ShotByMi Awards 2021 first episode winner announcement

On 18th June, ShotByMi Awards 2021 first episode “colorful life” winner announcement was published. Mi Fans from all over the world submitted 164,000 entries for the contest, among them 11 photos won prizes. ShotByMi official team announced the final winner @Jelly Febrian who received the Grand Prize including $5,000 creative fund for Xiaomi’s official photography shooting program. Outstanding Prize winners were announced as well.

Photos submitted into the contest showcased participants’ personal visions of life by telling unique stories through the lense of a Xiaomi phone.

Here is the work of the final winner @Jelly Febrian

Title : “An Old Lady Is Weaving A Fish Net”

As A Winner Shot By Mi Awards 2021 :

I Love photography since I was in Junior high, My father tought me how to make a great picture at that moment, and he tought me how to use pocket cameras and DSLR cameras. During this pandemic, I tried to make photos with smartphones, I used Redmi 6 Pro, which is used by my mother. However, she died last year, maybe this is the sustenance of her smartphone to use it in a positive way.”

The story behind the photo:

The photo was taken when I came to a tourist village in Bogor, Indonesia, to a venue used to introduce Indonesia’s culture, especially that of West Java. There were people doing Silat, Making Umbrellas, Pottery, Drying cloth, and Making Fish Nets.

Judges’ Quotes:

Photograph has captiured in a interesting angle the daily life of the old woman, great light and colors” –Mattia Passarini

“Great vignetting, focus and quality. Interesting use of colors” –Max Rive

“This was a striking image with the subject popping out from a sea of monochromatic textures. Great leading lines and overall composition”–Mango Street

The ShotByMi contest commetee also announced Top 10 Outstanding Prize winners, thery are @Andi Nursam adiputra, @Yudy bento,@Pramit Das, @Tanjir Ahmed, @Daniel Blasius, @Jiantian Su, @Tanvir Ahmed BD,@Андрій, @Johan Villamizar Torres and @Przemek.

There were also 8 winners announced in the Most Popular Works category, they are @Jabir Jidan, @Marshal, @Pyae Phyo Aung, @Suhail, @Coffee, @Duoduo Xiang, @Shiwei Zhang, and @Hongsheng Wang.

New offline Xiaomi stores will be launched starting from next month in Russia, Colombia, Mexico, the United Kingdom, France, and Spain. A series of activities and workshops will be organized at those brand new Xiaomi stores, among them a photo exhibition with works from ShotByMi Awards participants. Other engaging activities like lucky draws and photoshoots will also be part of the events. All Mi Fans who participate will receive customized gifts.The next installment of the ShotByMi photography program will launch soon, please stay tuned.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Highlights Privacy Protections at June Meeting

Xiaomi’s Security and Privacy Awareness Month and its launch of two privacy white papers demonstrate the company’s embrace of industry-leading standards on security and privacy

Beijing, CHINA, June 29, 2021 – Xiaomi today completed its Security and Privacy Awareness Month at the Xiaomi Science and Technology Park. During the activities in June, Xiaomi highlighted its information security and privacy protection practices to its employees, industry executives, industry experts and the public. It also distributed white papers on security and privacy as well as a transparency report about data security.

This is the second year for Xiaomi’s Security and Privacy Awareness Month. This year, the theme was “Security is our shared responsibility. Always think before you act.” The goal was to show Xiaomi’s determination to pursue industry-leading standards on security and privacy and to reinforce its commitment to transparency.

Cui Baoqiu, Xiaomi Vice President and Chairman of Xiaomi Security and Privacy Committee, said, “As a leading Android smartphone manufacturer, we carry a great responsibility. We are committed to letting consumers know how their personal information is collected, used, and protected. We are proud to say that Xiaomi upholds world-class standards on security, privacy, and transparency.”

Cui Baoqiu, Xiaomi Vice President and Chairman of Xiaomi Security and Privacy Committee, delivered a presentation on Xiaomi’s privacy practice during the closing ceremony.

The protection of users’ data and privacy has always been Xiaomi’s priority. In 2014, Xiaomi established its Security and Privacy Committee. In 2016, Xiaomi became the first Chinese enterprise to receive certification from TrustArc. Xiaomi adopted the General Data Protection Regulation (GDPR) of European Union compliance assessment in 2018. In 2019, Xiaomi security and privacy practices were certificated on ISO/IEC 27001, ISO/IEC 27018. It also published its first version of the MIUI security and privacy white paper.

