The Legend Continues: Xiaomi Drops Redmi Note 9 Pro and Redmi Note 9

Also announcing Mi Note 10 Lite and Mi Smart Standing Fan 1C

Beijing, CHINA, April 30, 2020 – Today Xiaomi announced in a global online launch event three new smartphones, including Redmi Note 9 Pro, Redmi Note 9 and Mi Note 10 Lite. Together with the all-new Mi Smart Standing Fan 1C, Xiaomi provides you with a kaleidoscope of cool products for summer. 

Legend Continues: Redmi Note 9 Pro and Redmi Note 9

Redmi Note 9 Pro

Redmi Note series has been offering some of the most incredible mid-range smartphones on the market, with over 110 million1 Redmi Note units sold across the globe. Together with the recently launched Redmi Note 9S, the new Redmi Note smartphone lineup continues to flaunt cutting edge design and innovation without the flagship price point. 

Photography and videography reign supreme with 64MP quad camera

Featuring an impressive quad-camera setup in the rear, Redmi Note 9 Pro’s 64MP main lens captures crisp, ultra-high resolution images in all lighting conditions while its 8MP ultra wide -angle lens enables stunning large group images without compromise. A 5MP macro lens and 2MP depth sensor round out the rear camera, letting users take stunning close-up shots with fantastic bokeh. 

On the front, Redmi Note 9 Pro sports a 16MP in-display camera for high-quality selfies. Its new slow motion selfie mode captures hilarious slow-motion videos — perfect for social media.  

Redmi Note 9 also brings photography to the forefront with a 48MP main camera and 8MP ultra wide-angle lens. Its 2MP macro lens and 2MP depth sensor complete the quad-camera setup, capturing beautiful images from all angles. A 13MP camera is positioned in-display to allow for maximum front screen display size.

Redmi Note 9 Pro and Redmi Note 9’s cinematic portraits and video mode turns users into directors by capturing content with a 2.39:1 aspect ratio – the same format commonly used in films. Meanwhile, with six different kaleidoscope options, everyone can shoot quirky, eye-catching videos in an instant, while the all new document mode transforms your smartphone into a pocket-sized scanner.    

Redmi Note 9 Pro

Long-lasting battery, fast charge

Packing a large 5020mAh (typ) battery, Redmi Note 9 Pro holds enough power to last until the next day without compromising on slim design. Better yet, the device offers 30W fast charging which is Redmi Note Series’ fastest-ever charging speed, with an in-box 33W fast charger that can charge up to 57% in just 30 minutes2.

Redmi Note 9 includes a 5020mAh (typ) battery with 18W fast charging support, making it an ideal companion for on-the-go users.

Extraordinary performance with powerful SoCs

With the all-new Qualcomm® Snapdragon™ 720G processor and up to 2.3GHz, Redmi Note 9 Pro offers a blazing fast, flagship-level experience. Built with 8nm process technology, the device delivers powerful performance while maintaining power efficiency. 

Redmi Note 9 Pro also sports a z-axis linear vibration motor for a more balanced user experience. The z-axis linear vibration creates 120 vibration effects depending on the user’s action, including different vibrations for photos, screenshots, notifications, clock settings and more. 

Under the hood, Redmi Note 9 has a MediaTek Helio G85 processor making it the world’s first smartphone to feature the new chipset. It also consists of a 2x A75 2.0GHz, 6x A55 1.8GHz CPU and an ARM G52 MC2 with roughly 1000MHz and a Manhattan 3.0 GPU at around 25 fps, offering ultra-smooth day-to-day performance.

Flagship-level DotDisplay  

Redmi Note 9 Pro features a stylish, notch-free 6.67” DotDisplay. A side-mounted fingerprint sensor makes the device more conveniently accessible, while an all-new front camera module design ensures a premium and immersive user experience. Redmi Note 9, on the other hand, flaunts an all-new look with the immersive 6.53” DotDisplay protected by a Corning® Gorilla® Glass 5 on the front.

Both Redmi Note 9 Pro and Redmi Note 9 feature an array of other fan-favorite features, including multi-functional NFC3, a 3.5mm headphone jack, and an IR blaster. These devices also come with the TÜV Rheinland low blue light certification for long-lasting eye comfort, and splash-proof nano coating for accidental spills. 

Redmi Note 9 Pro doesn’t skimp on style with three dynamic color options – Interstellar Grey, Tropical Green, and Glacier White. Redmi Note 9 users can choose from three captivating colors to appease any style, including Midnight Grey, Forest Green, Polar White.

Redmi Note 9 Pro comes in two variants: 6GB+64GB and 6GB+128GB, at a recommended retail price of USD 269 and USD 2994 respectively.

Redmi Note 9 has two variants: 3GB+64GB and 4GB+128GB, at a recommended retail price of USD 199 and USD 2494 respectively.

Redmi Note 9

Redmi Note 9 Series Quick Specs:

  Redmi Note 9 Redmi Note 9S Redmi Note 9 Pro
Display 6.53” DotDisplay
19.5:9 2340×1080 FHD+1500:1 contrast ratioNTSC 84% Corning® Gorilla® Glass 5TÜV Rheinland Low Blue Light Certification
6.67” DotDisplay

20:9 2400×1080

1500:1 contrast ratio

NTSC 84%

Corning® Gorilla® Glass 5

TÜV Rheinland Low Blue Light Certification

Body Midnight Grey, Forest Green, Polar White,  Splash-proof nano coating Interstellar Grey, Glacier White, Aurora Blue,

Splash-proof nano coating

Interstellar Grey, Glacier White, Tropical Green,

Splash-proof nano coating

Dimensions 162.3 x 77.2 x 8.9mm, 199g 165.75 x 76.68 x 8.8mm, 209g
Performance MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55 1.8GHz, Octa-core CPU

GPU: ARM G52 MC2, up to 1000MHz

LPDDR4X + eMMC 5.1

Qualcomm®️ Snapdragon™️ 720G

8nm process technology

Kryo™ 465 CPU, Octa-core CPU, up to 2.3 GHz

Adreno™ 618 GPU, 750 MHz

The 5th gen Qualcomm®️ AI Engine

LPDDR4X + UFS 2.1

Rear camera 48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

64MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

Front camera 13MP in-display front camera 16MP in-display front camera
Connectivity Multi-functional NFC3

IR blaster

IR blaster Multi-functional NFC

IR blaster

Unlock Rear fingerprint sensor Side-mounted fingerprint sensor
Charging 5020mAh (typ) battery 

18W fast charge 

22.5W in-box charger

5020mAh (typ) battery 

30W fast charge 

33W in-box charger

Audio 1216 Linear speaker

3.5mm headphone jack

Motor Vibration motor Z-axis linear motor
System MIUI 11 based on Android 10
Storage variants4     3GB+64GB

    4GB+128GB

4GB + 64GB

6GB + 128GB

6GB + 64GB

6GB + 128GB

 

Mi Note 10 Lite: Brand-new addition to its revolutionary Mi Note 10 series

 

The all-new Mi Note 10 Lite offers premium display and versatile quad camera experience at an honest price. It sports a 6.47’’ 3D curved AMOLED display and a 3D curved glass back to provide you a premium in-hand feel, while using a thinner, yet highly-responsive in-screen fingerprint sensor to enable instant unlock to your daily routine. 

Being part of the epic Mi Note 10 family, Mi Note 10 Lite also offers a versatile 64MP quad camera setting which packs an industry leading Sony IMX686 sensor for quick snaps, and dedicated sensors for ultra wide-angle photos, up-close macro shots, and gorgeous portraits. 

On the performance front, Mi Note 10 Lite leverages the Qualcomm® Snapdragon™ 730G Mobile Platform to provide ultra-smooth mobile experience, and a massive 5,260mAh battery for two-days’ usage2 in one single charge. It also comes with an in-box 30W fast charger to enable non-stop work and play. 

Mi Note 10 Lite is offered in 6GB + 64GB, 6GB + 128GB5variants with a recommended retail price at EUR 349 and EUR 399 respectively.4 All variants come in three color options: Glacier White, Midnight Black, and Nebula Purple.

