Reimagining the Future of Work and Play: Xiaomi Unveils Xiaomi Pad 5 and New AIoT Products at Global Launch Event

Beijing, CHINA, September 15th, 2021 – Xiaomi today unveiled its new tablet Xiaomi Pad 5 during its global product launch, as well as a stellar list of AIoT products that further expand Xiaomi’s smart home and wearable offerings for today’s connected consumers. The new AIoT products include Mi Smart Projector 2, Xiaomi Mesh System AX3000 (2-Pack), and Mi Smart Band 6 NFC.  

Amid the new norm, more consumers are reconfiguring their homes to meet the new functional requirements to adjust to the post-pandemic era, which is merging both leisure and work. These four new distinct products empower consumers with more smart devices that make lives comfortable within their own home. 

Xiaomi Pad 5: Play Hard, Work Smart 

Xiaomi Pad 5 is versatile as a productivity tool for both work or the classroom, but doubles as a premium mobile entertainment experience.  

 “Amid a new normal and students returning to school, Xiaomi Pad 5 comes at a time that fits our new way of going from work to being entertained and everything in between in an instant. It’s truly an all-in-one workstation that’s packed with value from form to function, wherever it’s used, including in a classroom, at home or in an office.” said TJ Walton, Product Marketing Manager at Xiaomi international. 

 

This portable workstation is packed with premium features to empower users to Play hard, work smart including:   

  • Productivity Suite – Xiaomi Pad 5 is equipped with features that’ll boost your productivity. Scan any documents using the 13MP single camera and seamlessly share with coworkers or classmates. For a natural writing experience, Xiaomi Smart Pen1  comes with only 12.2g, 4096 pressure sensitivity and 240Hz touch sampling rate. Xiaomi Smart Pen also includes convenient features such as Smart Pen function keys to quickly jot down notes, taking screenshots or easily switching between pen and eraser. Besides, you’re also conference-call ready with a 8MP front camera, which supports 1080p video. 
  • Vibrant Display with Comfortable Viewing Experience – Xiaomi Pad 5 features an 11-inch WQHD+ 120Hz display that brings content to life with elaborate images with more soft and natural colors full of details. With support for Dolby Vision®, Xiaomi Pad 5 enables a premium HDR viewing experience bringing ultra vivid imagery with incredible brightness, contrast, detail, and colors you have never seen before on a screen. And even if you’re watching your favorite shows for a prolonged period of time, and no matter where you are watching, Xiaomi Pad 5’s True Display and built-in Low Blue Light mode ensures a clear but safe and comfortable viewing experience. 
  • Immersive Acoustics – As Xiaomi Pad 5 captivates your eyes, it’ll also be easy on the ears when you’re squeezing in leisure time. Enjoy rich stereo sound with large quad speakers that offer a louder, and crisper sound. Moreover, there is Dolby Atmos® immersive audio for the ultimate sound experience with unparalleled detail, depth, and realism while listening to your favourite Dolby Atmos contents.  
  • Packed with High-Performance and Built to Unparalleled Connection -To ensure keeping up with your studies, work, entertainment, and everything in-between, Xiaomi Pad 5 is equipped with a 7nm high-performance Qualcomm® Snapdragon™ 860 processor with a max clock speed of up to 2.96Ghz. And to keep users always connected, Xiaomi Pad 5 comes with longer battery life supported by 8,720mAh (typ) capacity.   

Mi Smart Band 6 NFC: Contactless Payment for the Post-Pandemic Era 

Living in the shadow of the pandemic got us thinking on how to reconstruct a smart, healthy, and stress-free life under the new norms of social distancing. To help users adopt that changing lifestyle, Xiaomi is re-shaping its technological innovations, starting from the day-to-day wearables.  

Back in March 2021, Xiaomi introduced the Mi Smart Band 6 which includes the SpO2 function to provide health indications on users’ respiratory system, and other all-encompassing health tracking features such as sleeping and stress-level detection, breathing guidance to help users to take control of their overall physical and mental health.  

Now, in collaboration with Mastercard, the world’s No.1 wearable band brand2 is bringing back its beloved Mi Smart Band 6 to the spotlight with a focus on contactless payment. By adding the full-fledged NFC feature, the new version now offers a fast, secure, and convenient way to pay. Payments are made more efficiently than ever, no matter if it’s for picking up daily groceries, paying for public transport or even simply grabbing a coffee during users’ daily running routine.  

“We believe wearables is important to the payment ecosystem. We are seeing a rise from the use of plastic payments to mobile, including wearables. With technology and innovation playing a central role, we see more devices enabled for payment enter the market. In addition, they will have capabilities such as providing new ways to communicate, disrupting the enterprise, and enhancing our digital-physical interactions, said Valerie Nowak, Executive Vice President, Product & Innovation, Europe.” Expanding on last year’s successful collaboration across Russia, Belarus, and Ukraine, we are now partnering with Xiaomi in 19 regions, with plans to expand the next few months.” 

Besides that, the all-new Mi Smart Band 6 NFC version now also offers built-in Amazon Alexa, expands hands-free experience for smart homeowners.  

Mi Smart Projector 2: Your Portable Home Cinema  

Aside from Xiaomi Pad 5 and Mi Smart Band 6 NFC version, Xiaomi is also releasing an all-new entertainment piece to its smart home line-ups – Mi Smart Projector 2. Boasting a 1920 x 1080 Full HD resolution in a compact size, Mi Smart Projector 2 is a handy, portable, plug and play device that users want. With Dolby Audio™, the projector delivers crystal clear audio quality across all sound sources.   

Featuring multi-angle auto-keystone correction and auto-focusing, the device can quickly project a perfectly square screen on most walls. It also runs on a certified Android TV™ system with built-in Google Assistant3, so not only does it provide users endless entertainment right out of the box but also offers smart voice commands on users’ smart home products. 