At this year’s monthlong program, employees and visitors learned about security and privacy related topics. These included how to protect personal information through interactive exhibition. Classes from Xiaomi’s Security Academy were also held for employees, covering topics for different departments, for example, “How to Stick to the Privacy Protection in Product Development”, “General Safety Research and Development”, and “Business Risk Control”, etc. Xiaomi Cup CTF competition offered an opportunity for thousands of engineers to act as “hackers” and to participate in a coding competition to solve privacy challenges. The company also invited International Association of Privacy Professionals (IAPP) certificated instructors to conduct professional training for employees.

Xiaomi held an IoT Security Panel and a Privacy Protection Panel with industry experts on security and privacy. Participants included Margaret Honda, Global Research Manager at IAPP, Brad Ree, CTO at ioXt, David Mudd, Global Digital Product Certification Director at BSI, Scott Roberts, Director of Android Security Assurance at Google, Richard Watson, Lead Partner of APAC Cybersecurity Risk Management at EY, and Paul Breitbarth, Director of Global Policy & EU Strategy at TrustArc.

Richard Watson, Lead Partner of APAC Cybersecurity Risk Management at EY, noted that consumers expect their data to be collected and stored securely. The most important factors when sharing personal data with an organization were secure collection and storage processes (63%), control over what data is being shared (57%), and trust (51%) . Paul Breitbarth, Director of Global Policy & EU Strategy at TrustArc, advised organizations about the international transfer of user data. He discussed the importance for data exporters to ensure an essentially equivalent level of data protection by adhering to international laws and undertaking other verifiable actions.

Two important documents on privacy were issued during the month: the MIUI Privacy White Paper and the Xiaomi loT Privacy White Paper. They summarize Xiaomi’s privacy policies and practices in MIUI and IoT products and explain what kind of user data is collected and how it is used and protected. They also illustrate the privacy policy of each app that comes with MIUI and all commonly-used loT products. These papers can be found in the Xiaomi trust center, https://trust.mi.com/. In addition, Xiaomi published its Transparency Report 2020 at https://trust.mi.com/, details the data requests Xiaomi received from governments and law enforcement agencies around the world and how Xiaomi responded to them.

Transparency, accountability, user control, security and compliance are Xiaomi’s privacy protection principles. Xiaomi complies with local laws in all markets in which it does business. It will never cease to produce safe and reliable products around the world to help everyone enjoy a better life through innovative technologies.

—End—

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Ranked 70th on the Top 100 Most Valuable Global Brands 2021

Marking the third consecutive year that Xiaomi stays on the list with a 50 percent increase in brand value compared to last year according to Kantar

Beijing, CHINA, June 22, 2021 – Global technology leader Xiaomi announced that it ranked 70th on the Kantar BrandZ Top 100 Most Valuable Global Brands 2021, up 11 spots from last year, with a US$24.8 billion in brand value (50 percent increase YoY). 2021 is also the third consecutive year where the annual publication features Xiaomi as one of the top 100 most valuable brands worldwide, a testament of Xiaomi’s mission to relentlessly build amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi’s relentless pursuit of cutting-edge technology and innovation forms the bedrock of the company’s development and growth. It enables elevated endurance, super-fast charging capabilities and more solid product performance. These innovations are a testament to its continuous efforts to explore and push the boundaries of technological innovation. In April, Xiaomi’s commitment to innovation has also been recognized by Boston Consulting Group (BCG) which selected Xiaomi as one of “The Most Innovative Companies 2021”. This is the fourth time Xiaomi has made the list. Xiaomi is among the top 5 brands in the Consumer Technology Category of the Top 100 Most Valuable Global Brands, thanks to the trust and support of Mi Fans and users from all over the world. Kantar BrandZ adopts industry-leading brand valuations, along with research from the world’s most extensive brand equity study: Almost 4 million consumer interviews covering 18,500 brands across 512 categories in 51 markets.  In March, a new, revamped corporate visual identity was introduced, fusing eastern philosophy with the design concept of “Alive”. This new branding aims to further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audiences through its new dynamic logo. The concept of Alive is Xiaomi’s thinking and response to the turning point in the era of intelligent interconnectivity. Xiaomi is ushering into a new decade as it expands its presence from the masses to premium users, from technology to art space; from online to offline and all over the world.
According to Kantar, the Top 100 Most Valuable Global Brands recorded a remarkable increase in value of 42 percent this year, compared to a 6 percent increase last year and a 7 percent increase the year prior. This rise amounted to a gain of more than US$2 trillion in total brand value for the Global Top 100 and represented an acceleration in growth for the world’s largest brands, following the disruptions of COVID-19. 
 

—End—

 
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
 
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
 
As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.
 
