Xiaomi Celebrates 1000 Xiaomi Stores Event with Mi Fans Across the World

The opening of the 1000th Xiaomi Storeamid pressure of Covid-19 pandemic is testament to the strong potential of Xiaomi’s global retail business

June 5, 2021, Beijing, CHINA – Global technology leader Xiaomi today announced it has opened over 1000 Xiaomi Stores in global markets*, marking a major milestone in the company’s global expansion. To celebrate this momentous occasion, Xiaomi is holding a 1000 Xiaomi Store event both online and offline, offering exclusive gifts and promotional sales as an expression of gratitude to the Mi Fans and loyal customers that have helped the company reach these new heights.

Against all odds – 1000th Xiaomi Store opens following fastest growth year yet

This significant feat was achieved despite the challenging circumstances faced by brick-and-mortar shops around the world. Xiaomi Store success defying this trend is a testament to the strength of the Xiaomi brand among consumers and the enormous potential for Xiaomi’s business to prosper in global markets.

Xiaomi Stores are independent offline retail shops established and operated by Xiaomi’s own partners. All of the global Xiaomi Stores are run in accordance with Xiaomi standards and exclusively sell officially authorized Xiaomi products. Xiaomi Stores are therefore high-standard, official representatives of the company’s offline retail business.

Global Xiaomi Store campaign – 5 years on

The first global Xiaomi Store opened its doors to our Mi Fans in Singapore in 2016. Since then, the number of shop fronts have expanded rapidly across the globe. 

To mark this momentous occasion, Xiaomi is launching the 1000 Xiaomi Stores celebration both online and offline as a way of giving back to the countless Xiaomi consumers and Mi Fans that have supported the company and believed in its products over the years.

The celebrations will kick off with an online promotional event along with large sales available at most offline Xiaomi Stores**. Exclusive event gifts will come with a specially designed Xiaomi logo composed of the phrase “Thank You” in dozens of different languages – an expression of gratitude to all of the Mi Fans who have made this milestone possible.

Xiaomi has expanded its footprint at the fastest pace ever, since the Xiaomi Store program began in 2016. We can think of no better way to give back to all of the Mi Fans that have supported us during this challenging year than hosting this celebration across our markets.

*Excluding China and India.

**Please refer to your local market for promotional details.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi posts record results as 2021 Q1 revenue and profit hit historical high levels

“Smartphone × AIoT” strategy boosts performance across all segments
Maintains top 3 position in global smartphone market

Hong Kong, May 26, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announced its unaudited consolidated results for the three months ending on March 31, 2021.

In the first quarter of 2021, Xiaomi’s total revenue and adjusted net profit far-exceeded market expectation. Total revenue for the period amounted to RMB76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB6.1 billion, an increase of 163.8% year-over-year.

Q1 2021 financial
highlights:

  • Total revenue at RMB76.9 billion, up 54.7% YoY;
  • Gross profit at approximately RMB14.2 billion, up 87.4% YoY;
  • Non-IFRS adjusted net profit was RMB6.1 billion, up 163.8% YoY.

Xiaomi Corporation said, “During the first quarter of 2021, both
our total revenue and adjusted net profit reached record highs in the quarter,
demonstrating the robustness of our business model and the strong execution of
our strategies. The strong growth of smartphone shipments drove a continued
expansion of our global user base. Our AIoT platform has continued to scale in
tandem across the world. Besides the solid growth in our existing business
lines, we are also continuing to explore new opportunities and broadening our
business horizon. In March 2021, we unveiled our new branding identity and also
announced our official foray into the smart electric vehicle business, setting the
course for an exciting journey that will ensure a bright future for the company
in the coming decade.”

Quarterly
Performance Review

Global
smartphone shipments maintained top three position as Xiaomi continued to enhance
its competitiveness in the premium smartphone market

In the first quarter of 2021, Xiaomi’s smartphone business continued to grow significantly. Revenue from smartphone sales grew by 69.8% to RMB51.5 billion year-over-year. Global smartphone shipments in the period reached 49.4 million units and the gross profit margin for the smartphone business was 12.9%. According to Canalys, the Group maintained 3rd position in terms of smartphone shipments globally during the quarter, registering a market share of 14.1%

Xiaomi’s smartphone business in mainland China has also maintained its rapid
growth trajectory. According to Canalys, in the first quarter of 2021, Xiaomi
rose to the 4th position winning a market share of 14.6%. The Group further
strengthened its market position across online channels. According to
third-party data, Xiaomi’s online smartphone market share in mainland China
jumped to 38.0% in the first quarter of 2021 from 18.5% in the first quarter of
2020. Meanwhile, it also expanded offline retail presence in mainland China. As
of April 30, 2021, the number of our retail stores surpassed 5,500, an increase
of over 2,300 stores from December 31, 2020.

This enriched premium product portfolio has underpinned Xiaomi’s robust
growth in the premium smartphone market. In the first quarter of the year,
global shipments of the Group’s smartphones with retail prices at or above
RMB3,000 in mainland China and EUR300 or equivalent in overseas markets
exceeded 4 million units. In addition, according to third-party data, Xiaomi’s
market share for smartphones with prices between RMB4,000 and RMB6,000 in
mainland China increased to 16.1% in the first quarter of 2021 from 5.5% in the
first quarter of 2020.

