becomes a window into the transient splendor of the universe.

New features and improvements

  • Multitasking

MIUI 12 introduces state-of-the-art multitasking solutions in the form of global floating windows. When the user navigates the system using full screen gestures, floating windows can facilitate multitasking and save the trouble of constantly switching between apps. Floating windows can be easily moved, closed, and resized by simple gestures applied to the action bar. For example, when a text message comes while a video is playing, the user can reply in the floating window without pausing playback. Floating windows make multitasking on mobile devices seamless, convenient and disturbance-free.

  • Casting

MIUI 12 enhanced the previously introduced screen casting functionality, turning it into a must-have tool for any presenter. Now, the user can start casting documents, apps, videos, and games with a single tap. Multitasking is also supported here: the windows that are being cast can be minimized at any time. The option to cast items with the screen off decreases power consumption and hiding private items doesn’t allow floating notifications and incoming calls to appear on external monitors.

  • Ultra Battery Saver

MIUI 12 supports an Ultra battery saver mode. With this feature on, the most power-consuming features will be restricted to extend the phone’s standby time and reduce power consumption when the phone’s battery is running low. Calls, messages, and network connectivity won’t be affected and will remain fully usable. 

  •  Dark Mode

MIUI 12 comes with a beautiful new look with enhanced Dark Mode. With a darker color palette for system backgrounds, system apps, and third-party apps alike, Dark Mode provides an outstanding viewing experience in low-light environments. When Dark Mode is on, the user can also choose to adjust contrast automatically to match the ambient light when screen brightness is reduced. Dark Mode also lowers power consumption and helps to ease eye strain. 

  • App Drawer

Xiaomi’s Poco Launcher has proven to be well-received by global users. Its signature feature – the App drawer – now comes to MIUI 12. If the user turns it on, all apps will go there, which will make the Home screen cleaner and neater. The user can also group apps automatically according to the user’s preferences to find the needed app in just a few swipes.

Rollout plans

  • First rollout: starting from June, 2020

Mi 9/ Mi 9T/ Mi 9T Pro/ Redmi K20/ Redmi K20 Pro

  • The rest will be rolled out model by model

Redmi Note 7/ Redmi Note 7 Pro/ Redmi Note 8 Pro/ Redmi Note 9/POCOPHONE F1/ POCO F1/ Mi 10 Pro/ Mi 10/ POCO F2 Pro/ POCO X2/ Mi 10 Lite/ Mi Note 10/ Mi 8/ Mi 8 Pro/ Mi MIX 3/ Mi MIX 2S/ Mi 9 SE/ Mi 9 Lite/Redmi Note 7S /Mi Note 3/ Mi MIX 2/ Mi MAX 3/ Mi 8 Lite/ Redmi Y2/ Redmi S2/ Redmi Note 5/ Redmi Note 5 Pro / Redmi 6A/ Redmi 6/ Redmi 6 Pro/ Redmi Note 6 Pro/ Redmi Y3/ Redmi 7/ Redmi 7A/ Redmi Note 8/ Redmi Note 8T/ Redmi 8/ Redmi 8A/ Redmi 8A Dual/ Redmi Note 9s/ Redmi Note 9 Pro/ Redmi Note 9 Pro Max/ Mi Note 10 Lite

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

POCO F2 Pro: The Ultimate Flagship Killer

Beloved smartphone brand returns with best-in-class performance experience

Beijing, CHINA, May 12, 2020 — POCO, the beloved smartphone product brand today launched its latest device: POCO F2 Pro. Tailored to tech enthusiasts, the device prioritizes performance over frills – without the traditional flagship price tag. 

With the Snapdragon™ 865 Mobile Platform under the hood, POCO F2 Pro offers sustained peak performance, extremely fast processing speeds, and a true full-screen viewing experience that’ll have techies waving goodbye to their current daily driver. 

Powerfully cool with Qualcomm® Snapdragon™ 865 and LiquidCool Technology 2.0

POCO F2 Pro takes the mobile experience to the next level with Qualcomm® Snapdragon™ 865: the most powerful 5G processor on the market. Paired with a Kryo™ 585 octa-core chip processor and Adreno™ 650 GPU, both offer 25% improved performance over their predecessor, delivering the ultimate performance with constantly connected users in mind. The powerful SoC is complimented with ultra high-speed LPDDR51 RAM and the latest UFS 3.1 storage, which enable POCO F2 Pro to offer top-notch read-and-write capabilities for insanely smooth operations.

With LiquidCool Technology 2.0, POCO F2 Pro sports the largest vapor chamber available on the market, along with multiple stacks of graphite and graphene. This solution keeps the device cool, especially the SoC and the surface of the phone, and sustains peak performance even under heavy activity loads. Optimized for power users and TÜV Rheinland High Gaming Performance certified, POCO F2 Pro delivers an improved gaming experience with enhanced HDR display and realistic haptic feedback with a z-axis linear motor. It also offers an immersive audio experience with Hi-Res Audio certification.

Sophistication meets vibrancy with a sleek design and 6.67” AMOLED ultimate Full Screen Display 

Checking all the boxes for a true-blue flagship killer, POCO F2 Pro touts a variety of favorite features, including an optical in-screen fingerprint sensor and Corning®️ Gorilla®️ Glass 5 on the front and back for sturdy protection. The device is offered in radiant colors and styles to suit every personality, including grey, purple, blue, and white – sporting an anti-glare matte finish in the purple and grey variants. 

With a contrast ratio of 5000000:1 and a brightness of 500 nits (typ) / 800 nits (HBM), the device brings display quality to the forefront. No matter the time of day, users can count on a comfortable viewing experience through POCO F2 Pro’s bright 6.67” AMOLED ultimate Full Screen Display, featuring a 360° triple ambient light sensor to deliver accurate ambient light detection and smooth brightness adjustment. 

Taking display quality even further, the device boasts the latest TÜV Rheinland Full Care Display Certification, HDR10+, DC dimming, and Sunlight Mode 2.0. Through its advanced customizable color scheme settings, users can incorporate their own unique flair to the device’s display for a personalized experience. 

Photography reigns supreme with 64MP quad rear camera and 20MP pop-up camera 

Touting an impressive 64MP rear quad camera set up, POCO F2 Pro’s Sony IMX686 sensor captures clear, detailed images, while its 13MP 123° ultra wide-angle lens lets users take effortlessly gorgeous landscapes and large group photos. A 5MP macro and 2MP depth sensor round out the rear camera for detailed close-ups with unparalleled bokeh, allowing for beautiful images every time.

With ultra-high definition video recording at 8K (24fps) and 4K (60fps), POCO F2 Pro turns any user into a cinematographer. The Pro mode for both photo and video offers more control over focus and exposure, so users can capture higher quality images without the use of a DSLR or other professional cameras. 

