Life in 4K: How Xiaomi is Redefining the 4K Viewing Experience

Xiaomi develops a true game-changer for the 4K laser projector industry

Laser projectors have become a popular alternative to traditional televisions for their ease of use, long-lasting light source, and the cinema experiences they enable. Despite the popularity of projectors, few consumers are able to obtain these high-end products due to their excessive price tags, but Xiaomi is out to change that.

Xiaomi’s brand philosophy is deep rooted in the belief that high-end products should be accessible to all consumers, which is why the company is committed to relentlessly pursuing the development of quality products at honest prices. Xiaomi’s Mi 4K Laser Projector 150” keeps to this promise with its affordable pricing and premium level specs, including its multi-port connections, premium audio, and Advanced Laser Phosphor Display 3.0 (ALPD 3.0).

To learn more about the latest category trends and product innovations, we sat down with experts from Xiaomi and Formovie – the ecosystem company behind Mi 4K Laser Projector 150”.

Reinventing Content Consumption with Cinema-Grade Technology

Xiaomi and its partners are committed to making advanced technology accessible to everyone. With this philosophy in mind, the team developed Mi 4K Laser Projector 150”: a premium product designed for today’s movie watchers consuming entertainment experiences at home more than ever before – not just due to the global pandemic, but because we are living in a golden age of quality content.

“Major players in the projector sector are releasing high-end laser projector products, but most are priced over $6,000, well out of reach for most consumers who want a high-quality product at a reasonable price,” said YongSai Lai, CEO at Formovie.

“The projector’s ALPD 3.0 technology has achieved breakthroughs on color accuracy and color spectrum – and its unique color wheel technology ingeniously solves the issue of thermal quenching in conversion phosphors,” said Xiliang Wu, vice president of Formovie. Meanwhile, Mi 4K Laser Projector 150” leverages a high-density laser that enables high-conversion efficiency for a more stable and reliable viewing experience. 

This ALPD 3.0 technology, self-developed by Appotronics – parent company of Formovie, has been widely applied to digital cinemas and other theaters in China. Its unparalleled color accuracy and advanced color spectrum bring a true cinema-grade experience to consumers, all from the comfort of their own home.

Outside of this revolutionary ALPD 3.0 technology, Mi 4K Laser Projector 150” boasts other premium features such as its compact, and easy-to-install design, Android TV 9.0 system with built-in Google Assistant*, and 30W dual full-frequency + dual high-frequency speaker system with Dolby and DTS-HD decoding support. 

An Accessible Home Theater Experience Without Compromise

When developing Mi 4K Laser Projector 150”, product experts and engineers from Xiaomi and Formovie set out to develop a product that was a true industry disruptor, pushing the boundaries of design and addressing many shortcomings of current projectors in the market. 

“We’ve found that many projectors in the market either use unverified Android builds or don’t come with a smart system and that can really impair user experience,” continued YongSai Lai. Without a built-in smart system, users have to seek out alternative solutions to access smart features on their projector, and in an age where consumers are used to having content right at their fingertips, access to smart features such as Google or YouTube are key to the success of the product. So Mi 4K Laser Projector 150” set out to change the game. 

“Mi 4K Laser Projector 150’’ addresses many shortcomings of home theater systems,” said GuoFang Liu, product manager at Xiaomi. “We specifically designed the heat dissipation system to make it more efficient, and designed the sound bar to achieve a best-in-class audio experience.” In fact, the sound quality on Mi 4K Laser Projector 150” is so outstanding that it can even be used as a standalone speaker for music, podcasts, or other audio-driven content.

A Bright Future Ahead

By scaling the 4K laser projector sector and offering devices such as Mi 4K Laser Projector 150” at an accessible price point, Xiaomi is pioneering the category’s future. And they’re only just getting started. 

“We will continue to explore more projector form factors such as portable projectors with a battery, micro projectors with high brightness, ultra-short throw ratio projectors with higher color gamut, and continue to explore touch, interactive, 3D and other technologies in greater depth,” said GuoFang Liu.

*Android, YouTube, Google Play, and other related marks are trademarks of Google LLC.


Financial results: Xiaomi beats estimates with record quarterly revenue and net profit

Record performance across various business segments in Q3 2020 highlighting potential of “Smartphone x AIoT” strategy

Hong Kong, 24 November 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months and nine months ended 30 September 2020 (“the Period”).

Xiaomi’s stellar Q3 2020 performance sets 15 records:

  • Total revenue was RMB72.2 billion, YoY growth 34.5%
  • Adjusted net profit was RMB4.1 billion, YoY growth 18.9%
  • Smartphone revenues was RMB47.6 billion, YoY growth 47.5%
  • Smartphone shipments were 46.6 million units, YoY growth 45.3%
  • Overseas markets revenues
  • Overseas IoT and lifestyle products revenues
  • Overseas internet services revenues
  • Overseas MIUI MAU (monthly active users)
  • Internet services advertising revenues
  • Global MIUI MAU
  • Smart TVs and Mi Box MAU
  • The number of connected IoT devices (excluding smartphones and laptops) on the AIoT platform
  • The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops)
  • Mi Home App MAU
  • AI Assistant MAU

Xiaomi Corporation said, “The Group maintained its strong growth momentum in the third quarter of 2020 and posted record high quarterly revenue and net profit. During the quarter, we achieved sustained growth across various business segments and the Group continues to pursue its core ‘Smartphone x AIoT’ strategy.”