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
 
For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi Celebrates 1000 Xiaomi Stores Event with Mi Fans Across the World

The opening of the 1000th Xiaomi Store amid pressure of Covid-19 pandemic is testament to the strong potential of Xiaomi’s global retail business

June 5, 2021, Beijing, CHINA – Global technology leader Xiaomi today announced it has opened over 1000 Xiaomi Stores in global markets*, marking a major milestone in the company’s global expansion. To celebrate this momentous occasion, Xiaomi is holding a 1000 Xiaomi Store event both online and offline, offering exclusive gifts and promotional sales as an expression of gratitude to the Mi Fans and loyal customers that have helped the company reach these new heights.


Against all odds – 1000th Xiaomi Store opens following fastest growth year yet


This significant feat was achieved despite the challenging circumstances faced by brick-and-mortar shops around the world. Xiaomi Store success defying this trend is a testament to the strength of the Xiaomi brand among consumers and the enormous potential for Xiaomi’s business to prosper in global markets.


Xiaomi Stores are independent offline retail shops established and operated by Xiaomi’s own partners. All of the global Xiaomi Stores are run in accordance with Xiaomi standards and exclusively sell officially authorized Xiaomi products. Xiaomi Stores are therefore high-standard, official representatives of the company’s offline retail business.


Global Xiaomi Store campaign – 5 years on


The first global Xiaomi Store opened its doors to our Mi Fans in Singapore in 2016. Since then, the number of shop fronts have expanded rapidly across the globe. 


To mark this momentous occasion, Xiaomi is launching the 1000 Xiaomi Stores celebration both online and offline as a way of giving back to the countless Xiaomi consumers and Mi Fans that have supported the company and believed in its products over the years.


The celebrations will kick off with an online promotional event along with large sales available at most offline Xiaomi Stores**. Exclusive event gifts will come with a specially designed Xiaomi logo composed of the phrase “Thank You” in dozens of different languages – an expression of gratitude to all of the Mi Fans who have made this milestone possible.


Xiaomi has expanded its footprint at the fastest pace ever, since the Xiaomi Store program began in 2016. We can think of no better way to give back to all of the Mi Fans that have supported us during this challenging year than hosting this celebration across our markets.

*Excluding China and India.

**Please refer to your local market for promotional details.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Xiaomi posts record results as 2021 Q1 revenue and profit hit historical high levels

“Smartphone × AIoT” strategy boosts performance across all segments Maintains top 3 position in global smartphone market

