Xiaomi Introduces the Most Accessible Snapdragon 865 Smartphones – Redmi K30 Pro and Redmi K30 Pro Zoom Edition

Starting from RMB 2,999, the devices feature astonishing performance with UFS 3.1 and true full-screen display with pop-up camera.

Beijing, CHINA, March 24, 2020 – Global technology leader Xiaomi today unveiled its latest additions to the Redmi K30 line – the Redmi K30 Pro and Redmi K30 Pro Zoom Edition. The new Redmi flagship smartphones introduce an array of new and powerful configurations, which include the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1. The new lineup aims to better your viewing and photo-taking experience with the Samsung AMOLED full-screen display with a pop-up camera and a rear camera setup with up to 3x optical zoom and dual optical image stabilization (OIS).

Along with the new smartphones, two brand new Redmi ecosystem products were also announced – Redmi AI Speaker Play and Redmi Smart TV Max 98”. Both of these devices offer revolutionary viewing experiences with exceptional displays, with XiaoAi AI assistant support in the connected smart home era.

A performance beast featuring Snapdragon™ 865 and industry-leading storage combo

The new Redmi K30 Pro packs a whole bunch of performance upgrades, which includes the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1 flash storage while retaining all of the flagship features from the Redmi K30 line. 

Featuring the flagship Qualcomm® Snapdragon™ 865 processor, Redmi K30 Pro boasts a 20% performance boost compared to its predecessor. Built on the newest ARM Cortex-A77 microarchitecture and with the 7nm process, it ensures that the CPU operates on high power efficiency, regardless of the core size. 

To ensure that it delivers an uncompromised experience, it comes paired with the top-of-the-line LPDDR5 and the latest UFS 3.1 flash storage. It continues to push the limits by supporting Turbo Write technology, bringing the sequential write speed to a maximum 777MB/s. With this, users can now effortlessly copy, compress, and download files at lightning speed. The LPDDR5 achieves a maximum pin speed of 5,500Mbps, while maintaining a lower power consumption compared to the previous generation.

Redmi K30 Pro is made for the gaming enthusiasts in mind, with a massive 3,435mm² vapor chamber (VC) cooling system, a large multi-layer graphite, and 9 built-in temperature sensors. It intelligently predicts and controls its internal temperature, ensuring sustained peak performance even when you are playing games for long hours. 

A true, immersive display with pop-up selfie camera

Redmi K30 Pro is made to impress with its ultimate full-screen experience. It features a pop-up selfie camera and ultra-slim bezels to achieve an incredible 92.7% screen-to-body ratio. The pop-up selfie camera pops up almost with no lag time – in mere 0.58 seconds – allowing users to switch between the front and rear camera effortlessly.

While it is equipped with an AMOLED full-screen display and a high 5,000,000:1 contrast ratio with 1200-nit peak brightness, it also has built-in light sensors on both the front and rear to precisely detect ambient light conditions. It then calibrates the screen brightness to ensure a comfortable viewing experience, even in backlit situations. 

The display is also certified by German’s TÜV Rheinland, guaranteeing eye comfort even after prolonged use. 

An amazing camera experience with 3x optical zoom and dual OIS

Redmi K30 Pro takes on a symmetrical quad camera setup, with the main camera using the 1/1.7-inch large Sony IMX686 sensor, allowing a direct output of 9248 x 6944 high-resolution images. 

Redmi K30 Pro Zoom Edition is the first Redmi phone to adopt a 3x optical zoom lens and allows up to 30x digital zoom. The 64MP ultra high-resolution main camera and 3x telephoto lens are both equipped with 4-axis optical image stabilization (OIS), dramatically improving the quality of your photos, especially under low-light conditions. 

Redmi K30 Pro also sports a special macro camera lens – and at present – the only telephoto macro lens in the market. This 5MP telephoto macro lens boasts a 50mm focal length that is comparable to macro lenses found in ordinary cameras and offers 2x magnification macro photography, making it the only “true macro” lens currently available in the smartphone industry.

A complete flagship smartphone experience with the most beloved features

Redmi K30 Pro is designed without the bells and whistles while offering a true, flagship user experience. Despite the complex pop-up camera structure and the “sandwich” motherboard, the sound quality has not been compromised with a 1216 linear speaker.

Made with gaming enthusiasts in mind, the Redmi K30 Pro comes with the 3.5mm headphone jack with High-Res Audio certification. It has also passed stringent tests certifying its gaming core gaming capabilities.

The Redmi flagship also includes all of the fan favorites – the linear motor, infrared remote control, and a subtle notification light feature. 

Starting from March 27, Redmi K30 Pro will be available for purchase in three variants: 6GB+128GB, 8GB+128GB, and 8GB+256GB, priced at RMB 2,999, RMB 3,399 and RMB 3,699 respectively.

Redmi K30 Pro Zoom Edition that features a 3x optical zoom and dual OIS will be available in two variants: 8GB+128GB and 8GB+235GB at RMB 3,799 and RMB 3,999 respectively. 

Redmi K30 Pro and Redmi K30 Pro Zoom Edition Quick Specs:

 

Redmi K30 Pro Redmi K30 Pro Zoom Edition

Screen

6.67” Full-screen AMOLED display
20:9 2400×1080 FHD+
60Hz refresh rate, 180Hz touch sampling rate
5000000:1 contrast ratio
1200nit max brightness
DCI-P3 and HDR10+ support
360° Triple ambient light sensor
Corning® Gorilla® Glass 5
TÜV Rheinland Low Blue Light Certification

Body

Skyline Blue, Lunar White, Space Grey AG, Interstellar Purple AG
Corning® Gorilla® Glass 5, IP53

Dimension

163.3mm x 75.4mm x 8.9mm, 218g

Bands

SA+NSA dual mode 5G
Support n1/n3/n41/n78/n79
Support Wi-Fi 6 and MultiLink Technology

Performance

Qualcomm® Snapdragon™ 865 clocked at 2.84GHz
TÜV Rheinland low blue light certification

Storage

LPDDR5 + UFS 3.1
LPDDR4x + UFS 3.0 on 6GB+128GB variant

Heat dissipation

Vapor Chamber + Multiple-layer graphite + Graphene

Rear camera

64MP Sony IMX686
13MP ultra-wide sensor, 123°FOV
5MP macro sensor, AF3-10cm
2MP depth sensor, 1.75μm