“We have the world’s leading smartphone business and consumer IoT platform with the former continuing to grow despite headwinds. Leveraging our dual-brand advantages and unremitting technological inputs as well as our ‘three guiding principles’ – never cease to explore and innovate, continue to offer products with strong price-to-performance ratio, and seek to make the coolest products – we successfully upheld our position in the premium market and smartphone shipments ranked among the top 3 in the world once more. Coupled with the diversified business ecosystem and Internet services, our AIoT terminals continue to attract traffic and its monetization capability continues to strengthen forming a strong value chain worthy of notice.”

Smartphone shipments ranked top 3 globally; maintained position in the premium smartphone market

In Q3 2020, Xiaomi’s smartphone business grew significantly – both revenue and shipments achieved record high levels – and kept the momentum for growth in both mainland China and in overseas markets. Smartphone revenue amounted to RMB47.6 billion in the quarter representing an increase of 47.5% YoY while smartphone shipments totaled 46.6 million units, an increase of 45.3% YoY.

According to Canalys, Xiaomi ranked 3rd globally in terms of smartphone shipments with a market share of 13.5% in Q3 2020. In the first 10 months of 2020, the Group sold more than 8 million units of smartphones globally with retail price points at or above RMB3,000 in mainland China and EUR300, or equivalent, in overseas markets.

The Group insisted on implementing a dual-brand strategy and yielded significant results in mainland China, achieving growth in both volume and average selling price (“ASP”). It successfully upheld its position in the premium smartphone market spearheading industry advancements in key smartphone features such as camera and fast charging. According to Canalys, Xiaomi’s smartphone shipments market share in mainland China climbed to 12.6% in the third quarter of 2020 from 9.0% in the same period of 2019, maintaining a top four position.

Meanwhile, the ASP of Xiaomi’s smartphones in mainland China increased by 14.7% YoY driven by a higher percentage of sales from premium smartphones.

During the Singles’ Day shopping festival in 2020, Xiaomi ranked 1st in sales volume among Android smartphones on Tmall.com, JD.com and Suning.com. According to Canalys, Redmi accounted for 3 of the world’s top 10 best-selling smartphones in the third quarter of 2020.

Continued leadership in smart living as “Smartphone × AIoT” strategy begins to bear fruit

Leveraging on the large user base and new retail channel capabilities bolstered by the “Smartphone × AIoT” strategy, the Group’s revenue from IoT and lifestyle products segment amounted to RMB18.1 billion in Q3 2020, representing an increase of 16.1% YoY. Revenue from IoT and lifestyle products in overseas markets increased by 56.2% YoY, reaching a historical high.

Xiaomi continued its leadership in the mainland China smart TVs market and introduced a number of flagship products within the Mi TV Master Series in Q3 2020, further solidifying its position in the premium market. Global shipments of Xiaomi’s Smart TVs reached 3.1 million units. According to All View Cloud (“AVC”), Xiaomi ranked No.1 in mainland China for TV shipments for the seventh consecutive quarter and maintained a top five position globally.

Xiaomi also maintained a leading position in a wide array of IoT products and continuously broadened its product portfolio and brought innovative technologies to users in the quarter. According to IDC, Xiaomi ranked among the top 3 in terms of shipments last quarter in various categories in mainland China, including smart door locks, air purifiers, robot vacuum cleaners, TWS earbuds and wearable bands etc. 

As of September 30, 2020, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s AIoT platform reached 289.5 million units, representing an increase of 35.8% YoY. The number of users who have five or more devices connected to Xiaomi’s AIoT platform (excluding smartphones and laptops) reached 5.6 million, representing a YoY growth of 59.0%. AI assistant “小愛同學” had 78.4 million MAU in September 2020 representing a YoY increase of 35.5%. At the same time, the MAUs of Mi Home App reached 43.1 million, representing a YoY increase of 34.2%.

Strengthened monetization capability of internet services

Revenue from internet services segment increased by 8.7% from Q3 2019 to RMB5.8 billion in Q3 2020. Overseas internet services revenue increased by 75.6% YoY to RMB0.7 billion, accounting for 12.0% of the total internet services revenue.

Driven by the strong growth of smartphone shipments, MIUI MAU increased by 26.3% to 368.2 million in September 2020 while the mainland China MAU of MIUI reached 109.4 million.

In Q3 2020, advertising revenue reached a record high of RMB3.3 billion, representing an increase of 13.7% YoY primarily attributable to the enhancement of the Group’s monetization efficiency and the strong growth in overseas advertising revenue. Meanwhile, revenue from gaming in Q3 2020 was RMB800 million.

In September 2020, MAU of smart TVs and Mi Box reached 35.8 million, representing an increase of 49.9% YoY. As of September 30, 2020, the number of paid subscribers increased by 28.2% YoY to 4.2 million.

Over half of total revenue from overseas markets for the first time

In Q3 2020, Xiaomi’s revenue from overseas markets increased 52.1% YoY to RMB39.8 billion, accounting for 55.1% of total revenue, which marked record high quarterly overseas revenue and overseas revenue contribution to total revenue.