Hong Kong, May 26, 2021 — Xiaomi Corporation (“Xiaomi” or the “Group”; stock code:1810), an internet company with smartphone and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announced its unaudited consolidated results for the three months ending on March 31, 2021. In the first quarter of 2021, Xiaomi’s total revenue and adjusted net profit far-exceeded market expectation. Total revenue for the period amounted to RMB 76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB 6.1 billion, an increase of 163.8% year-over-year.
Q1 2021 financial highlights:
  • Total revenue at RMB 76.9 billion, up 54.7% YoY;
  • Gross profit at approximately RMB 14.2 billion, up 87.4% YoY;
  • Non-IFRS adjusted net profit was RMB 6.1 billion, up 163.8% YoY.
Xiaomi Corporation said, “During the first quarter of 2021, both our total revenue and adjusted net profit reached record highs in the quarter, demonstrating the robustness of our business model and the strong execution of our strategies. The strong growth of smartphone shipments drove a continued expansion of our global user base. Our AIoT platform has continued to scale in tandem across the world. Besides the solid growth in our existing business lines, we are also continuing to explore new opportunities and broadening our business horizon. In March 2021, we unveiled our new branding identity and also announced our official foray into the smart electric vehicle business, setting the course for an exciting journey that will ensure a bright future for the company in the coming decade.” Quarterly Performance Review Global smartphone shipments maintained top three position as Xiaomi continued to enhance its competitiveness in the premium smartphone market In the first quarter of 2021, Xiaomi’s smartphone business continued to grow significantly. Revenue from smartphone sales grew by 69.8% to RMB 51.5 billion year-over-year. Global smartphone shipments in the period reached 49.4 million units and the gross profit margin for the smartphone business was 12.9%. According to Canalys, the Group maintained 3rd position in terms of smartphone shipments globally during the quarter, registering a market share of 14.1%
Xiaomi’s smartphone business in mainland China has also maintained its rapid growth trajectory. According to Canalys, in the first quarter of 2021, Xiaomi rose to the 4th position winning a market share of 14.6%. The Group further strengthened its market position across online channels. According to third-party data, Xiaomi’s online smartphone market share in mainland China jumped to 38.0% in the first quarter of 2021 from 18.5% in the first quarter of 2020. Meanwhile, it also expanded offline retail presence in mainland China. As of April 30, 2021, the number of our retail stores surpassed 5,500, an increase of over 2,300 stores from December 31, 2020. This enriched premium product portfolio has underpinned Xiaomi’s robust growth in the premium smartphone market. In the first quarter of the year, global shipments of the Group’s smartphones with retail prices at or above RMB 3,000 in mainland China and EUR300 or equivalent in overseas markets exceeded 4 million units. In addition, according to third-party data, Xiaomi’s market share for smartphones with prices between RMB 4,000 and RMB 6,000 in mainland China increased to 16.1% in the first quarter of 2021 from 5.5% in the first quarter of 2020. Outstanding performance underpinned by “Smartphone × AIoT” strategy In the first quarter of 2021, the Group’s core strategy of “Smartphone × AIoT” continued to underpin its outstanding performance. IoT and lifestyle products segment witnessed strong performance with revenue increasing 40.5% year-over-year to RMB 18.2 billion.
In the first quarter of 2021, global shipments of Xiaomi’s smart TVs reached 2.6 million units. According to All View Cloud (“AVC”), the Group’s TV shipments ranked No. 1 in mainland China for the 9th consecutive quarter and remained top five globally. In addition, our large-screen smart TVs continued to gain widespread acclaim within the market. According to AVC, Xiaomi and Redmi TVs continued to rank No. 1 by retail sales volume in the over 70-inch TV market in mainland China, with a market share of 29.0%, as retail sales volume increased over 160.0% year-over-year. The Group’s IoT and lifestyle product segment also continued on its rapid growth trajectory in overseas markets. Revenue from IoT and lifestyle products in overseas markets increased by 81.1% year-over-year in the quarter. The Group’s electric scooters, air purifiers, Mi Box and other products maintained their widespread popularity. Xiaomi continued to scale up AIoT platform. As of March 31, 2021, the number of connected IoT devices (excluding smartphones and laptops) on its AIoT platform reached 351.1 million units. The number of users with five or more devices connected to our AIoT platform (excluding smartphones and laptops) reached 6.8 million, representing a year-over-year increase of 48.9%. In March 2021, AI Assistant (“小愛同學”) had 93.0 million MAU, and the MAU of Mi Home App reached 49.2 million, representing a year-over-year increase of 22.8%.
Internet user base continued to expand; advertising revenue reached another quarterly record high The Group’s internet services segment continued its solid growth as revenue grew 11.4% year-over-year to RMB 6.6 billion in the first quarter of 2021. The gross profit margin of internet services segment reached 72.4% in the quarter. Advertising revenue reached another quarterly record high of RMB 3.9 billion, representing an increase of 46.3% year-over-year. Xiaomi’s global internet user base has continued to expand rapidly. In March 2021, the MAU of MIUI increased by 28.6% year-over-year to 425.3 million while the MAU of MIUI in mainland China rose to 118.6 million, representing a year-over-year increase of 6.4% and a net gain of 7.7 million users from December 2020. As the Group broaden its TV internet service offerings and reached a larger use base, MAU of smart TVs and Mi Box increased over 34.0% year-over-year in the quarter. Meanwhile, supported by the continuous growth of paid subscribers of TV internet services, the number of TV paid subscribers increased 8.2% year-over-year to 4.7 million as of March 31, 2021.
Overseas internet services revenue increased 50.0% year-over-year to RMB 0.9 billion. Our internet user base continued to expand in key overseas markets, with MAU of MIUI increasing 95.5% year-over-year in Western Europe. Going forward, the Group will further diversify overseas internet service offerings and enhance user experience while driving growth in overseas internet services business. Overseas markets maintain growth momentum achieving explosive growth across Europe In the first quarter of 2021, Xiaomi’s revenue from overseas markets increased 50.6% year-over-year to RMB 37.4 billion. According to Canalys, Xiaomi’s market share in the first quarter ranked among the top five smartphone companies in terms of shipments in 62 countries and regions globally, and No. 1 in 12 countries and regions.
Xiaomi further improved its competitive positioning in key markets. According to Canalys, in the first quarter of 2021, the Group was ranked among the top two for the first time in Europe following an 85.1% year-over-year increase in smartphone shipments allowing us to retain a market share of 22.7%. Notably, Xiaomi was ranked No. 1 in Eastern Europe for the 2nd consecutive quarter as smartphone shipments increased 81.8% year-over-year to reach 32.5% market share. Xiaomi was also ranked No. 1 for the first time in Russia with a market share of 32.1%. The Group retained its top 3 position in Western Europe as market share rising to 16.6% following an 89.3% year-over-year increase in smartphone shipments. The Group was ranked No. 1 in Spain for the 5th consecutive quarter after achieving a 35.1% market share. Additionally, Xiaomi’s market position rose to No. 2 in Italy and it retained the No. 3 spot in Germany and France and entering the top 5 in the U.K. for the first time, all with growth rate in shipments exceeding 90% year-over-year. Moreover, Xiaomi was ranked No. 1 for the 14th consecutive quarter in India in terms of smartphone shipments where it has a market share of 28.3% The Group continued its strong growth momentum in new markets. According to Canalys, its position in Latin America rose to No. 3 as smartphone shipments increased 161.7% year-over-year to reach a 11.5% market share. Additionally, Xiaomi ranked No. 3 in the Middle East as smartphone shipments increased 87.8% year-over-year. Meanwhile, Xiaomi attained the No. 4 spot in Africa as smartphone shipments increased 191.0% year-over-year. As of March 31, 2021, Xiaomi has also established cooperation with over 150 carrier channels (including carrier subsidiaries) worldwide. Technology innovation as the cornerstone for a better life Xiaomi’s relentless pursuit of cutting-edge technology and innovation forms the bedrock of the Group’s development and growth. In the first quarter of 2021, the Group recorded RMB 3.0 billion in research and development expenses representing a year-over-year increase of 61.0%. The Group enables elevated endurance, super-fast charging capabilities and more solid product performance. These innovations are a testament to its continuous efforts to explore and push the boundaries of technological innovation. Moving forward, the Group will remain committed to ramping up R&D investments and recruiting global technological talents to relentlessly pursue innovation in core technologies as well as smart manufacturing.