Outstanding performance underpinned by “Smartphone × AIoT” strategy

In the first quarter of 2021, the Group’s core strategy of “Smartphone × AIoT” continued to underpin its outstanding performance. IoT and lifestyle products segment witnessed strong performance with revenue increasing 40.5% year-over-year to RMB18.2 billion.

In the
first quarter of 2021, global shipments of Xiaomi’s smart TVs reached 2.6
million units. According to All View Cloud (“AVC”), the Group’s TV shipments
ranked No. 1 in mainland China for the 9th consecutive quarter and remained top
five globally. In addition, our large-screen smart TVs continued to gain
widespread acclaim within the market. According to AVC, Xiaomi and Redmi TVs
continued to rank No. 1 by retail sales volume in the over 70-inch TV market in
mainland China, with a market share of 29.0%, as retail sales volume increased
over 160.0% year-over-year.

The
Group’s IoT and lifestyle product segment also continued on its rapid growth
trajectory in overseas markets. Revenue from IoT and lifestyle products in
overseas markets increased by 81.1% year-over-year in the quarter. The Group’s
electric scooters, air purifiers, Mi Box and other products maintained their
widespread popularity.

Xiaomi continued to scale up AIoT platform. As of March 31, 2021, the number of connected IoT devices (excluding smartphones and laptops) on its AIoT platform reached 351.1 million units. The number of users with five or more devices connected to our AIoT platform (excluding smartphones and laptops) reached 6.8 million, representing a year-over-year increase of 48.9%. In March 2021, AI Assistant (“小愛同學”) had 93.0 million MAU, and the MAU of Mi Home App reached 49.2 million, representing a year-over-year increase of 22.8%.

Internet user base
continued to expand; advertising revenue reached another quarterly record high

The Group’s internet
services segment continued its solid growth as revenue grew 11.4%
year-over-year to RMB6.6 billion in the first quarter of 2021. The gross profit
margin of internet services segment reached 72.4% in the quarter. Advertising
revenue reached another quarterly record high of RMB3.9 billion, representing
an increase of 46.3% year-over-year.

Xiaomi’s global internet user base has continued to expand rapidly. In March 2021, the MAU of MIUI increased by 28.6% year-over-year to 425.3 million while the MAU of MIUI in mainland China rose to 118.6 million, representing a year-over-year increase of 6.4% and a net gain of 7.7 million users from December 2020. As the Group broaden its TV internet service offerings and reached a larger use base, MAU of smart TVs and Mi Box increased over 34.0% year-over-year in the quarter. Meanwhile, supported by the continuous growth of paid subscribers of TV internet services, the number of TV paid subscribers increased 8.2% year-over-year to 4.7 million as of March 31, 2021.

Overseas internet
services revenue increased 50.0% year-over-year to RMB0.9 billion. Our internet
user base continued to expand in key overseas markets, with MAU of MIUI increasing
95.5% year-over-year in Western Europe. Going forward, the Group will further
diversify overseas internet service offerings and enhance user experience while
driving growth in overseas internet services business.

Overseas markets
maintain growth momentum achieving explosive growth across Europe

In the first quarter of 2021, Xiaomi’s revenue from overseas markets increased 50.6% year-over-year to RMB37.4 billion. According to Canalys, Xiaomi’s market share in the first quarter ranked among the top five smartphone companies in terms of shipments in 62 countries and regions globally, and No.1 in 12 countries and regions.

Xiaomi further
improved its competitive positioning in key markets. According to Canalys, in
the first quarter of 2021, the Group was ranked among the top two for the first
time in Europe following an 85.1% year-over-year increase in smartphone
shipments allowing us to retain a market share of 22.7%.

Notably, Xiaomi was
ranked No. 1 in Eastern Europe for the 2nd consecutive quarter as smartphone
shipments increased 81.8% year-over-year to reach 32.5% market share. Xiaomi was
also ranked No. 1 for the first time in Russia with a market share of 32.1%.

The Group retained
its top 3 position in Western Europe as market share rising to 16.6% following an
89.3% year-over-year increase in smartphone shipments. The Group was ranked No.
1 in Spain for the 5th consecutive quarter after achieving a 35.1% market share.
Additionally, Xiaomi’s market position rose to No. 2 in Italy and it retained
the No. 3 spot in Germany and France and entering the top 5 in the U.K. for the
first time, all with growth rate in shipments exceeding 90% year-over-year.
Moreover, Xiaomi was ranked No. 1 for the 14th consecutive quarter in India in
terms of smartphone shipments where it has a market share of 28.3%

The Group continued its strong growth momentum in new markets. According
to Canalys, its position in Latin America rose to No. 3 as smartphone shipments
increased 161.7% year-over-year to reach a 11.5% market share. Additionally, Xiaomi
ranked No. 3 in the Middle East as smartphone shipments increased 87.8% year-over-year.
Meanwhile, Xiaomi attained the No. 4 spot in Africa as smartphone shipments increased
191.0% year-over-year.

As of March 31,
2021, Xiaomi has also established cooperation with over 150 carrier channels
(including carrier subsidiaries) worldwide.

Technology
innovation as the cornerstone for a better life

Xiaomi’s relentless pursuit of cutting-edge
technology and innovation forms the bedrock of the Group’s development and
growth. In the first quarter of 2021, the Group recorded RMB3.0 billion in
research and development expenses representing a year-over-year increase of
61.0%. The Group enables elevated endurance, super-fast charging capabilities
and more solid product performance. These innovations are a testament to its continuous
efforts to explore and push the boundaries of technological innovation. Moving
forward, the Group will remain committed to ramping up R&D investments and recruiting
global technological talents to relentlessly pursue innovation in core
technologies as well as smart manufacturing.

