Sole Survivor: Xiaomi kicks off Global Xiaomi Fans Competition on PUBG MOBILE

2021, Beijing, CHINA – Xiaomi, a global technology leader, announced its partnership with PUBG MOBILE to debut the “Sole Survivor,” a multi-regional battle royal played on PUBG MOBILE that pitted the best Xiaomi Fan teams against one another for a chance of claiming the title of Winner Winner Chicken Dinner.

As a global event, teams from 12 markets competed for a coveted spot as the sole representative and top team of their respective countries. Markets represented in the contest including Spain, France, Germany, Russia, Poland, Colombia, Gulf Cooperation Council (GCC), Pakistan, Morocco, Netherlands, Belgium, and Egypt. Ultimately 11 teams showed up to the finals and went head-to-head across three PUBG MOBILE maps in a one-day competition.

The Sole Survivor finals were live-streamed on YouTube on July 17th 14:00 (GMT+1), with pro e-sports commentators ImPERium and Maxman at the helm of commenting on the action move-by-move. Over 170,000 fans around the world tuned in to watch the action through Xiaomi’s official Xiaomi Community forum, along with its YouTube channel and Facebook page.

Only one team claimed the title of Champion. But accolades and prizes would also go to the second and third place finishers.
Prizes for the top three finishers were as follows:
  • The Champion team would win a Redmi Note 10 5G
  • The Second-Place team would win Mi Air2s Headphones
  • The Third-Place team would win Mi In-Ear Headphones

Additional prizes were raffled off as a lucky draw on the day of the live-stream. Audiences tuning into the live broadcast had an opportunity to win 3 Mi Air 2s phones, 1 Redmi note 10 5G, and 3 Redmi Note 10s by answering a few questions about Redmi.

After hundreds of qualifying teams, with a dozen countries represented, in the end there was just one team, team Rage from Pakistan, named Winner Winner Chicken Dinner and the title of Sole Survivor Champion. As a Xiaomi community event, participants and the winner came out on top. Previously unknown, these Xiaomi Fans-turned-competitors were for the first time able to jump at an opportunity to show off their PUBG MOBILE skills on an international stage. And just maybe this was their first shot at becoming a PUBG MOBILE e-sports pro.

The success of Sole Survivor was a mutual win for both Xiaomi and PUBG MOBILE. Fans of PUBG MOBILE would marvel at the capacity and support Xiaomi has offered to pull off a multi-regional event of this caliber. Rivaling some e-sports competitions, Sole Survivor has strengthened the affinity between PUBG MOBILE users and the Xiaomi brand, while Xiaomi Fans had the chance of a lifetime to be globally recognized as champions.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the no.2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

XIAOMI CORPORATION ANNOUNCES DONATION OF 1 MILLION EUROS FOR VICTIMS OF FLOOD DISASTER IN GERMANY, THE NETHERLANDS AND BELGIUM

Düsseldorf, 19 July 2021 – The German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross will receive a donation totalling one million euros from the Xiaomi Foundation to support those affected by the floods in Germany, the Netherlands and Belgium. The Xiaomi Corporation made the announcement today. In Germany alone, according to the German Red Cross, more than 2,500 volunteers are working around the clock to help people on the ground and provide them with basic necessities.

“We are shocked by the scale of this natural disaster. We are very close to the affected regions in Germany, the Netherlands and Belgium and will do our part to help the people there, as we have been operating in these countries for a long time and feel really connected to the local people. Therefore, we have decided to donate a total of one million euros to the German Red Cross, the Dutch National Disaster Fund Giro 777 and the Belgian Red Cross through the Xiaomi Foundation,” says William Lu, Partner, Senior Vice President and President of the International Department, Xiaomi.

 

Those who would like to support the victims in the flood region can also do so via the German Red Cross:

Donation account German Red Cross:

IBAN: DE63370205000005023307

BIC: BFSWDE33XXX

Subject: Hochwasser

 

Already during the outbreak of the Covid 19 epidemic in 2020, Xiaomi Group and Xiaomi Foundation took the first step to purchase and donate a large number of medical supplies to support Hubei Province in China and more than 30 countries and regions around the world.