– End –

About Xiaomi Corporation Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. As of the first quarter of 2021, Xiaomi remains among the top 3 in the global smartphone market. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 351.1 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. For more information about Xiaomi as a company, please visit https://blog.mi.com/en/ For media enquiries, please write to global-pr@xiaomi.com

VOLUNTARY ANNOUNCEMENT – LITIGATION

Redmi Note 8 (2021): The performance all-star is back

Beijing, CHINA, May 25 – Global technology leader Xiaomi today brought back a fan favorite, Redmi Note 8, with a special 2021 edition. As the performance all-star, Redmi Note 8 (2021) boasts a powerful MediaTek Helio G85 processor consisting of a Mali-G52 MP2 GPU with peak speeds of 1GHz and an octa-core CPU clocked up to 2GHz, offering an all-round stellar performance for daily usage. Meanwhile, Redmi Note 8 (2021) keeps all of the excellent features that made its predecessor so popular, including the versatile 48MP quad camera, a 6.3” FHD+ Dot Drop Display and a 4,000mAh high-capacity battery.

Redmi Note 8 (2021) comes in two variants – 4GB+64GB and 4GB+128GB. Both will be available for purchase via Xiaomi’s official sales channels from May 25th.

4GB+64GB: Recommended retail price at USD 169.
4GB+128GB: Recommended retail price at USD 189.

Quick specs:

 Redmi Note 8 (2021)
ProcessorMediaTek Helio G85
Display6.3″ FHD+ Dot Drop display
Corning® Gorilla® Glass 5
Rear Camera48MP main camera 丨 8MP ultra-wide angle camera 丨 2MP macro camera丨 2MP depth sensor
Front Camera13MP
Battery & Charging4,000mAh battery丨 18W fast charging 丨 22.5W in-box charger
AudioSuper linear speaker
3.5mm headphone jack
UnlockRear fingerprint sensor
SystemMIUI 12.5 based on Android 11
Color*Moonlight White, Neptune Blue, Space Black
Dimension & Weight158.30 × 75.30 × 8.35 mm  
190g
Variant*4GB+64GB 丨 4GB+128GB 

*Availability may vary between markets.

Product images available here.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.


Xiaomi Enhances Accessibility Through Innovation

Award-winning Haptic Feature Enables the Visually Impaired to Experience the UI

Beijing, CHINA, May 20, 2021 – Today is the Global Availability Awareness Day, where Xiaomi welcomed a group of special guests at the Xiaomi Science and Technology Park – Mi Fans with disabilities and Speech Recognition Assistants for Mi AI Speakers. They were invited to the headquarters of Xiaomi to visit Mi Home and R&D laboratories, as well as participate in the Co-creation Session and “Touch the Beauty” Accessibility Sharing Session.

Mi Fans with disabilities and Speech Recognition Assistants for Mi AI Speakers visiting Mi Home

During the visit, team members from MIUI, AI, Services, loT and other departments engaged with Mi Fans with disabilities and understood their needs and suggestions, where they shared some approaches to enhance accessibility after a lively discussion.

