ShotByMi 2020 Opens up for Second Round

ShotByMi Photography Challenge is the ultimate phone photography contest for every Mi fan from all over the world.

This year, ShotByMi 2020 is aiming to bring out the photographer inside of Mi fans by inspiring more and more Mi fans to feel the charm of photography and empowering them to create Mi-fans-only photographic art. By returning to photography itself, ShotByMi 2020 is giving the worldwide Mi fans a chance to explore their own stories behind photographic works and showcase their unique visions to the whole world. 

On July 15th, ShotByMi 2020 Episode One Summer Vibes came to a successful end, attracting over 31,000 photos and short videos in 35,000 entries from 155 countries and regions.

On August 1st, ShotByMi official team announced the final winner @Kyaw zin htun for the Grand Prize including $5000 creative fund and Mi phone for Xiaomi’s official photography shooting program. Outstanding Prize winners were announced as well.

ShotByMi 2020 Episode Two Street Life is open for entries on August 5th. Street Photography is a challenging and yet exciting genre of photography that records everyday life in a public place. It will be another great chance for Mi fans to refuel their inspiration and unfold their street life story.

As before, world-class photographers Michael Yamashita and three other influential photographers Jordi Koalitic, Jord Hammond and Clay Enos are the final judges for the winning photographs evaluation and selection. This is a whole new perspective for ShotByMi 2020 to be a more high-profile international photography contest with professional photographers onboard.

Especially the leading judge Michael Yamashita, a world-famous photographer for National Geographic Magazine, is the 2020 recipient of the 9th annual Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA)  special ‘Photography Appreciation Award’.

Not only partnering up with short-video sharing APP Likee and online photographers community 500px, ShotByMi 2020 Episode 2: Street Life is also getting support from FeiyuTech to push the contest together.

ShotByMi 2020: Your Vision, Your Story. Xiaomi looks forward to exploring more life beauty with Mi Fans through the lens of Xiaomi smartphones. 

ShotByMi 2020 link: https://event.mi.com/global/shotbymi/

Xiaomi debuts its all-new entry-level champion – Redmi 9 Series

Starting at EUR 99, Redmi 9 series will reinvent the entry-level smartphone experience with exceptional performance

[Beijing, CHINA, July 15, 2020] – Global technology leader Xiaomi today announced a list of smartphone models within the budget segment: Redmi 9, Redmi 9A, and Redmi 9C. Touting powerful chipsets and premium features, these all-new variants represent Xiaomi’s mission to make exceptional smartphone experiences accessible to everyone. 

Redmi 9: reinventing the entry-level smartphone experience

As the first entry-level Redmi smartphone to feature an all-purpose quad-camera set up, Redmi 9 helps capture life’s special moments. Whether you’re looking to take a quick snap, wide-angle group shot, close-up with stunning details, or beautiful portrait photos, Redmi 9 has you covered. The device also integrates fun and creativity into the photography experience with premium camera features, including Kaleidoscope and Palm Shutter. 

Meanwhile, users can view more with Redmi 9’s bigger and better screen. Featuring a 6.53’’ FHD+ Dot Drop display, Redmi 9 offers an optimal visual experience with crystal-clear detail at your fingertips. It also comes with TÜV Rheinland Low Blue Light certification and Corning® Gorilla® Glass for on-the-go protection.   

On the performance front, Redmi 9 sports an optimized MediaTek Helio G80 SoC, delivering a 107% improved performance1 over its predecessor. Paired with a 5020mAh (typ) large capacity battery, Redmi 9 packs the power you need for everyday work and play. This performance beast even supports 18W fast charging technology to keep your sideline time to a minimum so you can get back in the game. 

Redmi 9 features the stunning smartphone design you deserve. On the back cover, it leverages a chic gradient color design and an anti-fingerprint ripple texture. The rear fingerprint sensor is specially designed to sit beside the camera set, and surrounded by a trendy circle design featured on Redmi’s current smartphone lineup. Altogether, this makes Redmi 9 even more comfortable to hold and unlock.

To round it out, Redmi 9 also comes with a 3.5mm headphone jack, IR blaster, and multifunctional NFC2, while supporting dual SIM usage and an additional microSD card slot. With Redmi 9, users don’t have to compromise – they can have it all. 

Redmi 9 will be available in three color variants: Carbon Grey, Ocean Green, and Sunset Purple. Recommended retail price at EUR 149 for the 3GB+32GB variant and EUR 169 for the 4GB+64GB variant. 

Redmi 9C: AI triple camera and 6.53’’ large display

This brand-new entry-level smartphone is equipped with a massive 6.53” Dot Drop display for an immersive viewing experience and a 5000mAh high-capacity battery that satisfies users who want to do more and enjoy more on their phone. Redmi 9C features MediaTek Helio G35, an octa-core gaming chipset which can go up to 2.3GHz. It also sports the AI optimized triple camera that can quickly and easily capture crisp and clear images in a variety of situations.

Redmi 9C will be available at a recommended retailing price of EUR 119 for 2GB + 32GB variant, and EUR 139  for 3GB + 64GB variant. 

Redmi 9A: 6.53’’ large display and 5000mAh battery

This brand-new entry-level smartphone is equipped with a massive 6.53” Dot Drop display for an immersive viewing experience and a 5000mAh high-capacity battery that satisfies users who want to do more and enjoy more on their phone. Redmi 9A features MediaTek Helio G25, an octa-core gaming chipset, which allows for a smooth day-to-day operating experience. It also sports the AI-optimized 13MP rear camera that can quickly and easily capture crisp and clear images in a variety of situations. 

Redmi 9A comes at 2GB + 32GB and will be available at a recommended retailing price of EUR 99.

Quick Specs:

Redmi 9  Redmi 9A Redmi 9C
Display 6.53’’ FHD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

NTSC: 70% (typ)

TÜV Rheinland low blue light certification 

Reading mode 2.0

Corning® Gorilla® Glass 3 

6.53” HD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

TÜV Rheinland Low Blue Light certification 

Reading mode

6.53” HD+ Dot Drop display

400 nit (typ) brightness 

Color contrast ratio: 1500:1 (typ)

TÜV Rheinland Low Blue Light certification 

Reading mode

Rear camera 13MP wide-angle camera

8MP ultra-wide angle camera, 118° FOV

5MP macro camera 

2MP depth sensor 

13MP main camera 13MP main camera

2MP macro camera

2MP depth sensor

Front camera 8MP front camera 5MP front camera 5MP front camera
Dimension  163.32 x 77.01 x 9.1mm 164.9 x 77.07 x 9.0mm 164.9 x77.07 x 9.0mm
Processor  MediaTek Helio G80 

12nm process technology 

Oct-core CPU, up to 2.0 GHz 

MediaTek Helio G25

12nm process technology 

Octa-core CPU, up to 2.0 GHz 

MediaTek Helio G35

12nm process technology 

Octa-core CPU, up to 2.3 GHz 

Weight  198g 194g 196g
Security  Rear fingerprint sensor 

AI Face Unlock

AI Face Unlock2 AI Face Unlock2
Charging  5020mAh (typ) battery

Supports 18W wired fast charging 

10W in-box charger 

5000mAh (typ) battery

Supports 10W wired charging

10W in-box charger 

5000mAh (typ) battery

Supports 10W  wired charging

10W in-box charger 

Network support  Dual 4G standby Dual 4G standby Dual 4G standby
Connectivity  Bluetooth 5.0 

Multi-functional NFC2

IR blaster 

Micro USB

3.5mm headphone jack

Dual mic2 

Micro USB

3.5mm headphone jack

Supports multi-functional NFC2

System  MIUI 11 based on Android 10 MIUI 12 based on Android 10 MIUI 12 based on Android 10
Variant  3GB + 32GB, 4GB + 64GB2

Expandable storage up to 512GB 

2GB+32GB

Expandable storage up to 512GB 

2GB+32GB, 3GB+64GB

Expandable storage up to 512GB 

Available color  Carbon Grey, Ocean Green, Sunset Purple  Granite Gray, Peacock Green, Sky Blue Midnight Gray, Sunrise Orange, Twilight Blue

 

For product images please refer to Redmi 9  Redmi 9C, Redmi 9A.