In the process, medical supplies to fight the epidemic were delivered to the UK, France, Germany, Italy, Spain, Belgium, Luxembourg and other countries.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

“The World’s No. 2” CEO Letter to All Employees

Dear Xiaomi colleagues,

I have some wonderful news to share with you: Canalys just published its Q2 global smartphone market share report. According to the report, Xiaomi achieved a 17% market share, surpassing Apple and became the No. 2 globally. For the first time ever, Xiaomi became No. 2 in the world. It is a fantastic achievement, and also an important milestone in Xiaomi’s history. On August 16, we will celebrate the 10th anniversary of the launch of the Xiaomi smartphones, and I am ecstatic to receive such thrilling news at this very moment!

In 2014 Q3, we took the third place globally for the first time in our history. Unfortunately, we ran into many difficulties subsequently and dropped out of the Top 5. Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there. We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another giant leap. We appreciate the unwavering support from our Mi Fans around the world; we appreciate the sincere help from all of our partners; and above all, we appreciate the tremendous efforts of all of our our employees, not to mention the understanding and support from their families, for making this happen! Thank you all!

“The World’s No. 2” is a major victory for our strategy.

Last August, we established our core strategy for the next decade — “Smartphone x AIoT”, once again affirming the core position of our smartphone business, and further promoting smart interconnectivity. Our AIoT business revolves around our smartphones and builds a smart living ecosystem, becomes the amplifier of Xiaomi’s values in letting everyone in the world enjoy a better life through innovative technology, and makes Xiaomi the true leader of smart living in the future. At the same time, we also established the “three guiding principles” that we will resolutely stick to: We will never cease to explore and innovate, to bring everyone the most innovative technologies; we will continue to offer products with the best price-to-performance ratio; we will seek to make the coolest products. In 2020, our R&D expenses was nearly RMB 10 billion and for this year, we expect that to exceed RMB 13 billion. We will further expand our R&D team by recruiting more than 5,000 engineers this year. We have already achieved a series of far-reaching developments in critical technology areas such as imaging, fast charging, AI, IoT platforms, etc. to date, and have firmly established a leading position in the global industry. We also launched and debuted the Surge C1 processor – a professional image processing chip – this year.

“The World No. 2” is the result of the hard work of our employees around the world

We have made momentous progress in our new retail pilot project in China: We have achieved early success in our integrated online-offline retail model in China, and we plan to cover every town with our “Mi-Home” in 2021. Meanwhile, the integrated online-offline business model has been proven successful. Our international business is also going very well and we have entered more than 100 overseas markets around the world. Our international business contributes close to half of our total revenue. We are No. 1 in terms of smartphone market share across more than 10 markets. Xiaomi has become a truly globalized company.

We will continuously strengthen our core capabilities and keep striving towards our dreams.

Dear colleagues, the world’s No. 2 means greater challenges and responsibilities for Xiaomi. This is the first time we reached this unprecedented level, and we will inevitably face many vicious and fierce battles ahead of us. Notwithstanding the celebrations now, I want to make sure we can maintain our second place steadily and firmly in the future. It is an honor for us to compete with the most powerful and innovative companies in the world at the peak on the global stage. We are still very young and thus have not accumulated sufficient experiences yet; we must keep calm and stay humble. Our peers are our role models and our whetstones. It is this fierce competition that has driven all of us to make progress mutually. And through this, we can continue to sharpen ourselves and get stronger.

In the past three years, we have recruited a group of energetic and experienced senior executives externally. At the same time, we also promoted several young senior executives and many young general managers internally. This energetic team will provide Xiaomi with a wise, open-minded and solid leadership in the next decade. Recently, we revealed our “Incentive Plan for Young Engineers” by awarding 3904 outstanding engineers. We also launched a new 10-year incentive program to 122 technology experts, members of our new-decade entrepreneur project, and mid-to-senior executives. This best-ever Xiaomi team is marching proudly on its future journey with very high morale.

The mission of Xiaomi is “to build amazing products with honest prices so that everyone in the world can enjoy a better life through innovative technology”. This journey is destined to be long and tough, with more loneliness than revels, more tribulations than applauses. However, as long as we are moving in the right direction, we shall have no fear of the distance. Dear colleagues, please join me in rolling up your sleeves and working hard to strive towards our dreams with all our might. Full speed ahead!

Lei Jun

July 16, 2021

Xiaomi Takes The No. 2 Spot In Global Smartphone Market For The First Time

Beijing, CHINA, July 16, 2021 – Canalys, the leading global market research firm, launched its Q2 global smartphone market report in which Xiaomi took second place with a 17% share and a 83% YoY growth, surpassing Apple.

