Xiaomi POP Run 2021 Returns as a Global and Virtual Race in Support of Local Community

Beijing, CHINA, August 30th – Encouraging Xiaomi Fans all over the world to stay physically active and enjoy a healthy lifestyle, Xiaomi hosted its first virtual POP Run 2021, which took place from August 4th to August 24th. This year, Xiaomi Pop Run was held virtually in over 125 countries, including Russia, Indonesia, Malaysia, Mexico, with a total registration of 27,631 participants, and more than 457 million steps accumulated.

Facing a significant disruption due to the pandemic, Xiaomi POP Run 2021 returned with a global, virtual format and was open to all Xiaomi Fans. Upon registering for the event, users can link their Xiaomi wearables enabling the tracking of their step count. Their steps are automatically reflected on a leaderboard.

The goal of Xiaomi POP Run this year is to “Keep Life Rolling, Keep Life Running”, regardless of where participants are physically located. The global pandemic has disrupted many aspects of people’s lives, negatively impacting our physical health and mental well-being. That’s why Xiaomi took the event to a virtual format this year, enabling Xiaomi to support its fans no matter wherever they are.

Xiaomi POP Run since inception has been positioned around a purpose of supporting local communities, while making the exercising fun. Prior to this year, Xiaomi POP Run 2018 supported the protection of the environment by promoting the concept of “waste sorting.” This event encouraged every runner to practice an environment-friendly lifestyle, while enjoying a race that contributes to a greater purpose.

This year, Xiaomi POP Run offered critical support and services during the pandemic by collaborating with local communities. In Philippines, Xiaomi POP Run contributed to fighting Climate Change, where the number of participants gets converted into the trees planted. while In Russia, as a part of Xiaomi POP Run, the total steps logged by the participants will be converted into a sum that will be donated by Xiaomi to a local charity foundation, offering support to local children with rare diseases.

Thriving in the midst of challenges is a virtue that people have, and Xiaomi strives to create value for the people who share this same spirit. By delivering pioneering technology, extensive products and services, and optimizing experiences, Xiaomi is emboldening its users to thrive wherever and whenever. No matter how difficult the circumstances are, we strive to flourish through continuous exploration, innovation, and evolution. Keep Life Rolling, Keep Life Running with Xiaomi!

Xiaomi reports solid revenue and profit growth in 2021 Q2, beating estimates

Business performance across all segments reaches historic highs, creating long-term value;

 Becomes world’s No. 2 smartphone brand as Xiaomi relentlessly pursue technology innovation and talent development

Beijing, Hong Kong, August 25, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced its unaudited consolidated results for the three and six months ended June 30, 2021.

In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB 6.3 billion, an increase of 87.4% year-over-year. Total revenue and adjusted net profit both reached record highs in the quarter demonstrating the excellence of the business model and the robustness of its operations.

Q2 2021 financial highlights:

  • Total revenue at RMB 87,789.0 million, up 64.0% YoY;
  • Gross profit at approximately RMB 15,148.1 million, up 96.7% YoY;
  • Non-IFRS adjusted net profit was RMB 6,321.5 million, up 87.4% YoY.

1H 2021 financial highlights:

  • Total revenue at RMB 164,671.2 million, up 59.5% YoY;
  • Gross profit at approximately RMB 29,309.4 million, up 92.1% YoY;
  • Non-IFRS adjusted net profit was RMB 12,390.8 million, up 118.4% YoY.

Xiaomi Corporation said, “During the second quarter of 2021, our core ’Smartphone × AIoT’ strategy continued to underpin our outstanding performance. Looking forward, we will continue to execute our dual-brand strategy, boost investments in advance technology, recruit and foster talents and upgrade channel capabilities, enhance our premium smartphone offerings and improve user experience. We will also remain committed to our core ‘Smartphone × AIoT’ strategy, working fervently to advance innovations in sophisticated and cutting-edge technologies across product categories. We will also continue enhancing connectivity between our smartphones and IoT products to deliver a seamless user experience across our range of products, bringing a better life to everyone in the world.”

Quarterly Performance Review

Global smartphone shipments ranking rose to No. 2, firmly establishing the Xiaomi brand in the premium smartphone market with its innovative and high-quality products

As Xiaomi remains committed to advance technology, recruit and foster talent and upgrade channel capabilities, its smartphone business continued to exhibit significant growth in the second quarter of 2021, highlighted by record-breaking smartphone revenue and shipments. Smartphone revenue amounted to RMB 59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year. According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.

Meanwhile, the Group’s smartphone shipments in mainland China market also grew rapidly. According to Canalys, in the second quarter of 2021, our smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.

