Xiaomi makes a reappearance in the world’s 50 most innovative companies

Ranked 24th, Xiaomi is acknowledged for its boundary-busting innovation efforts.

This is the third time the company has made the list after the rankings of 2014 and 2016 respectively.

Beijing, CHINA, June 23, 2020 – Global technology leader Xiaomi is ranked at No. 24 among the 50 most innovative companies of 2020 in the world, making its reappearance on the list, according to a latest report by Boston Consulting Group (BCG).

The BCG report, titled The Most Innovative Companies 2020: The Serial Innovation Imperative, acknowledges Xiaomi for its active cross industry innovation efforts, based on a new scoring dimension that captures each firm’s variety and intensity of boundary breaking. 

“In a world where every industry is becoming a technology industry to some degree, this kind of boundary-busting innovation is an increasingly important innovation capability,” according to the report. 

“This result is in tandem with our mission of letting everyone in the world enjoy a better life through innovative technology, something that has been widely recognized by our Mi Fans and users in over 90 markets around the world where we are present,” said Shou Zi Chew, President of International, Xiaomi.

“At this company, we embrace a culture of bold innovation to push the boundaries of what technology can offer. A spirit of innovation permeates our company and guides our pursuits of relentlessly building amazing products, while bringing down the barrier of innovative technologies,” Shou added. 

The company is committed in investing at least RMB 50 billion (~USD 7 billion) over the next five years in “5G+AIoT” to double down on its lead in the “5G+AI+IoT” (5G+AIoT) and next generation super internet”, and to ensure the company wins in this new smart era.

The company has also continually increased its research and development (R&D) investment. In 2019, the company’s R&D investment reached RMB 7.5 billion, a 29.7% year-on-year increase on the back of substantial R&D expansion for the three prior years. In 2020, the investment is expected to increase to RMB 10 billion. As of March 31, 2020, the R&D personnel, totaling 8,984, were staffed across various departments, accounting for 48.6% of all full-time employees.

Xiaomi’s patent portfolio covers many fields with respect to smartphones, smart hardware, internet technologies, manufacturing and product design. As of December 31, 2019, the company held over 14,000 granted patents and over 16,000 pending patent applications worldwide. Among the granted ones, over 6,500 patents were registered in various overseas countries and jurisdictions.

This is the third time Xiaomi has made the list. The company ranked as No. 35 twice respectively among the 50 most innovative companies of 2014 and 2016.

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th. 

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

Xiaomi and Mastercard announce the launch of Mi Smart Band 4 NFC with the contactless payment function in Russia

  • Russia has become the first country where Mi Smart Band 4 with full-fledged NFC payment functionality is available 
  • The cost of the new device is 3,990 rubles
  • The payment function is available to Mastercard cardholders
  • The initial list of the partner banks has been announced

Moscow, June 18, 2020– Global technology leader Xiaomi today announced the launch of Mi Smart Band 4 NFC – a special edition of the fitness band with contactless payment technology. This innovative product was developed in collaboration with Mastercard and will be available to the cardholders of this payment system. Russia is the first market in the world to launch this unique version of the device with NFC payment capability. 

Mi Smart Band 4 NFC retains all the features that owners of the standard version Mi Smart Band 4 loved – a full color AMOLED display, a water-resistant body (up to 50m), as well as advanced software features: recognition of swimming styles and the ability to control music players directly from the wearable. The new model is completed with an NFC chip where you can make purchases using the contactless Mastercard payment technology.

The holders of Mastercard cards issued by Raiffeisenbank, VTB, Tinkoff Bank, Otkritie Bank, Rosselkhozbank, PSB, Russian Standard Bank, MKB, and Credit Europe Bank (Russia) will be the first to experience this service. The number of issuers which customers will be able to pay with the Mi Smart Band 4 NFC will be added over time.

“Mastercard is the first to bring a lot of innovations to Russia, and we are constantly working to ensure that convenient payment solutions are available to Russians. Modern technologies with Mastercard give freedom of choice and an opportunity to pay in the most suitable way, and when it is convenient for you. We are pleased that the holders of Russian Mastercard cards will be the first to try the new product by simply and safely paying for purchases with Mi Smart Band 4 NFC everywhere Mastercard’s contactless technology is accepted,” Alexey Malinovskiy, Head of Mastercard in Russia, commented.

“Xiaomi is famous for offering its users innovative products at honest prices. With the entry of Mi Smart Band 4 NFC, it will dramatically change the daily habits of people. Paying with a fitness band is comfortable, fast, and reliable. Once you’re used to this convenience, you will no longer return to the usual payment methods. I would like express our appreciation to Mastercard and all the banks that believed in us, and the support they have provided to help us to make technology accessible to everyone,” Yu Man, Head of Xiaomi in Russia and the CIS, said.

To set up contactless payments, a user needs to install the Mi Fit mobile app on a smartphone and add a supported bank card in the corresponding tab (up to 6 cards can be linked). To make a payment with the Mi Smart Band 4 NFC, a user needs to go to the “Cards” menu, select the added bank card and get the device close to a payment terminal.

NFC payments are protected by Mastercard tokenization technology that replaces the card number with a 16-digit token. Information is stored in a securely protected NFC chip developed by NXP. Unauthorized access to this information is not possible, and in case of loss of the device, Xiaomi has provided a number of protective measures that will protect the user’s payment data from unwanted access.

Mi Smart Band 4 NFC can be purchased starting from today at a price of 3,990 rubles. The product is available in the official online mi.com store, recommended partners of Xiaomi, Authorized Mi Stores, as well as in retail chains of Mvideo, DNS, Eldorado, MTS, Megafon, Beeline, Svyaznoy, Wildberries, AliExpress Tmall, Citilink, and Technopark.

Photo gallery of Mi Smart Band 4 NFC

 

***

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

 In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

YOUR VISION, YOUR STORY. XIAOMI KICKS OFF SHOTBYMI 2020 PHOTOGRAPHY CHALLENGE

Beijing, CHINA, June 16, 2020 – Xiaomi is holding its 2nd ShotByMi Photography Challenge, providing an opportunity for Mi Fans to capture the amazing moments in life with their Xiaomi phones. 

ShotByMi Photography Challenge is a long-term, innovative, and professional mobile photography contest. It was first held in 2019 and drew over 136,000 entries from 131 countries. 

This year, Xiaomi encourages more Mi Fans to tell their stories by shooting photos and videos, with the core idea of ‘Your vision, your story’.

There are three independently themed episodes, each one running for one month. The first theme is ‘Summer Vibes’, where participants can upload works that match the theme with no genre restrictions. In addition to photos, short videos are warmly encouraged for  ShotByMi, so that participants can have more freedom to create inspiring visual works. 

To ensure the professionalism and fairness of judging, ShotByMi 2020 invited a number of accomplished photographers as judges. Michael Yamashita, who has won numerous awards from industry such as the National Press Photographers Association and the Asian American Journalists Association, works as the lead judge. Three other influential photographers in different categories, Jordi Koalitic, Jord Hammond and Clay Enos, are also invited as judges. They will select the outstanding entries from each episode, including a grand prize of $5000 creative fund and a Xiaomi phone!

As a company driven by our community, we encourage Mi Fans to choose their favourite work. Qualified entries will be displayed on the ShotByMi website and users can vote once for each work. For each category,  ‘the most liked photo’ and ‘the most liked video’ will be awarded gorgeous prizes! All winners for the first episode will be announced on 1st August 2020.

ShotByMi 2020 also receives support from other parties, including short-video sharing app Likee and an online photographers community 500px. 

Xiaomi looks forward to sharing the beauty of life with Mi Fans by using our latest photography smartphones.

ShotByMi 2020 link: https://event.mi.com/global/shotbymi/

***

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. 