According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased 107.3% YoY this quarter achieving a market share of 13.3% and ranking among the top 3 in the region for the first time. In particular, Xiaomi retained the top spot in Spain in smartphone shipments for the 3rd consecutive quarter with a 33.9% market share. Besides, Xiaomi also realized rapid growth in various other markets such as Latin America, Middle East and Africa.

Xiaomi strengthened existing channel networks and made significant progress in cellular carrier channels. As of September 30, 2020, Xiaomi established partnerships with more than 50 telecoms carriers covering over 100 sub–networks in 50 countries. In the first 9 months of the year, Xiaomi shipped over 10 million smartphones to overseas markets excluding India via e-commerce channels.

R&D he investment continues to increase   

Xiaomi is dedicated to advanced technology; the Group took strides across an array of research and development programs to further enhance the user experience.

During the Period, Xiaomi introduced revolutionary ultra-wideband (UWB) technology. With this technology, a user’s smartphone will be able to perceive signals from smart devices in its surroundings and control them by simply pointing towards them. In addition, Xiaomi unveiled the 3rd Generation Under-screen Camera Technology and debuted 80W Mi Wireless Charging Technology.

At the annual Mi Developer Conference (MIDC 2020) held in November 2020, the Group launched Xiaomi Vela, an IoT software platform built on the Nuttx open-source embedded operating system. This platform aims to enhance the interconnectivity across all everyday scenarios to build out a thriving IoT ecosystem. At this event, Xiaomi also introduced the next-generation AI Assistant “XiaoAi AI Assistant 5.0” offering functions such as full-scenario intelligent collaboration, conversational active intelligence and customized voice.

To date, Xiaomi has established a large engineering team consisting of over 10,000 talented engineers. In 2021, the Group will continue to advance investment and recruit more engineers to strengthen its R&D capabilities. The Group looks to further broaden Xiaomi’s technological frontier capabilities across key areas including camera imaging, screen display, fast charging/wireless charging, audio, IoT platform and connectivity, AI and voice interaction, 5G/6G, Big Data and cloud based services, digitalization and workflow management system, and smart manufacturing.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

XIAOMI OPENS ITS FIRST STORE IN THE ARCTIC CIRCLE

  • Located in the Arctic Circle, as of now, this new Mi Store in Russian city Murmansk is Xiaomi’s northernmost offline retail point in the world
  • This presence heralds another geographical advancement for the global technology leader, and marks a step beyond in the worldwide expansion of its efficient retail system
  • Xiaomi ranks 7th on the list of Russia’s Most Loved Brands, up one position from one year ago, says the latest survey

Murmansk, RUSSIA, October 12 – Global technology leader Xiaomi today announced the opening of its official Mi Store in Murmansk, a city located within the Arctic Circle, making it the company’s northernmost point of sale in the world.

Yu Man, Head of Russia and CIS, Xiaomi, said: “We are so excited and thankful to our partner for an amazing opportunity to make this dramatic northbound move. Xiaomi’s chain of offline stores in Russia now covers 10 timezones, and my heart fills with happiness when I see more and more Mi Fans and consumers get closer to innovations we provide.” 

The store, located in Murmansk Mall, has become one of the most loved shopping venues among local residents. The 80 square-meter shop provides Xiaomi’s latest lineup of smartphones and ecosystem smart hardware. 

Under the Preferred Partner Program, this store joins a fleet of 151 official points of sale in Russia. During the coming years, some 60 exclusive Xiaomi stores will open their doors in Russia thanks to a newly signed partnership with Inventive Retail. 

Although located in the Arctic Circle, Murmansk’s proximity to the Barents Sea and the warm air masses delivered by the ocean currents help create a mild climate and shape up the world’s northernmost seaport. The population of Murmansk is approximately 230,000 as of 2020.

As of the end of September, there had been over 700 offline Mi Stores in overseas markets except India. As of now, in India there are over 11,000 official points of sale, including more than 8,000 Mi Preferred Partners, some 3,000 Mi Stores, 77 Mi Homes and 50 Mi Studios.

On another note, according to the latest survey by Online Market Intelligence, in 2020 Xiaomi ranks 7th on the list of Russia’s Most Loved Brands, up one position from one year ago.


Xiaomi Introduces Pioneering 80W Mi Wireless Charging Technology

To 100% in 19 minutes, no strings attached

October 19, 2020, Beijing  – Xiaomi today is excited to introduce its latest achievement in the field of next generation fast charging – the pioneering 80W Mi Wireless Charging Technology. A major leap forward from Xiaomi’s 30W Wireless Charging Technology introduced last year, the new iteration of the cutting edge technology is an order of magnitude ahead of similar solutions offered by other smartphone brands.

80W Mi Wireless Charging Technology is capable of filling a 4,000 mAh battery to 10% in 1 minute, 50% in 8 minutes and 100% in just 19 minutes. For comparison, 30W Mi Wireless Charging Technology from 2019 was capable of charging a similar battery to 50% in about 25 minutes, and 100% in 69 minutes1.

The introduction of 80W Mi Wireless Charging Technology is expected to set a new benchmark not only in the area of wireless charging but in charging as a whole. Xiaomi has been spearheading this trend by recognizing the importance of battery life and faster charging for the future development of smartphones. 