 

  1. Data acquired through Xiaomi internal test. 
  2. Availability may vary across different markets. 

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi unveils stellar lineup of ecosystem products to fit every lifestyle

New versions of fan favorites Mi Smart Band 5 and Mi Electric Scooter Pro 2 debut alongside Xiaomi’s all-new entertainment device lineup

Beijing, CHINA, July 15, 2020 – Global technology leader Xiaomi today announced a slate of new ecosystem products, featuring Mi Smart Band 5 and Mi Electric Scooter Pro 2 – next-generation versions of the brand’s beloved wearable and transportation blockbusters. The company also debuted a star-studded entertainment device lineup with Mi True Wireless Earphones 2 Basic, Mi TV Stick, and Mi Curved Gaming Monitor 34”. 

The launch signals Xioami’s growing footprint across personal tech categories – on a global scale – while delivering on its mission of providing high-quality tech products at honest prices. 

Mi Smart Band 5 delivers elevated fitness tracking for all

Consumers’ favorite fitness companion is now bigger and better than ever. Mi Smart Band 5 boasts a large 1.1” color AMOLED display with 20% more screen than its predecessor. Users can express their unique style by choosing from over 65 dynamic displays and six sleek band colors. With a vibrant display and sporty design, Mi Smart Band 5 makes fitness fashionable. 

Whatever your workout style, Mi Smart Band 5 has you covered. With 5 ATM water-resistant certification, the device can accompany users in and out of the water – from the pool to the track or the surf to the shower. With 11 exercise modes – including indoor cycling, elliptical, yoga, rowing machine, and jump rope – Mi Smart Band 5 captures your workout progress, no matter how you move. 

Beyond fitness, Mi Smart Band 5’s  PPG heart rate sensor is now up to 50% more accurate1, so you can always stay in touch with your cardiac health with more indicative data on your sleep status, stress levels or even monthly cycles. Additionally, this device gathers all the matrices and outputs a Personal Activity Intelligence (PAI) value for you to easily understand your health level. 

To power a larger screen and newly added features, Mi Smart Band 5’s battery supports up to 14 days of continuous usage.2 And when it is time to recharge, there’s no need to remove the tracker from its band thanks to Mi Smart Band 5’s all-new charging solution. Conveniently snap it onto its charger via its magnetic back, and let the charging begin!

Mi Smart Band 5 will be available at a recommended retailing price of EUR 39.99. Users can also enjoy an early bird price at EUR 34.99.4

Ride with power, go the distance with Mi Electric Scooter Pro 2

Too long to walk, but not far enough to drive? Go the distance with Mi Electric Scooter Pro 2. Xiaomi’s sleek new micro-mobility solution can travel up to 45km, at speeds up to 25 km per hour.3 An ideal commuting companion, the device can effortlessly climb 20% incline slopes and accommodate a week’s worth of trips on a single charge.2 

The built-in LCD lets riders view and control a wide range of parameters for convenient, hassle-free riding experience. Check the real-time speed, choose a riding mode, connect to Bluetooth, and even monitor headlight status with one quick glance. Mi Electric Scooter Pro 2 also features a 300W powerful motor, reliable double braking system, shock-absorbing pneumatic tires, and easy folding design for elevated urban mobility.

Designed with safety at its core, Mi Electric Scooter Pro 2 sports front, rear, and side reflectors as well as an upgraded 2W headlight that illuminates up to 10 meters ahead, for improved visibility. First-time riders will also receive safety reminders and tips once connected through their mobile devices for an added layer of safety.

The launch also debuted Mi Electric Scooter 1S – a more streamlined model for casual commuters. Mi Electric Scooter 1S can travel up to 30km at speeds up to 25 km per hour and offers an upgraded display, headlight, and other safety features.3

Xiaomi is also very excited to announce a special edition of Mi Electric Scooter Pro 2 in collaboration with the legendary Mercedes-AMG Petronas F1 Team. As stated by Chris Church, Vice President of Brand Partnerships APAC at Mercedes-AMG Petronas Formula 1 team: “We are extremely excited to bring the Mercedes F1 experience closer to our fans.  Like us, Xiaomi is committed to continuous innovation and we are delighted to work alongside them to bring to the market this new edition of their flagship Mi Electric Scooter Pro 2”. So stay tuned for the release soon!

Mi Electric Scooter Pro 2 will become available from EUR 499. Meanwhile, Mi Electric Scooter 1S can be pushed from EUR 399.

Dance, stream, and game like never before with Mi True Wireless Earphones 2 Basic, Mi TV Stick and Mi Curved Gaming Monitor 34” 

Mi True Wireless Earphones 2 Basic 

Designed with both music buffs and business professionals in mind, Mi True Wireless Earphones 2 Basic offers 5 hours of uninterrupted use from a full charge, with a total battery life of 20 hours from the three additional charges from its case.2 Other key features include:

  • Crystal clear calls with dual-mic environmental noise cancellation: The earphones filter background noise with one mic while picking up the user’s voice with the other.
  • Pause and play with automatic in-ear detection: With in-ear detection, Mi True Wireless Earphones 2 Basic automatically pauses when one earphone is removed. 
  • Stellar sound quality: Supporting advanced SBC/AAC codecs and a large 14.2mm dynamic driver, the device delivers an unmatched audio experience across a variety of devices. 

Mi TV Stick

Never go a day without entertainment with the pocket-sized Mi TV Stick. Featuring Android TVTM, Dolby and DTS surround sound support, built-in Google Assistant and Chromecast – Mi TV Stick is the go-to gadget for the ultimate binge-watcher. Other highlights include:

  • Quad-core CPU, 1GB of RAM + 8GB Storage: The device’s substantial output capacity takes the streaming experience of streaming to the next level.
  • Convenient buttons: Mi TV Stick comes with a Bluetooth remote control with dedicated buttons for swift access to Google Assistant, Netflix, and Prime Video.