– End –

About Xiaomi Corporation

Xiaomi
Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong
Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with
smartphones and smart hardware connected by an Internet of Things (IoT)
platform at its core.

With
an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality
user experience and operational efficiency. The company relentlessly builds
amazing products with honest prices to let everyone in the world enjoy a better
life through innovative technology.

As
of the first quarter of 2021, Xiaomi remains among the top 3 in the global
smartphone market. The company has also established the world’s leading
consumer AIoT (AI+IoT) platform, with 351.1 million
smart devices connected to its platform, excluding smartphones and laptops.
Xiaomi products are present in more than 100 countries and regions around the
world. In August 2020, the company made the Fortune Global 500 list for the
second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th
among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

For media enquiries, please write to global-pr@xiaomi.com

VOLUNTARY ANNOUNCEMENT – LITIGATION

Redmi Note 8 (2021): The performance all-star is back

Beijing, CHINA, May 25 – Global technology leader Xiaomi today brought back a fan favorite, Redmi Note 8, with a special 2021 edition. As the performance all-star, Redmi Note 8 (2021) boasts a powerful MediaTek Helio G85 processor consisting of a Mali-G52 MP2 GPU with peak speeds of 1GHz and an octa-core CPU clocked up to 2GHz, offering an all-round stellar performance for daily usage. Meanwhile, Redmi Note 8 (2021) keeps all of the excellent features that made its predecessor so popular, including the versatile 48MP quad camera, a 6.3” FHD+ Dot Drop Display and a 4,000mAh high-capacity battery.

Redmi Note 8 (2021) comes in two variants – 4GB+64GB and 4GB+128GB. Both will be available for purchase via Xiaomi’s official sales channels from May 25th.

4GB+64GB: Recommended retail price at USD 169.
4GB+128GB: Recommended retail price at USD 189.

Quick specs:

  Redmi Note 8 (2021)
Processor MediaTek Helio G85
Display 6.3″ FHD+ Dot Drop display
Corning® Gorilla® Glass 5
Rear Camera 48MP main camera 丨 8MP ultra-wide angle camera 丨 2MP macro camera丨 2MP depth sensor
Front Camera 13MP
Battery & Charging 4,000mAh battery丨 18W fast charging 丨 22.5W in-box charger
Audio Super linear speaker
3.5mm headphone jack
Unlock Rear fingerprint sensor
System MIUI 12.5 based on Android 11
Color* Moonlight White, Neptune Blue, Space Black
Dimension & Weight 158.30 × 75.30 × 8.35 mm  
190g
Variant* 4GB+64GB 丨 4GB+128GB 

*Availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi Enhances Accessibility Through Innovation

Award-winning Haptic Feature Enables the Visually Impaired to Experience the UI

Beijing, CHINA, May 20, 2021 – Today is the Global Availability Awareness Day, where Xiaomi welcomed a group of special guests at the Xiaomi Science and Technology Park – Mi Fans with disabilities and Speech Recognition Assistants for Mi AI Speakers. They were invited to the headquarters of Xiaomi to visit Mi Home and R&D laboratories, as well as participate in the Co-creation Session and “Touch the Beauty” Accessibility Sharing Session.

Mi Fans with disabilities and Speech Recognition Assistants for Mi AI Speakers visiting Mi Home

During the visit, team members from MIUI, AI, Services, loT and other departments engaged with Mi Fans with disabilities and understood their needs and suggestions, where they shared some approaches to enhance accessibility after a lively discussion.

Cao Yu, one of the visually impaired Mi Fans, said that the TalkBack on Xiaomi smartphones had brought great improvements to his life. “I can use applications such as WeChat, food delivery and map without any trouble now. It is unimaginable without the accessibility features of my Xiaomi phone.” Cao Yu also shared his hopes that the accessibility features on Xiaomi smartphone would become more systematic and more unified in operation details in the future.

“We held this event because we want our team members of Department of Product Design and Department of R&D to communicate with our users with disabilities face to face and to feel what they really need. Only in this way can we truly have the mentality of accessibility and offer better services to our users with disabilities. Our dream is very simple: We want everyone in the world to enjoy a better life with technologies, no one should be forgotten in this journey. ” Said Li Weixing, Vice President of Technology Committee, Xiaomi Corporation.

Mi Fans with disabilities and Xiaomi team members are in discussion at the Co-creation Session 

Cao Yu is sharing his thoughtson accessibility features on Xiaomi smartphones

Accessibility is one of the key areas that Xiaomi has been focusing on since its early stage of establishment. As a leader in the field of information accessibility in China, Xiaomi has developed many accessibility features since 2013 based on the strategy set by the accessibility group, feedback from Mi Fans and the support from various departments. For example, a feature called the “Xiaomi Wensheng” (which means “Xiaomi hears the sound” in Chinese) can help users by converting voice to text in real-time. Xiaomi has also developed voice control and hand gesture features for users with physical disabilities, which enable them to control smart devices remotely with Mi AI Speakers or Mi Home App. Besides, the Haptic feature enables the visually impaired users to identify different information with vibration, which won the iF Design Award this year and embodies the innovation of technology in the detail. 