Mi Note 10 Lite Quick Specs: 

Display 6.47’’ 3D curved AMOLED Dot Drop display

19.5:9 1080 x 2340 FHD+

Color gamut: NTSC DCI-P3 (typ)

Contrast ratio: 400,000: 1 (typ) 

HDR10 and TÜV Rheinland Low Blue Light Certification

Body  Corning® Gorilla® Glass 5 

Glacier White, Midnight Black and Nebula Purple 

Dimensions  157.8 x 74.2 x 9.67mm  204g
Performance  Qualcomm® Snapdragon™ 730G

LPDDR4X RAM and UFS 2.1 storage 

Rear camera 64MP wide-angle camera 

8MP ultra wide-angle camera, 120° FOV

5MP depth sensor 

2MP macro camera 

Front Camera  16MP AI selfie camera
Connectivity  Multi-functional NFC 

IR blaster 

Charging 5,260mAh battery 64 minutes to charge from 0 to 100%2

in-box 30W fast charger

System  MIUI 11 based on Android 10 
Storage variants4 6GB+64GB, 6GB+128GB

 

Mi Smart Standing Fan 1C

The all-new Mi Smart Standing Fan 1C is simple, elegant and designed to provide you with a cool breeze all summer long. With seven custom-built blades, the device ensures a strong but smooth air flow. Users can choose between two modes, sleep and standard, and three types of airflow speed settings depending on their cooling needs. The height of the device is adjustable allowing users to choose between standing it on the ground or placing it on the table, providing added flexibility to enjoy the breeze from every corner of the room. Additionally, Mi Smart Standing Fan 1C runs quietly with a noise level as low as 37.2dB(A). Users can control the fan remotely using the Mi Home app and it is also compatible with Google Assistant and Amazon Alexa5

Recommended retail price at EUR 39.9, please refer to mi.com for more information.

For product images, please refer to: Redmi Note 9 Pro, Redmi Note 9, Mi Note 10 Lite, Mi Smart Standing Fan 1C.

 

  1. Source: Canalys smartphone model level estimates Q4 2019.
  2. Data tested by Xiaomi Internal Lab. Actual time may vary depending on conditions.
  3. Available for selected markets only for Redmi Note 9.
  4. Prices for different markets may vary due to VAT, taxes, and other factors.
  5. RAM and Storage Availability may vary between different markets. 
  6. Feature requires future OTA.

Xiaomi Launches Mi 10 Lite Zoom Edition and MIUI 12 

The brand-new offering is the first Xiaomi device to feature a periscope camera

MIUI 12 takes smartphone UI experience to the next level

Beijing, CHINA, April 27, 2020 – Global technology leader Xiaomi today unveiled the Mi 10 Lite Zoom Edition in mainland China. Starting from RMB 2,099, this brand-new 5G offering is the first-ever Xiaomi device to host a periscope camera capable of 5x optical zoom and up to 50x digital zoom, while retaining a 7.88mm ultra-slim body. 

The launch also highlighted new innovations in design, user experience, and versatility by debuting Xiaomi’s latest operating system – MIUI 12 and two new ecosystem offerings – Mi Bluetooth Earphones (Line Free Edition) and Mi Watch Color Keith Haring Edition

Mi 10 Lite Zoom Edition: Style Meets Extended Battery Life

Packs a vibrant, lightweight design and a long-lasting battery power, Mi 10 Lite Zoom Edition is made for every young and energetic style seeker who lives on-the-go. Users are offered five color options – Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black, to match their personal styles.

Thanks to a specially designed 33% thinner AMOLED display, a 7.6% thinner custom-made periscope camera, and a 25% thinner heat pipe, the thickness of the device is reduced by 0.1mm, achieving a 7.88mm ultra-slim and lightweight design. 

The device’s ultra-thin style does not compromise battery life. Equipped with a 4,160mAh high-density battery, Mi 10 Lite Zoom Edition comfortably meets the high energy requirements of 5G networks and guarantees one full day of uninterrupted use.1 This enables it to retain more than 50% of its charge even after a 7-hour battery life endurance test.

Periscope camera offering up to 50x digital zoom

Mi 10 Lite Zoom Edition’s camera carries on the outstanding legacy of the Mi 10 series while being the first Xiaomi device to adopt a periscope telephoto camera.

The periscope telephoto camera is capable of reaching 5x optical zoom and 50x digital zoom, making it among the highest performing periscope lenses currently available in a smartphone and enabling it to effortlessly capture stunning up-close images of far-away objects. 

In addition to the periscope lens, the device sports a 48MP primary rear camera, a 120° wide angle camera, and a 2MP macro camera, providing 15 to 122mm focal length coverage. With the addition of optical image stabilization (OIS) technology on the 8MP telephoto camera, the incredibly versatile and consistent smartphone camera system adapts seamlessly to any indoor or outdoor setting.

Protective accessories with antibacterial properties

Users who purchase Mi 10 Lite Zoom Edition will enjoy an additional surprise as the device is delivered in one of five specially-designed boxes which include stickers for further phone case customization.

The complimentary transparent phone case and screen protector address recent concerns over smartphone cleanliness by adopting a silver ion material that possesses 24/7 antibacterial properties. 

Mi 10 Lite Zoom Edition Quick Specs: 

  Mi 10 Lite Zoom Edition
Display 6.57” AMOLED  display
20:9 aspect ratio, 2400×1080 FHD+
180Hz touch sampling rate
4300,000:1 (typ) contrast ratio
800nit max. brightness
JNCD<0.7, △E 1.1
HDR10+
TÜV Rheinland Low Blue Light Certification
Color Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black
Dimensions 164.02mm x 74.77mm x 7.88mm  192g
Network Support Dual Mode SA+NSA 5G: n1/n41/n78/n79
Supports 1T4R, SRS, MultiLink
Processor Qualcomm® Snapdragon™ 765 5G Mobile Platform, up to 2.4GHz clock speed
Storage LPDDR4X + UFS 2.1 (Write Turbo)
Cooling System Ultra-thin suspended heat pipe + graphene + graphite
Rear Camera 48MP main lens with 1/1.2” sensor,
f/1.79 aperture, 1.6μm 4-in-1 Super Pixels
8MP ultra wide-angle lens, 120° ultra-wide FOV
8MP telephoto camera with 50x digital zoom and OIS
2MP macro camera, 2-10cm focal length
Software features: AI Body Double, Kaleidoscope video etc.,
Front Camera 16MP front camera
Connection Multifunctional NFC
IR blaster
Bluetooth 5.1
Security In-screen fingerprint sensor
Battery and Charging 4,160mA (typ) high-capacity battery
20W fast charge
Motor Linear motor
System MIUI 12 (OTA) based on Android 10

Starting from RMB2099, Mi 10 Lite Zoom Edition offers 6GB+64GB, 6GB+128GB, 8GB+128GB, and 8GB+256GB variants, and will be available for purchase via Xiaomi official channels in mainland China.

MIUI 12: Brings Imagination to Life

Standing at the forefront of design and user experience, MIUI 12 once again ignites your imagination with its whole new set of animation, aesthetics, and privacy functions.

With Xiaomi’s MiRender engine, Folme animation engine, and MAML illustration engine, MIUI 12 created an elegant and ultra-smooth UI experience. It also realizes highly efficient user interaction by visualizing every data, information, and status. 

Adopting a game-level engine for real-time rendering and official NASA statistics to precisely reconstruct planetary landforms, the newly introduced MIUI 12 Super Wallpaper feature takes cosmic aesthetics to the peak of realism, creating stunning visuals for your wallpaper and always-on display. 

To achieve ultimate data security, MIUI 12 offers Flare, Barbed Wire, and Mask System functions to provide users comprehensive protection. The Flare function marks out sensitive app activities to the user, while the Barbed Wire function allows users to take control over their own app permissions and erase sensitive information when sharing documents. When activated, the Mask System gives rogue apps blank information to protect data for five permissions including contact lists, calendar, and call records. 

MIUI 12 is certified by authoritative institutions in China, Europe and the US, and is also the first operation system in the world to receive the TÜV Rheinland “Enhanced Privacy Protection for Android Systems” certification.

MIUI 12 also supports a series of user-friendly functions including free-float multitasking windows, AI Call Assistant, Mi Health, an all-new control center, and Dark Mode 2.0. MIUI 12 will be supported on 40 Xiaomi devices, with the stable release to be gradually rolled out in June. For more information, please refer to: https://home.miui.com/

Mi Bluetooth Earphones (Line Free Edition)

Mi Bluetooth Earphones (Line Free Edition) is equipped with a QCC5125 flagship chipset which supports Qualcomm® aptX ™Adaptive low latency technology, capable of reaching a latency of 80ms. It automatically adjusts between providing the best quality audio or lower latency streaming based on the audio content that is being played. 

Mi Bluetooth Earphones (Line Free Edition) will be available from April 27 in mainland China through all official Xiaomi channels.