On the front, POCO F2 Pro sports a massive 20MP pop-up camera with a multicolor notification light, helping minimize front screen bezels without compromising camera quality. The selfie camera also sports 120fps slow motion video recording capability to turn even basic videos into cinematic masterpieces. 

Accelerated performance shines with high-capacity 4,700mAh (typ) battery and swift 9.6Gbps connectivity speeds

Enabling a reliable extended user experience, POCO F2 Pro packs a mighty punch with its massive 4,700mAh battery, surpassing the average user’s power needs even during heavy usage. The device also sports a swift 30W fast charge, which can fuel the device to 64% in just 30 minutes and 100% in 63 minutes2. In addition to superb charging speed, POCO F2 Pro also comes with a 33W in-box charger which provides a convenient power-up experience for users constantly on the go. 

With the support of WiFi 6, POCO F2 Pro provides a hyper-fast connectivity experience with speeds of 9.6Gbps, nearly three times as fast as WiFi 5. Additionally, the device integrates a multi-link connection allowing for stable and peak network connections at all times across 2.4G Wi-Fi, 5G Wi-Fi, and mobile data. 

POCO F2 Pro Quick specs

 

POCO F2 Pro
Display

6.67” AMOLED ultimate Full Screen Display
2400×1080 FHD+
Contrast ratio: 5,000,000:1
Brightness: 500 nits (typ) / 800 nits (HBM)
360° triple ambient light sensor
TÜV Rheinland Full Care Display Certification
HDR10+
Advanced color scheme settings
Corning® Gorilla® Glass 5

Color

Neon Blue, Electric Purple, Cyber Grey, Phantom White
– Anti-glare matte finish in grey and purple devices

Dimensions

 163.3mm x 75.4mm x 8.9mm, 218g

Network Support

Dual SIM standby3
Wi-Fi 6, 5G MultiLink

Processor

Qualcomm® Snapdragon™ 865, 7nm process technology
Kryo™ 585 octa-core CPU
Adreno™ 650 GPU
5G supported

Storage

LPDDR5 + UFS 3.1 (8GB+256GB variant)
LPDDR4X + UFS 3.1 (6GB+128GB variant)

Cooling System

LiquidCool Technology 2.0 – 3,435mm2 Vapor Chamber + multi-layer graphite + graphene, up to 14°C CPU core temperature reduction

Rear Camera 

64MP + 13MP + 5MP + 2MP quad rear camera
64MP high-resolution main camera
– Sony IMX686, 1/1.7“ sensor size, ƒ/1.89, 1.6μm 4-in-1 Super Pixel, AF, 6P lens
13MP 123°ultra wide-angle camera
5MP telemacro camera, 1.12μm pixel size, f/2.2, AF
2MP depth sensor

Supports 8K@24fps/4K@60fps video recording, Pro mode, 4K 30fps time-lapse, ShootSteady video, Video bokeh, Night mode 2.0, Vlog mode, Cinematic mode

Front Camera

20MP pop-up front camera
Supports 120fps front slow motion
Multi-color notification light
Drop protection 

Connection

Multifunctional NFC, IR blaster

Security

In-screen fingerprint sensor

Battery & Charging

4,700mAh (typ) battery
30W wired fast charge (63 mins to 100%2)
In-box charger: 33W
USB Type-C

Audio

3.5mm headphone jack
Hi-Res Audio certification

Motor

Z-axis linear vibration motor

System

MIUI for POCO based on Android 10

Storage Variants

8GB+256GB
6GB+128GB

 

POCO F2 Pro will be available for purchase online starting today at an early bird price of EURO 499 for 6GB+128GB variant. The 8GB+256GB variant starts at EURO 599.4

1LPDDR5 only available on the 8GB+256GB variant. The 6GB+128GB comes with LPDDR4X.
2Lab results. Results may vary based on individual conditions.
3Availability varies between markets. Supports dual 4G standby, single 5G standby. Dual 5G not supported.
4Pricing and availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

 

 

The Legend Continues: Xiaomi Drops Redmi Note 9 Pro and Redmi Note 9

Also announcing Mi Note 10 Lite and Mi Smart Standing Fan 1C

Beijing, CHINA, April 30, 2020 – Today Xiaomi announced in a global online launch event three new smartphones, including Redmi Note 9 Pro, Redmi Note 9 and Mi Note 10 Lite. Together with the all-new Mi Smart Standing Fan 1C, Xiaomi provides you with a kaleidoscope of cool products for summer. 

Legend Continues: Redmi Note 9 Pro and Redmi Note 9

Redmi Note 9 Pro

Redmi Note series has been offering some of the most incredible mid-range smartphones on the market, with over 110 million1 Redmi Note units sold across the globe. Together with the recently launched Redmi Note 9S, the new Redmi Note smartphone lineup continues to flaunt cutting edge design and innovation without the flagship price point. 

Photography and videography reign supreme with 64MP quad camera

Featuring an impressive quad-camera setup in the rear, Redmi Note 9 Pro’s 64MP main lens captures crisp, ultra-high resolution images in all lighting conditions while its 8MP ultra wide -angle lens enables stunning large group images without compromise. A 5MP macro lens and 2MP depth sensor round out the rear camera, letting users take stunning close-up shots with fantastic bokeh. 

On the front, Redmi Note 9 Pro sports a 16MP in-display camera for high-quality selfies. Its new slow motion selfie mode captures hilarious slow-motion videos — perfect for social media.  

Redmi Note 9 also brings photography to the forefront with a 48MP main camera and 8MP ultra wide-angle lens. Its 2MP macro lens and 2MP depth sensor complete the quad-camera setup, capturing beautiful images from all angles. A 13MP camera is positioned in-display to allow for maximum front screen display size.

Redmi Note 9 Pro and Redmi Note 9’s cinematic portraits and video mode turns users into directors by capturing content with a 2.39:1 aspect ratio – the same format commonly used in films. Meanwhile, with six different kaleidoscope options, everyone can shoot quirky, eye-catching videos in an instant, while the all new document mode transforms your smartphone into a pocket-sized scanner.    

Redmi Note 9 Pro

Long-lasting battery, fast charge

Packing a large 5020mAh (typ) battery, Redmi Note 9 Pro holds enough power to last until the next day without compromising on slim design. Better yet, the device offers 30W fast charging which is Redmi Note Series’ fastest-ever charging speed, with an in-box 33W fast charger that can charge up to 57% in just 30 minutes2.

Redmi Note 9 includes a 5020mAh (typ) battery with 18W fast charging support, making it an ideal companion for on-the-go users.