Mi Curved Gaming Monitor 34”

Gamers will swoon over Mi Curved Gaming Monitor 34” which sports a WQHD 3440×1440 high-resolution display and 1500R curvature for a truly immersive viewing experience. Its 21:9 ultra-wide display expands the aspect ratio by 30% compared to normal 16:9 displays, while its 144Hz game-level refresh rate and flicker-free technology enable a seamless user experience. Additional attributes include:

  • 121% sRGB wide color gamut: Vivid colors are complemented by up to 300 nits of adjustable brightness and a 3000:1 contrast ratio for life-like picture quality.
  • AMD FreeSync™ Premium technology: The monitor seamlessly synchronizes the graphics with the monitor refresh rate when there is a high frame rate output for smoother gameplay.
  • Mi True Wireless Earphones 2 Basic will be available from a recommended retailing price at EUR 39.99. Early price starts from EUR 29.99.4  Mi TV Stick can be purchased from EUR 39.99, and users can buy Mi Curved Gaming Monitor 34” from EUR 399.

Product images please refer to: Mi Electric Scooter Pro 2, Mi Electric Scooter 1S, Mi Smart Band 5, Mi True Wireless Earphones 2 Basic, Mi TV Stick, Mi Curved Gaming Monitor 34’’.

  1. Heart rate detection increased by up to 50% refers to irregular movements such as cross-country running, mountain climbing, hiking, and more. Data is compared against the previous generation and conducted by the internal lab.
  2. Actual battery life may vary depending on environment, frequency of use, and other factors.
  3. Maximum speed may differ between markets to comply with the local laws and regulations. 
  4. Please refer to mi.com for more information. 

 

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi Announces the Top-notch Mi TV Lux 65″ OLED 

Beijing, CHINA, July 2, 2020 – Today, global technology leader Xiaomi officially debuted its first-ever premium TV model – Mi TV Lux 65″ OLED – in Mainland China. It boasts a 65’’ OLED display, accurate colors (98.3% color gamut, Delta E < 1.5), AI Master Smart Engine, and Dolby Vision support. Mi TV Lux 65″ OLED is built to exceed expectations and takes visual quality to the next level. 

This ground-breaking device also features a stunning audio performance with 9 speaker units with a combined output of 65W, 3D Spatial Sound System, and Dolby Atmos support. It doubles up as a powerful gaming display, thanks to the Auto Low Latency Mode (ALLM), a Variable Refresh Rate (VRR) from 40Hz to 120Hz, and HDMI 2.1 standard output. 

Xiaomi’s first flagship TV – OLED display offers a Delta E as low as 1.5 for accurate colors

As Xiaomi’s first ultra high-end TV, Mi TV Lux 65″ OLED features the latest OLED technology. With 8.29 million individually controlled sub-pixels, the device offers ultra high contrast and produces perfect blacks, emitting close to 0-nit in dark scenes. These ensure an outstanding dark room performance and a stunning viewing experience with exceptional dark details.

Mi TV Lux 65″ OLED also offers professional-grade color reproduction, with an ability to display 98.5% of DCI-P3 color space. The true 10-bit color OLED panel can accurately reproduce a wide range of 1.07 billion different colors. With a Delta E as low as 1.5, Mi TV Lux 65″ OLED delivers accurate colors and brings out true-to-life color pictures. 

Spot every detail with AI Master automatic picture quality adjustment and Dynamic HDR

Mi TV Lux 65″ OLED’s AI Master deep learning engine combines both the essence of human wisdom and creativity. Powered by an MPU 9650 intelligent processor, it automatically adjusts picture quality through Xiaomi’s AI Master for Picture technology. This dedicated technology currently supports 20+ image quality algorithms and intelligently optimizes five major content types.

Thanks to the OLED panel and numerous technical advances powered by the new MTK chip, Mi TV Lux 65″ OLED is able to access Dolby Vision HDR imaging technology, HDR10+, HDR10, and HLG. Dolby Vision revolutionizes the TV experience with incredible brightness, contrast, color, and detail backed by the astoundingly vivid image quality. Dynamic HDR not only enhances TVs HDR capabilities but also ensures that Mi TV Lux 65″ OLED can perfectly display all sorts of HDR10+ video content shot on a mobile phone. It also guarantees that every moment of a video is displayed at its ideal values for depth, detail, brightness, contrast, and wider color gamuts.

Feast your eyes with 120Hz refresh rate, MEMC, and low blue light protection

Xiaomi’s vision for next-gen premium TV is to ensure an ultra-smooth viewing experience for every use scenario. This means stutter-free and low latency image quality no matter if it’s for watching movies, dramas, or sports shows. With 120Hz high refresh rates, 1ms (GtG) response time, and MEMC technology, the Mi TV Lux 65″ OLED can present highly dynamic motion pictures in stunning clarity. This ground-breaking offering is reinforced with image enhancement technology that can optimize the visual quality from pixel level, enriching low-resolution video content with great detail. 

To achieve low blue light emission, the 65’’ OLED display adopts an anti-blue light material that emits non-harmful light within the wavelength of 460-480mm. The OLED panel also comes in the right brightness that ensures flicker-free and comfortable viewing even for families with kids.

Deeply immersive audio experience with 9-unit 65W speakers and Dolby Atmos

Aside from top-notch display and image quality, Mi TV Lux 65″ OLED comes with an immersive 3D sound system for a premium quality audio experience, featuring nine speaker units with a total output of 65W. This includes two sets of 12.5W full-frequency bottom-firing main speakers located on the back of the device (each set with one tweeter and one woofer), two dome surround sound speakers at the top that replicate sounds coming from above, along with a 20W subwoofer speaker with 1.9L sound chamber, and two passive radiators. Mi TV Lux 65” OLED is able to create an immersive sound field that allows users to indulge in a 3D panoramic audio experience with sounds coming from all directions.

Mi TV Lux 65” OLED supports eARC (Enhanced Audio Return Channel) and 32-channel PCM for high-bit rate 3D surround sound signals directly to other speakers via HDMI. With AI Master for Audio sound enhancement technology, the TV can identify content and adjust audio settings automatically between 5 modes: movie, music, news, sports, and others to best suit the scenario. Combined with the capabilities of Dolby Atmos, it offers a truly astonishing audio experience at home.

Enjoy the audiovisual experience you deserve with premium configurations 

Thanks to the flagship MPU 9650 chip, the TV promises breakthrough audio and video quality, which is critically important for console gamers – one of the core user groups of high-end TVs. Mi TV Lux 65″ OLED‘s new series of OLED panels not only support the common HDR10 format of games, but is also equipped with the latest generation HDMI 2.1 standard protocol interface that supports Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR). The 4K 120Hz screen output is not only great at coping with the current mainstream game consoles, but is built to support upcoming next-generation consoles.

Mi TV Lux 65″ OLED aims to become a large-screen smart hub in the user’s home. The in-box NFC Bluetooth remote allows users to simply place their smartphone near the remote to project video content, as well as easily control the TV or other smart home devices using voice commands. It also comes with a built-in XiaoAi AI Assistant 3.0 which boasts a brand-new UI interface, newly added male assistant voice options, and the continuous dialogue function. 

Mi TV Lux 65″ OLED boasts a four-sided bezel-less full-screen design with a 98.8% screen to body ratio, creating the ultimate borderless experience. It also adopts a premium glass stand and a colorful notification light at the bottom of the device, while supporting Always-On display on its OLED panel that can incorporate smart widgets like clock, weather, personal signature, or even display the status of their smart home devices. 