Mi Watch Color Keith Haring Edition

Xiaomi is collaborating with the quintessential 80’s pop artist Keith Haring to unleash the joys of technology with the new Mi Watch Color Keith Haring Edition. The watch band is illustrated with Haring’s iconic and instantly recognizable graffiti print, with a choice of a black-and-white or multicolored design. Mi Watch Color Keith Haring Edition boasts a 14-day ultra-long battery life and supports 10 mainstream exercise modes. Powered by the Firstbeat exercise algorithm, it provides comprehensive professional-grade exercise data analytics and health status monitoring.

Mi Watch Color Keith Haring Edition will be available for purchase in mainland China from 10a.m. on April 30 through all official Xiaomi channels.

 

1 Battery life varies depending on actual usage.

Xiaomi Marks Huge Success for its Shopping Extravaganza- Mi Fan Festival 2020

Xiaomi kicked off one of its biggest sales promotions campaigns on its e-commerce platform, in celebration of the company’s 10th anniversary and annual Mi Fan Festival 2020 (MFF 2020). Starting from April 3, 2020, Xiaomi’s official and authorized channels in mainland China have listed more than 22 popular smartphone offerings and ecosystem products with incredibly discounted prices. Until April 9, 2020, MFF 2020 has achieved a total transaction amount of RMB 2.89 billion, marking a 49% increase compared to the MFF 2019. 

Products promoted during the MFF 2020 include much sought-after items such as Redmi Smart Band, Mi Smart Combo Washer Dryer 1C, Mi Humidifier, Mi Smart Doorbell 2 Lite, Mi Facial Cleanser, Mi Electric Shaver S500, Mi 5-in-1 Nail Clipping Set and more.    

Redmi Smart Band

The newly announced Redmi Smart Band comes with a large 1.08 inch TFT color display, supporting stunning color performance and adjustable brightness. For everyday style seekers, it offers more than 70 fun, stylish and IP-featured dial plates to choose from, as well as four different wristband colors to go with your daily mood and outfit. 

Not only is Redmi Smart Band a fantastic accessory, it also makes life more simple by offering the easiest ways to interact while on-the-go. Users can lift their wrist to light up the screen, tap or swipe to access calls, notifications and music streaming, or simply place their palm on the display to lock. It also features an integrated USB charger that allows users to simply remove the wristband and insert the USB to charge, no additional adapters needed. Redmi Smart Band fully charges in a mere two hours and will support up to 14 days of hassle-free usage. 

Empowering an active lifestyle, Redmi Smart Band also offers five exercise modes including running, walking, cycling, indoor running and other workouts. Users can track their running, walking and cycling routes, while closely monitoring their health and wellness through the Mi Fit app. The device will send out notifications whenever it detects a high heart rate and provides sleep status analysis, inactivity reminders and more.

Starting at RMB 95, Redmi Smart Band is now available for crowdfunding on mi.com.

Mi Smart Combo Washer Dryer 1C

Featuring a black and white chic design, the newly released Mi Smart Combo Washer Dryer 1C is simple and elegant enough to fit into every household setting. It can handle a 10kg load for wash, 6kg load for drying, and offers a total of 22 washing/drying modes. With a built-in BLDC motor, the Mi Smart Combo Washer Dryer 1C is powerful, quiet, and both water and electricity efficient. It helps remove up to 99.9% and dust mites after a full, intense cleaning cycle. The device also supports a steam wash function which helps eliminate odor, restore softness and elasticity to clothes by using the power of steam.

Mi Smart Combo Washer Dryer 1C supports voice command from XiaoAi AI assistant and smooth connection to Mi AIoT devices. It also supports OTA software upgrades for ever-improving function and capability. 

Priced at RMB 1999, Mi Smart Combo Washer Dryer 1C is now available for purchase from Xiaomi official channels in mainland China. 

Mi Humidifier

Featuring a compact and minimalistic design, Mi Humidifier boasts a large 4-liter water capacity that can provide up to 36 hours of hygienic humidification in one single fill. With powerful humidifying capabilities, Mi Humidifier can quickly increase the humidity of a 10m2 bedroom by 10%. 

To ensure the water mist is completely hygienic and bacteria-free, Mi Humidifier leverages silver-ions for its water chamber material, prohibiting the growth of harmful bacteria during the humidifying process. Mi Humidifier is also soothing and quiet with a soft indicator light and a minimal 38dB working noise. 

Priced at RMB 99, Mi Humidifier is now available for purchase from Xiaomi official channels in mainland China. 

Mi Smart Doorbell 2 Lite 

Mi Smart Doorbell 2 Lite packs an array of robust features that include 1280 x 720p high resolution picture quality, 100° ultra-wide angle capture, a sensor range of up to 3 meters.* With a high-definition infrared night vision function, the all-new Mi Smart Doorbell 2 Lite stays online 24/7. Whenever an abnormal situation is captured, a short video clip will be sent to users’ smartphones for notification. The device also comes with an embedded AI chip to intelligently filter out interference from the environment and precisely detect human movement.  

Four AA alkaline batteries provide three months of battery life, allowing for long-lasting power needed at a moment’s notice. Mi Smart Doorbell 2 also supports voice control through XiaoAi AI assistant and smooth connection with Xiaomi AIoT ecosystem. 

Priced at RMB 99, Mi Smart Doorbell 2 Lite is now available for purchase from Xiaomi official channels in mainland China.

Mi Facial Cleanser

Made with silicon material, Mi Facial Cleanser offers safe and comfortable facial care for all users. Featuring a 5,200 rpm high frequency three-dimensional cleaning method, along with three multifunctional soft brushes, Mi Facial Cleanser ensures deep cleaning for even the most sensitive skin. It will also remind users to move the brush to a new area every 20 seconds, and automatically stops after two minutes to prevent excessive scrubbing. 

Priced at RMB 129, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi Electric Shaver S500 

Sporting a Mabuchi Motor 260, the brand new Mi Electric Shaver S500 pairs a high torque and rotational speed with two different modes to meet your different shaving needs. The 360° floating triple-blade design allows the device to fit closely against the face and effectively reach every corner. Featuring an IPX7 waterproof body*, the device can be rinsed directly and enables both dry and wet shaves. 

Mi Electric Shaver adopts a Type-C charging port, the same as your smartphone, freeing you from the hassle of carrying an extra charging cable. Its battery also lasts 60 minutes from one full charge, equalling 2 months** of usage. The shaver also comes with a digital LED screen on the front which displays the battery status and offers low battery warnings, shaving reminders, and travel lock functions. 

Priced at RMB 179, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi 5-in-1 Nail Clipper Kit

The five-piece nail clipper set comes in a high quality and environmentally-friendly plastic box and includes a flat nail clipper, an angled nail clipper, a nail file, a pair of grooming scissors and an ear pick, covering all grooming needs from the eyebrows to the fingertips. The tools are made of high-quality 420/430 stainless steel, making them strong and rust-proof, and ensuring the color and quality do not diminish with time. 

Priced at RMB 39.9, Mi 5-in-1 Nail Clipper Kit will be available through all Xiaomi channels in mainland China.

 

*Data tested by Fengjing lab

**The device can be immersed in up to 1 meter of water for 30 minutes.

Live smart and buy smart at Mi Fan Festival 2020

Xiaomi unveiled its annual Mi Fan Festival 2020 (MFF 2020), showing its sincere gratitude to millions of Mi Fans for their unwavering trust and support. This year’s theme is “Live smart, buy smart,” which will encourage Mi Fans and users to embrace a smart life through the latest technological innovations.

With the special 10th anniversary, Xiaomi collaborated with 49 overseas e-commerce platforms* to jointly offer special products and amazing deals for global Mi Fans. From April 7 to April 10, everyone can find Xiaomi’s latest smartphones and IoT products with honest price through these channels.

Xiaomi fans can also expect dozens of surprises during this grand celebration. The Redmi Note series has always been Xiaomi’s legendary series and one of the most beloved products by Mi Fans. As such, Xiaomi launched an MFF limited edition for Redmi Note 9S, with only 2020 units worldwide.

Additionally, Xiaomi prepared well-customized MFF merchandise so Mi Fans can long remember this special occasion, including: MFF 2020 Office Set, MFF Special T-shirts, MFF Special Baseball Caps, Mi Bunny Stuffed Toys and MFF Special Canvas Bags.

 

For more MFF information, please visit: https://event.mi.com/global/mff2020/sales

*Platforms include Akulaku, AliExpress, allo.ua, Amazon, Auction, Banggood, blacktech.ro, BliBli, CDISCOUNT, CITILINK, Coupang, DL, eBay, emag.ro, EURO RTV AGD, Gearbest, Gmarket, Hepsiburada, JD Central, JDID, Jumia, Lazada, mall.cz, Media Markt, Mediaexpert Mi-home.pl, Mi-markt.pl , Mi-store.pl, mistore.se, Movistar, Neonet, Notebookbiliger, otto, PCC, Pchome, PLAZA, Rappi, Rue de Commerce, Shopee, Souq, Three, TMALL, Tokopedia, WILDBERRIES, Windtre, x-kom, you.gr, 灿坤, 全国电子.