The Group continue to execute our dual-brand strategy. Under the Xiaomi brand, we remain focused on enriching our premium smartphone portfolio. Following the widespread popularity of Xiaomi 11 Pro, Xiaomi 11 Ultra and Xiaomi MIX FOLD in the first quarter of 2021, on August 10, we unveiled our first camera-under-panel full display smartphone Xiaomi MIX 4.

According to third party data, in the second quarter of 2021, the market share of our smartphones in mainland China with prices between RMB 3,000 and RMB 4,000, RMB 4,000 and RMB 5,000, and above RMB 5,000, witnessed a year-over-year increase. In the first half of 2021, the global shipments of our smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 12 million units, surpassing the total of around 10 million units shipped in 2020.

Redmi brand continues to provide competitive products. As of April 30, 2021, accumulated global shipments of the Redmi Note Series surpassed 200 million units, reflecting increasing mass-market resonance of the Redmi brand and the high quality of Redmi smartphones. On May 26, 2021, we unveiled the Redmi Note 10 series in mainland China, where it enjoyed an enthusiastic reception.

Outstanding performance driven by core “Smartphone × AIoT” strategy enhancing connectivity across smart devices

In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB 20.7 billion.

In the second quarter of 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), our TV shipments ranked No. 1 in mainland China for the 10thconsecutive quarter, and remained among the top 5 globally.

The Group’s IoT and lifestyle product segment also maintained its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smart watches maintained their widespread popularity in the overseas market.

As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the Group’s AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%. The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%. In June 2021, the MAU of our AI Assistant (“小愛同學”) exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.

Revenue from internet services reached record high, user base in key overseas markets continued to expand

Xiaomi’s internet services segment maintained its growth momentum. In the second quarter of 2021, revenue from internet services amounted to RMB 7.0 billion, reaching a record high and representing an increase of 19.1% year-over-year.

The Group’s global internet user base continued to expand rapidly and reached an all-time high in the second quarter of 2021. In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021. In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year. Advertising revenue reached another quarterly record high of RMB 4.5 billion, representing an increase of 46.2% year-over-year.

In the second quarter of 2021, overseas internet services revenue amounted to RMB 1.1 billion, representing an increase of 96.8% year-over-year. In this quarter, overseas internet services revenue accounted for 15.6% of the total revenue from internet services revenue. Overseas internet services revenue and its contribution to the total internet services revenue both reached new highs. The rapid growth was mainly attributable to its continuous efforts to expand user base in key overseas markets, underlined by MIUI MAU growth in Western Europe and Latin America by over 60% and 125% year-over-year, respectively.

Products and services well-recognized in multiple markets, smartphone market share ranked No. 1 in Europe for the first time

In the second quarter of 2021, Xiaomi maintained strong growth momentum in overseas markets, delivering record-breaking performance in major markets around the world. In the second quarter, revenue from overseas markets increased by 81.6% year-over-year to RMB 43.6 billion, reaching a record high and accounting for 49.7% of total revenue. According to Canalys, Xiaomi’s market share in the second quarter ranked among the top 5 in 65 markets globally and No. 1 in 22 markets, 10 of those it achieved No. 1 for the first time.

Xiaomi continued to improve its competitive advantages in key markets. According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021. In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No. 1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%. Xiaomi ranked No. 1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively. Also, the Group remained among the top 3 in Germany with a market share of 15.2%.

Our high-quality products also gained widespread popularity in emerging markets with smartphone shipments in those regions witnessing rapid growth. According to Canalys, in the second quarter of 2021, Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively. Furthermore, the Group delivered outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.

The Group also continued to leverage its online channels overseas. In the first half of 2021, it sold more than 10 million smartphones via online channels in overseas markets, excluding India, representing an increase of over 60% year-over-year.

Robust growth underpinned by relentless focus on technological innovation and talent development

Xiaomi remain steadfast in its pursuit of technology advancement which strengthens the backbone of its business. In the second quarter of 2021, Xiaomi recorded RMB 3.1 billion in research and development expenses representing a year-over-year increase of 56.5%.

In July 2021, the Group officially broke ground on Changping Smart Factory located at Changping district of Beijing. The facility will build upon its R&D and production capabilities with its Yizhuang Smart Factory. The Group aims to have the Changping Smart Factory support annual production capacity of up to 10 million premium smartphones. The Group believes that the smart factories will leverage its cutting-edge technologies and demonstrate transformative efficiency gains, further hastening the efficiency revolution in China’s manufacturing industry.