Xiaomi Mesh System AX3000 (2-Pack): Stay Connected with Wi-Fi 6 

Designed to power whole-home smart devices, the newly released Xiaomi Mesh System AX3000 (2-Pack) offers strong and reliable Dual-Band Wi-Fi 6 network coverage of up to 4,000 sq. ft.4 It also supports a maximum number of connections up to 254 devices5. No matter how many devices are connected and running, the device will provide optimized network efficiency and reduced latency with 1024QAM modulation, as well as OFDMA and 2 x 2 MIMO technology support.  

The smart mesh system also supports automatic network switching to ensure seamless roaming when users are moving across different rooms. The device can even initiate a self-repairing process to reorganize the network whenever a device is detected offline, keeping users connected to Wi-Fi 6 all the time.  

Pricing and Availability: 

Comes in two color options-Cosmic Gray and Pearl White, Xiaomi Pad 5 6GB + 128GB version recommended retail price starts from EUR 349, while the 6GB + 256GB version recommended retail price starts from EUR 399.  

Mi Smart Band 6 NFC recommended retail price starts from EUR 54.9. 

Mi Smart Projector 2 recommended retail price starts from EUR 599. 

Xiaomi Mesh System AX3000 (2-Pack) recommended retail price starts from EUR 149. 

Product available channels and timelines, please refer to mi.com page in your region. 

1, Xiaomi Smart Pen is sold separately. Availability may vary in different markets. 

2, Source: Canalys Wearable Band Analysis (Sell-in shipments), Q2 2021.  

3, Google, Android TV are all trademarks of Google LLC. Google Assistant is not available in certain countries and languages. Compatible devices that support Google Assistant are required. 

4, Xiaomi Mesh System AX3000 comes in a 2-Pack with a single individual device covering up to 2000 sq. ft for a total of 4,000 sq. ft of coverage when combining the two. 

5, 2,976 Mbps and 254 devices are results tested under laboratory conditions 

 

Xiaomi Pad 5 Quick Specs 

   Xiaomi Pad 5 
Display  11-inch display with 2560 x 1600 resolution 

WQHD+ 120Hz Display 

True Display 

More than 1 billion colors 

Supports DCI-P3 and Dolby Vision® 

Built-in low blue light hardware, blue light reduction software 

Color  Cosmic Gray, Pearl White 
Body  ~500g 
Dimensions  254.69mm x 166.25mm x 6.85mm 
Rear camera  13MP 
Front camera  8MP 
Audio  Quad speakers 

16mmx20mm speaker size 

Dolby Atmos® 

Hi-Res Audio 

Performance  Qualcomm® Snapdragon™ 860 

  • Qualcomm Kryo 485 
  • Octa-core CPU up to 2.96 GHz 
  • Adreno 640 
  • 7nm process technology 
  • 4th Gen Qualcomm AI engine 
Connectivity  WiFi Protocol 802.11a/b/g/n/ac, Bluetooth 5.0 
Charging  8720 (typ) mAh battery 

22.5W in-box charger 

System  MIUI for Pad  
Storage Variant  6GB+128GB/6GB+256GB 
Unlock  PIN/Pattern/AI Face  
Accessories  Xiaomi Smart Pen1 

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi Introduces New Additions to the Creator-focused Xiaomi 11 Family

Xiaomi launches content creation powerhouses Xiaomi 11T and Xiaomi 11T Pro and a refreshed Xiaomi 11 Lite 5G NE.

Beijing, CHINA, September 15, 2021 – Global technology leader Xiaomi today announced the introduction of three new smartphones to the Xiaomi 11 family of devices – Xiaomi 11T, Xiaomi 11T Pro – all designed to inspire creativity among smartphone users – as well as the refreshed and stylish Xiaomi 11 Lite 5G NE.   

Xiaomi continues to revolutionize smartphone photography and videography by offering a slew of innovative “Cinemagic” filmmaking features in Xiaomi 11T and Xiaomi 11T Pro. Gone are the days of heavy and expensive movie-making equipment, with Xiaomi 11T Series, industry-leading filmmaking technology is now available in the palms of aspiring creators’ hands. 

At the same time, the ultra-slim, featherweight Xiaomi 11 Lite 5G NEis the perfect offering for users seeking a high-end stylish smartphone that includes innovative features to enable creativity.    

Xiaomi 11T Pro: The Ultimate Flagship for Cinemagic Filmmaking and Phenomenal Performance 

Xiaomi has achieved another milestone with the launch of the cinematic powerhouse Xiaomi 11T Pro – Xiaomi’s first smartphone to launch globally with the company’s proprietary 120W Xiaomi HyperCharge technology. The industry-leading technology will enable a 100% charge in just 17 minutes*, giving creators more time to keep up with their creativity and minimize downtime by ensuring a full day of use. This is achieved through innovative technologies such as dual charge pumps, dual-cell battery structure, MTW, Graphene application on Li-ion battery and Mi-FC technology. The safety of the battery is guaranteed by a TÜV Rheinland Safe Fast-Charge System Certification, 34 charging and battery safety features, real-time temperature monitoring and other measures. All that while the flagship Qualcomm® Snapdragon™ 888 mobile platform delivers the power needed to propel a plethora of AI features.  

Not only does Xiaomi 11T Pro pack a lot of performance punch, but it also features a powerful triple camera set up with a pro-grade 108MP wide-angle, 2x telemacro, and a 120° ultra-wide angle lens. On top of that, the smartphone boasts impressive computational filmography capabilities with one-click AI Cinema modes, 8K recording and HDR10+, allowing users to capture footage with the same smart ISO technology found in digital cameras.  

