Xiaomi Reports Steady Revenue And Profit Growth in 2021 Q3

Internet services revenue reaching new quarterly high with strengthening profitability

Steady user growth with Xiaomi global MIUI 30-day active users exceeding 500 million

Beijing, Hong Kong, November 23, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended September 30, 2021.

In the third quarter of 2021, Xiaomi’s total revenue amounted to RMB78.1 billion, representing an increase of 8.2% year-over-year, adjusted net profit for the period was RMB5.2 billion, an increase of 25.4% year-over-year. Impacted by global macro-environment as well as market sentiment towards technology sector in China in the third quarter, Xiaomi’s long-term investments measured at fair value through profit or loss in the current period have generated unrealized financial losses, which have had a substantial impact on Xiaomi’s net profit. Nonetheless, Xiaomi’s core business profitability maintained steady growth. Xiaomi showcased excellent business model and operation with total revenue and adjusted net profit both maintained solid growths.

Meanwhile, Xiaomi global MIUI 30-day active users has exceeded 500 million as of 22 November, 2021, marking another milestone for Xiaomi’s “Smartphone x AIoT” strategy.

Q3 2021 financial highlights:

  • Total revenue at RMB78.06 billion, up 8.2% YoY;
  • Gross profit at approximately RMB14.29 billion, up 40.6% YoY;
  • Non-IFRS adjusted net profit was RMB5.18 billion, up 25.4% YoY.

Xiaomi Corporation said, “During the third quarter of 2021, we continue to strengthen our core ’Smartphone × AIoT’ strategy and advance in the premium smartphone market. We ranked 1st in terms of smartphone shipments in 11 countries and regions. We continued to explore and innovate in product and technology to further enhanced our competitiveness in the premium market. Our internet services revenue reached new quarterly high and we remain committed to investing in research and development that underpins our products’ core competitiveness.” As of 22 November, 2021, Xiaomi’s global MIUI 30-day active users exceeded 500 million, marking another milestone for the “Smartphone x AIoT” strategy.

Quarterly Performance Review

Internet services revenue reaching new quarterly high

In the third quarter, Xiaomi’s profitability continued to strengthen as internet services revenue reached RMB7.3 billion, reaching a new quarterly high, representing an increase of 27.1% year-over-year. The gross profit margin of the internet services segment was 73.6%, 13.1 percentage points higher than the same period of last year.

Meanwhile, the Group’s global internet user base continued to expand rapidly in the third quarter. As of November 22, 2021, global MIUI 30-day active users exceeded 500 million for the first time, marking another milestone for Xiaomi’s global expansion. In September 2021, the MAU of MIUI increased 32.0% year-over-year to 485.9 million, among which the number of MAU in Mainland China rose to 127.3 million, a year-over-year increase of 16.4% and a net gain for the fourth consecutive quarter. In September 2021, MAU of Xiaomi’s global smart TV and Xiaomi Box expanded over 33.0% year-over-year. As of September 30, 2021, the Group’s number of TV paid subscribers was 4.7 million, a 13.5% increase on a year-over-year basis.

In the third quarter of 2021, Xiaomi’s advertising revenue reached RMB4.8 billion, up 44.7% year-over-year, primarily due to expanding user base, higher percentage of premium smartphone users and stronger monetization capabilities. Xiaomi’s gaming revenue reached RMB1.0 billion, increasing 25.0% year-over-year due to the strong performance of high-quality new games and higher gaming average revenue per user (“ARPU”) driven by premium and gaming smartphones. Xiaomi’s revenue from other value-added services amounted to RMB1.6 billion in the third quarter. In the second quarter of this year, Xiaomi’s Youpin ecommerce platform rolled out its new consumer brand, Life Element, which offers a wide range of high-quality day-to-day products at competitive prices. Most recently, in November 2021, Youpin also launched its UP paying membership system to consistently improve the online shopping experience of its users.

In the third quarter of 2021, Xiaomi’s overseas internet services revenue increased by 110.0% year-over-year to RMB1.5 billion, accounting for 19.9% of total internet services revenue, setting another quarterly record. Going forward, we will continue to expand and deepen collaborations with the Group’s global business partners and actively explore new internet service offerings in the overseas markets.

Xiaomi remains committed to investing in research and development, which boosts its products’ core competitiveness. In the first three quarters of 2021, the Group’s cumulative research and development expenditures reached RMB9.3 billion, representing an increase of 51.4% year-over-year. In September 2021, Xiaomi introduced Xiaomi Smart Glasses, boasting a visualized information display and interactive features. In November 2021, Xiaomi launched Loop LiquidCool Technology, which improves smartphone heat dissipation under heavy usage. As of September 30, 2021, Xiaomi’s research and development team totaled 13,919 employees, accounting for more than 44% of total employees.