Cao Yu, one of the visually impaired Mi Fans, said that the TalkBack on Xiaomi smartphones had brought great improvements to his life. “I can use applications such as WeChat, food delivery and map without any trouble now. It is unimaginable without the accessibility features of my Xiaomi phone.” Cao Yu also shared his hopes that the accessibility features on Xiaomi smartphone would become more systematic and more unified in operation details in the future.

“We held this event because we want our team members of Department of Product Design and Department of R&D to communicate with our users with disabilities face to face and to feel what they really need. Only in this way can we truly have the mentality of accessibility and offer better services to our users with disabilities. Our dream is very simple: We want everyone in the world to enjoy a better life with technologies, no one should be forgotten in this journey. ” Said Li Weixing, Vice President of Technology Committee, Xiaomi Corporation.

Mi Fans with disabilities and Xiaomi team members are in discussion at the Co-creation Session 
Cao Yu is sharing his thoughtson accessibility features on Xiaomi smartphones

Accessibility is one of the key areas that Xiaomi has been focusing on since its early stage of establishment. As a leader in the field of information accessibility in China, Xiaomi has developed many accessibility features since 2013 based on the strategy set by the accessibility group, feedback from Mi Fans and the support from various departments. For example, a feature called the “Xiaomi Wensheng” (which means “Xiaomi hears the sound” in Chinese) can help users by converting voice to text in real-time. Xiaomi has also developed voice control and hand gesture features for users with physical disabilities, which enable them to control smart devices remotely with Mi AI Speakers or Mi Home App. Besides, the Haptic feature enables the visually impaired users to identify different information with vibration, which won the iF Design Award this year and embodies the innovation of technology in the detail. 

Award-winning Haptic feature enables the visually impaired to experience the UI

Liu Qing, who works in the team of accessibility features in Xiaomi said, “We make friends with users and have established a feedback group for users with disabilities to gauge their comments in time. Concurrently, we present updated accessibility features for users through this group. Xiaomi keeps zero-distance with users with disabilities to ensure products truly meet their needs. Many accessibility features are also gradually developed through on-going communication with users, such as Xiaomi Wensheng and Haptic feature. Xiaomi will also improve the accessibility features systematically in the future.” In overseas markets, Xiaomi has also cooperated with Google to fully support Google’s accessibility services on smartphones. Although not all the accessibility features are available for overseas markets at the moment, Xiaomi is determined to bring them to users all around the world in the future. 

Liu Qing (in the middle) and his colleague are talking to a Mi Fan with disability

At the “Touch the Beauty” Accessibility Sharing Session, representatives from the visually impaired group Cai Cong and Fu Gaoshan demonstrated the VoiceOver feature and shared the employment status of people with disabilities respectively. Mr. Fu also highlighted the AI Speaker Voice Labeller Project where Xiaomi has created employment opportunities by collaborating with Qualcomm. Tailor-made accessibility software solutions are also provided at work. As of today, 42 people with disabilities have worked to develop the AI Speaker Voice Labeller Project for three years. 

Chen Xiaowen, a visually impaired team member working on the Project, has broken the stereotype of people with disabilities and expressed the importance of employment for the disabled. “I have once been denied and refused because of my visual impairment when I tried to find a job. In fact, we could also do a good job as long as we have good accessibility. At my current position, I mainly take charge of labelling users’ voices in order to ‘teach’ AI to understand users’ instructions. This opportunity gives me a great sense of worth and belonging, and it has empowered me to pursue a better life.”

Chen Xiaowen is working on her computer

Technology equality has been one of the priorities of Xiaomi since it was established 11 years ago. Xiaomi has been working on accessibility features for over eight years.

While it is getting more traction in overseas markets recently, Xiaomi also strives to improve the globalization of accessibility features, especially features on MIUI. MIUI has always been compatible with Google’s accessibility features at a systematic level and always aligns with the system updates in suggested time. For example, all Xiaomi system apps are compatible with Google TalkBack. During the development of MIUI, Xiaomi adds description tags to each app so that TalkBack can read them correctly. Overseas users can give feedback to Xiaomi if they have any suggestions or questions about these tags and Xiaomi will modify them through localization. Other advice on accessibility is welcomed as well. By cooperating with Google, Xiaomi will continuously enhance its accessibility features. 

A guide dog is having a rest

Slim yet powerful, Redmi K40 Gaming Edition launches in Mainland China

Featuring MediaTek Dimensity 1200, 120Hz refresh rate and physical pop-up gaming triggers, starting at RMB 1,999

April 27, 2021, Beijing, CHINA – Redmi announced a brand new addition to the Redmi K series lineup – Redmi K40 Gaming Edition. Redmi K40 Gaming Edition sports the latest MediaTek Dimensity 1200 Gaming Platform, an aerospace-grade liquid cooling system, a flat display with 120Hz high refresh rate, a 5,065mAh large battery with 67W fast charging, as well as physical pop-up gaming triggers – all this packed in a 8.3mm thin body. Redmi K40 Gaming Edition starts at RMB 1,999 and sales will start on April 30th.