CHAIRMAN’S LETTER TO INVESTORS, 2019

Dear investors and friends:

The world is still under the dark shadows of COVID-19 pandemic, and during this difficult time, nothing is more important than your well-being. As such, I sincerely wish good health for you and your loved ones.

We have just released our full year financial results for the year ended December 31, 2019. Besides reporting on our growth, I believe it is equally important for us to share our vision and strategies on how we can overcome economic “black swan” events.

A year of prudent management and proactive progress 

In 2019, Xiaomi exceeded RMB200 billion in revenue for the first time, reaching RMB205.8 billion, an increase of 17.7% year-on-year, as well as adjusted net profit of RMB11.5 billion, an increase of 34.8%. Against the backdrop of uncertainties related to Sino-US trade tensions, Xiaomi’s commendable results stood out in strong contrast.

In 2019, Xiaomi hit a series of significant milestones. We made our inaugural entry into the Fortune Global 500 list, becoming the youngest company on the list. We entered BrandZ’s global brand TOP100 for the first time, ranking 74th. We also accomplished an unprecedented record, becoming the first smart TV brand to ship more than 10 million units annually in China ever.

Foresight, confidence, resilience and strong execution are key to our continued progress

Mobile telecommunications is at a critical juncture globally, as the industry transitions from 4G to 5G. We have adopted a sound business strategy, focusing on product quality, innovation, and delivery, while making key adjustments to our brands, product portfolios, organizational structure, and management systems. Combined together, these initiatives have paved a solid foundation for our future.

We have officially launched a dual-brand strategy for our smartphones business, with the brand separation of Redmi from Xiaomi. Their independent operations have brought us great success. Our market share is consistently ranked among the top four globally, while our healthy and prudent inventory levels have enabled us to step forward boldly with our 5G game plan.  At the end of 2019, close to half of our revenue are derived from overseas markets, making Xiaomi a truly global company. Our Internet Services business has become more dynamic and diverse, while our AIoT business maintained its global leadership, becoming recognized across our industry as a “first mover in smart living”.

Business success on the back of technological innovation

At Xiaomi, we firmly believe that our business success is underpinned by technological innovations, and to that effect, we have continually increased our R&D investment. In 2019, our R&D investment reached RMB7.5 billion, a 29.7% year-on-year increase on the back of substantial R&D expansion for the three prior years. In 2020, we expect our R&D investment to increase to RMB10 billion.

At the same time, we are also proactively attracting top R&D talent from around the world. Recently, we have successfully recruited Daniel Povey, a top international expert in artificial intelligence, to join Xiaomi. Starting from 2019, we have set up the Xiaomi Annual Technology Award, which awards a US$1 million bonus to core R&D project personnel with the highest technical achievements each year. Last year, the award was shared by 10 engineers from the Xiaomi MIX Alpha project.

Our strategic roadmap of “5G+AI+IoT and next generation super internet”

To us, 5G is not merely about a faster smartphone network, while AIoT is also not just about AI technologies or IoT platforms. Instead, “5G+AIoT” will be a revolutionary combination that will fundamentally change all Xiaomi’s products, platforms and user scenarios, catalyzing the next stage of our growth in the next generation of Internet era. At the start of last year, we first proposed our “All in AIoT” initiative, allocating an investment of RMB 10 billion in AIOT over the next five years. One year in, we believe we are moving in an important strategic direction. As such, we will increase our investment to at least RMB 50 billion over the next five years in “5G+AIoT”, to ensure our absolute dominance over the new smart living era.

This bold initiative will enable us to create greater value for you and is a tangible reflection of the philosophy we adhere to: By making a connected world a reality for billions of people globally. We believe technology can be a force for good to improve lives everywhere.

We firmly believe that a connected world is better than an isolated one. We also firmly believe in the economic value created by global collaboration, and how the world can truly change when technology is freely accessible.  During the COVID-19 outbreak, as we witnessed people in isolation connecting with their family, loved ones and even their pets through their smart devices, we could feel the very human desires to connect and to care.

It is famously said that no man is an island. At Xiaomi, we deeply believe in this. As we build the next generation super internet, we will continue to use technology to connect and improve lives everywhere.

Operational efficiency as the ultimate way to overcome crises 

While our industry and the entire world are currently facing huge challenges, we have absolute confidence in navigating through these extraordinary times together with our partners. During this period of adversity, the strength of our operational efficiency will be more obvious than ever.

At Xiaomi, we have always been very focused on efficiency. We believe that the pursuit of efficiency is an exercise in self-discipline and contingency planning.

Having experienced the SARS epidemic and global financial crisis in 2003 and 2008 respectively, my colleagues and I know crises are the ultimate litmus test that separates successful companies from others. Our efficient operations, strong execution capabilities and consumer trust will enable us to seek out opportunities during crises and stay on a sustainable growth trajectory.

During our IPO, we said that a company that is able to achieve world-class efficiency will have the ability to survive multiple economic cycles, continuously seize new opportunities and sustain excellent operational performance in the long run. Now more than ever, we want to reiterate this.

We are also safeguarding our competitiveness through a series of organizational restructuring. Over the past year, we have established the Department of Group Organization to improve our management processes. We have also set up our employee training campus and ramped up our college recruitment efforts. These initiatives form a key part of our overall effort to grow and sustain our operational efficiency.

In the face of challenges, perseverance is key

Our mission is to relentlessly build “amazing products with honest prices” to let everyone in the world enjoy a better life through innovative technology. In order to ensure that we stay true to our mission, our board of directors passed a special resolution before our IPO last year. According to the resolution, we pledged to our existing and potential users that the overall net profit margin of Xiaomi’s hardware business will never exceed 5%.

A commitment to our consumers and a testament to our efficiency

As we stay true to our commitment to our users, we are pleased to share that, similar to last year, our hardware business net margin in the year ended December 31, 2019 maintained positive and less than 1.0%.

It is also worth highlighting that Xiaomi as a standalone smartphone brand has been re-launched early last year. With the release of Mi 9, Mi 9 5G and Xiaomi CC 9 Pro last year, and the release of the Mi 10 series earlier this year, it is proven that the Xiaomi brand can move upscale while continuing to win over our users via “amazing products at honest prices”.

Despite the impact of COVID-19, we remain optimistic about our future prospects. To date, our supply capacity has recovered to 90% of normal levels and we are seeing light at the end of the tunnel in China. Fortune favors the brave and this year, Xiaomi will continue to act swiftly and decisively.

In a few days, we will celebrate our tenth anniversary on April 6th. Over the past ten tumultuous years, Xiaomi has created a series of miracles. In the next ten years, we will continue to steadily move forward, turning Xiaomi’s vision into reality. Thank you for trusting us, investing in us, and joining us in our journey to let billions of people around the world enjoy better lives through innovative technology.

 

Lei Jun

Chairman

March 31, 2020

Xiaomi’s Revenue Exceeds RMB200 Billion in 2019

All Segments Grow Despite Headwinds, Adjusted Net Profit of RMB 11.5 billion

Both Beat Consensus

***

Strengthen Leading Position in Smart Living Market, Driven by Successful

“Smartphone + AIoT” Dual-Engine Strategy

 

 

Hong Kong, March 31, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; Stock Code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things(“IoT”) platform at its core, today announced its audited consolidated results for the year ended December 31, 2019.

In 2019, Xiaomi achieved solid growth across all business segments. The Group’s total revenue exceeded RMB200 billion for the first time, reaching RMB205.8 billion, up 17.7% year-on-year (“YoY”), representing a 9-year CAGR of 112%. Adjusted net profit was RMB11.5 billion, up 34.8% YoY.

In the fourth quarter of 2019, Xiaomi’s total revenue grew by 27.1% to RMB56.5 billion. Adjusted net profit was RMB2.3 billion, increasing by 26.5% YoY.

2019 Financial Highlights

  • Total revenue was approximately RMB205.84 billion, up 17.7% YoY beat market consensus;
  • Gross profit was approximately RMB28.55 billion, up 28.7% YoY;
  • Non-IFRS adjusted net profit was RMB11.53 billion, up 34.8% YoY, beat market consensus;
  • Earnings per share were RMB0.0423;
  • The aggregate amount of cash resources was RMB66 billion.