Robust overseas revenue with smartphone shipments ranked No. 1 in 11 countries and regions

Xiaomi’s revenue from overseas markets reached RMB40.9 billion during the third quarter of 2021, accounting for 52.4% of total revenue. Despite the global shortage of key components, Xiaomi solidified its market position by optimizing global market resource allocation and reinforcing its channels in accordance with local market conditions. According to Canalys, Xiaomi’s market share of smartphone shipments in the third quarter ranked No. 1 in 11 countries and regions and among the top five in 59 countries and regions globally.

Xiaomi continued to deepen its global market presence in the third quarter. According to Canalys, in the third quarter of 2021, Xiaomi ranked No. 2 in Europe with a smartphone market share of 21.5%. In Western Europe, Xiaomi smartphone market share reached 17.0% and ranked among the top three in terms of shipments; in Central and Eastern Europe, Xiaomi ranked No.2 with 28.7% smartphone shipment market share. In the third quarter of 2021, Xiaomi sold over 6.8 million smartphones through carrier channels in overseas markets excluding India, representing an increase of over 130% year-over-year. According to Canalys, Xiaomi smartphone market share in Western Europe carrier channels increased from 4.6% in the third quarter of 2020 to 13.0% in the third quarter of 2021.

At the same time, Xiaomi continued to strengthen its competitiveness in emerging markets. According to Canalys, in the third quarter of 2021, Xiaomi market shares in Latin America, the Middle East and Africa reached 11.5%, 16.3% and 7.3%, respectively. In addition, Xiaomi has maintained No. 1 position in smartphone shipments in India for the 16th consecutive quarter.

Q3 smartphone shipments ranked 3rd globally with continuous advancements in the premium market

In the third quarter of 2021, despite the global shortage of key components, the Group’s global smartphone shipments still reached 43.9 million. According to Canalys, in the third quarter of 2021, the Group’s global smartphone shipments ranked No. 3 with a market share of 13.5%. The Group’ smartphone revenue totaled RMB47.8 billion with a gross margin of 12.8%, an increase of 4.4 percentage points year-over-year.

Xiaomi user segmentation strategy and new products allowed the Group to broaden its user base. For many of its new smartphones launched this year, over half of the users are new Xiaomi users. Xiaomi introduced the brand-new Xiaomi Civi Series in September 2021 and was well received by users.

In the first three quarters of 2021, global shipments of Xiaomi’ smartphones priced at or above RMB3,000 in mainland China and EUR300, or equivalent, in overseas markets, totaled approximately 18 million, accounting for more than 12% of total shipments. In overseas markets, total shipments of smartphones priced at or above EUR300, or equivalent, grew by more than 180% year-over-year during the third quarter, mainly in Latin America, Western Europe and the Middle East.

During November’s Singles’ Day Shopping Festival, Xiaomi and Redmi brand smartphones together ranked No.1 in sales volume on Tmall.com, JD.com and Suning.com. The Group’s premium smartphones also ranked No.1 among Android smartphones priced above RMB4,000 on Tmall.com and JD.com. In addition, during the shopping festival, total sales volume of Xiaomi’ smartphones from its offline channels increased by more than 110% year-over-year.

“Smartphone x AIoT” strategy continues, new retail growth efforts accelerated

Xiaomi IoT and lifestyle products segment revenue was RMB20.9 billion during the third quarter of 2021, increasing 15.5% year-over-year. Notably, the Group’s overseas IoT and lifestyle products revenue reached a new record high despite the challenges in maritime shipping logistics overseas this quarter.

In the third quarter, against the backdrop of a year-over-year decline in global sales volume of TVs, Xiaomi’s global smart TV shipments reached 3.0 million with a year-over-year revenue increase of 19.5%. According to All View Cloud (“AVC”), Xiaomi’s TV shipments ranked No. 1 in mainland China for the 11th consecutive quarter and among the top five globally in the third quarter of 2021.

In addition, Xiaomi has expanded its premium smart home appliances categories to help users create a healthy and comfortable living environment. In the third quarter, Xiaomi launched smart home appliances including the Xiaomi 550L Four-door Smart Refrigerator and the Xiaomi Mini Washing Machine. Xiaomi’s smart ventilated air conditioners also performed well. During the November’s Singles’ Day Shopping Festival, Xiaomi’s cumulative sales of home appliances ranked No. 3 on JD.com.

Xiaomi’s AIoT platform continues to expand. As of September 30, 2021, the number of connected IoT devices (excluding smartphones, tablets and laptops) on its AIoT platform exceeded the 400 million marks for the first time. The number of users with five or more devices connected to its AIoT platform (excluding smartphones, tablets and laptops) exceeded 8 million.