Extraordinary performance with powerful SoCs

With the all-new Qualcomm® Snapdragon™ 720G processor and up to 2.3GHz, Redmi Note 9 Pro offers a blazing fast, flagship-level experience. Built with 8nm process technology, the device delivers powerful performance while maintaining power efficiency. 

Redmi Note 9 Pro also sports a z-axis linear vibration motor for a more balanced user experience. The z-axis linear vibration creates 120 vibration effects depending on the user’s action, including different vibrations for photos, screenshots, notifications, clock settings and more. 

Under the hood, Redmi Note 9 has a MediaTek Helio G85 processor making it the world’s first smartphone to feature the new chipset. It also consists of a 2x A75 2.0GHz, 6x A55 1.8GHz CPU and an ARM G52 MC2 with roughly 1000MHz and a Manhattan 3.0 GPU at around 25 fps, offering ultra-smooth day-to-day performance.

Flagship-level DotDisplay  

Redmi Note 9 Pro features a stylish, notch-free 6.67” DotDisplay. A side-mounted fingerprint sensor makes the device more conveniently accessible, while an all-new front camera module design ensures a premium and immersive user experience. Redmi Note 9, on the other hand, flaunts an all-new look with the immersive 6.53” DotDisplay protected by a Corning® Gorilla® Glass 5 on the front.

Both Redmi Note 9 Pro and Redmi Note 9 feature an array of other fan-favorite features, including multi-functional NFC3, a 3.5mm headphone jack, and an IR blaster. These devices also come with the TÜV Rheinland low blue light certification for long-lasting eye comfort, and splash-proof nano coating for accidental spills. 

Redmi Note 9 Pro doesn’t skimp on style with three dynamic color options – Interstellar Grey, Tropical Green, and Glacier White. Redmi Note 9 users can choose from three captivating colors to appease any style, including Midnight Grey, Forest Green, Polar White.

Redmi Note 9 Pro comes in two variants: 6GB+64GB and 6GB+128GB, at a recommended retail price of USD 269 and USD 2994 respectively.

Redmi Note 9 has two variants: 3GB+64GB and 4GB+128GB, at a recommended retail price of USD 199 and USD 2494 respectively.

Redmi Note 9

Redmi Note 9 Series Quick Specs:

  Redmi Note 9 Redmi Note 9S Redmi Note 9 Pro
Display 6.53” DotDisplay
19.5:9 2340×1080 FHD+1500:1 contrast ratioNTSC 84% Corning® Gorilla® Glass 5TÜV Rheinland Low Blue Light Certification
6.67” DotDisplay

20:9 2400×1080

1500:1 contrast ratio

NTSC 84%

Corning® Gorilla® Glass 5

TÜV Rheinland Low Blue Light Certification

Body Midnight Grey, Forest Green, Polar White,  Splash-proof nano coating Interstellar Grey, Glacier White, Aurora Blue,

Splash-proof nano coating

Interstellar Grey, Glacier White, Tropical Green,

Splash-proof nano coating

Dimensions 162.3 x 77.2 x 8.9mm, 199g 165.75 x 76.68 x 8.8mm, 209g
Performance MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55 1.8GHz, Octa-core CPU

GPU: ARM G52 MC2, up to 1000MHz

LPDDR4X + eMMC 5.1

Qualcomm®️ Snapdragon™️ 720G

8nm process technology

Kryo™ 465 CPU, Octa-core CPU, up to 2.3 GHz

Adreno™ 618 GPU, 750 MHz

The 5th gen Qualcomm®️ AI Engine

LPDDR4X + UFS 2.1

Rear camera 48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

64MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

Front camera 13MP in-display front camera 16MP in-display front camera
Connectivity Multi-functional NFC3

IR blaster

IR blaster Multi-functional NFC

IR blaster

Unlock Rear fingerprint sensor Side-mounted fingerprint sensor
Charging 5020mAh (typ) battery 

18W fast charge 

22.5W in-box charger

5020mAh (typ) battery 

30W fast charge 

33W in-box charger

Audio 1216 Linear speaker

3.5mm headphone jack

Motor Vibration motor Z-axis linear motor
System MIUI 11 based on Android 10
Storage variants4     3GB+64GB

    4GB+128GB

4GB + 64GB

6GB + 128GB

6GB + 64GB

6GB + 128GB

 

Mi Note 10 Lite: Brand-new addition to its revolutionary Mi Note 10 series

 

The all-new Mi Note 10 Lite offers premium display and versatile quad camera experience at an honest price. It sports a 6.47’’ 3D curved AMOLED display and a 3D curved glass back to provide you a premium in-hand feel, while using a thinner, yet highly-responsive in-screen fingerprint sensor to enable instant unlock to your daily routine. 

Being part of the epic Mi Note 10 family, Mi Note 10 Lite also offers a versatile 64MP quad camera setting which packs an industry leading Sony IMX686 sensor for quick snaps, and dedicated sensors for ultra wide-angle photos, up-close macro shots, and gorgeous portraits. 

On the performance front, Mi Note 10 Lite leverages the Qualcomm® Snapdragon™ 730G Mobile Platform to provide ultra-smooth mobile experience, and a massive 5,260mAh battery for two-days’ usage2 in one single charge. It also comes with an in-box 30W fast charger to enable non-stop work and play. 

Mi Note 10 Lite is offered in 6GB + 64GB, 6GB + 128GB5variants with a recommended retail price at EUR 349 and EUR 399 respectively.4 All variants come in three color options: Glacier White, Midnight Black, and Nebula Purple.

Mi Note 10 Lite Quick Specs: 

Display 6.47’’ 3D curved AMOLED Dot Drop display

19.5:9 1080 x 2340 FHD+

Color gamut: NTSC DCI-P3 (typ)

Contrast ratio: 400,000: 1 (typ) 

HDR10 and TÜV Rheinland Low Blue Light Certification

Body  Corning® Gorilla® Glass 5 

Glacier White, Midnight Black and Nebula Purple 

Dimensions  157.8 x 74.2 x 9.67mm  204g
Performance  Qualcomm® Snapdragon™ 730G

LPDDR4X RAM and UFS 2.1 storage 

Rear camera 64MP wide-angle camera 

8MP ultra wide-angle camera, 120° FOV

5MP depth sensor 

2MP macro camera 

Front Camera  16MP AI selfie camera
Connectivity  Multi-functional NFC 

IR blaster 

Charging 5,260mAh battery 64 minutes to charge from 0 to 100%2

in-box 30W fast charger

System  MIUI 11 based on Android 10 
Storage variants4 6GB+64GB, 6GB+128GB

 

Mi Smart Standing Fan 1C

The all-new Mi Smart Standing Fan 1C is simple, elegant and designed to provide you with a cool breeze all summer long. With seven custom-built blades, the device ensures a strong but smooth air flow. Users can choose between two modes, sleep and standard, and three types of airflow speed settings depending on their cooling needs. The height of the device is adjustable allowing users to choose between standing it on the ground or placing it on the table, providing added flexibility to enjoy the breeze from every corner of the room. Additionally, Mi Smart Standing Fan 1C runs quietly with a noise level as low as 37.2dB(A). Users can control the fan remotely using the Mi Home app and it is also compatible with Google Assistant and Amazon Alexa5

Recommended retail price at EUR 39.9, please refer to mi.com for more information.