4Q2019 Financial Highlights

  • Total revenue at historical high of approximately RMB56.47 billion, up 27.1% YoY, the best performing quarter of the year;
  • Gross profit was approximately RMB7.84 billion, up 38.5% YoY;
  • Non-IFRS adjusted net profit was RMB2.34 billion, up 26.5% YoY.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Despite headwinds from the Sino-US trade war and global economic downturn, Xiaomi stood out in 2019 with a commendable set of results as our revenue exceeded RMB200 billion for the first time. We also celebrated several key milestones, ranging from the successful launch of our dual-brand strategy as Xiaomi and Redmi are spun-off and independently operated, the affirmation of ‘5G+AIoT’ as our strategic roadmap, to our inaugural entries into the prestigious ranks of the Fortune Global 500 and BrandZ’s Top 100 Most Valuable Global Brands.”

“While the entire world is still under the dark shadows of COVID-19, we have maintained our keen focus on efficiency to tide over this economic ‘black swan’ with everyone. At Xiaomi, we firmly believe that our long-term business success is underpinned by technological innovations, and to that effect, we plan to invest RMB50.0 billion in the next five years, as we relentlessly focus on technological innovation and user experience to grow our loyal Mi Fan base. Overall, we remain committed to using technology to connect and improve lives everywhere in future.”

Annual Performance Review

Multi-Brand Strategy Off to a Good Start

Smartphone Business Seized 5G Market Share

In 2019, Xiaomi’s revenue of the smartphones segment reached RMB122.1 billion, up 7.3% year-over-year. In the fourth quarter of 2019, revenue of the smartphones segment was RMB30.8 billion, an increase of 22.8% year-over-year. For 2019, Xiaomi shipped 124.6 million units of smartphones while in the fourth quarter, shipments were approximately 32.6 million, up 30.5% year-over-year. According to Canalys, for the fourth quarter of 2019, Xiaomi achieved the highest year-over-year smartphone shipments growth among the top five smartphone companies.

Since January 2019, Xiaomi and Redmi were separated into two standalone brands to operate, and the dual-brand smartphone strategy has made solid progress during the year. The Redmi brand continued to pursue the ultimate price-performance ratio across different price points and make innovative technologies readily accessible to the mass market.

According to Canalys, the Redmi Note 7 was the best-selling smartphone model among all models made by Chinese companies in terms of global shipments in 2019.  In December 2019, Redmi launched its first 5G smartphone, Redmi K30 5G, with pricing starting from RMB1,999, making it the first 5G smartphone priced below RMB2,000, accelerating the adoption of 5G smartphones by a larger population.

The Xiaomi brand, on the other hand, focuses on pioneering advanced technologies and successfully established a solid foothold in the premium smartphones segment. It launched the flagship 5G smartphone models the Mi 10 and Mi 10 Pro in February 2020. The Mi 10 Pro received the highest scores from DxOMark for overall camera, video and photography performance.

In 2019, the average selling price (“ASP”) of the Group’s smartphones increased by 2.2% year-over-year. and the gross margin of the smartphone segment increased to 7.2% from 6.2% in 2018. In 2020, Xiaomi will continue to focus on 5G smartphones development and strengthen its presence in the premium smartphones segment, which will lead to further ASP expansion.

IoT Business Growing from Strength to Strength

2019 is the first year for the Group’s implementation of its “Smartphone + AIoT” dual engine strategy. In 2019, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB62.1 billion, an increase of 41.7% year-over-year and accounted for 30% of the total revenue from 25% in 2018. In the fourth quarter of 2019, revenue was RMB19.5 billion, up 30.5% year-over-year.

In 2019, the annual Xiaomi smart TVs shipments in mainland China exceeded 10 million units, which is believed to set an unprecedented result in China’s TV industry. The global TV shipments reached 12.8 million units, up 51.9% year-over-year. According to AVC, Xiaomi TV shipments ranked first in mainland China and fifth globally in 2019. Xiaomi also ranked first in India in terms of smart TV shipments for seven consecutive quarters as of the fourth quarter of 2019, according to IDC.

As one of the world’s leading consumer IoT platforms, Xiaomi continued to expand its IoT user base. As of December 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) on our IoT platform reached 234.8 million units, an increase of 55.6% year-over-year. Xiaomi AI assistant “小愛同學” had over 60.4 million MAU in December 2019, an increase of 55.7% year-over-year. In December 2019, MAU of MIUI increased by 27.9% year-over-year to 309.6 million.

According to Canalys, Xiaomi was the world’s largest smart wearable device (including smart watch and wristband) brand in 2019 by shipments. Besides, Xiaomi’s IoT products won over 50 renowned design awards around the world in 2019.

Nearly Half of Total Revenue from Overseas Markets 

In 2019, Xiaomi’s revenue from overseas markets was RMB91.2 billion, up 30.4% year-over-year. In the fourth quarter of 2019, overseas revenue grew 40.7% year-over-year to RMB26.4 billion, accounting for 46.8% of total revenue. Currently, Xiaomi products are present in more than 90 countries and regions around the world. According to Canalys, Xiaomi’s smartphone shipments ranked top five in 45 countries and regions in 2019.

In the fourth quarter of 2019, Xiaomi was the largest smartphone brand in India by shipments for ten consecutive quarter, capturing a market share of approximately 28.7%, according to IDC.

In the Western Europe, Xiaomi continued to expand market share. According to Canalys, Xiaomi smartphone shipment in the region grew 115.4% year-over-year in the fourth quarter of 2019. Its smartphone shipments in Spain, France and Italy grew by 65.7%, 69.9% and 206.2% respectively.

In 2019, Xiaomi’s overseas IoT revenue grew rapidly, driven by the robust sales of the best-selling IoT products in overseas markets, including our smart TVs, wristbands, TWS earphones and electric scooters.

Diversified Internet Services Contributing Further to the Group’s Revenue

In 2019, Xiaomi’s revenue from Internet Service reached 19.8 billion, up 24.4% year-over-year. For the fourth quarter, revenue was RMB5.7 billion, up 41.1% year-over-year. In December 2019, the global monthly active users(“MAU”) of MIUI increased by 27.9% year-over-year to 309.6 million with mainland China’s MAU of MIUI standing at 109 million.

Xiaomi continued to make progress in diversifying revenue sources for Internet Services. For the fourth quarter of 2019, its Internet Services revenue outside of advertising and gaming from mainland China smartphones(including those generated from the Youpin e-commerce, fintech, TV internet services and overseas internet services) increased by 112.6% year-over-year and accounted for 43% of total internet services revenue, driving the growth of the internet business. In the fourth quarter, advertising revenue and gaming revenue were RMB3 billion and RMB874.4 million respectively, up 17.8% and 44.4% year-over-year respectively.

Impact of Covid-19 Outbreak

In early 2020, the COVID-19 epidemic spread across the world, Xiaomi experienced temporary disruption in production in February and March 2020, but the production capacity has since recovered to 80% – 90% of normal levels.

For mainland China market, during the peak of the outbreak, Xiaomi’s offline sales were affected as most of Mi stores were closed or operated at shortened hours with significantly lower customer traffic. However, due to its advantages in online channels, Xiaomi is relatively less affected.

For overseas market, with a strong global foothold and continuous expansion into new markets, Xiaomi remains optimistic about the long-term potential of the overseas markets.

Notably, user traffic of Xiaomi’s internet services, such as video and online games, recorded solid growth as people stay at home.

Investment and Development Strategy

As of December 31, 2019, Xiaomi had invested in more than 290 companies with an aggregated book value of approximately RMB30.0 billion. In February 2020, Roborock, one of Xiaomi’s investee companies, was successfully listed on the Science and Technology Innovation Board of Shanghai Stock Exchange (“STAR Market”) in China, becoming its first ecosystem investee company to list on the STAR Market. By expanding the ecosystem, Xiaomi will accelerate the rollout of new complementary products and services, enabling the Group to grow its user base in mainland China and globally.

 

– End –

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

For media enquiries, please write to global-pr@xiaomi.com

Xiaomi Introduces the Most Accessible Snapdragon 865 Smartphones – Redmi K30 Pro and Redmi K30 Pro Zoom Edition

Starting from RMB 2,999, the devices feature astonishing performance with UFS 3.1 and true full-screen display with pop-up camera.

Beijing, CHINA, March 24, 2020 – Global technology leader Xiaomi today unveiled its latest additions to the Redmi K30 line – the Redmi K30 Pro and Redmi K30 Pro Zoom Edition. The new Redmi flagship smartphones introduce an array of new and powerful configurations, which include the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1. The new lineup aims to better your viewing and photo-taking experience with the Samsung AMOLED full-screen display with a pop-up camera and a rear camera setup with up to 3x optical zoom and dual optical image stabilization (OIS).