64MP Sony IMX686 with OIS support
13MP ultra-wide sensor, 123°FOV
8MP telephoto sensor, 30x digital zoom
with OIS support
2MP depth sensor, 1.75μm

Front camera

20MP pop-up camera

Connectivity

Multi-functional NFC
IR blaster

Unlock

Ultra-thin in-screen optical fingerprint sensor

Charging

4700mAh battery 33W fast charge 63min to 100%
33W in-box charger

Audio

1216 Linear speaker
3.5mm Headphone jack
Hi-Res Audio certification

Motor

Z-axis linear haptic motor

System

MIUI 11 based on Android 10

Storage variants     6GB+128GB
    8GB+128GB
   8GB+256GB

8GB+128GB
8GB+235GB

 

Redmi Smart Display 8”: Kick-starting a new smart screen era

The newly released Redmi Smart Display 8’’ features a massive 8-inch high-resolution screen with a 178° ultra-wide viewing angle, ensuring comfortable use of the device in every way. Also equipped with a built-in camera and the third-generation XiaoAi AI assistant, Redmi Smart Display 8’’ can serve as a hub to IoT products, allowing users to easily control their smart home devices such as security camera and smart doorbell through the giant touchscreen, voice command, or even hand gestures. Redmi Smart Display 8’’ also comes with a built-in Bluetooth Mesh gateway to connect Bluetooth-equipped devices in one simple click.   

Priced at RMB 349, Redmi Smart Display 8’’ will be available for crowdfunding on Xiaomi official channels in Mainland China from March 27.

Redmi Smart TV Max 98”: Bringing home the big screen experience 

Introducing a truly immersive home cinema experience, Redmi released a brand-new TV variant with a gigantic 98-inch display that exceeds the size of a single bed. Comes with a 4K high-resolution display, and up to 85% NTSC color spectrum, Redmi Smart TV Max 98’’ delivers unparalleled visual performance in the most precise way. It also leverages the local dimming technology to achieve a 140000:1 high contrast ratio, and the MEMC technology to ensure smooth and clear motion picture playback. 

Enabled with XiaoAi AI assistant, users can easily search movies and even control IoT devices through Redmi Smart TV Max 98” using voice command. The device also sports Xiaomi’s own PatchWall system which provides personalized content by learning users’ habits through AI technology. 

Priced at RMB 19,999, Redmi Smart TV Max 98” will be available for purchase from all official Xiaomi channels in Mainland China from April 6.

For product images, please refer to Redmi K30 Pro, Redmi Smart Display 8’’, Redmi Smart TV Max 98’’.

Introducing Redmi Note 9S: Power to win

Beijing, CHINA, March 23, 2020 – Global technology leader Xiaomi today announced Redmi Note 9S – a new mid-range performance champion. Delivering on the five star experience Redmi Note users have come to expect, the new device features a powerful processor, striking, symmetrical design, outstanding quad camera setup, and long-lasting battery. 

Xiaomi also introduced two ecosystem products, Mi Handheld Vacuum Cleaner 1C – a powerful cordless home-cleaning assistant, and Mi Smart Compact Projector – a home entertainment device that offers a truly immersive viewing experience.

Performance reigns supreme with a powerful chipset and high-magnitude battery  

Equipped with the powerful Qualcomm® Snapdragon™ 720G chipset, which consists of an octa-core CPU with a 2.3GHz maximum clock speed, Adreno™ 618 GPU and 8nm process technology. Redmi Note 9S offers an unparalleled user experience through its advanced AI technology, and power-efficiency improvements. 

As the first smartphone in the Redmi Note lineup to feature a Z-axis linear vibration motor, it enables faster acceleration which results in better haptic feedback compared to traditional motors.

Its 5020mAh high-capacity battery keeps users fully powered throughout the day, even during heavy usage. When it’s time to recharge, the device offers 18W fast charging and comes with a 22.5W in-box charger.  

Premium quality legacy continues with sleek design and dazzling display

Touting an all-new, notch-free design, Redmi Note 9S sports a unique square-shaped camera layout and side-mounted fingerprint sensor that doubles as a power button for fast, convenient unlocking. Featuring a 6.67” FHD+ DotDisplay with Redmi Note’s first-ever in-display front camera, the device’s premium, symmetrical design boasts an impressive 91% screen-to-body ratio for a more immersive experience. The display also offers TÜV Rheinland low blue light certification to ensure long-lasting eye comfort. Meanwhile, the device is available in three captivating colors to appease any consumer, including Interstellar Grey, Aurora Blue and Glacier White.

Redmi Note 9S advances Redmi Note’s legacy of developing high-quality phones that are sure to satisfy with its splash-proof nano coating and Corning® Gorilla® Glass 5 on the front and back.

Photography and videography shine through with an innovative quad camera setup

Redmi Note 9S features an impressive quad camera setup on the back with a 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens lets users capture large group images with ease, while its 5MP macro lens and 2MP depth sensor round out the setup to capture beautiful images, every time. On the front, Redmi Note 9S sports a 16MP lens for its in-display selfie camera, minimizing front screen bezels without compromising camera quality. 

Prices and availability

Redmi Note 9S will be available first in Southeast Asian markets including Malaysia, Singapore, Vietnam and Thailand, while its availability and price information in other markets will be announced accordingly.

Malaysia:

Starting from March 27, Redmi Note 9S will be available in Malaysia, first via Lazada. The 4GB+64GB version will be retailed at RM 799, whereas the 6GB+128GB version at RM 899.

In conjunction with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price of RM 699 through a flash sales deal.

Singapore:

On March 27, Redmi Note 9S will be available in Singapore, first via Lazada. The 4GB+64GB version will be retailed at SGD 299 whereas the 6GB+128GB version at SGD 349.

Along with Lazada’s 8th Birthday Sale campaign on March 27, the 4GB+64GB version will be available for a special price at SGD 249 during a flash sales deal.

Vietnam: 

The device will be available through Mobile World and Lazada starting from March 27, at 5,490,000 VND for 4GB+64GB, and 5,990,000 VND for 6GB+128GB.