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

For more information about Xiaomi, please visit our blog http://blog.mi.com/en/

Redmi 10X Series Debuts in Mainland China

First smartphone to adopt MediaTek Dimensity 820 SoC and support dual 5G standby

Beijing, CHINA, May 26, 2020 – Today, global technology leader Xiaomi officially announced the Redmi 10X for Mainland China – the first phone in the new Redmi X series. Standing at the forefront of the industry, Redmi 10X is the first smartphone to ship with the MediaTek Dimensity 820 SoC while also supporting dual 5G standby, achieving top-of-the-line performance with an AnTuTu score of over 410,000. The series also offers a Samsung AMOLED display and 30x digital zoom camera.

Leading performance with MediaTek Dimensity 820

Powered by a MediaTek Dimensity 820 processor, Redmi 10X series is currently the highest performing mid-to-high-end smartphone on the market. Thanks to its flagship-level four-core architecture (4X ARM Cortex-A76 cores and 4X ARM Cortex A55 cores), MediaTek 820 provides a blazing clock speed of up to 2.6Hz, enabling Redmi 10X to achieve an AnTuTu score of over 410,000, ranking first in its price range.

To ensure stable and uninterrupted performance during prolonged gaming sessions, Redmi 10X series is kept cool with a liquid cooling system that surrounds a suspended heat pipe, and multi-layered graphite to disperse the heat.

Non-stop connectivity with world’s first dual 5G standby

Redmi 10X series adopts an integrated 5G solution which supports dual-mode SA+NSA to cover mainstream Mainland China 5G frequency bands. When connected to two 5G networks simultaneously, the device can intelligently switch between the two networks to ensure optimal 5G connectivity at all times.

To continually provide peak performance with the best power consumption rate, Redmi 10X also leverages the MediaTek 5G UltraSave energy management function and smart switching technology to intelligently select optimal and sustained signal quality at lowest power.

Redmi 10X series also has targeted optimization capabilities for different usage scenarios such as elevators, basements, and high-speed transport. It is able to monitor network signals throughout popular transit routes to constantly optimize network parameters and pathways, greatly reducing the rate at which calls drop or data connectivity is lost, ensuring a stable and fast 5G connection across all locations.

 Celebrate creativity with unparalleled camera capability

Users can get creative with light photography thanks to Redmi 10X series’ outstanding camera capabilities that can capture intricate and experimental scenarios such as crowds, night scenery, running water, light painting, and starry skies. With this dynamic camera, users don’t need to fiddle with complex parameter setups in order to take playful images of light.

Redmi 10X series also boasts the industry’s first handheld low-light timelapse camera. Thanks to the low-light registration algorithm, interest point screening and 10ms nightscape alignment, users can take stunning night time photos and videos without the need of a tripod, providing a much simpler way of upgrading photography skills and video quality.

Redmi 10X series is fitted with a 48MP ultra-high resolution main camera. Redmi 10X Pro sports a 30x digital zoom with optical image stabilization (OIS), which significantly increases the stability while taking pictures.

Flagship-level features that revamps your mobile experience

Redmi 10X series sports a 6.57’’ Samsung AMOLED display that boasts 2400×1080 resolution for bright and clear image. The display supports HDR10+ and adjusts brightness and contrast in real time based on the content being played, ensuring optimal image details. With DC dimming, it minimizes stroboscopic effects in low lighting and ensures a comfortable viewing experience in the dark.

Redmi 10X series features an in-screen fingerprint sensor and customizable Always-on Display. The new Dark Mode 2.0 allows non-compatible third party apps to obtain dark mode coverage in all scenarios which ensures comfortable viewing at night, and saves 50% more power compared to LCD Dark Mode.

Redmi 10X series puts an end to the hassle of daily charging. Equipped with a 4,520mAh (typ) large capacity battery, it offers the hardware required for long lasting battery life. Redmi 10X Pro also supports 33W PD fast charge to quickly regain a sufficiently charged battery level.

Designed with a full 3D curved screen glass body, Redmi 10X series comes in four colors: Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold. The Lunar Gold variant adopts the AG craft commonly seen in flagship phones, which is designed with a matte finish that exudes quality and is resistant to finger smudges. Both sides of the device are built with the highly durable Corning® Gorilla® Glass 5, giving it smash and drop-proof qualities. Redmi 10X series sports IP53-level for dust and splash protection, offering resistance to light rain and other unexpected mishaps of daily life.

Other notable features include: Xiaomi’s latest MIUI 12 software1,multifunctional NFC for swift payments and door access, linear motor for haptic feedback, 1217 ultra-linear speaker for loud playback, IR blaster for quick remote control, and an in-screen fingerprint sensor for quick unlock experience – a powerful configuration rarely seen in other products in a similar price range.

Redmi 10X series comes in two editions, Redmi 10X and Redmi 10X Pro. The core hardware configuration of the two devices maintains a high degree of quality and consistency.

Redmi 10X comes in four variants: 6+64GB, 6+128GB, 8+128GB, and 8+256GB, priced at RMB 1,599, RMB 1,799, RMB 2,099, and RMB 2,399 respectively.

Redmi 10X Pro comes in two variations: 8+128GB and 8+256G, priced at RMB 2,299 and RMB 2,599 respectively. The two devices are currently available for purchase through all official Xiaomi channels.

Xiaomi also revealed the Redmi 10X 4G edition. Sporting a MediaTek Helio G85 processor, Redmi 10X 4G has a 6.53’’ full screen display with a tiny in-display camera and a 48MP rear quad camera, a large 5,020mAh (typ) battery and an ultra-large 128GB storage capacity. It comes in three colors: Skyline Blue, Forest Green and Frost White. Priced at RMB 999 for 4+128GB, it is currently available for purchase through all official Xiaomi Mainland China sales channels.

Quick Specs:

Redmi 10X Pro Redmi 10X (5G) Redmi 10X (4G)
Display 6.57’’ Samsung AMOLED Dot Drop Display

2400 x 1800 FHD+

4300,000:1 (typ) contrast ratio

800nit max. brightness

DC dimming

HDR10/10+

6.53” LCD DotDisplay

2340 x 1080 FHD+

1500:1 contrast ratio

450nit max. brightness

TÜV Rheinland Low Blue Light Certification

Corning® Gorilla® Glass 5

Body IP53-level splash-proof

3D curved design, Corning® Gorilla® Glass 5 both front and back

IP53-level splash-proof
Dimension 164.16 x 75.75 x 8.99mm 162.3 x 77.2 x 8.9mm
Weight 208g 205g 199g
Network Support Dual Mode SA+NSA

Dual 5G standby: n1/n3/n41/n78/n79

Supports 1T4R

TÜV Rheinland High Network Connection Performance(Gaming)

Dual SIM + microSD

Dual 4G standby

Processor MediaTek Dimensity 820, up to 2.6GHz clock speed

7nm process technology

CPU: A76+A55

GPU: Mali-G57 MC5

MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55

GPU: ARM G52 MC2

Storage LPDDR4X + UFS2.1(Write Turbo + HPB) LPDDR4X + eMMC 5.1

Supports up to 512GB Micro-SD expansion

Heat Dissipation Suspended heat pipe + 5-layered graphite N/A
Rear Camera 48MP main camera, 1.6μm (4-in-1)

8MP ultra wide-angle camera, 119° FOV

8MP telephoto camera, 30x digital zoom, OIS

5MP macro camera, AF

48MP main camera

8MP ultra wide-angle camera, 119° FOV

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

Front Camera 20MP AI Beautify 16MP AI Beautify 13MP, 1.12μm, f/2.25
Connectivity Multifunctional NFC

IR blaster

Bluetooth 5.0

IR Blaster

Bluetooth 5.0

Bluetooth 5.0

Supports FM radio playback

Security Optical in-screen fingerprint sensor Rear fingerprint sensor
Charging 4520mAh (typ)

33W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

4520mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

5020mAh (typ)

22.5W in-box charger

Up to 9W wired reverse charge

Supports Quick Charge™ 3.0

Audio 1217 ultra-linear speaker

3.5mm headphone jack

1216 linear speaker

3.5mm headphone jack

Motor Linear motor Vibration motor
System MIUI 11 based on Android 101
Variant 8GB + 128GB
8GB + 256GB
6GB + 64GB, 6GB + 128GB
8GB + 128GB, 8GB + 256GB
4GB + 128GB

6GB + 128GB

Color Twilight Purple, Deep Ocean Blue, Starlight White, Lunar Gold Skyline Blue, Forest Green, Frost White

 

Redmi Smart TV X Series

Following the huge success of Redmi Smart TV Max 98’’, Xiaomi also announced today three new variants under the Redmi X Series: Redmi Smart TV X50, Redmi Smart TV X55 and Redmi Smart TV X65.