Canalys expressed that Xiaomi is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management in the open market. Canalys commented that Xiaomi’s new goal is to displace Samsung to become the world’s largest vendor.

In a letter to all employees, Lei Jun, Founder, Chairman and CEO of Xiaomi, pointed out that becoming the World’s No. 2 is a key milestone in Xiaomi’s history. After five years of self-improvement under extremely difficult conditions, Xiaomi’s product capabilities have been enhanced significantly – they paved the way for the premium market segment and increased its market share. Xiaomi will continuously strengthen its core capabilities and cement its place as the second largest smartphone brand.

In Q4 2020, the global shipments of Xiaomi reached 43.4 million units with 31.5% YoY growth, surpassing Apple for the first time and returning to the third place. In Q1 2021, Apple rose to No. 2 with 15% of global smartphone market share, followed closely by Xiaomi with its 14% of market share. Xiaomi’s global smartphone shipments were 49.4 million units back then with 69.1% YoY growth.

Since Xiaomi launched its first premium flagship Mi 10 series, it has been continuously innovating in critical areas, such as imaging, display, charging, smart manufacturing and more. Xiaomi has invested in achieving breakthrough in premium market, bringing cutting-edge leading technology to consumers, and helping to shape the direction of the industry.

Xiaomi has been the first to bring numerous industry-leading technologies to market. In camera technology, the company introduced the 108-megapixel camera, the GN2 camera sensor and an innovative liquid lens. In display, it has been pioneering the technology research of the third generation under-display camera. Xiaomi has also led in battery charging, realizing 200W wired charging and 120W wireless charging for the very first time. In addition, it was the first to introduce graphene-based lithium-ion batteries and second-generation silicon oxygen batteries. Xiaomi is also a pioneer in mobile phone ceramics, leading the trend of industry exploration.

In addition, the first phase of Xiaomi’s smart factory has started operation. Its production lines are automated and capable of manufacturing a million high-end smartphones per year, it is also a huge lab facility which enables Xiaomi to research new materials and technologies as well as test advanced manufacturing and production processes.

Innovation is part of Xiaomi’s culture and the company invests considerably in R&D and recruiting the very best talent. Xiaomi has invested nearly RMB 10 billion in R&D in 2020, this year the number is expected to increase by 30-40%. At the beginning of 2021, Xiaomi announced the biggest engineers recruitment drive in its history: 5,000 engineers in one single year, which will occupy 20% of total employees. Meanwhile, Xiaomi has launched multiple talent incentive initiatives such as one million US dollars award project for technology talents, young engineers incentive plan, etc. Nearly 700 young engineers of Xiaomi were granted 16 million shares, following the incentive plan just in the month of July.

Xiaomi’s global expansion as well as the transformation in new retail channels have been an important driving force in helping the company become the second largest smartphone manufacturer. According to the latest global smartphone data of Canalys, Xiaomi is expanding fast in overseas markets, reaching over 300% YoY growth in Latin America market, over 150% YoY growth in Africa and over 50% YoY growth in Western Europe. According to the Q1 2021 Results Announcement of Xiaomi, Xiaomi smartphones have entered over 100 markets worldwide, ranked No. 1 in terms of smartphone market share across 12 markets and ranked No. 2 in Europe. It is also No. 1 in India for years.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the second quarter of 2021, Xiaomi is the No. 2 smartphone brand in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

 

Xiaomi Released Its Sustainability Report To Reaffirm Its Commitment To Building A Sustainable World

The report detailed the company’s approach to and practices on sustainable development

Beijing, CHINA, July 14, 2021 – Global technology leader Xiaomi released the 2020 edition of its Sustainability Report (the report) today which detailed the company’s approach to and practices on sustainable development.

The over-30-page Sustainability Report details a wide array of Xiaomi’s sustainability initiatives, including environmental protection, corporate social responsibilities and supply chain sustainability management, etc. It also provides information on Xiaomi’s commitment to accessibility, data security and user privacy, among other topics. The report covers both China market and overseas markets to document how Xiaomi’s initiatives on sustainability have been carried out globally.

“From the moment we set up this company in 2010, Xiaomi has been committed to improving the world we live in. In 2020, we joined the United Nations Global Compact and committed to its ten stipulated principles of corporate responsibility.” Lei Jun, Chairman and CEO, Xiaomi Corporation, expressed in the report. “You can also read about how sustainability at Xiaomi is governed from top to bottom, how we treat our people and suppliers, how we interact with our communities and our response to the global environmental challenges.”