In March 2020, Xiaomi introduced to the world 40W wireless charging, in August that record was broken by Xiaomi’s first mass-produced 50W wireless charging technology, only to be broken again with 80W Mi Wireless Charging Technology. In less than a year, three technological breakthroughs and three new records.

Xiaomi recently introduced Mi 10 Ultra, the world’s first smartphone equipped with 120W wired charging and 50W wireless, to global acclaim.

  1. Data acquired from Xiaomi Labs

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/.

Xiaomi Introduces groundbreaking UWB Technology

Next level IoT connectivity with “Point to connect”

October 12th 2020, Beijing – Ever since Xiaomi entered the smart home industry, we have been contemplating one question – what would the future Internet of Things hold? In our imagination, every smart home device in the future should be able to perceive, understand, and react to users’ wishes.

Today, we have made another step ahead towards the future by introducing the ground-breaking ultra-wideband (UWB) technology. With this technology, your smartphone will be able to perceive signals from your smart devices in its surroundings and control smart devices when simply pointed towards them.

To achieve this, we customized the Mi 10 series and some smart home devices by including a built-in UWB chipset and antennas while using the specialized antenna layout and algorithms developed by Xiaomi. Let’s take a look at the video below: 

Device detection with centimeter-grade precision 

UWB, which stands for ultra-wideband, is the new generation of connection technology with ultra-precise positioning. A smartphone supporting Xiaomi’s UWB technology can locate smart devices with centimeter-grade precision. It senses spatial positioning just like the human eye and can pinpoint the location of any smart device with the angle measurement accuracy reaching ±3°, similar to an indoor GPS.

Smartphones and smart devices need embedded UWB chips and array antennas in order to achieve this. Unlike existing narrowband communication systems, Xiaomi’s UWB boasts a 500Mhz ultra-wide bandwidth to transmit information and improve positioning accuracy, a technology that is used in radars.

In addition, Xiaomi UWB technology demonstrates excellent security performance thanks to its ultra-wideband and narrow pulse characteristics, making its signals extremely difficult to intercept in space. At the same time, it is equipped with Xiaomi Distance Algorithm for added accuracy. These features also allow for imaginative practical applications. In the future, Xiaomi UWB Technology will complement Bluetooth and Wi-Fi to meet the wireless connectivity needs of users under different scenarios.

Revolutionary “Point to connect” interaction

We have so far embedded our unique UWB technology into Xiaomi Mi 10 Series and certain smart home appliances, pioneering the revolutionary “Point to connect” interaction format. Once you point your smartphone towards any smart device, you can immediately control it, as they will connect automatically.

When your smartphone is pointed towards the fan, the control panel for it automatically pops up on your phone.

One-tap control: Once you point your phone towards the smart device, the control panel pops up automatically. Whether you need to switch on the TV,  turn on the light, play a song or read its lyrics, everything is just one tap away.

One-tap casting: Point your phone towards the device to remote control it and seamlessly cast your screen onto smart devices including Mi TV, Xiaomi AI Touch Screen Speaker, Mi Notebook among others. 

“Point to connect” is just a tiny portion of what Xiaomi’s UWB technology offers.

In the near future, we may even be able to get rid of the “tap” for completely hands-free interaction. For instance, when you get close to the car door, your phone in your pocket will sense that and automatically unlock your car. Your phone can also help you pay on the subway or a bus, all while not leaving your pocket. These scenarios could easily become the reality with wider popularization of  Xiaomi’s UWB technology.


About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/.

Xiaomi’s new CFO takes office

Mr. Alain Lam takes office as Xiaomi Group’s Vice President and Chief Financial Officer

Beijing, Oct 9, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), today announced that Mr. Alain Lam officially takes office as the Group’s Vice President and Chief Financial Officer.

Mr. Lam, appointed on August 26, will be responsible for coordinating and managing the Group’s financial work and report to CEO Lei Jun and President Wang Xiang.

Mr. Lam, aged 46, received his master’s degree in engineering from the University of Oxford. He has over 20 years of investment banking experience and previously served as a managing director and the head of technology, media, and telecom in the investment banking and capital markets department of Credit Suisse in the Asia Pacific. Prior to this, he was a managing director at Morgan Stanley covering equity capital markets for technology, media, and telecom in the Asia Pacific.

On November 29, 2019, Xiaomi announced its Executive Director, Senior Vice President, and former CFO Mr. Chew Shou Zi to take the role of President of International of the Group by job rotation and continue to serve in his capacity as an Executive Director and Senior Vice President. Mr. Wang Xiang was subsequently appointed as the acting CFO since April 10, 2020, until the CFO Search Committee has located a suitable candidate to serve as the CFO.

—END—

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/.


High refresh rate done better with 7-stage AdaptiveSync technology

Smooth viewing experience is largely achieved thanks to the smartphone’s display refresh rate – the higher, the smoother. Mi 10T Pro and Mi 10T feature a 144Hz ultra-high refresh rate display paired with an industry-first 7-stage AdaptiveSync technology. This proprietary technology enables 7 stages of refresh rate adjustment, from 30Hz to 144Hz. The display is able to adjust its refresh rate depending on content being viewed for buttery smooth graphics, while ensuring prolonged battery life.