Along with the new smartphones, two brand new Redmi ecosystem products were also announced – Redmi AI Speaker Play and Redmi Smart TV Max 98”. Both of these devices offer revolutionary viewing experiences with exceptional displays, with XiaoAi AI assistant support in the connected smart home era.

A performance beast featuring Snapdragon™ 865 and industry-leading storage combo

The new Redmi K30 Pro packs a whole bunch of performance upgrades, which includes the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1 flash storage while retaining all of the flagship features from the Redmi K30 line. 

Featuring the flagship Qualcomm® Snapdragon™ 865 processor, Redmi K30 Pro boasts a 20% performance boost compared to its predecessor. Built on the newest ARM Cortex-A77 microarchitecture and with the 7nm process, it ensures that the CPU operates on high power efficiency, regardless of the core size. 

To ensure that it delivers an uncompromised experience, it comes paired with the top-of-the-line LPDDR5 and the latest UFS 3.1 flash storage. It continues to push the limits by supporting Turbo Write technology, bringing the sequential write speed to a maximum 777MB/s. With this, users can now effortlessly copy, compress, and download files at lightning speed. The LPDDR5 achieves a maximum pin speed of 5,500Mbps, while maintaining a lower power consumption compared to the previous generation.

Redmi K30 Pro is made for the gaming enthusiasts in mind, with a massive 3,435mm² vapor chamber (VC) cooling system, a large multi-layer graphite, and 9 built-in temperature sensors. It intelligently predicts and controls its internal temperature, ensuring sustained peak performance even when you are playing games for long hours. 

A true, immersive display with pop-up selfie camera

Redmi K30 Pro is made to impress with its ultimate full-screen experience. It features a pop-up selfie camera and ultra-slim bezels to achieve an incredible 92.7% screen-to-body ratio. The pop-up selfie camera pops up almost with no lag time – in mere 0.58 seconds – allowing users to switch between the front and rear camera effortlessly.

While it is equipped with an AMOLED full-screen display and a high 5,000,000:1 contrast ratio with 1200-nit peak brightness, it also has built-in light sensors on both the front and rear to precisely detect ambient light conditions. It then calibrates the screen brightness to ensure a comfortable viewing experience, even in backlit situations. 

The display is also certified by German’s TÜV Rheinland, guaranteeing eye comfort even after prolonged use. 

An amazing camera experience with 3x optical zoom and dual OIS

Redmi K30 Pro takes on a symmetrical quad camera setup, with the main camera using the 1/1.7-inch large Sony IMX686 sensor, allowing a direct output of 9248 x 6944 high-resolution images. 

Redmi K30 Pro Zoom Edition is the first Redmi phone to adopt a 3x optical zoom lens and allows up to 30x digital zoom. The 64MP ultra high-resolution main camera and 3x telephoto lens are both equipped with 4-axis optical image stabilization (OIS), dramatically improving the quality of your photos, especially under low-light conditions. 

Redmi K30 Pro also sports a special macro camera lens – and at present – the only telephoto macro lens in the market. This 5MP telephoto macro lens boasts a 50mm focal length that is comparable to macro lenses found in ordinary cameras and offers 2x magnification macro photography, making it the only “true macro” lens currently available in the smartphone industry.

A complete flagship smartphone experience with the most beloved features

Redmi K30 Pro is designed without the bells and whistles while offering a true, flagship user experience. Despite the complex pop-up camera structure and the “sandwich” motherboard, the sound quality has not been compromised with a 1216 linear speaker.

Made with gaming enthusiasts in mind, the Redmi K30 Pro comes with the 3.5mm headphone jack with High-Res Audio certification. It has also passed stringent tests certifying its gaming core gaming capabilities.

The Redmi flagship also includes all of the fan favorites – the linear motor, infrared remote control, and a subtle notification light feature. 

Starting from March 27, Redmi K30 Pro will be available for purchase in three variants: 6GB+128GB, 8GB+128GB, and 8GB+256GB, priced at RMB 2,999, RMB 3,399 and RMB 3,699 respectively.

Redmi K30 Pro Zoom Edition that features a 3x optical zoom and dual OIS will be available in two variants: 8GB+128GB and 8GB+235GB at RMB 3,799 and RMB 3,999 respectively. 

Redmi K30 Pro and Redmi K30 Pro Zoom Edition Quick Specs:

 

Redmi K30 Pro Redmi K30 Pro Zoom Edition

Screen

6.67” Full-screen AMOLED display
20:9 2400×1080 FHD+
60Hz refresh rate, 180Hz touch sampling rate
5000000:1 contrast ratio
1200nit max brightness
DCI-P3 and HDR10+ support
360° Triple ambient light sensor
Corning® Gorilla® Glass 5
TÜV Rheinland Low Blue Light Certification

Body

Skyline Blue, Lunar White, Space Grey AG, Interstellar Purple AG
Corning® Gorilla® Glass 5, IP53

Dimension

163.3mm x 75.4mm x 8.9mm, 218g

Bands

SA+NSA dual mode 5G
Support n1/n3/n41/n78/n79
Support Wi-Fi 6 and MultiLink Technology

Performance

Qualcomm® Snapdragon™ 865 clocked at 2.84GHz
TÜV Rheinland low blue light certification

Storage

LPDDR5 + UFS 3.1
LPDDR4x + UFS 3.0 on 6GB+128GB variant

Heat dissipation

Vapor Chamber + Multiple-layer graphite + Graphene

Rear camera

64MP Sony IMX686
13MP ultra-wide sensor, 123°FOV
5MP macro sensor, AF3-10cm
2MP depth sensor, 1.75μm

64MP Sony IMX686 with OIS support
13MP ultra-wide sensor, 123°FOV
8MP telephoto sensor, 30x digital zoom
with OIS support
2MP depth sensor, 1.75μm

Front camera

20MP pop-up camera

Connectivity

Multi-functional NFC
IR blaster

Unlock

Ultra-thin in-screen optical fingerprint sensor

Charging

4700mAh battery 33W fast charge 63min to 100%
33W in-box charger

Audio

1216 Linear speaker
3.5mm Headphone jack
Hi-Res Audio certification

Motor

Z-axis linear haptic motor

System

MIUI 11 based on Android 10

Storage variants     6GB+128GB
    8GB+128GB
   8GB+256GB

8GB+128GB
8GB+235GB

 

Redmi Smart Display 8”: Kick-starting a new smart screen era

The newly released Redmi Smart Display 8’’ features a massive 8-inch high-resolution screen with a 178° ultra-wide viewing angle, ensuring comfortable use of the device in every way. Also equipped with a built-in camera and the third-generation XiaoAi AI assistant, Redmi Smart Display 8’’ can serve as a hub to IoT products, allowing users to easily control their smart home devices such as security camera and smart doorbell through the giant touchscreen, voice command, or even hand gestures. Redmi Smart Display 8’’ also comes with a built-in Bluetooth Mesh gateway to connect Bluetooth-equipped devices in one simple click.   

Priced at RMB 349, Redmi Smart Display 8’’ will be available for crowdfunding on Xiaomi official channels in Mainland China from March 27.

Redmi Smart TV Max 98”: Bringing home the big screen experience 

Introducing a truly immersive home cinema experience, Redmi released a brand-new TV variant with a gigantic 98-inch display that exceeds the size of a single bed. Comes with a 4K high-resolution display, and up to 85% NTSC color spectrum, Redmi Smart TV Max 98’’ delivers unparalleled visual performance in the most precise way. It also leverages the local dimming technology to achieve a 140000:1 high contrast ratio, and the MEMC technology to ensure smooth and clear motion picture playback. 

Enabled with XiaoAi AI assistant, users can easily search movies and even control IoT devices through Redmi Smart TV Max 98” using voice command. The device also sports Xiaomi’s own PatchWall system which provides personalized content by learning users’ habits through AI technology. 

Priced at RMB 19,999, Redmi Smart TV Max 98” will be available for purchase from all official Xiaomi channels in Mainland China from April 6.

For product images, please refer to Redmi K30 Pro, Redmi Smart Display 8’’, Redmi Smart TV Max 98’’.

Introducing Redmi Note 9S: Power to win

Beijing, CHINA, March 23, 2020 – Global technology leader Xiaomi today announced Redmi Note 9S – a new mid-range performance champion. Delivering on the five star experience Redmi Note users have come to expect, the new device features a powerful processor, striking, symmetrical design, outstanding quad camera setup, and long-lasting battery. 

Xiaomi also introduced two ecosystem products, Mi Handheld Vacuum Cleaner 1C – a powerful cordless home-cleaning assistant, and Mi Smart Compact Projector – a home entertainment device that offers a truly immersive viewing experience.