On March 27, during Lazada Birthday campaign, Xiaomi will be having one day of flash sale, at 4,990,000 VND for 4GB+64GB. Meanwhile, Mobile World will start a pre-order offer at 5,490,000 VND, plus a 6 months screen repair warranty, and a 0% installment for 6GB + 64GB version from March 27 to April 2.

Thailand:

On its first sales on March 27 during Lazada Birthday campaign, Redmi Note 9S, 4GB + 64GB, will be priced at 5,999 Baht with a free Mi Smart Band 4 (1,299 Baht), a drop from 6,499 Baht.

The 6GB+128GB version will be priced at 7,999 Baht with its first sales during Mi Fan Festival on April 7, through online and offline channels including COM7, TG FONE, JAYMART, and Authorized Mi Stores.

Mi Handheld Vacuum Cleaner 1C

Mi Handheld Vacuum Cleaner 1C offers an effortless cleaning experience with a portable and cord-free design.

This new device retains the powerful DC brushless motor that can spin up to 100,000 rpm from its predecessor, but with an upgraded maximum suction power of 120AW.

An intricate 5-step filtration system includes an advanced multi-cyclone separation system and a H12-class HEPA filter, enables Mi Handheld Vacuum Cleaner 1C to capture 99.97% of dust particles as small as 0.3 microns in size while ensuring only clean air is released.

With a battery that lasts up to 60 mins under eco mode, Mi Handheld Vacuum Cleaner 1C also comes with four versatile brushes adapted for different cleaning scenarios, allowing users to clean tight crevices, delicate surfaces, and fabric-covered furniture.

Mi Smart Compact Projector

The all-new Mi Smart Compact Projector offers a truly impressive home theatre experience with its 1080P FHD video quality that retains true color, and two built-in speakers that support Dolby and DTS decoding.

Featuring a throw ratio of 1.2:1,  Mi Smart Compact Projector provides an adjustable projecting screen size from 60 to 120 inches, which will turn your living room into an immersive environment for movies, concerts, games and more.

Powered by Android TV 9.0, users can download their favorite apps and content through Google Play, as well as fully enjoy functionality such as Google Assistant and Chromecast.

More product images available from: Redmi Note 9S, Mi Handheld Vacuum Cleaner 1C, Mi Smart Compact Projector.

 

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. 

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

 

Xiaomi Reports Zero COVID-19 Infection at Wuhan Office and 80% Work Resumption Rate of Supply Chain

Increasing donations around the world

Roll-out strategy of 5G smartphones in 2020 remains unchanged

Beijing, March 19, 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810) reported its measures to combat the COVID-19 outbreak at an online meeting in China.

Wang Xiang, President of Xiaomi, said the Group took immediate action to set up a prevention and control team after the first case of human-to-human transmission was confirmed. The Group also introduced a series of initiatives to combat the spread of coronavirus, provided assistance to the needy, maintained normal business operation and resumed production. In addition, the roll-out strategy of 5G smartphones this year remains unchanged.

Pep talks attached to the cargo of Xiaomi’s donated medical supplies to Italy.

None of the 2,000 staff members in Wuhan infected

Xiaomi has established a comprehensive mechanism for epidemic prevention and control, ensuring zero infection among its 2,000 employees in its Wuhan office as of today. The Group has provided all necessary materials, and financial and legal assistance to its supply chain companies. As of today, an 80% work resumption rate of supply chain has been achieved, ensuring the launch of Redmi K30 Pro to go smoothly on March 24 as scheduled.

President of Xiaomi, Wang Xiang said, “At the beginning of the outbreak, the whole industry turned still and quiet. Now, we all hope something positive can come out of this difficult time, which is why we decided to hold the product launch in February and show our determination to resume working. We believe the halt in production has affected results in the first quarter, as smartphones are essential devices, but the trend of a phone switch brought by 5G development is unstoppable. When the COVID-19 epidemic is contained, there will be a surge in demand for our products. We have not changed our 5G product launch strategy, and we expect at least 10 new 5G smartphone models to hit the market this year.”

Body temperature taken upon entering Xiaomi Campus in Beijing.

While maintaining the launch schedule of its products, Xiaomi has also provided necessary supplies to assist the work resumption of its supply chain, including masks, protective suits, thermometers and disinfectants to factories. It also sought the consent of local authorities on an earlier work resumption schedule. In addition, Xiaomi has provided cash incentive and financial assistance to help relieve the cash flow faced by its factories, as well as accelerate the recovery of production lines and capacities.

Donating supplies to counter the pandemic

Xiaomi has also taken proactive measures to make a massive donation of medical supplies to some affected areas around the world. In China, Xiaomi has donated a batch of supplies including Xiaomi Mi Pads, thermometers, smart washing machines to hospitals based in Hubei Province, and has made cash donations to various charity funds and organizations. Leveraging on its logistics edge, the first batch of materials successfully arrived in Wuhan on Chinese New Year’s Day (January 25).

During the past two weeks, Xiaomi has also provided donations to some European countries to curb a shortage in the countries’ health materials. The first batch of several tens of thousands of FFP3 face masks to the Italian government have been delivered and distributed to the severely affected Veneto Region. Donations of medical supplies to France and Spain also came in a followup.

On March 16, a batch of anti-epidemic materials, organized by Xiaomi and Wuhan University, arrived in South Korea, including 200,000 surgical masks, 100,000 N95 standard masks, 10,000 protective suits, and 10,000 protective masks.

Mi Homes and Authorized Mi Stores across Mainland China have reopened doors to business.

Prioritizing safety and wellbeing of employees

Xiaomi has also taken multiple steps to combat the spread of the epidemic in all Mi Stores. As of March 19, more than 1,800 Mi Home and Authorized Mi Stores in Mainland China had reopened.

To ensure sufficient protection for frontline staff, Xiaomi has delivered a total of 234,000 face masks, 1,277 bottles of disinfectant, 7,402 bottles of instant hand sanitizer, 1,366 boxes of disposable gloves, 2,121 packages of disinfectant cotton and 1,270 thermometers to our stores so far.