A real Cinemagic powerhouse wouldn’t be complete without a stunning, durable and responsive display. Xiaomi 11T Pro is equipped with DisplayMate A+ rated 6.67’’ FHD+ 120Hz AMOLED flat display, TrueColor, Dolby Vision® and HDR10+, showcases over 1 billion colors, boasts 1000 nits of peak brightness, up to 480Hz touch sampling rate and is shielded by the strongest Gorilla® glass to date Corning® Gorilla® Glass Victus™. With Dolby Vision, users can enjoy ultra vivid pictures with vibrant colors, incredible brightness and contrast rich details. The display also features a number of eye care functions to protect users from eye strain, such as True Display which automatically adjusts the color temperature according to the surrounding conditions as well as Reading Mode 3.0. Xiaomi 11T Pro further tops that up with Dolby Atmos® immersive audio as well as dedicated dual speakers with SOUND BY Harman Kardon, bringing engaging, intelligible audio across various content categories like music, movies, podcasts, and gaming. 

Xiaomi 11T: The Cinemagic Powerhouse for Content Creation 

Xiaomi 11T continues the mission to make Cinemagic available to everyone by offering features such as a high-resolution triple camera, along with a suite of AI-powered tools to boost your creativity and productivity.  

Enjoy breathtaking shots with the Xiaomi 11T triple camera featuring a 108MP high-resolution wide-angle, 120° ultra-wide angle, and 2x telemacro camera. The smartphone combines this with its one-click AI cinema modes to distill the tricks of professional cinematographers such as Time Freeze, Magic Zoom and other types of complicated shots into just a single click while the faintest of sounds is brought to life in cinematic fashion with Audio Zoom.  

Xiaomi 11T 6.67’’ 120Hz flat AMOLED display equally delivers HDR10+ with stunning sharpness and crystal clarity, over 1 billion colors, a smorgasbord of eye care features and up to 480Hz touch sampling rate, ensuring that the slightest tap on the screen will allow users to capture the perfect shot even in a fleeting moment.  

Whether you’re shooting or editing your very own cinematic footage, Xiaomi 11T keeps up with you throughout your day thanks to a power-efficient MediaTek Dimensity 1200-Ultra chipset, a massive 5000mAh battery and 67W wired turbo charging that gets to 100% in only 36 minutes*  

Pricing & Availability 

Xiaomi 11T Pro and Xiaomi 11T come in 3 stylish colors with a brushed finish including Meteorite Gray, Moonlight White, and Celestial Blue. 
Xiaomi 11T comes in two variants, 8GB+128GB, 8GB+256GB with a recommended retail price of EUR 499 and EUR 549 respectively. 
Xiaomi 11T Pro variants include 8GB+128GB, 8GB+256GB and 12GB+256GB, with the recommended price of EUR 649, EUR 699 and EUR 749
Both phones will be available for purchase from official Xiaomi channels****.  

Xiaomi 11 Lite 5G NE: Flagship-level Performance Housed in a Thin, Lightweight Package  

Xiaomi 11 Lite 5G NE unveils a sleek yet striking aesthetic, packing all the perks into an ultra thin and lightweight body, measuring a mere 6.81mm and 158g**. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels, as well as four choices of stylish color. While Truffle Black, Bubblegum Blue, and Peach Pink are making a return, Xiaomi is adding a brand new color – Snowflake White, matte and frosted white similar to freshly fallen snow. 

Thanks to the 6.55” AMOLED DotDisplay, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra vivid picture quality with vibrant colors, incredible brightness, contrast and amazing detail. Continuing the camera heritage of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera. Bundled with a toolbox of AI-powered features including One-click AI cinema, cinematic video filters, and a new Vlog mode. 

Featuring the Qualcomm® Snapdragon™ 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G*** to elevate your daily experience. With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls. The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time. 

Recommended retail price starting from EUR 369, Xiaomi 11 Lite 5G NE comes in three variants, 6GB+128GB, 8GB+128GB, 8GB+256GB, and will be available for purchase from official Xiaomi channels****. 

 Quick Specs: 

   Xiaomi 11T Pro  Xiaomi 11T  Xiaomi 11 Lite 5G NE 
Display  120Hz 6.67” AMOLED flat DotDisplay  

DisplayMate A+ 

Up to 480Hz touch sampling rate  

Aspect ratio: 20:9 

FHD+, 2400×1080 

TrueColor 

 

True Display 

Over 1 billion colors 

HBM 800 nits(typ), 1000 nits peak brightness(typ) 

Contrast ratio: 5,000,000:1 (typ) 

120Hz AdaptiveSync 

HDR10+ 

Dolby Vision® 

Sunlight mode 3.0 

Reading mode 3.0  

360°ambient light sensor 

120Hz 6.67” AMOLED flat DotDisplay  

Up to 480Hz touch sampling rate  

Aspect ratio: 20:9 

FHD+, 2400×1080 

TrueColor 

 

True Display 

Over 1 billion colors 

HBM 800 nits(typ), 1000 nits peak brightness(typ) 

Contrast ratio: 5,000,000:1 (typ) 

120Hz AdaptiveSync 

Up to 480Hz touch sampling rate 

HDR10+ 

Sunlight mode 3.0 Reading mode 3.0  

360° ambient light sensor 

 

6.55” AMOLED Dot Display (2400 x 1080 FHD+)

10-bit TrueColor and DCI-P3 

90Hz refresh rate 

240Hz touch sampling rate 

Dolby Vision®   

HDR10+ 

 

360° ambient light sensor 

Color  Meteorite Gray, Moonlight White, Celestial Blue 

 

Truffle Black, Bubblegum Blue, Peach Pink, Snowflake White 
Dimensions  164.1mm x 76.9mm x 8.8mm 

204g 

 

164.1mm x 76.9mm x 8.8mm 

203g 

160.53mm x 75.73mm x 6.81mm  

158g 

Performance  Qualcomm® Snapdragon™ 888 

5nm  

MediaTek Dimensity 1200-Ultra 

6nm 

Qualcomm® Snapdragon™ 778G 

6nm  

Rear camera  108MP wide-angle camera  

 