Performance reigns supreme with a powerful chipset and high-magnitude battery  

Equipped with the powerful Qualcomm® Snapdragon™ 720G chipset, which consists of an octa-core CPU with a 2.3GHz maximum clock speed, Adreno™ 618 GPU and 8nm process technology. Redmi Note 9S offers an unparalleled user experience through its advanced AI technology, and power-efficiency improvements. 

As the first smartphone in the Redmi Note lineup to feature a Z-axis linear vibration motor, it enables faster acceleration which results in better haptic feedback compared to traditional motors.

Its 5020mAh high-capacity battery keeps users fully powered throughout the day, even during heavy usage. When it’s time to recharge, the device offers 18W fast charging and comes with a 22.5W in-box charger.  

Premium quality legacy continues with sleek design and dazzling display

Touting an all-new, notch-free design, Redmi Note 9S sports a unique square-shaped camera layout and side-mounted fingerprint sensor that doubles as a power button for fast, convenient unlocking. Featuring a 6.67” FHD+ DotDisplay with Redmi Note’s first-ever in-display front camera, the device’s premium, symmetrical design boasts an impressive 91% screen-to-body ratio for a more immersive experience. The display also offers TÜV Rheinland low blue light certification to ensure long-lasting eye comfort. Meanwhile, the device is available in three captivating colors to appease any consumer, including Interstellar Grey, Aurora Blue and Glacier White.

Redmi Note 9S advances Redmi Note’s legacy of developing high-quality phones that are sure to satisfy with its splash-proof nano coating and Corning® Gorilla® Glass 5 on the front and back.

Photography and videography shine through with an innovative quad camera setup

Redmi Note 9S features an impressive quad camera setup on the back with a 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens lets users capture large group images with ease, while its 5MP macro lens and 2MP depth sensor round out the setup to capture beautiful images, every time. On the front, Redmi Note 9S sports a 16MP lens for its in-display selfie camera, minimizing front screen bezels without compromising camera quality. 

Prices and availability

Redmi Note 9S will be available first in Southeast Asian markets including Malaysia, Singapore, Vietnam and Thailand, while its availability and price information in other markets will be announced accordingly.

Malaysia:

Starting from March 27, Redmi Note 9S will be available in Malaysia, first via Lazada. The 4GB+64GB version will be retailed at RM 799, whereas the 6GB+128GB version at RM 899.

In conjunction with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price of RM 699 through a flash sales deal.

Singapore:

On March 27, Redmi Note 9S will be available in Singapore, first via Lazada. The 4GB+64GB version will be retailed at SGD 299 whereas the 6GB+128GB version at SGD 349.

Along with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price at SGD 249 during a flash sales deal.

Vietnam: 

The device will be available through Mobile World and Lazada starting from March 27, at 5,490,000 VND for 4GB+64GB, and 5,990,000 VND for 6GB+128GB.

On March 27, during Lazada Birthday campaign, Xiaomi will be having one day of flash sale, at 4,990,000 VND for 4GB+64GB. Meanwhile, Mobile World will start a pre-order offer at 5,490,000 VND, plus a 6 months screen repair warranty, and a 0% installment for 6GB + 64GB version from March 27 to April 2.

Thailand:

On its first sales on March 27 during Lazada Birthday campaign, Redmi Note 9S, 4GB + 64GB, will be priced at 5,999 Baht with a free Mi Smart Band 4 (1,299 Baht), a drop from 6,499 Baht.

The 6GB+128GB version will be priced at 7,999 Baht with its first sales during Mi Fan Festival on April 7, through online and offline channels including COM7, TG FONE, JAYMART, and Authorized Mi Stores.

Mi Handheld Vacuum Cleaner 1C

Mi Handheld Vacuum Cleaner 1C offers an effortless cleaning experience with a portable and cord-free design.

This new device retains the powerful DC brushless motor that can spin up to 100,000 rpm from its predecessor, but with an upgraded maximum suction power of 120AW.

An intricate 5-step filtration system includes an advanced multi-cyclone separation system and a H12-class HEPA filter, enables Mi Handheld Vacuum Cleaner 1C to capture 99.97% of dust particles as small as 0.3 microns in size while ensuring only clean air is released.

With a battery that lasts up to 60 mins under eco mode, Mi Handheld Vacuum Cleaner 1C also comes with four versatile brushes adapted for different cleaning scenarios, allowing users to clean tight crevices, delicate surfaces, and fabric-covered furniture.

Mi Smart Compact Projector

The all-new Mi Smart Compact Projector offers a truly impressive home theatre experience with its 1080P FHD video quality that retains true color, and two built-in speakers that support Dolby and DTS decoding.

Featuring a throw ratio of 1.2:1,  Mi Smart Compact Projector provides an adjustable projecting screen size from 60 to 120 inches, which will turn your living room into an immersive environment for movies, concerts, games and more.

Powered by Android TV 9.0, users can download their favorite apps and content through Google Play, as well as fully enjoy functionality such as Google Assistant and Chromecast.

More product images available from: Redmi Note 9S, Mi Handheld Vacuum Cleaner 1C, Mi Smart Compact Projector.

 

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. 

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

 

Xiaomi Reports Zero COVID-19 Infection at Wuhan Office and 80% Work Resumption Rate of Supply Chain

Increasing donations around the world

Roll-out strategy of 5G smartphones in 2020 remains unchanged

Beijing, March 19, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810) reported its measures to combat the COVID-19 outbreak at an online meeting in China.

Wang Xiang, President of Xiaomi, said the Group took immediate action to set up a prevention and control team after the first case of human-to-human transmission was confirmed. The Group also introduced a series of initiatives to combat the spread of coronavirus, provided assistance to the needy, maintained normal business operation and resumed production. In addition, the roll-out strategy of 5G smartphones this year remains unchanged.

Pep talks attached to the cargo of Xiaomi’s donated medical supplies to Italy.

None of the 2,000 staff members in Wuhan infected

Xiaomi has established a comprehensive mechanism for epidemic prevention and control, ensuring zero infection among its 2,000 employees in its Wuhan office as of today. The Group has provided all necessary materials, and financial and legal assistance to its supply chain companies. As of today, an 80% work resumption rate of supply chain has been achieved, ensuring the launch of Redmi K30 Pro to go smoothly on March 24 as scheduled.

President of Xiaomi, Wang Xiang said, “At the beginning of the outbreak, the whole industry turned still and quiet. Now, we all hope something positive can come out of this difficult time, which is why we decided to hold the product launch in February and show our determination to resume working. We believe the halt in production has affected results in the first quarter, as smartphones are essential devices, but the trend of a phone switch brought by 5G development is unstoppable. When the COVID-19 epidemic is contained, there will be a surge in demand for our products. We have not changed our 5G product launch strategy, and we expect at least 10 new 5G smartphone models to hit the market this year.”

Body temperature taken upon entering Xiaomi Campus in Beijing.

While maintaining the launch schedule of its products, Xiaomi has also provided necessary supplies to assist the work resumption of its supply chain, including masks, protective suits, thermometers and disinfectants to factories. It also sought the consent of local authorities on an earlier work resumption schedule. In addition, Xiaomi has provided cash incentive and financial assistance to help relieve the cash flow faced by its factories, as well as accelerate the recovery of production lines and capacities.

Donating supplies to counter the pandemic

Xiaomi has also taken proactive measures to make a massive donation of medical supplies to some affected areas around the world. In China, Xiaomi has donated a batch of supplies including Xiaomi Mi Pads, thermometers, smart washing machines to hospitals based in Hubei Province, and has made cash donations to various charity funds and organizations. Leveraging on its logistics edge, the first batch of materials successfully arrived in Wuhan on Chinese New Year’s Day (January 25).

During the past two weeks, Xiaomi has also provided donations to some European countries to curb a shortage in the countries’ health materials. The first batch of several tens of thousands of FFP3 face masks to the Italian government have been delivered and distributed to the severely affected Veneto Region. Donations of medical supplies to France and Spain also came in a followup.

On March 16, a batch of anti-epidemic materials, organized by Xiaomi and Wuhan University, arrived in South Korea, including 200,000 surgical masks, 100,000 N95 standard masks, 10,000 protective suits, and 10,000 protective masks.

Mi Homes and Authorized Mi Stores across Mainland China have reopened doors to business.

Prioritizing safety and wellbeing of employees

Xiaomi has also taken multiple steps to combat the spread of the epidemic in all Mi Stores. As of March 19, more than 1,800 Mi Home and Authorized Mi Stores in Mainland China had reopened.