This year Xiaomi accelerated its new retail growth efforts, further solidified its lead in online channels while rapidly expanding offline channels. As of the date of this announcement, the total number of Xiaomi’s retail stores in mainland China surpassed 10,000. Xiaomi expects the further growth in lower-tier market penetration will allow the Group to serve more users in mainland China.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

IoTSF Puts Xiaomi’s IoT Security Policy Among the World’s Best

Beijing, CHINA, November 11th, 2021 – Xiaomi Corporation (“Xiaomi” or the “Group”), a consumer electronics and smart manufacturing company, has been given a top rating for its IoT security by the Internet of Things Security Foundation (IoTSF).

Xiaomi participated in the IoTSF 2021 Virtual Conference, a global event on November 3 and 4 that focused on IoT cybersecurity. Xiaomi, which as the world’s largest consumer AIoT platform, shared its insights on IoT security. During the event, IoTSF released a report which showed that Xiaomi is among the best companies implementing vulnerability disclosure policies. The report once again demonstrates Xiaomi’s leading position in IoT security.

IoTSF was formed in 2015 in response to growing threats to IoT applications. IoTSF has more than 100 members, including ARM, Cisco, BSI, Mastercard and Xiaomi, all of which are eager to find ways to protect IoT security. The IoTSF 2021 Virtual Conference was the seventh annual conference held by IoTSF. Delegates from various companies, institutions, and organizations discussed IoT security issues, and shared the latest researches and pioneering practices for building a safe, reliable and trustworthy IoT ecosystem.

Kevin Song, Head of Security and Privacy Compliance of Xiaomi, gave a presentation titled “IoT Security Compliance Framework Adoption Practice” at the conference. In his presentation, Kevin explained how Xiaomi built its IoT Security Compliance Framework using the highest standards in the industry, such as the IoTSF Compliance Framework and the ETSI EN 303 645 which is one of the first cohesive global standards for IoT cybersecurity.

IoTSF released the Contemporary Use of Vulnerability Disclosure Report, which detailed the disclosure policies of various technology companies. Xiaomi was on the “Green List”, which are companies that not only meet the basic requirements but also meet the extended threshold test of IoTSF. According to the report, there are 20 other companies from around the world that have also successfully got into the Green List of the report along with Xiaomi, including Google, Microsoft, Siemens, Bosch, LG, and Panasonic, etc.

John Moor, the Co-Founder and the Managing Director of IoTSF, said: “The mission of IoTSF has always been to help make IoT products safe to connect. As part of that mission, we’ve raised awareness and called upon IoT vendors to adopt a security-first approach and pay more attention to the growing number of IoT security threats. Xiaomi is a good example of a responsible vendor responding to that call and is a good example of a company taking security best practice seriously. Xiaomi has been active in demonstrating its commitments – for example publishing aVulnerability Disclosure Policy since 2019 and being transparent in how its teams adhere to the principle of security at all stages of the product life cycle . We’re proud to have them as members of IoTSF and showing leadership in the market.”

Xiaomi is one of the top smartphone brands in the world. It also established the world’s largest consumer AIoT platform. Xiaomi offers hundreds of products as a smart manufacturing and consumers electronics company and has more than 374.5 million smart devices (excluding smartphones and laptops) connected to its platform as of June 30, 2021. Xiaomi is committed to enhancing the security protection of its IoT products and improving user experience.

Xiaomi has been an implementor member of ioXt alliance. In July 2021, Mi 360° Home Security Camera obtained the Kitemark™ Certification for Residential IoT Devices from the British Standard Institution (BSI) while the Xiaomi Home app obtained the Kitemark™ Certification for Secure Digital Applications. The company also has been a leader in establishing a laboratory specializing in IoT security, to research the emerging security technologies, and to provide powerful protection for technology-enabled smart lifestyle.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

Celebrate with Xiaomi on 11.11 Mega Sale and Xiaomi Friday this November

11.11 Mega Sale and Xiaomi Friday Campaign Kick Off

Xiaomi celebrates sales season with a total value of USD 639 million* in promotional offers

Beijing, CHINA, November 10th, 2021 – Xiaomi today announced two sales campaign for overseas markets, 11.11 Mega Sale and Xiaomi Friday, as well as a series of exciting Xiaomi Fans activities in celebration of the global shopping events, offering product discounts and vouchers with a total value of over USD 639 million* for customers worldwide.

Ready, Set, Shop! – 11.11 Mega Sale and Xiaomi Black Friday Goes Live

Xiaomi’s Mega Sale campaign will kick off on November 11, known as 11.11 or Double Eleven, and will continue through Xiaomi Friday to provide incredible deals for Xiaomi Fans this festive season.

Centered on the theme “Ready, Set, Shop!”, the 11.11 Mega Sale and Xiaomi Black Friday will bring discounts of up to 40% on major platforms such as Amazon, Tmall, Lazada, Shopee, Citilink, Jumia, Allegro, and more. These offers include Xiaomi’s best-selling smartphone models, such as Xiaomi 11T Series, Xiaomi 11 lite 5G NE, Redmi Note 10 Series, and Redmi 10. For 11.11 Mega Sales, in addition to the event on our official mi.com, Xiaomi is also collaborating with 39 online platforms across 13 markets** to offer the most innovative products at incredible prices to global customers. On Xiaomi Friday, the amazing offers will go live via 49 online retailers, covering 25 markets** around the world.