Xiaomi has also paid close attention to its foreign employees and staff based in overseas offices. The Group immediately implemented measures to guarantee their health and safety, including a travel control, a self-quarantine policy and the provision of protective materials.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Global debut of Redmi Note 9 Pro Max and Redmi Note 9 Pro in India

Bengaluru, INDIA, 12 March 2020 – Xiaomi, India’s number one smartphone and smart TV brand, today announced the ninth generation of their Redmi Note series smartphones first in India. With an aim to fuel technological development and adoption locally, Redmi Note 9 Pro series brings support for ISRO’s indigenously developed navigation system, NavIC.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, said “Redmi Note series has been the torch bearer of innovation for everyone. Redmi Note 8 series set new benchmarks continuing the Redmi Note legacy and evolved as one of the most sought after series. In 2019, Redmi Note 8 Pro became India’s No. 1 Quad Camera smartphone and Redmi Note 8 went on to become the No. 1 Android smartphone globally.* “

He added, “We are especially excited about Redmi Note 9 Pro Max as we push the boundaries of innovation across hardware and software in its segment. We are especially proud of our deep partnership with ISRO which allows us to bring India’s first navigation system, NavIC, to our Mi fans and consumers. Redmi Note 9 Pro series is built for true Mi Fans and we hope they would appreciate this perfect amalgamation of Aura design, Pro Cameras and Max Performance as we continue to bring the best specs with highest quality at honest pricing.“

Redmi Note 9 Pro Max – Pro Cameras. Max Performance.

Xiaomi India’s best selling series Redmi Note introduces a Pro Max variant for the first time, pushing boundaries of technological innovation in the segment.

Aura Balance Design

Aura Design, which was introduced with the Redmi Note 7 series sees a paradigm shift with the Redmi Note 9 Pro Max. It features the improved ‘Aura Balance’ design. The 16.9cm(6.67) FHD+ DotDisplay with a 20:9 Cinematic Screen brings an immersive experience and the in-display camera on the front eliminates the notch making it Redmi’s largest ever display on a smartphone.

The rear features a quad camera setup that sits snugly on the glass back and the square design enables consistent field-of-view across all the lenses enabling lesser shift in focus while switching lenses.

To further enhance user experience, Redmi Note 9 Pro Max also features the Z-axis linear vibration motor, becoming one of the only devices in the segment to feature it. Z-axis linear motor enables flagship-like haptic experience, with over 150 custom vibration patterns across the UI.

Performance

Powering the new Redmi Note 9 Pro Max is the performance focussed Qualcomm® Snapdragon™ 720G, an 8nm chipset featuring a custom Kryo architecture. It is powered by 8 Kryo™ 465 cores (2 x Gold – Cortex A76 clocked at 2.3 GHz + 6 x Silver – Cortex A55 clocked at 1.8 GHz), coupled with the Adreno 618 GPU clocked at 750MHz along with Snapdragon™ Elite Gaming. To further enhance gaming and performance, the device features 2×2 MIMO WiFi, enabling upto 2X throughput, better latency, coverage and call clarity.

Xiaomi’s deep partnership with ISRO and Qualcomm Technologies has resulted in a leap with navigational tech bringing NavIC integration with the support of Qualcomm® Snapdragon™ 720G. NavIC is ISRO’s indigenous navigation system, which allows lesser TTF (Time To Fix) and better accuracy across India and 1500km around the Indian subcontinent.

Redmi Note 9 Pro Max features a massive 5020mAh battery while maintaining a slim profile. Redmi Note 9 Pro Max comes with a 33W fast charger in the box.

Camera: Better Quality, More Creativity

Redmi Note 9 Pro Max features a quad camera setup consisting of 64MP Samsung ISOCELL Bright GW1 sensor, an 8MP ultra-wide sensor with a 119° field of view, industry leading 5MP macro sensor and a 2MP depth sensor. The front is adorned by a large 32MP sensor enabling high quality photography, videography and AI Face Unlock.

Redmi Note series has always sought to challenge the status quo with its camera performance and with the new Redmi Note 9 Pro Max, camera software has further improved by leaps and bounds. Users can now shoot selfies in dark environments thanks to the front camera night mode for the first time in a Redmi smartphone.

To enable creativity and content creators, Redmi Note 9 Pro Max features tools for videography like Super Stabilisation on the rear camera, on both the main and the wide angle sensors. Super Stabilisation enables users to shoot videos with a higher level of stability as compared to EIS. Users can shoot in movie mode which allows for a 21:9 frame in their videos. The 5MP macro sensor enables video recording at 1080p, which is rare in the segment. Kaleidoscope, slow motion video on both the rear and front camera enable users to create engaging content. LOG mode, histogram, focus peaking, exposure peaking on the pro mode allows content creators to go beyond casual video making.

Redmi Note 9 Pro – The Performance Beast.

Redmi Note 9 Pro carries forward the legacy of the Redmi Note series, bringing cutting-edge performance and refined camera experience to the segment. It is the most competitive smartphone in its price segment featuring the latest Qualcomm® Snapdragon™ 720G.

The 8nm Process Technology enables it to run 1 – 1.5° cooler for sustained peak performance than many other 12nm chipsets. Like the Redmi Note 9 Pro Max, it also brings support for NavIC.

Redmi Note 9 Pro’s 48MP Samsung ISOCELL Bright GM2 sensor builds upon its predecessor to bring true 48MP photography by bringing features like Smart ISO, enabling better results in the toughest of lighting conditions. The 48MP sensor is coupled with an 8MP ultra-wide angle lens, a 2MP depth sensor and a 5MP macro sensor that lets you go as close as 2cm to the subject and support for 1080p macro video. For selfie lovers, there’s a 16MP sensor in the front.

It features the Aura Balance Design which brings Immersive Experience, Impeccable Craftsmanship and Functional Design to Redmi Note 9 Pro. With the side-mounted fingerprint scanner that sits flush on the matt-finish midframe, Redmi Note 9 Pro facilitates a natural approach to unlocking.

Quality

With the highest focus on quality, Redmi Note 9 Pro series feature triple Corning® Gorilla® Glass 5, on the front, rear and on the rear camera lenses. It is Protected by P2i, splash proof nano-coating technology which protects them from accidental spills, while the reinforced corners provide better resilience to accidental falls.

Event images here.