Since Xiaomi’s inception, it has always attached great importance to talent development, retention and motivation. In July 2021, the Group announced two separate award grants. Entering into Xiaomi’s next decade, Xiaomi intends to appoint and foster young executive managerial talent, rewarding them with entrepreneurial incentives to motivate them to forge ahead at Xiaomi with an entrepreneurial spirit.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi announces Redmi 10: Reinventing the entry-level smartphone experience at all fronts

Redmi 10 continues to raise segment standards, making advanced features and higher performance accessible.

 

Beijing, CHINA, August 18, 2021 – Xiaomi today launched Redmi 10. Following up with a full suite of major upgrades compared with its predecessor, Redmi 10 touts the series’ first 50MP hi-res camera, 90Hz 6.5” FHD+ AdaptiveSync display, a powerful chipset and a sleek design, making exceptional performance available to more and more people.

 

 

Redmi 10 comes packed with flagship-grade features for a smartphone of this caliber to deliver performance that exceeds expectations. The value of Redmi 10 offers speaks for itself. Its outstanding 50MP camera for high-res shots is a first of its kind in its category, making cutting-edge photography accessible to all. But it also boasts a 90Hz refresh rate and high-performance hardware, making Redmi 10 a top-of-the-line contender in its bracket.

 

 

Reinvent the entry-level smartphone experience with a killer camera and display

 

Redmi 10’s 50MP ultra-high resolution main camera captures amazing content with stellar details. Accompanied by a 8MP ultra-wide camera, 2MP macro camera, and a 2MP depth sensor, Redmi 10 gives you the freedom to capture moments in all situations. The device also packs a suite of stylish filters to add flair for your shots, as well as panorama selfies  ideal for large group shots that get you and all your friends in the picture.

 

Looking at its display, Redmi 10 comes with a large 6.5” screen with FHD+ resolution, while a 90Hz refresh rate for seamless scrolling and swiping is a treat for your eyes. Paired with AdaptiveSync technology, Redmi 10 automatically adjusts refresh rate to your content, keeping your battery alive longer as it’ll boost refresh rates for only those moments when you actually need it. In addition, Redmi 10 features Reading Mode 3.0 to relax your eyes as you flip through your favorite content.

 

 

Next-level experience showcased in a sleek and stylish design

 

Powered by a 2.0GHz octa-core MediaTek Helio G88 processor, Redmi 10 is designed from the ground up to perform. Utilizing a lightning-fast GPU, Redmi 10 takes your mobile performance to a whole new height with powerful hardware and next-level features. With a massive 5,000mAh battery, 18W fast charging, and an in-box 22.5W charger, Redmi 10 helps you sail through your tasks without worry. 

 

Redmi 10 has a sleek and stylish design that’s smooth to the touch and a joy to behold. It’s available in 3 beautiful colors; matte Carbon Gray and Pebble White with a classic, smooth fingerprint-proof finish, and a beautifully textured glossy Sea Blue. In addition, Redmi 10 comes with MIUI 12.5 out of the box, and offers an immersive audio experience with its dual speakers.

 

Redmi 10 comes in three variants – 4GB+64GB, 4GB+128GB and 6GB+128GB. All will be available for purchase via Xiaomi’s official sales channels from August 20th. Prices start at USD179, USD199 and USD219  respectively.

 

  Redmi 10
Processor MediaTek Helio G88
Display 6.5″ FHD+ DotDisplay

 2400 x 1080 resolution

 90Hz refresh rate with AdaptiveSync display (45/60/90Hz) 

 Reading mode 3.0, Sunlight display

Rear Camera 50MP main camera 丨 8MP ultra-wide angle camera 丨 2MP macro camera丨 2MP depth sensor
Front Camera 8MP
Battery & Charging 5,000mAh battery丨 18W fast charging 丨 9W reverse wired charging | 22.5W in-box charger
Audio Dual speaker

3.5mm headphone jack

Unlock Side fingerprint sensor; AI Face Unlock
System MIUI 12.5 based on Android 11
Color* Carbon Gray, Pebble White, Sea Blue
Dimension & Weight 161.95 x 75.53 x 8.92mm

181g

Variant* 4GB + 64GB; 4GB+128GB; 6GB+128GB 

*Availability may vary between markets.

Product images available here.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi advances to 338th on Fortune Global 500, becoming the fastest rising company at the Internet and Retail Category in 2021

Premium devices, internationalization and new retail operations drive growth; Xiaomi included in list for third year in a row

Beijing, CHINA, August 2, 2021 – Today, Xiaomi has been included on the Fortune Global 500 list for the third consecutive year, rising to 338th in 2021, representing a significant advance of 84 places compared its ranking of 422nd in 2020. Its 2021 ranking makes it the fastest growing company at the Internet and Retail Category on the Fortune Global 500 list of the year.