The report describes how Xiaomi has worked to incorporate environmental protection into its product design and manufacturing to the environment. For example, there was a 60% decrease in plastic usage for Mi 10T and Mi 10T Pro series packaging. By the end of 2021, Xiaomi aims to achieve higher percentage of plastic reduction in the packaging of its new products in Europe. The report also highlights Xiaomi’s ability to make energy-saving an important feature of more than 40 types of consumer products. As the report documents, Xiaomi ensures that its products are fully compliant with all the environmental and safety regulations of the countries where they are sold. Its products are compliant with EU regulations including the CE, REACH, RoHS and WEEE Directives.

Xiaomi highlights the crucial role innovation plays in sustainability and to address global issues. For example, as part of Xiaomi’s commitment to contribute to the UN Sustainable Development Goals, it has become a partner in the development of an earthquake early warning system. In China, and available soon in other countries with earthquake zones, Xiaomi smartphones running the MIUI (11 and above) system and Mi TVs can notify consumers within seconds of an earthquake occurring. These alerts provide information about the nearest emergency shelter, emergency contact details, medical contacts, and rescue information to help in a critical situation. During 2020, the Xiaomi MIUI Earthquake Alert has detected 29 earthquakes above magnitude 4.0 and sounded more than 9.4 million alerts.

During 2020, Xiaomi also played an active role in fighting against COVID-19. In March 2020, it donated tens of thousands of FFP3 face masks to the Italian government and helped residents in the severely affected Veneto region. It also sent supplies to France, the UK and Poland. When schools in Europe had to close and move to online lessons, Xiaomi Spain donated 1,000 smartphones to the Spanish Ministry of Education and distributed them to children across the country. As of July 15, 2020, the Beijing Xiaomi Foundation had donated medical supplies to a total of 14 countries including Italy, Spain, Japan, Korea, Indonesia and Myanmar. This donation is worth RMB 5.9 million ($854,000).

The full text of the 2020 Xiaomi Sustainability Report can be downloaded here.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

ShotByMi Awards 2021 first episode winner announcement

On 18th June, ShotByMi Awards 2021 first episode “colorful life” winner announcement was published. Mi Fans from all over the world submitted 164,000 entries for the contest, among them 11 photos won prizes. ShotByMi official team announced the final winner @Jelly Febrian who received the Grand Prize including $5,000 creative fund for Xiaomi’s official photography shooting program. Outstanding Prize winners were announced as well.

Photos submitted into the contest showcased participants’ personal visions of life by telling unique stories through the lense of a Xiaomi phone.

Here is the work of the final winner @Jelly Febrian

Title : “An Old Lady Is Weaving A Fish Net”

As A Winner Shot By Mi Awards 2021 :

I Love photography since I was in Junior high, My father tought me how to make a great picture at that moment, and he tought me how to use pocket cameras and DSLR cameras. During this pandemic, I tried to make photos with smartphones, I used Redmi 6 Pro, which is used by my mother. However, she died last year, maybe this is the sustenance of her smartphone to use it in a positive way.”

The story behind the photo:

The photo was taken when I came to a tourist village in Bogor, Indonesia, to a venue used to introduce Indonesia’s culture, especially that of West Java. There were people doing Silat, Making Umbrellas, Pottery, Drying cloth, and Making Fish Nets.

Judges’ Quotes:

Photograph has captiured in a interesting angle the daily life of the old woman, great light and colors” –Mattia Passarini

“Great vignetting, focus and quality. Interesting use of colors” –Max Rive

“This was a striking image with the subject popping out from a sea of monochromatic textures. Great leading lines and overall composition”–Mango Street

The ShotByMi contest commetee also announced Top 10 Outstanding Prize winners, thery are @Andi Nursam adiputra, @Yudy bento,@Pramit Das, @Tanjir Ahmed, @Daniel Blasius, @Jiantian Su, @Tanvir Ahmed BD,@Андрій, @Johan Villamizar Torres and @Przemek.

There were also 8 winners announced in the Most Popular Works category, they are @Jabir Jidan, @Marshal, @Pyae Phyo Aung, @Suhail, @Coffee, @Duoduo Xiang, @Shiwei Zhang, and @Hongsheng Wang.