Special offers on Xiaomi’s own official channels, mi.com and Mi Store app, have also been prepared for Xiaomi Fans in Russia, Indonesia, Spain, and the UK. Fans can simply enter the “Better Together” discount code on their respective mi.com sites in the coupon section when checking out to enjoy the special offers.

“Friday It Up” with Xiaomi Mi-Stery BOX Black Friday Edition

Created back in 2019, the highly anticipated Xiaomi Mi-Stery BOX initiative will continue this year with the Xiaomi Black Friday Special Edition, to celebrate with Xiaomi Fans.

The Black Friday Special Edition of Mi-Stery BOX will feature “Friday It Up” special design elements, and Xiaomi Fans will have the chance to win via the @XiaomiGlobal Facebook page and @Xiaomi Twitter page from November 25th to 27th. Follow our global page for more information.

Win “My Top Picks” Xiaomi Products for Free

As a token of appreciation to the Xiaomi community, Xiaomi will also kick off the festive season with a special giveaway themed “My Top Picks” from November 5th to 11th. By posting screenshots of their three most-desired Xiaomi products, participants can enter the event in which the Xiaomi Community team will select the winner and gift them their desired products for free. Follow our Xiaomi Community Global Site for more information.

*The amount is calculated based on the total available promotions, product discounts and discount vouchers during 11.11 Mega Sale & Xiaomi Friday 2021 on all official authorized channels worldwide, and is subject to the availability and activity time of different markets.

**The sales partners vary between different markets. Please refer to local information for sales availability.

Xiaomi Stores in Mainland China Surpasses 10,000

On October 30th, Xiaomi ushered another significant moment in its development of New Retail business model: the 10,000th Xiaomi Store in mainland China was opened in Shenzhen, Guangdong. The store is located amongst one of the most bustling commercial areas in the city, occupying an entirely independent building of 600 square meters, equipped with a large naked eye 3D LED display.

Lei Jun, Founder, Chairman, and CEO of Xiaomi congratulated the opening of the 10,000th Xiaomi Store on his Twitter. Lu Weibing, Partner and Senior Vice President of Xiaomi Group, and President of China Region, President of International Department, and General Manager of the Redmi brand, said: “The opening of the 10,000th Xiaomi Store marked a new milestone-like breakthrough of the New Retail of Xiaomi.” Lu Weibing addressed that no matter how the company’s business goes, the initial vision of Xiaomi New Retail will always remain the same: letting every Xiaomi Fan have a Xiaomi Store close to homes, and allowing everyone to experience and purchase amazing Xiaomi products conveniently with reasonable prices.

The 10,000th Xiaomi Store adopts the brand-new “Xiaomi Store 4.0” concept, with a minimalist style and futuristic technology feeling. This also serves as a multi-function store that provides both sales and services. Customers can have hands-on experience and purchase almost all Xiaomi products, including the flagship smartphones, such as Xiaomi MIX FOLD and Xiaomi 11 series, the newly released Redmi Note 11 series products, and many AIoT products. At the store, all customers are allowed to return the purchased products for up to 7 days after purchase with no strings attached, and 15-day free replacement (including online purchases), plus one-year free in-store maintenance during the warranty period. Xiaomi also warrants repairing and other quality services of the products sent by customers at any service stores in Mainland China. In addition, the store also provides the options of ordering online and picking up items at the store, while having access to other related services on a regular basis.

In November 2020, Xiaomi announced a new goal: to enable every Xiaomi Fan to have a Xiaomi Store nearby in the future. As a result, Xiaomi New Retail has entered a stage of rapid expansion and is setting a record of 27 new Xiaomi Stores opened per day in Mainland China. In the past 12 months, a total of nearly 8,000 Xiaomi Stores have opened.

New Retail is one of the three pillars of Xiaomi’s “Triathlon” business model, along with smart hardware and Internet service. At the beginning of Xiaomi’s foundation, Lei Jun proposed that the Internet model could be implemented in retail to achieve higher efficiency, which could reduce the cost of sales and operation, therefore improving user experience. It has been proven that Xiaomi Stores have grown because customers trust them to provide products and services in an efficient and friendly way. Currently, Xiaomi Store is expanding rapidly not only within Mainland China but also in all markets around the world and receiving warm welcomes from customers. This not only increases more access for its consumers around the world to experience Xiaomi products directly but also shows Xiaomi’s relentless efforts in business advancement.

Lu Weibing said, “We believe that everyone has the right for a better quality of life through innovative technology, simply because the gap to a high quality of life should not be out of reach.”