Award-winning Haptic feature enables the visually impaired to experience the UI

Liu Qing, who works in the team of accessibility features in Xiaomi said, “We make friends with users and have established a feedback group for users with disabilities to gauge their comments in time. Concurrently, we present updated accessibility features for users through this group. Xiaomi keeps zero-distance with users with disabilities to ensure products truly meet their needs. Many accessibility features are also gradually developed through on-going communication with users, such as Xiaomi Wensheng and Haptic feature. Xiaomi will also improve the accessibility features systematically in the future.” In overseas markets, Xiaomi has also cooperated with Google to fully support Google’s accessibility services on smartphones. Although not all the accessibility features are available for overseas markets at the moment, Xiaomi is determined to bring them to users all around the world in the future. 

Liu Qing (in the middle) and his colleague are talking to a Mi Fan with disability

At the “Touch the Beauty” Accessibility Sharing Session, representatives from the visually impaired group Cai Cong and Fu Gaoshan demonstrated the VoiceOver feature and shared the employment status of people with disabilities respectively. Mr. Fu also highlighted the AI Speaker Voice Labeller Project where Xiaomi has created employment opportunities by collaborating with Qualcomm. Tailor-made accessibility software solutions are also provided at work. As of today, 42 people with disabilities have worked to develop the AI Speaker Voice Labeller Project for three years. 

Chen Xiaowen, a visually impaired team member working on the Project, has broken the stereotype of people with disabilities and expressed the importance of employment for the disabled. “I have once been denied and refused because of my visual impairment when I tried to find a job. In fact, we could also do a good job as long as we have good accessibility. At my current position, I mainly take charge of labelling users’ voices in order to ‘teach’ AI to understand users’ instructions. This opportunity gives me a great sense of worth and belonging, and it has empowered me to pursue a better life.”

Chen Xiaowen is working on her computer

Technology equality has been one of the priorities of Xiaomi since it was established 11 years ago. Xiaomi has been working on accessibility features for over eight years.

While it is getting more traction in overseas markets recently, Xiaomi also strives to improve the globalization of accessibility features, especially features on MIUI. MIUI has always been compatible with Google’s accessibility features at a systematic level and always aligns with the system updates in suggested time. For example, all Xiaomi system apps are compatible with Google TalkBack. During the development of MIUI, Xiaomi adds description tags to each app so that TalkBack can read them correctly. Overseas users can give feedback to Xiaomi if they have any suggestions or questions about these tags and Xiaomi will modify them through localization. Other advice on accessibility is welcomed as well. By cooperating with Google, Xiaomi will continuously enhance its accessibility features. 

A guide dog is having a rest

Slim yet powerful, Redmi K40 Gaming Edition launches in Mainland China

Featuring MediaTek Dimensity 1200, 120Hz refresh rate and physical pop-up gaming triggers, starting at RMB 1,999

April 27, 2021, Beijing, CHINA – Redmi announced a brand new addition to the Redmi K series lineup – Redmi K40 Gaming Edition. Redmi K40 Gaming Edition sports the latest MediaTek Dimensity 1200 Gaming Platform, an aerospace-grade liquid cooling system, a flat display with 120Hz high refresh rate, a 5,065mAh large battery with 67W fast charging, as well as physical pop-up gaming triggers – all this packed in a 8.3mm thin body. Redmi K40 Gaming Edition starts at RMB 1,999 and sales will start on April 30th.

Hardcore gaming performance: MediaTek Dimensity 1200 and advanced cooling system

Redmi K40 Gaming Edition is powered by MediaTek’s latest 6nm Dimensity 1200 mobile processing platform, offering a perfect balance between superb performance and power consumption. The CPU adopts the latest Arm Cortex-78 core with a 1+3+4 three-cluster architecture. The 3.0GHz super core, along with three 2.6GHz A78 cores are able to sustain maximum operating performance under a prolonged period and high power efficiency. Compared with its predecessor, Dimensity 1000+, the overall performance has increased by 22% while the power consumption has been reduced by 25%. Mainstream games can run at 90 frames at full frames.

Redmi K40 Gaming Edition features a three-dimensional cooling system. Multi-stacked graphite layers combined with super-large vapor chambers cover all the major components of the device, enabling strong gaming performance. The cooling system also adopts a new aerospace-grade heat dissipation material with a built-in “white graphene” layer, which not only efficiently dissipates heat for the charging chip, but also offers good insulation to reduce its impact on nearby antennas.

Immersive gaming experience: 120Hz OLED display with Dolby Atoms and JBL dual stereo speakers

Screen is the most important interaction point for gaming on smartphones. For a better visual performance and a more comfortable user experience, Redmi K40 Gaming Edition is designed with a 6.67’’ display. COP technology ensures a better gaming experience with a smaller lower bezel of 2.7mm. Redmi K40 Gaming Edition comes with a 120Hz refresh rate, maximum 480Hz touch sampling rate and also supports a greatly improved high resolution touch technology.

The outstanding gaming display also comes with amazing audio performance. Redmi K40 Gaming Edition features dual stereo speakers for an excellent stereo effect, unobstructed design helps avoid any interruptions caused by palms touching the horizontal screen. Redmi K40 Gaming Edition comes with Dolby Atmos and is approved by the JBL synthesis certification system, offering a truly immersive gaming experience. 