New offline Xiaomi stores will be launched starting from next month in Russia, Colombia, Mexico, the United Kingdom, France, and Spain. A series of activities and workshops will be organized at those brand new Xiaomi stores, among them a photo exhibition with works from ShotByMi Awards participants. Other engaging activities like lucky draws and photoshoots will also be part of the events. All Mi Fans who participate will receive customized gifts.The next installment of the ShotByMi photography program will launch soon, please stay tuned.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Highlights Privacy Protections at June Meeting

Xiaomi’s Security and Privacy Awareness Month and its launch of two privacy white papers demonstrate the company’s embrace of industry-leading standards on security and privacy

Beijing, CHINA, June 29, 2021 – Xiaomi today completed its Security and Privacy Awareness Month at the Xiaomi Science and Technology Park. During the activities in June, Xiaomi highlighted its information security and privacy protection practices to its employees, industry executives, industry experts and the public. It also distributed white papers on security and privacy as well as a transparency report about data security.
This is the second year for Xiaomi’s Security and Privacy Awareness Month. This year, the theme was “Security is our shared responsibility. Always think before you act.” The goal was to show Xiaomi’s determination to pursue industry-leading standards on security and privacy and to reinforce its commitment to transparency. Cui Baoqiu, Xiaomi Vice President and Chairman of Xiaomi Security and Privacy Committee, said, “As a leading Android smartphone manufacturer, we carry a great responsibility. We are committed to letting consumers know how their personal information is collected, used, and protected. We are proud to say that Xiaomi upholds world-class standards on security, privacy, and transparency.”

Cui Baoqiu, Xiaomi Vice President and Chairman of Xiaomi Security and Privacy Committee, delivered a presentation on Xiaomi’s privacy practice during the closing ceremony.

The protection of users’ data and privacy has always been Xiaomi’s priority. In 2014, Xiaomi established its Security and Privacy Committee. In 2016, Xiaomi became the first Chinese enterprise to receive certification from TrustArc. Xiaomi adopted the General Data Protection Regulation (GDPR) of European Union compliance assessment in 2018. In 2019, Xiaomi security and privacy practices were certificated on ISO/IEC 27001, ISO/IEC 27018. It also published its first version of the MIUI security and privacy white paper. At this year’s monthlong program, employees and visitors learned about security and privacy related topics. These included how to protect personal information through interactive exhibition. Classes from Xiaomi’s Security Academy were also held for employees, covering topics for different departments, for example, “How to Stick to the Privacy Protection in Product Development”, “General Safety Research and Development”, and “Business Risk Control”, etc. Xiaomi Cup CTF competition offered an opportunity for thousands of engineers to act as “hackers” and to participate in a coding competition to solve privacy challenges. The company also invited International Association of Privacy Professionals (IAPP) certificated instructors to conduct professional training for employees. Xiaomi held an IoT Security Panel and a Privacy Protection Panel with industry experts on security and privacy. Participants included Margaret Honda, Global Research Manager at IAPP, Brad Ree, CTO at ioXt, David Mudd, Global Digital Product Certification Director at BSI, Scott Roberts, Director of Android Security Assurance at Google, Richard Watson, Lead Partner of APAC Cybersecurity Risk Management at EY, and Paul Breitbarth, Director of Global Policy & EU Strategy at TrustArc. Richard Watson, Lead Partner of APAC Cybersecurity Risk Management at EY, noted that consumers expect their data to be collected and stored securely. The most important factors when sharing personal data with an organization were secure collection and storage processes (63%), control over what data is being shared (57%), and trust (51%) . Paul Breitbarth, Director of Global Policy & EU Strategy at TrustArc, advised organizations about the international transfer of user data. He discussed the importance for data exporters to ensure an essentially equivalent level of data protection by adhering to international laws and undertaking other verifiable actions. Two important documents on privacy were issued during the month: the MIUI Privacy White Paper and the Xiaomi loT Privacy White Paper. They summarize Xiaomi’s privacy policies and practices in MIUI and IoT products and explain what kind of user data is collected and how it is used and protected. They also illustrate the privacy policy of each app that comes with MIUI and all commonly-used loT products. These papers can be found in the Xiaomi trust center, https://trust.mi.com/. In addition, Xiaomi published its Transparency Report 2020 at https://trust.mi.com/, details the data requests Xiaomi received from governments and law enforcement agencies around the world and how Xiaomi responded to them. Transparency, accountability, user control, security and compliance are Xiaomi’s privacy protection principles. Xiaomi complies with local laws in all markets in which it does business. It will never cease to produce safe and reliable products around the world to help everyone enjoy a better life through innovative technologies.