Buttery smooth graphics with 7-stage refresh rate adjustment

Graphic lags and screen jittering are especially noticeable when the display’s refresh rate (Hz) does not match its contents’ frame rate (fps). For example, when a video is at 25fps, while the display operates at 60Hz, the two are mismatched and will cause the screen to jitter.

The reason for the jitter is that a 25fps TV show runs at 25 frames per second, while a fixed 60Hz screen shows 60 frames per second. As a result, there is a mismatch between the display terminal and the content source, which results in the screen being forced to display the same frame several times before moving to the next one, causing a lag between the video and the screen.

So when a 60Hz screen plays a 25fps video, there will be a backlog in the amount of time it takes the screen to display the first frame and all the subsequent frames. It would take 2/60 seconds to display one frame, 3/60 seconds to display the next frame, etc., which will cause screen jitter.

To avoid screen jitter, it is best to set the screen refresh rate to be the same as, or a multiple of the content frame rate. Put simply, a 24fps video can be displayed at a 48Hz refresh rate, and a 25fps video displayed at a 50Hz refresh rate. Although each frame is shown repeatedly, it is shown for the same amount of time, ensuring smooth viewing.

Xiaomi’s self-developed AdaptiveSync technology offers a total of 7 stages (30/48/50/60/90/120/144Hz) of refresh rate adaptation, fully covering the frame rates of various content types, and achieving accurate frame-to-frame matching, thus eliminating screen lags and display jittering.

Improved battery performance, automatic adjustment to any content 

With a higher refresh rate, the display driver IC consumes more current. Moreover, a higher refresh rate also causes additional strain on CPU, GPU, memory and other internals, which increases the overall power consumption.

Typically, high refresh rate phones can only switch between 60Hz and the highest refresh rate available on them. This causes a common drawback in high refresh rate phones – shortened battery life. 

Mi 10T Pro and Mi 10T’s AdaptiveSync is the industry’s latest solution to this issue – 7 stages of refresh rate adjustment, accurately matching various use scenarios to avoid unnecessary power consumption. For active usage scenarios such as scrolling through social media feeds, the refresh rate will switch to 144Hz to ensure a smooth viewing experience, when interaction with the screen occurs less frequently, the rate instantly drops to 50Hz to reduce power consumption.

Equipped with our 7-stage AdaptiveSync technology and a 5000mAh battery, Mi 10T Pro and Mi 10T can last 1.3 days* under heavy usage, and two whole days* under light usage. It outperforms most other 5G flagship smartphones.

In addition to the top-of-the-line 144Hz variable-speed high refresh rate, Mi 10T Pro and Mi 10T are equipped with 7-stage AdaptiveSync technology. It intelligently synchronizes screen refresh rate with content frame rate to achieve the best display and power performance. Mi 10T display is outstanding in terms of color accuracy, color difference and pixel density.

*Data from Xiaomi Lab.

Xiaomi launches Mi 10T series, a trio of best-in-class, high-performance smartphones for work, gaming, and everyday use

A triple threat of power and creativity: Mi 10T Pro, Mi 10T and Mi 10T Lite offer impressive cameras, AdaptiveSync display, powerful processors and long-lasting batteries

Beijing, CHINA, September 30, 2020 – Global technology leader Xiaomi today announced the release of a trio of smartphones that will “Power Your Creativity” like never before. The flagship Mi 10T Pro takes creating and exploring to the next level, with unmatched specs in its class. Mi 10T continues to push boundaries, delivering top-notch experiences for everyone from working professionals, to streaming enthusiasts and mobile gamers. Mi 10T Lite brings 5G to everyone and offers unparalleled user experience. 

Mi 10T Pro and Mi 10T: Taking mobile creativity and exploration to the next level

Continuing Xiaomi’s category-defining ultra-high resolution legacy 

There’s no denying Xiaomi’s pivotal role in defining the 108MP camera segment — from debuting the world’s first 108MP smartphone camera to introducing countless photography software innovations in the past year alone. Mi 10T Pro continues the brand’s ultra-high resolution legacy with OIS and 8K video support. Mi 10T offers an impressive 64MP main camera. But it doesn’t stop there – both Mi 10T Pro and Mi 10T offer a triple camera setup with a 13MP ultra wide-angle camera and 5MP macro camera, equipping it to capture moments that matter. And with a 20MP front camera, anyone can look their best whether taking a selfie or video-calling a loved one. 

Building on Xiaomi’s existing technology, Mi 10T Pro and Mi 10T flaunt new and dynamic photography software features. Six standalone Long exposure modes let anyone capture artsy shots, from Moving crowd – which focuses on an idle subject while blurring dynamic surroundings – to Star trails – which creates a swirling starry sky effect. Photo Clones captures four of you in a single shot. Plus, Timed burst feature offers endless opportunities for fun, allowing users to set up photos with a time gap that can also be converted into video, while three new photo filters – Cyberpunk, Gold vibes and Black ice – help bring the desired mood to life. 

Pushing the boundaries even further, Mi 10T Pro and Mi 10T also offer compelling new video features. Video Clones captures “two selves” in one video, while Dual Video can record from the device’s front and back cameras simultaneously, making it ideal for capturing surprise reactions. Finally, Time-lapse selfie video lets users create a fast-forward effect for more engaging vlogs. 