0.7μm pixel size, 2.1μm 9-in-1 Super Pixel 

f/1.75, 7P lens 

Dual Native ISO 

 

8MP ultra-wide angle camera  

120° FOV, f/2.2 

5MP telemacro camera  

f/2.4, 3-7cm AF 

64MP main camera (f/1.79, 0.7μm 4-in-1 to 1.4μm)
8MP ultra wide-angle camera (F/2.2,1.12μm)
5MP telemacro camera (F/2.4,1.12μm)
Front camera  16MP in-display front camera 

 f/2.45 

20MP in-display selfie camera 
Connectivity  5G*** 

Bluetooth 5.2 

WiFi 6 

Dual SIM***** 

Multi-functional NFC 

IR blaster 

5G*** 

Bluetooth 5.2 

WiFi 6 

Dual SIM***** 

Multi-functional NFC 

IR blaster 

Unlock  Arc side fingerprint 

PIN/Password, Pattern 

Charging  5,000mAh (typ) Battery****** 

120W Xiaomi HyperCharge  

120W in-box charger 

5000mAh (typ) Battery
67W wired turbo charging 67W In-box charger 
4,250mAh (typ) battery  

33W fast-charging 

33W in-box charger 

Audio  Dedicated dual speakers 

SOUND BY Harman Kardon 

Dolby Atmos® 

Dedicated dual speakers 

Dolby Atmos® 

Dual speakers  
Motor  X-axis linear vibration motor  Z-axis linear motor 
System  MIUI 12.5 based on Android 11 
Storage variants  8GB+128GB 

8GB+256GB 

12GB+256GB 

 

8GB+128GB 

8GB+256GB 

 

6GB+128GB, 8GB+128GB, 8GB+256GB 

 

* Data sourced from Xiaomi labs.  
** Product weight, size and related specifications are theoretical values only. Actual measurements between individual products may vary. All specifications are subject to the actual product. 
*** 5G connectivity may vary based on regional availability and local operator support. 
**** Availability may vary by markets and carriers. 
***** Dual SIM availability may vary by markets and carriers. 
****** Xiaomi 11T Pro typical battery capacity is equivalent to 5000mAh. The battery is split into a two 2500mAh cell structure. 

Product images: Xiaomi 11T, Xiaomi 11T Pro, Xiaomi 11 Lite 5G NE

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/. 

Xiaomi to Offer 3 Android System Upgrades and 4 Years of Security Patches for Xiaomi 11T Series

Xiaomi 11T series extending access to the latest features and security measures

Beijing, CHINA, September 9th 2021 – Xiaomi is announcing that Xiaomi 11T series – Xiaomi 11T Pro and Xiaomi 11T – will offer 3 generations of Android system upgrades, along with 4 years of security patches. With this change, Xiaomi 11T series users will enjoy a better user experience, and longer-term data security. Though other devices are not included at this time, Xiaomi believes this reflects a positive change, and is catered towards the needs of Xiaomi 11T series users.  

“With the continuous improvement made to smartphone hardware, the life cycle of a smartphone is gradually lengthening, meaning users aren’t required to replace their smartphones as frequently. For this reason, more consumers place great importance on receiving the latest operating system updates, along with the latest features,” said Albert Shan, Head of Product & Technology, Xiaomi International. “Xiaomi is committed to providing users with industry-leading hardware and lasting performance. In continuation of this commitment to users, Xiaomi is further extending the life cycle of Xiaomi’s smartphones by ensuring three generations of Android operating system updates. This way, users can choose to use their current devices for a longer period, and enjoy the latest features along with it. At the same time, we will also provide users with security updates that ensure their devices operate securely for a longer period of time.”  

Xiaomi will also evaluate the possibility of bringing the extended Android system and security upgrades services to more Xiaomi devices. “It is not a simple task for Xiaomi and its team to provide system updates and security patches to all of its previous smartphone models. However, the prospect of this challenge and meeting the desires of our customers is exciting. On one hand, we’re once again fulfilling Xiaomi’s brand promise to its global users – to provide amazing products. On the other hand, gradually extending the service life cycle of Xiaomi smartphones is a progressive move that furthers Xiaomi’s sustainability and environmental responsibility goals,” Albert Shan added.  

Disclaimer:  

The availability of Android operating system upgrades and features may vary from device to device and from market to market. The availability of the update will depend on a variety of factors including, but not limited to, the complexity of the update, local regulations, market, and other factors.  

About Xiaomi Corporation 

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. 

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

 

Xiaomi Releases Documentary Series Sharing Stories from Xiaomi Fans Around the Globe

Beijing, CHINA, September 7, 2021 – Xiaomi releases “Xiaomi Fan Story,” a series of documentaries filmed and contributed by the Xiaomi Global Community. Through this series, the Xiaomi Global Community came together to collaborate and convey Xiaomi’s brand spirit “Just for Fans.”

This six-episode documentary is a collection of true-to-life stories Xiaomi Fans have recorded of their own lives. Each video spotlights six Xiaomi Fans, who hail from different corners of the globe including Pakistan, Poland, Vietnam, Portugal and Italy. The series not only documents their perseverance through thick and thin as they pursue their passions, but illustrates how the Xiaomi brand has become an integral part in supporting their ambitions.

Episode Highlights


The first episode follows a pair of young Xiaomi Fans and brothers who live in remote Pakistan. Faced with an uphill struggle to ultimately change the destiny of their family, they stick to their passion, without meandering, so they can improve not only their own, but their family’s lives as well.

This episode follows a Xiaomi Fan from Poland who previously was a professional film director. With the rapid advancement of smartphone technology and its filmmaking potential, this fan films his artistic vision entirely on a Xiaomi smartphone, thereby empowering independent creators to chase their creative dreams.