Superb gaming experience: 5,065mAh battery, 67W fast charging and gaming triggers

Redmi K40 Gaming Edition has an ultra-large capacity 5,065mAh battery, bringing gamers not only a powerful, but also prolonged gaming experience. Equipped with 67W super fast charging, the device can be powered up to 100% in just 42 minutes1. Additionally, the ultra-small 67W in-box fast charger is very easy to carry, and the L-shaped in-box charging cable makes it even more comfortable to play games while charging. Meanwhile, the new Redmi K40 Gaming Edition also optimizes fast charging settings in gaming mode, ensuring higher levels of charging efficiency while playing games.

The device also takes the game control experience to a new level with its magnetic dual-trigger design, allowing users to play games using four fingers, instead of only two. This largely enhances the immersive experience in most action games. As the gaming triggers support most mobile games on the market, users won’t need to have additional gaming accessories for an ultimate mobile gaming experience. With the ultra-miniature magnet-powered gaming triggers, Redmi K40 Gaming Edition offers stable and realistic pressing feedback thanks to its mechanical structure. Compared with the traditional mechanical transmission structure, the magnetic triggers can effectively reduce the wear-out in daily use, with a lifespan of up to 1.5 million taps.

Uninterrupted gaming: three Wi-Fi antennas and a triple microphone design

Excellent gaming experience is inseparable from stable connectivity. With a built-in 5G modem, Redmi K40 Gaming Edition supports both SA and NSA 5G standards, and is all set to support carriers’ network upgrades2. Not only does it offer outstanding performance, but it also has been equipped with 5G dual-band technology, supporting 5G carrier aggregation, which increases the network speed by 100%. In terms of Wi-Fi connectivity, Redmi K40 Gaming Edition comes with the latest Wi-Fi 6, and for the first time, uses a triple Wi-Fi antenna design, which are built into the top of the device, its body, and the middle of the frame. With this antenna design, Redmi K40 Gaming Edition ensures that at least two sets of antennas can be kept unobstructed regardless of whether the phone is held horizontally or vertically, providing a stable and low-latency Wi-Fi connection.

Voice communication and live recording during gaming are also high-frequency usage scenarios for gamers. Redmi K40 Gaming Edition uses a triple microphone design. In addition to the regular bottom and top microphones, a third microphone is embedded into the middle of the left side of the phone. In a horizontal viewing mode, the third microphone will be closer to the player’s mouth and will not be covered by his palms. As a result, gamers can expect great sound regardless of whether they are on a voice call or live streaming.

Redmi K40 Gaming Edition offers 3 color options including Black, Silver and White. With a gaming design in mind, the device features cool RGB lighting and gaming details and also adopts a low-key and restrained overall appearance. With a 8.3mm lightweight design, Redmi K40 Gaming Edition is not only a gaming smartphone but also a smartphone with powerful performance and stunning appearance for daily use.

Redmi K40 Gaming Edition offers 3 storage variants and are priced at:
6GB+128GB – RMB 1,999
8GB+128GB/256GB – RMB 2,199/2,399
12GB+128GB/256GB – RMB 2,399/2,699
Additionally, Bruce Lee Special Edition (12GB+256GB) is priced at RMB 2,799.

Redmi K40 Gaming Edition is now available for preorders through Xiaomi official channels in Mainland China, and will be available for purchase starting on April 30th.

Quick specs:

  Redmi K40 Gaming Edition
Processing platform MediaTek 1200
Storage LPDDR4x + UFS 3.1
Heat dissipation VC LiquidCool technology + white graphene
Network support 5G SA+NSA 丨Dual 5G standby 丨 5G carrier aggregation
Screen 6.67’’ OLED 丨 2400 x 1080 丨 120Hz refresh rate 丨 480Hz touch sampling rate
Rear Camera 64MP main camera 丨 8MP ultra-wide angle camera 丨 2MP tele macro camera
Front Camera 16MP
Battery & Charging 5,065mAh battery丨 67W fast charging 丨 42mins to
100%1
Wi-Fi Wi-Fi 6
Audio Dual stereo speakers丨 Dolby Atmos丨 JBL certified
Motor X-axis linear vibration motor 丨 support PUBG HQ in-game vibration
Unlock Side-mounted fingerprint reader
System MIUI 12.5 based on Android 11
Available Color Black, Sliver, White
Dimension & Weight 8.3mm 丨 205g
Variant 6GB+128GB 丨 8GB+128GB 丨 8GB+256GB 丨 12GB+128GB 丨 12GB+256GB

1Data from Xiaomi Labs.
2Network connectivity may vary based on carrier support.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi launches “Night & Day”, a mobile filmmaking campaign inspired by Mi 11 series

Xiaomi Studios teams up with with U.S. cinematographer Eric Giovon to present the short film Night & Day 

Beijing, CHINA, April 12, 2021 – Xiaomi Studios, a filmmaking initiative created by Xiaomi Global, launched today a mobile filmmaking campaign titled “Night & Day”. With this campaign, Xiaomi Studios wants to convey the message that in a time of movie theatre closures and the consumer behavior shift to online streaming, mobile filmmaking can be an evolution of cinematic art and a tribute to it.

“Night & Day” isn’t just about capturing your world, but also about creating and discovering new ones with the Mi 11 series. Inspired by the cutting-edge video night mode technology found on the smartphone series, the campaign wants to show that it’s now possible to capture worlds that were impossible to capture in the past. 