“Compared to our past achievements, I’m more focused on our potential growth. Xiaomi is still a very young yet ambitious company, full of motivation. I’d like to sincerely thank our Xiaomi Fans around the world as your unwavering support have helped made Xiaomi so lively and energetic. I think that this is not the limit for Xiaomi, and I am confident that people will see an even stronger, more powerful Xiaomi in the future, and we will achieve a much more outstanding record in the Fortune Global 500 list next year,” said Lei Jun, Founder, Chairman and CEO of Xiaomi.

According to Xiaomi’s earnings report, Xiaomi’s total revenue amounted to RMB 245.9 billion in 2020, making Xiaomi the 338th place on Fortune Global 500 List of 2021. In 2021, Xiaomi remains a strong momentum of rapid growth, showing explosive increase in terms of revenue and net profit, which has far exceeded the market expectations. In the first quarter of 2021, Xiaomi’s total revenue for the period amounted to RMB 76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB 6.1 billion, an increase of 163.8% year-over-year.

This growth is attributable to Xiaomi’s ever-expanding foothold in the high-end smartphone market, its rapid growth in international markets, and the development of the company’s new retail business.

Xiaomi’s focus on core technologies has been the driving force in creating an enhanced user experience and it has strengthened its position in high-end market segments through its Mi 10 and Mi 11 series. In Q1 of 2021, the global shipments of Xiaomi smartphones priced at RMB 3,000 or above in mainland China and priced at 300 Euros and above in international markets, exceed 4 million.

Xiaomi’s global expansion also propelled its overall growth. On July 16, Xiaomi announced that according to Canalys, the company took second place globally with a 17 percent share of smartphone shipments, surpassing Apple. In international markets, Xiaomi exceeded 300 percent year-on-year growth in the Latin America market, over 150 percent growth in Africa, and greater than 50 percent growth in Western Europe. Xiaomi smartphones have entered over 100 markets worldwide, ranking number one in smartphone market share across at least 12 markets and ranking second in Europe in terms of market share. It has ranked number one in India for 15 consecutive quarters.

Regarding new retail, Xiaomi’s physical stores have experienced fast expansion since 2020. The total number of Xiaomi Stores in mainland China surpassed 5,500 at the end of April, 2021, while there are more than 1,000 Xiaomi Stores in international markets. The physical retail network of Xiaomi is expanding rapidly across the globe.

Xiaomi has continued to invest in R&D and talent, creating a series of new reward structures for its R&D team and initiating the second phase of the Xiaomi Smart Factory project. “Over the next decade, Xiaomi will be a new driving force in the manufacturing industry.” said Lei Jun at the company’s 10th anniversary. Smart manufacturing is emerging to be one of the core competitive advantages of Xiaomi.

While leading the smartphone, AIoT, and smart manufacturing industry, Xiaomi has also proactively entered the smart electric vehicle market. In March 2021, Xiaomi officially announced that the company will set up a wholly-owned subsidiary led by CEO Lei Jun to operate the smart electric vehicle business, with total investments over the next 10 years estimated to be US$ 10 billion. The initial phase of investment will be RMB 10 billion. Smart electric vehicles will be a significant driver of new growth for Xiaomi.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones, smart hardware and Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Making friends within the Xiaomi community through Xiaomi Fan co-creation activities

“Make friends with users and be the coolest company in the users’ hearts” has been from the beginning of Xiaomi’s principle for fostering its community. In our latest effort, Xiaomi Global Community has a new large-scale Xiaomi Fan engagement campaign in store, giving Xiaomi Fans another opportunity to build long-lasting friendships with other fans, while strengthening its community’s culture.

-Mi and you, better together!

Xiaomi Fans have been an integral part of guiding Xiaomi to deliver products desired by them. To celebrate this, Xiaomi Fans decided on the slogan “Better Together” in 2019 to celebrate this bond. By 2020, “Better Together” made way for a series of interactive initiatives in the form of festivities celebrating how Xiaomi stands together with its fans. The activity was broken divided into two parts that the community could participate in, which included “Create Together” and “Contribute Together.” Through these activities, Xiaomi Community members could participate their own voice by answering 6 questionnaires that touched on topics including their user portrait, user habits, how the community is operated. The activity was continued by holding 6 core user online meetings that gave Xiaomi an in-depth look at its users’ needs.