Priced at RMB 12,999, Mi TV Lux 65″ OLED will be available for purchase on Xiaomi official channel in Mainland China starting from July 3rd. 

Xiaomi makes a reappearance in the world’s 50 most innovative companies

Ranked 24th, Xiaomi is acknowledged for its boundary-busting innovation efforts.

This is the third time the company has made the list after the rankings of 2014 and 2016 respectively.

Beijing, CHINA, June 23, 2020 – Global technology leader Xiaomi is ranked at No. 24 among the 50 most innovative companies of 2020 in the world, making its reappearance on the list, according to a latest report by Boston Consulting Group (BCG).

The BCG report, titled The Most Innovative Companies 2020: The Serial Innovation Imperative, acknowledges Xiaomi for its active cross industry innovation efforts, based on a new scoring dimension that captures each firm’s variety and intensity of boundary breaking. 

“In a world where every industry is becoming a technology industry to some degree, this kind of boundary-busting innovation is an increasingly important innovation capability,” according to the report. 

“This result is in tandem with our mission of letting everyone in the world enjoy a better life through innovative technology, something that has been widely recognized by our Mi Fans and users in over 90 markets around the world where we are present,” said Shou Zi Chew, President of International, Xiaomi.

“At this company, we embrace a culture of bold innovation to push the boundaries of what technology can offer. A spirit of innovation permeates our company and guides our pursuits of relentlessly building amazing products, while bringing down the barrier of innovative technologies,” Shou added. 

The company is committed in investing at least RMB 50 billion (~USD 7 billion) over the next five years in “5G+AIoT” to double down on its lead in the “5G+AI+IoT” (5G+AIoT) and next generation super internet”, and to ensure the company wins in this new smart era.

The company has also continually increased its research and development (R&D) investment. In 2019, the company’s R&D investment reached RMB 7.5 billion, a 29.7% year-on-year increase on the back of substantial R&D expansion for the three prior years. In 2020, the investment is expected to increase to RMB 10 billion. As of March 31, 2020, the R&D personnel, totaling 8,984, were staffed across various departments, accounting for 48.6% of all full-time employees.

Xiaomi’s patent portfolio covers many fields with respect to smartphones, smart hardware, internet technologies, manufacturing and product design. As of December 31, 2019, the company held over 14,000 granted patents and over 16,000 pending patent applications worldwide. Among the granted ones, over 6,500 patents were registered in various overseas countries and jurisdictions.

This is the third time Xiaomi has made the list. The company ranked as No. 35 twice respectively among the 50 most innovative companies of 2014 and 2016.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th. 

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

Xiaomi and Mastercard announce the launch of Mi Smart Band 4 NFC with the contactless payment function in Russia

  • Russia has become the first country where Mi Smart Band 4 with full-fledged NFC payment functionality is available 
  • The cost of the new device is 3,990 rubles
  • The payment function is available to Mastercard cardholders
  • The initial list of the partner banks has been announced

Moscow, June 18, 2020– Global technology leader Xiaomi today announced the launch of Mi Smart Band 4 NFC – a special edition of the fitness band with contactless payment technology. This innovative product was developed in collaboration with Mastercard and will be available to the cardholders of this payment system. Russia is the first market in the world to launch this unique version of the device with NFC payment capability. 

Mi Smart Band 4 NFC retains all the features that owners of the standard version Mi Smart Band 4 loved – a full color AMOLED display, a water-resistant body (up to 50m), as well as advanced software features: recognition of swimming styles and the ability to control music players directly from the wearable. The new model is completed with an NFC chip where you can make purchases using the contactless Mastercard payment technology.

The holders of Mastercard cards issued by Raiffeisenbank, VTB, Tinkoff Bank, Otkritie Bank, Rosselkhozbank, PSB, Russian Standard Bank, MKB, and Credit Europe Bank (Russia) will be the first to experience this service. The number of issuers which customers will be able to pay with the Mi Smart Band 4 NFC will be added over time.

“Mastercard is the first to bring a lot of innovations to Russia, and we are constantly working to ensure that convenient payment solutions are available to Russians. Modern technologies with Mastercard give freedom of choice and an opportunity to pay in the most suitable way, and when it is convenient for you. We are pleased that the holders of Russian Mastercard cards will be the first to try the new product by simply and safely paying for purchases with Mi Smart Band 4 NFC everywhere Mastercard’s contactless technology is accepted,” Alexey Malinovskiy, Head of Mastercard in Russia, commented.

“Xiaomi is famous for offering its users innovative products at honest prices. With the entry of Mi Smart Band 4 NFC, it will dramatically change the daily habits of people. Paying with a fitness band is comfortable, fast, and reliable. Once you’re used to this convenience, you will no longer return to the usual payment methods. I would like express our appreciation to Mastercard and all the banks that believed in us, and the support they have provided to help us to make technology accessible to everyone,” Yu Man, Head of Xiaomi in Russia and the CIS, said.

To set up contactless payments, a user needs to install the Mi Fit mobile app on a smartphone and add a supported bank card in the corresponding tab (up to 6 cards can be linked). To make a payment with the Mi Smart Band 4 NFC, a user needs to go to the “Cards” menu, select the added bank card and get the device close to a payment terminal.

NFC payments are protected by Mastercard tokenization technology that replaces the card number with a 16-digit token. Information is stored in a securely protected NFC chip developed by NXP. Unauthorized access to this information is not possible, and in case of loss of the device, Xiaomi has provided a number of protective measures that will protect the user’s payment data from unwanted access.

Mi Smart Band 4 NFC can be purchased starting from today at a price of 3,990 rubles. The product is available in the official online mi.com store, recommended partners of Xiaomi, Authorized Mi Stores, as well as in retail chains of Mvideo, DNS, Eldorado, MTS, Megafon, Beeline, Svyaznoy, Wildberries, AliExpress Tmall, Citilink, and Technopark.

Photo gallery of Mi Smart Band 4 NFC

 

***

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

 In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

YOUR VISION, YOUR STORY. XIAOMI KICKS OFF SHOTBYMI 2020 PHOTOGRAPHY CHALLENGE

Beijing, CHINA, June 16, 2020 – Xiaomi is holding its 2nd ShotByMi Photography Challenge, providing an opportunity for Mi Fans to capture the amazing moments in life with their Xiaomi phones. 

ShotByMi Photography Challenge is a long-term, innovative, and professional mobile photography contest. It was first held in 2019 and drew over 136,000 entries from 131 countries. 

This year, Xiaomi encourages more Mi Fans to tell their stories by shooting photos and videos, with the core idea of ‘Your vision, your story’.

There are three independently themed episodes, each one running for one month. The first theme is ‘Summer Vibes’, where participants can upload works that match the theme with no genre restrictions. In addition to photos, short videos are warmly encouraged for  ShotByMi, so that participants can have more freedom to create inspiring visual works. 