Hardcore gaming performance: MediaTek Dimensity 1200 and advanced cooling system

Redmi K40 Gaming Edition is powered by MediaTek’s latest 6nm Dimensity 1200 mobile processing platform, offering a perfect balance between superb performance and power consumption. The CPU adopts the latest Arm Cortex-78 core with a 1+3+4 three-cluster architecture. The 3.0GHz super core, along with three 2.6GHz A78 cores are able to sustain maximum operating performance under a prolonged period and high power efficiency. Compared with its predecessor, Dimensity 1000+, the overall performance has increased by 22% while the power consumption has been reduced by 25%. Mainstream games can run at 90 frames at full frames.

Redmi K40 Gaming Edition features a three-dimensional cooling system. Multi-stacked graphite layers combined with super-large vapor chambers cover all the major components of the device, enabling strong gaming performance. The cooling system also adopts a new aerospace-grade heat dissipation material with a built-in “white graphene” layer, which not only efficiently dissipates heat for the charging chip, but also offers good insulation to reduce its impact on nearby antennas.


Immersive gaming experience: 120Hz OLED display with Dolby Atoms and JBL dual stereo speakers

Screen is the most important interaction point for gaming on smartphones. For a better visual performance and a more comfortable user experience, Redmi K40 Gaming Edition is designed with a 6.67’’ display. COP technology ensures a better gaming experience with a smaller lower bezel of 2.7mm. Redmi K40 Gaming Edition comes with a 120Hz refresh rate, maximum 480Hz touch sampling rate and also supports a greatly improved high resolution touch technology.

The outstanding gaming display also comes with amazing audio performance. Redmi K40 Gaming Edition features dual stereo speakers for an excellent stereo effect, unobstructed design helps avoid any interruptions caused by palms touching the horizontal screen. Redmi K40 Gaming Edition comes with Dolby Atmos and is approved by the JBL synthesis certification system, offering a truly immersive gaming experience. 

Superb gaming experience: 5,065mAh battery, 67W fast charging and gaming triggers

Redmi K40 Gaming Edition has an ultra-large capacity 5,065mAh battery, bringing gamers not only a powerful, but also prolonged gaming experience. Equipped with 67W super fast charging, the device can be powered up to 100% in just 42 minutes1. Additionally, the ultra-small 67W in-box fast charger is very easy to carry, and the L-shaped in-box charging cable makes it even more comfortable to play games while charging. Meanwhile, the new Redmi K40 Gaming Edition also optimizes fast charging settings in gaming mode, ensuring higher levels of charging efficiency while playing games.

The device also takes the game control experience to a new level with its magnetic dual-trigger design, allowing users to play games using four fingers, instead of only two. This largely enhances the immersive experience in most action games. As the gaming triggers support most mobile games on the market, users won’t need to have additional gaming accessories for an ultimate mobile gaming experience. With the ultra-miniature magnet-powered gaming triggers, Redmi K40 Gaming Edition offers stable and realistic pressing feedback thanks to its mechanical structure. Compared with the traditional mechanical transmission structure, the magnetic triggers can effectively reduce the wear-out in daily use, with a lifespan of up to 1.5 million taps.

Uninterrupted gaming: three Wi-Fi antennas and a triple microphone design

Excellent gaming experience is inseparable from stable connectivity. With a built-in 5G modem, Redmi K40 Gaming Edition supports both SA and NSA 5G standards, and is all set to support carriers’ network upgrades2. Not only does it offer outstanding performance, but it also has been equipped with 5G dual-band technology, supporting 5G carrier aggregation, which increases the network speed by 100%. In terms of Wi-Fi connectivity, Redmi K40 Gaming Edition comes with the latest Wi-Fi 6, and for the first time, uses a triple Wi-Fi antenna design, which are built into the top of the device, its body, and the middle of the frame. With this antenna design, Redmi K40 Gaming Edition ensures that at least two sets of antennas can be kept unobstructed regardless of whether the phone is held horizontally or vertically, providing a stable and low-latency Wi-Fi connection.

Voice communication and live recording during gaming are also high-frequency usage scenarios for gamers. Redmi K40 Gaming Edition uses a triple microphone design. In addition to the regular bottom and top microphones, a third microphone is embedded into the middle of the left side of the phone. In a horizontal viewing mode, the third microphone will be closer to the player’s mouth and will not be covered by his palms. As a result, gamers can expect great sound regardless of whether they are on a voice call or live streaming.