—End—

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.  With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.  Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Ranked 70th on the Top 100 Most Valuable Global Brands 2021

Marking the third consecutive year that Xiaomi stays on the list with a 50 percent increase in brand value compared to last year according to Kantar

Beijing, CHINA, June 22, 2021 – Global technology leader Xiaomi announced that it ranked 70th on the Kantar BrandZ Top 100 Most Valuable Global Brands 2021, up 11 spots from last year, with a US$24.8 billion in brand value (50 percent increase YoY). 2021 is also the third consecutive year where the annual publication features Xiaomi as one of the top 100 most valuable brands worldwide, a testament of Xiaomi’s mission to relentlessly build amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi’s relentless pursuit of cutting-edge technology and innovation forms the bedrock of the company’s development and growth. It enables elevated endurance, super-fast charging capabilities and more solid product performance. These innovations are a testament to its continuous efforts to explore and push the boundaries of technological innovation. In April, Xiaomi’s commitment to innovation has also been recognized by Boston Consulting Group (BCG) which selected Xiaomi as one of “The Most Innovative Companies 2021”. This is the fourth time Xiaomi has made the list. Xiaomi is among the top 5 brands in the Consumer Technology Category of the Top 100 Most Valuable Global Brands, thanks to the trust and support of Mi Fans and users from all over the world. Kantar BrandZ adopts industry-leading brand valuations, along with research from the world’s most extensive brand equity study: Almost 4 million consumer interviews covering 18,500 brands across 512 categories in 51 markets.  In March, a new, revamped corporate visual identity was introduced, fusing eastern philosophy with the design concept of “Alive”. This new branding aims to further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audiences through its new dynamic logo. The concept of Alive is Xiaomi’s thinking and response to the turning point in the era of intelligent interconnectivity. Xiaomi is ushering into a new decade as it expands its presence from the masses to premium users, from technology to art space; from online to offline and all over the world.
According to Kantar, the Top 100 Most Valuable Global Brands recorded a remarkable increase in value of 42 percent this year, compared to a 6 percent increase last year and a 7 percent increase the year prior. This rise amounted to a gain of more than US$2 trillion in total brand value for the Global Top 100 and represented an acceleration in growth for the world’s largest brands, following the disruptions of COVID-19. 
 

—End—

 
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
 
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
 
As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.
 
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
 
For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Celebrates 1000 Xiaomi Stores Event with Mi Fans Across the World

The opening of the 1000th Xiaomi Store amid pressure of Covid-19 pandemic is testament to the strong potential of Xiaomi’s global retail business

June 5, 2021, Beijing, CHINA – Global technology leader Xiaomi today announced it has opened over 1000 Xiaomi Stores in global markets*, marking a major milestone in the company’s global expansion. To celebrate this momentous occasion, Xiaomi is holding a 1000 Xiaomi Store event both online and offline, offering exclusive gifts and promotional sales as an expression of gratitude to the Mi Fans and loyal customers that have helped the company reach these new heights.


Against all odds – 1000th Xiaomi Store opens following fastest growth year yet


This significant feat was achieved despite the challenging circumstances faced by brick-and-mortar shops around the world. Xiaomi Store success defying this trend is a testament to the strength of the Xiaomi brand among consumers and the enormous potential for Xiaomi’s business to prosper in global markets.


Xiaomi Stores are independent offline retail shops established and operated by Xiaomi’s own partners. All of the global Xiaomi Stores are run in accordance with Xiaomi standards and exclusively sell officially authorized Xiaomi products. Xiaomi Stores are therefore high-standard, official representatives of the company’s offline retail business.


Global Xiaomi Store campaign – 5 years on


The first global Xiaomi Store opened its doors to our Mi Fans in Singapore in 2016. Since then, the number of shop fronts have expanded rapidly across the globe. 


To mark this momentous occasion, Xiaomi is launching the 1000 Xiaomi Stores celebration both online and offline as a way of giving back to the countless Xiaomi consumers and Mi Fans that have supported the company and believed in its products over the years.


The celebrations will kick off with an online promotional event along with large sales available at most offline Xiaomi Stores**. Exclusive event gifts will come with a specially designed Xiaomi logo composed of the phrase “Thank You” in dozens of different languages – an expression of gratitude to all of the Mi Fans who have made this milestone possible.