For product images, please refer to: Redmi Note 9 Pro, Redmi Note 9, Mi Note 10 Lite, Mi Smart Standing Fan 1C.

 

  1. Source: Canalys smartphone model level estimates Q4 2019.
  2. Data tested by Xiaomi Internal Lab. Actual time may vary depending on conditions.
  3. Available for selected markets only for Redmi Note 9.
  4. Prices for different markets may vary due to VAT, taxes, and other factors.
  5. RAM and Storage Availability may vary between different markets. 
  6. Feature requires future OTA.

Xiaomi Launches Mi 10 Lite Zoom Edition and MIUI 12 

The brand-new offering is the first Xiaomi device to feature a periscope camera

MIUI 12 takes smartphone UI experience to the next level

Beijing, CHINA, April 27, 2020 – Global technology leader Xiaomi today unveiled the Mi 10 Lite Zoom Edition in mainland China. Starting from RMB 2,099, this brand-new 5G offering is the first-ever Xiaomi device to host a periscope camera capable of 5x optical zoom and up to 50x digital zoom, while retaining a 7.88mm ultra-slim body. 

The launch also highlighted new innovations in design, user experience, and versatility by debuting Xiaomi’s latest operating system – MIUI 12 and two new ecosystem offerings – Mi Bluetooth Earphones (Line Free Edition) and Mi Watch Color Keith Haring Edition

Mi 10 Lite Zoom Edition: Style Meets Extended Battery Life

Packs a vibrant, lightweight design and a long-lasting battery power, Mi 10 Lite Zoom Edition is made for every young and energetic style seeker who lives on-the-go. Users are offered five color options – Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black, to match their personal styles.

Thanks to a specially designed 33% thinner AMOLED display, a 7.6% thinner custom-made periscope camera, and a 25% thinner heat pipe, the thickness of the device is reduced by 0.1mm, achieving a 7.88mm ultra-slim and lightweight design. 

The device’s ultra-thin style does not compromise battery life. Equipped with a 4,160mAh high-density battery, Mi 10 Lite Zoom Edition comfortably meets the high energy requirements of 5G networks and guarantees one full day of uninterrupted use.1 This enables it to retain more than 50% of its charge even after a 7-hour battery life endurance test.

Periscope camera offering up to 50x digital zoom

Mi 10 Lite Zoom Edition’s camera carries on the outstanding legacy of the Mi 10 series while being the first Xiaomi device to adopt a periscope telephoto camera.

The periscope telephoto camera is capable of reaching 5x optical zoom and 50x digital zoom, making it among the highest performing periscope lenses currently available in a smartphone and enabling it to effortlessly capture stunning up-close images of far-away objects. 

In addition to the periscope lens, the device sports a 48MP primary rear camera, a 120° wide angle camera, and a 2MP macro camera, providing 15 to 122mm focal length coverage. With the addition of optical image stabilization (OIS) technology on the 8MP telephoto camera, the incredibly versatile and consistent smartphone camera system adapts seamlessly to any indoor or outdoor setting.

Protective accessories with antibacterial properties

Users who purchase Mi 10 Lite Zoom Edition will enjoy an additional surprise as the device is delivered in one of five specially-designed boxes which include stickers for further phone case customization.

The complimentary transparent phone case and screen protector address recent concerns over smartphone cleanliness by adopting a silver ion material that possesses 24/7 antibacterial properties. 

Mi 10 Lite Zoom Edition Quick Specs: 

  Mi 10 Lite Zoom Edition
Display 6.57” AMOLED  display
20:9 aspect ratio, 2400×1080 FHD+
180Hz touch sampling rate
4300,000:1 (typ) contrast ratio
800nit max. brightness
JNCD<0.7, △E 1.1
HDR10+
TÜV Rheinland Low Blue Light Certification
Color Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black
Dimensions 164.02mm x 74.77mm x 7.88mm  192g
Network Support Dual Mode SA+NSA 5G: n1/n41/n78/n79
Supports 1T4R, SRS, MultiLink
Processor Qualcomm® Snapdragon™ 765 5G Mobile Platform, up to 2.4GHz clock speed
Storage LPDDR4X + UFS 2.1 (Write Turbo)
Cooling System Ultra-thin suspended heat pipe + graphene + graphite
Rear Camera 48MP main lens with 1/1.2” sensor,
f/1.79 aperture, 1.6μm 4-in-1 Super Pixels
8MP ultra wide-angle lens, 120° ultra-wide FOV
8MP telephoto camera with 50x digital zoom and OIS
2MP macro camera, 2-10cm focal length
Software features: AI Body Double, Kaleidoscope video etc.,
Front Camera 16MP front camera
Connection Multifunctional NFC
IR blaster
Bluetooth 5.1
Security In-screen fingerprint sensor
Battery and Charging 4,160mA (typ) high-capacity battery
20W fast charge
Motor Linear motor
System MIUI 12 (OTA) based on Android 10

Starting from RMB2099, Mi 10 Lite Zoom Edition offers 6GB+64GB, 6GB+128GB, 8GB+128GB, and 8GB+256GB variants, and will be available for purchase via Xiaomi official channels in mainland China.

MIUI 12: Brings Imagination to Life

Standing at the forefront of design and user experience, MIUI 12 once again ignites your imagination with its whole new set of animation, aesthetics, and privacy functions.

With Xiaomi’s MiRender engine, Folme animation engine, and MAML illustration engine, MIUI 12 created an elegant and ultra-smooth UI experience. It also realizes highly efficient user interaction by visualizing every data, information, and status. 

Adopting a game-level engine for real-time rendering and official NASA statistics to precisely reconstruct planetary landforms, the newly introduced MIUI 12 Super Wallpaper feature takes cosmic aesthetics to the peak of realism, creating stunning visuals for your wallpaper and always-on display. 

To achieve ultimate data security, MIUI 12 offers Flare, Barbed Wire, and Mask System functions to provide users comprehensive protection. The Flare function marks out sensitive app activities to the user, while the Barbed Wire function allows users to take control over their own app permissions and erase sensitive information when sharing documents. When activated, the Mask System gives rogue apps blank information to protect data for five permissions including contact lists, calendar, and call records. 