Xiaomi Studios teamed up with U.S. cinematographer Eric Giovon, known for his work on Malabar Run, Liar’s Pendulum, and Crowning Glory: A Psycho Thriller, on an eponymous short film called Night & Day. The short film acts as both a cinematic kickoff of the entire campaign, as well as a commentary on the massive changes taking place in the film world, summed up in its tagline: “Movie Magic Never Ends.” 

Paying homage to cult classic movies, the short film Night & Day tackles such themes as pre-pandemic nostalgia and the waning of traditional cinema. Set in New York, Night & Day follows the protagonist who laments the end of his local movie theatre but then rediscovers the magic of cinema on one magical night in an unexpected way, finally coming to the realization that amid our changing, uncertain world, the movie magic he grew up on and loves will always live on, just in different ways.  

The short film Night & Day beautifully captures two different worlds – one grounded in reality and another part of a nostalgic farewell – highlighting the infinite possibilities made possible by the Mi 11 series.  

The short film Night & Day will be released on April 13th via social media platforms of Xiaomi Global, and the campaign will run until the end of April. 

About Xiaomi Studios 

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented ”Mi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Studios, please visit https://event.mi.com/global/xiaomistudios

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Celebrates Mi Fan Festival 2021

Google and Qualcomm join the celebration with co-created posters
Xiaomi launches special offers more than USD 147 millions* worldwide to thank Mi Fans

Xiaomi has announced the start of its annual Mi Fan Festival (MFF). The 2021 festival will center on the theme “Explore the possibilities”, and to cultivate the spirit of this message, Xiaomi will launch a wide array of online campaigns and invite Mi Fans to discuss and share their experiences of how Xiaomi’s products have benefited their lives with their friends and families. The global shopping extravaganza will kick off on April 6 with special offers more than USD 147 millions* on official authorized channels. Xiaomi is collaborating with more than 70 online platforms and 300 offline partners** in 59 markets to bring the most innovative products at incredible prices to Mi Fans across the world.

Google and Qualcomm Technologies are also celebrating Xiaomi’s founding day together through MFF 2021. The co-creation of posters for MFF 2021 use the unified visual symbol “&” as the key creative idea of the picture, symbolizing the close cooperation between Xiaomi and Google also between Xiaomi and Qualcomm Technologies. The posters also combine the “infinite” concept of the “Möbius ring” to convey that with Xiaomi, the companies strive to bring infinite possibilities to users’ lives.

Xiaomi, Google and Qualcomm Technologies have always been the forerunners, setting trends for their respective industries with innovative software and hardware solutions. Xiaomi has been working closely with Google and Qualcomm Technologies  to advance and accelerate the mass adoption of technological innovations. Xiaomi will continue joining hands with the two tech partners to explore new possibilities, as expressed by the theme of the MFF 2021, with an aim to make everyone’s life smarter and enhance convenience in daily life.

“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” said Xiaomi spokesperson.

“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” said Xiaomi spokesperson.

Redmi Note 10 Pro Mi Fan Festival Special Edition

At this year’s Mi Fan Festival, Xiaomi is launching Redmi Note 10 Pro MFF Special Edition with the slogan “Explore Infinite Possibilities”, which will serve as a unique MFF souvenir that Mi Fans can take home. The MFF special edition phone represents the adventurous spirit of Xiaomi and seeks to encourage Mi Fans to explore the infinite possibilities in life by connecting Smartphone x AIoT.

To echo the theme of infinity, Redmi Note 10 Pro MFF Special Edition comes in a package with a cosmic-inspired design. The front of the box features an image of astronauts floating through galaxies, representing Xiaomi and Mi Fans exploring the infinite possibilities of life together.The box also contains a Mi Fan Festival postcard featuring an image of Mi Bunny astronauts. The back of the postcard is a Mi Fan Festival theme sticker***, which can be stuck onto items such as mobile phones, computers and suitcases to add an extra touch of Xiaomi to users’ lives.

The Gradient Bronze version of Redmi Note 10 Pro in a natural metallic luster color was selected for this year’s Mi Fan Festival, and the exclusive Mi Fan Festival 2021 icon will be printed on the back.As the special souvenir smartphone for this year’s Mi Fan Festival, Redmi Note 10 Pro MFF Special Edition will be sold in limited quantities worldwide.

Building a Better World Together with Mi Fans

From the day Xiaomi was founded, building real relationships with users and having them be a part of Xiaomi’s future has been at the core of the company’s culture. From the very beginning, Mi Fans have been joining the Mi Community, offering suggestions and even contributing ideas and inventions to help drive the growth of Xiaomi. Mi Fan culture has always been an integral part of the Xiaomi brand. 

To celebrate MFF 2021, Xiaomi Global Mi Community officially launched its theme song A Melody for Mi, which was co-created in an online Mi Community by Mi Fans from 15 countries. Around 1000 Mi Fans participated in this songwriting project. Contributions from 30 Mi Fans were selected and used to compose the music and lyrics. The song expresses Mi Fans’ unceasing pursuit of a better life, centered on love, passion, innovation, vitality, and smarter life for everyone — the very values that Xiaomi has been conveying to Mi Fans for over a decade. Today, Mi Fans are delivering the same message to the world. Together, united by the same vision, Mi Fans show resolute confidence and belief in building a better world.

The song A Melody for Mi has been set as an official ringtone and uploaded to Mi Theme Store where users from all over the world can download it. The song will also be applied to the customer service hotline on-hold music. 