To ensure sufficient protection for frontline staff, Xiaomi has delivered a total of 234,000 face masks, 1,277 bottles of disinfectant, 7,402 bottles of instant hand sanitizer, 1,366 boxes of disposable gloves, 2,121 packages of disinfectant cotton and 1,270 thermometers to our stores so far.

Xiaomi has also paid close attention to its foreign employees and staff based in overseas offices. The Group immediately implemented measures to guarantee their health and safety, including a travel control, a self-quarantine policy and the provision of protective materials.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Global debut of Redmi Note 9 Pro Max and Redmi Note 9 Pro in India

Bengaluru, INDIA, 12 March 2020 – Xiaomi, India’s number one smartphone and smart TV brand, today announced the ninth generation of their Redmi Note series smartphones first in India. With an aim to fuel technological development and adoption locally, Redmi Note 9 Pro series brings support for ISRO’s indigenously developed navigation system, NavIC.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, said “Redmi Note series has been the torch bearer of innovation for everyone. Redmi Note 8 series set new benchmarks continuing the Redmi Note legacy and evolved as one of the most sought after series. In 2019, Redmi Note 8 Pro became India’s No. 1 Quad Camera smartphone and Redmi Note 8 went on to become the No. 1 Android smartphone globally.* “

He added, “We are especially excited about Redmi Note 9 Pro Max as we push the boundaries of innovation across hardware and software in its segment. We are especially proud of our deep partnership with ISRO which allows us to bring India’s first navigation system, NavIC, to our Mi fans and consumers. Redmi Note 9 Pro series is built for true Mi Fans and we hope they would appreciate this perfect amalgamation of Aura design, Pro Cameras and Max Performance as we continue to bring the best specs with highest quality at honest pricing.“

Redmi Note 9 Pro Max – Pro Cameras. Max Performance.

Xiaomi India’s best selling series Redmi Note introduces a Pro Max variant for the first time, pushing boundaries of technological innovation in the segment.

Aura Balance Design

Aura Design, which was introduced with the Redmi Note 7 series sees a paradigm shift with the Redmi Note 9 Pro Max. It features the improved ‘Aura Balance’ design. The 16.9cm(6.67) FHD+ DotDisplay with a 20:9 Cinematic Screen brings an immersive experience and the in-display camera on the front eliminates the notch making it Redmi’s largest ever display on a smartphone.

The rear features a quad camera setup that sits snugly on the glass back and the square design enables consistent field-of-view across all the lenses enabling lesser shift in focus while switching lenses.

To further enhance user experience, Redmi Note 9 Pro Max also features the Z-axis linear vibration motor, becoming one of the only devices in the segment to feature it. Z-axis linear motor enables flagship-like haptic experience, with over 150 custom vibration patterns across the UI.

Performance

Powering the new Redmi Note 9 Pro Max is the performance focussed Qualcomm® Snapdragon™ 720G, an 8nm chipset featuring a custom Kryo architecture. It is powered by 8 Kryo™ 465 cores (2 x Gold – Cortex A76 clocked at 2.3 GHz + 6 x Silver – Cortex A55 clocked at 1.8 GHz), coupled with the Adreno 618 GPU clocked at 750MHz along with Snapdragon™ Elite Gaming. To further enhance gaming and performance, the device features 2×2 MIMO WiFi, enabling upto 2X throughput, better latency, coverage and call clarity.

Xiaomi’s deep partnership with ISRO and Qualcomm Technologies has resulted in a leap with navigational tech bringing NavIC integration with the support of Qualcomm® Snapdragon™ 720G. NavIC is ISRO’s indigenous navigation system, which allows lesser TTF (Time To Fix) and better accuracy across India and 1500km around the Indian subcontinent.

Redmi Note 9 Pro Max features a massive 5020mAh battery while maintaining a slim profile. Redmi Note 9 Pro Max comes with a 33W fast charger in the box.

Camera: Better Quality, More Creativity

Redmi Note 9 Pro Max features a quad camera setup consisting of 64MP Samsung ISOCELL Bright GW1 sensor, an 8MP ultra-wide sensor with a 119° field of view, industry leading 5MP macro sensor and a 2MP depth sensor. The front is adorned by a large 32MP sensor enabling high quality photography, videography and AI Face Unlock.

Redmi Note series has always sought to challenge the status quo with its camera performance and with the new Redmi Note 9 Pro Max, camera software has further improved by leaps and bounds. Users can now shoot selfies in dark environments thanks to the front camera night mode for the first time in a Redmi smartphone.

To enable creativity and content creators, Redmi Note 9 Pro Max features tools for videography like Super Stabilisation on the rear camera, on both the main and the wide angle sensors. Super Stabilisation enables users to shoot videos with a higher level of stability as compared to EIS. Users can shoot in movie mode which allows for a 21:9 frame in their videos. The 5MP macro sensor enables video recording at 1080p, which is rare in the segment. Kaleidoscope, slow motion video on both the rear and front camera enable users to create engaging content. LOG mode, histogram, focus peaking, exposure peaking on the pro mode allows content creators to go beyond casual video making.

Redmi Note 9 Pro – The Performance Beast.

Redmi Note 9 Pro carries forward the legacy of the Redmi Note series, bringing cutting-edge performance and refined camera experience to the segment. It is the most competitive smartphone in its price segment featuring the latest Qualcomm® Snapdragon™ 720G.

The 8nm Process Technology enables it to run 1 – 1.5° cooler for sustained peak performance than many other 12nm chipsets. Like the Redmi Note 9 Pro Max, it also brings support for NavIC.

Redmi Note 9 Pro’s 48MP Samsung ISOCELL Bright GM2 sensor builds upon its predecessor to bring true 48MP photography by bringing features like Smart ISO, enabling better results in the toughest of lighting conditions. The 48MP sensor is coupled with an 8MP ultra-wide angle lens, a 2MP depth sensor and a 5MP macro sensor that lets you go as close as 2cm to the subject and support for 1080p macro video. For selfie lovers, there’s a 16MP sensor in the front.

It features the Aura Balance Design which brings Immersive Experience, Impeccable Craftsmanship and Functional Design to Redmi Note 9 Pro. With the side-mounted fingerprint scanner that sits flush on the matt-finish midframe, Redmi Note 9 Pro facilitates a natural approach to unlocking.

Quality

With the highest focus on quality, Redmi Note 9 Pro series feature triple Corning® Gorilla® Glass 5, on the front, rear and on the rear camera lenses. It is Protected by P2i, splash proof nano-coating technology which protects them from accidental spills, while the reinforced corners provide better resilience to accidental falls.

Event images here.

Redmi Note 9 Pro Max and Redmi Note 9 Pro: Quick Specs

Redmi Note 9 Pro Max Redmi Note 9 Pro
16.9cm (6.67) FHD+ DotDisplay

20:9 Cinematic Screen

Octa-core Qualcomm® Snapdragon™ 720G clocked at 2.3GHz

Adreno 618 with Snapdragon™ Elite Gaming

8nm Process Technology

2×2 MIMO WiFi
Z-Axis Linear Vibration Motor

6GB/64GB, 6GB/128GB, 8GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

4GB/64GB, 6GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

NavIC support

Better accuracy

Lesser TTF (Time To Fix)

64MP Quad camera array

PDAF and Super Stabilization

64MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

48MP Quad camera array

PDAF and Super Stabilization

48MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

32MP in-display selfie camera 16MP in-display selfie camera
5020mAh battery

Type-C

33W charger in-box

5020mAh battery

Type-C

18W charger in-box

MIUI 11 based on Android 10
Triple Corning® Gorilla® Glass 5 – front, back and rear camera
Side-mounted fingerprint scannerP2i hydrophobic nano-coating

Reinforced corners

Dual pyrolytic sheet

380V surge protection on the in-box charger

IR blaster

Interstellar Black, Aurora Blue, Glacier White
165.7mm x 76.68mm x 8.8mm209g

 

Availability

Redmi Note 9 Pro Max will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White in 6GB + 64GB, 6GB + 128GB and 8GB + 128GB storage variants for INR 14,999, INR 16,999 and INR 18,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 25th March.

Redmi Note 9 Pro will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White 4GB + 64GB and 6GB + 128GB storage variants for INR 12,999 and INR 15,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 17th March.

Both the devices will be available across all offline partner stores soon.

 

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone brand since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

*Redmi Note 8 Pro is India’s #1 Quad Camera smartphone as per IDC Worldwide Quarterly Mobile Phone Tracker, 4Q 2019
*Redmi Note 8 is #1 Android smartphone globally as per Canalys Estimates (sell-in), February 2020