To ensure the professionalism and fairness of judging, ShotByMi 2020 invited a number of accomplished photographers as judges. Michael Yamashita, who has won numerous awards from industry such as the National Press Photographers Association and the Asian American Journalists Association, works as the lead judge. Three other influential photographers in different categories, Jordi Koalitic, Jord Hammond and Clay Enos, are also invited as judges. They will select the outstanding entries from each episode, including a grand prize of $5000 creative fund and a Xiaomi phone!

As a company driven by our community, we encourage Mi Fans to choose their favourite work. Qualified entries will be displayed on the ShotByMi website and users can vote once for each work. For each category,  ‘the most liked photo’ and ‘the most liked video’ will be awarded gorgeous prizes! All winners for the first episode will be announced on 1st August 2020.

ShotByMi 2020 also receives support from other parties, including short-video sharing app Likee and an online photographers community 500px. 

Xiaomi looks forward to sharing the beauty of life with Mi Fans by using our latest photography smartphones.

ShotByMi 2020 link: https://event.mi.com/global/shotbymi/

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

Redmi 10X Series Debuts in Mainland China

First smartphone to adopt MediaTek Dimensity 820 SoC and support dual 5G standby

Beijing, CHINA, May 26, 2020 – Today, global technology leader Xiaomi officially announced the Redmi 10X for Mainland China – the first phone in the new Redmi X series. Standing at the forefront of the industry, Redmi 10X is the first smartphone to ship with the MediaTek Dimensity 820 SoC while also supporting dual 5G standby, achieving top-of-the-line performance with an AnTuTu score of over 410,000. The series also offers a Samsung AMOLED display and 30x digital zoom camera.

Leading performance with MediaTek Dimensity 820

Powered by a MediaTek Dimensity 820 processor, Redmi 10X series is currently the highest performing mid-to-high-end smartphone on the market. Thanks to its flagship-level four-core architecture (4X ARM Cortex-A76 cores and 4X ARM Cortex A55 cores), MediaTek 820 provides a blazing clock speed of up to 2.6Hz, enabling Redmi 10X to achieve an AnTuTu score of over 410,000, ranking first in its price range.

To ensure stable and uninterrupted performance during prolonged gaming sessions, Redmi 10X series is kept cool with a liquid cooling system that surrounds a suspended heat pipe, and multi-layered graphite to disperse the heat.

Non-stop connectivity with world’s first dual 5G standby

Redmi 10X series adopts an integrated 5G solution which supports dual-mode SA+NSA to cover mainstream Mainland China 5G frequency bands. When connected to two 5G networks simultaneously, the device can intelligently switch between the two networks to ensure optimal 5G connectivity at all times.

To continually provide peak performance with the best power consumption rate, Redmi 10X also leverages the MediaTek 5G UltraSave energy management function and smart switching technology to intelligently select optimal and sustained signal quality at lowest power.

Redmi 10X series also has targeted optimization capabilities for different usage scenarios such as elevators, basements, and high-speed transport. It is able to monitor network signals throughout popular transit routes to constantly optimize network parameters and pathways, greatly reducing the rate at which calls drop or data connectivity is lost, ensuring a stable and fast 5G connection across all locations.

 Celebrate creativity with unparalleled camera capability

Users can get creative with light photography thanks to Redmi 10X series’ outstanding camera capabilities that can capture intricate and experimental scenarios such as crowds, night scenery, running water, light painting, and starry skies. With this dynamic camera, users don’t need to fiddle with complex parameter setups in order to take playful images of light.

Redmi 10X series also boasts the industry’s first handheld low-light timelapse camera. Thanks to the low-light registration algorithm, interest point screening and 10ms nightscape alignment, users can take stunning night time photos and videos without the need of a tripod, providing a much simpler way of upgrading photography skills and video quality.

Redmi 10X series is fitted with a 48MP ultra-high resolution main camera. Redmi 10X Pro sports a 30x digital zoom with optical image stabilization (OIS), which significantly increases the stability while taking pictures.

Flagship-level features that revamps your mobile experience

Redmi 10X series sports a 6.57’’ Samsung AMOLED display that boasts 2400×1080 resolution for bright and clear image. The display supports HDR10+ and adjusts brightness and contrast in real time based on the content being played, ensuring optimal image details. With DC dimming, it minimizes stroboscopic effects in low lighting and ensures a comfortable viewing experience in the dark.

Redmi 10X series features an in-screen fingerprint sensor and customizable Always-on Display. The new Dark Mode 2.0 allows non-compatible third party apps to obtain dark mode coverage in all scenarios which ensures comfortable viewing at night, and saves 50% more power compared to LCD Dark Mode.

Redmi 10X series puts an end to the hassle of daily charging. Equipped with a 4,520mAh (typ) large capacity battery, it offers the hardware required for long lasting battery life. Redmi 10X Pro also supports 33W PD fast charge to quickly regain a sufficiently charged battery level.

Designed with a full 3D curved screen glass body, Redmi 10X series comes in four colors: Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold. The Lunar Gold variant adopts the AG craft commonly seen in flagship phones, which is designed with a matte finish that exudes quality and is resistant to finger smudges. Both sides of the device are built with the highly durable Corning® Gorilla® Glass 5, giving it smash and drop-proof qualities. Redmi 10X series sports IP53-level for dust and splash protection, offering resistance to light rain and other unexpected mishaps of daily life.

Other notable features include: Xiaomi’s latest MIUI 12 software1,multifunctional NFC for swift payments and door access, linear motor for haptic feedback, 1217 ultra-linear speaker for loud playback, IR blaster for quick remote control, and an in-screen fingerprint sensor for quick unlock experience – a powerful configuration rarely seen in other products in a similar price range.

Redmi 10X series comes in two editions, Redmi 10X and Redmi 10X Pro. The core hardware configuration of the two devices maintains a high degree of quality and consistency.

Redmi 10X comes in four variants: 6+64GB, 6+128GB, 8+128GB, and 8+256GB, priced at RMB 1,599, RMB 1,799, RMB 2,099, and RMB 2,399 respectively.

Redmi 10X Pro comes in two variations: 8+128GB and 8+256G, priced at RMB 2,299 and RMB 2,599 respectively. The two devices are currently available for purchase through all official Xiaomi channels.

Xiaomi also revealed the Redmi 10X 4G edition. Sporting a MediaTek Helio G85 processor, Redmi 10X 4G has a 6.53’’ full screen display with a tiny in-display camera and a 48MP rear quad camera, a large 5,020mAh (typ) battery and an ultra-large 128GB storage capacity. It comes in three colors: Skyline Blue, Forest Green and Frost White. Priced at RMB 999 for 4+128GB, it is currently available for purchase through all official Xiaomi Mainland China sales channels.