A smooth future with 144Hz AdaptiveSync TrueColor display

Mi 10T Pro and Mi 10T feature one of the best flat displays available in any smartphone today, with an industry-leading 144Hz refresh rate to boot. While high refresh rate displays often fall victim to high power consumption and inconsistent frame rates, Xiaomi’s AdaptiveSync display automatically matches the content’s frame rate, from enjoying your favorite movie at 48Hz to watching TV series at 50Hz, from streaming video at 30Hz or 60Hz to scrolling social media feeds or gaming at up to 144Hz – it guarantees a smooth experience and optimum battery usage. And with Motion Estimation, Motion Compensation (MEMC) technology, the devices insert more frames to make video smoother and better viewing.

With a P3 color gamut and TrueColor, the display offers extremely wide range and accurate colors. Reading mode 3.0 simulates a paper texture to protect your eyes, while Sunlight display 3.0 automatically enhances contrast and adjusts dynamic color saturation outdoors. With a 360° ambient light sensor built in, the screen can intelligently adjust brightness – even in backlit conditions. 

Power your creative genius and get your game on with Qualcomm® Snapdragon 865™ 

Anchored by the flagship Qualcomm® Snapdragon™ 865, Mi 10T Pro and Mi 10T offer extreme power efficiency, performance, and 5G connectivity. Xiaomi packed in a wide range of 5G bands, ensuring compatibility with more networks in more locations than before.

Users will also experience desktop level gaming thanks to the Qualcomm® Adreno™ 650 GPU. Together with UFS3.1 and LPDDR5, the devices tout the industry-leading smartphone ROM and RAM available today. 

Massive 5,000mAh (typ) battery with added features to keep you powered up all day

Mi 10T Pro and Mi 10T boast one of Xiaomi’s biggest flagship series batteries: a massive 5,000mAh (typ). With battery power optimization technology baked in, the smartphones release more power for longer battery life. 

When a juice up is needed, no one will miss a beat thanks to MMT (Middle middle tab) technology and an exceptionally fast and uniquely designed 33W wired charging process – made even more convenient by the included 33W charger. 

Mi 10T will be available in 6GB + 128GB and 8GB + 128GB, starting from EUR499. Mi 10T Pro will be available in 8GB + 128GB and 8GB + 256GB, starting from EUR599. Sales will start tomorrow via Xiaomi’s official sales channels1.

Mi 10T Lite: A powerful 5G smartphone without compromise

Step up your photography game with the ultra-clear 64MP quad camera 

Offering one of the most elite camera setups in the segment, Mi 10T Lite’s quad camera sports an ultra-clear 64MP primary camera, 8MP ultra-wide camera, 2MP macro camera and 2MP depth sensor for a crystal clear image, everytime. New software tools such as six Long exposure modes, Time-lapse selfie, Timed burst and Dual Video offer users the ability to capture more unique and creative images without the need for standalone editing software. Moreover, high-quality selfies are taken by Mi 10T Lite’s 16MP in-display front camera.

Experience the power of smoothness with 120Hz AdaptiveSync display

Featuring an impressive 120Hz refresh rate, Mi 10T Lite automatically adapts to the most suitable refresh rate depending on the type of content being viewed. Whether streaming a movie, watching a favorite TV series, or playing a mobile game, Mi 10T Lite offers an optimal viewing experience that can keep up with different content. For those who enjoy reading on their phone but want to avoid the constant eye strain, Mi 10T Lite has them covered with Reading Mode 3.0 – as seen in Mi 10T Pro and Mi 10T. 

Experience the power of Qualcomm® Snapdragon™ 750G and 4,820mAh (typ) battery

Debuting on Mi 10T Lite, the Qualcomm® Snapdragon™ 750G chipset offers unparalleled power efficiency, amazing on-device AI and blazing fast performance. With the brand new 5G processor, Mi 10T Lite offers 5G for everyone. Furthermore, its large 4,820mAh (typ) battery and 33W fast charging capabilities allow the device to keep up all day.

Mi 10T Lite will be available in 6GB + 64GB and 6GB + 128GB, starting from EUR279.  Flash sale for Mi 10T Lite (6GB + 64GB only) will begin October 13th (00:00 WET) at EUR249. General sales for Mi 10T Lite will start on October 14th (00:00 WET) via Xiaomi’s official sales channels1.

Mi 10T Series Quick Specs:

  Mi 10T Pro Mi 10T Mi 10T Lite
Display 144Hz 6.67″ TrueColor DotDisplay
20:9 aspect ratio, 2400×1080 FHD+, 
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz/144Hz 
Support MEMC
Support DCI-P3, HDR10
Brightness: 500 nits (typ), 650 nits max brightness (typ)
Color contrast ratio: 1500:1 (typ)
Sunlight display 3.0, Reading mode 3.0
TÜV Rheinland Low Blue Light certification
360° ambient light sensor
120Hz 6.67” DotDisplay 
20:9 aspect ratio, 2400×1080 FHD+
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz
Color gamut: NTSC 84% (typ)
Brightness: 450 nits (typ)
Color contrast ratio: 1500:1 (typ)
HDR10
Sunlight display 3.0, Reading mode 3.0
TÜV Rheinland Low Blue Light certification
360° ambient light sensor
Color1 Cosmic Black, Lunar Silver, Aurora Blue Cosmic Black, Lunar Silver Atlantic Blue, Pearl Gray, Rose Gold Beach
Body Corning®️ Gorilla®️ Glass 5 front and back
Aluminum alloy frame
Corning®️ Gorilla®️ Glass 5 front and back
Aluminum alloy frame
Corning®️ Gorilla®️ Glass 5 front and back
Plastic frame
Dimensions 165.1mm x 76.4mm x 9.33mm, 218g 165.1mm x 76.4mm x 9.33mm, 216g 165.38mm x 76.8mm x 9.0mm, 214.5g
Performance Qualcomm®️ Snapdragon™️ 865
up to 2.84GHz clock speed
Qualcomm®️ Snapdragon™ 750G
up to 2.2GHz clock speed
Rear camera 108MP wide-angle camera, 1.6μm 4-in-1 Super Pixel with OIS,
82° FOV, f/1.69, 7P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV, f/1.89, 6P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV
 f/1.89, 6P lens