Redmi Note 9 Pro Max and Redmi Note 9 Pro: Quick Specs

Redmi Note 9 Pro Max Redmi Note 9 Pro
16.9cm (6.67) FHD+ DotDisplay

20:9 Cinematic Screen

Octa-core Qualcomm® Snapdragon™ 720G clocked at 2.3GHz

Adreno 618 with Snapdragon™ Elite Gaming

8nm Process Technology

2×2 MIMO WiFi
Z-Axis Linear Vibration Motor

6GB/64GB, 6GB/128GB, 8GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

4GB/64GB, 6GB/128GB

LPDDR4X, UFS 2.1
2+1 SIM slot (expandable up to 512GB)

NavIC support

Better accuracy

Lesser TTF (Time To Fix)

64MP Quad camera array

PDAF and Super Stabilization

64MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

48MP Quad camera array

PDAF and Super Stabilization

48MP primary sensor

8MP ultra-wide sensor

5MP macro sensor

2MP depth sensor

32MP in-display selfie camera 16MP in-display selfie camera
5020mAh battery

Type-C

33W charger in-box

5020mAh battery

Type-C

18W charger in-box

MIUI 11 based on Android 10
Triple Corning® Gorilla® Glass 5 – front, back and rear camera
Side-mounted fingerprint scannerP2i hydrophobic nano-coating

Reinforced corners

Dual pyrolytic sheet

380V surge protection on the in-box charger

IR blaster

Interstellar Black, Aurora Blue, Glacier White
165.7mm x 76.68mm x 8.8mm209g

 

Availability

Redmi Note 9 Pro Max will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White in 6GB + 64GB, 6GB + 128GB and 8GB + 128GB storage variants for INR 14,999, INR 16,999 and INR 18,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 25th March.

Redmi Note 9 Pro will be available in three colour variants, Interstellar Black, Aurora Blue and Glacier White 4GB + 64GB and 6GB + 128GB storage variants for INR 12,999 and INR 15,999 respectively across mi.com, Amazon India, Mi Homes and Mi Studios starting 17th March.

Both the devices will be available across all offline partner stores soon.

 

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone brand since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

*Redmi Note 8 Pro is India’s #1 Quad Camera smartphone as per IDC Worldwide Quarterly Mobile Phone Tracker, 4Q 2019
*Redmi Note 8 is #1 Android smartphone globally as per Canalys Estimates (sell-in), February 2020

Xiaomi named Derwent Top 100 Global Innovators

Xiaomi, Huawei and Tencent are the three companies from mainland China

Beijing, CHINA, February 21, 2020 – Global technology leader Xiaomi (“Xiaomi”, Stock Code: 1810: Hong Kong) has been listed in the Derwent Top 100 Global Innovators for the second straight year as one of the three companies from mainland China on this year’s list, according to the report released by Clarivate Analytics Plc on Wednesday.

The Derwent Top 100 Global Innovators 2020 come from three continents and 14 countries/regions. The United States reclaimed the top spot with 39 organizations, followed by Japan with 32. Xiaomi, Huawei and Tencent are the only three companies from mainland China.

For industry sector representation, the Hardware & Electronics industries lead with 38 organizations, 3 more than last year, followed by Manufacturing & Medical with 16, and Telecoms and Software with 8 each.

Xiaomi’s innovation capacity and forward-looking strategic nimbleness has been consistently recognized. It has made the Fortune Future 50 List for the first time last year and the Forbes Top 100 Digital Companies 2019. In July 2019, the company made the Fortune Global 500 list for the first time became the youngest company on the 2019 list.

Now in its ninth year, Derwent Top 100 Global Innovators utilizes editorially enhanced, authoritative and accurate patent data from Derwent World Patents Index (DWPI) and Derwent Patent Citations Index (DPCI) to track innovation based on four indicators:

  1. Volume:The organization must have had at least 100 granted inventions (and more than 500 filed in total) in the past five years.
  2. Influence: The level of downstream impact by being highly cited externally by other organizations, and measured via the Derwent Patent Citations Index™ over the last five years, excluding citations from themselves.
  3. Success:A high ratio of success in obtaining patent grants.
  4. Globalization: The level of investment of a patent applicant in their invention, as tracked via the process of pursuing protection in all four of the key market patent offices of China, Europe, Japan, and the United States.

Additional findings and the full list of the Derwent Top 100 Global Innovators 2020 can be found here: https://clarivate.com/derwent/top100innovators/

——

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Introducing Xiaomi’s latest flagship Mi 10 series – Mi 10 Pro and Mi 10

Beijing, CHINA, February 13, 2020 – Global technology leader Xiaomi today unveils its annual smartphone flagship devices from the Mi 10 series – Mi 10 Pro and Mi 10. The Mi 10 series is among the firsts to feature Qualcomm Snapdragon 865, and boasts a 108MP 8K-enabled camera and an immersive audio experience with dual stereo speaker system. Mi 10 Pro achieved a score of 124 for camera and 76 for audio on DXOMARK, ranking the flagship smartphone first in both the camera and audio categories. The Mi 10 series starts from RMB 3,999, and will be available in Mainland China starting February 24, 2020.

Unprecedented flagship performance: Snapdragon 865 + LPDDR5 + UFS3.0 


The Mi 10 series is powered by the Qualcomm Snapdragon 865. As the flagship mobile platform of the year, the Snapdragon 865 is the leading 5G platform to-date, offering staggering multi-gigabit 5G connectivity, it also delivers top-notch performance in terms of CPU, GPU, camera, and AI capabilities.

The Snapdragon 865 uses a three-cluster architecture and has a maximum clock speed of 2.84GHz. With the new Kryo 585 being based on the Cortex-A77 architecture, which is the latest generation of ARM processor architecture, CPU performance is increased by 25% compared to its predecessor. The new Adreno 650 graphics processor also has a 25% upgrade in rendering speed, with a decreased energy consumption of 35%. The fifth-generation AIE artificial intelligence engine enables AI capabilities that is 2x more powerful than the predecessor, which provides Mi 10 with better performance in videography, imagery, and AI processing applications.

Mi 10 series comes with the latest LPDDR5, supporting a maximum transmission rate of 5500Mbps, and boasting up to 50% improvement in performance while still remaining power efficient. Paired with the industry’s fastest UFS 3.0 flash memory, and adopting the new Write Turbo technology, Mi 10 series can achieve a maximum sequential write speed of up to 730MB per second. The series also uses the latest Wi-Fi 6 technology, with speeds up to 9.6Gbps which provides an 2.7x increase compared to Wi-Fi 5, also supporting 8×8 MU-MIMO technology, the download speed for multiple connected devices increases by 100%.