But this wasn’t all. The Xiaomi Community had also launched 5 “Design Together” initiatives to give community members a unique opportunity to exercise their creativity and showcase their artistic talent with the world. Xiaomi Community members could submit designs for new Xiaomi T-shirts, wallpapers, baseball caps, watch faces and even for Xiaomi’s yearly thematic song “A Melody for Mi.” The call for creatives from the Xiaomi Community was heard around the world, as it exceeded 1,500 entries and 850,000 Page Views.

3 baseball caps designed by Xiaomi Fans

A better together T-shirt design by Xiaomi Fan

Mobile wallpaper designed by Xiaomi Fans

Of these creatives, A Melody for Mi, a participatory project hosted by the Xiaomi Global Community was a hit. 1,000 Mi Fans from 15 countries around the world heard the call to submit their original music and lyrics. Ultimately 30 tracks from Xiaomi Fans were selected to compose a full track for A Melody for Mi. This track was made available as an official ringtone and uploaded to the Xiaomi Theme Store, making it available to download worldwide. In fact, A Melody for Mi is even played when waiting in our customer service hotline queue.

A Melody for Mi expresses a Xiaomi Fans’ unceasing pursuit for a better life. This “better life,” is centered around love, passion, innovation, vitality, and a smarter lifestyle, have been reflective of the values that Xiaomi has sought to convey to its fans for the better part of a decade.

Today however, the power is in the Xiaomi Fans’ hands in delivering the same message to the world and to its community. And the message of resolute confidence and belief in building a better world is resonating around the world. Princess Vargas, a Xiaomi Fan who participated in A Melody for Mi, suffered from anxiety, but found solace in this song. “I would like to represent all the other people out there who have less confidence in themselves, I want to inspire you all to step up to listen to the small voice inside you and take a chance!”, Vargas explained.

-Show your hometown pride with a city mug!

 

With City Cup, Xiaomi Fans were able to participate in designing a City Cup that celebrates the love for their own hometown. And this design would be featured in other real-world objects and sent out as gifts to Xiaomi Fans. With the excitement around this year’s initiatives, Xiaomi Fans from 8 different regions participated, collectively totaling more than 150 submissions.

Although birthed in 2019, “Better Together” still stands strong and in the three years of activities to date. By listening to the feedback and opinion of Xiaomi Fans, we’ve closed the distance between Xiaomi as a brand, and its fans, the Xiaomi Global Community. In fact, we’d say that Xiaomi and its fans have become close friends.

Grammy-nominee Mahalia’s Latest Music Video Shot Entirely on Mi 11 Series

Grammy-nominated British singer Mahalia filmed her newest single, “Whenever you’re ready” entirely on Xiaomi’s creator-focused Mi 11 Series, a real testament to the fact that creativity is available to anyone. Captured on a budget, the production team aptly chose the film-grade yet affordable Mi 11i smartphone, which is known for flagship-rivaling features – namely sporting a powerful Snapdragon 888 chipset and a 108MP triple-camera setup.

The production of Mahalia’s music video from front-to-end was documented in a behind the scenes film that offers an intimate glimpse at Mahalia’s creative process, and a look into just how a smartphone as accessible as Mi 11i was able to pull off visualizing a Grammy Award nominee’s comeback single.

“Shooting an entire music video on a phone sounded like a crazy idea at first, but the moment I got to set I was blown away by the Xiaomi quality and I’m so happy with the outcome!” said Mahalia.

The behind-the-scenes film also kicks off Xiaomi’s new video series called “Focus” that will give stage to young up-and-coming artists and video creators from all over the world and will focus on their vision and journey within the context of shooting world-class videos on smartphones.

Mahalia’s music video is directed by Alex Motlhabane of the British director duo The Rest, who has previously worked with global stars like A$AP Rocky, Slowthai, Skepta and others. Pieter Snyman, who has also served as DOP on numerous international projects, took charge of camera work.

 

Xiaomi Empowers Smart Living with New AIoT Product Offerings

Releasing five new pieces of tech spanning home entertainment, cooking, and daily commutes

Beijing, CHINA, July 26, 2021 – Xiaomi today unveiled a range of AIoT products that enhance smart experiences for every facet of users’ lives. The brand-new lineups of products include Mi Router AX9000, Mi 2K Gaming Monitor 27’’, Mi Electric Scooter 3, Redmi Buds 3 Pro, and Mi Smart Air Fryer 3.5L.

These products are innovative in their own right and offer smarter ways to encourage users to be active outdoors, or enhance their lifestyle indoors, whether they are on their way to work, at the desk or fixing up a quick meal in the kitchen. Through these innovative technologies, Xiaomi delivers a more convenient, efficient, and healthier lifestyle to every individual, making smart living for everyone possible.