——End——

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

All-round Redmi Note 11 Series debuts in Mainland China

Making 120W fast charging even more accessible

Beijing, CHINA, October 28th, 2021 – Redmi today announced three new Redmi Note 11 series devices in Mainland China – Redmi Note 11 5G, Redmi Note 11 Pro, and Redmi Note 11 Pro+. Featuring 33W, 67W, and 120W fast charging, respectively, charging capabilities have been revamped across the entire lineup. With a large 4,500mAh battery, outstanding 120W fast charging on Redmi Note 11 Pro+ allows a charge to 100% in just 15 minutes*. With a high refresh rate AMOLED display, 108MP camera, SOUND BY JBL, and more, Redmi Note 11 Pro and Redmi Note 11 Pro+ are the best all-rounder devices Redmi Note series has introduced.

4,500mAh battery charges to 100% in 15 mins* with 120W wired charging

As the first ever Redmi smartphone equipped with 120W charging, Redmi Note 11 Pro+ has adopted industry-leading dual charge pumps and MTW technology. Along with Mi-FC technology, it is capable of charging a massive 4,500mAh battery to 100% in just 15 minutes*. With more than 40 charging and battery safety features, as well as certification by TÜV Rheinland Safe Fast-Charge System, Redmi Note 11 Pro+ 120W charging ensures safety and stability during charging. Redmi Note 11 Pro prioritizes long-lasting battery performance with its even more massive 5,160 mAh battery, ensuring a whole day even under heavy usage. Combined with 67W fast charging, the device can be charged to 100% in just 43 minutes.*

Excellent display quality secured with 120Hz high refresh rateAMOLED display

Equipped with an AMOLED display, both Redmi Note 11 Pro and Redmi Note 11 Pro+ bring vivid picture quality and amazing details, compared with its last generation’s LCD display. The 120Hz high refresh rate and 360Hz touch sampling rate offer an even smoother experience to users. Redmi Note 11 Pro largely enhances every detail of the viewing experience. The ultra slim 1.75mm side bezel and tiny 2.96mm selfie dot camera gives the device a premium look and feel. Redmi Note 11 Pro also offers 360° ambient light sensors, DCI-P3, reading mode, and sunlight display. The display has been certified by SGS, a world’s leader in such certifications. All this makes it the best-ever display on a Redmi Note smartphone so far.

Ultra-clear 108MP returns, 9-in-1 pixel pinning with large 2.1μm pixels

As Redmi insists on bringing flagship-level camera experience to more Redmi Note smartphones, Redmi Note 11 Pro and Note 11 Pro+ both sport a 108MP imaging system. The main camera features a Samsung HM2 sensor with a size of 1/1.52″ and supports 9-in-1 pixel binning technology that offers large 2.1μm pixels. With dual native ISO, clear and textured images with reduced noise can be taken, even in low light conditions. This also allows direct output of 108MP images, retaining more details, which is convenient for zooming or cropping for better composition. Both Redmi Note 11 Pro and 11 Pro+ implement an 8MP ultra-wide camera with a 120° field-of-view, especially useful for shots like cityscapes or architecture. Finally, the 2MP telemacro lens allows users to capture more details at a tiny level.

SOUND BY JBL with support for Dolby Atmos

Redmi Note 11 Pro and Pro+, SOUND BY JBL, offers improved sound quality with its dual symmetrical stereo speakers. Both devices are designed with two 1115 super-linear speakers with a max amplitude of 0.65mm, creating a stunning sound field with zero deviation from left to right. With Dolby Atmos, the spatial and stereo quality is even further enhanced.

Dimensity 920 debuts superb performance, VC LiquidCool technology, and an AnTuTu score over 500,000

Redmi Note 11 Pro and Pro+ are the first smartphones powered by MediaTek’s latest Dimensity 920 high performance processor. With a leading 6nm process by TSMC, ARM Cortex-A78, and Mali-G68 cores, the chipset delivers 2.5GHz maximum frequency and presents an AnTuTu score of over 500,000. To ensure long-term stable performance, Redmi Note 11 Pro and Pro+ are also equipped with flagship-level LiquidCool technology that combines graphite, copper foil, thermal gel, and other heat dissipation materials to form an integrated heat dissipation system. The heat dissipation area of the whole device is as large as 12600 mm², fully covering the heat sources of the main device body. Whether gaming or charging, the heat dissipation system keeps the device cool at all times.

Stylish flat-edge design with holographic suspension technology debut

Redmi Note11 Pro and Pro+ feature a sleek new flat-edge design with glass enclosing both sides. The front is protected by Corning® Gorilla® Glass 5, while the glass back features an anti-glare matte finish, delivering subtle style. Redmi Note 11 Pro adopts a slim, light design, measuring just 6.81mm in thickness. Redmi Note 11 Pro comes in four beautiful colors, including Mysterious Black, Forest Green, Timeless Purple, and Milky Way Blue (Glossy), while Redmi Note 11 Pro+ will be available in three colors: Mysterious Black, Forest Green, and Timeless Purple.