In terms of heat dissipation, Mi 10 series offers the most sophisticated cooling system to date: a 3000mm² super large vapor chamber, graphene, and 6-layer graphite structure. It also includes copper foil heat sinks and thermal gel to improve the overall cooling capability of Mi 10, and ensures the device stays cool for extreme performance and 5G high-speed download.

With the powerful SoC + RAM + ROM + Wi-Fi 6 setup, Mi 10 series offers leading 5G connectivity and the best read and write performance of any smartphone on the market.

Truly immersive entertainment experience: 108MP camera, 8K video capture, and dual stereo speaker system

Mi 10 series features a 108MP main camera with a 1/1.33” ultra large sensor. It is also among the first to support 8K ultra-clear video recording in 7680×4320 ultra-high resolution, users can also capture ultra-clear 33MP photos while recording in 8K by simply tapping on the screen. With both OIS and EIS support, Mi 10 series ensures stable video capture even in extreme conditions.

In addition to a 108-megapixel main camera, Mi 10 Pro also includes a classic 50mm portrait lens with 2x optical zoom, a telephoto lens with 10x hybrid zoom, and a 20MP ultra wide-angle lens, each of which is of flagship level, and with the camera system supported by dual OIS.

Aside from camera, Mi 10 series offers by far the strongest audio configuration and capabilities of any Xiaomi device. The audio system is equipped with symmetrical dual 1216 linear speakers with large 1.2cc sound cavity, which makes the output volume 100% higher  than its predecessor. Mi 10 series offers AI audio tuning to adapt to different usage and playback scenarios for better sound quality, delivering an unmatched immersive audio experience.

With a DXOMARK camera score of 124 and audio score of 76, Mi 10 Pro proudly earned the top spot in the world as the world’s best camera (Photo and Video) and audio smartphone.

Flagship viewing and charging experience: AMOLED curved display with TruColor, triple fast charge


Mi 10 series sports a 6.67 ”AMOLED curved DotDisplay, with up to 800nit typical and a peak brightness of up to 1200nit, and a contrast ratio of up to 5,000,000:1, which delivers lively and vivid images. The display also supports 90Hz refresh rate and 180Hz touch sampling rate, delivering an unprecedented smooth experience.

Mi 10 Pro also offers the highest level of color accuracy in the industry, with a JNCD <0.55 and △E <1.1. Each device undergoes careful calibration with seventy-two color analyzers and two spectroradiometers in eighteen production lines prior to sales. This ensures Mi 10 series displays can accurately reproduce colors as they are intended. 

In addition, Mi 10 Pro comes with a 4500mAh high-capacity battery, and features 50W wired fast charge, 30W wireless fast charge, and up to 10W reverse charging. The 50W wired fast charge supports charging to 100% in 45 minutes, while the 30W wireless charging can charge to 100% in 65 minutes. A 65W charging adapter comes in-box.

Mi 10 comes in glossy black, blue, and gold, with a thickness of 8.96mm and bottom bezel as small as 3.32mm. Mi 10 Pro, on the other-hand, features a matte design in blue and white with AG coating for a more premium hand feel and minimizes the chance of leaving fingerprints behind.

Other notable features on the Mi 10 series include in-screen fingerprint sensor for quick unlock, IR blaster for easy home appliances remote control, multifunctional NFC for swift payment, and a linear haptic motor for realistic touch response.

Mi 10 starts at RMB 3,999 and will officially launch on February 14 in three variants: 8GB + 128GB, 8GB+256GB, and 12GB+256GB. 

Mi 10 Pro starts at RMB 4,999 and will be available in three variants: 8GB+256GB, 12GB+256GB, and 12GB+512GB. 

Mi AIoT Router AX3600: The first router to support Wi-Fi 6 and Qualcomm platform

Aside from the unprecedented Mi 10 series, the event also introduced Xiaomi’s first router that supports Wi-Fi 6 technology – the Mi AIoT Router AX3600. Packed with Qualcomm’s quad-core processor, six-channel quality signal amplifiers, and an independent AIoT smart antenna, the Mi AIoT Router AX3600 provides blazing connection speeds of up to 3000 Mbps, leading the router products in the 5G era. It also supports network connection in one simple click for Xiaomi smart products. Priced at RMB 599, Mi AIoT Router AX3600 is available for purchase at Xiaomi authorized channels, starting February 13. 

Mi 65W Fast Charger with GaN Tech: Fully charge Mi 10 Pro in 47 minutes

Adopting a novel semiconducting material GaN, Mi 65W Fast Charger with GaN Tech features a highly portable size that is 48% smaller than regular Mi Laptop adapter. This material is also extremely effective in thermal conductivity and resistant to high temperature, acid, and alkali, allowing the Mi 65W Fast Charger with GaN Tech to eliminate abnormal charging situations such as overcharging, over discharging, overheating, and short-circuiting. Mi 65W Fast Charger with GaN Tech provides up to 50W of charging power for Mi 10 Pro, which will charge the battery from 0 to 100% in 45 minutes. It also supports Mi Fast Charging, PD 3.0 fast charging protocol, and fast charging for all iPhone products. Starting from RMB 149, Mi 65W Fast Charger with GaN Tech will be available for purchase on Xiaomi official channels starting February 18. 

Mi Bluetooth Speaker with Wireless Charging: Transforming wireless charging experience 

Xiaomi introduced a whole new genre that combines wireless charging for smartphones and Bluetooth speakers-Mi Bluetooth Speaker with Wireless Charging. The device incorporates a built-in wireless charging function and a 20° elevation design on its front, allowing users to charge their smartphones while consuming media with ease. Aside from charging Mi 10, Mi 10 Pro, and Mi 9 Pro with a maximum 30W wireless charging, Mi Bluetooth Speaker is also capable of charging Qi compatible devices, such as Samsung S10 and iPhone 11. Mi Fast Link Technology is also enabled to ensure smooth connection with NFC and MIUI smartphones. Moreover, when the device is charging Mi 10 or Mi 10 Pro, the smartphone will automatically switch on XiaoAi AI ambient display after the screen is locked, turning the smartphone and the speaker into a XiaoAi AI assistant with touch screens. Priced at RMB 249, Mi Bluetooth Speaker with Wireless Charging will be available for purchase from mi.com and Mi Home beginning February 18. 