MIUI 12 is certified by authoritative institutions in China, Europe and the US, and is also the first operation system in the world to receive the TÜV Rheinland “Enhanced Privacy Protection for Android Systems” certification.

MIUI 12 also supports a series of user-friendly functions including free-float multitasking windows, AI Call Assistant, Mi Health, an all-new control center, and Dark Mode 2.0. MIUI 12 will be supported on 40 Xiaomi devices, with the stable release to be gradually rolled out in June. For more information, please refer to: https://home.miui.com/

Mi Bluetooth Earphones (Line Free Edition)

Mi Bluetooth Earphones (Line Free Edition) is equipped with a QCC5125 flagship chipset which supports Qualcomm® aptX ™Adaptive low latency technology, capable of reaching a latency of 80ms. It automatically adjusts between providing the best quality audio or lower latency streaming based on the audio content that is being played. 

Mi Bluetooth Earphones (Line Free Edition) will be available from April 27 in mainland China through all official Xiaomi channels.

Mi Watch Color Keith Haring Edition

Xiaomi is collaborating with the quintessential 80’s pop artist Keith Haring to unleash the joys of technology with the new Mi Watch Color Keith Haring Edition. The watch band is illustrated with Haring’s iconic and instantly recognizable graffiti print, with a choice of a black-and-white or multicolored design. Mi Watch Color Keith Haring Edition boasts a 14-day ultra-long battery life and supports 10 mainstream exercise modes. Powered by the Firstbeat exercise algorithm, it provides comprehensive professional-grade exercise data analytics and health status monitoring.

Mi Watch Color Keith Haring Edition will be available for purchase in mainland China from 10a.m. on April 30 through all official Xiaomi channels.

 

1 Battery life varies depending on actual usage.

Xiaomi Marks Huge Success for its Shopping Extravaganza- Mi Fan Festival 2020

Xiaomi kicked off one of its biggest sales promotions campaigns on its e-commerce platform, in celebration of the company’s 10th anniversary and annual Mi Fan Festival 2020 (MFF 2020). Starting from April 3, 2020, Xiaomi’s official and authorized channels in mainland China have listed more than 22 popular smartphone offerings and ecosystem products with incredibly discounted prices. Until April 9, 2020, MFF 2020 has achieved a total transaction amount of RMB 2.89 billion, marking a 49% increase compared to the MFF 2019. 

Products promoted during the MFF 2020 include much sought-after items such as Redmi Smart Band, Mi Smart Combo Washer Dryer 1C, Mi Humidifier, Mi Smart Doorbell 2 Lite, Mi Facial Cleanser, Mi Electric Shaver S500, Mi 5-in-1 Nail Clipping Set and more.    

Redmi Smart Band

The newly announced Redmi Smart Band comes with a large 1.08 inch TFT color display, supporting stunning color performance and adjustable brightness. For everyday style seekers, it offers more than 70 fun, stylish and IP-featured dial plates to choose from, as well as four different wristband colors to go with your daily mood and outfit. 

Not only is Redmi Smart Band a fantastic accessory, it also makes life more simple by offering the easiest ways to interact while on-the-go. Users can lift their wrist to light up the screen, tap or swipe to access calls, notifications and music streaming, or simply place their palm on the display to lock. It also features an integrated USB charger that allows users to simply remove the wristband and insert the USB to charge, no additional adapters needed. Redmi Smart Band fully charges in a mere two hours and will support up to 14 days of hassle-free usage. 

Empowering an active lifestyle, Redmi Smart Band also offers five exercise modes including running, walking, cycling, indoor running and other workouts. Users can track their running, walking and cycling routes, while closely monitoring their health and wellness through the Mi Fit app. The device will send out notifications whenever it detects a high heart rate and provides sleep status analysis, inactivity reminders and more.

Starting at RMB 95, Redmi Smart Band is now available for crowdfunding on mi.com.

Mi Smart Combo Washer Dryer 1C

Featuring a black and white chic design, the newly released Mi Smart Combo Washer Dryer 1C is simple and elegant enough to fit into every household setting. It can handle a 10kg load for wash, 6kg load for drying, and offers a total of 22 washing/drying modes. With a built-in BLDC motor, the Mi Smart Combo Washer Dryer 1C is powerful, quiet, and both water and electricity efficient. It helps remove up to 99.9% and dust mites after a full, intense cleaning cycle. The device also supports a steam wash function which helps eliminate odor, restore softness and elasticity to clothes by using the power of steam.

Mi Smart Combo Washer Dryer 1C supports voice command from XiaoAi AI assistant and smooth connection to Mi AIoT devices. It also supports OTA software upgrades for ever-improving function and capability. 

Priced at RMB 1999, Mi Smart Combo Washer Dryer 1C is now available for purchase from Xiaomi official channels in mainland China. 

Mi Humidifier

Featuring a compact and minimalistic design, Mi Humidifier boasts a large 4-liter water capacity that can provide up to 36 hours of hygienic humidification in one single fill. With powerful humidifying capabilities, Mi Humidifier can quickly increase the humidity of a 10m2 bedroom by 10%. 

To ensure the water mist is completely hygienic and bacteria-free, Mi Humidifier leverages silver-ions for its water chamber material, prohibiting the growth of harmful bacteria during the humidifying process. Mi Humidifier is also soothing and quiet with a soft indicator light and a minimal 38dB working noise. 

Priced at RMB 99, Mi Humidifier is now available for purchase from Xiaomi official channels in mainland China. 

Mi Smart Doorbell 2 Lite 

Mi Smart Doorbell 2 Lite packs an array of robust features that include 1280 x 720p high resolution picture quality, 100° ultra-wide angle capture, a sensor range of up to 3 meters.* With a high-definition infrared night vision function, the all-new Mi Smart Doorbell 2 Lite stays online 24/7. Whenever an abnormal situation is captured, a short video clip will be sent to users’ smartphones for notification. The device also comes with an embedded AI chip to intelligently filter out interference from the environment and precisely detect human movement.  

Four AA alkaline batteries provide three months of battery life, allowing for long-lasting power needed at a moment’s notice. Mi Smart Doorbell 2 also supports voice control through XiaoAi AI assistant and smooth connection with Xiaomi AIoT ecosystem. 

Priced at RMB 99, Mi Smart Doorbell 2 Lite is now available for purchase from Xiaomi official channels in mainland China.