 

Power Your Smart Life with Strong Connectivity  

Mi Router AX9000: Designed for the hyper-connected future home, and as a hub for users’ digital entertainment, the newly released Mi Router AX9000 is Xiaomi’s first Tri-Band WI-FI 6 router1 equipped with a Qualcomm® Hexa-core processor. With one 4GHZ and two 5GHZ bands, this flagship product is capable of providing un-interrupted gaming experiences even when it is powering multiple connected smart devices simultaneously.

Reaching speeds of up to 8,354Mbps2, Mi Router AX9000 checks off all the boxes a modern-day gamer or smart homeowner needs in a high-end router, enabling high-bandwidth gaming or downloads, while enabling them to simultaneously livestream in 4K without stuttering. Built into the Mi Router AX9000 is a dedicated AIoT antenna that allowsusers to simply connect and manage their network of smart devices in just a few taps.

 Mi 2K Gaming Monitor 27″: We didn’t stop there and doubled down in a big way that gamers will love. Xiaomi’s all-new Mi 2K Gaming Monitor 27’’, presents every detail sharply on a 2560 x 1440 QHD screen and with a silky smooth 165Hz high refresh rate that’ll be sure to immerse gamers or even offer an edge in-game. Mi 2K Gaming Monitor 27’’ also supports VESA Display™ 400 and 95% of the DCI-P3 color range, making for a bright and vibrant display that can project stunning gaming graphics and even professional visual content.

 

Embrace a Smarter, Healthier Style of Cooking

Mi Smart Air Fryer 3.5L: A smart lifestyle starts within the kitchen, Mi Smart Air Fryer 3.5L caters to those of us that live busy lives but won’t compromise on our commitment to a healthier lifestyle, by making cooking at home simple and healthy – all without adding oil.

Compatible with the Mi Home app, the fryer can easily be controlled remotely and can be set to anywhere between 40°C and 200°C for a perfectly cooked meal. The app also offers more than 100 different Mi Smart Air Fryer 3.5L recipe ideas for quick meal inspirations every day3.

With Mi Smart Air Fryer 3.5L, users can even schedule a cooked meal up to 24 hours in advance. This opens the doors to endless cooking possibilities, be it yogurt fermentation, pet food dehydration. If your hands are tied, voice commands powered by Google Assistant can start, pause, or check the remaining cooking time4. The clear OLED display also lets you glance at the time and temperature.

 

Elevate Your On-the-Go Style

Mi Electric Scooter 3: Xiaomi’s solutions enhance both the lives we live indoors, but also beyond the walls of our homes as well. In fact, Xiaomi has led first and last-mile mobility with more than 4,000,000 Xiaomi Mi Electric Scooters shipped globally5.

The newly released Mi Electric Scooter 3 is another stylish urban companion for commuters to get around town with further improved user experience and safety features. It comes with two colors to choose from including Onyx Blackand Gravity Grey. It also features a highly practical lightweight body as well as an upgraded 3-step folding design, making it comfortable to carry or simply fold it up and store it away in the back of a car or on a bus or train.

Clocking in at up to 25km/h on a 600W maximum power motor, Mi Electric Scooter 3 easily glides over slopes or bumps throughout your short trips around the city. But it also comes with new safety features. This includes an E-ABS regenerative anti-lock braking system and a new rear dual-pad disc brake.

Redmi Buds 3 Pro: Along with the scooter, Redmi Buds 3 Pro is also a perfect companion to keep you entertained or plugged in on the road. The product features an immersive sound experience with hybrid ANC and transparency

modes6. It also supports Bluetooth 5.2 for stable dual-device connectivity, meaning users can effortlessly switch from watching a video on their laptop to picking up a call on their smartphone, all without having to re-pair the devices.

When users are on-the-go, Redmi Buds 3 Pro offers up to 6 hours of use from the earbuds alone, or gets up to 28 hours of total playback time when charged inside of the case. In only a 10 minutes charge within the case, users have enough power for up to 3 hours of music playback7. Redmi Buds 3 Pro also supports wireless charging, letting users live that cable-free life.

 

Pricing

Mi Router AX9000 recommended retail price starts from 299€

Mi 2K Gaming Monitor 27” recommended retail price starts from 499€

Redmi Buds 3 Pro recommended retail price starts from 69.9€

Mi Electric Scooter 3 recommended retail price starts from 449€

Mi Smart Air Fryer 3.5L recommended retail price starts from 99€

Product available channels and timeline, please refer to you mi.com page in your region.