Quick Specs:

Redmi 10X Pro Redmi 10X (5G) Redmi 10X (4G)
Display 6.57’’ Samsung AMOLED Dot Drop Display

2400 x 1800 FHD+

4300,000:1 (typ) contrast ratio

800nit max. brightness

DC dimming

HDR10/10+

6.53” LCD DotDisplay

2340 x 1080 FHD+

1500:1 contrast ratio

450nit max. brightness

TÜV Rheinland Low Blue Light Certification

Corning® Gorilla® Glass 5

Body IP53-level splash-proof

3D curved design, Corning® Gorilla® Glass 5 both front and back

IP53-level splash-proof
Dimension 164.16 x 75.75 x 8.99mm 162.3 x 77.2 x 8.9mm
Weight 208g 205g 199g
Network Support Dual Mode SA+NSA

Dual 5G standby: n1/n3/n41/n78/n79

Supports 1T4R

TÜV Rheinland High Network Connection Performance(Gaming)

Dual SIM + microSD

Dual 4G standby

Processor MediaTek Dimensity 820, up to 2.6GHz clock speed

7nm process technology

CPU: A76+A55

GPU: Mali-G57 MC5

MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55

GPU: ARM G52 MC2

Storage LPDDR4X + UFS2.1(Write Turbo + HPB) LPDDR4X + eMMC 5.1

Supports up to 512GB Micro-SD expansion

Heat Dissipation Suspended heat pipe + 5-layered graphite N/A
Rear Camera 48MP main camera, 1.6μm (4-in-1)

8MP ultra wide-angle camera, 119° FOV

8MP telephoto camera, 30x digital zoom, OIS

5MP macro camera, AF

48MP main camera

8MP ultra wide-angle camera, 119° FOV

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

Front Camera 20MP AI Beautify 16MP AI Beautify 13MP, 1.12μm, f/2.25
Connectivity Multifunctional NFC

IR blaster

Bluetooth 5.0

IR Blaster

Bluetooth 5.0

Bluetooth 5.0

Supports FM radio playback

Security Optical in-screen fingerprint sensor Rear fingerprint sensor
Charging 4520mAh (typ)

33W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

4520mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

5020mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

Audio 1217 ultra-linear speaker

3.5mm headphone jack

1216 linear speaker

3.5mm headphone jack

Motor Linear motor Vibration motor
System MIUI 11 based on Android 101
Variant 8GB + 128GB
8GB + 256GB
6GB + 64GB, 6GB + 128GB
8GB + 128GB, 8GB + 256GB
4GB + 128GB

6GB + 128GB

Color Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold Skyline Blue, Forest Green, Frost White

 

Redmi Smart TV X Series

Following the huge success of Redmi Smart TV Max 98’’, Xiaomi also announced today three new variants under the Redmi X Series: Redmi Smart TV X50, Redmi Smart TV X55 and Redmi Smart TV X65.

Featuring a 97% screen-to-body ratio and an ultra-slim metal bezel, the Redmi Smart TV X series offers a stunning full screen display that supports 4K high-resolution playback and up to 85% NTSC spectrum. It also comes with a range of premium features that include 60Hz MEMC technology, 8 units punchy base audio system, Dolby Audio enhancement technology and DTS-HD support. Combined, Redmi Smart TV X series will guarantee you a truly immersive gaming and movie session. All variants support remote control using XiaoAi AI Assistant and are capable of connecting to other AIoT devices.

Starting from June 10th, Redmi Smart TV X65 and Redmi Smart TV X55 will be available for purchase via Xiaomi official channels in mainland China, priced at RMB 3,299 and RMB 2,299 respectively. Redmi Smart TV X50 will also be available soon.

RedmiBook 16 Ryzen™ Edition

Xiaomi also unveiled a brand new laptop under the Redmi brand – RedmiBook 16 Ryzen Edition. Featuring a 16.1’’ full screen display with 3.26mm ultra-slim bezels, the screen achieves 100% sRGB for color accuracy. RedmiBook 16 Ryzen Edition is among the first batch to sport the all-new 7nm AMD Ryzen 4000 series. Its CPU performance increases by 34.5%, while the battery efficiency increases by 60% compared to the 7nm Zen2. The device offers a long-lasting battery life of up to 12 hours with superb charging speed that charges up to 50% in just 38 minutes via USB type-C2. It also comes with a compact foldable 65W charging adapter for convenience.

Aside from RedmiBook 16 Ryzen Edition, two other models were introduced at the launch – RedmiBook 14 II Ryzen Edition and RedmiBook 13 Ryzen Edition.  All the RedmiBooks come with 16GB LPDDR5 RAM and 512GB SSD ROM variant, and will be available at RMB 3,999 via Xiaomi’s Mainland China official sales channels.

For product images, please refer to Redmi 10X, Redmi 10X Pro, Redmi 10X 4G.

1 MIUI 12 updates will gradually rollout via OTA starting from late June 2020.

2 Data tested by Xiaomi internal lab, actual usage may vary depending on different conditions.

 About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

[News] Xiaomi’s revenue up 13.6% YoY in Q1 2020

Xiaomi’s Revenue Up 13.6% YoY in Q1 2020
Top and Bottom-line Grow Despite Headwinds, Both Beat Market Consensus
Major Products Sales Experience Solid Recoveries and Return to Pre-pandemic Level

Hong Kong, 20 May 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months ended March 31, 2020.

In the first quarter of 2020, Xiaomi achieved solid growth across all business segments. Its total revenue amounted to RMB49.7 billion, representing an increase of 13.6% year-on-year (“YoY”). Adjusted net profit was RMB2.3 billion, increasing by 10.6% YoY.

According to Canalys, a market research firm, Xiaomi successfully navigated the market downturn and were able to achieve the highest YoY growth in shipments among the top five smartphone companies worldwide. Meanwhile, Xiaomi’s smartphone 5G penetration rate in China was 25.9%, surpassing the industry average, reflecting its leading position in the 5G smartphone market, and the effective execution of the “5G + AIoT” dual-engine strategy.

Q1 2020 Financial Highlights:
• Total revenue was approximately RMB49.7billion, up 13.6% YoY, beating market consensus
• Gross profit was approximately RMB7.56 billion, up 44.9% YoY
• Non-IFRS adjusted net profit was RMB2.3 billion, up 10.6% YoY, beating market consensus
• R&D expenses was RMB1.9billion, up 13.4% YoY

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Although the industry is facing severe challenges, the Group still experienced growth in all segments despite the market downturn, which fully reflects the flexibility, resilience and competitiveness of Xiaomi’s business model. In the first quarter of 2020, we successfully issued the first U.S. dollar bond, which was 7.5 times oversubscribed; we also featured on the ‘Forbes’ Global 2000 list’ again this year, which highlights the international capital market’s recognition of Xiaomi. We believe a crisis is the ultimate litmus test for a company’s value, business model and growth potential. As the impact of the pandemic starts to ease, we will continue to focus on the ‘5G + AIoT’ strategy and strengthen our scale of investment, in order to let everyone in the world enjoy a better life through innovative technology.”

Q1 2020 Performance Review

Dual-Brand Strategy Yields Excellent Results
Occupy the Leading Position in 5G Market

In the first quarter of 2020, Xiaomi’s revenue in the smartphones segment reached RMB30.3 billion, an increase of 12.3% YoY; its shipment of smartphones reached 29.2 million units in the same period, an increase of 4.7% YoY. According to Canalys, in the first quarter of 2020, Xiaomi ranked 4th globally in terms of smartphone shipments, and its market share rose to 11.1%, making Xiaomi one of only two of the top five smartphone companies worldwide to maintain YoY growth in shipments.