The third episode in this series follows a wedding photographer from Vietnam who specializes in a photography niche. With Xiaomi’s phone, this Xiaomi Fan captures the natural beauty, love and happiness between couples on their joyous day, despite their disabilities, and immortalized this in his documentary titled, “Important Things In Life.”

The fourth episode illustrates the story of a team of Xiaomi Fans-turned-Xiaomi employees in Portugal. As these teams have started out as fans of the brand, this episode documents the relentless pursuit of perfection that’s driven by their dedication to making technology accessible to more people, by ensuring that they’re able to deliver the best experience with Xiaomi products for other Xiaomi Fans.

This episode titled, “Born to Challenge” centers around a breakdancer who challenges himself day-in-day-out to be the best dancer he can be. Despite the boundaries in life, that can hinder, limit or seemingly defeat people, this Xiaomi Fan perseveres and showcases how he just doesn’t give up so he can be the best of himself.

“Keep life rolling, keep life running” is the motto of this dedicated Xiaomi Fan and passionate runner from Italy. This final episode follows in Luca’s footsteps, enabling audiences to join Xiaomi fans from around the world as they “Keep life rolling, Keep life running”.

Audiences can watch the six-part “Xiaomi Fan Story” by visiting the Xiaomi YouTube channel and contribute their thoughts through social media using the #XiaomiFanStory hashtag.

Xiaomi Joins the Open Invention Network

Beijing, CHINA, September 6, 2021 – Xiaomi recently announced that the company has become a licensee and community member of Open Invention Network (OIN). As a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core, Xiaomi is reinforcing its commitment to open source software (OSS) and continuously contributing to the development of OSS.

“Smartphones, intelligent devices, and IoT technology are driving unprecedented capabilities to improve personal relationships, expand entertainment options, make homes smarter and drive business efficiency. Thanks to its rich technical research and development capabilities, Xiaomi has created a significant array of products, as well as a sophisticated intellectual property portfolio,” said Keith Bergelt, CEO of Open Invention Network. “We appreciate Xiaomi joining OIN and demonstrating its commitment to collaborative innovation and patent non-aggression in open source.”

“Xiaomi is dedicated to bringing transparent and trustworthy products to users, so that quality technology is accessible to everyone,” said Cui Baoqiu, Xiaomi Vice President. “Linux and open source technology are a core part of Xiaomi products. We will continue to develop and integrate OSS into our products. By joining OIN, we are demonstrating our unceasing commitment to innovation and open source. We proudly support Linux and the development of other open source projects in a manner that is free from patent concerns.”

OIN’s community practices patent non-aggression in core Linux and adjacent open source technologies by cross-licensing Linux System patents to one another on a royalty-free basis. Patents owned by OIN are similarly licensed royalty-free to any organization that agrees not to assert its patents against the Linux System.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 374.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

 

Xiaomi Celebrates Successful First Film Festival

A look at “The New Normal” shot on Xiaomi smartphones, featuring multiple global directors and creators

Beijing, CHINA, September 3, 2021 – This week, Xiaomi premiered their first-ever film festival consisting of short films shot entirely on Xiaomi smartphones, each film giving a unique perspective of life in “The New Normal” following the global pandemic. A variety of filmmakers from all over the world were invited to showcase their short films at the inaugural film festival, furthering Xiaomi Studios’ initiative of providing a global platform to creatives to help inspire creativity at all levels.

The festival showcases works from filmmakers including mega tech influencer Arun Maini aka Mrwhosetheboss, Xiaomi Creators Vincenzo De Caro and Eduardo Ohara, Spanish student Oscar Villarroya from the TAI Escuela Universitaria de Artes Film, as well as the renowned Italian and Thai directors Gabriele Muccino and Nattawut Poonpiriya. A cornerstone of the festival is a contribution by Academy Award winning director Chris Overton, an English filmmaker. The short film “Leader” examines the question of creativity in an ever-changing world.

Despite their unique approaches to answering this question of “The New Normal”, the unifying message is that they aim to face this uncertain yet exciting time with optimism and hope that “something wonderful is about to happen”.

Introductory Short Film: “One Billion View” by Arun Maini aka Mrwhosetheboss

Xiaomi partnered with mega tech influencer Arun Maini, also known as Mrwhosetheboss. Arun produced and starred in the film “One Billion Views“, which shares his ten-year journey towards becoming a major tech influencer and his milestone moment of reaching over a billion views. Arun talks about his journey from humble beginnings to where he finds himself now—creating content in a world deeply impacted by the pandemic. In this new world, advances in smartphone technology have enabled any user to create and share content, despite the challenges we now face.

For more details on the film, please visit this post.

Premiere Film: “Leader” by Academy Award winning director, Chris Overton

In “Leader“, Overton explores “The New Normal” through the eyes of the protagonist Donnie, an artist who lives on a remote beach collecting washed up plastic and making sculptures in his makeshift workshop. Like many others around the globe, his life is then suddenly interrupted when the garbage suddenly stops washing ashore and masked strangers begin visiting him—causing him to inspire a “New Normal” in those around as the sea salvage returns.

Student Film: Twenty Summers by Oscar Villarroya

Xiaomi Studios set out to provide a global platform for upcoming filmmakers to share their vision of “The New Normal”, particularly for students heavily affected by the pandemic. As a result, Xiaomi Film Festival partnered with the prestigious Spanish film school TAI Escuela Universitaria de Artes.

This unique partnership enabled student Oscar Villarroya to create a film about the anxieties that students like him face as they come to grips with the repercussions of the pandemic and the transition to “The New Normal”. His film “Twenty Summers” follows three best friends on one last road trip around the Spanish countryside before they go their separate ways, but one of them is not ready to face “The New Normal” just yet.

Regional Showcase Films by Xiaomi Creators and Renowned Directors

As part of its aim to provide a global filmmaker platform, Xiaomi Film Festival has been actively working with renowned directors and Xiaomi Creators in different regions to present the emergence of smartphones as “The New Normal” of filmmaking for both upcoming and established directors around the world.