 

Detailed product specs and product images, please download from here: Press Toolkit

 

1To enable Wi-Fi 6 (802.11ax) and features including OFDMA, MU-MIMO, and 4K QAM/1024QAM require end devices also support the corresponding features. Actual wireless rate may vary between actual network conditions.

2Maximum wireless transmission rates are the physical rates derived from IEEE Standard 802.11 specifications.

3More recipes to be available via OTA.

4Google Assistant and Amazon Alexa availability may vary between markets. Update firmware to the latest version for voice control features. Google Assistant is trademark of Google LLC.

5As of Jun 2021, Xiaomi internal data.

6Certain ANC and transparency mode settings available only on selected Xiaomi/Redmi smartphones.

7Data acquired from internal labs, actual battery life may vary based on actual usage.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Sole Survivor: Xiaomi kicks off Global Xiaomi Fans Competition on PUBG MOBILE

2021, Beijing, CHINA – Xiaomi, a global technology leader, announced its partnership with PUBG MOBILE to debut the “Sole Survivor,” a multi-regional battle royal played on PUBG MOBILE that pitted the best Xiaomi Fan teams against one another for a chance of claiming the title of Winner Winner Chicken Dinner.

As a global event, teams from 12 markets competed for a coveted spot as the sole representative and top team of their respective countries. Markets represented in the contest including Spain, France, Germany, Russia, Poland, Colombia, Gulf Cooperation Council (GCC), Pakistan, Morocco, Netherlands, Belgium, and Egypt. Ultimately 11 teams showed up to the finals and went head-to-head across three PUBG MOBILE maps in a one-day competition.

The Sole Survivor finals were live-streamed on YouTube on July 17th 14:00 (GMT+1), with pro e-sports commentators ImPERium and Maxman at the helm of commenting on the action move-by-move. Over 170,000 fans around the world tuned in to watch the action through Xiaomi’s official Xiaomi Community forum, along with its YouTube channel and Facebook page.

Only one team claimed the title of Champion. But accolades and prizes would also go to the second and third place finishers.
Prizes for the top three finishers were as follows:
  • The Champion team would win a Redmi Note 10 5G
  • The Second-Place team would win Mi Air2s Headphones
  • The Third-Place team would win Mi In-Ear Headphones

Additional prizes were raffled off as a lucky draw on the day of the live-stream. Audiences tuning into the live broadcast had an opportunity to win 3 Mi Air 2s phones, 1 Redmi note 10 5G, and 3 Redmi Note 10s by answering a few questions about Redmi.

After hundreds of qualifying teams, with a dozen countries represented, in the end there was just one team, team Rage from Pakistan, named Winner Winner Chicken Dinner and the title of Sole Survivor Champion. As a Xiaomi community event, participants and the winner came out on top. Previously unknown, these Xiaomi Fans-turned-competitors were for the first time able to jump at an opportunity to show off their PUBG MOBILE skills on an international stage. And just maybe this was their first shot at becoming a PUBG MOBILE e-sports pro.

The success of Sole Survivor was a mutual win for both Xiaomi and PUBG MOBILE. Fans of PUBG MOBILE would marvel at the capacity and support Xiaomi has offered to pull off a multi-regional event of this caliber. Rivaling some e-sports competitions, Sole Survivor has strengthened the affinity between PUBG MOBILE users and the Xiaomi brand, while Xiaomi Fans had the chance of a lifetime to be globally recognized as champions.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

XIAOMI CORPORATION ANNOUNCES DONATION OF 1 MILLION EUROS FOR VICTIMS OF FLOOD DISASTER IN GERMANY, THE NETHERLANDS AND BELGIUM

Düsseldorf, 19 July 2021 – The German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross will receive a donation totalling one million euros from the Xiaomi Foundation to support those affected by the floods in Germany, the Netherlands and Belgium. The Xiaomi Corporation made the announcement today. In Germany alone, according to the German Red Cross, more than 2,500 volunteers are working around the clock to help people on the ground and provide them with basic necessities.

“We are shocked by the scale of this natural disaster. We are very close to the affected regions in Germany, the Netherlands and Belgium and will do our part to help the people there, as we have been operating in these countries for a long time and feel really connected to the local people. Therefore, we have decided to donate a total of one million euros to the German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross through the Xiaomi Foundation,” says William Lu, Partner, Senior Vice President and President of the International Department, Xiaomi.