Redmi K40 Gaming Edition offers 3 color options including Black, Silver and White. With a gaming design in mind, the device features cool RGB lighting and gaming details and also adopts a low-key and restrained overall appearance. With a 8.3mm lightweight design, Redmi K40 Gaming Edition is not only a gaming smartphone but also a smartphone with powerful performance and stunning appearance for daily use.

Redmi K40 Gaming Edition offers 3 storage variants and are priced at:
6GB+128GB – RMB 1,999
8GB+128GB/256GB – RMB 2,199/2,399
12GB+128GB/256GB – RMB 2,399/2,699
Additionally, Bruce Lee Special Edition (12GB+256GB) is priced at RMB 2,799.

Redmi K40 Gaming Edition is now available for preorders through Xiaomi official channels in Mainland China, and will be available for purchase starting on April 30th.

Quick specs:

 Redmi K40 Gaming Edition
Processing platformMediaTek 1200
StorageLPDDR4x + UFS 3.1
Heat dissipationVC LiquidCool technology + white graphene
Network support5G SA+NSA 丨Dual 5G standby 丨 5G carrier aggregation
Screen6.67’’ OLED 丨 2400 x 1080 丨 120Hz refresh rate 丨 480Hz touch sampling rate
Rear Camera64MP main camera 丨 8MP ultra-wide angle camera 丨 2MP tele macro camera
Front Camera16MP
Battery & Charging5,065mAh battery丨 67W fast charging 丨 42mins to
100%1
Wi-FiWi-Fi 6
AudioDual stereo speakers丨 Dolby Atmos丨 JBL certified
MotorX-axis linear vibration motor 丨 support PUBG HQ in-game vibration
UnlockSide-mounted fingerprint reader
SystemMIUI 12.5 based on Android 11
Available ColorBlack, Sliver, White
Dimension & Weight8.3mm 丨 205g
Variant6GB+128GB 丨 8GB+128GB 丨 8GB+256GB 丨 12GB+128GB 丨 12GB+256GB

1Data from Xiaomi Labs.
2Network connectivity may vary based on carrier support.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 countries and regions around the world.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. In May 2020, the company made the Forbes Global 2000 List again and its ranking jumped to 384th.

Xiaomi launches “Night & Day”, a mobile filmmaking campaign inspired by Mi 11 series

Xiaomi Studios teams up with with U.S. cinematographer Eric Giovon to present the short film Night & Day 

Beijing, CHINA, April 12, 2021 – Xiaomi Studios, a filmmaking initiative created by Xiaomi Global, launched today a mobile filmmaking campaign titled “Night & Day”. With this campaign, Xiaomi Studios wants to convey the message that in a time of movie theatre closures and the consumer behavior shift to online streaming, mobile filmmaking can be an evolution of cinematic art and a tribute to it.

“Night & Day” isn’t just about capturing your world, but also about creating and discovering new ones with the Mi 11 series. Inspired by the cutting-edge video night mode technology found on the smartphone series, the campaign wants to show that it’s now possible to capture worlds that were impossible to capture in the past. 

Xiaomi Studios teamed up with U.S. cinematographer Eric Giovon, known for his work on Malabar Run, Liar’s Pendulum, and Crowning Glory: A Psycho Thriller, on an eponymous short film called Night & Day. The short film acts as both a cinematic kickoff of the entire campaign, as well as a commentary on the massive changes taking place in the film world, summed up in its tagline: “Movie Magic Never Ends.” 

Paying homage to cult classic movies, the short film Night & Day tackles such themes as pre-pandemic nostalgia and the waning of traditional cinema. Set in New York, Night & Day follows the protagonist who laments the end of his local movie theatre but then rediscovers the magic of cinema on one magical night in an unexpected way, finally coming to the realization that amid our changing, uncertain world, the movie magic he grew up on and loves will always live on, just in different ways.  

The short film Night & Day beautifully captures two different worlds – one grounded in reality and another part of a nostalgic farewell – highlighting the infinite possibilities made possible by the Mi 11 series.  

The short film Night & Day will be released on April 13th via social media platforms of Xiaomi Global, and the campaign will run until the end of April. 


About Xiaomi Studios 

Xiaomi Studios is a filmmaking initiative created by Xiaomi Global. It is a platform for talented ”Mi Creators” from around the world, built on the company’s mission of “Innovation for Everyone” and providing an opportunity to unleash their creativity via mobile filmmaking.

For more information about Xiaomi Studios, please visit https://event.mi.com/global/xiaomistudios


About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. It also ranked 7th among internet companies.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/