8MP ultra-wide camera, 120° FOV, f/2.2

2MP macro camera, f/2.4 
FF (4cm) 

2MP depth sensor, f/2.4

Front camera 20MP in-display front camera
 f/2.2
16MP in-display front camera 
f/2.45
Connectivity 5G
WiFi 6
Dual SIM
Multi-functional NFC
IR blaster
5G
Dual SIM
Multi-functional NFC
IR blaster
Unlock Side-mounted fingerprint sensor
AI Face Unlock
Charging 5,000mAh (typ) high-capacity battery
33W wired fast charging 
33W in-box charger
4,820mAh (typ) high-capacity battery 
33W wired fast charging
33W in-box charger
Audio Dual speakers
Hi-Res Audio certification
Dual speakers 
Hi-Res Audio certification
Motor X-axis linear vibration motor Z-axis linear vibration motor
System MIUI 12 based on Android 10
Storage variants1 8GB+128GB
8GB+256GB
6GB+128GB
8GB+128GB
6GB + 64GB
6GB + 128GB

Brand new Mi 65W Fast Charger

To keep up with your power needs, Xiaomi also launched Mi 65W Fast Charger with GaN tech. Packing a powerful punch into a compact design that is small enough to fit in the palm of your hand, Mi 65W Fast Charger is able to swiftly charge your smartphone, laptop, and game console. Starting at a recommended retail price of EUR 29, Mi 65W Fast Charger will be available for purchase soon1

Mi Watch: Empower an active life with styles and features to love

The launch also marked the global debut of Mi Watch, Xiaomi’s very first smartwatch model for the global market. As a brand new addition to Xiaomi’s wearable product lineup, Mi Watch is made to empower active lifestyles of all kinds. 

Featuring a 1.39’’ bright AMOLED panel and a dedicated sports button on the side, Mi Watch provides users instant access to a smorgasbord of 117 exercise modes. To comprehensively oversight one’s health, it packs six different sensors and GPS to offer key health metrics and environmental data, for example, heart rate, blood oxygen level, and air pressure. The device is ultra light-weight and long lasting – perfect for continuous everyday use. After only two hours of charging, it offers an outstanding 16 days of battery life2. Additionally, Mi Watch supports an array of features including over 100 watch faces,  camera remote function, native emojis on notifications, voice control, and more. 

Starting at a recommended retail price of EUR 99, Mi Watch will be available for purchase soon1

For product images please refer to Mi 10T Pro, Mi 10T, Mi 10T Lite, Mi 65W Fast Charger with GaN Tech, Mi Watch.  

1Pricing and availability may vary between markets.

2Battery life may vary based on actual usage.

5G connectivity will vary based on local operator capabilities.


About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/

Breaking boundaries with Xiaomi’s next TV LUX

Sep 28, 2020, Beijing, CHINA – Constantly pursuing innovation and technological excellence, today Xiaomi unveiled the third generation of Mi TV Master Series – Mi TV LUX 82’’ Pro and Mi TV LUX 82’’. Packing a set of features that define next-generation content consumption, the latest additions to Mi TV LUX series sets a new benchmark for the transforming TV industry.

Mi TV LUX 82’’ Pro

Coming with a massive 82’’ screen, the ground-breaking Mi TV LUX 82’’ Pro is the ultimate portal into the world of 8K entertainment.  From the screen panel, chipset, algorithms to ports, Mi TV LUX 82’’  Pro provides an all-encompassing 8K experience, capable of outputting true 8K quality images regardless of the input method thanks to 5G support as well as USB 3.0, HDMI 2.1, and ethernet ports.

Mi TV LUX 82” Pro

Mi TV LUX 82’’ Pro features the cutting edge Mini LED backlight technology. Along with its 960 segmented backlight system, Mi TV LUX 82’’ Pro provides 2000nits of peak brightness, and a contrast ratio as high as 400000:1. It also adopts quantum dots and offers a 98% P3 color gamut for breathtaking color representation. On the audio front, Mi TV LUX 82’’ Pro introduces a brand-new form factor that brings innovation to the next level. When users turn on the TV, two independent audio soundbars with a custom-designed speaker layout and Dolby Atmos support automatically slide out from both the left and the right sides, producing a truly immersive sound that will make users feel as if they are in the center of a theatre or a concert hall.