“The Reels Deal” from acclaimed filmmaker Nattawut Poonpiriya.
Break the fourth wall together with us in “Living in a Movie” produced by Xiaomi Italy and Italian director Muccino Gabriele.
“Renaissance” from Xiaomi Creator Vincenzo De Caro in Italy redefines work from home life
“Simply Co.” from Xiaomi Creator Eduardo Ohara in Brazil leads you to live a simpler life.

All of the short films included in the festival are scheduled to premiere online and the festival will culminate in an offline event with the TAI Escuela Universitaria de Artes in Madrid, Spain. Student director Oscar Villarroya is expected to attend.

Steven Senshan, Head of Xiaomi Studios comments, “Xiaomi hopes with the Xiaomi Film Festival, filmmakers from around the world can continue to come together and be inspired by the content that can be created with the phone in your pocket. In the years to come, Xiaomi Studios look to continue to expand on the message of the inaugural film festival by creating more opportunities for excellent filmmakers worldwide to participate, as well as to hold possible offline events in the future.”

Images available here

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About Xiaomi Studios

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented “Xiaomi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Film Festival, please visit https://event.mi.com/global/xiaomi-film-festival/

Xiaomi Studios Website: https://event.mi.com/global/xiaomistudios

Xiaomi Global Twitter: https://twitter.com/xiaomi

Xiaomi Global YouTube: https://www.youtube.com/user/XiaomiChina

Xiaomi Global Facebook: https://www.facebook.com/XiaomiGlobal/

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Smart Electric Vehicle Business Ushered in a Key Milestone

With Lei Jun Investing RMB 10 Billion and Completing the Company Registration of Xiaomi EV Company Limited

Beijing, CHINA, September 1, 2021 – Xiaomi Corporation (“Xiaomi” or the “Group”) today announced that Xiaomi EV Company Limited has completed the business registration with a registered capital of RMB 10 billion. Lei Jun, Founder, Chairman and CEO of Xiaomi, is the legal representative of Xiaomi EV Company Limited. This marks a key milestone of the much anticipated smart electric vehicle (EV) initiative which has officially entered a substantial development phase.

Towards the end of March 2021, Lei Jun, the Founder of Xiaomi, was announcing in his speech the company’s EV business initiative and Xiaomi is committed to investing an estimated USD 10 billion in total in EV business over the course of the next 10 years, with an initial investment of RMB 10 billion. He himself will lead the team and stake his entire reputation on fighting for the EV business of Xiaomi. Today, Lei Jun has become the legal representative of Xiaomi EV Company Limited and he is leading the team to double down on the EV manufacturing to turn his promises into actions, showing his firm determination and faith.

Ever since Xiaomi announcing to launch the EV business, the company has become the hope to revitalize the automotive industry and a representative to innovate its potential development. On July 28th, Lei Jun recruited talents for Autonomous Department on Weibo. During the 2021 Q2 earnings call on August 25th, Wang Xiang, Partner and President of Xiaomi, expressed that he felt the immense love from the automotive industry for Xiaomi as the company has received over 20,000 resumes. The Xiaomi EV team has carefully selected talents and formed a team of about 300 employees. The strong appeal of talent recruitment demonstrated that Xiaomi has become an emerging force that carries high expectations among the business insiders. As the team is still expanding rapidly, it welcomes more like-minded talented individuals to join.

During the 5 months from the announcement of Xiaomi EV initiative to the official registration of the EV company, the Xiaomi EV team has conducted a massive amount of user research and industry chain inspections, with more than 2,000 interview surveys and visits to over 10 industry peers and partners, while pressing ahead with the EV product definition and team formation.

In addition, Xiaomi announced its acquisition of an autonomous driving technology company Deepmotion Tech on August 25th. This shows that the Group has started to focus on building automotive-related technologies and talents. There are 16,000 engineers at Xiaomi currently and its R&D expenses was nearly RMB 10 billion in 2020. This demonstrates Xiaomi’s capability and confidence in having a rich talent pool and technologies. Xiaomi’s technological advantages in artificial intelligence, new materials and other fields will form a strong support for the automotive business.

In the meantime, Xiaomi r​eported a record revenue and a profit growth of the Group in the company’s 2021 Q2 earning results. In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. The total revenue and the adjusted net profit both reached record highs in the quarter. Additionally, Xiaomi EV business has completed its rapid team building while invested heavily in the key technology of autonomous driving and officially registered Xiaomi EV Company Limited. A number of achievements have proven that after 5 months of preparation, a better than ever Xiaomi is ready to embark on a new journey and the future performance of Xiaomi EV that is worthy of all expectations.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi to Kick Off its First Ever Film Festival with Short Film “One Billion Views”

Beijing, CHINA, August 30, 2021 – Xiaomi, today announced the release of their latest short film entitled “One Billion Views”. This film stars tech influencer Arun Maini, also known as “MrWhoseTheBoss”. This comes as Xiaomi is about to kick off its first ever annual film festival which begins Tuesday August 31st with a theme of “The New Normal” amid the pandemic.

In “One Billion Views”, Arun shares his ten year journey towards becoming a major tech influencer, and how his YouTube channel recently reached over a billion views.

In keeping with “The New Normal” festival theme, Arun discusses the evolving creator landscape – from his humble beginnings and the challenges faced creating video content, to where he finds himself now, amidst advances in smartphone technology enabling any user to create and share content from their devices easier than ever before.

“If you told me in the beginning that this is where I’d be ten years ago, I would have laughed you out of the room. A lot has changed since I began, including a global pandemic. And despite all the hardships, one silver lining was a renaissance of content creators, brought on not only by the demand for new content while people were at home, but also because of the ease of creating content with the smartphone in your pocket.” said Arun.