Xiaomi has expanded its footprint at the fastest pace ever, since the Xiaomi Store program began in 2016. We can think of no better way to give back to all of the Mi Fans that have supported us during this challenging year than hosting this celebration across our markets.

*Excluding China and India.

**Please refer to your local market for promotional details.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi posts record results as 2021 Q1 revenue and profit hit historical high levels

“Smartphone × AIoT” strategy boosts performance across all segments Maintains top 3 position in global smartphone market

Hong Kong, May 26, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announced its unaudited consolidated results for the three months ending on March 31, 2021. In the first quarter of 2021, Xiaomi’s total revenue and adjusted net profit far-exceeded market expectation. Total revenue for the period amounted to RMB 76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB 6.1 billion, an increase of 163.8% year-over-year.
Q1 2021 financial highlights:
  • Total revenue at RMB 76.9 billion, up 54.7% YoY;
  • Gross profit at approximately RMB 14.2 billion, up 87.4% YoY;
  • Non-IFRS adjusted net profit was RMB 6.1 billion, up 163.8% YoY.
Xiaomi Corporation said, “During the first quarter of 2021, both our total revenue and adjusted net profit reached record highs in the quarter, demonstrating the robustness of our business model and the strong execution of our strategies. The strong growth of smartphone shipments drove a continued expansion of our global user base. Our AIoT platform has continued to scale in tandem across the world. Besides the solid growth in our existing business lines, we are also continuing to explore new opportunities and broadening our business horizon. In March 2021, we unveiled our new branding identity and also announced our official foray into the smart electric vehicle business, setting the course for an exciting journey that will ensure a bright future for the company in the coming decade.” Quarterly Performance Review Global smartphone shipments maintained top three position as Xiaomi continued to enhance its competitiveness in the premium smartphone market In the first quarter of 2021, Xiaomi’s smartphone business continued to grow significantly. Revenue from smartphone sales grew by 69.8% to RMB 51.5 billion year-over-year. Global smartphone shipments in the period reached 49.4 million units and the gross profit margin for the smartphone business was 12.9%. According to Canalys, the Group maintained 3rd position in terms of smartphone shipments globally during the quarter, registering a market share of 14.1%
Xiaomi’s smartphone business in mainland China has also maintained its rapid growth trajectory. According to Canalys, in the first quarter of 2021, Xiaomi rose to the 4th position winning a market share of 14.6%. The Group further strengthened its market position across online channels. According to third-party data, Xiaomi’s online smartphone market share in mainland China jumped to 38.0% in the first quarter of 2021 from 18.5% in the first quarter of 2020. Meanwhile, it also expanded offline retail presence in mainland China. As of April 30, 2021, the number of our retail stores surpassed 5,500, an increase of over 2,300 stores from December 31, 2020. This enriched premium product portfolio has underpinned Xiaomi’s robust growth in the premium smartphone market. In the first quarter of the year, global shipments of the Group’s smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 4 million units. In addition, according to third-party data, Xiaomi’s market share for smartphones with prices between RMB 4,000 and RMB 6,000 in mainland China increased to 16.1% in the first quarter of 2021 from 5.5% in the first quarter of 2020. Outstanding performance underpinned by “Smartphone × AIoT” strategy In the first quarter of 2021, the Group’s core strategy of “Smartphone × AIoT” continued to underpin its outstanding performance. IoT and lifestyle products segment witnessed strong performance with revenue increasing 40.5% year-over-year to RMB 18.2 billion.
In the first quarter of 2021, global shipments of Xiaomi’s smart TVs reached 2.6 million units. According to All View Cloud (“AVC”), the Group’s TV shipments ranked No. 1 in mainland China for the 9th consecutive quarter and remained top five globally. In addition, our large-screen smart TVs continued to gain widespread acclaim within the market. According to AVC, Xiaomi and Redmi TVs continued to rank No. 1 by retail sales volume in the over 70-inch TV market in mainland China, with a market share of 29.0%, as retail sales volume increased over 160.0% year-over-year. The Group’s IoT and lifestyle product segment also continued on its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 81.1% year-over-year in the quarter. The Group’s electric scooters, air purifiers, Mi Box and other products maintained their widespread popularity. Xiaomi continued to scale up AIoT platform. As of March 31, 2021, the number of connected IoT devices (excluding smartphones and laptops) on its AIoT platform reached 351.1 million units. The number of users with five or more devices connected to our AIoT platform (excluding smartphones and laptops) reached 6.8 million, representing a year-over-year increase of 48.9%. In March 2021, AI Assistant (“小愛同學”) had 93.0 million MAU, and the MAU of Mi Home App reached 49.2 million, representing a year-over-year increase of 22.8%.