Mi TV LUX 82” Pro

Mi TV LUX 82’’ 

Mi TV LUX 82’’  offers the best price-performance ratio for a 4K TV this year while also inheriting the premium genes of the LUX series. Aside from the giant 82’’ screen, Mi TV LUX 82’’ supports Dolby Vision, and is certified to all HDR standards, including HDR, HDR10+, HDR10, and HLG. It offers 1000 nits peak brightness, high contrast ratio, Dolby Atmos, and comes with HDMI 2.1 support. 

Mi TV LUX 82”

Both variants come with the MIUI for TV system that can turn the TV into a central hub for all Xiaomi AIoT devices thanks to the built-in XiaoAi AI assistant 3.0 and far-field voice control. Mi TV LUX 82’’ Pro also comes with an in-box NFC remote control that allows users to cast video from their smartphones by merely touching it with their handset.

The introduction of Xiaomi’s TV LUX series is a clear result of the years that Xiaomi has put into accumulating cutting-edge TV technology. With these two new additions, Xiaomi TV LUX series successfully distinguishes itself from the fierce competition in the sector. Through the TV LUXseries, Xiaomi will continue to push forward high-quality products making the best use of innovative form factors, IoT, 5G, AI, and other technological breakthroughs,  while also making them accessible to everyone. 

Quick Specs:

Mi TV LUX 82’’ ProMi TV LUX 82’’

Dimension
2028 x 1148mm ( incl. soundbars and base stand )1830.3 x 1147.6mm ( incl. Base stand)
Display7680 x 4320 resolution 
Mini LED 960 segmented backlight system 
Quantum Dot technology, support DCI-P3 98% color gamut.
3840 x 2160 resolution 
Segmented backlight system
Support DCI-P3 93% color gamut.
Processor CPU: Dual Core A73+ Dual core A53
GPU: Mail-G51
RAM: 4GB
ROM: 256GB 
CPU: Cortex A73 four-core 
GPU: Mail-G52 MC1
RAM: 4GB
ROM: 64GB
ConnectivityWiFi: Dual frequency 2.4GHz/5GHz 
Bluetooth 5.0 
IR blaster
WiFi: Dual frequency 2.4GHz/5GHz 
Bluetooth 5.0 
IR blaster
PortsHDMI x 3 ( 1 for 8K input, 1 for eARC) 
DTMB x 1
USB x 2 (USB 2.0/ USB 3.0) 
1-gigabyte ethernet port x 1
Optical fiber x 1
5G-SIM port x 1
HDMI x 3 ( 1 for 4K 120Hz input, 1 for eARC) 
AV x 1
ATV/DTMB x 1
USB x 2 
Ethernet port x 1
Optical fiber x 1
MIC: 4 mic
Video/Audio Video decoding: Dolby Vision, HDR10+, HDR10, MPEG1/2/4, H.264, H.265 
Audio decoding: Dolby Digital Plus, Dolby Atmos, DTS-HD etc.,
Video decoding: Dolby Vision, HDR10+, HDR10, MPEG1/2/4, H.264, H.265, Real 
Audio decoding: AI AQ, Mi Sound, Dolby Digital Plus, Dolby Atmos, DTS-HD etc.,
OSMIUI for TVMIUI for TV

Mi TV LUX 82’’ Pro and Mi TV 82’’ will be priced at RMB 49,999 and RMB 9,999 respectively, available for purchase from Sep 28, 2020, and Oct 21, 2020, from Xiaomi’s official channels and authorized resellers in mainland China.

ShotByMi 2020 Last Round Goes Live on September 25th

ShotByMi 2020 Photography Challenge entered the last round on September 25th. This time, it’s all about Light and Shadow, as it’s these two elements that can turn a seemingly ordinary scene into a dazzling photograph.
ShotByMi 2020 Episode 3 aims to empower Mi fans’ creativity by allowing everyone to immerse themselves into the world of light and shadow while capturing and immortalizing a tiny slice of their life. It’s a great chance for the worldwide Mi fan community to seize the moment and reveal the beauty of everyday life that often goes unnoticed through the lens of a Xiaomi Phone.
On September 21st, ShotByMi official team announced the Grand Prize winner @ Pyae Phyo Aung for Episode 2 Street Life. The prize included a $5000 creative fund and the latest Mi 10T series phone. 10 Outstanding Prize winners were on the winning list as well.
 
Since this is the last round of ShotByMi 2020 photography challenge, we are excited to announce a number of updates.
-The winner of the Grand Prize will be chosen from the finalists according to votes cast by world-renowned judges.  The main prize is a  a $5,000 creative fund. 10 Outstanding Prize winners will receive the latest Xiaomi flagship phone Mi 10T series as a reward.
– For the first time ever, ShotByMi photography challenge will hold offline exhibitions in different countries and regions. It will be a great chance for Mi Fans to have a real connection with the ShotByMi community. Mi fans will also get a chance to win offline activity prizes during the exhibitions.
This time France and Spain will also join ShotByMi 2020 Episode 3. ShotByMi photography challenge is expecting more and more Mi fans from European countries to showcase their vision and stories through their photographic journey.
Art comes from life and goes beyond it. Experience life to the fullest as every moment is unduplicated. Take the last chance to join ShotByMi 2020 Photography Challenge. Xiaomi looks forward to experiencing “Your Vision, Your Story” together through the lens of Xiaomi smartphones.