Xiaomi maintains its image as one of the coolest companies in the minds of Mi Fans and users. For years, Xiaomi product users have been connected through a shared experience of interacting and living with all of these innovative products that have truly life-altering intelligent features. In the Xiaomi Global Mi Community, thousands of Mi Fans have already posted their stories describing how the Xiaomi brand and products have changed their lives.

A Mi Fan with the username “Crossfiree” shared her story about Mi Smart Home during a Mi Community activity. She has been using more than 30 Xiaomi ecosystem products at home, although she describes herself as a technophobe rather than a tech enthusiast. Mi Air Purifier helped improve the air quality in her home and eased her severe dust allergy, while Mi Band helped her whole family cultivate a healthier lifestyle. Another Mi Fan, Arun Abhimanyu, mentioned that Mi Motion Activated Night Light solved his grandmother’s long-standing problem of finding the light switch in the dark when she woke up at night to use the restroom. This was just some of his experiences with Xiaomi products, and he explained that “these products have made my life easier in a way that I never could have imagined. That’s how Xiaomi wins users’ trust.”

History of MFF

The first MFF was held on April 6, 2012 in Mainland China when Xiaomi decided to launch an event to celebrate the two-year anniversary of its founding. Since Mi Fans played a significant role in the rapid growth of Xiaomi, the company invited Mi Fans to celebrate its birthday together by holding a big party for them. The party venue was set up like a club and guests celebrated while a DJ performed and interacted with them. 100,000 Xiaomi smartphones sold out in just 6 minutes and 5 seconds on that day. From then on, Xiaomi has held MFF every year to show its gratitude towards Mi Fans for their support. 

Outside of Mainland China, MFF was first held in India and Indonesia in 2015, before being launched in European markets in 2018, when the first shopping carnival was held in Spain. This year will be the 10th annual MFF, and even more global markets will be joining to celebrate the occasion.

For more information about MFF 2021, please refer to MFF2021 press kit.

* The amount is calculated based on the total available promotions, product discounts and discount vouchers during Mi Fan Festival 2021 on all official authorized channels worldwide and is subject to availability and activity time of different markets.
**The sales partners for Mi Fan Festival 2021 vary between different markets. Please refer to local information for sales availability.
***The Indonesian market version is designed without the Mi Fan Festival theme sticker on the back and without the Mi Bunny astronauts image on the front.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Key Initiatives for the New Decade — An Open Letter

An open letter from Lei Jun (雷 军), Founder, Chairman and CEO of Xiaomi on key initiatives for the new decade

Dear Xiaomi colleagues,

We have just announced a series of key initiatives for the new decade.

First of all, we officially announced to commence the smart electric vehicle business.  

This is one of the most important decisions Xiaomi has ever made, which was made after numerous rounds of debates among executive team. It is a deliberate decision and the board of directors has officially approved it as a formal project this afternoon. We will set up a wholly-owned subsidiary to operate the smart electric vehicle business, with the total investment amount over the course of the next 10 years estimated to be USD 10 billion. The initial phase of investment will be RMB 10 billion. I will once again lead the team by myself, serving as the CEO of the smart electric vehicle business. Just a while ago, at the launch event, I affirmed to our Mi Fans and everyone that it will be the last and important startup project in my life. I am willing to bet my lifelong reputation to fight for Xiaomi vehicles!

Smart electric vehicle is the broadest race track in the next decade. It is an inseparable and crucial part that forms the smart ecosystem; It is an inevitable choice to expand the integrated ecosystem of AIoT smart living; It is also the only path for us to fulfill the vision of the company and to bring a better life to everyone through technology.

By stepping into a new domain, we will certainly encounter many challenges. The automobile industry features great complexity, huge amount of investment, long product cycle, and low fault tolerance, which requires us to treat it with full respect and seriousness. Facing these challenges with a fearful heart as if we are walking on thin ice. Besides, the other key players have kick-started this business six years earlier than us, we have to catch up with all the efforts to win the game as an industry successor.  

Having said that, we still possess very significant and unique advantages:

1. While smart electric vehicle has completely changed the business model of automobile industry, we have a profound understanding of hardware-based Internet service model.

2. We possess the most extensive experiences in software and hardware integration in the industry, allowing us to understand manufacturing within the Internet industry and win the game.

3. We own a mature smart ecosystem with the largest scale, the widest portfolio of products, and the largest number of active connections in the industry. 

4. We have a lot of long-accumulated key technologies that can be re-applied in the automobile industry.

5. We have built rich brand assets and a strong user base, and gained trust and support of Mi Fans from all over the world. 

6. We have sufficient cash reserve which enables us to invest boldly without hesitation or extra concerns.

We will enter this new journey with huge investment, seriousness and enduring patience. At present, the preparation work at the initial stage has been strictly and systematically carried out.

Secondly, we launched the Surge C1 Image Signal Processor today, showing our strong capability in the imaging field as well as our determination to adhere to processor development.    

As our first self-developed Image Signal Processor (ISP), the Surge C1 processor is a leading processor of its kind in the smartphone industry. Mi MIX FOLD, which is our first folding-screen smartphone of mass production, debuts the Surge C1 processor. The powerful image processing ability of Mi MIX FOLD is a strong evidence of the excellence of the Surge C1 processor.