To showcase just how easy and accessible content creation has become, it is revealed that the short film was shot entirely on a Xiaomi Mi 11 Ultra* – the premium flagship smartphone device that has revolutionized smartphone photography and videography with the world debut of the GN2 camera sensor.

Arun added “I genuinely believe that the computational photography and videography we are starting to see on phones will be the future of film. Nothing beats the convenience, portability or connectivity of a smartphone.”

In capturing this unique story, “One Billion Views” director Mike Harvey elected to go for a long take style, highlighting the unparalleled mobility of shooting on a smartphone. “Part of our goal in this film was to inspire future filmmakers.” said director Mike Harvey, “I wanted to create something that you’d never expect to be shot on a smartphone, to make the point that there’s really no limits to mobile filmmaking now. This approach was technically challenging, as a lot of different elements had to work together perfectly, but I think it really paid off.”

“One Billion Views” is just the tip of the iceberg when it comes to what’s in store for the rest of the first ever Xiaomi Film Festival. Stay tuned to Xiaomi Global’s social media channels for the livestream of the Xiaomi Film Festival at 8pm, August 31 (GMT+8). 

YouTube: https://www.youtube.com/watch?v=t-sM4hoPmq4
Twitter: https://twitter.com/Xiaomi/status/1431651000775966720
Facebook: https://www.facebook.com/XiaomiGlobal/videos/864197477547899

Launched two years ago in 2019, Xiaomi Studios has always been a project for creators to make content and share their stories with the world. Steven Senshan, Head of Xiaomi Studios, commented, “When we launched Xiaomi Studios, we set out to not just create amazing films with Xiaomi smartphones, we wanted to create a global platform for creators around the world to unleash their creativity with Xiaomi smartphones. The Xiaomi Film Festival is the culmination of all of these goals into one massive event that provides filmmakers at all different stages in their career a global stage annually to come together and share their creativity with the world.”

Images available here

*Mi 11 Ultra rear camera set-up: 50MP wide angle camera, 48MP Sony IMX586 ultra-wide angle camera, 48MP Sony IMX586 telephoto camera.

 

About Xiaomi Studios

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented ”Xiaomi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Film Festival, please visit Xiaomi Studios Website: https://event.mi.com/global/xiaomistudios

Xiaomi Global Twitter: https://twitter.com/xiaomi

Xiaomi Global YouTube: https://www.youtube.com/user/XiaomiChina

Xiaomi Global Facebook: https://www.facebook.com/XiaomiGlobal/

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi POP Run 2021 Returns as a Global and Virtual Race in Support of Local Community

Beijing, CHINA, August 30th – Encouraging Xiaomi Fans all over the world to stay physically active and enjoy a healthy lifestyle, Xiaomi hosted its first virtual POP Run 2021, which took place from August 4th to August 24th. This year, Xiaomi Pop Run was held virtually in over 125 countries, including Russia, Indonesia, Malaysia, Mexico, with a total registration of 27,631 participants, and more than 457 million steps accumulated.

Facing a significant disruption due to the pandemic, Xiaomi POP Run 2021 returned with a global, virtual format and was open to all Xiaomi Fans. Upon registering for the event, users can link their Xiaomi wearables enabling the tracking of their step count. Their steps are automatically reflected on a leaderboard.

The goal of Xiaomi POP Run this year is to “Keep Life Rolling, Keep Life Running”, regardless of where participants are physically located. The global pandemic has disrupted many aspects of people’s lives, negatively impacting our physical health and mental well-being. That’s why Xiaomi took the event to a virtual format this year, enabling Xiaomi to support its fans no matter wherever they are.

Xiaomi POP Run since inception has been positioned around a purpose of supporting local communities, while making the exercising fun. Prior to this year, Xiaomi POP Run 2018 supported the protection of the environment by promoting the concept of “waste sorting.” This event encouraged every runner to practice an environment-friendly lifestyle, while enjoying a race that contributes to a greater purpose.

This year, Xiaomi POP Run offered critical support and services during the pandemic by collaborating with local communities. In Philippines, Xiaomi POP Run contributed to fighting Climate Change, where the number of participants gets converted into the trees planted. while In Russia, as a part of Xiaomi POP Run, the total steps logged by the participants will be converted into a sum that will be donated by Xiaomi to a local charity foundation, offering support to local children with rare diseases.

Thriving in the midst of challenges is a virtue that people have, and Xiaomi strives to create value for the people who share this same spirit. By delivering pioneering technology, extensive products and services, and optimizing experiences, Xiaomi is emboldening its users to thrive wherever and whenever. No matter how difficult the circumstances are, we strive to flourish through continuous exploration, innovation, and evolution. Keep Life Rolling, Keep Life Running with Xiaomi!

Xiaomi reports solid revenue and profit growth in 2021 Q2, beating estimates

Business performance across all segments reaches historic highs, creating long-term value;

 Becomes world’s No. 2 smartphone brand as Xiaomi relentlessly pursue technology innovation and talent development

Beijing, Hong Kong, August 25, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended June 30, 2021.

In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. Total revenue and adjusted net profit both reached record highs in the quarter demonstrating the excellence of the business model and the robustness of its operations.

Q2 2021 financial highlights:

  • Total revenue at RMB 87,789.0 million, up 64.0% YoY;
  • Gross profit at approximately RMB 15,148.1 million, up 96.7% YoY;
  • Non-IFRS adjusted net profit was RMB 6,321.5 million, up 87.4% YoY.

1H 2021 financial highlights:

  • Total revenue at RMB 164,671.2 million, up 59.5% YoY;
  • Gross profit at approximately RMB 29,309.4 million, up 92.1% YoY;
  • Non-IFRS adjusted net profit was RMB 12,390.8 million, up 118.4% YoY.