Product images are available here: Mi 10 Series, Mi AIoT Router AX3600, Mi 65W Fast Charger with GaN Tech and Mi Bluetooth Speaker with Wireless Charging.

 

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

Xiaomi delays global product launch on February 23

(简体中文版请见下方。Please scroll down for the Simplified Chinese version.)

Xiaomi delays global product launch on February 23

Xiaomi is aware and understands the decision by GSMA to cancel Mobile World Congress Barcelona 2020. As the safety of Xiaomi’s employees, partners, media friends, and guests is our top priority, we will also delay our global product launch of the latest flagship Mi 10 series planned originally for February 23, a day prior to MWC.

We will arrange a separate launch event in Europe at a later date, where we will share information on the Mi 10 series and more amazing products. We will keep you posted on this.

We would like to sincerely thank our fans, media friends, partners, and users for their unwavering support and interest during this challenging period of time.

Thank you all for your understanding.

#NoMiWithoutYou

>>

2月23日小米全球产品发布会延期举办的通

小米已知悉并理解GSMA取消2020世界移动通信大会的决定。

在小米,员工、合作伙伴、媒体朋友和广大用户的健康始终是我们的首要考虑因素,鉴于此,我们决定延期举办原定于2月23日的小米10系列旗舰手机的全球新品发布会。

我们计划后续在欧洲单独举办发布会,为各位带来小米10系列和更多好的产品。有更多消息会及时同步大家。

我们衷心感谢广大米粉、媒体朋友、合作伙伴和用户在这艰难时刻对我们的一贯支持和关注。

再次感谢各位的理解和支持。

#NoMiWithoutYou

Xiaomi is attending MWC Barcelona 2020 as planned

(简体中文版请见下方。Please scroll down for the Simplified Chinese version.)

With the continuing spread of the novel coronavirus pneumonia, we would like to inform our fans, media friends, partners and users that the health and safety of everyone is a top priority for all of us at Xiaomi.

Also, we will attend Mobile World Congress Barcelona 2020 as planned, and launch our latest smartphones as well as a range of smart hardware.

Xiaomi is committed to containing the current outbreak by following all effective recommended measures to safeguard the health and well-being of its employees, fans, media friends, partners and users who are coming to visit us around the world.

Thus, we have put in place further instructions regarding our global product launch on February 23, as well as at our MWC booth located at 3D10, Hall 3, Fira de Barcelona Gran Vía, from February 24 to 27.

– We will make sure that all employees traveling from China show no symptoms and will have been out of China for at least 14 calendar days before their arrival in Barcelona for our launch event and MWC.

– We will make sure all senior executives of the company scheduled to take part in any kind of activities and meetings will have been out of China for at least 14 calendar days prior to our launch event and MWC.

– We will follow GSMA’s guidance and ensure that the exhibition booth and all displayed products are disinfected on a frequent basis.

– We will make sure that all the staff with booth presentation duty are from our local offices across Europe. We will also ensure they have no symptoms for 14 calendar days before offering on ground support at our launch event and MWC booth.

Thank you all for your understanding and support.

#NoMiWithoutYou

>>

小米将如期参展2020世界移动通信大会

米粉、媒体朋友、合作伙伴和广大用户的安全健康始终是每位小米人的首要考虑因素。

尽管中国部分省份爆发新型冠状病毒感染引发的肺炎疫情,小米将如期参加在巴塞罗那举办的2020世界移动通信大会(Mobile World Congress Barcelona 2020),并为大家带来我们的最新智能手机和一系列智能硬件。

小米致力于采取一切有效措施来遏制当前疫情的扩散,以保护从全球前来参展的小米员工、米粉、媒体朋友、合作伙伴和广大用户的健康。

对于2月23日小米全球产品发布会,以及2月24日至27日我们在巴展的展位(3D10,Hall 3,Fira de Barcelona Gran Vía),我们将进一步采取以下防范措施:

  • 我们确保所有自中国出境的小米员工无任何新冠肺炎症状,并在前往巴塞罗那前,已离开中国国境至少14天(日历日)。
  • 我们确保前往参加活动及会议的所有管理层成员在参加小米发布会及巴展之前,已离开中国国境至少14天(日历日)。
  • 我们严格遵守巴展组委会GSMA的官方规定,并对展区和展品展开频繁消毒。
  • 我们确保展区负责展示和解说的员工均来自或常驻在欧洲本地的办公室,并要求他们在为发布会及巴展提供现场支持前14天(日历日)内无任何症状。

感谢大家的理解与支持。

#NoMiWithoutYou

[News]Xiaomi Finance joins hands with AMTD, SP Group and Funding Societies to apply for digital wholesale banking licence in Singapore 

(more…)

An open letter from our CEO

(简体中文版请见下方。Please scroll down for the Simplified Chinese version.)

Dear Xiaomi colleagues,

On the first working day of 2020, I would like to extend my New Year greetings to you all.

2019 has come to an end. For Xiaomi, it was a year of both prudence and drive. As our industry entered a critical transition from 4G to 5G, we focused on healthy operations to drive our capabilities in building better quality products, innovation and delivering new products in the future.

We also made a series of strategic changes in branding, product portfolio and organization structure which have laid a solid foundation for the company’s long term development.

Our smartphone business officially launched a dual brand strategy. The smartphone brand separation of Redmi from Xiaomi and their independent operations brought us great success. We continue to be ranked fourth globally in regards of smartphone shipment and our prudence has helped us achieve a healthy inventory level. This differentiates us from the industry and enables us to enter the 5G era without undue burden.

2019 was a significant year for our global expansion, our overseas revenue now accounts for almost half of our total group revenue. Xiaomi is now truly a global technology leader. Our internet business also became more diversified and our AIoT business retained its global leadership. Xiaomi is now widely known as a “true AIoT leader” in the industry.

In 2019, Xiaomi made the Fortune Global 500 list for the first time, becoming the youngest Fortune Global 500 company. What is more important is that we laid the foundation of a strong organization management. We have taken steps to streamline the organization structure, and our senior management rotation is in full swing. We promoted many young and capable leaders, refined our talent grading and selection mechanisms and began training programs at Qinghe University. A deep talent pool will go a long way in contributing to Xiaomi’s long term growth.