Redmi Note 11 Pro+ also offers a special limited edition – YIBO DESIGN. This was designed in collaboration with Redmi’s brand ambassador Wang Yibo. Featuring the world’s first holographic suspension manufacturing process, a micron-level Redmi logo appears suspended on the surface of the rear. This limited edition also features a set of racing strips inspired by an auto racing track, and a fluorescent green signature by Wang Yibo. Additionally, Redmi Note 11 Pro and Pro+ also support multi-functional NFC and are equipped with a 3.5mm headphone jack, X-axis linear motor, and side fingerprint sensor for a more complete and user-friendly experience.

Pricing & Availability

Redmi Note Pro comes in three variants: 6GB+128GB, 8GB+128GB, 8GB+256GB, with a retail price of RMB 1,799, RMB 1,999 and RMB 2,199, respectively. Redmi Note Pro+ also comes in three variants: 6+128GB, 8+128GB and 8+256GB, with a retail price of RMB 1,999, RMB 2,199 and RMB 2,399, respectively. Meanwhile, Redmi Note 11 Pro+ YIBO DESIGN edition (8GB+256GB) will be available at RMB 2,699. All three devices will be available in Mainland China market via official Xiaomi channels.

Redmi Note 11 5G – a leap for budget 5G smartphones

Redmi Note 11 5G aims to upgrade user experience with the new Dimensity 810 5G chipset, dual 5G SIM support, and an AnTuTu score over 390,000. Now featuring an upgraded 33W fast charging and 5,000mAh large battery, Redmi Note 11 5G charges to 100% in 62 minutes*, almost doubling the charging speed of the previous generation. Redmi Note 11 5G is also equipped with a 90Hz high refresh screen, 128GB of storage, dual stereo speakers, X-axis linear motor, IR blaster, 3.5mm headphone jack, and supports IP53-level splash proof – all of which make it a true all-rounder.

Redmi Note 11 5G comes in three colors: Mysterious Black, Milky Way Blue, and Mint Green. It is offered in four RAM+ROM variants: 4GB+128GB, 6GB+128GB, 8GB+128GB, 8GB+256GB, priced at RMB 1,199, RMB 1,299, RMB 1,499, and RMB 1,699, respectively, will be available in Mainland China market via official Xiaomi channels.

Your Stylish Pick: Redmi Watch 2 and Redmi Buds 3 Lite

Introducing Redmi Watch 2 – a light and colorful offering with a suite of upgrades from the previous generation. Featuring a 31g design, Redmi Watch 2 takes comfort wearing to the next level. For style-seekers, the product comes in Blue, Black, and Ivory frame color options while also offering Olive, Brown, and Pink strap colors for users to mix and match their everyday style.

Redmi Watch 2 offers a 1.6’’ large AMOLED screen that reaches an incredible 63.7% screen-to-body ratio. Along with an ultra-thin bezel design, the watch delivers an enhanced viewing experience. Users can customize and personalize the watch with over 100 colorful watch faces and always-on displays.

By adding a brand-new standalone satellite positioning system that supports GPS, GLONASS, Galileo, and BeiDou, Redmi Watch 2 is able to accurately track users’ runs and outdoor workouts. It also supports 117 fitness modes, including 17 professional workout types. On top of these diverse workout modes, Redmi Watch 2 leverages professional algorithms to meticulously monitor and analyze heart rate, training duration, and calorie consumption to help improve workout efficiency. The watch also offers health-tracking features such as SpO2 detection and sleep monitoring to provide comprehensive metrics regarding user health.

Featuring an upgraded low power-consumption chipset and battery management algorithm, Redmi Watch 2 provides ultra-long standby time of up to 12 days*. It also comes with a brand-new magnetic charger, multifunctional NFC, 5ATM water resistance**, and XiaoAi AI Assistant. Priced at RMB 399, Redmi Watch 2 will be available in Mainland China market via official Xiaomi channels from Nov. 11, 2021.

With a brand-new look, Redmi Buds 3 Lite feature an in-ear and a unique cat-ear design, ensuring comfortable and stable fit in user ears. Redmi Buds 3 Lite sports a compact, round charging case to ensure an easy grip, with Type-C charging and touch control button for better charging and control experience. Redmi Buds 3 Lite also offers stable connectivity with Bluetooth 5.2, and up to 18 hours* of total usage time with the charging case.

Priced at RMB 99, Redmi Buds 3 Lite will be available in Mainland China market via official Xiaomi channels starting now.

____

*Data from Xiaomi Labs
**5ATM water resistance: avoid sauna, hot shower and swift currents during water sports.