Xiaomi Corporation said, “During the second quarter of 2021, our core ’Smartphone × AIoT’ strategy continued to underpin our outstanding performance. Looking forward, we will continue to execute our dual-brand strategy, boost investments in advance technology, recruit and foster talents and upgrade channel capabilities, enhance our premium smartphone offerings and improve user experience. We will also remain committed to our core ‘Smartphone × AIoT’ strategy, working fervently to advance innovations in sophisticated and cutting-edge technologies across product categories. We will also continue enhancing connectivity between our smartphones and IoT products to deliver a seamless user experience across our range of products, bringing a better life to everyone in the world.”

Quarterly Performance Review

Global smartphone shipments ranking rose to No. 2, firmly establishing the Xiaomi brand in the premium smartphone market with its innovative and high-quality products

As Xiaomi remains committed to advance technology, recruit and foster talent and upgrade channel capabilities, its smartphone business continued to exhibit significant growth in the second quarter of 2021, highlighted by record-breaking smartphone revenue and shipments. Smartphone revenue amounted to RMB 59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year. According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.

Meanwhile, the Group’s smartphone shipments in mainland China market also grew rapidly. According to Canalys, in the second quarter of 2021, our smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.

The Group continue to execute our dual-brand strategy. Under the Xiaomi brand, we remain focused on enriching our premium smartphone portfolio. Following the widespread popularity of Xiaomi 11 Pro, Xiaomi 11 Ultra and Xiaomi MIX FOLD in the first quarter of 2021, on August 10, we unveiled our first camera-under-panel full display smartphone Xiaomi MIX 4.

According to third party data, in the second quarter of 2021, the market share of our smartphones in mainland China with prices between RMB 3,000 and RMB 4,000, RMB 4,000 and RMB 5,000, and above RMB 5,000, witnessed a year-over-year increase. In the first half of 2021, the global shipments of our smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 12 million units, surpassing the total of around 10 million units shipped in 2020.

Redmi brand continues to provide competitive products. As of April 30, 2021, accumulated global shipments of the Redmi Note Series surpassed 200 million units, reflecting increasing mass-market resonance of the Redmi brand and the high quality of Redmi smartphones. On May 26, 2021, we unveiled the Redmi Note 10 series in mainland China, where it enjoyed an enthusiastic reception.

Outstanding performance driven by core “Smartphone × AIoT” strategy enhancing connectivity across smart devices

In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB 20.7 billion.

In the second quarter of 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), our TV shipments ranked No. 1 in mainland China for the 10thconsecutive quarter, and remained among the top 5 globally.

The Group’s IoT and lifestyle product segment also maintained its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smart watches maintained their widespread popularity in the overseas market.

As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the Group’s AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%. The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%. In June 2021, the MAU of our AI Assistant (“小愛同學”) exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.

Revenue from internet services reached record high, user base in key overseas markets continued to expand

Xiaomi’s internet services segment maintained its growth momentum. In the second quarter of 2021, revenue from internet services amounted to RMB 7.0 billion, reaching a record high and representing an increase of 19.1% year-over-year.

The Group’s global internet user base continued to expand rapidly and reached an all-time high in the second quarter of 2021. In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021. In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year. Advertising revenue reached another quarterly record high of RMB 4.5 billion, representing an increase of 46.2% year-over-year.

In the second quarter of 2021, overseas internet services revenue amounted to RMB 1.1 billion, representing an increase of 96.8% year-over-year. In this quarter, overseas internet services revenue accounted for 15.6% of the total revenue from internet services revenue. Overseas internet services revenue and its contribution to the total internet services revenue both reached new highs. The rapid growth was mainly attributable to its continuous efforts to expand user base in key overseas markets, underlined by MIUI MAU growth in Western Europe and Latin America by over 60% and 125% year-over-year, respectively.

Products and services well-recognized in multiple markets, smartphone market share ranked No. 1 in Europe for the first time

In the second quarter of 2021, Xiaomi maintained strong growth momentum in overseas markets, delivering record-breaking performance in major markets around the world. In the second quarter, revenue from overseas markets increased by 81.6% year-over-year to RMB 43.6 billion, reaching a record high and accounting for 49.7% of total revenue. According to Canalys, Xiaomi’s market share in the second quarter ranked among the top 5 in 65 markets globally and No. 1 in 22 markets, 10 of those it achieved No. 1 for the first time.

Xiaomi continued to improve its competitive advantages in key markets. According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021. In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No. 1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%. Xiaomi ranked No. 1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively. Also, the Group remained among the top 3 in Germany with a market share of 15.2%.

Our high-quality products also gained widespread popularity in emerging markets with smartphone shipments in those regions witnessing rapid growth. According to Canalys, in the second quarter of 2021, Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively. Furthermore, the Group delivered outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.

The Group also continued to leverage its online channels overseas. In the first half of 2021, it sold more than 10 million smartphones via online channels in overseas markets, excluding India, representing an increase of over 60% year-over-year.

Robust growth underpinned by relentless focus on technological innovation and talent development

Xiaomi remain steadfast in its pursuit of technology advancement which strengthens the backbone of its business. In the second quarter of 2021, Xiaomi recorded RMB 3.1 billion in research and development expenses representing a year-over-year increase of 56.5%.

In July 2021, the Group officially broke ground on Changping Smart Factory located at Changping district of Beijing. The facility will build upon its R&D and production capabilities with its Yizhuang Smart Factory. The Group aims to have the Changping Smart Factory support annual production capacity of up to 10 million premium smartphones. The Group believes that the smart factories will leverage its cutting-edge technologies and demonstrate transformative efficiency gains, further hastening the efficiency revolution in China’s manufacturing industry.

Since Xiaomi’s inception, it has always attached great importance to talent development, retention and motivation. In July 2021, the Group announced two separate award grants. Entering into Xiaomi’s next decade, Xiaomi intends to appoint and foster young executive managerial talent, rewarding them with entrepreneurial incentives to motivate them to forge ahead at Xiaomi with an entrepreneurial spirit.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.