Featuring a 97% screen-to-body ratio and an ultra-slim metal bezel, the Redmi Smart TV X series offers a stunning full screen display that supports 4K high-resolution playback and up to 85% NTSC spectrum. It also comes with a range of premium features that include 60Hz MEMC technology, 8 units punchy base audio system, Dolby Audio enhancement technology and DTS-HD support. Combined, Redmi Smart TV X series will guarantee you a truly immersive gaming and movie session. All variants support remote control using XiaoAi AI Assistant and are capable of connecting to other AIoT devices.

Starting from June 10th, Redmi Smart TV X65 and Redmi Smart TV X55 will be available for purchase via Xiaomi official channels in mainland China, priced at RMB 3,299 and RMB 2,299 respectively. Redmi Smart TV X50 will also be available soon.

RedmiBook 16 Ryzen™ Edition

Xiaomi also unveiled a brand new laptop under the Redmi brand – RedmiBook 16 Ryzen Edition. Featuring a 16.1’’ full screen display with 3.26mm ultra-slim bezels, the screen achieves 100% sRGB for color accuracy. RedmiBook 16 Ryzen Edition is among the first batch to sport the all-new 7nm AMD Ryzen 4000 series. Its CPU performance increases by 34.5%, while the battery efficiency increases by 60% compared to the 7nm Zen2. The device offers a long-lasting battery life of up to 12 hours with superb charging speed that charges up to 50% in just 38 minutes via USB type-C2. It also comes with a compact foldable 65W charging adapter for convenience.

Aside from RedmiBook 16 Ryzen Edition, two other models were introduced at the launch – RedmiBook 14 II Ryzen Edition and RedmiBook 13 Ryzen Edition.  All the RedmiBooks come with 16GB LPDDR5 RAM and 512GB SSD ROM variant, and will be available at RMB 3,999 via Xiaomi’s Mainland China official sales channels.

For product images, please refer to Redmi 10X, Redmi 10X Pro, Redmi 10X 4G.

1 MIUI 12 updates will gradually rollout via OTA starting from late June 2020.

2 Data tested by Xiaomi internal lab, actual usage may vary depending on different conditions.

 About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

[News] Xiaomi’s revenue up 13.6% YoY in Q1 2020

Xiaomi’s Revenue Up 13.6% YoY in Q1 2020
Top and Bottom-line Grow Despite Headwinds, Both Beat Market Consensus
Major Products Sales Experience Solid Recoveries and Return to Pre-pandemic Level

Hong Kong, 20 May 2020 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, today announced its unaudited consolidated results for the three months ended March 31, 2020.

In the first quarter of 2020, Xiaomi achieved solid growth across all business segments. Its total revenue amounted to RMB49.7 billion, representing an increase of 13.6% year-on-year (“YoY”). Adjusted net profit was RMB2.3 billion, increasing by 10.6% YoY.

According to Canalys, a market research firm, Xiaomi successfully navigated the market downturn and were able to achieve the highest YoY growth in shipments among the top five smartphone companies worldwide. Meanwhile, Xiaomi’s smartphone 5G penetration rate in China was 25.9%, surpassing the industry average, reflecting its leading position in the 5G smartphone market, and the effective execution of the “5G + AIoT” dual-engine strategy.

Q1 2020 Financial Highlights:
• Total revenue was approximately RMB49.7billion, up 13.6% YoY, beating market consensus
• Gross profit was approximately RMB7.56 billion, up 44.9% YoY
• Non-IFRS adjusted net profit was RMB2.3 billion, up 10.6% YoY, beating market consensus
• R&D expenses was RMB1.9billion, up 13.4% YoY

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “Although the industry is facing severe challenges, the Group still experienced growth in all segments despite the market downturn, which fully reflects the flexibility, resilience and competitiveness of Xiaomi’s business model. In the first quarter of 2020, we successfully issued the first U.S. dollar bond, which was 7.5 times oversubscribed; we also featured on the ‘Forbes’ Global 2000 list’ again this year, which highlights the international capital market’s recognition of Xiaomi. We believe a crisis is the ultimate litmus test for a company’s value, business model and growth potential. As the impact of the pandemic starts to ease, we will continue to focus on the ‘5G + AIoT’ strategy and strengthen our scale of investment, in order to let everyone in the world enjoy a better life through innovative technology.”

Q1 2020 Performance Review

Dual-Brand Strategy Yields Excellent Results
Occupy the Leading Position in 5G Market

In the first quarter of 2020, Xiaomi’s revenue in the smartphones segment reached RMB30.3 billion, an increase of 12.3% YoY; its shipment of smartphones reached 29.2 million units in the same period, an increase of 4.7% YoY. According to Canalys, in the first quarter of 2020, Xiaomi ranked 4th globally in terms of smartphone shipments, and its market share rose to 11.1%, making Xiaomi one of only two of the top five smartphone companies worldwide to maintain YoY growth in shipments.

Xiaomi continued to execute its dual-brand strategy, which delivered excellent results, in the first quarter of 2020. Shipments of Mi 10 and Mi 10 Pro exceeded 1 million units two months after their launch in February 2020. The Redmi brand continued to introduce highly competitive products at different price points. Redmi launched its flagship K series Redmi K30 Pro and Redmi K30 Pro Zoom Edition. On the back of the highly popular Redmi Note 8 series, the second best-selling smartphone model globally in the first quarter of 2020 according to Canalys, Xiaomi launched Redmi Note 9S and Redmi Note 9 Pro in overseas markets.

Boosted by the premium smartphone models, the average selling price (“ASP”) of Xiaomi’s smartphones increased by 7.2% YoY in the first quarter of 2020, and the ASP of its smartphones in mainland China and overseas markets increased by 18.7% and 13.7% respectively.

IoT Business Grows Continuously
Driven by Solid Business Foundation

In the first quarter of 2020, Xiaomi’s revenue of the IoT and lifestyle products segment was RMB13.0 billion. Due to Xiaomi’s diversified IoT product offerings and solid business foundation, the Group achieved a YoY increase of 7.8% in revenue despite the pandemic.

As the world’s leading consumer IoT platform, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform grew to 252 million units as of March 31, 2020, an increase of 42.6% YoY. Moreover, the number of users who have five or more devices connected to the Company’s IoT platform (excluding smartphones and laptops) reached 4.6 million, an increase of 67.9% YoY. In March 2020, AI assistant“小愛同學” had 70.5 million monthly active users (“MAU”), an increase of 54.9% YoY; Mi Home app had 40.0 million MAU, an increase of 53.3% YoY.

In the first quarter of 2020, despite the overall decline in TV shipments globally due to the pandemic, Xiaomi’s global shipments of smart TVs still increased by 3% YoY to 2.7 million units, and its smart TV business continued to maintain its leading position in both mainland China and overseas markets. According to research firm All View Cloud (“AVC”), in the first quarter of 2020, Xiaomi’s TV shipments in mainland China ranked 1st for the fifth consecutive quarter and its global TV shipments ranked among the top five.