On this occasion, I want to express my utmost appreciation to each and every Xiaomi colleague. Thank you for your courage, resilience, and dedication. You have all worked very hard. I am also thankful to all your family members and loved ones, a sincere thank you for their understanding and support.

2020 will be a year of breakthroughs for our 5G business and a critical year for us to further push forward our “smartphone+AIoT” strategy.

It is clear to us the strategic importance of “5G+AI+IoT and next generation super internet”. 5G is not solely about a faster smartphone network. “5G+AIoT” represents Xiaomi’s ability to offer services across our comprehensive product line. It gives us the chance to offer unique and pioneering AIoT use cases.

“5G+AI+IoT and next generation super internet” perfectly fits Xiaomi’s Internet DNA. We can bring truly smart and innovative technology and enable everyone to enjoy a better life through this. At the beginning of 2019, we talked about going “All in AIoT”, and planned an investment of RMB 10 billion (~USD 1.43 billion) in this field over the next five years. After a year of verification, we are increasing our investment in this. We now believe we will invest at least RMB 50 billion (~USD 7.18 billion) over the five years in “5G+AIoT” to double down on our lead in the field. This is to ensure we win in this new smart era.

Today is the first working day of 2020. 2020 also marks the 10th year of Xiaomi’s entrepreneurial journey.

The New Year’s first working day brings us two pieces of good news. The first is that our Mi TV team has celebrated Mi TV’s No.1 ranking in China shipments (and top five globally). We accomplished an unprecedented record, becoming the first smart TV brand to ship more than 10 million units annually in China ever.

The second is that Mr. Chang Cheng has just joined our big family. Mr. Chang, with extensive experience in the field of consumer electronics, will serve as Vice President of Xiaomi Group and will be responsible for Xiaomi smartphone products. We welcome and embrace all outstanding talents who truly believe in our values. We will continue to attract more top talents from around the world.

In addition, I kindly urge all Xiaomi colleagues to remember the following five guiding principles. That we must make friends with our users, continue to bring the best price to performance hardware to them, prioritize technological innovation, work hard to deliver the best quality products, and embrace our entrepreneurial spirit.

We will celebrate the 10th birthday of Xiaomi this April with all Xiaomi colleagues, all our friends who have helped us along the way, and our Mi Fans who have always supported us. We must remain true to our roots and remember how we managed to come so far. Xiaomi is still a young company. We are here today because of our dreams, and we will have a bright future because we continue to dream.

I am looking forward to Xiaomi’s next 10 years.

Lei Jun

Founder, Chairman and CEO of Xiaomi

January 2, 2020

Beijing

>>

小米的同学们:

大家新年好!

2019年刚刚过去了,对于小米而言,这是稳健经营的一年,也是积极进取的一年。通讯技术正处于从4G向5G切换的关键时刻,我们采取了稳健的经营策略,持续夯实品质、创新、交付等能力基础,进行了品牌、产品线、组织结构和管理系统等一系列重大调整,为未来的发展打下了坚实的基础。

我们的手机业务正式启动双品牌策略,小米、Redmi双品牌分拆独立运营取得喜人的成功。我们始终稳居全球前四,同时稳健经营,实现了业内罕见的全球极度健康的库存水位,得以轻装上阵拉开了5G战略大幕。2019年是我们国际化进程的高歌猛进年。来自境外市场的收入占比已经近半,小米成为一家真正的全球化公司。互联网业务充满活力也更加多元,我们的AIoT业务始终保持着全球领先地位,成为业内公认的“智能生活领先者”。

这一年里,小米首次进入财富世界500强,成为榜单中最年轻的500强公司。更重要的是小米组织管理基石的奠定。组织架构逐渐理顺,从集团高管开始的轮岗机制已经展开,我们提拔了一大批年轻干部,人才梯队建设和清河大学培训体系也已开始运转。坚实的人才、团队基础,是小米百年大计的根本!

感谢所有小米人!感谢大家在全行业遭遇严峻挑战的这一年里,展现的血性、韧性和付出的努力!大家辛苦了!同时也要感谢所有小米家属,感谢你们的理解和支持!

2020年是小米5G业务的冲锋年,是小米推动“手机+AIoT”双引擎的关键年。

我们已经明确了“5G+AI+IoT 下一代超级互联网”的战略方向,5G并不只是手机的网络性能,AIoT也不只是AI技术或IoT平台,“5G+AIoT”是贯穿集团全产品、全平台、全场景的服务能力,是小米互联网基因在新时代全面爆发的“题眼”,是我们真正为用户带来智能科技美好生活的关键。去年初,我们提出All in AIoT,5年投入100亿,经过这一年的实践充分验证了战略方向的可行性、正确性和战略投入的必要性,所以,我们现在进行加码升级:

在“5G+AIoT”战场上,未来5年我们将至少投入500亿元!我们要把AIoT、智能生活的持续优势转化为智能全场景的绝对胜势,彻底确立智能时代的王者地位。

今天是2020年的第一个工作日,也是小米创业历程走进的第10个年头。

新年开门就有两个好消息。第一件是小米电视举行了一个庆功仪式,庆祝小米小米电视稳居中国第一、世界前五的同时,还创造了一项前无古人的新纪录:小米成为中国电视史上首个在中国年出货量突破1000万台的电视品牌!

第二件事,就在刚刚,我们新招募的一位集团高管也加入了我们的大家庭。常程在消费电子领域拥有丰富的经验,他将出任小米集团副总裁,负责手机产品规划等。只要真心认同小米价值观,只要能力出众,我们都求贤若渴,将以海纳百川的姿态在全球持续招募更多行业顶尖优秀人才。

此外,我要求全体小米同学做好5个坚持:我们要坚持和用户做朋友,坚持性价比战略,坚持科技创新,坚持真材实料、死磕品质,坚持创业心态和奋斗精神。

我们将在今年4月迎来小米十周年庆,届时我们也将举办庆典,和所有小米人、所有帮助过我们的朋友、支持我们的米粉一起,庆祝这个值得纪念的时刻。更重要的是,我们要不断提醒自己为什么而出发,又因为什么才有今天的成绩。小米还是一家年轻的公司,因为理想,才走到今天;也正因为年轻、因为理想,小米征途还长,但前路更宽!

我们拥有无比坚定的信心和无比坚强的韧性,小米全新的十年一定更辉煌!

雷军

1/2/2020