Xiaomi continued to execute its dual-brand strategy, which delivered excellent results, in the first quarter of 2020. Shipments of Mi 10 and Mi 10 Pro exceeded 1 million units two months after their launch in February 2020. The Redmi brand continued to introduce highly competitive products at different price points. Redmi launched its flagship K series Redmi K30 Pro and Redmi K30 Pro Zoom Edition. On the back of the highly popular Redmi Note 8 series, the second best-selling smartphone model globally in the first quarter of 2020 according to Canalys, Xiaomi launched Redmi Note 9S and Redmi Note 9 Pro in overseas markets.

Boosted by the premium smartphone models, the average selling price (“ASP”) of Xiaomi’s smartphones increased by 7.2% YoY in the first quarter of 2020, and the ASP of its smartphones in mainland China and overseas markets increased by 18.7% and 13.7% respectively.

IoT Business Grows Continuously
Driven by Solid Business Foundation

In the first quarter of 2020, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB13.0 billion. Due to Xiaomi’s diversified IoT product offerings and solid business foundation, the Group achieved a YoY increase of 7.8% in revenue despite the pandemic.

As the world’s leading consumer IoT platform, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform grew to 252 million units as of March 31, 2020, an increase of 42.6% YoY. Moreover, the number of users who have five or more devices connected to the Company’s IoT platform (excluding smartphones and laptops) reached 4.6 million, an increase of 67.9% YoY. In March 2020, AI assistant“小愛同學” had 70.5 million monthly active users (“MAU”), an increase of 54.9% YoY; Mi Home app had 40.0 million MAU, an increase of 53.3% YoY.

In the first quarter of 2020, despite the overall decline in TV shipments globally due to the pandemic, Xiaomi’s global shipments of smart TVs still increased by 3% YoY to 2.7 million units, and its smart TV business continued to maintain its leading position in both mainland China and overseas markets. According to research firm All View Cloud (“AVC”), in the first quarter of 2020, Xiaomi’s TV shipments in mainland China ranked 1st for the fifth consecutive quarter and its global TV shipments ranked among the top five.

In February 2020, Xiaomi introduced the AX3600, a WiFi 6 enabled AIoT router, making Xiaomi the first brand in China to support WiFi 6 technology from terminals to routers. The sales of its routers increased by 124% YoY in the first quarter of 2020, and according to AVC, Xiaomi ranked 2nd in China in terms of online router shipments. Also, sales of its Mi True Wireless Earphones, Mi Band, Mi Electric Scooter and Mi Robot Vacuum increased by 619.6%, 56.0%, 40.7% and 40.0% YoY respectively.

According to Canalys, Xiaomi ranked 1st in terms of electric scooter and wearable bands shipments and 3rd in terms of True Wireless Stereo (“TWS”) shipments globally in 2019. According to iResearch, Xiaomi also ranked 1st in terms of electric scooter shipments globally in 2019.

Overseas Business Grows Despite Headwinds
Half of Total Revenue from Overseas Markets

Xiaomi’s overseas revenue increased by 47.8% YoY to RMB24.8 billion in the first quarter of 2020, accounting for 50.0% of its total revenue. Overseas revenue contributed to half of its total revenue for the first time.

In the first quarter of 2020, Xiaomi’s smartphone captured a market share of approximately 31.2% of shipments in India, and ranked 1st for the 11th consecutive quarter, according to IDC. Xiaomi leveraged its leading position in India, which also accelerated its growth in adjacent markets. According to IDC, Xiaomi ranked 1st in smartphone shipments in Nepal in the first quarter of 2020 with a market share of 30.9%, the equivalent of the market share of the 2nd and the 3rd ranked smartphone companies combined.

Besides, Xiaomi experienced remarkable growth in major overseas markets. According to Canalys, in the first quarter of 2020, its smartphone shipments grew by 58.3% YoY in the European market, accounting for 14.3% market share and ranking among the top four. Xiaomi also ranked among the top four in Italy, France and Germany. According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased by 79.3% YoY. In Spain, it became the No. 1 smartphone company by shipments with a 28.0% market share. In Latin America, its market share ranked 5th following a 236.1% YoY increase in smartphone shipments, against a decline for the overall market. In addition, its smartphone shipments in the Middle East and Africa grew by 55.2% and 284.9% respectively.

Internet Services Revenue Grows Steadily

Xiaomi’s internet services revenue amounted to RMB5.9 billion in the first quarter of 2020, representing an increase of 38.6% YoY. User activity and time spent on its devices increased in the first quarter of 2020. In March 2020, the MAU of MIUI increased by 26.7% YoY to 330.7 million, while the mainland China MAU of MIUI reached 111.5 million.

By using diversified monetization methods, including search, pre-installation and news feeds, its expanded advertiser base across a variety of industries, and the optimization of its recommendation algorithms, advertising revenue reached RMB2.7 billion, an increase of 16.6% YoY. Besides, due to the fast-growing online gaming market in mainland China and higher online gaming average revenue per user from its premium smartphone users, its online gaming revenue increased by 80.5% YoY to RMB1.5 billion in the first quarter of 2020. Its internet services revenue outside of advertising and gaming from mainland China smartphones, including those generated from the Youpin e-commerce platform, fintech business, TV internet services and overseas internet services, increased by 71.5% YoY in the first quarter of 2020.

Video streaming and other subscription services provided on Xiaomi’s TVs became a major entertainment choice for many consumers amid the pandemic. As users grew accustomed to paid subscription services on Xiaomi’s platforms, its subscription revenue grew rapidly. In March 2020, MAU of its smart TVs and Mi Box reached 30.4 million, representing an increase of 46.8% YoY. As of March 31, 2020, the number of paying subscribers increased by 53.7% YoY to 4.3 million.

Impact of Covid-19 outbreak

Xiaomi spared no efforts to combat the coronavirus. Xiaomi was among the first internet companies to fight the pandemic in Hubei province, donating and delivering critical medical supplies to more than 30 hospitals in the province. Besides combatting the pandemic in China, Xiaomi actively fought to help address the global emergency and made large donations of medical supplies, including masks, protective suits and ventilators, to more than 30 countries around the world.

In mainland China, as the impact of the pandemic began to ease, the sales of Xiaomi’s major products experienced solid recoveries. The Group proactively worked with its supply chain partners to help them ramp up production capacities. Its production in mainland China has mostly resumed, and smartphone demand has rebounded quickly. Since April, its mainland China smartphone shipments have gradually returned to the pre-pandemic level, and its smart TV shipments have also largely recovered.

In overseas markets, Xiaomi’s extensive global reach allowed the Group to quickly strategize and deploy resources across different markets in response to the pandemic. As lockdown measures in various markets are gradually lifted, sales are starting to recover. As of the third week of May, the weekly number of smartphone activations in the European market had returned to over 90% of the average weekly level in January 2020.

– End –

 

 About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

POCO F2 Pro: The Ultimate Flagship Killer

Beloved smartphone brand returns with best-in-class performance experience

Beijing, CHINA, May 12, 2020 — POCO, the beloved smartphone product brand today launched its latest device: POCO F2 Pro. Tailored to tech enthusiasts, the device prioritizes performance over frills – without the traditional flagship price tag. 