In February 2020, Xiaomi introduced the AX3600, a WiFi 6 enabled AIoT router, making Xiaomi the first brand in China to support WiFi 6 technology from terminals to routers. The sales of its routers increased by 124% YoY in the first quarter of 2020, and according to AVC, Xiaomi ranked 2nd in China in terms of online router shipments. Also, sales of its Mi True Wireless Earphones, Mi Band, Mi Electric Scooter and Mi Robot Vacuum increased by 619.6%, 56.0%, 40.7% and 40.0% YoY respectively.

According to Canalys, Xiaomi ranked 1st in terms of electric scooter and wearable bands shipments and 3rd in terms of True Wireless Stereo (“TWS”) shipments globally in 2019. According to iResearch, Xiaomi also ranked 1st in terms of electric scooter shipments globally in 2019.

Overseas Business Grows Despite Headwinds
Half of Total Revenue from Overseas Markets

Xiaomi’s overseas revenue increased by 47.8% YoY to RMB24.8 billion in the first quarter of 2020, accounting for 50.0% of its total revenue. Overseas revenue contributed to half of its total revenue for the first time.

In the first quarter of 2020, Xiaomi’s smartphone captured a market share of approximately 31.2% of shipments in India, and ranked 1st for the 11th consecutive quarter, according to IDC. Xiaomi leveraged its leading position in India, which also accelerated its growth in adjacent markets. According to IDC, Xiaomi ranked 1st in smartphone shipments in Nepal in the first quarter of 2020 with a market share of 30.9%, the equivalent of the market share of the 2nd and the 3rd ranked smartphone companies combined.

Besides, Xiaomi experienced remarkable growth in major overseas markets. According to Canalys, in the first quarter of 2020, its smartphone shipments grew by 58.3% YoY in the European market, accounting for 14.3% market share and ranking among the top four. Xiaomi also ranked among the top four in Italy, France and Germany. According to Canalys, Xiaomi’s smartphone shipments in Western Europe increased by 79.3% YoY. In Spain, it became the No. 1 smartphone company by shipments with a 28.0% market share. In Latin America, its market share ranked 5th following a 236.1% YoY increase in smartphone shipments, against a decline for the overall market. In addition, its smartphone shipments in the Middle East and Africa grew by 55.2% and 284.9% respectively.

Internet Services Revenue Grows Steadily

Xiaomi’s internet services revenue amounted to RMB5.9 billion in the first quarter of 2020, representing an increase of 38.6% YoY. User activity and time spent on its devices increased in the first quarter of 2020. In March 2020, the MAU of MIUI increased by 26.7% YoY to 330.7 million, while the mainland China MAU of MIUI reached 111.5 million.

By using diversified monetization methods, including search, pre-installation and news feeds, its expanded advertiser base across a variety of industries, and the optimization of its recommendation algorithms, advertising revenue reached RMB2.7 billion, an increase of 16.6% YoY. Besides, due to the fast-growing online gaming market in mainland China and higher online gaming average revenue per user from its premium smartphone users, its online gaming revenue increased by 80.5% YoY to RMB1.5 billion in the first quarter of 2020. Its internet services revenue outside of advertising and gaming from mainland China smartphones, including those generated from the Youpin e-commerce platform, fintech business, TV internet services and overseas internet services, increased by 71.5% YoY in the first quarter of 2020.

Video streaming and other subscription services provided on Xiaomi’s TVs became a major entertainment choice for many consumers amid the pandemic. As users grew accustomed to paid subscription services on Xiaomi’s platforms, its subscription revenue grew rapidly. In March 2020, MAU of its smart TVs and Mi Box reached 30.4 million, representing an increase of 46.8% YoY. As of March 31, 2020, the number of paying subscribers increased by 53.7% YoY to 4.3 million.

Impact of Covid-19 outbreak

Xiaomi spared no efforts to combat the coronavirus. Xiaomi was among the first internet companies to fight the pandemic in Hubei province, donating and delivering critical medical supplies to more than 30 hospitals in the province. Besides combatting the pandemic in China, Xiaomi actively fought to help address the global emergency and made large donations of medical supplies, including masks, protective suits and ventilators, to more than 30 countries around the world.

In mainland China, as the impact of the pandemic began to ease, the sales of Xiaomi’s major products experienced solid recoveries. The Group proactively worked with its supply chain partners to help them ramp up production capacities. Its production in mainland China has mostly resumed, and smartphone demand has rebounded quickly. Since April, its mainland China smartphone shipments have gradually returned to the pre-pandemic level, and its smart TV shipments have also largely recovered.

In overseas markets, Xiaomi’s extensive global reach allowed the Group to quickly strategize and deploy resources across different markets in response to the pandemic. As lockdown measures in various markets are gradually lifted, sales are starting to recover. As of the third week of May, the weekly number of smartphone activations in the European market had returned to over 90% of the average weekly level in January 2020.

– End –

 

 About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

POCO F2 Pro: The Ultimate Flagship Killer

Beloved smartphone brand returns with best-in-class performance experience

Beijing, CHINA, May 12, 2020 — POCO, the beloved smartphone product brand today launched its latest device: POCO F2 Pro. Tailored to tech enthusiasts, the device prioritizes performance over frills – without the traditional flagship price tag. 

With the Snapdragon™ 865 Mobile Platform under the hood, POCO F2 Pro offers sustained peak performance, extremely fast processing speeds, and a true full-screen viewing experience that’ll have techies waving goodbye to their current daily driver. 

Powerfully cool with Qualcomm® Snapdragon™ 865 and LiquidCool Technology 2.0

POCO F2 Pro takes the mobile experience to the next level with Qualcomm® Snapdragon™ 865: the most powerful 5G processor on the market. Paired with a Kryo™ 585 octa-core chip processor and Adreno™ 650 GPU, both offer 25% improved performance over their predecessor, delivering the ultimate performance with constantly connected users in mind. The powerful SoC is complimented with ultra high-speed LPDDR51 RAM and the latest UFS 3.1 storage, which enable POCO F2 Pro to offer top-notch read-and-write capabilities for insanely smooth operations.

With LiquidCool Technology 2.0, POCO F2 Pro sports the largest vapor chamber available on the market, along with multiple stacks of graphite and graphene. This solution keeps the device cool, especially the SoC and the surface of the phone, and sustains peak performance even under heavy activity loads. Optimized for power users and TÜV Rheinland High Gaming Performance certified, POCO F2 Pro delivers an improved gaming experience with enhanced HDR display and realistic haptic feedback with a z-axis linear motor. It also offers an immersive audio experience with Hi-Res Audio certification.

Sophistication meets vibrancy with a sleek design and 6.67” AMOLED ultimate Full Screen Display 

Checking all the boxes for a true-blue flagship killer, POCO F2 Pro touts a variety of favorite features, including an optical in-screen fingerprint sensor and Corning®️ Gorilla®️ Glass 5 on the front and back for sturdy protection. The device is offered in radiant colors and styles to suit every personality, including grey, purple, blue, and white – sporting an anti-glare matte finish in the purple and grey variants. 

With a contrast ratio of 5000000:1 and a brightness of 500 nits (typ) / 800 nits (HBM), the device brings display quality to the forefront. No matter the time of day, users can count on a comfortable viewing experience through POCO F2 Pro’s bright 6.67” AMOLED ultimate Full Screen Display, featuring a 360° triple ambient light sensor to deliver accurate ambient light detection and smooth brightness adjustment. 

Taking display quality even further, the device boasts the latest TÜV Rheinland Full Care Display Certification, HDR10+, DC dimming, and Sunlight Mode 2.0. Through its advanced customizable color scheme settings, users can incorporate their own unique flair to the device’s display for a personalized experience. 