Mi Facial Cleanser

Made with silicon material, Mi Facial Cleanser offers safe and comfortable facial care for all users. Featuring a 5,200 rpm high frequency three-dimensional cleaning method, along with three multifunctional soft brushes, Mi Facial Cleanser ensures deep cleaning for even the most sensitive skin. It will also remind users to move the brush to a new area every 20 seconds, and automatically stops after two minutes to prevent excessive scrubbing. 

Priced at RMB 129, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi Electric Shaver S500 

Sporting a Mabuchi Motor 260, the brand new Mi Electric Shaver S500 pairs a high torque and rotational speed with two different modes to meet your different shaving needs. The 360° floating triple-blade design allows the device to fit closely against the face and effectively reach every corner. Featuring an IPX7 waterproof body*, the device can be rinsed directly and enables both dry and wet shaves. 

Mi Electric Shaver adopts a Type-C charging port, the same as your smartphone, freeing you from the hassle of carrying an extra charging cable. Its battery also lasts 60 minutes from one full charge, equalling 2 months** of usage. The shaver also comes with a digital LED screen on the front which displays the battery status and offers low battery warnings, shaving reminders, and travel lock functions. 

Priced at RMB 179, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi 5-in-1 Nail Clipper Kit

The five-piece nail clipper set comes in a high quality and environmentally-friendly plastic box and includes a flat nail clipper, an angled nail clipper, a nail file, a pair of grooming scissors and an ear pick, covering all grooming needs from the eyebrows to the fingertips. The tools are made of high-quality 420/430 stainless steel, making them strong and rust-proof, and ensuring the color and quality do not diminish with time. 

Priced at RMB 39.9, Mi 5-in-1 Nail Clipper Kit will be available through all Xiaomi channels in mainland China.

 

*Data tested by Fengjing lab

**The device can be immersed in up to 1 meter of water for 30 minutes.

Live smart and buy smart at Mi Fan Festival 2020

Xiaomi unveiled its annual Mi Fan Festival 2020 (MFF 2020), showing its sincere gratitude to millions of Mi Fans for their unwavering trust and support. This year’s theme is “Live smart, buy smart,” which will encourage Mi Fans and users to embrace a smart life through the latest technological innovations.

With the special 10th anniversary, Xiaomi collaborated with 49 overseas e-commerce platforms* to jointly offer special products and amazing deals for global Mi Fans. From April 7 to April 10, everyone can find Xiaomi’s latest smartphones and IoT products with honest price through these channels.

Xiaomi fans can also expect dozens of surprises during this grand celebration. The Redmi Note series has always been Xiaomi’s legendary series and one of the most beloved products by Mi Fans. As such, Xiaomi launched an MFF limited edition for Redmi Note 9S, with only 2020 units worldwide.

Additionally, Xiaomi prepared well-customized MFF merchandise so Mi Fans can long remember this special occasion, including: MFF 2020 Office Set, MFF Special T-shirts, MFF Special Baseball Caps, Mi Bunny Stuffed Toys and MFF Special Canvas Bags.

 

For more MFF information, please visit: https://event.mi.com/global/mff2020/sales

*Platforms include Akulaku, AliExpress, allo.ua, Amazon, Auction, Banggood, blacktech.ro, BliBli, CDISCOUNT, CITILINK, Coupang, DL, eBay, emag.ro, EURO RTV AGD, Gearbest, Gmarket, Hepsiburada, JD Central, JDID, Jumia, Lazada, mall.cz, Media Markt, Mediaexpert Mi-home.pl, Mi-markt.pl , Mi-store.pl, mistore.se, Movistar, Neonet, Notebookbiliger, otto, PCC, Pchome, PLAZA, Rappi, Rue de Commerce, Shopee, Souq, Three, TMALL, Tokopedia, WILDBERRIES, Windtre, x-kom, you.gr, 灿坤, 全国电子.

CHAIRMAN’S LETTER TO INVESTORS, 2019

Dear investors and friends:

The world is still under the dark shadows of COVID-19 pandemic, and during this difficult time, nothing is more important than your well-being. As such, I sincerely wish good health for you and your loved ones.

We have just released our full year financial results for the year ended December 31, 2019. Besides reporting on our growth, I believe it is equally important for us to share our vision and strategies on how we can overcome economic “black swan” events.

A year of prudent management and proactive progress 

In 2019, Xiaomi exceeded RMB200 billion in revenue for the first time, reaching RMB205.8 billion, an increase of 17.7% year-on-year, as well as adjusted net profit of RMB11.5 billion, an increase of 34.8%. Against the backdrop of uncertainties related to Sino-US trade tensions, Xiaomi’s commendable results stood out in strong contrast.

In 2019, Xiaomi hit a series of significant milestones. We made our inaugural entry into the Fortune Global 500 list, becoming the youngest company on the list. We entered BrandZ’s global brand TOP100 for the first time, ranking 74th. We also accomplished an unprecedented record, becoming the first smart TV brand to ship more than 10 million units annually in China ever.

Foresight, confidence, resilience and strong execution are key to our continued progress

Mobile telecommunications is at a critical juncture globally, as the industry transitions from 4G to 5G. We have adopted a sound business strategy, focusing on product quality, innovation, and delivery, while making key adjustments to our brands, product portfolios, organizational structure, and management systems. Combined together, these initiatives have paved a solid foundation for our future.

We have officially launched a dual-brand strategy for our smartphones business, with the brand separation of Redmi from Xiaomi. Their independent operations have brought us great success. Our market share is consistently ranked among the top four globally, while our healthy and prudent inventory levels have enabled us to step forward boldly with our 5G game plan.  At the end of 2019, close to half of our revenue are derived from overseas markets, making Xiaomi a truly global company. Our Internet Services business has become more dynamic and diverse, while our AIoT business maintained its global leadership, becoming recognized across our industry as a “first mover in smart living”.

Business success on the back of technological innovation

At Xiaomi, we firmly believe that our business success is underpinned by technological innovations, and to that effect, we have continually increased our R&D investment. In 2019, our R&D investment reached RMB7.5 billion, a 29.7% year-on-year increase on the back of substantial R&D expansion for the three prior years. In 2020, we expect our R&D investment to increase to RMB10 billion.

At the same time, we are also proactively attracting top R&D talent from around the world. Recently, we have successfully recruited Daniel Povey, a top international expert in artificial intelligence, to join Xiaomi. Starting from 2019, we have set up the Xiaomi Annual Technology Award, which awards a US$1 million bonus to core R&D project personnel with the highest technical achievements each year. Last year, the award was shared by 10 engineers from the Xiaomi MIX Alpha project.