From the moment when the Surge S1 project kicked off in 2014, to the launch of the Surge C1 today, Xiaomi has been striving for the development of processor for seven years. During these seven years, we have experienced countless breakthroughs and numerous setbacks, but we never cease pursuing and advancing. The Surge C1 is the first step made by Xiaomi for the new decade of developing processor. Although it looks very small, it sets our milestone in image computing. It also enables us to pursue more ambitious technological breakthroughs and dreams.

The road to the R&D of processor is long and arduous, but what Xiaomi never lacks is patience, courage and perseverance. We will continue to tackle more complex and delicate technological problems and provide users with a better experience, as we keep exploring and roaring in the waves!

Thirdly, we announced a new and revamped logo and started upgrading of our brand recognition system.

Today, we released the brand new Xiaomi logo and added the logo with letters “xiaomi”.

Our brand has always been one of our most important and core assets. In the past three years, we began to systematically sort out and upgrade the brand system of Xiaomi Corporation (the Group). The release of the new logo and the upgrade of the brand recognition system is one of the milestones.

After 11 years of corporate development, while the boundary of Xiaomi’s business has been expanding, our user base has also been diversified: From tech enthusiasts to the masses and then to premium users; from technology industry to lifestyle industry; from online to all channels; from mobile phones to a full set of smart ecosystem; from China to all over the world. All of these mean that Xiaomi needs to make friends with more diverse audiences.

Then here comes the challenge of “how can we attract more and more people to like Xiaomi and understand where Xiaomi is coming from”. Which is why we started with the most basic and most widely used component – our brand logo, allowing more people to feel and recognize Xiaomi’s corporate philosophy, and ultimately take a liking to Xiaomi.

Since the brand is the most valuable asset of the Group, the use of brand logo requires proper guidelines and management. Therefore, we set up the Committee of Brand Management for the Group today to oversee the maintenance, management and supervision of all brand assets for the Group. The proper use of these brand assets is now included in the annual assessment of each business department.

The three things above are important initiatives for Xiaomi for the next decade. Smart electric vehicles will open up a huge new space for Xiaomi’s future growth. The processor will empower all businesses of the Group with powerful technology. The new logo and brand recognition system upgrades will also present the new look of Xiaomi to the public. Such remarkable energy and continuous efforts in striving forward are vivid representations of being “Alive”.

This is the new story behind the new Xiaomi, and this is our shared expectation:

On the long journey ahead to our ultimate destination, Xiaomi will always possess the courage to strive for infinity and beyond!

Lei Jun

March 30, 2021

Xiaomi Expands into Electric Vehicle Sector

USD 10 billion to be invested in smart electric vehicles over the course of 10 years, ushering in the new Xiaomi

Beijing, CHINA, March 30, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”) is commencing its smart electric vehicle business with an official notice to Hong Kong Stock Exchange (HKEX). Lei Jun, Founder, Chairman and CEO of Xiaomi, stated during its March 2021 launch event that the business will be operated under a Xiaomi wholly-owned subsidiary with an initial investment of RMB 10 billion. Over the course of the next 10 years, Xiaomi is committed to invest an estimated USD 10 billion in total. Lei Jun will concurrently serve as the CEO of the smart electric vehicle business.

“The decision was made after numerous rounds of deliberation among all our Partners, and this will be the final major entrepreneurial project of my life. I am willing to put all my personal reputation on the line and fight for the future of our smart electric vehicle!  I am determined to lead my team to fight for the success of the Xiaomi electric vehicle,” said Lei Jun. He also uncovered that in the past 75 days he had witnessed Xiaomi executive team’s thorough decision-making journey, including rigorous and comprehensive research into the electric vehicle industry – 85 meetings with over 200 industry experts, four internal management debates, and two board meetings. Mi Fans’ continuous support and trust in Xiaomi’s values also prompted the company’s final decision.

Xiaomi is at its prime and has set a foundation for it to break new ground and commence building its smart electric vehicle business. According to its latest financial results, Xiaomi’s global smartphone shipments reached 146 million, upholding the company’s position in the top 3 globally. The sales of premium smartphones have exceeded 10 million units. TV sales have topped the Mainland China market for 8 consecutive quarters. And with over 324.8 million connected devices on Xiaomi’s AIoT platform and monthly active users for XiaoAi AI Assistant reaching 86.7 million, Xiaomi continues to lead the smart home industry. By the end of 2020, the Group held a cash reserve of RMB 108 billion.

In an internal letter to employees, Lei Jun stated that Xiaomi has distinct and unique advantages in manufacturing cars: 

  1. Smart electric vehicles have fundamentally transformed the business model of the traditional automotive industry, and Xiaomi has the deepest understanding of the hardware-based internet service business model;
  2. Xiaomi has the most extensive experience in software and hardware integration, and the most profound manufacturing know-how within the internet industry;
  3. Xiaomi has a smart ecosystem which is the largest in terms of scale, the most diversified in terms of product category, and the most active in terms of user connections;
  4. Xiaomi has numerous core technologies that can be applied to smart electric vehicle business;
  5. Xiaomi has a powerful brand and strong user base, with trust and support from Mi Fans across the globe;
  6. Xiaomi has abundant cash resources that allow Xiaomi to invest with confidence.

“Smart electric vehicles represent one of the largest business opportunities in the next decade and represent an indispensable component of smart living. Entering this business is a natural choice for us as we expand our smart AIoT ecosystem and fulfill our mission of letting everyone in the world enjoy a better life through innovative technology. ” Lei Jun said.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.