Photography reigns supreme with 64MP quad rear camera and 20MP pop-up camera 

Touting an impressive 64MP rear quad camera set up, POCO F2 Pro’s Sony IMX686 sensor captures clear, detailed images, while its 13MP 123° ultra wide-angle lens lets users take effortlessly gorgeous landscapes and large group photos. A 5MP macro and 2MP depth sensor round out the rear camera for detailed close-ups with unparalleled bokeh, allowing for beautiful images every time.

With ultra-high definition video recording at 8K (24fps) and 4K (60fps), POCO F2 Pro turns any user into a cinematographer. The Pro mode for both photo and video offers more control over focus and exposure, so users can capture higher quality images without the use of a DSLR or other professional cameras. 

On the front, POCO F2 Pro sports a massive 20MP pop-up camera with a multicolor notification light, helping minimize front screen bezels without compromising camera quality. The selfie camera also sports 120fps slow motion video recording capability to turn even basic videos into cinematic masterpieces. 

Accelerated performance shines with high-capacity 4,700mAh (typ) battery and swift 9.6Gbps connectivity speeds

Enabling a reliable extended user experience, POCO F2 Pro packs a mighty punch with its massive 4,700mAh battery, surpassing the average user’s power needs even during heavy usage. The device also sports a swift 30W fast charge, which can fuel the device to 64% in just 30 minutes and 100% in 63 minutes2. In addition to superb charging speed, POCO F2 Pro also comes with a 33W in-box charger which provides a convenient power-up experience for users constantly on the go. 

With the support of WiFi 6, POCO F2 Pro provides a hyper-fast connectivity experience with speeds of 9.6Gbps, nearly three times as fast as WiFi 5. Additionally, the device integrates a multi-link connection allowing for stable and peak network connections at all times across 2.4G Wi-Fi, 5G Wi-Fi, and mobile data. 

POCO F2 Pro Quick specs

 

POCO F2 Pro
Display

6.67” AMOLED ultimate Full Screen Display
2400×1080 FHD+
Contrast ratio: 5,000,000:1
Brightness: 500 nits (typ) / 800 nits (HBM)
360° triple ambient light sensor
TÜV Rheinland Full Care Display Certification
HDR10+
Advanced color scheme settings
Corning® Gorilla® Glass 5

Color

Neon Blue, Electric Purple, Cyber Grey, Phantom White
– Anti-glare matte finish in grey and purple devices

Dimensions

 163.3mm x 75.4mm x 8.9mm, 218g

Network Support

Dual SIM standby3
Wi-Fi 6, 5G MultiLink

Processor

Qualcomm® Snapdragon™ 865, 7nm process technology
Kryo™ 585 octa-core CPU
Adreno™ 650 GPU
5G supported

Storage

LPDDR5 + UFS 3.1 (8GB+256GB variant)
LPDDR4X + UFS 3.1 (6GB+128GB variant)

Cooling System

LiquidCool Technology 2.0 – 3,435mm2 Vapor Chamber + multi-layer graphite + graphene, up to 14°C CPU core temperature reduction

Rear Camera 

64MP + 13MP + 5MP + 2MP quad rear camera
64MP high-resolution main camera
– Sony IMX686, 1/1.7“ sensor size, ƒ/1.89, 1.6μm 4-in-1 Super Pixel, AF, 6P lens
13MP 123°ultra wide-angle camera
5MP telemacro camera, 1.12μm pixel size, f/2.2, AF
2MP depth sensor

Supports 8K@24fps/4K@60fps video recording, Pro mode, 4K 30fps time-lapse, ShootSteady video, Video bokeh, Night mode 2.0, Vlog mode, Cinematic mode

Front Camera

20MP pop-up front camera
Supports 120fps front slow motion
Multi-color notification light
Drop protection 

Connection

Multifunctional NFC, IR blaster

Security

In-screen fingerprint sensor

Battery & Charging

4,700mAh (typ) battery
30W wired fast charge (63 mins to 100%2)
In-box charger: 33W
USB Type-C

Audio

3.5mm headphone jack
Hi-Res Audio certification

Motor

Z-axis linear vibration motor

System

MIUI for POCO based on Android 10

Storage Variants

8GB+256GB
6GB+128GB

 

POCO F2 Pro will be available for purchase online starting today at an early bird price of EURO 499 for 6GB+128GB variant. The 8GB+256GB variant starts at EURO 599.4

1LPDDR5 only available on the 8GB+256GB variant. The 6GB+128GB comes with LPDDR4X.
2Lab results. Results may vary based on individual conditions.
3Availability varies between markets. Supports dual 4G standby, single 5G standby. Dual 5G not supported.
4Pricing and availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 235 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi is present in more than 90 countries and regions around the world, and has a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

 

 

The Legend Continues: Xiaomi Drops Redmi Note 9 Pro and Redmi Note 9

Also announcing Mi Note 10 Lite and Mi Smart Standing Fan 1C

Beijing, CHINA, April 30, 2020 – Today Xiaomi announced in a global online launch event three new smartphones, including Redmi Note 9 Pro, Redmi Note 9 and Mi Note 10 Lite. Together with the all-new Mi Smart Standing Fan 1C, Xiaomi provides you with a kaleidoscope of cool products for summer. 

Legend Continues: Redmi Note 9 Pro and Redmi Note 9

Redmi Note 9 Pro

Redmi Note series has been offering some of the most incredible mid-range smartphones on the market, with over 110 million1 Redmi Note units sold across the globe. Together with the recently launched Redmi Note 9S, the new Redmi Note smartphone lineup continues to flaunt cutting edge design and innovation without the flagship price point. 

Photography and videography reign supreme with 64MP quad camera

Featuring an impressive quad-camera setup in the rear, Redmi Note 9 Pro’s 64MP main lens captures crisp, ultra-high resolution images in all lighting conditions while its 8MP ultra wide -angle lens enables stunning large group images without compromise. A 5MP macro lens and 2MP depth sensor round out the rear camera, letting users take stunning close-up shots with fantastic bokeh. 

On the front, Redmi Note 9 Pro sports a 16MP in-display camera for high-quality selfies. Its new slow motion selfie mode captures hilarious slow-motion videos — perfect for social media.  

Redmi Note 9 also brings photography to the forefront with a 48MP main camera and 8MP ultra wide-angle lens. Its 2MP macro lens and 2MP depth sensor complete the quad-camera setup, capturing beautiful images from all angles. A 13MP camera is positioned in-display to allow for maximum front screen display size.

Redmi Note 9 Pro and Redmi Note 9’s cinematic portraits and video mode turns users into directors by capturing content with a 2.39:1 aspect ratio – the same format commonly used in films. Meanwhile, with six different kaleidoscope options, everyone can shoot quirky, eye-catching videos in an instant, while the all new document mode transforms your smartphone into a pocket-sized scanner.    

Redmi Note 9 Pro

Long-lasting battery, fast charge

Packing a large 5020mAh (typ) battery, Redmi Note 9 Pro holds enough power to last until the next day without compromising on slim design. Better yet, the device offers 30W fast charging which is Redmi Note Series’ fastest-ever charging speed, with an in-box 33W fast charger that can charge up to 57% in just 30 minutes2.

Redmi Note 9 includes a 5020mAh (typ) battery with 18W fast charging support, making it an ideal companion for on-the-go users.

Extraordinary performance with powerful SoCs

With the all-new Qualcomm® Snapdragon™ 720G processor and up to 2.3GHz, Redmi Note 9 Pro offers a blazing fast, flagship-level experience. Built with 8nm process technology, the device delivers powerful performance while maintaining power efficiency. 

Redmi Note 9 Pro also sports a z-axis linear vibration motor for a more balanced user experience. The z-axis linear vibration creates 120 vibration effects depending on the user’s action, including different vibrations for photos, screenshots, notifications, clock settings and more. 