Our strategic roadmap of “5G+AI+IoT and next generation super internet”

To us, 5G is not merely about a faster smartphone network, while AIoT is also not just about AI technologies or IoT platforms. Instead, “5G+AIoT” will be a revolutionary combination that will fundamentally change all Xiaomi’s products, platforms and user scenarios, catalyzing the next stage of our growth in the next generation of Internet era. At the start of last year, we first proposed our “All in AIoT” initiative, allocating an investment of RMB 10 billion in AIOT over the next five years. One year in, we believe we are moving in an important strategic direction. As such, we will increase our investment to at least RMB 50 billion over the next five years in “5G+AIoT”, to ensure our absolute dominance over the new smart living era.

This bold initiative will enable us to create greater value for you and is a tangible reflection of the philosophy we adhere to: By making a connected world a reality for billions of people globally. We believe technology can be a force for good to improve lives everywhere.

We firmly believe that a connected world is better than an isolated one. We also firmly believe in the economic value created by global collaboration, and how the world can truly change when technology is freely accessible.  During the COVID-19 outbreak, as we witnessed people in isolation connecting with their family, loved ones and even their pets through their smart devices, we could feel the very human desires to connect and to care.

It is famously said that no man is an island. At Xiaomi, we deeply believe in this. As we build the next generation super internet, we will continue to use technology to connect and improve lives everywhere.

Operational efficiency as the ultimate way to overcome crises 

While our industry and the entire world are currently facing huge challenges, we have absolute confidence in navigating through these extraordinary times together with our partners. During this period of adversity, the strength of our operational efficiency will be more obvious than ever.

At Xiaomi, we have always been very focused on efficiency. We believe that the pursuit of efficiency is an exercise in self-discipline and contingency planning.

Having experienced the SARS epidemic and global financial crisis in 2003 and 2008 respectively, my colleagues and I know crises are the ultimate litmus test that separates successful companies from others. Our efficient operations, strong execution capabilities and consumer trust will enable us to seek out opportunities during crises and stay on a sustainable growth trajectory.

During our IPO, we said that a company that is able to achieve world-class efficiency will have the ability to survive multiple economic cycles, continuously seize new opportunities and sustain excellent operational performance in the long run. Now more than ever, we want to reiterate this.

We are also safeguarding our competitiveness through a series of organizational restructuring. Over the past year, we have established the Department of Group Organization to improve our management processes. We have also set up our employee training campus and ramped up our college recruitment efforts. These initiatives form a key part of our overall effort to grow and sustain our operational efficiency.

In the face of challenges, perseverance is key

Our mission is to relentlessly build “amazing products with honest prices” to let everyone in the world enjoy a better life through innovative technology. In order to ensure that we stay true to our mission, our board of directors passed a special resolution before our IPO last year. According to the resolution, we pledged to our existing and potential users that the overall net profit margin of Xiaomi’s hardware business will never exceed 5%.

A commitment to our consumers and a testament to our efficiency

As we stay true to our commitment to our users, we are pleased to share that, similar to last year, our hardware business net margin in the year ended December 31, 2019 maintained positive and less than 1.0%.

It is also worth highlighting that Xiaomi as a standalone smartphone brand has been re-launched early last year. With the release of Mi 9, Mi 9 5G and Xiaomi CC 9 Pro last year, and the release of the Mi 10 series earlier this year, it is proven that the Xiaomi brand can move upscale while continuing to win over our users via “amazing products at honest prices”.

Despite the impact of COVID-19, we remain optimistic about our future prospects. To date, our supply capacity has recovered to 90% of normal levels and we are seeing light at the end of the tunnel in China. Fortune favors the brave and this year, Xiaomi will continue to act swiftly and decisively.

In a few days, we will celebrate our tenth anniversary on April 6th. Over the past ten tumultuous years, Xiaomi has created a series of miracles. In the next ten years, we will continue to steadily move forward, turning Xiaomi’s vision into reality. Thank you for trusting us, investing in us, and joining us in our journey to let billions of people around the world enjoy better lives through innovative technology.

 

Lei Jun

Chairman

March 31, 2020

Xiaomi’s Revenue Exceeds RMB200 Billion in 2019

All Segments Grow Despite Headwinds, Adjusted Net Profit of RMB 11.5 billion

Both Beat Consensus

***

Strengthen Leading Position in Smart Living Market, Driven by Successful

“Smartphone + AIoT” Dual-Engine Strategy

 

 

Hong Kong, March 31, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things(“IoT”) platform at its core, today announced its audited consolidated results for the year ended December 31, 2019.

In 2019, Xiaomi achieved solid growth across all business segments. The Group’s total revenue exceeded RMB200 billion for the first time, reaching RMB205.8 billion, up 17.7% year-on-year (“YoY”), representing a 9-year CAGR of 112%. Adjusted net profit was RMB11.5 billion, up 34.8% YoY.

In the fourth quarter of 2019, Xiaomi’s total revenue grew by 27.1% to RMB56.5 billion. Adjusted net profit was RMB2.3 billion, increasing by 26.5% YoY.

2019 Financial Highlights

  • Total revenue was approximately RMB205.84 billion, up 17.7% YoY beat market consensus;
  • Gross profit was approximately RMB28.55 billion, up 28.7% YoY;
  • Non-IFRS adjusted net profit was RMB11.53 billion, up 34.8% YoY, beat market consensus;
  • Earnings per share were RMB0.0423;
  • The aggregate amount of cash resources was RMB66 billion.

4Q2019 Financial Highlights

  • Total revenue at historical high of approximately RMB56.47 billion, up 27.1% YoY, the best performing quarter of the year;
  • Gross profit was approximately RMB7.84 billion, up 38.5% YoY;
  • Non-IFRS adjusted net profit was RMB2.34 billion, up 26.5% YoY.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Despite headwinds from the Sino-US trade war and global economic downturn, Xiaomi stood out in 2019 with a commendable set of results as our revenue exceeded RMB200 billion for the first time. We also celebrated several key milestones, ranging from the successful launch of our dual-brand strategy as Xiaomi and Redmi are spun-off and independently operated, the affirmation of ‘5G+AIoT’ as our strategic roadmap, to our inaugural entries into the prestigious ranks of the Fortune Global 500 and BrandZ’s Top 100 Most Valuable Global Brands.”

“While the entire world is still under the dark shadows of COVID-19, we have maintained our keen focus on efficiency to tide over this economic ‘black swan’ with everyone. At Xiaomi, we firmly believe that our long-term business success is underpinned by technological innovations, and to that effect, we plan to invest RMB50.0 billion in the next five years, as we relentlessly focus on technological innovation and user experience to grow our loyal Mi Fan base. Overall, we remain committed to using technology to connect and improve lives everywhere in future.”