Internet user base continued to expand; advertising revenue reached another quarterly record high The Group’s internet services segment continued its solid growth as revenue grew 11.4% year-over-year to RMB 6.6 billion in the first quarter of 2021. The gross profit margin of internet services segment reached 72.4% in the quarter. Advertising revenue reached another quarterly record high of RMB 3.9 billion, representing an increase of 46.3% year-over-year. Xiaomi’s global internet user base has continued to expand rapidly. In March 2021, the MAU of MIUI increased by 28.6% year-over-year to 425.3 million while the MAU of MIUI in mainland China rose to 118.6 million, representing a year-over-year increase of 6.4% and a net gain of 7.7 million users from December 2020. As the Group broaden its TV internet service offerings and reached a larger use base, MAU of smart TVs and Mi Box increased over 34.0% year-over-year in the quarter. Meanwhile, supported by the continuous growth of paid subscribers of TV internet services, the number of TV paid subscribers increased 8.2% year-over-year to 4.7 million as of March 31, 2021.
Overseas internet services revenue increased 50.0% year-over-year to RMB 0.9 billion. Our internet user base continued to expand in key overseas markets, with MAU of MIUI increasing 95.5% year-over-year in Western Europe. Going forward, the Group will further diversify overseas internet service offerings and enhance user experience while driving growth in overseas internet services business. Overseas markets maintain growth momentum achieving explosive growth across Europe In the first quarter of 2021, Xiaomi’s revenue from overseas markets increased 50.6% year-over-year to RMB 37.4 billion. According to Canalys, Xiaomi’s market share in the first quarter ranked among the top five smartphone companies in terms of shipments in 62 countries and regions globally, and No. 1 in 12 countries and regions.
Xiaomi further improved its competitive positioning in key markets. According to Canalys, in the first quarter of 2021, the Group was ranked among the top two for the first time in Europe following an 85.1% year-over-year increase in smartphone shipments allowing us to retain a market share of 22.7%. Notably, Xiaomi was ranked No. 1 in Eastern Europe for the 2nd consecutive quarter as smartphone shipments increased 81.8% year-over-year to reach 32.5% market share. Xiaomi was also ranked No. 1 for the first time in Russia with a market share of 32.1%. The Group retained its top 3 position in Western Europe as market share rising to 16.6% following an 89.3% year-over-year increase in smartphone shipments. The Group was ranked No. 1 in Spain for the 5th consecutive quarter after achieving a 35.1% market share. Additionally, Xiaomi’s market position rose to No. 2 in Italy and it retained the No. 3 spot in Germany and France and entering the top 5 in the U.K. for the first time, all with growth rate in shipments exceeding 90% year-over-year. Moreover, Xiaomi was ranked No. 1 for the 14th consecutive quarter in India in terms of smartphone shipments where it has a market share of 28.3% The Group continued its strong growth momentum in new markets. According to Canalys, its position in Latin America rose to No. 3 as smartphone shipments increased 161.7% year-over-year to reach a 11.5% market share. Additionally, Xiaomi ranked No. 3 in the Middle East as smartphone shipments increased 87.8% year-over-year. Meanwhile, Xiaomi attained the No. 4 spot in Africa as smartphone shipments increased 191.0% year-over-year. As of March 31, 2021, Xiaomi has also established cooperation with over 150 carrier channels (including carrier subsidiaries) worldwide. Technology innovation as the cornerstone for a better life Xiaomi’s relentless pursuit of cutting-edge technology and innovation forms the bedrock of the Group’s development and growth. In the first quarter of 2021, the Group recorded RMB 3.0 billion in research and development expenses representing a year-over-year increase of 61.0%. The Group enables elevated endurance, super-fast charging capabilities and more solid product performance. These innovations are a testament to its continuous efforts to explore and push the boundaries of technological innovation. Moving forward, the Group will remain committed to ramping up R&D investments and recruiting global technological talents to relentlessly pursue innovation in core technologies as well as smart manufacturing.

– End –

About Xiaomi Corporation Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. For more information about Xiaomi as a company, please visit https://blog.mi.com/en/ For media enquiries, please write to global-pr@xiaomi.com