Under the hood, Redmi Note 9 has a MediaTek Helio G85 processor making it the world’s first smartphone to feature the new chipset. It also consists of a 2x A75 2.0GHz, 6x A55 1.8GHz CPU and an ARM G52 MC2 with roughly 1000MHz and a Manhattan 3.0 GPU at around 25 fps, offering ultra-smooth day-to-day performance.

Flagship-level DotDisplay  

Redmi Note 9 Pro features a stylish, notch-free 6.67” DotDisplay. A side-mounted fingerprint sensor makes the device more conveniently accessible, while an all-new front camera module design ensures a premium and immersive user experience. Redmi Note 9, on the other hand, flaunts an all-new look with the immersive 6.53” DotDisplay protected by a Corning® Gorilla® Glass 5 on the front.

Both Redmi Note 9 Pro and Redmi Note 9 feature an array of other fan-favorite features, including multi-functional NFC3, a 3.5mm headphone jack, and an IR blaster. These devices also come with the TÜV Rheinland low blue light certification for long-lasting eye comfort, and splash-proof nano coating for accidental spills. 

Redmi Note 9 Pro doesn’t skimp on style with three dynamic color options – Interstellar Grey, Tropical Green, and Glacier White. Redmi Note 9 users can choose from three captivating colors to appease any style, including Midnight Grey, Forest Green, Polar White.

Redmi Note 9 Pro comes in two variants: 6GB+64GB and 6GB+128GB, at a recommended retail price of USD 269 and USD 2994 respectively.

Redmi Note 9 has two variants: 3GB+64GB and 4GB+128GB, at a recommended retail price of USD 199 and USD 2494 respectively.

Redmi Note 9

Redmi Note 9 Series Quick Specs:

  Redmi Note 9 Redmi Note 9S Redmi Note 9 Pro
Display 6.53” DotDisplay
19.5:9 2340×1080 FHD+1500:1 contrast ratioNTSC 84% Corning® Gorilla® Glass 5TÜV Rheinland Low Blue Light Certification
6.67” DotDisplay

20:9 2400×1080

1500:1 contrast ratio

NTSC 84%

Corning® Gorilla® Glass 5

TÜV Rheinland Low Blue Light Certification

Body Midnight Grey, Forest Green, Polar White,  Splash-proof nano coating Interstellar Grey, Glacier White, Aurora Blue,

Splash-proof nano coating

Interstellar Grey, Glacier White, Tropical Green,

Splash-proof nano coating

Dimensions 162.3 x 77.2 x 8.9mm, 199g 165.75 x 76.68 x 8.8mm, 209g
Performance MediaTek Helio G85

12nm process technology

CPU: 2x A75 2.0GHz, 6x A55 1.8GHz, Octa-core CPU

GPU: ARM G52 MC2, up to 1000MHz

LPDDR4X + eMMC 5.1

Qualcomm®️ Snapdragon™️ 720G

8nm process technology

Kryo™ 465 CPU, Octa-core CPU, up to 2.3 GHz

Adreno™ 618 GPU, 750 MHz

The 5th gen Qualcomm®️ AI Engine

LPDDR4X + UFS 2.1

Rear camera 48MP wide-angle camera

8MP ultra-wide camera,118° FOV

2MP macro camera, AF 2-10cm

2MP depth sensor

48MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

64MP wide-angle camera

8MP ultra-wide camera, 118° FOV

5MP macro camera, AF 2-10cm

2MP depth sensor

Front camera 13MP in-display front camera 16MP in-display front camera
Connectivity Multi-functional NFC3

IR blaster

IR blaster Multi-functional NFC

IR blaster

Unlock Rear fingerprint sensor Side-mounted fingerprint sensor
Charging 5020mAh (typ) battery 

18W fast charge 

22.5W in-box charger

5020mAh (typ) battery 

30W fast charge 

33W in-box charger

Audio 1216 Linear speaker

3.5mm headphone jack

Motor Vibration motor Z-axis linear motor
System MIUI 11 based on Android 10
Storage variants4     3GB+64GB

    4GB+128GB

4GB + 64GB

6GB + 128GB

6GB + 64GB

6GB + 128GB

 

Mi Note 10 Lite: Brand-new addition to its revolutionary Mi Note 10 series

 

The all-new Mi Note 10 Lite offers premium display and versatile quad camera experience at an honest price. It sports a 6.47’’ 3D curved AMOLED display and a 3D curved glass back to provide you a premium in-hand feel, while using a thinner, yet highly-responsive in-screen fingerprint sensor to enable instant unlock to your daily routine. 

Being part of the epic Mi Note 10 family, Mi Note 10 Lite also offers a versatile 64MP quad camera setting which packs an industry leading Sony IMX686 sensor for quick snaps, and dedicated sensors for ultra wide-angle photos, up-close macro shots, and gorgeous portraits. 

On the performance front, Mi Note 10 Lite leverages the Qualcomm® Snapdragon™ 730G Mobile Platform to provide ultra-smooth mobile experience, and a massive 5,260mAh battery for two-days’ usage2 in one single charge. It also comes with an in-box 30W fast charger to enable non-stop work and play. 

Mi Note 10 Lite is offered in 6GB + 64GB, 6GB + 128GB5variants with a recommended retail price at EUR 349 and EUR 399 respectively.4 All variants come in three color options: Glacier White, Midnight Black, and Nebula Purple.

Mi Note 10 Lite Quick Specs: 

Display 6.47’’ 3D curved AMOLED Dot Drop display

19.5:9 1080 x 2340 FHD+

Color gamut: NTSC DCI-P3 (typ)

Contrast ratio: 400,000: 1 (typ) 

HDR10 and TÜV Rheinland Low Blue Light Certification

Body  Corning® Gorilla® Glass 5 

Glacier White, Midnight Black and Nebula Purple 

Dimensions  157.8 x 74.2 x 9.67mm  204g
Performance  Qualcomm® Snapdragon™ 730G

LPDDR4X RAM and UFS 2.1 storage 

Rear camera 64MP wide-angle camera 

8MP ultra wide-angle camera, 120° FOV

5MP depth sensor 

2MP macro camera 

Front Camera  16MP AI selfie camera
Connectivity  Multi-functional NFC 

IR blaster 

Charging 5,260mAh battery 64 minutes to charge from 0 to 100%2

in-box 30W fast charger

System  MIUI 11 based on Android 10 
Storage variants4 6GB+64GB, 6GB+128GB

 

Mi Smart Standing Fan 1C

The all-new Mi Smart Standing Fan 1C is simple, elegant and designed to provide you with a cool breeze all summer long. With seven custom-built blades, the device ensures a strong but smooth air flow. Users can choose between two modes, sleep and standard, and three types of airflow speed settings depending on their cooling needs. The height of the device is adjustable allowing users to choose between standing it on the ground or placing it on the table, providing added flexibility to enjoy the breeze from every corner of the room. Additionally, Mi Smart Standing Fan 1C runs quietly with a noise level as low as 37.2dB(A). Users can control the fan remotely using the Mi Home app and it is also compatible with Google Assistant and Amazon Alexa5

Recommended retail price at EUR 39.9, please refer to mi.com for more information.

For product images, please refer to: Redmi Note 9 Pro, Redmi Note 9, Mi Note 10 Lite, Mi Smart Standing Fan 1C.

 

  1. Source: Canalys smartphone model level estimates Q4 2019.
  2. Data tested by Xiaomi Internal Lab. Actual time may vary depending on conditions.
  3. Available for selected markets only for Redmi Note 9.
  4. Prices for different markets may vary due to VAT, taxes, and other factors.
  5. RAM and Storage Availability may vary between different markets. 
  6. Feature requires future OTA.