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi Launches Master Class Series on Mobile Photography

World renown photographers will come together to share their knowledge with Xiaomi fans and beyond.

October 20, 2021 Xiaomi officially announced the launch of the Xiaomi Master Class series. The new educational project will bring together professional photographers specializing in different fields such as portrait photography, street photography, monochrome photography, allowing them to share their experiences with wider audiences.

Xiaomi has been dedicated to bringing quality devices with pro-grade mobile photography features, offering everyone a toolkit that would allow them to express their creativity to the fullest. The first season of Xiaomi Master Class will see professional photographers share their mobile photography insights, and more importantly, talk about why they decided to pick up the craft and how they found their personal style – all within the segment called “The Moments That Made Me”.

The first master to share his “moments” is Charlie Clift, professional portrait photographer. He has dangled CEOs upside down, gone undercover with the police, set Michelin star chefs on fire and discussed peace with Nobel Prize winners – all in pursuit of a great photograph. His drive is to tell personal stories with a twist of the unexpected.

He works globally for a range of editorial and commercial clients and his work has been published and exhibited widely. In his Xiaomi Master Class he will walk users through the whole process of taking a portrait from inspiration, preparation, setting and how to work together with the model.

Besides Charlie Clift’s online Xiaomi Master Class, Xiaomi will also host several offline events allowing audiences to meet masters face to face and learn from them in a more immersive setting.

Xiaomi Master Class on Street Photography – Pau Clavero
October 28th, Sevilla, Spain

Pau is a popular street photographer and has 1.44m subscribers on YouTube. Supported by Sevilla government, Pau has shot multiple films with Xiaomi 11T Pro. In this Xiaomi Master Class, Pau will share his experience of mobile street photography.

The event will be held simultaneously at various sites of the University and Higher Campus of the Cámara de Comercio de Sevilla. The Xiaomi Master Class will be held in person at the main headquarters, at the EUSA Campus, located at Calle Plácido Fernández Viagas nº4, and simultaneously, via streaming at various venues, including the Cartuja Center CITE Campus, located at Calle Leonardo Da Vinci 7, and the PICE Headquarters, located at Parque Empresarial Nuevo Torneo C/ Biología, 12, as well as at various territorial headquarters in the province of Seville.

Xiaomi Master Class on Monochrome Photography – Alan Schaller
October 29th, Saatchi Gallery, London, UK

Alan Schaller is a London based photographer who specializes in black and white photography. His work is often abstract and incorporates elements of surrealism, geometry, high contrast and the realities and diversities of human life.

From the project “Metropolis” to “Dog, dog, dog”, he has shared his unique perspective of observing the world. This time, he will attend our Xiaomi Imagery Awards exhibition at the Saatchi Gallery and give a Xiaomi Master Class on monochrome photography as well as share the “moments” that made him a photographer.

Xiaomi Master Class on Wedding Photography – Dos Más En La Mesa
November 2nd, EFTI school, Madrid, Spain

Dos Más En La Mesa is a group formed by great professionals in the world of photography, all teachers and former students of EFTI. Andrea and Bernardina, partners and founders of Dos Más En La Mesa have worked as photographers and creative directors for major brands. They have a very distinctive style and an artistic sensibility that makes their work instantly identifiable. Under the name DosMasEnLaMesa they express their inner world through photography and art.

In their Xiaomi Master Class in the EFTI, they will share the reason why they choose photography and the exploration of mobile photography.

More online and offline Xiaomi Master Classes will be available soon on Xiaomi Social Media and in Xiaomi Stores, follow Xiaomi social media and Xiaomi Imagery website for the latest information:

Xiaomi Twitter
Xiaomi Facebook
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Xiaomi Imagery website

Xiaomi Creator Program Launches Globally

A group of talented filmmakers and photographers will show why anyone can be creative with as little as a smartphone.

September 30, 2021 – Xiaomi officially launched the Xiaomi Creator program globally, the announcement was first made during the September 2021 Xiaomi Product Launch. Xiaomi Creators are a group of talented filmmakers and photographers who share their creative works with millions of people through the lens of their Xiaomi smartphones. The program is built on the message of ‘Creativity For Everyone’, the idea that everyone has the potential to unlock their inner creativity with as little as a smartphone in their pocket.

Xiaomi Creators will participate in Xiaomi Global’s two existing creative programs, Xiaomi Studios and Xiaomi Imagery, which feature outstanding film and photography work respectively.

In order to share what the ‘Creativity For Everyone‘ message means to them, Xiaomi Creators came together to create a short film which premiered at the September 2021 Xiaomi Product Launch. Watch the full video here.

Xiaomi has also created a brand new website for the Xiaomi Creator program, which serves as a hub for the entire project as well as individual Xiaomi Creators and their works. Check out the website to learn more.

Want to learn more about Xiaomi Creators and their work? Stay tuned for the mobile filmmaking course co-created by Xiaomi and Sundance Collab, community and learning platform for creators launched by the world-famous Sundance Institute. Click here to learn more.