With the Snapdragon™ 865 Mobile Platform under the hood, POCO F2 Pro offers sustained peak performance, extremely fast processing speeds, and a true full-screen viewing experience that’ll have techies waving goodbye to their current daily driver. 

Powerfully cool with Qualcomm® Snapdragon™ 865 and LiquidCool Technology 2.0

POCO F2 Pro takes the mobile experience to the next level with Qualcomm® Snapdragon™ 865: the most powerful 5G processor on the market. Paired with a Kryo™ 585 octa-core chip processor and Adreno™ 650 GPU, both offer 25% improved performance over their predecessor, delivering the ultimate performance with constantly connected users in mind. The powerful SoC is complimented with ultra high-speed LPDDR51 RAM and the latest UFS 3.1 storage, which enable POCO F2 Pro to offer top-notch read-and-write capabilities for insanely smooth operations.

With LiquidCool Technology 2.0, POCO F2 Pro sports the largest vapor chamber available on the market, along with multiple stacks of graphite and graphene. This solution keeps the device cool, especially the SoC and the surface of the phone, and sustains peak performance even under heavy activity loads. Optimized for power users and TÜV Rheinland High Gaming Performance certified, POCO F2 Pro delivers an improved gaming experience with enhanced HDR display and realistic haptic feedback with a z-axis linear motor. It also offers an immersive audio experience with Hi-Res Audio certification.

Sophistication meets vibrancy with a sleek design and 6.67” AMOLED ultimate Full Screen Display 

Checking all the boxes for a true-blue flagship killer, POCO F2 Pro touts a variety of favorite features, including an optical in-screen fingerprint sensor and Corning®️ Gorilla®️ Glass 5 on the front and back for sturdy protection. The device is offered in radiant colors and styles to suit every personality, including grey, purple, blue, and white – sporting an anti-glare matte finish in the purple and grey variants. 

With a contrast ratio of 5000000:1 and a brightness of 500 nits (typ) / 800 nits (HBM), the device brings display quality to the forefront. No matter the time of day, users can count on a comfortable viewing experience through POCO F2 Pro’s bright 6.67” AMOLED ultimate Full Screen Display, featuring a 360° triple ambient light sensor to deliver accurate ambient light detection and smooth brightness adjustment. 

Taking display quality even further, the device boasts the latest TÜV Rheinland Full Care Display Certification, HDR10+, DC dimming, and Sunlight Mode 2.0. Through its advanced customizable color scheme settings, users can incorporate their own unique flair to the device’s display for a personalized experience. 

Photography reigns supreme with 64MP quad rear camera and 20MP pop-up camera 

Touting an impressive 64MP rear quad camera set up, POCO F2 Pro’s Sony IMX686 sensor captures clear, detailed images, while its 13MP 123° ultra wide-angle lens lets users take effortlessly gorgeous landscapes and large group photos. A 5MP macro and 2MP depth sensor round out the rear camera for detailed close-ups with unparalleled bokeh, allowing for beautiful images every time.

With ultra-high definition video recording at 8K (24fps) and 4K (60fps), POCO F2 Pro turns any user into a cinematographer. The Pro mode for both photo and video offers more control over focus and exposure, so users can capture higher quality images without the use of a DSLR or other professional cameras. 

On the front, POCO F2 Pro sports a massive 20MP pop-up camera with a multicolor notification light, helping minimize front screen bezels without compromising camera quality. The selfie camera also sports 120fps slow motion video recording capability to turn even basic videos into cinematic masterpieces. 

Accelerated performance shines with high-capacity 4,700mAh (typ) battery and swift 9.6Gbps connectivity speeds

Enabling a reliable extended user experience, POCO F2 Pro packs a mighty punch with its massive 4,700mAh battery, surpassing the average user’s power needs even during heavy usage. The device also sports a swift 30W fast charge, which can fuel the device to 64% in just 30 minutes and 100% in 63 minutes2. In addition to superb charging speed, POCO F2 Pro also comes with a 33W in-box charger which provides a convenient power-up experience for users constantly on the go. 

With the support of WiFi 6, POCO F2 Pro provides a hyper-fast connectivity experience with speeds of 9.6Gbps, nearly three times as fast as WiFi 5. Additionally, the device integrates a multi-link connection allowing for stable and peak network connections at all times across 2.4G Wi-Fi, 5G Wi-Fi, and mobile data. 

POCO F2 Pro Quick specs

 

POCO F2 Pro
Display

6.67” AMOLED ultimate Full Screen Display
2400×1080 FHD+
Contrast ratio: 5,000,000:1
Brightness: 500 nits (typ) / 800 nits (HBM)
360° triple ambient light sensor
TÜV Rheinland Full Care Display Certification
HDR10+
Advanced color scheme settings
Corning® Gorilla® Glass 5

Color

Neon Blue, Electric Purple, Cyber Grey, Phantom White
– Anti-glare matte finish in grey and purple devices

Dimensions

 163.3mm x 75.4mm x 8.9mm, 218g

Network Support

Dual SIM standby3
Wi-Fi 6, 5G MultiLink

Processor

Qualcomm® Snapdragon™ 865, 7nm process technology
Kryo™ 585 octa-core CPU
Adreno™ 650 GPU
5G supported

Storage

LPDDR5 + UFS 3.1 (8GB+256GB variant)
LPDDR4X + UFS 3.1 (6GB+128GB variant)

Cooling System

LiquidCool Technology 2.0 – 3,435mm2 Vapor Chamber + multi-layer graphite + graphene, up to 14°C CPU core temperature reduction

Rear Camera 

64MP + 13MP + 5MP + 2MP quad rear camera
64MP high-resolution main camera
– Sony IMX686, 1/1.7“ sensor size, ƒ/1.89, 1.6μm 4-in-1 Super Pixel, AF, 6P lens
13MP 123°ultra wide-angle camera
5MP telemacro camera, 1.12μm pixel size, f/2.2, AF
2MP depth sensor

Supports 8K@24fps/4K@60fps video recording, Pro mode, 4K 30fps time-lapse, ShootSteady video, Video bokeh, Night mode 2.0, Vlog mode, Cinematic mode

Front Camera

20MP pop-up front camera
Supports 120fps front slow motion
Multi-color notification light
Drop protection 

Connection

Multifunctional NFC, IR blaster

Security

In-screen fingerprint sensor

Battery & Charging

4,700mAh (typ) battery
30W wired fast charge (63 mins to 100%2)
In-box charger: 33W
USB Type-C

Audio

3.5mm headphone jack
Hi-Res Audio certification

Motor

Z-axis linear vibration motor

System

MIUI for POCO based on Android 10

Storage Variants

8GB+256GB
6GB+128GB

 

POCO F2 Pro will be available for purchase online starting today at an early bird price of EURO 499 for 6GB+128GB variant. The 8GB+256GB variant starts at EURO 599.4

1LPDDR5 only available on the 8GB+256GB variant. The 6GB+128GB comes with LPDDR4X.
2Lab results. Results may vary based on individual conditions.
3Availability varies between markets. Supports dual 4G standby, single 5G standby. Dual 5G not supported.
4Pricing and availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.