Xiaomi Launches Mi 10 Lite Zoom Edition and MIUI 12 

The brand-new offering is the first Xiaomi device to feature a periscope camera

MIUI 12 takes smartphone UI experience to the next level

Beijing, CHINA, April 27, 2020 – Global technology leader Xiaomi today unveiled the Mi 10 Lite Zoom Edition in mainland China. Starting from RMB 2,099, this brand-new 5G offering is the first-ever Xiaomi device to host a periscope camera capable of 5x optical zoom and up to 50x digital zoom, while retaining a 7.88mm ultra-slim body. 

The launch also highlighted new innovations in design, user experience, and versatility by debuting Xiaomi’s latest operating system – MIUI 12 and two new ecosystem offerings – Mi Bluetooth Earphones (Line Free Edition) and Mi Watch Color Keith Haring Edition

Mi 10 Lite Zoom Edition: Style Meets Extended Battery Life

Packs a vibrant, lightweight design and a long-lasting battery power, Mi 10 Lite Zoom Edition is made for every young and energetic style seeker who lives on-the-go. Users are offered five color options – Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black, to match their personal styles.

Thanks to a specially designed 33% thinner AMOLED display, a 7.6% thinner custom-made periscope camera, and a 25% thinner heat pipe, the thickness of the device is reduced by 0.1mm, achieving a 7.88mm ultra-slim and lightweight design. 

The device’s ultra-thin style does not compromise battery life. Equipped with a 4,160mAh high-density battery, Mi 10 Lite Zoom Edition comfortably meets the high energy requirements of 5G networks and guarantees one full day of uninterrupted use.1 This enables it to retain more than 50% of its charge even after a 7-hour battery life endurance test.

Periscope camera offering up to 50x digital zoom

Mi 10 Lite Zoom Edition’s camera carries on the outstanding legacy of the Mi 10 series while being the first Xiaomi device to adopt a periscope telephoto camera.

The periscope telephoto camera is capable of reaching 5x optical zoom and 50x digital zoom, making it among the highest performing periscope lenses currently available in a smartphone and enabling it to effortlessly capture stunning up-close images of far-away objects. 

In addition to the periscope lens, the device sports a 48MP primary rear camera, a 120° wide angle camera, and a 2MP macro camera, providing 15 to 122mm focal length coverage. With the addition of optical image stabilization (OIS) technology on the 8MP telephoto camera, the incredibly versatile and consistent smartphone camera system adapts seamlessly to any indoor or outdoor setting.

Protective accessories with antibacterial properties

Users who purchase Mi 10 Lite Zoom Edition will enjoy an additional surprise as the device is delivered in one of five specially-designed boxes which include stickers for further phone case customization.

The complimentary transparent phone case and screen protector address recent concerns over smartphone cleanliness by adopting a silver ion material that possesses 24/7 antibacterial properties. 

Mi 10 Lite Zoom Edition Quick Specs: 

  Mi 10 Lite Zoom Edition
Display 6.57” AMOLED  display
20:9 aspect ratio, 2400×1080 FHD+
180Hz touch sampling rate
4300,000:1 (typ) contrast ratio
800nit max. brightness
JNCD<0.7, △E 1.1
HDR10+
TÜV Rheinland Low Blue Light Certification
Color Tangy Orange, Peppermint Green, Berry Blue, Peach Pink, Licorice Black
Dimensions 164.02mm x 74.77mm x 7.88mm  192g
Network Support Dual Mode SA+NSA 5G: n1/n41/n78/n79
Supports 1T4R, SRS, MultiLink
Processor Qualcomm® Snapdragon™ 765 5G Mobile Platform, up to 2.4GHz clock speed
Storage LPDDR4X + UFS 2.1 (Write Turbo)
Cooling System Ultra-thin suspended heat pipe + graphene + graphite
Rear Camera 48MP main lens with 1/1.2” sensor,
f/1.79 aperture, 1.6μm 4-in-1 Super Pixels
8MP ultra wide-angle lens, 120° ultra-wide FOV
8MP telephoto camera with 50x digital zoom and OIS
2MP macro camera, 2-10cm focal length
Software features: AI Body Double, Kaleidoscope video etc.,
Front Camera 16MP front camera
Connection Multifunctional NFC
IR blaster
Bluetooth 5.1
Security In-screen fingerprint sensor
Battery and Charging 4,160mA (typ) high-capacity battery
20W fast charge
Motor Linear motor
System MIUI 12 (OTA) based on Android 10

Starting from RMB2099, Mi 10 Lite Zoom Edition offers 6GB+64GB, 6GB+128GB, 8GB+128GB, and 8GB+256GB variants, and will be available for purchase via Xiaomi official channels in mainland China.

MIUI 12: Brings Imagination to Life

Standing at the forefront of design and user experience, MIUI 12 once again ignites your imagination with its whole new set of animation, aesthetics, and privacy functions.

With Xiaomi’s MiRender engine, Folme animation engine, and MAML illustration engine, MIUI 12 created an elegant and ultra-smooth UI experience. It also realizes highly efficient user interaction by visualizing every data, information, and status. 

Adopting a game-level engine for real-time rendering and official NASA statistics to precisely reconstruct planetary landforms, the newly introduced MIUI 12 Super Wallpaper feature takes cosmic aesthetics to the peak of realism, creating stunning visuals for your wallpaper and always-on display. 

To achieve ultimate data security, MIUI 12 offers Flare, Barbed Wire, and Mask System functions to provide users comprehensive protection. The Flare function marks out sensitive app activities to the user, while the Barbed Wire function allows users to take control over their own app permissions and erase sensitive information when sharing documents. When activated, the Mask System gives rogue apps blank information to protect data for five permissions including contact lists, calendar, and call records. 

MIUI 12 is certified by authoritative institutions in China, Europe and the US, and is also the first operation system in the world to receive the TÜV Rheinland “Enhanced Privacy Protection for Android Systems” certification.

MIUI 12 also supports a series of user-friendly functions including free-float multitasking windows, AI Call Assistant, Mi Health, an all-new control center, and Dark Mode 2.0. MIUI 12 will be supported on 40 Xiaomi devices, with the stable release to be gradually rolled out in June. For more information, please refer to: https://home.miui.com/

Mi Bluetooth Earphones (Line Free Edition)

Mi Bluetooth Earphones (Line Free Edition) is equipped with a QCC5125 flagship chipset which supports Qualcomm® aptX ™Adaptive low latency technology, capable of reaching a latency of 80ms. It automatically adjusts between providing the best quality audio or lower latency streaming based on the audio content that is being played. 

Mi Bluetooth Earphones (Line Free Edition) will be available from April 27 in mainland China through all official Xiaomi channels.

Mi Watch Color Keith Haring Edition

Xiaomi is collaborating with the quintessential 80’s pop artist Keith Haring to unleash the joys of technology with the new Mi Watch Color Keith Haring Edition. The watch band is illustrated with Haring’s iconic and instantly recognizable graffiti print, with a choice of a black-and-white or multicolored design. Mi Watch Color Keith Haring Edition boasts a 14-day ultra-long battery life and supports 10 mainstream exercise modes. Powered by the Firstbeat exercise algorithm, it provides comprehensive professional-grade exercise data analytics and health status monitoring.

Mi Watch Color Keith Haring Edition will be available for purchase in mainland China from 10a.m. on April 30 through all official Xiaomi channels.

 

1 Battery life varies depending on actual usage.

Xiaomi Marks Huge Success for its Shopping Extravaganza- Mi Fan Festival 2020

Xiaomi kicked off one of its biggest sales promotions campaigns on its e-commerce platform, in celebration of the company’s 10th anniversary and annual Mi Fan Festival 2020 (MFF 2020). Starting from April 3, 2020, Xiaomi’s official and authorized channels in mainland China have listed more than 22 popular smartphone offerings and ecosystem products with incredibly discounted prices. Until April 9, 2020, MFF 2020 has achieved a total transaction amount of RMB 2.89 billion, marking a 49% increase compared to the MFF 2019. 