Annual Performance Review

Multi-Brand Strategy Off to a Good Start

Smartphone Business Seized 5G Market Share

In 2019, Xiaomi’s revenue of the smartphones segment reached RMB122.1 billion, up 7.3% year-over-year. In the fourth quarter of 2019, revenue of the smartphones segment was RMB30.8 billion, an increase of 22.8% year-over-year. For 2019, Xiaomi shipped 124.6 million units of smartphones while in the fourth quarter, shipments were approximately 32.6 million, up 30.5% year-over-year. According to Canalys, for the fourth quarter of 2019, Xiaomi achieved the highest year-over-year smartphone shipments growth among the top five smartphone companies.

Since January 2019, Xiaomi and Redmi were separated into two standalone brands to operate, and the dual-brand smartphone strategy has made solid progress during the year. The Redmi brand continued to pursue the ultimate price-performance ratio across different price points and make innovative technologies readily accessible to the mass market.

According to Canalys, the Redmi Note 7 was the best-selling smartphone model among all models made by Chinese companies in terms of global shipments in 2019.  In December 2019, Redmi launched its first 5G smartphone, Redmi K30 5G, with pricing starting from RMB1,999, making it the first 5G smartphone priced below RMB2,000, accelerating the adoption of 5G smartphones by a larger population.

The Xiaomi brand, on the other hand, focuses on pioneering advanced technologies and successfully established a solid foothold in the premium smartphones segment. It launched the flagship 5G smartphone models the Mi 10 and Mi 10 Pro in February 2020. The Mi 10 Pro received the highest scores from DxOMark for overall camera, video and photography performance.

In 2019, the average selling price (“ASP”) of the Group’s smartphones increased by 2.2% year-over-year. and the gross margin of the smartphone segment increased to 7.2% from 6.2% in 2018. In 2020, Xiaomi will continue to focus on 5G smartphones development and strengthen its presence in the premium smartphones segment, which will lead to further ASP expansion.

IoT Business Growing from Strength to Strength

2019 is the first year for the Group’s implementation of its “Smartphone + AIoT” dual engine strategy. In 2019, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB62.1 billion, an increase of 41.7% year-over-year and accounted for 30% of the total revenue from 25% in 2018. In the fourth quarter of 2019, revenue was RMB19.5 billion, up 30.5% year-over-year.

In 2019, the annual Xiaomi smart TVs shipments in mainland China exceeded 10 million units, which is believed to set an unprecedented result in China’s TV industry. The global TV shipments reached 12.8 million units, up 51.9% year-over-year. According to AVC, Xiaomi TV shipments ranked first in mainland China and fifth globally in 2019. Xiaomi also ranked first in India in terms of smart TV shipments for seven consecutive quarters as of the fourth quarter of 2019, according to IDC.

As one of the world’s leading consumer IoT platforms, Xiaomi continued to expand its IoT user base. As of December 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) on our IoT platform reached 234.8 million units, an increase of 55.6% year-over-year. Xiaomi AI assistant “小愛同學” had over 60.4 million MAU in December 2019, an increase of 55.7% year-over-year. In December 2019, MAU of MIUI increased by 27.9% year-over-year to 309.6 million.

According to Canalys, Xiaomi was the world’s largest smart wearable device (including smart watch and wristband) brand in 2019 by shipments. Besides, Xiaomi’s IoT products won over 50 renowned design awards around the world in 2019.

Nearly Half of Total Revenue from Overseas Markets 

In 2019, Xiaomi’s revenue from overseas markets was RMB91.2 billion, up 30.4% year-over-year. In the fourth quarter of 2019, overseas revenue grew 40.7% year-over-year to RMB26.4 billion, accounting for 46.8% of total revenue. Currently, Xiaomi products are present in more than 90 countries and regions around the world. According to Canalys, Xiaomi’s smartphone shipments ranked top five in 45 countries and regions in 2019.

In the fourth quarter of 2019, Xiaomi was the largest smartphone brand in India by shipments for ten consecutive quarter, capturing a market share of approximately 28.7%, according to IDC.

In the Western Europe, Xiaomi continued to expand market share. According to Canalys, Xiaomi smartphone shipment in the region grew 115.4% year-over-year in the fourth quarter of 2019. Its smartphone shipments in Spain, France and Italy grew by 65.7%, 69.9% and 206.2% respectively.

In 2019, Xiaomi’s overseas IoT revenue grew rapidly, driven by the robust sales of the best-selling IoT products in overseas markets, including our smart TVs, wristbands, TWS earphones and electric scooters.

Diversified Internet Services Contributing Further to the Group’s Revenue

In 2019, Xiaomi’s revenue from Internet Service reached 19.8 billion, up 24.4% year-over-year. For the fourth quarter, revenue was RMB5.7 billion, up 41.1% year-over-year. In December 2019, the global monthly active users(“MAU”) of MIUI increased by 27.9% year-over-year to 309.6 million with mainland China’s MAU of MIUI standing at 109 million.

Xiaomi continued to make progress in diversifying revenue sources for Internet Services. For the fourth quarter of 2019, its Internet Services revenue outside of advertising and gaming from mainland China smartphones(including those generated from the Youpin e-commerce, fintech, TV internet services and overseas internet services) increased by 112.6% year-over-year and accounted for 43% of total internet services revenue, driving the growth of the internet business. In the fourth quarter, advertising revenue and gaming revenue were RMB3 billion and RMB874.4 million respectively, up 17.8% and 44.4% year-over-year respectively.

Impact of Covid-19 Outbreak

In early 2020, the COVID-19 epidemic spread across the world, Xiaomi experienced temporary disruption in production in February and March 2020, but the production capacity has since recovered to 80% – 90% of normal levels.

For mainland China market, during the peak of the outbreak, Xiaomi’s offline sales were affected as most of Mi stores were closed or operated at shortened hours with significantly lower customer traffic. However, due to its advantages in online channels, Xiaomi is relatively less affected.

For overseas market, with a strong global foothold and continuous expansion into new markets, Xiaomi remains optimistic about the long-term potential of the overseas markets.

Notably, user traffic of Xiaomi’s internet services, such as video and online games, recorded solid growth as people stay at home.

Investment and Development Strategy

As of December 31, 2019, Xiaomi had invested in more than 290 companies with an aggregated book value of approximately RMB30.0 billion. In February 2020, Roborock, one of Xiaomi’s investee companies, was successfully listed on the Science and Technology Innovation Board of Shanghai Stock Exchange (“STAR Market”) in China, becoming its first ecosystem investee company to list on the STAR Market. By expanding the ecosystem, Xiaomi will accelerate the rollout of new complementary products and services, enabling the Group to grow its user base in mainland China and globally.

 

– End –

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

For media enquiries, please write to global-pr@xiaomi.com