 

Those who would like to support the victims in the flood region can also do so via the German Red Cross:

Donation account German Red Cross:

IBAN: DE63370205000005023307

BIC: BFSWDE33XXX

Subject: Hochwasser

 

Already during the outbreak of the Covid 19 epidemic in 2020, Xiaomi Group and Xiaomi Foundation took the first step to purchase and donate a large number of medical supplies to support Hubei Province in China and more than 30 countries and regions around the world.

In the process, medical supplies to fight the epidemic were delivered to the UK, France, Germany, Italy, Spain, Belgium, Luxembourg and other countries.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

“The World’s No. 2” CEO Letter to All Employees

Dear Xiaomi colleagues,

I have some wonderful news to share with you: Canalys just published its Q2 global smartphone market share report. According to the report, Xiaomi achieved a 17% market share, surpassing Apple and became the No. 2 globally. For the first time ever, Xiaomi became No. 2 in the world. It is a fantastic achievement, and also an important milestone in Xiaomi’s history. On August 16, we will celebrate the 10th anniversary of the launch of the Xiaomi smartphones, and I am ecstatic to receive such thrilling news at this very moment!

In 2014 Q3, we took the third place globally for the first time in our history. Unfortunately, we ran into many difficulties subsequently and dropped out of the Top 5. Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there. We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another giant leap. We appreciate the unwavering support from our Mi Fans around the world; we appreciate the sincere help from all of our partners; and above all, we appreciate the tremendous efforts of all of our our employees, not to mention the understanding and support from their families, for making this happen! Thank you all!

“The World’s No. 2” is a major victory for our strategy.

Last August, we established our core strategy for the next decade — “Smartphone x AIoT”, once again affirming the core position of our smartphone business, and further promoting smart interconnectivity. Our AIoT business revolves around our smartphones and builds a smart living ecosystem, becomes the amplifier of Xiaomi’s values in letting everyone in the world enjoy a better life through innovative technology, and makes Xiaomi the true leader of smart living in the future. At the same time, we also established the “three guiding principles” that we will resolutely stick to: We will never cease to explore and innovate, to bring everyone the most innovative technologies; we will continue to offer products with the best price-to-performance ratio; we will seek to make the coolest products. In 2020, our R&D expenses was nearly RMB 10 billion and for this year, we expect that to exceed RMB 13 billion. We will further expand our R&D team by recruiting more than 5,000 engineers this year. We have already achieved a series of far-reaching developments in critical technology areas such as imaging, fast charging, AI, IoT platforms, etc. to date, and have firmly established a leading position in the global industry. We also launched and debuted the Surge C1 processor – a professional image processing chip – this year.

“The World No. 2” is the result of the hard work of our employees around the world

We have made momentous progress in our new retail pilot project in China: We have achieved early success in our integrated online-offline retail model in China, and we plan to cover every town with our “Mi-Home” in 2021. Meanwhile, the integrated online-offline business model has been proven successful. Our international business is also going very well and we have entered more than 100 overseas markets around the world. Our international business contributes close to half of our total revenue. We are No. 1 in terms of smartphone market share across more than 10 markets. Xiaomi has become a truly globalized company.

We will continuously strengthen our core capabilities and keep striving towards our dreams.

Dear colleagues, the world’s No. 2 means greater challenges and responsibilities for Xiaomi. This is the first time we reached this unprecedented level, and we will inevitably face many vicious and fierce battles ahead of us. Notwithstanding the celebrations now, I want to make sure we can maintain our second place steadily and firmly in the future. It is an honor for us to compete with the most powerful and innovative companies in the world at the peak on the global stage. We are still very young and thus have not accumulated sufficient experiences yet; we must keep calm and stay humble. Our peers are our role models and our whetstones. It is this fierce competition that has driven all of us to make progress mutually. And through this, we can continue to sharpen ourselves and get stronger.

In the past three years, we have recruited a group of energetic and experienced senior executives externally. At the same time, we also promoted several young senior executives and many young general managers internally. This energetic team will provide Xiaomi with a wise, open-minded and solid leadership in the next decade. Recently, we revealed our “Incentive Plan for Young Engineers” by awarding 3904 outstanding engineers. We also launched a new 10-year incentive program to 122 technology experts, members of our new-decade entrepreneur project, and mid-to-senior executives. This best-ever Xiaomi team is marching proudly on its future journey with very high morale.

The mission of Xiaomi is “to build amazing products with honest prices so that everyone in the world can enjoy a better life through innovative technology”. This journey is destined to be long and tough, with more loneliness than revels, more tribulations than applauses. However, as long as we are moving in the right direction, we shall have no fear of the distance. Dear colleagues, please join me in rolling up your sleeves and working hard to strive towards our dreams with all our might. Full speed ahead!

Lei Jun

July 16, 2021