Products promoted during the MFF 2020 include much sought-after items such as Redmi Smart Band, Mi Smart Combo Washer Dryer 1C, Mi Humidifier, Mi Smart Doorbell 2 Lite, Mi Facial Cleanser, Mi Electric Shaver S500, Mi 5-in-1 Nail Clipping Set and more.    

Redmi Smart Band

The newly announced Redmi Smart Band comes with a large 1.08 inch TFT color display, supporting stunning color performance and adjustable brightness. For everyday style seekers, it offers more than 70 fun, stylish and IP-featured dial plates to choose from, as well as four different wristband colors to go with your daily mood and outfit. 

Not only is Redmi Smart Band a fantastic accessory, it also makes life more simple by offering the easiest ways to interact while on-the-go. Users can lift their wrist to light up the screen, tap or swipe to access calls, notifications and music streaming, or simply place their palm on the display to lock. It also features an integrated USB charger that allows users to simply remove the wristband and insert the USB to charge, no additional adapters needed. Redmi Smart Band fully charges in a mere two hours and will support up to 14 days of hassle-free usage. 

Empowering an active lifestyle, Redmi Smart Band also offers five exercise modes including running, walking, cycling, indoor running and other workouts. Users can track their running, walking and cycling routes, while closely monitoring their health and wellness through the Mi Fit app. The device will send out notifications whenever it detects a high heart rate and provides sleep status analysis, inactivity reminders and more.

Starting at RMB 95, Redmi Smart Band is now available for crowdfunding on mi.com.

Mi Smart Combo Washer Dryer 1C

Featuring a black and white chic design, the newly released Mi Smart Combo Washer Dryer 1C is simple and elegant enough to fit into every household setting. It can handle a 10kg load for wash, 6kg load for drying, and offers a total of 22 washing/drying modes. With a built-in BLDC motor, the Mi Smart Combo Washer Dryer 1C is powerful, quiet, and both water and electricity efficient. It helps remove up to 99.9% and dust mites after a full, intense cleaning cycle. The device also supports a steam wash function which helps eliminate odor, restore softness and elasticity to clothes by using the power of steam.

Mi Smart Combo Washer Dryer 1C supports voice command from XiaoAi AI assistant and smooth connection to Mi AIoT devices. It also supports OTA software upgrades for ever-improving function and capability. 

Priced at RMB 1999, Mi Smart Combo Washer Dryer 1C is now available for purchase from Xiaomi official channels in mainland China. 

Mi Humidifier

Featuring a compact and minimalistic design, Mi Humidifier boasts a large 4-liter water capacity that can provide up to 36 hours of hygienic humidification in one single fill. With powerful humidifying capabilities, Mi Humidifier can quickly increase the humidity of a 10m2 bedroom by 10%. 

To ensure the water mist is completely hygienic and bacteria-free, Mi Humidifier leverages silver-ions for its water chamber material, prohibiting the growth of harmful bacteria during the humidifying process. Mi Humidifier is also soothing and quiet with a soft indicator light and a minimal 38dB working noise. 

Priced at RMB 99, Mi Humidifier is now available for purchase from Xiaomi official channels in mainland China. 

Mi Smart Doorbell 2 Lite 

Mi Smart Doorbell 2 Lite packs an array of robust features that include 1280 x 720p high resolution picture quality, 100° ultra-wide angle capture, a sensor range of up to 3 meters.* With a high-definition infrared night vision function, the all-new Mi Smart Doorbell 2 Lite stays online 24/7. Whenever an abnormal situation is captured, a short video clip will be sent to users’ smartphones for notification. The device also comes with an embedded AI chip to intelligently filter out interference from the environment and precisely detect human movement.  

Four AA alkaline batteries provide three months of battery life, allowing for long-lasting power needed at a moment’s notice. Mi Smart Doorbell 2 also supports voice control through XiaoAi AI assistant and smooth connection with Xiaomi AIoT ecosystem. 

Priced at RMB 99, Mi Smart Doorbell 2 Lite is now available for purchase from Xiaomi official channels in mainland China.

Mi Facial Cleanser

Made with silicon material, Mi Facial Cleanser offers safe and comfortable facial care for all users. Featuring a 5,200 rpm high frequency three-dimensional cleaning method, along with three multifunctional soft brushes, Mi Facial Cleanser ensures deep cleaning for even the most sensitive skin. It will also remind users to move the brush to a new area every 20 seconds, and automatically stops after two minutes to prevent excessive scrubbing. 

Priced at RMB 129, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi Electric Shaver S500 

Sporting a Mabuchi Motor 260, the brand new Mi Electric Shaver S500 pairs a high torque and rotational speed with two different modes to meet your different shaving needs. The 360° floating triple-blade design allows the device to fit closely against the face and effectively reach every corner. Featuring an IPX7 waterproof body*, the device can be rinsed directly and enables both dry and wet shaves. 

Mi Electric Shaver adopts a Type-C charging port, the same as your smartphone, freeing you from the hassle of carrying an extra charging cable. Its battery also lasts 60 minutes from one full charge, equalling 2 months** of usage. The shaver also comes with a digital LED screen on the front which displays the battery status and offers low battery warnings, shaving reminders, and travel lock functions. 

Priced at RMB 179, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi 5-in-1 Nail Clipper Kit

The five-piece nail clipper set comes in a high quality and environmentally-friendly plastic box and includes a flat nail clipper, an angled nail clipper, a nail file, a pair of grooming scissors and an ear pick, covering all grooming needs from the eyebrows to the fingertips. The tools are made of high-quality 420/430 stainless steel, making them strong and rust-proof, and ensuring the color and quality do not diminish with time. 

Priced at RMB 39.9, Mi 5-in-1 Nail Clipper Kit will be available through all Xiaomi channels in mainland China.

 

*Data tested by Fengjing lab

**The device can be immersed in up to 1 meter of water for 30 minutes.

Live smart and buy smart at Mi Fan Festival 2020

Xiaomi unveiled its annual Mi Fan Festival 2020 (MFF 2020), showing its sincere gratitude to millions of Mi Fans for their unwavering trust and support. This year’s theme is “Live smart, buy smart,” which will encourage Mi Fans and users to embrace a smart life through the latest technological innovations.

With the special 10th anniversary, Xiaomi collaborated with 49 overseas e-commerce platforms* to jointly offer special products and amazing deals for global Mi Fans. From April 7 to April 10, everyone can find Xiaomi’s latest smartphones and IoT products with honest price through these channels.

Xiaomi fans can also expect dozens of surprises during this grand celebration. The Redmi Note series has always been Xiaomi’s legendary series and one of the most beloved products by Mi Fans. As such, Xiaomi launched an MFF limited edition for Redmi Note 9S, with only 2020 units worldwide.

Additionally, Xiaomi prepared well-customized MFF merchandise so Mi Fans can long remember this special occasion, including: MFF 2020 Office Set, MFF Special T-shirts, MFF Special Baseball Caps, Mi Bunny Stuffed Toys and MFF Special Canvas Bags.

 

For more MFF information, please visit: https://event.mi.com/global/mff2020/sales

*Platforms include Akulaku, AliExpress, allo.ua, Amazon, Auction, Banggood, blacktech.ro, BliBli, CDISCOUNT, CITILINK, Coupang, DL, eBay, emag.ro, EURO RTV AGD, Gearbest, Gmarket, Hepsiburada, JD Central, JDID, Jumia, Lazada, mall.cz, Media Markt, Mediaexpert Mi-home.pl, Mi-markt.pl , Mi-store.pl, mistore.se, Movistar, Neonet, Notebookbiliger, otto, PCC, Pchome, PLAZA, Rappi, Rue de Commerce, Shopee, Souq, Three, TMALL, Tokopedia, WILDBERRIES, Windtre, x-kom, you.gr, 灿坤, 全国电子.