Your Vision, Your Story: Xiaomi Imagery Awards 2021 Open for Entries

Beijing, CHINA, September 30, 2021 – Xiaomi today introduces the Xiaomi Imagery Awards 2021. Previously known as the “2021 ShotByMi Photography Challenge,” the award is now open once more and is calling for submissions pertaining to the theme, “Happy Moments.”

Known as the Xiaomi ShotByMi Photography Challenge, this event since its inception in 2019 offers a stage for Xiaomi Fans. By using a Xiaomi smartphone, fans can showcase their unique aesthetic through photography. Despite the name change, The Xiaomi Imagery Awards is the same as its predecessor. This award continues the theme of “Your Vision, Your Story,” which from the beginning encourages Mi Fans to capture and share their vision and life story through Xiaomi’s latest camera technology.

There are two independently themed events that fans could participate in to submit for the Xiaomi Imagery Awards 2021, with each running for two months. The first, which took place in March of this year, centered around “Colorful Life.” This event garnered more than 167,000 photographic works from more than 200 countries around the world.

Following the success of the first episode, Xiaomi Imagery Awards is now opening entries for the second phase of the awards. Titled “Happy Moments,” Xiaomi Fans can showcase the moving and warm moments they have experienced in their lives through their mobile phone lens.

The entries will be scored by a group of well-known photographers from all over the world, including the creators of Mango Street and the renowned landscape photographer Max Rive. The grand winner of each competition will win a creative fund of US$5,000, while other award-winning works will receive a Xiaomi 11T or Xiaomi 11T Pro. The submission stage of this competition opens from September 30th until November 30th.

For more information, please visit Xiaomi Imagery Awards 2021: https://event.mi.com/global/xiaomiImageryawards/

Xiaomi Launches Immersive Billboards in Four Landmark Locations to Celebrate Xiaomi 11T Series

Rounding it up with drone show inside the famous Dubai Frame.
To celebrate the launch of its flagship Xiaomi 11T Series, Xiaomi brought Cinemagic visuals to four landmark locations around the world. Callao Square in Madrid and Central world in Bangkok, became sights of massive digital displays depicting Xiaomi 11T Series devices, while Pavilion in Kuala Lumpur hosted an immersive 3D billboard with Xiaomi 11T Series phones almost floating in air. Rounding the experience up was a stunning drone show that took place within the famous Dubai Frame.
Xiaomi 11T Series with its cutting-edge cinematic features, flagship performance and ultra-fast charging enabled by the 120W Xiaomi HyperCharge technology is a device that will satisfy both serious content creators and casual users. The immersive billboard campaign is just another testament to the fact that with Xiaomi 11T Series, creativity is available in the palm of anyone’s hand.

Xiaomi and Sundance Institute to offer Smartphone Filmmaking Course on Sundance Collab

Professionals from Xiaomi Studios and Sundance Collab prove that the magic of cinema has never been more accessible.

September 15, 2021 – Global technology leader Xiaomi has partnered with Sundance Collab, a global community and learning platform for creators launched by Sundance Institute, to create a customized course unpacking the tools and opportunities for professional mobile filmmaking. 

Co-created by filmmaking professionals from Xiaomi Studios and Sundance Collab, the course explores mobile filmmaking and offers a behind-the-scenes look at how films shot on smartphones can be made to look professional. Each episode will focus on a different aspect of mobile filmmaking, from learning to work within the parameters of smartphone cameras to choosing gear, scouting for locations and more. Episodes will also feature appearances from Xiaomi Creators, members of a talent program that provides gifted filmmakers and photographers a platform to share their creativity globally via the lens of their smartphone.

The course is hosted by Steven Senshan, head of Xiaomi Studios, who has been behind some of Xiaomi’s most daring smartphone filmmaking endeavors, including the recently launched Xiaomi Film Festival that featured award-winning filmmakers from around the world making their own smartphone films. 

“Over the past decade, creators with a smartphone have made high quality work that we have screened as shorts and features at the Sundance Film Festival. We are excited to partner with Xiaomi Studios on this detailed course that will provide global filmmakers with new tools to maximize the craft of shooting on a mobile device,” said Beth Tripmacher, Product Lead for Sundance Collab. 

The full course, consisting of seven episodes and post-class activities, will be available tuition-free on Sundance Collab on October 4th. First six episodes will also be released once a week on Xiaomi’s official social media channels starting on the same day. 

Sundance Collab provides an unparalleled, open, inclusive digital destination and experience where independent global creators have a safe space to share their stories, learn and grow as artists, and connect to one another. It was launched in 2018 by Sundance Institute, a nonprofit organization that actively advances the work of independent storytellers in film and theatre, most notably known for the annual Sundance Film Festival in Park City, Utah. 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.